Who is the richest Victoria’s Secret model of all time? The Angels’ net worths, ranked – from Kendall Jenner and Gigi Hadid, to Heidi Klum and Gisele Bündchen

Apr 14 , 2022

These models all walked the runway for Victoria’s Secret – so what did it do for their careers? Photos: Getty; @adrianalima/Instagram; AFP

Victoria’s Secret isn’t what it used to be. By 2019, the lingerie brand’s once-lauded annual runway show ceased to match its customers’ attitudes towards more diverse beauty and inclusion and, combined with reports that the head of the brand’s parent company fraternised with Jeffrey Epstein – who would tell young women he was a Victoria’s Secret model scout – its fall from grace was complete.

Victoria’s Secret models at the brand’s final 2018 fashion show in New York. Photo: Reuters

Controversy and dwindling sales aside, Victoria’s Secret nevertheless set the stage for some of the most successful supermodels of all time. Kim Kardashian recently posted a snippet of a new Skims campaign featuring legendary Victoria’s Secret alums Heidi Klum, Tyra Banks, Alessandra Ambrosio and Candice Swanepoel (who is still with VS), captioned, “It doesn’t get more iconic than this.”

Though many pointed out that four former Victoria’s Secret models were hardly in keeping with Kardashian’s “Fits Everybody” branding, the supermodels looked stunning nonetheless.

So who’s done the best since their days as an Angel? Here are the 12 richest former Victoria’s Secret Angels in 2022, ranked by net worth.

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1. Gisele Bündchen: US$400 million

Gisele Bündchen at the Victoria’s Secret Fashion Show in Cannes, France, in 2000. Photo: Getty Images

The Brazilian bombshell’s hefty net worth would be mind blowing enough, and that’s even before you take into account husband Tom Brady’s US$250 million. After joining the VS clan in 2000 with a US$25 million contract, Bündchen announced her departure from the company in 2006, saying in her memoir Lessons: My Path to a Meaningful Life: “as time went on, I felt less and less at ease being photographed walking the runway wearing just a bikini or a thong”.

These days, she spends time with her husband and two children, and channels her energy into working with social and environmental enterprises. Money continues to stream in from multimillion-dollar contracts with brands such as Chanel, Pantene and Carolina Herrera.

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2. Heidi Klum: US$160 million

From films and reality TV to brand endorsements and her own clothing line, Heidi Klum ranks among the brand’s most successful models. Photo: Getty Images

Following a US$300,000 contract with New York’s Metropolitan Models in 1993, Klum appeared on major magazine covers including Vogue and Elle, and did a Sports Illustrated swimsuit feature before joining Victoria’s Secret. She announced she was withdrawing from the lingerie empire in 2010 after 13 years with the brand.

Klum’s current fortune stems from multiple sources of income. The entertainment mogul dabbles in more than one trade, from landing supporting roles in films like The Devil Wears Prada and Ocean’s 8 to hosting reality fashion design show Project Runway. Her clothing ventures include the Heidi Klum Intimates line and even a clothing collection for supermarket chain Lidl.

3. Tyra Banks: US$110 million

Tyra Banks was Victoria’s Secret’s first black model – this image is from her last show with the brand in 2005. Photo: @tyrabanks/Instagram

The supermodel-turned-entrepreneur accrued millions through her diverse roles across several industries, including television series America’s Next Top Model, her three books, now off-air The Tyra Banks Show and cosmetics line Tyra Beauty. As the first black model to join Victoria’s Secret, the icon strutted the runway for 10 years before leaving in 2005.

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4. Adriana Lima: US$95 million

Adriana Lima is the longest serving VS Angel, and one of the most iconic. Photo: @adrianalima/Instagram

The longest serving Victoria’s Secret model (she was an Angel for 18 years!) left the company four years ago, and has worked with brands from Maybelline to Puma. Much of her wealth comes from cameo appearances on shows like Ugly Betty, Superbowl adverts and countless brand endorsements.

5. Naomi Campbell: US$80 million

Original supermodel Naomi Campbell occasionally walked for Victoria’s Secret but the brand couldn’t afford to make her a full time Angel. Photo: AFP Photo

Although the British supermodel isn’t technically a Victoria’s Secret Angel, she’s walked the runway for the brand on multiple occasions. So why didn’t she join the gang? “They could not afford me,” she told British media.

