The tagline for today’s episode should be “how to see nature’s palette in deeper, more meaningful ways,” because that’s the lesson Lorene Edwards Forkner wants to share with everyone.
Lorene Edwards Forkner (c) Mary Grace Long
As many of you know, Lorene is a dear friend and inspiration to me in all things horticulture. She is an author, artist, and speaker; you can read her GROW stories every week in the Sunday Seattle Times, and catch her daily on Instagram, at @gardenercook, her popular feed.
We recently recorded a tour through Lorene’s Seattle garden, which led to her studio indoors, where Lorene demonstrated the daily practice of seeing through a watercolor study of a winter pansy. This practice is also the topic of her forthcoming book, Color In and Out of the Garden: Watercolor Practices for painters, gardeners, and nature lovers.
I know you’ll enjoy our episode today. Thanks to Abrams for providing two copies of Lorene’s beautiful book for our Slow Flowers Podcast giveaway. Listen for details for how you can be entered into a random drawing to win — I’ll share them after the interview. So, let’s jump right in to meet Lorene.
Thank you so much for joining us today. To enter the book giveaway, please post a comment in our show notes below and share an observation about color in your garden — or look for this episode post on our @slowflowerssociety at Instagram. You can comment between today, April 20th and midnight PT on Sunday, April 24th. We will announce the winners the following week.
Speaking of artists and their books, check out @slowflowerssummit on IG this Friday, April 22nd, Earth Day, for a special ticket promotion for this year’s Slow Flowers Summit. It involves a special book giveaway for anyone who grabs their ticket registration during Earth Day. I hope you take advantage of this special package!
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.
Thank you to:
The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.
Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.
CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.
Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 839,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.
If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.
Music credits: Glass Beads; Turning on the Lights; Gaena by Blue Dot Sessions http://www.sessions.blue
This Forecast began seven years ago in 2014 when I began documenting shifts and changes in the Slow Flowers Movement. I recently described the origins of this important exercise in my new online course, Taking Stock and Looking Ahead [P.S. follow this link to learn how you can take this free course as my gift to you.]
Here’s how I remember it: In 2014, when I launched slowflowers.com as an online directory of American flowers and the growers and florists who supplied them, I worked with two talented public relations friends to get the word out to the media. While planning a visit to meet with lifestyle and garden magazine editors in New York, one of the PR experts urged me to create a Power Point slide deck that included an overview of floral trends I associated with the emerging Slow Flowers movement.
In creating that deck, which became my first forecast for 2015 (see above), I learned a few important lessons. I share this in the context of the social media term “impostor syndrome,” because it’s no surprise — we all feel that sometimes. When Lola and Marla encouraged me to write a trend forecast, at first I thought: Who am I to forecast trends? Isn’t that a role only for the experts?
Their response: You have a point of view and it’s based on hundreds of interviews that you conduct for articles and for your Podcast over the course of each year. See what bubbles up from those topics and themes that excites you about the year to come.
I realized that since I was the one who conducted those interviews and wrote those articles, I was viewing trends through my own lens and filter — the Slow Flowers perspective.
When I shared that Power Point deck with editors and had positive responses (as in, they took it seriously during our meetings), I later decided to post the 10 insights on my blog and record a Slow Flowers Podcast episode about it. You can go back and listen to episode 174 from December 31, 2014
The Power Point deck I shared with editors became a blog post and, as I mentioned, the Podcast show notes. Then I shared it with Slow Flowers members in my monthly newsletter. And then a few floral trade publications picked it up.
As a result, I became an “Accidental Forecaster”, and that has elevated Slow Flowers’ unique and relevant viewpoint in the floral marketplace. I’ve learned some valuable lessons. We’re no longer waiting for Martha Stewart or Oprah or Chip and Joanna to tell us what’s on trend. Each of us can speak with an authentic voice about our observations, key cultural shifts and new creative directions in the floral space. In the end, the forecast is a tool; a roadmap that helps me and others consider what is around the bend or across the horizon. It sparks conversation and sometimes, to be honest, it sparks controversy.
The Pursuit of Nature
So let’s get started! I have 10 insights to share with you for the year to come. I’m calling our 2021 Report: “In Pursuit of Nature,” and you can understand why, right?
As we enter 2021, at least in the short term, not much will feel different from the past nine months. And if there is anything we’ve learned since mid-March 2020, it’s the essential and irreplaceable role of flowers and plants for our survival. And that’s why my outlook is deeply connected to humankind’s pursuit of nature — and how floral entrepreneurs like you can and should tap into and enhance that pursuit through your efforts.
I learned about the term “Biophilia” in October 2019 when I interviewed Tom Precht and Sarah Daken of Grateful Gardeners. Tom is a big advocate of Biophilia and he opened my eyes to its relevance as we make personal and business decisions that impact our planet’s survival. He discussed the definition when I interviewed him, but here it is again, according to Merriam Webster: Biophilia: “a hypothetical human tendency to interact or be closely associated with other forms of life in nature“
All you have to do is read the headlines of 2020 to see a collective shift toward nature, plants, the environment – and yes, flowers.
A recent article in the Washington Postcaught my attention. The headline reads: “The isolation of the pandemic caused her to form a new and intense relationship to nature. She was hardly alone. The benefits of being outdoors for your physical and mental well-being are well documented, but in this coronavirus era, they may be immeasurable.”
“Studies have proven that even the smallest bit of nature — a single tree, a small patch of flowers, a house plant — can generate health benefits,” said Kathleen Wolf, a UW research social scientist in the School of Environmental and Forest Sciences. “Look closely in your neighborhood, and the bit of nature you may have taken for granted up until now may become the focus of your attention and help you feel better.”
What are we watching for in 2021? The Slow Flowers Community’s experiences of 2020 definitely inform what is top of mind for 2021. Over the past several years, as we’ve devoted considerable time and resources to educate consumers and professionals alike; and thankfully, we are coming off a year when the attention of many turned to the Slow Flowers Movement.
Locally-grown, seasonal and sustainable flowers answer questions about a safe and reliable supply of flowers. Awareness our Movement continues to increased as floral consumers and florists alike shifted their focus to what’s closer to home. Panic over the international floral supply chains has quickly turned to a subtle but significant and newfound understanding that if we don’t nurture and support our local flower supply, there may come a day when farmland has been converted to real estate developments; where commitment to a safer, more sustainable earth has been displaced by convenience.
The anecdotal feedback I’m hearing is heartening. I received an email recently from a leader in, shall I say, “mainstream” floristry, who wrote:
“After two decades of thinking traditional wholesaler connections were the only way to run a floral studio or shop, I’m slowly starting to learn about local flower-farmers and am constantly in awe of their entrepreneurial spirit, and can’t imagine how much hard work goes into what they do. For that, I want to give them as much business as I can! I know that you had a big hand in getting this trend in motion and I thank you for that!”
As we seek new and diverse voices in the Slow Flowers Movement, I believe we will continue to witness a positive shift to a more progressive, inclusive, conscious marketplace for the flowers you grow and design with. And we will continue to document the shift with stories, interviews and resources to encourage you.
I want to thank everyone who took the time to respond to our 2021 Slow Flowers Member Survey, more than 200 of you, who I mentioned during last week’s “Year in Review” report, is triple past year’s participation.
In addition to the Survey, which asked members to share about their floral businesses, including emerging themes and topics important to them, this Forecast is informed by my 2020 storytelling — first-person interviews for print and digital Slow Flowers Journal stories, interviews with more than one-hundred Slow Flowers Podcast guests, and conversations with thought-leaders in floral design, flower farming and related creative professions.
I hope you find these insights and the 2021 forecast valuable to you. You may hear some themes that resonate with you and I’d love to hear your feedback and suggestions about what you agree with and what topics you wish we included.
Molly Culver of Molly Oliver Flowers in Brooklyn created the “Seasonal Flower Project” in 2020 — a popular local-flower subscription program that supported her favorite farms and put those flowers in the hands of people eager to connect with nature. Listen to our interview with Molly in Episode 451
The yearning for a connection to nature is truly unprecedented in our society, something many of you witnessed first-hand when Mother’s Day 2020 shattered prior years’ records for floral sales. Demand added up to three words: People. Need. Flowers.
In past Forecasts, I’ve touched on similar themes, including the popularity ofAromatherapy Bars (2018) and the Year of the Houseplant (2019). Floral Wellness is more sweeping in its meaning. More than ever, consumers and their senses are drawn to your blooms. They are drawn for fragrance and scent, for medicinal qualities, for skin and body care benefits, for nutritional meals, palette-satisfying beverages, and for — above all — their mental health.
I defineFloral Wellnessas An embrace of the therapeutic importance of flowers, both in our own environments and as a meaningful way to share with others. Floral Wellness nurtures a positive and habitual desire to have flowers in our lives and as an expression of our desire for others to also experience flowers’ emotional, physical, mental and psychic value.
This idea can be manifested in ways both simple and accessible to your clients, as well as more ambitious endeavors. From the rise of flower workshops (in person at a safe distance or in many virtual forms) to the explosion of CSA subscriptions as more consumers desired more flowers, Floral Wellness took root in 2020 and is yours to nurture and enhance with new offerings to your community in 2021.
A few comments bubbled up from our 2021 Member Survey that underscore this idea and I’ll share them here:
“People want more flowers!” “More local and more of it!” “I believe local will become more desired.” “People want to bring more flowers into their homes and are getting into floral design as a hobby.” “Flowers bring smiles and happiness in times when we need it most.” “I think people will be more oriented towards decorating their living spaces. Also, gifting flowers to loved ones.” “Customers may start treating themselves with fresh flowers.” “As work-from-home becomes normalized, the interest in gardening/flowers/natural world grows.” “I’m seeing a desire for more beauty and more positivity.”
This insight’s key takeaway for you: Use a megaphone to share your story, your flowers, and your belief that flowers are essential to our wellness and health.
#2 The Virtual Florist
All images from “Designer’s Choice,” a July 2020 Slow Flowers Journal Report in Florists’ Review — featuring (clockwise, from top left): greenSinner, Maple + Mum, Floral Alchemy, Sellwood Flower Co. and Studio Artiflora
What do I mean by the Virtual Florist? We’re living in a world of “virtual” everything, so the term is truly relevant and timely. In the Slow Flowers Community, we spent 2020 covering the ascent of virtual floristry, through our podcast interviews, in Slow Flowers Journal stories, and during our weekly and monthly Slow Flowers member virtual meet-ups. For the Virtual Florist, innovation and creativity meet a marketplaces of Covid-imposed limitations and constraints.
The Virtual Florist is adaptable, flexible and inventive in finding ways to successfully deliver flowers to his or her community. The Virtual Florist utilizes technology and serves customers’ needs where they are. The Virtual Florist disrupts “definitions” of what type of florist you may have been in the past.
