Bausch & Lomb Perfecting vision, enhancing life for 150 years A ...
Bausch & Lomb Perfecting vision, enhancing life for 150 years A ...
Bausch & Lomb Perfecting vision, enhancing life for 150 years A ...
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<strong>Bausch</strong> & <strong>Lomb</strong><br />
<strong>Perfecting</strong> <strong>vision</strong>, <strong>enhancing</strong> <strong>life</strong> <strong>for</strong> <strong>150</strong> <strong>years</strong><br />
A brief history of <strong>Bausch</strong> & <strong>Lomb</strong>’s first <strong>150</strong> <strong>years</strong><br />
Anniversaries provide an opportunity to reflect on the past – and we at <strong>Bausch</strong> &<br />
<strong>Lomb</strong> have much to be proud of in our history. Our founders – John Jacob<br />
<strong>Bausch</strong> and Henry <strong>Lomb</strong> – were committed to innovation and to building lasting<br />
relationships based on mutual respect and shared objectives. Above all, they<br />
were committed to helping people see, first by selling imported spectacles and<br />
magnifiers, then by inventing rubberized frames that made spectacles af<strong>for</strong>dable<br />
to those unable to meet the expense of basic <strong>vision</strong> correction. The company<br />
they began would take up their quest, inventing things like microscopes and<br />
telescopes to help better see things near and far, introducing the world’s first soft<br />
contact lens and ultimately offering the products used in today’s sophisticated<br />
ophthalmic surgeries. We’re now poised on the next frontier in eye health:<br />
preventing, treating, perhaps even curing sight-robbing eye diseases.<br />
Our success as a company was only possible through the ef<strong>for</strong>ts of our past and<br />
present employees and the support of our research partners and customers,<br />
particularly those in the eye care profession.<br />
This book is dedicated to all those men and women who have played a role over<br />
the last century and a half of <strong>Bausch</strong> & <strong>Lomb</strong>’s history and to those working at or<br />
collaborating with our company today. With the shared objective of discovering<br />
and bringing to the world innovative ways to help people see, we continue the<br />
quest of perfecting <strong>vision</strong> and <strong>enhancing</strong> <strong>life</strong>.<br />
Ronald L. Zarrella<br />
Chairman and Chief Executive Officer<br />
Vision, Courage, Hope<br />
J.J. <strong>Bausch</strong><br />
Jacob <strong>Bausch</strong> was born on July 25, 1830, in Gross Suessen, Germany. His<br />
father was a baker who struggled to provide <strong>for</strong> and raise his nine children after<br />
his wife died when Jacob was six. Jacob followed in the footsteps of his older<br />
brother, apprenticing as a woodturner and then as an optician. At eighteen, he<br />
left home <strong>for</strong> Berne, Switzerland, to work in a small optical store, where he<br />
scraped out a meager living, making eyeglasses <strong>for</strong> six cents a pair. After a year,<br />
he decided to try his luck in America. He sailed from Le Havre in May 1849 on a<br />
converted freighter; during the <strong>for</strong>ty-nine-day voyage, the passengers slept on<br />
rough wooden berths and cooked their own meals over open fires on the deck.
Upon landing in New York City, Jacob was advised to head west and he set out<br />
at once <strong>for</strong> Buffalo, not realizing that a cholera epidemic was raging. Finding no<br />
opticians in Buffalo, Jacob worked as a cook’s helper and then as a woodworker,<br />
but wages were paltry and work was scarce. After his clothes, shoes and watch<br />
were stolen as he slept, Jacob borrowed five dollars and traveled ninety miles<br />
east to Rochester, hoping <strong>for</strong> better opportunities. It was in Rochester that he<br />
changed his name to John Jacob <strong>Bausch</strong> – ever after to be known as J.J. – when<br />
he found that there was already a Jacob <strong>Bausch</strong> living in the city.<br />
After several months, J.J. found work as a woodturner, earning a dollar a day.<br />
Still, he dreamed of working in the optical trade, and after a year he ordered a<br />
batch of spectacles from his brother in Germany and tried selling them out of a<br />
shop window on Main Street, rented from a watchmaker. The dollar-a-week rent<br />
<strong>for</strong> the window proved more than his sales, so J.J. briefly resorted to peddling his<br />
wares door to door be<strong>for</strong>e returning again to woodworking.<br />
He might have stayed in this trade were it not <strong>for</strong> an accident with a buzz saw<br />
that cost him two fingers on his right hand. Married less than two months when<br />
this calamity occurred, the newlyweds had to rely on money borrowed from his<br />
employer and funds raised by their friends – funds collected by a fellow German<br />
immigrant and carpenter named Henry <strong>Lomb</strong>. After convalescing <strong>for</strong> four months,<br />
J.J. returned to work, but his fear of the saw made woodworking a nightmare.<br />
Despite his worries of a second failure, J.J. decided to try the optical trade again<br />
and once more wrote to his brother in Germany <strong>for</strong> supplies. While continuing to<br />
earn money woodworking, he advertised in German-language newspapers and<br />
sold spectacles from his home. After six months, he imported another set of<br />
supplies and opened a little shop in the Reynolds Arcade, leaving woodworking<br />
behind <strong>for</strong>ever. His persistence would be tested, <strong>for</strong> it would be eight <strong>years</strong><br />
be<strong>for</strong>e his optical business turned a profit.<br />
J.J. <strong>Bausch</strong> and his wife, Barbara, had six children, two of whom went on to play<br />
major roles in the development of the company he founded. All his <strong>life</strong>, <strong>Bausch</strong><br />
remained active in the business and could usually be found on the shop floor,<br />
working alongside his employees. It was a common sight <strong>for</strong> workers arriving at<br />
the factory door early in the morning to be greeted by name by the firm’s founder.<br />
He took great pride in his friendly relationship with the employees and was once<br />
vexed when one of them indulged in a rare show of deference; J.J. complained to<br />
one of his associates, “That yardman just took off his cap to me. I guess maybe<br />
he thought I was the <strong>for</strong>eman.”<br />
John Jacob <strong>Bausch</strong> died in 1926 at the age of ninety-six. At his funeral, his<br />
eulogist honored him as a “man of far-reaching <strong>vision</strong>, of undaunted courage, of<br />
unfailing hope” – justified praise <strong>for</strong> the man whose long, hard struggles in a new<br />
country gave birth to an industry.
