“Watch” Out: Sidharth Malhotra announced as the Brand Ambassador for Movado, the luxury Swiss timepiece brand
- Published by Movado | Words by Shaili Shah
The Bollywood star will launch the brand’s new campaign that will fuel the appetite of Indian horologophiles!
After cheese and chocolates, Switzerland is known for its craftsmanship of luxury watchmaking. And Movado – the world’s renowned and premium watchmakers – is revitalizing this Swiss pride in India with its newly launched campaign that is inspired by the brand’s legacy and aspirational heritage. Striking the right notes and tapping into the country’s love for cinema, Movado has announced the Bollywood icon and blockbuster star – Sidharth Malhotra – as their brand ambassador.
Known for its innovation and pursuit of perfection, Movado is globally lauded for its timeless and modern watch design and time technology. The brand’s name, Movado, which means ‘always in motion’ truly sums up their philosophy and tonality. Pacing up with today’s dynamic times, the brand has always reflected the forward drive throughout history and aims to do the same in its latest campaign with Sidharth. “We are excited to announce our partnership with Sidharth Malhotra,” says Xavier Gauderlot, President International at Movado Group Inc. “He is the perfect balance of classic and contemporary which forms the very foundation of Movado. The campaign has been curated to showcase Movado’s exquisite heritage and to appeal to our consumers who are watch aficionados,” he adds.
Partnerships and mash-ups like these shed light on Movado’s timeless collaborations with unique personalities across the world including top-notch music curators, athletes and fashion influencers. Not only is their talent rooted in motion, but also seamlessly capture the core ethos of the brand. In this campaign with Sidharth, you can expect to see the actor donning Movado’s exquisite timepieces to curate an array of bold and contemporary looks. “It feels fantastic to be the Indian ambassador for the international brand Movado,” says Sidharth Malhotra. “The brand’s elegant simplicity and aesthetics resonate with my personality, making this partnership seamless and more memorable.”
Movado has carved a special place for itself in the realm of timepieces since its inception in 1881. With more than 200 international awards for its innovation and modern design-making, the brand has continued to grow and evolve with time.
Available now at all leading Watch Speciality Retailers!
Enjoyed reading this article? To receive more articles like this, sign up for the Vogue Newsletter