This means you might own a retail flower store, but you’ve added an online shop; or, you’re studio-based, but you now offer everyday flowers through contact-free curbside delivery; or, you’ve never grown flowers before, but this year you’ve planted thousands of tulip bulbs to sell from your front porch using only your neighborhood’s Facebook page to get out the word (that’s a real story about one of our members!)
The Virtual Florist consults, teaches and inspires in new ways, too. Virtual floristry is more egalitarian and transparent. Anyone can turn on a camera and film a demonstration or tutorial for IGTV, Facebook Live, YouTube and on other platforms — the field is more level than before. It’s not just the “big names” who are attracting audiences, especially because the return to expensive, in-person workshops will be slow and gradual.
This insight’s key takeaway for you: Dial up your imagination. What may have began as a coping mechanism to stay busy or stimulate creativity is now a new business opportunity. Develop and invest time and resources into at least one virtual component of your floral enterprise. Be ready to connect with your community whose shopping habits have dramatically changed, perhaps forever.
#3 Flowers in a Box
Mail-order Floral Offerings from Slow Flowers members, clockwise from top left: Petals by the Shore, Postal Petals, Harmony Harvest Farm and Flora Fun Box
Shipping flowers is nothing new, but until this moment, only a few successful companies were getting it right.
Now, based on necessity, we are witnessing more models, most consumer-direct, designed to move local and seasonal flowers from point A to point B, with more Slow Flowers members experimenting in the world of boxed and shipped blooms.
Slow Flowers members who had never before shipped flowers began to do so in 2020. The first report we shared about this shift can be heard in early April when I interviewed Mandy O’Shea of 3 Porch Farm about the decision to ship early spring flowers when local farmers’ markets and on-farm sales were impossible. It was a survival strategy that foreshadowed a strategic business shift. You can find a link to that conversation in Episode 448.
Flowers in a Box covers a diversity of methods and formats, from overnight shipping of bulk flowers, arrangements, floral packages for weddings and more.
Members are also experimenting with the shipping of dried flowers and live plants. And others are mixing design tutorials into the mix (a nod to Insight #2 and The Virtual Florist).
This past fall, we published a six-part Slow Flowers Journal series, called New Floral Marketing Models and Platforms. I’ll share the link for you to go back and read the series in case you missed it. One of the series’ most interesting themes – to me – explores how designers and flower farmers are partnering to create boxed floral collections for home-based floral enthusiasts. Check out my stories about Petals by the Shore, Postal Petalsand Flora Fun Boxas examples.
We will be tracking more of this “Flowers in a Box” phenomenon moving into 2021, relying on our membership in CalFlowers, the only national trade group that offers flower farmers and floral designers access to deep discounts on overnight shipping rates. CalFlowers has joined the upcoming Slow Flowers Summit 2021 as a Supporting Sponsor, and we will be sharing more about this organization in future programs.
This insight’s key takeaway for you: Ask yourself: What can you put in a box — perishable or non-perishable — and offer to customers who are not in your physical market, but who want to share and experience your brand?
#4 Botanical Activism
Scenes from Slow Flowers initiatives around the U.S., clockwise from top left: Portland, Maine, installation; Milwaukee, Wisconsin, installation; Slow Flowers’ social media badge; Detroit, Michigan, installation; and Say Their Names Memorial in Kirkland, Washington
2020 was a year in which I stepped back to evaluate whether my beliefs and values were in alignment with our brand. And I know this was the case for many of you, as well.
We highlighted “Cause-Related Flowers” in our 2018 Forecast, citing the news that more flower farmers and florists were investing their talents to help nonprofits and others in their communities through floral philanthropy efforts.
The contributions of so many of our members – growers and designers alike – continue to impact our communities. It began with the simple question: Did you donate your flowers to any causes or charities this past year? So many of you can answer in the affirmative.
But something is different now. We’ve all been touched by the awareness that the social and environmental landscape is dramatically changing. And if we do not step up to walk the talk in our own floral enterprises, I believe we are only deceiving ourselves.
I define Botanical Activism as one expression of social enterprise. For Slow Flowers members, this takes shape in many ways:
Writing a statement of purpose for your brand Committing resources to racial equity, inclusion and representation in your business practice Using your flowers to speak volumes about the issues you care about, from climate change to human rights.
And yes, you may occasionally feel the sting of criticism. I’ve seen it in social media posts, along the lines of this comment: “I just want to see beautiful flowers and I come here for a respite away from the conflict and disagreements I watch or hear on the news. Why do you have to be so political here on a floral feed?”
I believe we can no longer stay comfortable in our safe flower worlds when others are suffering discrimination or injustice. I’m not saying we need to become full-time activists. We have businesses to run, bills to pay, households to support, of course. But even in small and subtle ways, we can be Botanical Activists to signal our values and beliefs.
Your answers in the 2021 Slow Flowers MemberSurvey revealed your beliefs and passion for causes important to your brands:
61% of our Members say they are taking steps to create Inclusion, Representation and Equity policies for their businesses
53% of our Members are aligning their brands with human rights and social justice messaging/activities
46% of our Members’ businesses have participated in cause-related activities to support Black Lives Matter and antiracism campaigns
In 2020, I witnessed the manifestation of these values across the Slow Flowers membership, inspired by so many of you, your efforts to take a stand for social justice, and to show positive support through your flowers.
Moving forward, this isn’t optional. It’s essential. For Slow Flowers, we are adding a sixth statement to the Slow Flowers Manifesto, originally written in 2017 and published on Slow Flowers Journal. Every one of the five original statements in our Manifesto could be considered by some to be radical and norm-busting in the conventional sense. They include:
Slow Flowers commits to the following practices:
To recognize and respect the seasons by celebrating and designing with flowers when they naturally bloom
To reduce the transportation footprint of the flowers and foliage consumed in the marketplace by sourcing as locally as possible
To support flower farmers small and large by crediting them when possible through proper labeling at the wholesale and consumer level
To encourage sustainable and organic farming practices that respect people and the environment
To eliminate waste and the use of chemical products in the floral industry
Today I am adding a sixth statement, long in coming and inspired by the actions of many of our members and colleagues in the green profession:
To proactively pursue equity, inclusion and representation in the floral marketplace, intentionally valuing Black floral professionals (farmers, floral designers and vendors) in our business practice with as much support as we give to environmental sustainability.
I recently came across a wonderful affirmation from SF-based diversity and inclusion expert Arthur Chan of Arthur Chan Consulting and it resonates with this new addition to our Manifesto.
This insight’s key takeaway for you: Belonging implies community and my pledge to each of you is to model this value in all of Slow Flowers’ actions, programs, content and investments, not just for 2021 but beyond. As I said last week in our year-in-review, until the Slow Flowers Society looks more like the communities we live and work in, more needs to be done. So, in the coming year, we will be highlighting your Botanical Activism — what causes are your flowers supporting? How are you enhancing your community and sharing your values? Please keep me posted as I seek stories of equity and inclusion, and continue the conversation.
# 5 Theatre of the Tabletop
Designs from left: Tobey Nelson, Tobey Nelson Weddings & Events; Susan Chambers, BloominCouture; Dawn Clark and Mary Coombs, A Garden Party LLC; Beth Syphers, Crowley House Flower Farm; and Kelli Galloway, Hops Petunia Floral
Written by lifestyle reporter Hannah Marriott, the article captured my imagination, as she likens tabletops to our own personal stage for artistic expression.
She wrote: ” . . . it was in lockdown, perhaps inevitably, that tablescaping became a phenomenon. With so many of us working from home, our social lives disappearing and desperate for some comfort, our focus on our homes was never sharper.“
The article continues: “Tablescaping, a small joy that can take a few minutes or a few hours, and makes dinnertime instantly prettier, is part of this national self soothing.”
The person who shared this article with me, my friend Scott Wittman, is a creative director who has spent his own COVID year exiled in the Kent countryside away from his London office. He has invested all of his free time photographing the blooms in his garden to document the passing of time, season by season. It helps that his pre-Georgian cottage is surrounded by an acre of a traditional English garden planted about 40 years ago — that’s priceless inspiration!
Scott’s garden and his photography project led him to produce an entire product line for the table, including dishes and linen tablecloths and napkins adorned with his graphic and polychromatic botanical photography. He plans on debuting the “Gate Cottage Garden” collection at the 2021 Chelsea Flower Show and I’ve been urging Scott to figure out distribution in the U.S. For now, check out images of his garden-inspired table accessories in our show notes and follow him on IG at @scottwittmanartsculpture
As I pulled together insights for 2021, I couldn’t forget this old-new idea of tablescaping and it came up again in several conversations, including, most recently with Susan Chambers, Slow Flowers florist based in San Francisco. She described to me how her business BloominCouture has changed in 2020, with more residential floristry accounts than ever.
“It goes beyond flowers,,” Susan says. “So much of what I’m hearing my clients say (is) that they want to understand, not just the floristry, but creating that moment at the table. They want me to create the vision, the pomegranates down the table, the privet berries dripping out of the arrangement. They’re wanting that me to come in and create that moment for them before the dinner party.”
Tablescaping can be the ultimate Slow Flowers expression, as your florals enhance human interactions, mark occasions both special and ordinary, and celebrate the art of dining. Many of you design tablescapes for styled shoots — some of the most adventurous and theatrical meals imaginable. Let’s celebrate the objects we cherish, and create palettes that honor both how food is grown and the origin of the floral decor. I view the theatre of the tabletop as a way to honor the gift of time.
Tablescape designed by Rayne Grace Hoke of Flora’s Muse and Laura W. Tibbitts of Midcoast Blooms
This insight’s key takeaway for you: How can you combine your flowers and floral designs into a full package? Hannah Marriott’s article in The Guardian triggers so many ideas that you’ll want to explore in 2021. She writes: “Thanks to social distancing and unbridled screen time, the ‘tablescapes’ hashtag now has 455,000 Instagram posts and counting, and it is lifting sales during the crisis. In lockdown, with the hospitality industry on pause, tablescaping took a different direction. For one thing, it provided an income stream – or at least a trickle – to companies whose businesses might have capsized in the crisis.”
#6 Reversing Climate Change
Slow Flowers’ member farms, from left Seattle Wholesale Growers Market dahlia farm shown against the September 2020 wildfire smoke; Stacey Denton of Flora Farm in Ashland, Oregon, using high tunnels to grow sweet peas; at Red Twig Farms in Johnstown, Ohio, low-tunnels for crop protection
Last year, in the 2020 Floral Insights & Industry Forecast, I featured Climate Change for the first time with an insight titled “Responding to Climate Change.” The urgency felt by the Slow Flowers Community is heightened as we move into 2021. Your responses to Climate Change questions in the Slow Flowers Survey reveal that urgency. It can seem overwhelming, but our individual actions and the policies we collectively support are powerful tools to employ as a community.