Think of Others First<br />
Captain Henry C. <strong>Lomb</strong><br />
Henry C. <strong>Lomb</strong> was born November 24, 1828, in Burgham, Germany. When his<br />
father, a prominent lawyer, died in 1837, Henry was sent to live with an uncle and<br />
was soon apprenticed to a cabinetmaker. Like J.J. <strong>Bausch</strong>, Henry sailed <strong>for</strong> New<br />
York City in 1849 as famine and revolution broke out across Germany. He went<br />
to Rochester and worked as a carpenter until he joined J.J. <strong>Bausch</strong> in the optical<br />
business.<br />
The partnership that began the company was founded on Henry <strong>Lomb</strong>’s loan of<br />
sixty dollars to J.J. <strong>Bausch</strong>. For <strong>years</strong> Henry continued working as a carpenter,<br />
living with <strong>Bausch</strong> and his wife to save money and investing in the business.<br />
When Henry left Rochester in 1861 to fight in the Civil War, <strong>Bausch</strong>’s debts to<br />
him had grown to a thousand dollars. Henry had enlisted in the Thirteenth<br />
Regiment of the New York Volunteers, which saw action in more than twenty<br />
important battles including Bull Run, Fairfax Court House, Antietam and<br />
Fredericksburg. By the time Henry was mustered out in May 1863, he had risen<br />
through the ranks from sergeant to captain. Throughout the<br />
war, he sent part of his Army pay to J.J. <strong>Bausch</strong> in Rochester to keep the<br />
business afloat.<br />
After Henry returned to Rochester, J.J. <strong>Bausch</strong> made him a partner in the<br />
business and renamed it the <strong>Bausch</strong> & <strong>Lomb</strong> Optical Company. By 1866, the<br />
company’s rubber-framed spectacles had met with such success that the<br />
partners opened a sales office in New York City, and Henry moved there to run it<br />
until it closed in 1881. Upon his return to Rochester, Henry embarked on a series<br />
of philanthropic works that were to leave a lasting mark on both the company and<br />
the city. Always pre-occupied with the welfare of the employees, Henry started<br />
the factory lunchroom and pioneered the idea of a mutual benefit association to<br />
help those who were unable to work due to illness. He was active in the Grand<br />
Army of the Republic and he began a program, soon adopted all over the<br />
country, to interest public and parochial schoolchildren in planting flowers on the<br />
graves of soldiers on Memorial Day.<br />
In 1885, he founded the Mechanics Institute to train skilled workers and replace<br />
the cumbersome apprenticeship system. A strong believer in the value of<br />
education, he anonymously paid the tuition <strong>for</strong> scores of employees to attend the<br />
school. Henry’s personal donations kept the school operating during its early<br />
<strong>years</strong>; it survives today as the Rochester Institute of Technology. Henry also<br />
introduced kindergartens to the Rochester public school system, started (and<br />
helped to fund) a free dental clinic in the city and founded the Rochester Public<br />
Health Association. His last public appearance, eight days be<strong>for</strong>e his death, was<br />
at a Public Health Association meeting where he was reportedly asked <strong>for</strong> his<br />
advice. His reply, which illustrates his <strong>life</strong>long example of modesty, selflessness
and generosity, was, “You are all doing well; you need no advice; all I want to say<br />
to you is to be good … thinking of others first, yourself afterward.”<br />
Henry <strong>Lomb</strong> married Emilie Klein in 1865; their two children, Adolph and Henry,<br />
would both grow up to work <strong>for</strong> <strong>Bausch</strong> & <strong>Lomb</strong>. Henry <strong>Lomb</strong> died on June 13,<br />
1908, at the age of seventy-nine. His funeral, held at Rochester’s Convention<br />
Hall, was considered by some to be the biggest ever held in the city, attended by<br />
thousands of citizens. The factory was closed <strong>for</strong> the day and employees<br />
marched as a group to the funeral to pay their respects. Almost twenty-five <strong>years</strong><br />
later, a public monument was erected in Rochester to honor his memory. The<br />
black granite obelisk honors his war and peacetime accomplishments as founder,<br />
philanthropist and patriot. Later still, the U.S. government launched the S.S.<br />
Henry <strong>Lomb</strong>, a merchant ship named in his honor.<br />
Sixty dollars and a handshake<br />
In 1853, John Jacob <strong>Bausch</strong> opened a small shop in the Reynolds Arcade in<br />
Rochester, New York. Displayed in the window was an array of spectacles,<br />
telescopes, microscopes and opera glasses – all European imports sent by his<br />
brother in Germany. The American optical trade was in its infancy, and neither<br />
optical glass nor lenses were manufactured in the United States. The eyeglasses<br />
of the day, usually made of hand-ground lenses of uncertain quality set in<br />
expensive frames, were more fashion accessories than aids to <strong>vision</strong>. Likewise,<br />
microscopes were expensive curiosities; as late as 1870, it is estimated that<br />
there were only fifty microscopes in America.<br />
In his first shop, <strong>Bausch</strong> shared space with a cobbler who, during the chill of<br />
winter, would throw old shoes onto the fire <strong>for</strong> warmth. Eager to find more<br />
hospitable surroundings, <strong>Bausch</strong> arranged to share a better shop in the Arcade<br />
the following year with a fellow German immigrant who manufactured hair goods.<br />
They, too, struggled and <strong>Bausch</strong> mended broken windowpanes and took on<br />
other odd jobs to pay the rent.<br />
After three <strong>years</strong> in business, <strong>Bausch</strong>’s fledgling company was losing money and<br />
he was in debt to his brother in Germany. <strong>Bausch</strong> turned <strong>for</strong> help to his friend,<br />
Henry <strong>Lomb</strong>, who loaned him sixty dollars. The two men shook hands on the<br />
deal, and <strong>Bausch</strong> promised that if the business ever became profitable, he would<br />
make <strong>Lomb</strong> an equal partner.<br />
Despite the loan, the business floundered until the day that J.J. <strong>Bausch</strong> literally<br />
stumbled upon his future – a piece of vulcanized rubber. The plastic of its day,<br />
vulcanized rubber – or Vulcanite – was used in a variety of products ranging from<br />
jewelry and dentures to pens and combs. It was inexpensive, versatile and,<br />
<strong>Bausch</strong> believed, ideal <strong>for</strong> eyeglass frames. And so he began to experiment with<br />
ways to craft frames out of Vulcanite, first by carving the rubber into the
appropriate shape, and later by melting it on the family stove and hand-<strong>for</strong>ming it<br />
into frames. Finally, <strong>Bausch</strong> designed a hand punch press <strong>for</strong> stamping out<br />
frames from thin sheets of Vulcanite.<br />
In 1861, President Abraham Lincoln put out the call <strong>for</strong> volunteers to fight in the<br />
Civil War. Henry <strong>Lomb</strong> was among the first to enlist, placing the needs of his<br />
adopted country ahead of his own. When <strong>Lomb</strong> left to fight in the Union Army,<br />
the company was struggling to break even and <strong>Bausch</strong>’s debt to him had grown<br />
to one thousand dollars. But <strong>Bausch</strong>’s inventive new Vulcanite frames had just<br />
gone on the market and the company was poised <strong>for</strong> success. By the end of the<br />
war, the company had grown to thirty employees, was prospering and needed<br />
larger facilities. True to his promise, <strong>Bausch</strong> made <strong>Lomb</strong> an equal partner and<br />
they renamed the firm the <strong>Bausch</strong> & <strong>Lomb</strong> Optical Company. Deciding to focus<br />
on manufacturing, they quit retail, sold the Reynolds Arcade shop to one of J.J.<br />
<strong>Bausch</strong>’s brothers and moved to a small factory at Andrews and Water streets. In<br />
1866, <strong>Bausch</strong> & <strong>Lomb</strong> negotiated the exclusive rights to manufacture optical<br />
instruments of Vulcanite from its producer, the American Rubber Company. They<br />
