Picture the scene. A ruggedly handsome, impeccably dressed man is enjoying a snack with his superstar wife, Brigitte Bardot, in St Tropez's Gorilla bar in the late spring of 1967. A pale, odd-looking white-haired man with a large entourage notices him and marches straight over, complaining that the Cannes film festival, of all places, has refused to screen his film because of its nudity. The man agrees to see the film, Chelsea Girls, and everyone bundles into speedboats and heads for the Carlton Hotel on La Croisette.
That chance meeting between the millionaire playboy Gunter Sachs and artist Andy Warhol had a profound effect on both men. For Sachs, a serious collector, it led to a sea change in his art buying; for Warhol it marked a vital first foothold in Europe.
Sachs became an assiduous collector of pop art and in 1972 opened a gallery in Hamburg. The Warhol exhibition he staged there was one of the first in Europe, although as Sachs's son Rolf recalls: "Nothing sold. My father was highly embarrassed, and he bought most of the exhibition himself – which was of course the best investment he ever made."
Rolf Sachs spoke to the Guardian ahead of a dazzling auction of artworks and objects that belonged to his late father. The Sachs family is selling following Gunter's death last year when, at 78, he turned a shotgun on himself.
Over two days, Sotheby's will sell a collection estimated to be worth more than £20m that includes art spanning surrealism, new realism and pop art, as well as furniture and personal objects. They shine an often fascinating light on a man who liked, perhaps more than anything, to enjoy himself.
"He had a great creativity for life, combined with a joie de vivre and an ability to live it," says Rolf. "He was interested in the zeitgeist."
Categorising Gunter Sachs is tricky. Sotheby's describes him in the catalogue as a "playboy, businessman, gallerist, museum director, art collector, film-maker, celebrity, photographer, astrologer, director and sportsman".
Certainly he was the man of a thousand stories. He created the Dracula Club, an exclusive private members' club in St Moritz; he was vice-president of the Cresta Run, an epic skeleton bob run also in St Moritz; he encouraged Salvador Dalí to shoot a gun in his penthouse and, of course, he married one of the most famous women in the world. He proposed to Bardot by dropping hundreds of roses on her villa from a helicopter before diving into the Mediterranean and emerging from the sea.
Something beautiful
Was it really like that? "I wasn't there," says Rolf, smiling. "It gets embellished every time, but so what? It has something beautiful about it. Stories should have a poetic, dreaming effect." The couple married in Vegas, honeymooned in Tahiti and divorced as friends in 1969, both of them having had affairs.
Born in Germany in 1932, Gunter Sachs inherited fortunes from his mother's side of the family – she was daughter of Wilhelm von Opel of the car-making dynasty – and his father, who owned Fichtel Sachs, one of Germany's largest automobile suppliers.
He located to France in 1958 which in itself was a brave move, says Rolf. "It took a special character to go and live in Paris in 1958 – which was 13 years after the war – as a German. It probably was quite difficult."
At the time, Sachs did not have huge amounts of disposable cash so he would spend his afternoons playing cards – at which he was extremely good. "He wasn't that wealthy then. Father would play ecarté with friends in the afternoon and he would invest his profits in art. At the time nobody was really buying art, people were building up their businesses, everything had been shattered."
Sachs began buying works by the likes of Yves Klein, Jean Fautrier, César and Arman, who are far better known today than they were at the time. "He bought it for the love of the art."
Sachs collected with passion and skill; he was an aesthete, says Rolf, who is a professional artist and designer himself partly as a result of his upbringing. "I was very much aware of the art in the house and as an eight-year-old I knew every painter, I knew every painting. I had a very strong relationship with all the art we had."
Sachs is mentioned in Warhol's memoirs as one of the young Europeans who went to New York and had the whole Studio 54 experience. "At the time you didn't think much of it, but it was fun. You don't appreciate those moments enough because you don't realise."
Surrealist work
Sotheby's has described the sale as "among the most desirable single-owner collections ever to come to market", but it is only part of what was an extraordinary collection. Sachs collected surrealist work by the likes of Dalí, Yves Tanguy, René Magritte and Max Ernst. He owned important pieces from the new realism school including Klein, Jean Tinguely, Arman and Martial Raysse. And there were works that could be described as art informel, including pieces by his friend Fautrier whose studio in the early years of the war was a refuge for intellectuals and artists associated with the Resistance.