Last year, Forty-four percent of our survey respondents said they were adjusting growing practices to adapt to climate change. In this year’s Survey, 54% of Members say they are aligning their brands with climate change messaging/activities.
We also asked you to share about How Has Climate Change Affected You and Your Business? Here is a recap:
Nearly 60% of you cite weather irregularities (too much or too little rain)
30% say abnormally warm OR abnormally cold spring seasons
25% cite early frost arrival
Nearly 20% blame disaster-related damage (wildfire, flooding, hurricane, hailstorms, tornados and other weather tragedies)
Another reason cited includes extended hot periods with no precipitation.
One respondent put it this way: “Weather seems more extreme and unpredictable.”
Another wrote: “It’s not at disaster level yet, but the damaging winds and rains devastated my cosmos and the smoke from the fires sullied my white roses and strawflowers.”
What can we do? What active steps are you taking to address Climate Change in your farm, shop or studio? We know about and have covered the importance of No-Till Farming Methods, Cover Crops, Crop Rotation, Raised Beds, Water efficient irrigation. We know florists are more actively than ever rejecting single-use plastics and other chemical-based products in their designs.
What else? In the coming year, Slow Flowers commits to more reporting on your efforts to reverse climate change, efforts that will inspire others and will empower our members to take positive action in small and large ways.
For now, this insight’s Key takeaway for you: Educate yourself. Join me in seeking meaningful change as we strive to protect our climate, environment, communities and planet.
#7 Beyond the Hobbyist
Deeper Learning, clockwise from top left: Farmer-Florist workshop taught by Niki Irving of Flourish Flower Farm; a similar workshop taught by Liz Kreig of Maple Flower Farm; Cutting Garden Design with Longfield Gardens & Slow Flowers; wreath design workshops taught by Sarah Nixon of My Luscious Backyard; and Debra Prinzing floral design to fellow Garden Writers
The DIY trend has been with us for a decade, and according to my friend and publishing partner Robin Avni, after that length of time a trend that was once new, such as do-it-yourself, folds into the broader culture and becomes mainstream. Originally, I wanted to call this insight “Beyond DIY: Figure it Out” and I turned to Robin to help me flesh it out. My idea was that since more consumers than ever are seeking new knowledge, floral enterprises need to be attuned to this reality in order to offer them what they’re seeking.
But a conversation with Robin gave me a new term: Beyond the Hobbyist. Robin is my go-to expert when I want to understand what’s happening in the consumer marketplace; she spent many years working in consumer research managing a portfolio of Fortune 500 clients as a Senior Director and Lead Consumer Strategist at Iconoculture, and as a Senior Ethnographer at The Hartman Group, where she engaged in primary consumer qualitative research. And those of you who have a copy of my new book Slow Flowers Journal-volume onewill know of Robin’s influence as a visual designer — she is the creative director for that publication and my partner in the BLOOM Imprint, the new book-publishing arm of Slow Flowers.
According to Robin, DIY is everywhere, and thus, no longer new. “People feel they can access information on YouTube and figure things out themselves, from painting their walls to building a deck to designing an outdoor space,” she explains.
As an insight, though, Beyond the Hobbyist embodies so much more than DIY, more than saving money or exploring a hobby, Robin explains. “It’s about embracing a skill that gives you a sense of pride and feeds your soul. It’s about having a deeper, long-lasting connection to a skill, such as flower gardening and floral design.”
She continues: “People want to learn new skills, but then, they want to fold it into their lifestyle. They want to go beyond something superficial. They want to know that when they gather flowers from the farm-stand they can replicate at home what they learned in your design class; thanks to your class, they understand why it’s important to support the stems and change the water regularly.”
Easy, mechanics from the professional to Beyond the Hobbyist
I suspect this sentiment is a driving force behind the popularity of product lines like Holly x Syndicate’s egg and pillow mechanics, available not just to the trade, but to the enlightened floral enthusiast who wants to use the same tools and supplies that the pros use. Similarly, having the ability to order single units of the Floral Genius pin-frogs means these professional tools are getting into the hands of anyone who wants to elevate their floral design practice.
Beyond the Hobbyist is all about intentionality rather than a random DIY experience.
We will continue to witness this urge to both know a skill AND understand the why and how behind it, Robin explains. “For example, once a customer experiences a flower farm, they want more. They don’t necessarily want to be a flower farmer, but they want to understand how to grow their own cut flowers, and nurture that practice through the seasons for their own enjoyment and to share with friends and family.”
A polychromatic series: Seeing Color in the Garden @gardenercook
We talked about this further and what came to mind is the desire among many consumers to have a “Daily Practice.” And that led to my friend Lorene Edwards Forkner, Seattle Times gardening columnist, author and artist. Lorene’s Instagram feed @gardenercook features her daily practice called #seeingcolorinthegarden. Lorene is a past guest of this podcast and she will share her story and talents at the 2021 Slow Flowers Summit, leading participants in her mindful practice of painting small watercolor studies of plants and other items she collects from nature. You can see more in our Slow Flowers Mercantile, where we have a digital download gallery of Lorene’s work.
While learning a new skill and adopting a practice is useful for all floral professionals, the key takeaway from this insight is actually a challenge question to you: How do you help your customers and clients embrace a more meaningful connection to flowers? How can you create and nurture opportunities that go beyond DIY hobbies and convert your customers into floral practitioners?
When you draw back the curtain and share insider knowledge that your clients and customers can incorporate into their lifestyles, you build deeper engagements. People want to know the professional skills of growing and design; they don’t necessarily want to adopt a new profession, but you can interpret and empower them with skills, knowledge and confidence.
Learning and gathering knowledge is more important than ever. What services, products and experiences can you offer to your marketplace in 2021? What are you teaching and sharing? A final thought, one that I learned while developing online courses for the Slow Flowers Creative Workshop. Teach what you know. Nothing is more authentic.
#8 Marketplace Inclusion & Farmland Equity
Top Row: Slow Flowers Members who recently presented at the Young Farmers & Cooks Conference: Julius Tillery, Black Cotton U.S.; Taij & VC Cotten, Perry-winkle Farm; Aishah Lurry, Patagonia Flower Farm; and Julio Freitas, The Flower Hat Bottom Row: #BlackFloristFriday social media campaign, created by Talia Boone of Postal Petals and Quote from Leah Penniman of Soul Fire Farm
This insight is closely connected to Insight #4 – Botanical Activism, while also addressing two themes essential to the future survival of the floral economy.
The first topic – Marketplace Inclusion — speaks to the importance of proactively changing our business practices to support floral enterprises owned by the BIPOC community, (that’s Black, indigenous and people of color). For so long, I focused my energies on the belief that our floral profession would survive if only consumers learned to ask “where were these flowers grown” and “what growing practices were used to grow them?”
If there is one important lesson from the racial awareness and awakening of 2020, it’s that my values demand that I ask a different set of questions, such as: “how can I support and shine a light on florists, flower farmers, vendors and customers who look different than me, a middle-aged white woman?” “How can I invest in the success of underrepresented and overlooked talent, and in doing so, ensure their success and my success are equally valued?”
At Slow Flowers, we enter 2021 with an embrace of inclusivity, representation and equity in our profession. As I discussed last week, our Professional Development Fund devotes resources to invite Black farmers and florists to join the Slow Flowers Society. YOU are encouraged to participate in this endeavor by nominating Black farmers and florists in your community to be part of our efforts — please reach out with your suggestions!
Until the Slow Flowers Society looks more like the communities we live and work in, we will not be sustainable.
I have learned much from garden designer and Slow Flowers advocate Leslie Bennett, who earlier this year joined me as a return podcast guest. Leslie owns Pine House Edible Gardens, an Oakland-based design-build landscaping studio. She is the creator of Black Sanctuary Gardens, which believes that gardens are places that provide respite and restoration; healing and inspiration. The Black Sanctuary Gardens project creates and documents garden sites where Black women’s creativity, spirituality, and human experience can be cultivated and nurtured.
Slow Flowers donated to the Black Sanctuary Gardens project in 2020 and we feel grateful to learn from the example Leslie is modeling — using her talents and resources to design and build gardens where transformative change can take place, and where we can work to grow the world we want for ourselves and for our communities.
Leslie and the team behind the Black Sanctuary Gardens project are curating their time and talent to create safe and beautiful garden spaces that celebrate Black women’s humanity and the communities they hold dear within the Oakland, California area. Financial contributions allow them to provide their gifts at low to no-cost to these valued community members. This is a model I’d love to see replicated across the community in other regions.
Soul Fire Farm – a life-giving hub for education, advocacy and activism
The second theme included in Insight # 7 is Land Equity. Joining progressive voices in domestic agriculture to advocate for land equity is a cause I believe will benefit the Slow Flowers community as we see much-needed diversity and representation in flower farming.
In 2020, we financially supported Soul Fire Farm. Based in Grafton, New York, Soul Fire Farm was co-founded by past Podcast guest Leah Penniman, author of Farming While Black. She is a Black Kreyol educator, farmer, author, and food justice activist whose mission is to end racism in the food system and reclaim an ancestral connection to land. As co-Executive Director of Soul Fire Farm, Leah is part of a team that facilitates food sovereignty programs – including farmer trainings for Black and Brown people, a subsidized farm food distribution program for people living under food apartheid, and domestic and international organizing toward equity in the food system.
Soul Fire Farm recently provided us with a list of well-established Black-led farming organizations and I’ll share it in today’s show notes for you to check out. Please consider following and supporting the farming organizations in your community as we move into 2021, while seeking a more diverse Slow Flowers community that benefits all.
Contrasting and Complementary Palettes from the Slow Flowers Cutting Garden
Last year, 24% of our Slow Flowers Survey respondents cited YELLOW as their top color prediction for 2020. Yellow edged out all other colors by single-digit percentages, but there was still no clear standout, leading me to predict a Polychromatic Palette for 2020.
Here we are in January 2021, and Pantone already has declared “Illuminating,” a glowing shade of yellow, as one of two colors for 2021.
For the 2021 survey, both Yellow and Orange topped your list. Specific percentages break out as follows:
Shades of Yellow (23%) “Yellow for optimism.” Mustards and mauves.” “From rich masala yellow in curries to lavish buttercream yellow on cupcakes, the comfort of food will translate to floral expressions.”
Shades of Orange (19.5%) “I think we are seeing hints of orange, and yellow with pinks and blush.” “Everything across the range of citrus tones to fruity apricot.”
Shades of Green (14%) “The clean feeling of green, with foliage in an array of green tones and various shapes.”