dissolved the <strong>Bausch</strong> & <strong>Lomb</strong> Optical Company and established the Vulcanite<br />
Optical Company, with J.J. <strong>Bausch</strong> and Henry <strong>Lomb</strong> controlling only two fifths of<br />
the stock; the rest was owned by American Rubber. <strong>Lomb</strong> moved to New York<br />
City to supervise the new sales office; <strong>Bausch</strong> remained in Rochester to oversee<br />
the move into a new, larger factory at Water and River streets. In the following<br />
<strong>years</strong>, the company kept growing, fueled by the popularity of Vulcanite frames<br />
and other rubber-mounted optical instruments. The steady income allowed<br />
<strong>Bausch</strong> to experiment and innovate, and during the early 1870s, he designed<br />
and built water-powered lens grinding machines at the Water Street factory.<br />
Expanding again in 1874, the firm moved to a new three-story building at St. Paul<br />
and Vincent streets, a facility that would <strong>for</strong>m the core of the company’s<br />
Rochester headquarters <strong>for</strong> more than a century. During the factory’s<br />
construction, J.J. <strong>Bausch</strong>’s eldest son, Edward, questioned the wisdom of<br />
installing a slate roof. He suggested tin, arguing that they would probably have to<br />
add stories onto the building and discard the expensive slate. J.J. <strong>Bausch</strong>,<br />
believing that large-scale expansion was surely far in the future, replied that the<br />
slate roof would no doubt outlast him. Just fifteen <strong>years</strong> later, the slate roof was<br />
removed to make way <strong>for</strong> additional stories.<br />
By 1875, when the American Rubber Company’s patents expired, the business<br />
had become so profitable that J.J. <strong>Bausch</strong> and Henry <strong>Lomb</strong> had to pay almost<br />
eight times the original value of the stock to purchase it all back from American<br />
Rubber. Regaining full ownership of the company, the partners returned the firm<br />
to its <strong>for</strong>mer name: <strong>Bausch</strong> & <strong>Lomb</strong> Optical Company.<br />
Now, the second generation began to make its mark on the company, with<br />
Edward <strong>Bausch</strong> leading the expansion of <strong>Bausch</strong> & <strong>Lomb</strong>’s line of optical<br />
instruments. Born in 1854, just as his father’s store was getting started, Edward
grew up with the business; as a child he was responsible <strong>for</strong> rushing batches of<br />
melted rubber from his mother’s kitchen stove to his father’s shed behind the<br />
house. A studious and enterprising youth, Edward designed and built his first<br />
simple microscope at age fourteen. He later won a scholarship to Cornell<br />
University where he studied engineering. Upon graduation in 1874, he returned<br />
home to help plan the layout of the St. Paul Street factory.<br />
At Edward’s urging, <strong>Bausch</strong> & <strong>Lomb</strong> began developing a line of microscopes,<br />
hiring Ernst Gundlach, an expert in microscope lenses, to head the project. The<br />
first microscope catalog, a small leaflet issued in 1875, listed five models ranging<br />
in price from twenty to one hundred <strong>for</strong>ty dollars. The following year, <strong>Bausch</strong> &<br />
<strong>Lomb</strong> exhibited its microscopes at the Philadelphia Centennial Exposition, the<br />
second world’s fair held in the United States. The exposition ran <strong>for</strong> six months,<br />
during which more than ten million visitors came to see the more than 30,000<br />
exhibits in specially constructed buildings in Philadelphia’s Fairmount Park.<br />
<strong>Bausch</strong> & <strong>Lomb</strong>’s microscopes won several awards. Soon after this initial<br />
success, Gundlach left <strong>Bausch</strong> & <strong>Lomb</strong>, preferring research to manufacturing. By<br />
that time, Edward had learned enough to take over the nascent instrument<br />
di<strong>vision</strong> himself. <strong>Bausch</strong> & <strong>Lomb</strong>’s use of standardized, high-quality machined<br />
parts made the company’s microscopes af<strong>for</strong>dable <strong>for</strong> high school and university<br />
students, as well as <strong>for</strong> doctors and research scientists.<br />
In the 1880s, <strong>Bausch</strong> & <strong>Lomb</strong> expanded its product line by adding the<br />
manufacture of photographic lenses to its repertoire, again making innovations<br />
that changed an industry. Photographic lenses had to be accompanied by a<br />
diaphragm that controlled the size of the aperture, or opening, and a shutter that<br />
controlled the length of the exposure. The most common diaphragm was a large,<br />
flat disc with three or four circles of various sizes cut out of it. In 1887, Edward<br />
<strong>Bausch</strong> patented the “between-the-lenses” iris diaphragm and shutter. Although<br />
iris-style diaphragms – in which a set of overlapping leaves were used to create a<br />
circular opening – were not new, Edward’s invention allowed the photographer to<br />
adjust the size of the aperture and to open and close it according to the desired<br />
exposure times. The iris diaphragm and shutter helped give the “snap” to the<br />
increasingly popular snapshot camera. George Eastman’s first Kodak camera<br />
featured a <strong>Bausch</strong> & <strong>Lomb</strong> lens, and until 1912, the Rochester-based Eastman<br />
Kodak Company would rely heavily on <strong>Bausch</strong> & <strong>Lomb</strong>-made camera lenses and<br />
shutters.<br />
During the 1880s, Edward <strong>Bausch</strong> traveled to Europe where he visited the Zeiss<br />
Optical Company in Jena, Germany, and made business contacts that led to an<br />
agreement <strong>for</strong> <strong>Bausch</strong> & <strong>Lomb</strong> to manufacture and sell Zeiss’s patented<br />
photographic lenses in America. These lenses were first listed in the <strong>Bausch</strong> &<br />
<strong>Lomb</strong> catalog in 1892. Zeiss’s new Anastigmat lens was a breakthrough in lens<br />
design, eliminating the blurry edges found in photographs taken with the previous<br />
“universal” lenses. While Zeiss equipped these lenses with the older insertable<br />
diaphragms, <strong>Bausch</strong> & <strong>Lomb</strong> offered customers the option of substituting its new
diaphragm shutters <strong>for</strong> an extra fifteen dollars. A flurry of photographic products<br />
followed, and so did expansion into new areas. By 1893, <strong>Bausch</strong> & <strong>Lomb</strong> was<br />
manufacturing telescopes and binoculars. With the introduction of the Zeiss<br />
Stereo-Prism binoculars in 1898, <strong>Bausch</strong> & <strong>Lomb</strong> established its dominance in<br />
this product line.<br />
As the popularity of photography grew, so did the desire to project photographic<br />
images onto a large screen. <strong>Bausch</strong> & <strong>Lomb</strong> entered the still projection field in<br />
1902 with the introduction of the Balopticon slide projector. Balopticon projectors<br />
and the glass slides they projected were commonly used in schools, universities,<br />
civic groups and households.<br />
At the close of the nineteenth century, as <strong>Bausch</strong> & <strong>Lomb</strong> prepared to celebrate<br />
its fiftieth anniversary, its founders could take pride in the company’s record of<br />
innovation and advancement, of adversity met and overcome. From a tiny shop<br />
in the Reynolds Arcade, the company had grown to occupy a plant with well over<br />
one hundred thousand square feet of floor space. There were offices in Chicago<br />
and New York, agents in Paris and Philadelphia, and more than a thousand<br />
employees. From eyeglass lenses and frames, the list of products manufactured<br />
by the company had grown to include microscopes, binoculars, projectors and<br />
camera lenses and shutters. J.J. <strong>Bausch</strong> and Henry <strong>Lomb</strong> had built more than a<br />
company; they had laid the cornerstone of the American optical industry. The<br />
partnership of John Jacob <strong>Bausch</strong> and Henry <strong>Lomb</strong>, founded on sixty dollars and<br />
a handshake, had succeeded beyond all expectations, and both recognized that<br />
