Sales pipeline manager features in SAP Sales Cloud on a computer monitor

SAP Sales Cloud

By truly understanding customers, you can improve sales engagements and build lasting relationships.
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Deliver exceptional sales experiences

By tapping into a 360-degree view of every customer and interaction, your sales organization can deliver customer-centric sales engagements, leading to increased revenue and lifetime loyalty.

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Let your sales organization spend more time building relationships and engaging with customers. With SAP Sales Cloud solutions, you can streamline and automate critical selling processes and empower sellers with AI-based recommendations.

  • Cloud deployment
  • Unified view of customers
  • Optimized mobile selling experience
  • AI-driven insights, recommendations, and analytics
  • Embedded generative AI highlights and summarization

See how customers are succeeding with SAP Sales Cloud solutions

The SAP Sales Cloud portfolio is one of the most important products for managing customer sales and customer relationship management. Using advanced capabilities for forecasting, pipeline management, and analytics, our customers are visualizing their ROI within a few months of adoption.

Aritra Chakraborty

Senior Consultant, PwC India

The SAP Sales Cloud portfolio shines when it handles complex sales processes. It also brings marketing capabilities and full-service operations into the same platform that fully delivers the information of every customer interaction into one place to enable a good customer experience.

Verified User

Sales Representative in IT Services 

There’s better collaboration between the back end and sales team as relevant data is available on both ends, so both parties are on the same page.

Verified User

Consultant in IT Services

The SAP Sales Cloud portfolio is recognized with industry awards

Build a business case

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A fresh approach to B2B sales and service

Explore the challenges that sales and service leaders face today, and the capabilities needed to transform how they sell and service their customers.

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Future-proofing B2B sales

Discover the critical capabilities required to adapt to the speed of product innovation and rapidly changing customer expectations.

Shaping the future of sales and service

Fuse intelligent customer experience (CX) with a long-lasting CX strategy, catering to contemporary demands while upholding brand promises.

See what analysts are saying about SAP

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Modern B2B selling

Explore how the B2B sales CRM process is evolving. This report considers forward-looking sales automation trends and looks at three essential building blocks that help you modernize your workflows for success.

Frequently asked questions

SAP Sales Cloud solutions can help you improve forecast accuracy, identify at-risk opportunities, and increase win rates with embedded AI that provides recommendations on what tasks or interactions should be performed to increase forecast accuracy. The embedded AI performs continuous correlation analysis to identify links between seller behavior, opportunity win rate, and other complex variables. This allows sales managers to assess forecast accuracy and model various potential outcomes with data-driven analysis of propensity to close.

SAP Sales Cloud includes specialized "perfect store” functionality to help you create retail execution action plans, optimize visit logistics, and improve the efficiency of on-site activities. Dynamic visit surveys and planograms guide retail execution activities, while unifying store audit information, to enable continuous improvement of retail execution at each location. Unified KPIs provide insight into year-over-year improvement and can be used to improve resource allocation, execution strategy, and store performance across extended distribution networks.

SAP Sales Cloud solutions can help you identify actionable customer insights by centralizing critical data for a full view of each account. Embedded sales intelligence surfaces critical data automatically and enables real-time exploration of the customer journey through each stage of the sales pipeline. Meanwhile, intuitive visualizations can provide valuable buying journey insights and help business users identify and proactively solve sales process breakdowns.

B2B selling has become increasingly complex, and leading organizations are helping sales teams improve outcomes by providing prescriptive guidance for opportunity progression. Guided selling functionality within the SAP Sales Cloud portfolio provides a framework to help you understand and respond to customer needs with an interactive, value-driven approach that's shaped by real-time data.

Yes, organizations can leverage dynamic visit planning functionality within SAP Sales Cloud solutions to help reduce overhead and improve efficiency of store and site visit logistics, scheduling, and routing. Embedded intelligence utilizes real-time and historical data to dynamically optimize how and when field sales and retail execution staff visit customer locations.