Shades of Purple & Violet (13%) “I think we will see a trend towards subdued jewel tones that play off of each other.” “I find the possibilities with purple are both complimentary and contrasting and love finding those matches. People also seem to really gravitate to the purple tones, or at least, that’s what I think, maybe because I like purple flowers so much!”
Shades of Red (4.5%) “Reds, burgundy, pinks monochromatic.”
Shades of Blue (3%) “Mellow, soft blues — the world needs calming tones in these crazy times.”
So what notable color palette do we predict will influence flower farming and floral design in the coming year?
I flipped to the color section of my book Slow Flowers to see what I wrote back in 2013. I quoted Harold Piercy, former principal of the Constance Spry Flower School in England, who wrote this in 1983: ” . . . in flower arranging, I have always found it advisable to discard any prconceptions about colours.” He went on to write: “Keep an open mind and do not be ruled by the colour wheel. You may hit upon unexpected satisfactory results during your experiments.”
Yellow Roses from the Slow Flowers Cutting Garden
I dove deep into the comments that you shared in response to the survey’s Question#23 — Describe in more Detail Your Floral Palette Prediction.
I have to give a huge congratulations to the many Slow Flowers Survey responses that were spot on about YELLOW. In 2017, Slow Flowers’ Floral Forecast predicted soft yellows in an insight titled: “Beyond Blush.” It has taken four years since then for Pantone to agree! Let me include a few of your comments here so you can congratulate yourself on nailing Pantone’s color declaration for 2021 — an important emerging floral palette we forecasted here years ago!
(c) Missy Palacol Photography
“I’m only wishing. I have lemon chiffon peonies that I would love to see a bump in desire for.” “Into yellow lately.” “Cream-mustard; pale yellow. Happy shades.” “More sunny, happy color.” “Bright, positive, with an endless summer-like feeling.” “Pale yellows to golden tones.” “Yellow is inherently cheery and I think people will want more good cheer. Also, floral designers have been trying to sell clients on yellow and mustard forever — maybe this is our year that clients will finally go for it!” “Orange or yellow. We need some brightness in 2021!” “Soft, buttery yellows.” “Yellow is building momentum! And there are so many shades that blend well with the popular muddy/neutral palettes.” “Soft, light, buttery yellow.” “Seeing more demand for yellow flowers.” “2020 has been a dark year and I think we could all use a little sunshine in our future.” “Warm yellows — amber, mustard, butter – seen alone or with accents in deeper shades.” “After the Pandemic, we want LIFE! We will want color and variety. Yellow was a very big color in fashion just before the Pandemic and I think it will be picked up again after.” “I think the soft yellows and warm golden colors are what we need for 2021! We need a soft glowing hug after 2020!”
Orange & Blue(ish) dial up the palette contrast! (c) Debra Prinzing design and photograph
Clearly, we all love yellow. But of course, we do not want to follow Pantone. Let’s move beyond a single hue and explore what’s coming next:
I predict the most exciting floral palettes will feature Complementary or Contrasting Colors. With color pairs that reside opposite each other on the color wheel — combinations and variations of of course Yellow + Purple, but also interpretations of Red + Green; Orange + Blue.
What do you think of “Opposite Palettes”? A few survey comments jumped out to me in agreement:
“Oranges reaching out in different directions — yellow, reds, or complementary purple.” “Purples combined with pale yellows, oranges and whites.” “I find the possibilities with purple are both complimentary and contrasting and love finding those matches.” “Pink, peach, coral, orange, yellow and then contrasting with blue.”
Red & Green Complements (c) Debra Prinzing design and photograph
What is the key insight here? Simply, that we live in a colorful floral world and we need to experiment more! And find ways to excite customers and clients with new, shall we say, contrasts and complements, on the horizon!
At the core of it, this insight reinforces the importance of selling color as a much-desired product. Remember, you and your flowers are ready to meet consumers’ hunger for more color in their lives.
#10 Star Quality
From Left: Fleurs de Villes designs by Tobey Nelson and Thomasi Boselawa; Kristen Griffith VanderYacht of Big Flower Fight; Ace Berry, AIFD, PFCI – a finalist on Full Bloom; the Full Bloom judging panel
All of a sudden, miraculously in 2020, celebrity florists are taking center stage alongside chefs and fashion designers!
Whatever you think about floral competition television, seeing flowers and plants in the hands of professional designers on programs like Netflix’s “Big Flower Fight” andHBO’s “Full Bloom” definitely felt validating. We are witnessing flowers – elevated — in mainstream TV programming! That’s news worth celebrating!
I also enthusiatically rooted for Ace Berry, AIFD, PFCI, another past guest of this podcast, who competed in HBO’s “Full Bloom.” I won’t spoil it for you if you haven’t watched to the finale, but you can learn much more about Ace in Episode 421, originally aired in October 2019.
Nine Slow Flowers members designed floral fashions for the 2020 Fleurs de Villes Exhibit at the Northwest Flower & Garden Festival DESIGN CREDITS (c) samanthasmith.photo for Fleurs de Villes Top row, from left: Casablanca Floral, Flirty Fleurs and Garden Party Design Center row, from left: Hazel Landscapes & Design, LORA Bloom, Smashing Petals Bottom row, from left: Terra Bella Flowers & Mercantile, Tiare Floral Design, Tobey Nelson Weddings & Events
I felt quite the same sense of pride earlier this year when the popular Fleurs de Villes exhibition came to Seattle’sNorthwest Flower & Garden Festival. With flowers transformed into wearable fashions displayed on a parade of mannequins — it clearly was the most popular feature of the flower and garden festival. The success of Fleurs de Villes is similar to the buzz created by the two floral competition shows I just mentioned.
What is the magic? I believe that seeing flowers used as an artistic expression ignites the imagination of those who view them. Beyond the sheer scale and beauty of floral installations, massive topiary and botanically-dressed mannequins, flowers are the starting point that connect many consumers with the natural world. And who can argue with that?
For Fleurs de Villes, show-goers were invited to vote for their favorite design. For Big Flower Fight and Full Bloom, viewers rooted for their favorite contestants. There’s buy-in when the audience has a stake in the outcome, and ultimately, more people know more about flowers, which takes us full circle to our Insight #1 — Floral Wellness.
I hope to see all of these floral celebrity projects return to our lives in 2021, but I will offer a vocal plea for one change: Please, No FLORAL FOAM. As we’ve urged the mainstream floral profession for years: please wean yourself from a dependence on foam. Be truly creative and find alternative mechanics to express your art!
It can be done; believe me, we’ve consistently documented no-foam mechanic strategies on this podcast and in our other Slow Flowers channels. For goodness sake’s, even the famed Chelsea Flower Show has declared future exhibitions to be foam-free.
If you’re interested in showing off your own Star Quality, I invite you to join the 2021 American Flowers Week botanical couture creative team. Our creators are Slow Flowers member florists and flower farmers who and produce wearable botanical couture photographed on live models for publication.
On Friday, January 15th, you’re invited to join me for a free webinar and Learn how YOU can participate in American Flowers Week 2021
Hear advice and tips from Slow Flowers member designers and growers! We will discuss how each created an iconic botanical couture look for American Flowers Week, including flower sourcing, model selection and photography. You can join the Webinar to learn whether this opportunity is right for you! The Webinar takes place 9am Pacific/Noon Eastern on Friday, January 15, 2021.
Okay, what an inspiring list of 10 insights! Thank you for reviewing this list with me today. I want to pause here to marvel at what has happened since I began writing down what I viewed on the horizon for the Slow Flowers movement and its followers and members.
The simple act of speaking, writing and sharing one’s perspective is a personal superpower, one you can also claim, because each of us has an utterly unique world view. While it seems trite to seek out COVID’s “silver linings,” you may find meaningful truths to interpret from the past year’s chaos. Use them as a foundation for your 2021 planning. Yes, you want to make resolutions and set goals. You can also set your Intention. And intention can be our rudder to guide us through choppy waters and uncertain times. That’s clearly what we need in this moment.
Thank you to our Sponsors
This podcast is brought to you by Slowflowers.com, the free, online directory to more than 800 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
And thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually, and providing competitive salaries and benefits to 240 team members based in Watsonville, California and Miami, Florida. Discover more at farmgirlflowers.com.
Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.
Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.
The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.
The Slow Flowers Podcast has been downloaded more than 675,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.
As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.
I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com
The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.
The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.
Music Credits:
Heliotrope; Vittoro; Open Flames; Shift of Currents; Surly Bonds; Gaenaby Blue Dot Sessions http://www.sessions.blue
From left: Lorene Edwards Forkner, Christin Geall, moderator Jennifer Jewell and Debra Prinzing at the Northwest Flower & Garden Festival
Jennifer Jewell—Creator and host of the public radio program (and podcast) Cultivating Place, is a past guest of this podcast.
Now, she is also an author and is on tour to promote her book, The Earth in Her Hands, which has the subtitle: 75 Extraordinary Women Working in the World of Plants.
This past week, Jennifer was in Seattle to speak at the Northwest Flower & Garden Festival and, among other appearances, she led a panel discussion that we recorded for today’s episode.
Hot off the Press: Jennifer Jewell’s new book, “The Earth in Her Hands”
In writing The Earth in Her Hands, Jennifer
learned how the women profiled creatively navigated the challenging ideal of
work-life balance. The main lesson? Balance is not a destination but an ongoing
and highly dynamic process.
NWFGF Panel, from left: Lorene Edwards Forkner, Christin Geall, Jennifer Jewell and Debra Prinzing
In the panel, of which I was a part, Jennifer focused our
conversation on many common challenges, coping mechanisms, and solutions that
follow women through their careers in the plant world.
Along with me, the panel included two other past guests of this podcast, so the voices and personalities may be familiar to you. You’ll also hear designer and author Christin Geall, of Cultivated (who I invited on the podcast just a few weeks ago), andLorene Edwards Forkner, author, artist, and Seattle Times garden columnist, and creator of the #seeingcolorinthegardenproject.
These women graciously agreed to this recording and I’ll
just jump right in and let you listen as if you were in the Northwest Flower
& Garden Festival audience last week.
Jennifer Jewell, creator and host of “Cultivating Place: Conversations on the Natural World and the Human Impulse to Garden”
Jennifer Jewellis host of the national award-winning, weekly public radio program and podcast, Cultivating Place: Conversations on Natural History & the Human Impulse to Garden, Jennifer Jewell is a gardener, garden writer, and gardening educator and advocate.
Particularly interested in the intersections between gardens, the native plant environments around them, and human culture, she is the daughter of garden and floral designing mother and a wildlife biologist father. Jennifer has been writing about gardening professionally since 1998, and her work has appeared in Gardens Illustrated, House & Garden, Natural Home, Old House Journal, Colorado Homes & Lifestyles, and Pacific Horticulture. She worked as Native Plant Garden Curator for Gateway Science Museum on the campus of California State University, Chico, and lives and gardens in Butte County, California.