a large measure of that success was due to the hard work and dedication of their<br />
employees. In 1905, J.J. <strong>Bausch</strong> wrote: “The various difficulties that have<br />
crossed our way were removed because every one of us did his level best.”<br />
Captions<br />
Page 9: The windows of J.J. <strong>Bausch</strong>’s little shop in the Reynolds Arcade were<br />
stocked with displays of microscopes, spectacles and other optical instruments<br />
imported from Europe.<br />
Page 10: Edward <strong>Bausch</strong>, shown here holding one of the first microscopes he<br />
designed.<br />
Page 11: A group of employees, photographed in front of the old factory at the<br />
corner of Water and River streets. J.J. <strong>Bausch</strong> is seated in the front row, eighth<br />
from the left.<br />
Page 13 1861 J.J. <strong>Bausch</strong>’s revolutionary Vulcanite eyeglass frames became<br />
the first great success <strong>for</strong> the young company.<br />
Page 14: 1874 The new St. Paul Street factory housed the expanded<br />
manufacturing operations of the Vulcanite Optical Company. In the employee<br />
photograph at right, taken around the turn of the century, founders Henry <strong>Lomb</strong>
and J.J. <strong>Bausch</strong> stand in the second row, left. The metal-framed spectacles<br />
shown above feature a nosepiece of the type patented by J.J. <strong>Bausch</strong>.<br />
Page 16: 1875 <strong>Bausch</strong> & <strong>Lomb</strong> began manufacturing microscopes under the<br />
direction of Edward <strong>Bausch</strong>. A replica of the first microscope he designed is at<br />
right. Above and opposite are other early <strong>Bausch</strong> & <strong>Lomb</strong> microscopes.<br />
Page 18: 1891 <strong>Bausch</strong> & <strong>Lomb</strong> established a Mutual Benefit Association to<br />
provide insurance <strong>for</strong> its workers. Pictured are employees in the packaging<br />
department (above) and others grinding glass <strong>for</strong> lenses (opposite).<br />
Page 20: 1887 Rochester-based Eastman Kodak Company relied heavily on<br />
<strong>Bausch</strong> & <strong>Lomb</strong> to supply lenses and shutters <strong>for</strong> cameras, like the one pictured<br />
here.<br />
1887 Edward <strong>Bausch</strong>’s between-the-lenses iris diaphragm and<br />
shutter (right; detail opposite) were constructed of overlapping leaves that could<br />
be adjusted to control the amount of light admitted through the lens.<br />
Page 22: 1902 <strong>Bausch</strong> & <strong>Lomb</strong> entered the projection field with the introduction<br />
of Balopticon slide projectors (above and right).<br />
Page 23: 1902 Balopticon projectors could be used to show both transparent<br />
and opaque images. Slide shows became frequent adjuncts to lectures,<br />
presentations and even dramatic entertainments. The glass slide shown here<br />
features <strong>Bausch</strong> & <strong>Lomb</strong> factory workers on lunch break.<br />
Turbulent times, extraordinary accomplishments<br />
The year was 1905. Intent on proving that the United States was ready to take its<br />
place as a world power, President Theodore Roosevelt was building the “Great<br />
White Fleet” – sixteen new battleships that would make up the first naval fleet<br />
ever to circumnavigate the globe. The U.S. Navy’s gunsights had been produced<br />
since 1896 by the Saegmuller Company, a small instrument maker based in<br />
Washington, D.C. that bought its lenses from <strong>Bausch</strong> & <strong>Lomb</strong>. Now that the<br />
press of work had made alliance with a larger, more capable company desirable<br />
<strong>for</strong> Saegmuller, <strong>Bausch</strong> & <strong>Lomb</strong> purchased the Saegmuller Company and moved<br />
its entire operation to Rochester, thereby entering the field of optical<br />
measurement. A sign of the importance to the company of these new quantitative<br />
instruments – surveying equipment, range finders and gunsights – was that <strong>for</strong> a<br />
short time the company was renamed <strong>Bausch</strong> & <strong>Lomb</strong>-Saegmuller.<br />
The year 1905 also marked the birth of <strong>Bausch</strong> & <strong>Lomb</strong>’s Scientific Bureau,<br />
under the direction of German-trained optician A.H. Kellner. Prior to the<br />
establishment of the bureau, <strong>Bausch</strong> & <strong>Lomb</strong>’s research in optical design and in
manufacturing methods had been per<strong>for</strong>med in<strong>for</strong>mally by members of the<br />
family, but now the growing company required a separate staff to conduct this<br />
work. Operating <strong>for</strong> many <strong>years</strong> with only three or four staff members, the<br />
Scientific Bureau per<strong>for</strong>med the research that made possible the development of<br />
new products and the improvement of old ones.<br />
Be<strong>for</strong>e the decade was out, another relationship was <strong>for</strong>med that would shape<br />
<strong>Bausch</strong> & <strong>Lomb</strong>’s future. By the early 1900s, the Zeiss Company had perfected<br />
its own precision range finders and gunsights in Germany and was eager to<br />
manufacture them in the United States. Zeiss sought to partner with an existing<br />
American firm and turned naturally to <strong>Bausch</strong> & <strong>Lomb</strong>. On December 31, 1907,<br />
Zeiss entered into an agreement with <strong>Bausch</strong> & <strong>Lomb</strong> that was known in<strong>for</strong>mally<br />
as the “Triple Alliance” because it brought together the expertise of three great<br />
optical concerns – <strong>Bausch</strong> & <strong>Lomb</strong>, Saegmuller and Zeiss. With the advent of<br />
this new relationship, <strong>Bausch</strong> & <strong>Lomb</strong> resumed the use of the name <strong>Bausch</strong> &<br />
<strong>Lomb</strong> Optical Company, and Zeiss purchased a one-fifth interest in the company<br />
and granted <strong>Bausch</strong> & <strong>Lomb</strong> free use of Zeiss patents <strong>for</strong> the American market.<br />
Zeiss, meanwhile, continued to manufacture its products in Germany <strong>for</strong> sale in<br />
the rest of the world. The Triple Alliance lasted until just after the outbreak of<br />
World War I, when <strong>Bausch</strong> & <strong>Lomb</strong> bought back Zeiss’s interest. In the<br />
meantime, <strong>Bausch</strong> & <strong>Lomb</strong> had learned much from Zeiss about the development<br />
and improvement of optical measuring equipment.<br />
Meanwhile, Edward <strong>Bausch</strong>’s younger brother, William, was undertaking another<br />
ambitious and important research and development ef<strong>for</strong>t. Until World War I, the<br />
secrets of manufacturing optical glass were closely held. Only three firms in<br />
England, France and Germany could produce optical glass of reliable quality,<br />
and American manufacturers – <strong>Bausch</strong> & <strong>Lomb</strong> included – were entirely<br />
dependent on them. William <strong>Bausch</strong> set out to break the European stranglehold<br />
on optical glass production. In 1902, he developed a method <strong>for</strong> using curved<br />
iron molds to press heated blocks of glass into the approximate shape of finished<br />
lenses. This resulted in a tremendous saving of glass and drastically reduced the<br />
time needed <strong>for</strong> grinding. Still, there was the problem of the glass itself; by 1912,<br />
the company was importing several tons of glass each month. As political<br />
tensions escalated in Europe, the prospect of losing this supply loomed large.<br />
William redoubled his ef<strong>for</strong>ts, building several additional furnaces, locating<br />
materials <strong>for</strong> the clay pots in which optical glass could be melted and identifying<br />
the chemical components and their proper proportions <strong>for</strong> the nine different types<br />
of glass used in the company’s military products.<br />
By June 1915, William had succeeded in producing small quantities of two<br />
different types of optical glass; by early 1917, he had produced enough highquality<br />
glass to manufacture several hundred anastigmatic camera lenses. The<br />
camera manufacturer who tested them pronounced them superior to lenses<br />
made from imported glass.
