AdStringO provides mobile/PC/Web data management solutions to enterprises. We are the only company focused on endpoint mobile compression. The traditional method of transferring paper documents takes a long process & storage is a problem too. AdStringO offers a solution in storage & data transfer by compressing the documents upto 1/20th (96%*) digitally from any given device. We work on SaaS model with no entry barrier, charging Re1/image & Rs5/video.
Nobody can escape the cumbersome process of submitting documents, from account opening of a bank to loan process. This is a cost & time (1 week – 1 month) consuming process, also creates a document storage problem for the enterprises. This process can be enhanced by on boarding AdStringO. Banks & other enterprises can on board & service customers from their location itself with any mobile device, all process done under 4 hours. The documents are compressed upto 96% of the original file size before sending to the HQ, which results in quick online data transfer even in low bandwidths (1G/2G).
2. Who are we
Avengers
Field team who need to onboard & Service
customer even at Rural markets on BYOD
BirdMan
Scan, Capture, DMS, ECM, Portal, CCTV, IVR, Office
& Mail Attachments
Badlapur
SAN and Network Bandwidth companies
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3. Enterprise Challenge: Quality Vs Cost
• PC Based using Scanner - Low Quality Scanned
files due to Transmission & Storage size.
Retrieval has same challenge due to size and
connectivity.
• Mobile Capture - High Capture File size due to
5MP or HD Video Camera.
• Transmission is challenge on 2G and 1G.
• CCTV Capture - High Storage and Transmission
size of good quality video files over network
and retain for 7 years as per regulation.
• Companies like DMS and ECM player don't
offer compression capability at source.
Result
Low Quality for Low Cost 3
4. Enterprise Challenge: Quality Vs Cost
• Reaching rural customers is a challenge for
enterprises.
• Setting up new branches to service the
customers located in rural India is a challenge
that costs huge money to enterprises.
• Setting up branch in each rural destination is
not feasible for the enterprises.
• This creates a hurdle to reach the potential
rural customers.
• Bandwidth (1G & 2G) too posses a problem
for the enterprises in rural areas for data
capturing & transmitting.
Result
Low Quality for Low Cost 4
5. Presenting AdStringO
• An ultimate Image, Video, Audio
(IVA) File compression
Technology
• Compresses the captured
image either from Scanners,
Cameras or from Mobile
Platform upto 96% of original
size with no change to Quality
before extending it to any
Business Process Application
like DMS, BPM or Portal etc.
AdStringO allow Enterprise to utilize High Quality
IVA files with Very Low Space & Cost
India’s 1st
Storage &
Network Buster
Original Image : 8.1MB to 0.8MB
Original Video : 80MB to 4MB
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6. Presenting AdStringO
• AdStringO can easily get
integrated to existing
applications.
• Enterprises can start the
process of on boarding
customers from the point of
sale/transaction.
• AdStringO is the only company
offering such SDK that
customers need not replace
their existing systems.
With AdStringO Enterprises Can Operate
Branchless With Very Low Space & Cost
India’s 1st
Storage &
Network Buster
Original Image : 8.1MB to 0.8MB
Original Video : 80MB to 4MB
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7. Presenting AdStringO
• AdStringO can help enterprises
operate branchless.
• Enterprises only require a sales
representative to service
potential rural customers from
any location.
AdStringO Helps Enterprises Reach Rural India &
On Board Potential Customers With Ease
India’s 1st
Storage &
Network Buster
Original Image : 8.1MB to 0.8MB
Original Video : 80MB to 4MB
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8. AdStringO File Compression Technology
• AFC technology is composed of a
comprehensive set of content-aware native
image, audio, video Compression algorithms
especially developed for various captured
images, audios, videos.
• AFC Technology reduces the footprint of these
files by up to 20X times while preserving the
original file format, making a subsequent
rehydration or decompression unnecessary.
• AFC compresses all image files by 70-96%
without zipping & losing quality.
• The software sports an intuitive interface and
lets you compress the size of your JPG, TIF,
BMP, GIF, EMF and PNG image, Video & Audio
files without changing the native file format.
• The Compression is visually lossless preserving
the original visual quality of a file at all times.
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10. Use Case – Image/Audio/Video
• LT Finance uses AdStringO mobile to onboard Mortgage
customers from Rural India where only 1G & 2G
operates. AdStringO compress the mobile captured
images upto 75-90% with high quality less than 100+KB
to Newgen Workflow (5+million Docs compressed so far)
• OEC Records a File Archiving company uses AdStringO
mobile to fulfill customer documents retrieval from 3
days to 30mins thus creating an express delivery channel.
• Johnson & Johnson and Lotus Herbals uses AdStringO to
capture retail outlet info like orders, POS to HO.
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12. Enterprise SDK Integration
DMS Companies like
• Newgen, Filenet, Documentum, Captiva,
Savvion, Cordys, Alfresco etc.
• AdStringO specifically target only the capture
process and enhance the features of DMS.
Enterprise SAN companies like
• HP, IBM, EMC etc
• AdStringO advises Enterprise not to invest
money on SAN rather reduce the SAN
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13. AdStringO Video Solutions
Use Cases
• See your Customer
• Insurance Claims
• Field Investigation
• Mortgage Validation
• Video Application
• Video Servicing
Stop Mis-Selling, Fraud and establish Customer Contactability
1 minute Video
5MP Org – 48MB
8MP Org – 65MB
13MP Org – 87MB
AdStringO
Comp File – 2.4MB
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15. Management Team
MOHAN CHANDRASEKARAN, Founder CEO is a Global and Indian CIO 100 Honoree and has over 17
years of Technology SME Experience of which he spent more than 12+ years Executive IT Management
Experience in overseas and India.