Christin Geall of Cultivated by Christin, designing with a no-foam method
Christin Geall lives on Vancouver Island, along the western edge of Canada. She is a gardener, designer, writer and teacher who grows flowers and shares her designs through Cultivated by Christin, a creative studio launched in 2015.
Christin’s eclectic background includes pursuits that are equal parts physical and intellectual. She apprenticed on a Martha’s Vineyard herb farm, interned at the Royal Botanic Gardens, Kew, and homesteaded on a remote island in British Columbia. Academic studies in ethnobotany, environmental science and a creative writing MFA led to editorships, university-level teaching and a regular gardening column for local newspapers.
Today, Christin’s artistic focus centers around her urban flower farm-design studio in USDA Zone 8, the tiny hub of a multifaceted floral business.
Lorene owned a popular and beloved boutique specialty nursery in Seattle for more than a decade, called Fremont Gardens; she has served on the boards of a number of horticultural organizations, has edited a horticulture journal and is the designer of two gold medal display gardens at the Northwest Flower and Garden Festival.
Most recently, Lorene’s creative life can be found on Instagram, where @gardenercook she shares a series called “Seeing Color in the Garden.” She started this project on April 3, 2018 as part of #the100dayproject as #100DaysofSeeingColorintheGarden. She continued her series with #Another100 DaysofSeeingColorintheGarden.
Thank you so much for
joining today’s episode featuring Jennifer Jewell and two women, who along with
me are featured in The Earth in Her Hands,
Christin Geall and Lorene Edwards-Forkner.
As a special bonus, we’re giving away a copy of The Earth in Her Hands, courtesy of Timber Press, Jennifer’s publisher.
To enter, please leave a comment below about an Extraordinary Woman who influenced your personal relationship with plants. We’ll draw one recipient from among the posted comments on Sunday, March 8th and announce the winner in our March 11th episode. Please note: this giveaway is open to U.S. and Canadian entrants.
Clockwise from top, left: Susan Mcleary, Kellee Matsushita-Tseng, Molly Culver, Lorene Edwards Forkner, Debra Prinzing, Jennifer Jewell, Pilar Zuniga and Emily Saeger
If you liked the subject of this episode, you’re invited to dig deeper with two of the panelists because they are coming to the Slow Flowers Summit in the SF Bay Area at Filoli- the historic garden and home that is hosting us on June 28-29th. Jennifer Jewell will be our Slow Flowers Summit capstone speaker – and she will speak more expansively on women’s role in shaping our plant world and beyond, as well as sign copies of her new book. Lorene Edwards Forkner will also be one of our Slow Flowers Summit presenters and I’m so excited for you to experience seeing color in the garden through her eyes as you develop your own sensibility and observational skills, learning from color in the garden — from the landscape to the centerpiece.
It will be a special experience and I can’t wait for you to join us!
The Slow Flowers Podcast has been downloaded more than 583,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.
As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.
THANK YOU TO OUR SPONSORS
Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.
Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.
Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.
Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.
I am in love with my greenhouse, designed and built sustainably by Oregon-based NW Green Panels (c) Missy Palacol Photography
The content and
opinions expressed here are either mine alone or those of my guests alone,
independent of any podcast sponsor or other person, company or organization.
The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.
Oh my gosh, Slow Flowers Podcast listeners, you are in for a wonderful treat today because my guest is one of my lifelong friends and dearest sister in all sorts of horticultural, floral and artistic adventures in this world. It is my deepest privilege to introduce you to artist and designer, writer, editor and educator Lorene Edwards Forkner.
October 21, 2007. Lotusland. Lorene and Debra together in the garden.
Lorene owned a popular and beloved boutique specialty nursery in Seattle for more than a decade, called Fremont Gardens; she has served on the boards of a number of horticultural organizations, has edited a horticulture journal and is the designer of two gold medal display gardens at the Northwest Flower and Garden Festival.
A polychromatic series: Seeing Color in the Garden @gardenercook
Most recently, Lorene’s creative life can be found on Instagram, where @gardenercook she is in the 2nd year creating and sharing a series called “Seeing Color in the Garden.”
She started this project on April 3, 2018 as part of #the100dayproject as #100DaysofSeeingColorintheGarden. She continued her series through the subsequent months and this past April 2019, kicked off #Another100 DaysofSeeingColorintheGarden, which concludes today, July 10th.
So our timing is perfect to sit down with Lorene and learn more about this visually engaging, spiritually uplifting creative project. I’m so happy that you are joining my chat with this highly intuitive observer of color in nature, in plants, in flowers and even in the kind of organic objects you might pick up on a walk and drop in your pocket.
When she kicked off #100 days of seeing color in the garden,
Lorene wrote this:
“And so it begins. #the100dayproject is here and so am I—well, sort of. These days life is charged with loss and grief on many levels. But if I’m honest with myself (& desperately trying to keep on keeping on) I have to acknowledge that without great love and joy there would be nothing to lose, nothing to grieve. So however hard, this pain is a gift.
“#100daysofseeingcolorinthegarden will be my #dailypractice starting today. My hope is that this daily interval focused on seeing my beloved garden will provide refuge and a way forward. They say that time heals. I’m curious to watch that unfold. How cool would it be (WILL it be) to witness the process playing out in real time. A powerful anchor for future losses.
“So for 100 days I will be making time to see and interpret color in my garden. It’s basically permission to pause and play.
She continues, “. . . this idea had to be something simple, intuitive, and soothing. I like to say color is my native tongue, and I’d pretty much lost all other words.
“It’s now nearly 150 days later and while I’m not still counting, I am still painting. SeeingColorInTheGarden has become a daily practice, permission to step away from work, house, garden—even play. When I sit down at my table with my oh-so-humble watercolors, a brush, and blank sheets of watercolor paper the world goes calm.
“Occasionally I get asked “HOW.” I don’t know how else to describe it but seeing with all 5 senses… things go quiet, time stops, and everything is focused on the blossom, twig, rock, or the occasional snail. My paints are nothing special, but they’re familiar to me and I feel comfortable with the visual vocabulary I’ve developed with them. For all that this project has played out in public on Instagram, it still feels strange to write about something so intimate and deeply personal. Except that, along with my finding a measure of peace, I have also found a community of people who are also in pain, stressed, or simply in need of a little colorful refreshment. A chromal chord has been struck.
She concludes: “At the end of the day, the swatches and test strips are my secret sauce. A record of how I hunt and peck and forage for the right color. The paintings themselves without their subject are pretty flat and lifeless compared to the energy of painting + plant. But these little swatch strips please me to no end.”
Find and follow Lorene Edwards Forkner at these social places:
THANK YOU for joining me today as I indulged in an entirely inspiring conversation with a dear and personal friend. As Lorene Edwards Forkner and I discussed, she has agreed to come to the 4th Annual Slow Flowers Summit, which takes place June 29-30, 2020 in Santa Cruz, Calif. In fact, Lorene is the first featured presenter we’re announcing for 2020. I’ll have much more to share about her presentation at the Summit and about what you can expect to experience as the planning evolves.
For now, I urge you to find a set of watercolors and begin to emulate the daily or even weekly practice of looking at flowers, petals, pods, leaves, bark and other minute details from your own environment in a new way — to let the color palette of nature speak to all of your senses.
George Hart of Missoula, Montana-based Hart’s Garden & Nursery
Our theme for 2019 – Fifty States of Slow Flowers – continues today with George Hart of Hart’s Garden & Nursery in Missoula, Montana.
Dahlias at Hart’s Garden & Nursery
I met George and Marcia Hart in September 2017 when they hosted a lovely gathering for Slow Flowers members in Western Montana. What a fabulous experience getting to see where they live and farm, and to connect with an incredible community of growers and floral designers who are bringing local flowers to Missoula and beyond.
Harts Garden and Nursery grows
tulips, irises, peonies, delphinium, dahlias, chrysanthemums, liatrus,
rudbeckia, zinnias, hellebores, lilies and several kinds of decorative grasses.
The September 2017 Slow Flowers Meet-Up at Hart’s Garden & Nursery
The Harts’ mission is to offer attractive, locally-grown flowers and bouquets to residents and businesses of Missoula and Western Montana. They offer several locally-grown varieties of lily bulbs for sale at area farmers’ markets, as well as perennials well-suited to Western Montana. I’m so pleased that George agreed to jump on the line with me this week to talk about what’s happening in this community, as well as give you a preview of an event on September 27th when I’ll return to Hart’s Garden — and you’re invited.
Here are the details:
MONTANA FLORISTS ASSOCIATION Annual Convention Fri., Sept. 27, 7:15 p.m. Farm Tour & Dinner
HARTS GARDEN & NURSERY, Missoula, Montana
Debra Prinzing will join Slow Flowers members Harts Garden & Nursery as they host a local-flowers reception during the Montana Florists Association annual convention. The Slow Flowers members are invited to join us! As George Hart says: “$10 buys dinner and contacting me puts your name on the list. This is a chance for Montana flower farmers to learn and dine with fellow farmers and florists who care about local, Montana-grown blooms! For more information or to sign up, please contact George Hart atmghart@bresnan.net or call: 406-396-8245.
Thank you
for taking the time to pop in the ear buds and join the Slow Flowers Podcast.
Thank you to our entire community of flower farmers and floral designers who
together define the Slow
Flowers Movement. As our cause gains more supporters and more passionate
participants who believe in the importance of the American cut flower industry,
the momentum is contagious. I know you feel it, too. I value your support and invite
you to show your thanks and with a donation to support my ongoing advocacy,
education and outreach activities. You can find
the donate button in the column to the right.
THANK YOU TO OUR SPONSORS
Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.
Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org. The upcoming regional conference takes place this weekend — Sunday, July 14 & Monday, July 15 — in Maine and is called “In the Thick of It.” The gathering features flower farm tours, networking with other growers, and bonus tours of Johnny’s Selected Seeds and the Coastal Maine Botanical Gardens.
Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com and check out my past articles featuring the wisdom and voices of flower farmers.
Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Spring bulb season is almost here – my tulips are poking out of the ground already! Visit Longfield Gardens at longfield-gardens.com
The Slow Flowers Podcast has been downloaded more than 492,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.
The content and
opinions expressed here are either mine alone or those of my guests alone,
independent of any podcast sponsor or other person, company or organization.
The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.
I’m holding my breath, but I am hopeful that spring is truly here, aren’t you?
Before we get started, I want to share some very important news — especially for all the U.S. flower farmers listening. Every five years the USDA – that’s the US Department of Agriculture – conducts a Census, a complete count of farms and ranches, and the people who operate them, all across the country.
This year, 2017, is an Ag Census year. A lot has happened in flower farming since 2012 and I strongly believe that the Census metrics will reveal that.