Her jaw-dropping net worth comes from being one of the five original supermodels, and the hundreds of brand endorsements and modelling gigs since – not to mention her fragrance line and various television appearances.

6. Alessandra Ambrosio: US$80 million

Alessandra Ambrosio walked for Victoria’s Secret for an impressive 17 years. Photo: Getty Images

A professional model since the age of 15, Ambrosio became one of the most recognised Victoria’s Secret Angels after joining in 2000. She hung up her wings in 2017 after her final show and bid an emotional farewell to her “family” of 17 years to focus on her swimsuit line Ale by Alessandra, her family and her acting career, according to Entertainment Tonight. The Brazilian model, who has starred in Daddy’s Home 2 alongside Mark Wahlberg and Mel Gibson, has appeared numerous times on Forbes’ world’s highest-paid models ranking.

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7. Miranda Kerr: US$60 million

Miranda Kerr was branded “difficult” by some after she left VS, but attempted to change the narrative by announcing soon after that she had in fact quit. Photo: Getty Images

Although Victoria’s Secret made her more of a household name when she replaced Bündchen in 2007, Kerr faced a wave of negative publicity when she lost her contract in 2013 amid rumours that she was difficult to work with. However, the Australian model claimed she in fact quit to spend more time with her baby and on various entrepreneurial endeavours.

She started two successful companies: clean beauty brand Kora Organics, which has been valued in the billions, and the Miranda Kerr Home collection, Love. Joy. Bliss. She’s also designed a fine china collection for prestigious British brand Wedgwood. And if all else fails, we’re sure that she’ll be fine given that her husband is Snapchat CEO billionaire Evan Spiegel.

8. Kendall Jenner: US$45 million

Kendall Jenner could simply have lived off her family’s wealth, but has made a successful career for herself as a model and brand ambassador. Photo: EPA

Despite being born into wealth and competing against two high-earning sisters, Jenner has hustled hard on the runway to make a name for herself in the modelling industry. She’s strutted as an Angel on multiple occasions, and was the world’s highest paid model in 2017 and 2018, according to Forbes. She earns even more through endorsement deals (such as that controversial Pepsi one), Keeping Up with the Kardashians and now her very own tequila brand.

9. Doutzen Kroes: US$35 million

Doutzen Kroes made it on to four of Vogue’s famous September issue covers in one year. Photo: AP

A Victoria’s Secret Angel from 2008 to 2013, Kroes was the first model to land four different solo international covers of Vogue’s famous September issue in a single year (2013), and has been brand ambassador for L’Oréal since 2006. However the Dutch goddess is also known for her charity work, especially in HIV and Aids prevention.

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10. Rosie Huntington-Whiteley: US$30 million

Rosie Huntington-Whiteley in a campaign for her line of lingerie with British high street brand Marks & Spencer. Photo: @rosiehw/Instagram

The British beauty made her mark as a Victoria’s Secret model after joining the brand in 2006, but now mostly models for home-grown luxury brands like Burberry and as the face of retail company Marks & Spencer.

11. Gigi Hadid: US$29 million

Gigi Hadid at the Victoria’s Secret 2016 Fashion Show in Paris. Photo: EPA

Hailing from a rich family just like model bestie Kendall Jenner, Gigi Hadid and her sister remain among the biggest names on the catwalk in recent years. In addition to the occasional VS runway appearance, contracts with Maybelline, Evian, BMW and Versace certainly help bolster the 26-year-old’s wealth.

12. Candice Swanepoel: US$25 million

Despite her fame, Candice Swanepoel still ranks last in this list of richest Victoria’s Secret models. Photo: @candiceswanepoel/Instagram

This South African supermodel began her Victoria’s Secret journey in 2010 and is still contracted with the lingerie brand. In 2013 Swanepoel was chosen to wear the bejewelled “Fantasy Bra” on the VS catwalk, worth a staggering US$10 million. She has appeared in ad campaigns for everyone from Tom Ford to Ralph Lauren, and also launched her own sustainable swimwear brand called Tropic of C.

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Millionaires and billionaires

When Kim Kardashian used Heidi Klum, Tyra Banks and Alessandra Ambrosio for her recent Skims campaign, it wasn’t lost on us that they were all former Angels
Klum graced the covers of Vogue and Elle and appeared in Ocean’s 8 and The Devil Wears Prada, while Banks had her America’s Next Top Model empire and Dancing with the Stars gig