In March 1917, a month be<strong>for</strong>e the United States entered World War I, the U.S.<br />
government identified optical glass as a critical material and found that <strong>Bausch</strong> &<br />
<strong>Lomb</strong> was the only American company capable of producing sufficiently highquality<br />
glass in significant quantities. The government established a glass<br />
research laboratory at <strong>Bausch</strong> & <strong>Lomb</strong> under the direction of Dr. F. E. Wright of<br />
the U.S. Geophysical Laboratory. At the time, the company was producing about<br />
two thousand pounds of glass per month – the Munitions Board estimated the<br />
need at two thousand pounds per day.<br />
Rapid expansion followed, and by the end of 1917, <strong>Bausch</strong> & <strong>Lomb</strong> was<br />
producing <strong>for</strong>ty thousand pounds of optical glass per month. By the end of the<br />
war, the company had made three quarters of the estimated six hundred<br />
thousand pounds the military had required; the rest was produced by other<br />
facilities using <strong>Bausch</strong> & <strong>Lomb</strong>’s methods and specifications. At the end of the<br />
war, as imported glass once again became available, these other facilities<br />
ceased production, but <strong>Bausch</strong> & <strong>Lomb</strong> decided that reliance on imported glass<br />
would be detrimental in the long run and continued production. By then, the<br />
optical glass plant employed more than five hundred people and consumed<br />
enough gas each month to supply the needs of a city of sixty thousand.<br />
During the war, <strong>Bausch</strong> & <strong>Lomb</strong> had also stepped up production of binoculars,<br />
telescopes, range finders and searchlights, employing more than six thousand<br />
people in the process. At the war’s end, it returned to peacetime proportions and<br />
began expanding its operations into ophthalmic instruments. Although spectacles<br />
had been around <strong>for</strong> centuries, the science of measuring the defects of a<br />
patient’s eyes and crafting a set of lenses specifically designed to correct those<br />
defects remained in its infancy. In 1902, <strong>Bausch</strong> & <strong>Lomb</strong>’s offerings were limited<br />
to two rudimentary ophthalmic instruments. But with increased research and<br />
development, by 1917, the company advertised its first set of trial frames and test<br />
lenses and the following year introduced the binocular corneal microscope and<br />
the Ives visual acuity meter. <strong>Bausch</strong> & <strong>Lomb</strong> offered several more instruments in<br />
the early 1920s, accompanied by a wide variety of charts and other smaller<br />
testing apparatus.<br />
In 1921, at the behest of the U.S. Navy, the company entered into a new<br />
contractual relationship with the Zeiss Company. During World War I, Zeiss had<br />
developed an improved range finder that gave the Germans superiority in fire<br />
control. The Allies had captured some specimens but could not figure out how to<br />
manufacture them. The Treaty of Versailles gave the Allies control over the<br />
manufacture of all military products in Germany, and the Allies subsequently<br />
prohibited Zeiss from producing range finders. Under the 1921 contract, Zeiss<br />
agreed to share all in<strong>for</strong>mation on the manufacture of its fire-control equipment<br />
with <strong>Bausch</strong> & <strong>Lomb</strong> in exchange <strong>for</strong> production royalties. <strong>Bausch</strong> & <strong>Lomb</strong>, in<br />
turn, established a special military department staffed by engineers from both<br />
companies and overseen by a resident Navy inspector. This relationship lasted<br />
until 1938, when <strong>Bausch</strong> & <strong>Lomb</strong> declared Zeiss in violation of the contract.
In 1926, John Jacob <strong>Bausch</strong> died. Edward, who had been largely directing the<br />
company’s operations since becoming vice president in 1899, succeeded his<br />
father as president and served in that capacity until 1935, when he became the<br />
first chairman of the board of directors. During the late 1920s and the 1930s,<br />
<strong>Bausch</strong> & <strong>Lomb</strong> continued to develop new products <strong>for</strong> the military and across all<br />
other product lines. Orthogon and Panoptik eyeglass lenses and frames,<br />
improved binoculars, telescopes, spotting scopes and ophthalmic and scientific<br />
instruments all were introduced during these <strong>years</strong>, despite the added challenge<br />
of the Great Depression.<br />
Like other socially conscious employers nationwide, <strong>Bausch</strong> & <strong>Lomb</strong> struggled to<br />
maintain the highest possible employment levels during the Depression.<br />
Temporary measures, including reduced salaries and shorter work weeks and<br />
days, were implemented to keep the company (and its workers) afloat. In 1933,<br />
as the Depression bottomed out, <strong>Bausch</strong> & <strong>Lomb</strong> joined with other major<br />
employers in Rochester to establish an unemployment insurance fund <strong>for</strong> local<br />
working people.<br />
By 1937, military contracts began to come in and signs of an economic<br />
turnaround <strong>for</strong> the company were evident. <strong>Bausch</strong> & <strong>Lomb</strong> took the opportunity<br />
to provide employees with group <strong>life</strong> and health insurance as well as vacations<br />
with pay. The future again looked bright. It was an auspicious time, there<strong>for</strong>e,<br />
<strong>for</strong> the introduction of Ray-Ban sunglasses, developed in 1926 <strong>for</strong> military<br />
aviators and first sold to the public in 1937. The upward trend was confirmed the<br />
next year when <strong>Bausch</strong> & <strong>Lomb</strong> became a public company.<br />
By this time, Europe was again marching toward war and <strong>Bausch</strong> & <strong>Lomb</strong> was<br />
again expanding facilities and production to help the defense ef<strong>for</strong>t. By 1941, the<br />
company occupied more than a million square feet of floor space in Rochester. In<br />
July of that year, <strong>Bausch</strong> & <strong>Lomb</strong> was among the first companies to win the<br />
Army-Navy E Award, conferred by the U.S. Navy to honor excellence in defense<br />
production. The Army-Navy E Flag, which flew over <strong>Bausch</strong> & <strong>Lomb</strong>’s Rochester<br />
plant throughout World War II, was a coveted honor, and the Navy would mark<br />
further outstanding achievements by awarding additional stars <strong>for</strong> the flag.<br />
Between the attack on Pearl Harbor in December 1941 and October 1944, when<br />
the Navy awarded a fifth star <strong>for</strong> <strong>Bausch</strong> & <strong>Lomb</strong>’s Army-Navy E Flag, the<br />
company produced three million pounds of optical glass, aerial mapping camera<br />
lenses and projection equipment, Ortho-Rater <strong>vision</strong> testers <strong>for</strong> members of the<br />
armed <strong>for</strong>ces, binoculars, range and height finders, periscopes, spotting scopes,<br />
gas masks and improved Ray-Ban goggles. In a time of all-out mobilization,<br />
wartime employment at the Rochester plant topped ten thousand, and seventy<br />
percent of <strong>Bausch</strong> & <strong>Lomb</strong>’s production was related to military contracts. <strong>Bausch</strong><br />
& <strong>Lomb</strong>’s wartime conversion was an impressive ef<strong>for</strong>t on short notice, and the<br />
company’s flexibility would continue to prove pivotal <strong>for</strong> its success. When the
war ended in 1945, the company had already embarked on plans <strong>for</strong><br />
reconversion to peacetime activities – and a new age <strong>for</strong> <strong>Bausch</strong> & <strong>Lomb</strong>.<br />
Captions<br />
Page 27: An early-1900s worker breaks cooled optical glass using a hammer<br />
and chisel.<br />
Page 28: In <strong>Bausch</strong> & <strong>Lomb</strong>’s St. Paul Street factory, dozens of employees<br />
crafted eyeglass lenses and frames.<br />
Page 29: For several <strong>years</strong>, the <strong>Bausch</strong> & <strong>Lomb</strong> plant housed a small grocery<br />
store <strong>for</strong> the convenience of its employees, including founder J.J. <strong>Bausch</strong>, shown<br />