Mohan worked as CTO with Reliance Life Insurance & Reliance Capital. Committed to the objective of
positioning IT as a Strategic Business Unit that builds its Technology Strategy centered on business
demands, he initiated, strategized and delivered a niche process Automation benefit. This made the
company move from No 18th Position (2005) to 4th Position (2010) w.r.t New Business Premium and
induced nearly 8 million customers in 4 years of Operations. From 150 branches and less than 1000
employees RLIC grew to 2000+ branches and nearly 25000 employees in a period of 5 years. RLIC moved
from personal customer touch point through Branches in 2006 to Multi dimensional touch points Like
Mobile Portal, Customer Portal, SMS, Emails, chats, Contact centers & traditional Branch, Letters and Fax.
The Enterprise IT Architecture deployed helped the Company to expand multi-fold within a few years of
operations as well as enabled business process automation, thus, giving sales and customer services a
unique blend of agility, quicker turn-around time, improved efficiency and superior sales/customer
satisfaction. There were many first-in-the-market innovative projects conceived, initiated and delivered by
Mohan within the international insurance space. When the Global Financial market collapsed, he
conceived a unique Co-Sourcing / IT Operation model to contain cost and IT budget.
He also worked as Regional AsiaPac Executive role with Cathay Pacific Airways and Computer Sciences
Corporation in Singapore.
Mohan is also Founder CEO of Sudesi Cloud which has become the 1st OEM Partner for AdStringO. He has
conceived the adStringO product idea along with the key solutions he developed in Cloud and Mobility
space and successfully sold to more than 12+ Large Corporate houses in India.
Sankar Mahalingam, CTO is an Master Degree holder in Software Technology and Management, He
is having 12+ years of experience in the areas of software development, architecture and support.
He used to work with corporate like Reliance Life Insurance, AMP Sanmar Life Insurance. During this
tenure with Reliance Life he architect, developed and rolled out business support applications like
CRM, Auto UW, Branch Token System and Online Portal.
Sankar is working with Mohan for last 8+ years and he is a strong technical arm of Mohan’s IT team.
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16. FounderCEO Recognitions
Awarded as Best IT Initiative 2007 for Enterprise Portal & BPM within Reliance Capital
Awarded Early SOA Adaptor by IBM India
Awarded Pioneer CIO for implementing cutting-edge technologies by CIOL_Dataquest Magazine
Awarded Bold CIO 100 2008 by IDG_CIO_India_Forum
Awarded DL Shah Quality Council of India Commendation award for Self-Help Channels in 2008
Awarded Global CIO 100 2009 by IDG_CIO_US_Forum
Awarded EDGE 2009 award from Network Computing Magazine
Awarded Intelligent CIO 2009 TechSenate award from Indian Express Magazine
Awarded Best IT Project Implementation for 2009 by PC Quest Magazine
Awarded Ingenious CIO 100 2009 award from IDG_CIO_India_Forum
Awarded Global BPM and Workflow Excellence Award 2009 by BPM Forum USA
Awarded Best IT Project Implementation for 2010 by PC Quest Magazine
Awarded Enterprise IT Architecture Excellence Award 2010 from John Zachman/iCMG.
Awarded Excellence in IT Security Implementation 2010 from ISACA International.
Awarded AGILE CIO 100 2010 from IDG-CIO India Forum.
Awarded International CELENT MODEL INSURER AWARD 2011.
Awarded International Laureate Medal with Computer World 2011.
Awarded Creative CIO 100 2011 from IDG-CIO India Forum.
Awarded CIO 100 2011 Special Awards for Networking Pioneer Category.
Awarded Indian CIO 100 Hall Of Fame 2011 from IDG-CIO India Forum.
Awarded Innovative CIO Leader 2012 by APAC CXO Forum
Awarded Start Entrepreneur Award 2013 from INDIRA University, Pune
Awarded CIO Choice 2103 for Mobile Cloud by CORE, Mumbai.
Awarded CIO Choice 2014 for Image Capture and Compression by CORE, Mumbai 16
17. Management Team
Martin Prabhu - Head of Product Delivery, An Engineering Graduate, Have
worked in BFSI sector for last 13 years and worked with companies like,
Reliance Life Insurance, Computer Science Corporation (CSC), Where in he
was a Service Delivery Roles. He will handle all product delivery and
operations support to both Sudesi customers as well to its Partners
Naresh Kanwar - Head of Sales, Commerce Graduate from Sydenham
college of Commerce and Economic, MBA Certification from Madras
Management Association. Have worked in BFSI sector for 23 years, Worked
with companies like, Reliance Life Insurance, Birla Sun life, NBFC’s
Insurance and Ratnakar Bank Ltd, Multiple Cooperative Bank where in he
was taking care of Marketing & Business Development. He will be focusing
both on Indian and International Business Expansion
Murugan Krishnan – Head of Product Engineering, An Post Graduate in
Computer Science Engineering. Have worked in BFSI sector for last 15 years
and worked with Reliance Life Insurance, Noveltytek Solutions, where he
was into Software Development and Project Management. He will handle
Research and Product development activities of AdStringO products.
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