Sachs decorated his homes and hotel penthouse suites with the most fabulous art and furniture. He had Lichtensteins in his bathroom, a Warhol Campbell's Soup in his kitchen, a Mel Ramos Banana Split in the guest bedroom. He commissioned a table direct from the sculptor and designer Diego Giacometti and was a big fan of Allen Jones, a star of 1960s British pop art, and had a set of his furniture that used fetishistic female mannequins.
Jones once recalled staying in Sachs' St Moritz Palace Hotel penthouse. "It was the most ritzy place I had ever been in. One wall of the apartment seemed to be entirely glass, with a breathtaking view of the Alps. There were Lichtenstein panels around the bathroom, a flock of Lalanne sheep on the carpet and the set of my sculptures."
If he had stayed at another time he would have seen Warhol's 1974 portrait of Bardot taking pride of place in a kind of pop art concept apartment. One of the last Warhol's Sachs bought was in 1998 – Self-Portrait (Fright Wig) which Warhol produced in 1986, a year before his death – and it is being sold for between £2m-£3m.
Another talking point in his penthouse suite was a bulletproof glass panel which Sachs would cheerfully stand behind and ask guests – Dalí was one – to shoot.
Works in the sale include Les Feux de L'Enfer, a piece Klein made using an industrial blowtorch at a state-owned gas research facility near Paris; pieces by Max Ernst, Magritte and Dalí; and a thickly painted gold canvas by Lucio Fontana, Concetto Spaziale (1961), estimated up to £900,000.
"There was never a thought of it being an investment," says Rolf. "In fact, he stopped collecting in the 1970s because he was disillusioned with the art market – it became so aggressive. It had a strong business component."
Not that he entirely lost his love for it. "He always wanted to find the new, and even at 72, he started collecting graffiti art. We have tons of it," says Rolf. "It shows a curious mind, a young mind, looking for what is the next thing and what is the next trend."
Speaking of his father's death, Rolf says: "It came as a big shock to us all, but as a family we are not bitter towards him … I admire the courage."
It has been suggested that he feared the onset of Alzheimer's: "Perhaps in his mind it was speculation. Whenever something like this happens, obviously, there is chemistry involved. Chemical imbalances, which do things to your mind."
The decision to sell the works was taken as a family, and Rolf stresses they are keeping the items that hold the most importance for them. "People have said, 'Oh my god, you're selling the collection,' but the real core of his collection is staying in the family." He adds that they want to do a museum exhibition at the Villa Stuck in Munich in October.
Fond memories
Rolf Sachs has many fond memories of growing up. He remembers Bardot as his step-mum – "she was very kind to me, very sweet. I have only the fondest memories of her." He remembers one of Sachs' girlfriends, the Swiss biscuit heiress and champion water-skier Marina Doria going back and forward, back and forward in front of the house, pulled by Riva, a speedboat that is also in the sale.
He remembers the parties his dad would organise. "He made some of the most spectacular parties. Everyone would dress up, there was always wonderful music. Once he did a party where he played as if there was a hold up and everyone was surrounded [laughing] and people were getting frightened.
"A lot of fun people surrounded him, people who were spirited, who were good laughs."
Rolf Sachs has taken on some of the responsibilities his father had such as being vice-president of the Cresta Run and on the day the Guardian talked to Rolf he was beaming with pride at a purchase he had made at auction that day: a vampire killing set from around 1900 which he can't wait to show fellow members of the the Dracula Club. It is meant to be the most select club in St Moritz but Rolf says it is full of fun-loving. "Father created it and it is a very nice group of friends. Every member loves being part of bloodlessness."
Gunter Sachs was also interested in astrology, publishing a bestselling book on the subject and creating the grandly titled Institute for the Empirical and Mathematical Examination of the Possible Truth of Astrology in Relation to Human Behaviour.
Two months ago Rolf floated 3,500 candles on the lake in St Moritz in the shape of Scorpio in memory of his father.
There are clearly things going into the sale tinged with regret but Rolf says the family tried to create a rounded sale that was also fun, so there are pieces of art estimated in the hundreds of pounds up to one of Warhol's Brigitte Bardot canvases, estimated at £3m to £4m.
The auction will be held at Sotheby's on 22 and 23 May. Highlights go on show in London from 18-22 May and in New York from 5-9 May.