here.<br />
Page 31: 1914 <strong>Bausch</strong> & <strong>Lomb</strong>’s lines of precision optical measuring devices –<br />
range finders (below), gunsights, periscopes (left) and spotting scopes (opposite)<br />
– grew out of the Triple Alliance <strong>for</strong>med in 1907 among <strong>Bausch</strong> & <strong>Lomb</strong>,<br />
Saegmuller and the Zeiss Company.<br />
Page 32: 1915 <strong>Bausch</strong> & <strong>Lomb</strong>’s glass plant produces its first samples of<br />
optical glass. The company’s production of this critical material would help U.S.<br />
and allied military personnel see through two world wars. Here, a 1940s-era<br />
worker inspects a piece of optical glass <strong>for</strong> faults and impurities.<br />
Page 33: 1917 Optical glass was fired in large clay pots in the glass plant’s gas<br />
furnaces. Once the glass cooled, the clay pots were broken open and the glass<br />
was chiseled into smaller chunks, like the one pictured here. Later, it would be<br />
ground and shaped to make lenses and prisms <strong>for</strong> <strong>Bausch</strong> & <strong>Lomb</strong>’s many<br />
optical products.<br />
Page 35: 1920S Employees in <strong>Bausch</strong> & <strong>Lomb</strong>’s lens testing laboratory<br />
(opposite) inspected camera lenses <strong>for</strong> imperfections. The charts on the wall<br />
were photographed through the lenses, and flaws in the prints would reveal any<br />
potential defect in the lens.<br />
1917 Photographic and cinematographic lenses, originally developed<br />
<strong>for</strong> commercial use, were utilized in the war ef<strong>for</strong>t as well.<br />
Page 36: 1930s The U.S. military began requiring <strong>vision</strong> testing <strong>for</strong> pilots and<br />
enlisted personnel, and <strong>Bausch</strong> & <strong>Lomb</strong> supplied the armed <strong>for</strong>ces with a range<br />
of ophthalmic instruments. Many of these instruments found their way into<br />
doctors’ offices in the United States and around the world after World War II, as<br />
regular eye examinations became a part of routine health care <strong>for</strong> children and<br />
adults. Pictured left to right are: the Ferree-Rand Perimeter, used to measure<br />
visual efficiency in the indirect field; the Ortho-Rater <strong>vision</strong> tester, used to<br />
measure overall visual acuity; the Universal Slit Lamp, a microscope <strong>for</strong> studying
the cornea; and Green’s Refractor, which provided examining ease and improved<br />
prescription accuracy. Pictured left is another view of the Universal Slit Lamp.<br />
Page 38: 1930s The Green’s Refractor shown here and eye chart projectors<br />
(opposite) were among the many ophthalmic instruments <strong>Bausch</strong> & <strong>Lomb</strong> began<br />
producing during this period.<br />
Page 40: 1941 With the outbreak of World War II, <strong>Bausch</strong> & <strong>Lomb</strong> once again<br />
expanded its production capacities, making mirrors <strong>for</strong> searchlights and signal<br />
lights (left), gunsights, range finders, lenses <strong>for</strong> aerial mapping cameras,<br />
microscopes <strong>for</strong> the armed <strong>for</strong>ces and binoculars (opposite page, clockwise from<br />
top left). Above is an image of the Army-Navy E Flag, awarded to <strong>Bausch</strong> &<br />
<strong>Lomb</strong> in 1941 <strong>for</strong> its contributions to the war ef<strong>for</strong>t.<br />
Page 41: 1942 The three-star general shown using binoculars is General Omar<br />
Bradley. The women at the microscopes were members of the WAVES (Women<br />
Accepted <strong>for</strong> Volunteer Emergency Service), created as a branch of the U.S.<br />
Navy in 1942.<br />
Page 42: 1943 Binoculars, long popular with civilians, were vital equipment in all<br />
branches of the military during World War II. The posters opposite, produced by<br />
the Works Progress Administration, helped persuade thousands of Americans to<br />
“lend” their binoculars to the armed <strong>for</strong>ces.<br />
Page 44: 1943 Ray-Ban aviator goggles, first produced by <strong>Bausch</strong> & <strong>Lomb</strong> in<br />
1937, were continually improved throughout the war <strong>years</strong>. The pilots pictured<br />
below were members of the Flying Tigers Squadron, celebrating a successful<br />
mission. Left, workers at the glass plant oversee the pouring and spreading of<br />
molten optical glass.<br />
Page 45: 1947 After the war, Ray-Ban sunglasses, associated in the public mind<br />
with the romance of the military aviator and with the indelible image of General<br />
Douglas MacArthur, became popular fashion accessories <strong>for</strong> civilians.<br />
Page 47: 1950s <strong>Bausch</strong> & <strong>Lomb</strong> continued to excel in the production of a wide<br />
range of camera lenses (opposite) and filters (above) <strong>for</strong> use by both<br />
professional and amateur photographers. The company also continued to<br />
produce a variety of magnifiers and other photographic accessories, like<br />
photographers’ loupes with interchangeable lenses (left).<br />
From family business to global leader in eye health<br />
As it approached its one hundredth anniversary, <strong>Bausch</strong> & <strong>Lomb</strong> was poised in<br />
the balance between past and future. Senior management was still largely made<br />
up of members of the <strong>Bausch</strong> and <strong>Lomb</strong> families, and the stock, though publicly
offered, was closely held. More importantly, with large-scale cancellations of<br />
<strong>Bausch</strong> & <strong>Lomb</strong>’s government contracts, the company’s long-term direction was<br />
very much in question. In the late 1940s and early 1950s, <strong>Bausch</strong> & <strong>Lomb</strong><br />
returned to its well-established strengths and rededicated itself to research and<br />
development – a decision that would take it in very new directions.<br />
The company began its reconversion ef<strong>for</strong>ts by purchasing the facilities that had<br />
been used <strong>for</strong> Navy production and converting them to eyeglass production.<br />
Expansion spread overseas as well, with the opening of manufacturing<br />
subsidiaries in Canada, Brazil and Argentina. <strong>Bausch</strong> & <strong>Lomb</strong>’s Research and<br />
Engineering group, successor to the Scientific Bureau, became central to the<br />
postwar ef<strong>for</strong>t. Much of its work went into the development of new lines of<br />
eyeglass frames created and marketed with an eye to the fashion and styles of<br />
the time. Ray-Ban sunglasses, famously worn by General Douglas MacArthur,<br />
became increasingly fashionable accessories <strong>for</strong> civilians.<br />
The decade of the 1950s was marked by a rise in leisure-time activities <strong>for</strong> most<br />
Americans. Movie theaters were fighting hard to retain viewers, though, as more<br />
and more people bought tele<strong>vision</strong> sets and chose the small screen over the big<br />
one. <strong>Bausch</strong> & <strong>Lomb</strong> had been producing camera lenses <strong>for</strong> the motion picture<br />
industry since 1915; its Super Cinephor projection lens had been the industry<br />
standard since its introduction in 1922. Movie makers, eager to recapture<br />
audiences, were experimenting with ways to make movie viewing more exciting<br />
than tele<strong>vision</strong> – introducing stereo sound and three-dimensional and widescreen<br />
movies – but getting a wide-screen effect still required at least two<br />
projectors. <strong>Bausch</strong> & <strong>Lomb</strong> helped revolutionize the movie-going experience in<br />
1952 with the introduction of the CinemaScope lens by 20th Century Fox. This<br />
technology finally delivered the wide-screen effect by using special attachments<br />
on the camera lens to compress the filmed images in width but not height and<br />
attachments to the projector’s lens to expand those images to fill a screen twice<br />
as wide as conventional movie screens of the time. In 1952, Fox made its first<br />
movies using CinemaScope technology, The Robe and How to Marry a<br />
Millionaire. The new technology was so popular that MGM and Warner Brothers<br />
quickly took it up as well. The subsequent conversion of movie theaters around<br />
