THE NATURE OF

BUSINESS

IS CHANGING

We equip leaders, brands, & organizations with the information they need to innovate, transform, & connect

a scientific approach to decision making that enables you to navigate dynamic markets & business environments

OUR APPROACH

Explore your world through the Ecosystem Lens. Learn about the elements, interactions, & dynamics that surround you & your consumer.

UNDERSTAND YOUR

ECOSYSTEM

STEP 1: LEARN

Uncover opportunity. Align your position, location, function, & interaction to create more value & better meet your needs.

OPTIMIZE YOUR

STRATEGY

STEP 2: ADAPT

SECURE YOUR

SUCCESS

STEP 3: ENGINEER

Use Keystone Strategies to elevate your position. Discover ways to disrupt the status quo, increase mutual benefit, & maintain balance.

Use Foundation Strategies to become essential. Discover ways to create structure, provide support, stabilize the conditions, & refine processes.

Surveys, database analysis, in-depth interviews, focus groups, secondary research, ethnography, etc.

RESEARCH METHODS

LET’S CONNECT

We’ll reach out to learn more.

OUR TEAM

  • Erin Sowell

    Founder & CEO

  • Marcus Cunha PHD

    Partner & Professor

  • Rose Tatarsky PHD

    Communications Consultant