For instance, we know from the 2007 and 2012 Census reports that U.S. farms representing flowers grew 16% as a crop category. To be specific, that’s a boost from 5,085 farms to 5,903 farms.
I am excited to see what the new 2017 Census reveals, but here’s where you come in. The folks at USDA work very hard to get the Census questionnaire to everyone in farming, but as you know, it’s easy for smaller or super busy farms to fall through the cracks. We cannot afford to have that happen, folks. The data reported will influence policy and funding for U.S. Agriculture and I believe that flower farms need to have a much larger piece of that pie, whether it’s through specialty crop block grants, value added producer grants or other programs that help support our industry.
Producers who are new to farming or who did not receive a Census of Agriculture in 2012 still have time to sign up to receive the 2017 form by visiting www.agcensus.usda.gov and clicking on the ‘Make Sure You Are Counted’ button through June. USDA defines a farm as any place from which at least $1,000 of agricultural products were produced and sold, or normally would have been sold, during the census year — and that means unless you’re a hobby grower like me, you should be counted!
As I mentioned, the sign-up period ends June 30, 2017 — and all you have to do is follow the link and just sign up. By the end of the year, you will receive your questionnaire, which you can leisurely complete in the middle of winter! The new Census will be published in 2019 and of course, I will be here to share the highlights, hopefully with a guest from USDA to interpret it for us. THANKS so much for checking this out.
Stunning tulips. This variety is called ‘Alladin’, a lily-flowered tulip grown by Alm Hill Gardens in Everson, WA
Crates filled with tulips on bulbs
This week, I’m sharing some audio that I recorded on a visit to Alm Hill Gardens. As I say in the title of this episode, Alm Hill is my favorite source for local tulips. I first met flower farmers Gretchen Hoyt and Ben Craft while working on The 50 Mile Bouquetand there is an interview with Gretchen in that book’s section called “Grower Wisdom,” with photographs by my collaborator David Perry.
If you have bought tulips at Seattle’s famed Pike Place Market, it’s probable that you purchased the vibrant, fresh and lovely sustainably-grown tulips from Alm Hill Gardens’ stalls. They are my go-to stop for when I need armloads of tulips for a workshop or demonstration. It just makes me so happy to support a local flower farm that brings its harvest direct to consumers. Established in 1974, Alm Hill Gardens is a small family farm specializing in quality. You can also find their flowers in Seattle at the University District Farmers Market, West Seattle Farmers Market and Ballard Farmers Market — all in Seattle.
‘Temple’, a lovely slender tulip.
Here’s a little of what I wrote in The 50 Mile Bouquet:
If you follow Gretchen Hoyt and her husband Ben Craft around for a season, you’ll gain a profound admiration for how their values, sustainable farming practices and sheer hard work produce something so ephemeral and delicate as a lilac, tulip, lily, anemone or peony.
The couple overcame many obstacles to reach this moment: When they planted their first field of raspberries in rural Everson, Washington, just 2 miles from the Washington-British Columbia border, Gretchen was a single parent of two young children who had escaped from the city. Ben was a veteran of the war in Vietnam who wanted to unplug from society.
“Ben’s parents were dairy farmers. I never grew anything until I was 26 years old,” Gretchen says. “We had Ben’s dad’s tractor, no running water and no power, so we started with very little at the beginning.” Their efforts grew into one of the first year-round, direct-selling farms in Western Washington. Today, the 47-acre property contains six 30-by-100 foot greenhouses, countless high tunnels (hoop houses that can raise temperatures by 10 degrees), and fields of edible crops and, of course, flowers.
Even the spent heads are stunning!
Alm Hill Gardens is known for its luscious cut tulips, which account for 80 percent of their floral production. At Seattle’s Pike Place Market the sign reads: “Alm Hill Gardens: A Small Sustainable Family Farm Since 1974” and the stall overflows with irresistible blooms in a vibrant spectrum of hues to the delight of locals and tourist alike.
The longer-than-usual production season — from mid-Thanksgiving to May — is possible, thanks to many growing techniques perfected by the farm. These include planting already-chilled bulbs so they bloom by Christmas. It means sheltering thousands of hybrid tulips in greenhouses that elevate air and soil temperatures and protect stems from Pacific Northwest rainfall. The volume of flowers required to satisfy a bulb-crazed market is mind-boggling, requiring an intensive planting system. Bulbs are planted in 12-inch-high crates and stacked for weeks like building blocks in a large walk-in cooler before being moved to the greenhouses for early spring harvesting. “We have tulip crates stacked floor to ceiling,” Gretchen laughs.
Alm Hill sends an employee with carloads of tulips to Seattle’s Pike Place Market every week and also sells at several neighborhood farmers’ markets including the Bellingham Saturday market, which is closer to home. Depending on the season, these brilliant gems on plump green stems can sell from $20 to $30 for a bunch of 30. You can find the classic ovoid-shaped tulip, like the orange-and-purple streaked ‘Princess Irene’, or more unusual varieties, such as the parrot and French tulips.
Gretchen told me: “I knew I wanted to be a farmer when I finally grew a garden,. This is what I was supposed to do.”
Gretchen Hoyt of Alm Hill Gardens (left) a veteran flower farmer. Lorene Edwards Forkner, editor of Pacific Horticulture magazine, right.
Joshua Craft led us through the high tunnels.
You will hear several voices on this episode, Gretchen Hoyt, her son-in-law and farming partner Joshua Craft, an experienced vegetable, grain and livestock farmer who is now deeply involved in Alm Hill Gardens, and of course, me. The fourth voice is my dear friend Lorene Edwards Forkner, editor of Pacific Horticulture, a fabulous quarterly journal that covers people and plants on the West Coast. Our day trip to Everson was so special.
Super healthy, fragrant hyacinths grown in crates.
Here’s how to find Alm Hill at their social places:
Lorene designed this on the spot to showcase irises, hyacinths and tulips, just-picked from Alm Hill Gardens.
The Slow Flowers Podcast has been downloaded more than 180,000 times by listeners like you. THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.
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Thank you to family of sponsors!
Thank you to our lead sponsor for 2017: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers. To learn more visit americangrownflowers.org.
Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com
Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com
Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.
Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.
I’m so excited to announce that Syndicate Sales has returned as a 2017 Slow Flowers sponsor! Syndicate Sales is an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.
And drumroll, please, let’s welcome Johnny’s Selected Seeds as our newest sponsor. I can’t tell you how jazzed I am to partner with this employee-owned company that brings the best flower, herb and vegetable seeds — and supplies to farms large and small. Check them out at johnnysseeds.com.
The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.
The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com.
An evergreen yew and topiary forms are frosted with just a little snow on a December afternoon at Old Goat Farm.
Snow came early to the outerlying parts of Seattle this week, dusting the evergreen topiary forms at Old Goat Farm in Orting, Washington. Owners Greg Graves and Gary Waller hosted a holiday tea to benefit Pacific Horticulture Society, and Lorene Edwards Forkner and I drove down to the farm for the festivities. Lorene, of course, is the editor of Pacific Horticulturemagazine, a wonderful quarterly journal for gardeners on the West coast (or anyone who loves reading about the hort world in Washington, Oregon and California).
Lorene asked me to donate a seasonal floral arrangement and a copy of The 50 Mile Bouquet to the event’s silent auction. How fun to step out of our car and look across Greg and Gary’s wonderful garden at the sparkling white-and-green scene. There was an old log stump and it seemed like the perfect “pedestal” for placing my bouquet for a last-minute portrait before the party.
The locally-grown lilies, snowberry, eucalyptus and dogwood branches create a special holiday arrangement. There are a few stems of melaleuca tucked in. I brought them home from San Diego last week!
Everything else here sparkled, too. Enjoy the glimpses captured by my lens. And if you want to read more, follow this link to a post from an Old Goat Farm holiday tea from 2010. Visiting at Christmas, seeing the century-old Victorian farmhouse, hearing the clucking chickens and (of course) eating delicious food . . . what a chance to while away an afternoon.
Gary, a talented floral designer and retail display wizard, decorated the barn door with a lovely wreath.
Yes, these are old goat sugar cookies. Very tasty! And eye-catching, too!
This is a picture-perfect farmhouse. Absolutely love it! Especially that wraparound porch!
Gary and Greg's famous compost fence. It even made the cover of Pacific Horticulture magazine's fall 2012 issue~
Decorative chicken (or are they roosters?) cookies!
A beautiful detail of my bouquet.
Here’s to a wonderful holiday season! And a New Year to come~
Sigh. What else can you say in response to these gorgeous, white bleeding hearts?
Well, this field trip was LAST Friday, but you’ll enjoy my photos all the same. If you don’t know about the July 22-25th Garden Bloggers Seattle Fling, then check it out here.
My pals Lorene, Marty and Mary Ann and I were persuaded to “host” this horticultural free-for-all that can be best decribed as a weekend of garden touring and networking for bloggers around the globe.
Lorene and I headed out last Friday to scout a couple amazing residential gardens that we want to include on the tour, as well as the Bellevue Botanical Garden. It’s truly still spring here in Seattle; I’ve been away for four years, living and gardening in Zone 10-+, but I don’t remember this persistent rain, wet, gray, chilliness as late as mid-May. So when you see the photos I took on May 6th, you might be surprised! They look very April-ish, don’t they?
Even still, it was exhilarating to have a glimpse of the soon-to-arrive “season” of blooming and unfurling. Please enjoy along with me:
What a sultry combo, spotted at Michelle and Christopher Epping's garden in Newcastle. This will be a stop on the Bloggers' Fling. Yummy Rodgersia + sooty-black Mondo grass.
I love this modern, see-through, cube-planter at BBG. I want one, preferably in this gorgeous weathered steel.
More steel, this time in an orb, suitably displayed in a bed of tumbled riverrock.
Stone totems paired with grasses create a lovely entrance at the Bellevue Botanical Garden.
The other day, while talking with my friend Lorene (one of the most creative people I have known since we were college classmates together), I described some of the cool design ideas I’ve spotted in the past few weeks. My own enthusiasm for all this visual stimulation made me realize my “list” could be a blog post here.
After seeing these ideas in Seattle, Los Angeles and New York, my own idea-bank has been rekindled. Witnessing the talent of others doesn’t ever make me envious. No, it makes me want to up my own game and push myself further to do something wonderfully better as a writer, a gardener, a designer.
The type of inspiration I’ve seen lately has been truly exquisite. Great design is great design, whether in the garden, the home, or the restaurant. When you see it, you know it!
There may be no other response than to gaze in awe and say – WOW. But if your muse can be stirred or awakened by these ideas, by all means, use them as a starting point for your own artistic expression. I hope you enjoy where all this beauty takes you!
A TEENAGER WINS
17-year-old garden designer Courtney Goetz won a Gold Medal at the Northwest Flower & Garden Show. Her mom, designer and writer Sue Goetz, is one of her influences.
