Red Bull unveils festive campaign

By Staff Writer in Soft Drinks 1st December 2016

Red Bull has unveiled a new festive campaign, ’Twas the sprint before Christmas’, launching across multiple platforms including TV, cinema, digital and in-store.

The company said the campaign looks at the seemingly endless list of things to do in the run up to Christmas, with Red Bull pitched as the secret to getting everything done in time to enjoy the festivities.

Red Bull UK head of category marketing Gavin Lissimore said: “Christmas is one of the busiest and most stressful times of the year and there are a lot of things that need to be done in preparation.

“From Christmas shopping, to preparing the house for family visits and finishing up at work – many of these things often happen last minute.

“We are addressing those moments before Christmas when consumers feel overwhelmed with all the tasks ahead and positioning Red Bull to help them through the festive period.”

Source: Red Bull