the country – and around the world – to accommodate wide-screen motion<br />
pictures kept <strong>Bausch</strong> & <strong>Lomb</strong> busy supplying CinemaScope lenses <strong>for</strong> several<br />
<strong>years</strong>. In 1955, the Motion Picture Academy of America honored <strong>Bausch</strong> & <strong>Lomb</strong><br />
with an Academy Award – the Oscar – <strong>for</strong> its contributions to the industry.<br />
In the late 1950s, <strong>Bausch</strong> & <strong>Lomb</strong> continued to develop high-technology<br />
applications <strong>for</strong> science, industry and the military, expanding its research and<br />
development ef<strong>for</strong>ts and acquiring several subsidiaries that produced<br />
sophisticated scientific instruments. The company’s growth in these applications<br />
led to the decision to change the company’s name from <strong>Bausch</strong> & <strong>Lomb</strong> Optical<br />
Company to <strong>Bausch</strong> & <strong>Lomb</strong> Incorporated in 1960. In the early 1960s,<br />
management created two di<strong>vision</strong>s – the Ophthalmic Di<strong>vision</strong> and the Scientific
Instrument Di<strong>vision</strong> – reflecting the company’s two main areas of research and<br />
development emphasis. The Ophthalmic Di<strong>vision</strong> specialized in eyeglass and<br />
sunglass lenses and frames and ophthalmic instruments. The Scientific<br />
Instrument Di<strong>vision</strong> produced everything from twelve-dollar student microscopes<br />
to advanced spectrophotometers and optical equipment <strong>for</strong> use in space<br />
exploration. Geographic expansion had meanwhile continued apace – by this<br />
time, <strong>Bausch</strong> & <strong>Lomb</strong> had subsidiaries in seven countries.<br />
In 1966, <strong>Bausch</strong> & <strong>Lomb</strong> made perhaps its most important decision since William<br />
<strong>Bausch</strong> decided to manufacture optical glass, by negotiating an agreement with<br />
an American company that held a license <strong>for</strong> soft contact lenses. Contact lenses<br />
made of glass had been in use since be<strong>for</strong>e World War II. So-called “hard”<br />
lenses, made of Lucite polymer, were introduced after the war; they were a vast<br />
improvement but were still too bulky <strong>for</strong> com<strong>for</strong>t and could be harmful to the eye.<br />
Gradually over twenty <strong>years</strong>, the Lucite lenses had become smaller and thinner,<br />
but few users could tolerate wearing them all day. By 1971, only about half a<br />
million of the estimated one hundred million Americans requiring <strong>vision</strong> correction<br />
were wearing contact lenses, and about half those patients dropped out in the<br />
first year of lens wear.<br />
<strong>Bausch</strong> & <strong>Lomb</strong> spent three <strong>years</strong> and more than three million dollars developing<br />
a viable soft contact lens from poly-HEMA, a patented hydrogel material invented<br />
by Otto Wichterle, a Czechoslovakian chemist who had created the first soft<br />
contact lenses in 1961. In 1969, just as <strong>Bausch</strong> & <strong>Lomb</strong> was ready to release its<br />
new product, the United States Food and Drug Administration (FDA) classified<br />
soft contact lenses as a drug, raising a host of new regulatory hurdles to be<br />
overcome. Two more <strong>years</strong> of testing and development went into the product<br />
be<strong>for</strong>e the FDA approved <strong>Bausch</strong> & <strong>Lomb</strong>’s Soflens contact lenses <strong>for</strong> sale to<br />
consumers in March 1971. In less than six months, sales reached a million<br />
dollars and, be<strong>for</strong>e a year was out, sales topped ten million dollars.<br />
A few early problems were reported with the soft contact lenses, including<br />
bacterial infections resulting from their use, and some eye care professionals<br />
were reluctant to prescribe and fit the new product. Ultimately, however, <strong>Bausch</strong><br />
& <strong>Lomb</strong>’s soft contact lenses revolutionized the <strong>vision</strong> correction industry and the<br />
company. Within three <strong>years</strong>, a number of competitors had entered the market,<br />
but <strong>Bausch</strong> & <strong>Lomb</strong>’s early lead was hard to overcome. By 1974, an estimated<br />
one million patients wore Soflens contact lenses, and five <strong>years</strong> later, the Soflens<br />
brand retained a commanding share of the soft contact lens market. The firm<br />
also sold huge quantities of lens cleaning and soaking solutions, capturing<br />
market leadership <strong>for</strong> these products as well. In 1982, a company executive<br />
remarked that the soft contact lens alone was responsible <strong>for</strong> making <strong>Bausch</strong> &<br />
<strong>Lomb</strong> a Fortune 500 company, a status it achieved in 1975.
In the 1980s and 1990s, <strong>Bausch</strong> & <strong>Lomb</strong> began a major shift in direction,<br />
divesting some long-standing product lines, bolstering others and entering<br />
entirely new markets through acquisitions.<br />
The first divestiture was the historically low-margin prescription eyeglass<br />
business, which faced increasing competition from <strong>for</strong>eign producers.<br />
Additionally, <strong>Bausch</strong> & <strong>Lomb</strong>’s strength in producing high-quality glass lenses<br />
had become a liability rather than an asset, because the prescription eyeglass<br />
market had started to transition to plastic lenses, where the company chose not<br />
to compete. In 1985, the industrial instruments di<strong>vision</strong> was sold, and two <strong>years</strong><br />
later, the company parted with its microscope, photogrammetric and ophthalmic<br />
instruments businesses.<br />
With the historic foundations of the company gone, <strong>Bausch</strong> & <strong>Lomb</strong> shored up its<br />
base in contact lens-related businesses. In 1983, Polymer Technology<br />
Corporation, a leader in the development of rigid gas permeable contact lens<br />
materials and solutions, became a unit of the company. The same year, a new<br />
line of extended-wear soft contact lenses was introduced and the company<br />
opened its contact lens solutions plant in Greenville, South Carolina, eliminating<br />
the need <strong>for</strong> third-party suppliers and significantly improving profitability.<br />
Sunglass sales also continued to build the top and bottom lines during the 1980s,<br />
thanks in large part to an aggressive program of product placement that resulted<br />
in Ray-Ban sunglasses making notable appearances in hit movies including<br />
Risky Business, The Blues Brothers and Top Gun and on the highly rated<br />
tele<strong>vision</strong> programs Moonlighting and Miami Vice.<br />
Meanwhile, acquisitions took the company into a wide range of new science and<br />
healthcare fields including pharmaceuticals, laboratory animals <strong>for</strong> medical<br />
research and ear, mouth and skin care products like Miracle-Ear hearing aids,<br />
Interplak toothbrushes and Curél skin lotion. <strong>Bausch</strong> & <strong>Lomb</strong> stuck to tested<br />
distribution methods, entering areas in which the products were marketed to<br />
consumers on the recommendation of healthcare professionals.<br />
Even as the company expanded into these new areas, it was focusing on<br />
expanding its core businesses outside the United States. In the 1980s, a soft<br />
contact lens manufacturing facility opened in Water<strong>for</strong>d, Ireland, sunglass<br />
assembly plants were built in Water<strong>for</strong>d and Hong Kong and the company<br />
acquired a group of privately held contact lens solutions manufacturers in Italy. In<br />
1984, the International Di<strong>vision</strong> was created, an organizational change that<br />
placed greater decision-making authority in the hands of the frontline managers<br />
in <strong>Bausch</strong> & <strong>Lomb</strong>’s <strong>for</strong>eign subsidiaries, enabling them to respond more<br />
effectively to local customers’ needs and preferences. This period also saw the<br />
establishment of a groundbreaking manufacturing joint venture in the People’s<br />
Republic of China <strong>for</strong> contact lenses and lens care solutions.
