Meantime has unveiled new branding that plays up its Greenwich heritage.
It has rolled out refreshed roundels across bar fonts, cans, bottles, glasses, and coasters to reflect “the industrial craft, dynamic energy and creative community the area is famous for”.
The new designs – which have rolled out across its core Prime Pale, Greenwich Lager, and Anytime IPA beers – were inspired by “iconic local landmarks including the Greenwich Time Ball, the Prime Meridian Line and The Royal Observatory”, it said.
They captured “the vibrant spirit of modern Greenwich” and played up the brand’s heritage. The brand was founded by Alastair Hook in a Greenwich flat in 1999.
Sam Rhodes, marketing director of Meantime owner Asahi UK, said the rebrand captured “the heritage of our roots in Greenwich whilst creating a visual that reflects the vibrancy of the craft beer movement today”.
“Meantime played a central role in pioneering this and we want to keep delighting consumers with our exceptional beers – all inspired by the spirit of Greenwich, the home of time.”
The brand will premiere a feature-length documentary in partnership with The Craft Beer Channel later this month.
Called The Time Is Now, the film will see Craft Beer Channel founders Jonny Garrett and Brad Evans research the history of IPA, using original recipes and authentic ingredients to create “a new style of British IPA”.
The resultant beer – Now IPA – will be listed at Meantime’s brewery shop and online store.
No comments yet