At last month’s Northwest Flower & Garden Show, one of my most favorite annual events, I was invited by Julie Chai of Sunset Magazineto help “judge” the Sunset Outdoor Living Award.
We were smitten by a small but extremely innovative garden called “Paradise (to be) Regained . . . borrowing Thoreau,” which we honored with the Sunset award.
The critera recognizes a garden that exemplifies “fresh, useful and achievable ideas.” In this instance, the designer was 17-year-old Courtney Goetz.
Courtney, the daughter of garden designer and writer Sue Goetz, grew up in the garden-making business. In 2005, when she was 11, Courtney helped mom Sue design a display garden named “A Child of the Garden Grows . . . .” for this same show. Now, she has made a garden herself – and guess what? In addition to the Sunset Award, the show judges honored Courtney with a Gold Medal.
This half-circle garden floor treatment by Courtney Goetz shows how to pair salvaged metal grates with colorful groundcovers to create a "welcome mat" at the entry to a garden shelter.
As her Senior Thesis Project for Gig Harbor High School, Courtney wanted her design to be all about “recycling, re-purposing, and ‘re-characterizing’ used materials for use in the garden,” she says. “My goal and intent for this garden is to have green ideas for everyone to instill in their lives. I want the message to get out that not everyone can buy solar panels or hybrid cars, but anyone can and will make a difference by using a little bit less and utilizing what we already have.”
One of the many wonderful – and really clever — details of Courtney’s display garden was the checkerboard “floor” treatment, combining recycled metal grates with ground covers and rocks.
We loved this idea as a modern twist on a “welcome mat.” Courtney selected varieties of sedum and sempervivums in gold and dark green, as well as smooth rocks and the metal grates. It all adds up to a really gorgeous detail in the garden.
Look for exciting things to come from this young talent. We can’t wait to see more!
ROUGH AND SMOOTH TEXTURES
Openings between each paver makes room for a permeable detail of smoth stones.
Design detail
Another wonderful “floor” treatment appeared in a garden called “Wrinkle in Time,” designed by Karen Stefonick of Karen Stefonick Design. Her garden won the Best in Show Award, also called the “Founder’s Cup.”
Since I was able to tour it up close during the judging, I realized how truly creative Karen is when it comes to working with landscaping materials. She devised a patio using two simple ingredients: Concrete Pavers and Tumbled Stone.
Look closely at this pattern created by the slightly offset 1-by-2 foot concrete pavers. By staggering their placement and filling a 2-inch gap at either end of each paver with small rocks, Karen has accomplished two things.
First, she uses the texture of stone to contrast with the smooth concrete, which results in an attractive pattern. Second, this treatment turns a patio into a permeable surface for collecting rainwater into the ground rather than allowing it to stream down to the curb and disappear. Very cool!
BIRTHDAY BOUQUET
What a gorgeous grouping of flowers and vases!
During all the Flower Show activity, including giving three talks in two days, I almost forgot to celebrate my birthday. But thankfully, my friends and family didn’t forget.
Flower detail
One of the best surprises was the delivery of flowers from a local West Seattle shop called Fleurt Studio.
The gift-giver was my sister-in-law Sandra B. Henriquez. Her touching gesture of sending flowers was made more amazing because instead of resorting to the generic, 1-800 route, Sandi did her homework to find a local flower shop that offers unique, one-of-a-kind gift bouquets. She called (long-distance from Washington, DC) and spoke with Samantha, the owner, and discussed exactly what would be included in the delivery.
And here’s what arrived: A “floralscape,” an eclectic grouping of five differently-sized vases holding mostly purple and plum ingredients. I loved the whimsical inclusion of two canning jars, a bud vase, a vintage bottle and a miniature glass cup. Together, they created a floral display that no single bunch could equal. Magical, huh?
LOS ANGELES VIBE
Stunning!
After February’s Flower Show madness, March welcomed a trip to Los Angeles, my former home town. Living there for the past four years was an amazing adventure, especially when it comes to learning about design with new eyes. The city, and in fact all of Southern California, was for me a big design graduate school – with lessons in architecture, industrial design, sculpture and history.
While living in LA, I spent a lot of time scouting homes and gardens for the Los Angeles Times HOME section, as well as visiting retail sources for plants, furniture, gardening accents and more.
Rolling Greens Nursery in Hollywood is one of my favorite haunts. It was the site of our Garden Design magazine Hollywood Issue party last April – one of those exciting moments when I said to myself: I can’t believe I’m living here and doing this type of work I love!
Teabags, thousands of them!
When I returned to LA last week to work on a photo shoot for Better Homes & Gardens, I took our art director Scott Johnson to visit Rolling Greens. I wanted him to see several of the area’s cool nurseries. We stocked up on some plants for the next day’s shoot, and poked around buying ourselves tiny agaves to bring home to our colder climes (Seattle for me; Des Moines, Iowa, for Scott – yes, I know. It’s really futile, but we try).
But the wow-factor occurred when I walked into the large space where cookbooks and culinary/gourmet products are typically sold. There along the far wall hung a new installation that I can only describe as a Tea Bag Curtain. One of the staffers told me that the artful treatment had just been hung by Rolling Greens creative director Angela Hicks and her crew.
Hundreds (maybe thousands!) of hand-dyed tea bags, attached to long strings create a beautiful semitransparent cascade, suspended from rods attached at the ceiling. I can only imagine how much time and care was taken to create this rosy-melon masterpiece.
Organic and delicate, this “curtain” is so charming. I am eager to figure out how to replicate it somehow. Simple ingredients paired with masterful execution . . . it adds up to something truly remarkable. This Tea Bag Curtain isn’t “selling product,” but who cares? It goes miles at saying to Rolling Greens customers: we care about design and we’re a place where you can be inspired.
ON TO NEW YORK CITY
Anthropologie's lavish zipper gown - look close and see how it was made with straight pins!
Here's how the crushed paper skirt emerges from the tight, pastel-colored bodice....
Only days after spending 48 hours in Los Angeles, I flew to New York City. I’ve previously written about visiting the awesome High Line Park, but here’s another visual treat, shown purely for its beauty and innovation.
I turned the corner on my way to the Chelsea Market, a huge warehouse-turned-hipster food mall, and there on the corner was a gorgeous Anthropologie window display.
Some super-creative designer turned a dressmaker’s form, yards of zippers, straight pins and crushed butcher paper into a fanciful ball gown. The way the separated zippers form the bodice so the gold and silver metallic zipper teeth sparkle in the light . . . dazzling. But at the top of each zipper, the “end” has been spiraled into a little rosette.
Just take a look and feast your eyes on the charming way a few simple ingredients become Cinderella’s new gown!
Now, go out and do something uninhibited and artistic today. I dare you! I’m going to try it myself.
A textural display of two colors of tulips with curly willow and camellia buds on stems fill this vintage green urn.
The Northwest Flower & Garden Show, the country’s second-largest indoor flower show, was staged last week. It was a great show and I’m sure I’ll be posting future stories about some of the wonderful design ideas, plants and speakers that inspired me. But right now I want to show off some of my floral design projects with simple instructions. The arrangements are from my talk and demonstration last Thursday on the Smith & Hawken DIY Stage.
Here in Seattle the crocuses and snowdrops are only just now blooming. Daffodil foliage is just a few inches out of the soil. So my talk on “Floral Design with Spring Bulbs” was geared to the flower-lover who seeks out local blooms from growers in his or her own backyard.
One such grower is Alm Hill Gardens, owned by Gretchen and Ben Hoyt. You can find Alm Hill flowering bulbs and other cool crops like lilacs and peonies year-round at the Pike Place Market and at weekly outdoor farmer’s markets including Ballard, University District and West Seattle. I encourage you to always ask questions about where and how the flowers you buy were raised. There is nothing better than meeting the farmer who actually grew your bouquet.
Fun on the Smith & Hawken DIY Stage
For a few weeks prior to last week’s flower show I had fun playing with tulips, daffodils and narcissuses, and hyacinth flowers to come up with the techniques I wanted to teach.
The detail photos you see here are from those samples, so the tulips (sadly) are not Alm Hill’s, although they are still fresh and locally grown. During my demonstration I was too busy to stop and photograph each project, but perhaps someone who attended will surprise me with their pics, as my friend Lorene Edwards Forknerdid yesterday when she showed up with a CD of a few photos from the talk (THANK YOU!).
For each of these projects, my goal was to use an organic method of stabilize the blooms, rather than the conventional green foam blocks called “florist oasis.” That product, I have learned, is a carcinogen that contains formaldehyde (why would you want to touch or breath it?); and furthermore, it does not break down in landfills. I do understand why designers have used it for years. So far, there really isn’t an organic alternative to organizing and arranging flower stems to maintain the perfect form or angle. Yet increasingly, I am meeting and interviewing floral designers who consciously shun the green foam and use alternate materials to stabilize flower stems.
Here's a selection of my flower-stabilizing options, including lots of vintage glass and metal "frogs"
Here are a few options:
Pebbles, sand, gravel or marbles in the base of a vase
Pliable twigs wrapped around the inside of a vase to create a basket weave-like framework. One designer who David Perry and I interviewed uses shredded wood shavings called Excelsior inside her vases. This is the type of material used to ship wine bottles, and it’s biodegradable.
Good, old-fashioned flower frogs in ceramic, glass or metal. I’ve been picking these up for a few bucks at weekend flea-markets. One of my favorite is a half-dome cage. It is heavy so it sinks to the bottom of the vase; and it has 3/4-inch square openings, which is ideal for woody stems. These are the arranging tools of the past, seriously useful for the present!
Foliage. I often start an arrangement using soft, fluffy foliage as the “base” that peeks out over the top of the rim. For winter/early spring arrangements, Dusty Miller is a nifty option. It is lacy and soft – and it lasts for up to 2 weeks in water once cut. Once you fill the vase with the foliage, all the other flower stems can poke through the foliage and they will remain in place.
Balled up chicken wire is another time-honored trick for stabilizing especially larger arrangements. It also works well for wide-mouthed vases. Get a roll at the hardware store (my local hardware store told me the proper name for this stuff is “Poultry Cloth” – whatever). You will need use wire cutters to trim off the length you want. Use gloves to protect your hands from wire scratches and create an open “ball.” After inserting into the container, make sure that a portion of the wire emerges above the rim so your design looks fuller.
All these fresh spring details play so well together, especially the sprouting willow branches and the camellia buds.
Design One: Tulips (2 colors) with curly willow and camellia buds. I used a 4-1/2-inch diameter x 2-inch high dome-style metal flower frog in a vintage lime-green urn with handles.
Note that the curly willow is starting to sprout tiny green leaves. That’s what happens when willow stands in H20 for a few weeks inside a warm home.
