LATINA SPORTS CULTURE LEADERS

It's time we get drafted

It's time we get drafted

We’re the heartbeat that pounds throughout stadiums, arenas, muddy fields, and playground courts with no nets. We’ve helped fuel the heroes of yesterday and are steadfast in telling the stories of our future ones. And now, we’re done watching from the stands.

We’re using our passion, talents, and fire to make room for ourselves. We’re our own heroes. Cheering each other on as we smash ignorance and glass ceilings. Lifting each other on our shoulders as we score home runs, reach new limits, and break records while we break generational curses.
 


It’s time to hear our own names.
It’s time we get
DRAFTED.

Join our community!

ProxYmás (Next And More)
A digital series that highlights Latinas who are making an impact and changing the future of sports. Whether you're a player, coach, sports professional, or die hard fanatica – we got next!

PARTNER WITH US

Built by us, for us, we're the undisputed leaders in Latina Sports Culture, igniting a community and generating insights that have never been touched before. We’re actively working with brands, leagues and teams to co-create a more inclusive sports industry for Latinas.

  • We’re creating a space for us to show up as the sports fans we already are, not the ones we’re supposed to be. We clank our pots and pans and blast Bad Bunny on Opening Day. This is a space for every sports fan, from the die-hards to the casuals. You don’t need to prove yourself to earn your spot on this roster.

  • We’re more than just a consulting partner, we’re the hub that connects you with the pulse of Latinx culture. Leveraging a strategy-led approach, we specialize in sports marketing and social impact solutions, amping up your brand’s reach and creating impact that resonates to the vibrant and passionate Latina sports fan.

  • We’re your biggest fan, cheering you on as you break barriers. We connect Latina athletes and brands to create a wide range of revenue making marketing opportunities that amplify your influence. Our team ensures to create dynamic, benefit-driven collaborations that elevate your professional journey beyond the field.

Founders Jennifer Yepez-blundell &
Karina Martinez

people in the industry have an idea of what Sports fans should look like, and it’s not Latinas