As for the camellias, these are branches left over from a photo shoot last month. The dried leaves were crunchy and unattractive, but the buds were plump and interestingly shaped. So I grabbed my floral shears and clipped away the leaves. The chubby buds on the branches are a nice architectural accent.
I first inserted the willow and the camellia branches, forming an open “nest.”
Next, I inserted 10 red tulips, cutting their stems short so the flowers are close to the opening of my vase.
Finally, I added the yellow tulips, cutting the stems longer. You will note that none of the short or tall tulips are the same height. I like to stagger them so there is a less formal feeling to the design. As I inserted the tulips, I used the framework of the branches to also help support their flowerheads, especially the tall ones.
Flower stems, shrub twigs, pebbles and twine. Deceptively simple!
Design Two: Daffodils and red-twig dogwood branches. I used a 6-by-6-by-6 inch glass “cube” vase and filled the bottom 1/4 with medium-sized pebbles.
The inspiration for this design comes from a Winter 2008 edition of by Design, which is published by The Flower Arranging Study Group of the Garden Club of America. In the article, Cres Motzi demonstrated a way to layer a row of cut branches over the opening of a rectangular container and “strap” them on with twine to create a framework for inserting branches. Her design also used floral foam inside the container, but I find that completely unnecessary here.
Detail of the twigs as they are strapped onto the vase.
I cut 9-inch lengths of pinkish dogwood branches, lining them up in parallel rows across the opening of the vase. Available at craft stores like Michael’s, twine-wrapped wire is an ideal material to strap around the bottom of the glass vase and over the twig arrangement. It can be twisted taut and secure. There is a band of twine on either end of the twig arrangement.
This design is so simple and serene that it called for a singular flower. Fifteen just-picked daffodil stems look great here. I inserted them into openings between twigs and twine, staggering them in an informal arrangement. You can see how well these stems stay upright, aided by the pebbles in the base of the vase.
Shades of white, silver and pewter make for a pretty wintry floral palette.
Design Three: Hyacinths, Dusty Miller and pussy willow branches in a vintage oval vase. Here, the Dusty Miller foliage is the stabilizing element for the other stems. The vase is a 6-inch high vintage 1940s piece. The opening is an oval, approximately 7 inches long x 4 inches wide. I love this vase! It came from a visit to Old Goat Farm in Orting, Wash., owned by my friends Greg Graves and Gary Waller. Their nursery and shop is filled with surprises, including some vintage pieces like this.
Even here in the dead of winter, good old Dusty Miller (Senecio cineraria), a shrubby perennial from the Mediterranean region, is holding its own. Gray and kind of ubiquitous the rest of the year, Dusty comes in handy when one needs a soft foliage ingredient to contrast with darker greens. I robbed this batch (with permission) from my friend Nancy Finnerty’s Madison Park garden two weeks before I used it in the flower show demo. This stuff is pretty ironclad. Cut the stems as long as possible and start filling up the vase with them. The leaves are deeply cut and lobed; when used in a floral arrangement, they take on a lacy profile.
Insert 5 or 7 long-stemmed hyacinth flowers. Right now, Alm Hill Gardens is selling
Ready for a close up!
creamy white, dark pink and deep purple varieties – and the scent is truly intoxicating! Gretchen explains that she gets the longer-than-normal stems by starting the bulbs in the dark. Those poor babies are reaching for light during their growth phase, so that’s why their stems are much longer than the ones you or I would grow in the ground. Pretty gorgeous stuff. Again, notice that the stem lengths are staggered.
Finally, insert 7 or 9 pussy willow branches, also at varying heights. These are from a grower in Oregon and I like how they resemble floral exclamation points in this wintry white arrangement. This design is long-lasting. If the hyacinths decline (yet they still look great and this arrangement has been finished for 8 days!), you can always replace them, cuz the pussy willow and Dusty Miller will keep on keepin’ on for at least twice as long.
During my demonstration, I was so pleased that Gretchen Hoyt was in attendance with her assistant, as well as several other seasoned growers and designers – and they offered lots of suggestions and tips. One tip from Lorene’s bag of tricks os how to refresh H20 in a vase with so many complicated parts like the branched framework and the curly willow. Her technique is to first put the vase in the kitchen sink. Using the spray nozzle on the faucet, gently spray fresh water into the vase until the existing H20 starts spilling up and over the edge. If you continue for a minute or so, you will have completely replaced old, dirty water, with new, fresh water. Voila!
I'm working with locally-grown flowers and garden ingredients at the Northwest Flower & Garden Show.
If you are wondering about some of my other resources you see, here is a list:
Smith & Hawken copper watering can and other accessories are now available exclusively through Target stores.
The wonderful canvas work apron I’m wearing (right) was designed by my friend Janna Lufkin, who is a popular home organizing authority and stylist for Better Homes & Gardens and other outlets. Janna’s products are made locally in Seattle and available through her blog Be it Ever so Humble.
Tulips in February, grown locally in Northwest Washington by Alm Hill Gardens.
Alm Hill Gardens can also be contacted for tulip deliveries. You can order any number of stems (there is a one-dozen minimum) of your favorite tulip colors and have them shipped via overnight or 2nd-day air.
To order or for more information, contact Alm Hill at almhillgardens@gmail.com or call toll-free at 855-ALM-HILL (855-256-4455). I took lots of photographs at their Pike Place Market booth last week and thought I’d share some of the yummy shapes and colors of these fresh, local and sustainably grown blooms.
Finally, a special thank you to my partner-in-flowers, David Perry. The projects you see here will be featured in our forthcoming book, A Fresh Bouquet. And I can promise you that the photos he takes will be dazzling beyond belief.
We invite you to follow along with us on this journey at our blog, A Fresh Bouquet.
By borrowing this lovely cream urn from my friend Lorene, and by clipping ingredients from her garden and that of Jean Zaputil's, I created a dramatic winter bouquet.
Earlier this week, my collaborator David Perry and I were the “program” for Woodinville Garden Club’s first meeting of 2011. It was an auspicious beginning for what we anticipate to be a great year gathering stories both visually and with words for our book project, A Fresh Bouquet.
Frequently, the feedback to our “seasonal, local and sustainable” mantra has to do with the argument that one can only follow this practice in the peak growing seasons when annuals and perennials are in their glory (you know what we mean – roses, peonies, dahlias, even sunflowers….they don’t usually sing in January!)
That’s true, but living in the seasons means that of course you don’t want a vase filled with August bloomers in the dead of winter. That’s like eating a mealy hothouse tomato out of season. Yes, it’s red in color, but that’s about as much in common the January grocery store tomato has with the off-the-vine, warm, juicy, flavorful heirloom you grow in the garden and add to your late summer salads.
So after our illustrated lecture on “A Year in Flowers,” featuring some pretty incredible images that Dave has captured on our joint and his solo excursions, we set out to design and demonstrate some great ideas for winter bouquets. Suffice it to say, David created an uniquely “David” arrangement. Yes, it involved power tools and an unexpected combination of leaves and blooms. When he blogs about it, I’ll add the link here.
This detail shot shows how the oakleaf hydrangea adds wine to the bouquet, showcased against the hellebore foliage; a glimpse of the yellow-and-green acuba foliage is in the upper right corner.
For me, I wanted to fill a vase with winter beauty. Some of you may know that our family is in a bit of transition. We finally sold our house in Southern California, but we are still living in a rental house in Seattle, while house- and garden-hunting for a permanent residence.
I yearn for my previous Seattle garden where I could gather more than enough ingredients for any impromptu bouquet (does this come close to admitting that I’m an over-planter? YES! But I don’t own that garden anymore, sadly). I’m a bit limited with the offerings at our rental house and I don’t want to denude all the plants my landlords consider theirs!
So, on Tuesday, I went “flower shopping,” which means I visited the amazing gardens of two friends, clippers in hand. It was sunny out, and very cold. Some of the shrubs showed signs of frost damage. After all, It was January 4th! But I was not disappointed and my garden designer friend Jean Zaputil walked me around her backyard and entry garden, encouraging me to take a little of this and a little of that.
Her bounty included Fatsia, which has huge, palm-like foliage. Green and glossy, this is good stuff – perfect for adding drama to a vase. We clippped branches of green Boxwood, another hardworking shrub that is just as hardworking in an arrangement. Oh, and the Sarcococca, or sweet box – divine. If you have never grown this evergreen shrub, which has little pointed leaves and hard-to-see, super fragrant white winter flowers, think about planting it now. It’s hardy in the Pacific NW….not in the midwest, unfortunately, according to my friend Danielle.
I also left with a few stems from Jean’s Acuba shrub, which is another one of those plants you sometimes ignore in the summertime when everything else looks so swell. But even the famed Christopher Lloyd admired this plant – its bright yellow foliage is splashed with green flecks. And there’s nothing like something golden to offset all that greenery. It ended up as one of the magical ingredients that perked up my bouquet. I also talked Jean into letting me clip two branches from her about-to-bloom Helleborus argutifolia – with its leathery, serrated, olive-green foliage and the pale green flower in bud.
Here's how the honeysuckle vine looks, wrapping around the base of the urn.
After leaving Jean’s, I headed to Lorene Edwards Forkner, plantswoman, designer, blogger and fellow writer — another incredibly talented friend (I am blessed with many of them!). Lorene’s garden is very close to Puget Sound, which is often a bit milder than the rest of Seattle. That’s the only reason I can come up with to explain why her Oakleaf Hydrangea shrub was still hanging onto several deep burgundy leaves in pretty sets.
Like the golden Acuba, the wine-colored Hydrangea foliage added great contrast to the bouquet. Oh- and the ‘Jelena’ witch hazel – yes, this glorious, fragrant shrub is just beginning to flower in Lorene’s front yard, so she allowed me to clip a few branches. The blooms of the witch hazel are little puffs of burgundy-copper – and it doesn’t take many of them to perfume a room. I made this bouquet on Tuesday and four days later, the dining area where I set the urn was still heady with the scent.
You can look closely to see most of these ingredients in the photos here. One more thing I want to share about this abundant bouquet. Notice the draping vine? That’s a cascading and twining length of a rugged honeysuckle, also from Lorene’s property. I wanted it to spill elegantly from the mouth of the cream-colored urn, but it was a little too stiff to give me the look I envisioned. So I started wrapping it around the base of the urn and – well, that looked better. I employed a trick I learned from a Portland floral designer we recently interviewed, Jennie Greene. She uses tiny lengths of twine-wrapped wire to secure branches and stems in place. Easy t0 find at craft stores, I pulled out a roll of the wire, cut off a couple inches and secured the honeysuckle in place.
Now who says there’s nothing to put in a vase in January? This creation illustrates just one way to gather from the winter garden. Go see what you can create!