In 1986, <strong>Bausch</strong> & <strong>Lomb</strong> acquired Dr. Mann Pharma, a leading ophthalmic drug<br />
company based in West Germany, that was, at the time, the second largest<br />
acquisition in the company’s history. The acquisition affirmed <strong>Bausch</strong> & <strong>Lomb</strong>’s<br />
commitment to becoming a serious contender in global ophthalmic<br />
pharmaceuticals. Founded as a retail pharmacy in 1945, Dr. Mann had grown<br />
into a high-technology manufacturing operation, offering more than thirty<br />
successful pharmaceutical products by the time of the acquisition. In 1987, the<br />
company acquired Pharmafair, Inc., a U.S. manufacturer of generic ophthalmic<br />
pharmaceuticals, and a year later announced plans to build a state-of-the-art<br />
pharmaceuticals plant in Tampa, Florida.<br />
At the end of the 1980s, the company’s strategy seemed to be working.<br />
Reaffirming its commitment to innovation and research, the company opened a<br />
state-of-the-art research and development facility at its Rochester Optics Center<br />
in 1988. And, in 1989, the company’s sales reached one billion dollars.<br />
Exemplifying the company’s expanding global reach and brand recognition,<br />
<strong>Bausch</strong> & <strong>Lomb</strong> joined an elite group of TOP (The Olympic Programme)<br />
sponsors of the 1992, 1994 and 1996 Olympic Games. TOP sponsorship was<br />
limited to just ten international corporations including Coca-Cola and Eastman<br />
Kodak, and provided <strong>Bausch</strong> & <strong>Lomb</strong> the rights to use Olympic symbols and<br />
mascots in advertising, promotions and publicity in more than one hundred<br />
countries.<br />
Foreign expansion continued into the early 1990s. In 1992, <strong>Bausch</strong> & <strong>Lomb</strong> built<br />
a plant in northwestern India and began manufacturing and marketing<br />
sunglasses, contact lenses and lens care solutions under a joint venture.<br />
By the middle of the 1990s, the company returned to its heritage and core<br />
competencies focused on eye health and divested the sunglass, biomedical, oral,<br />
hearing and skin care businesses between 1998 and 1999. The surgical di<strong>vision</strong><br />
was established with the December 1997 acquisitions of Chiron Vision and Storz<br />
Ophthalmics, through which the company entered the cataract and refractive<br />
surgery markets. Presence in the cataract surgery and pharmaceuticals markets<br />
was further enhanced by the acquisition of Groupe Chauvin in 2000.<br />
Today, <strong>Bausch</strong> & <strong>Lomb</strong> products are available in more than one hundred<br />
countries, and sales outside the United States account <strong>for</strong> about sixty percent of<br />
total revenues.<br />
Captions<br />
Page 51: An employee at <strong>Bausch</strong> & <strong>Lomb</strong>’s glass plant prepares glass <strong>for</strong><br />
lenses.<br />
Page 52: <strong>Bausch</strong> & <strong>Lomb</strong>’s work developing the world’s first soft contact lens<br />
revolutionized the <strong>vision</strong> care industry.
Page 53: As the number of contact lens wearers increased, so did the need <strong>for</strong><br />
lens care solutions. The opening of the Greenville, South Carolina solutions plant<br />
allowed <strong>Bausch</strong> & <strong>Lomb</strong> to meet this demand and significantly improved lens<br />
care profitability.<br />
Page 54: In the 1980s and 1990s, <strong>Bausch</strong> & <strong>Lomb</strong>’s global reach expanded<br />
rapidly, as did its brand recognition.<br />
Page 55: The company’s manufacturing facilities around the globe, like the<br />
contact lens plant in Scotland pictured here, produce <strong>Bausch</strong> & <strong>Lomb</strong>’s marketleading<br />
eye health offerings.<br />
Page 57: 1950s At the end of World War II, <strong>Bausch</strong> & <strong>Lomb</strong> converted the<br />
factory it had used <strong>for</strong> defense production <strong>for</strong> the U.S. Navy into a modern lens<br />
manufacturing facility (opposite). Pictured above is the headquarters of AGA<br />
<strong>Bausch</strong> & <strong>Lomb</strong> in Stockholm, Sweden – one of the company’s first overseas<br />
subsidiaries.<br />
Page 59: 1952 Twentieth Century Fox released The Robe, the first movie shot<br />
using <strong>Bausch</strong> & <strong>Lomb</strong>’s CinemaScope lenses. Three <strong>years</strong> later, the Motion<br />
Picture Academy of America presented <strong>Bausch</strong> & <strong>Lomb</strong> with an Oscar in honor<br />
of the company’s contributions to the film industry.<br />
Page 60: 1960s <strong>Bausch</strong> & <strong>Lomb</strong> produced a vast array of microscopes and<br />
magnifiers, from sophisticated models <strong>for</strong> use in industry and cutting-edge<br />
science to inexpensive and durable models perfect <strong>for</strong> elementary<br />
schoolchildren.<br />
Page 61: 1963 <strong>Bausch</strong> & <strong>Lomb</strong>’s longstanding commitment to science<br />
education led the company to fund the building of the Edward <strong>Bausch</strong><br />
Metallographic Laboratory at Cornell University (right).<br />
Page 63: 1970s <strong>Bausch</strong> & <strong>Lomb</strong>’s fashion-driven lines of sunglasses continued<br />
to change with the times. The Ray-Ban line of sunglasses was augmented by the<br />
addition of other trendy and chic brands late into the 1990s.<br />
Page 64: 1980s <strong>Bausch</strong> & <strong>Lomb</strong> expanded internationally from its U.S. base and<br />
established a manufacturing and marketing presence in several countries.<br />
Pictured here are employees manufacturing contact lenses in Water<strong>for</strong>d, Ireland<br />
(left) and employees celebrating the production of the first lot of ReNu MultiPlus<br />
multipurpose solution in Beijing, China (right).<br />
Page 65: 1983 The market-leading Boston lines of rigid gas permeable contact<br />
lens materials and solutions were acquired as part of the purchase of Polymer<br />
Technology Corporation.
Page 66: 1997 <strong>Bausch</strong> & <strong>Lomb</strong> established its surgical business through a<br />
series of acquisitions. The Zyoptix XP Microkeratome (left) and Zyoptix system<br />
<strong>for</strong> personalized <strong>vision</strong> correction (opposite, bottom left) are used to per<strong>for</strong>m the<br />
LASIK refractive surgical procedure. The company’s cataract and vitreoretinal<br />
business includes microsurgical equipment, viscoelastic products and intraocular<br />
lenses such as those pictured opposite (top and bottom right).<br />
Page 68: 2003 At the turn of the twenty-first century, the company’s ophthalmic<br />
pharmaceuticals portfolio includes proprietary and generic drugs, drug delivery<br />
implants, over-the-counter general eye care products and market-leading<br />
nutritional products like PreserVision ocular vitamins.<br />
Page 69: 2000 <strong>Bausch</strong> & <strong>Lomb</strong>’s European ophthalmic pharmaceuticals<br />
presence expanded beyond the Dr. Mann Pharma franchise in Germany (above<br />
left) through the acquisition of Groupe Chauvin of Montpellier, France (opposite).<br />
Page 70 (closing): As <strong>Bausch</strong> & <strong>Lomb</strong> celebrates <strong>150</strong> <strong>years</strong> in business, it takes<br />
pride in its heritage of scientific discovery, technological innovation, quality and<br />
perseverance, much as J.J. <strong>Bausch</strong> did nearly a century ago. <strong>Bausch</strong> wrote,<br />
“Perseverance, industry, honesty, and a striving <strong>for</strong> knowledge have been my<br />
maxims.” The company <strong>Bausch</strong> founded in 1853 was infused with those virtues,<br />
and they continue to inspire the work of <strong>Bausch</strong> & <strong>Lomb</strong> today. Seventy <strong>years</strong><br />
ago, Herbert Eisenhart, the president of the company and a <strong>Bausch</strong> family<br />
member, wrote words that could as well speak of the company on the cusp of its<br />
<strong>150</strong>th anniversary: “There is a sense of pride which you can take in the<br />
accomplishments of this institution in the advancement of science. You are<br />
entering a company which has aided in battling disease through the development<br />
of Optics, probably more effectively than any other industry.” Today, in <strong>Bausch</strong> &<br />
<strong>Lomb</strong>’s continuing dedication to perfecting <strong>vision</strong>, <strong>enhancing</strong> <strong>life</strong> around the<br />
world, the spirit of the founders and of the many dedicated people who have<br />
followed them through the long <strong>years</strong> of the company’s history, lives on.<br />
Page 71: 2003 <strong>Bausch</strong> & <strong>Lomb</strong>’s World Headquarters building in Rochester,<br />
New York (left). Above, <strong>Bausch</strong> & <strong>Lomb</strong> Chairman and Chief Executive Officer<br />
Ronald L. Zarrella, alongside employee and customer representatives,<br />
celebrates <strong>150</strong> <strong>years</strong> of perfecting <strong>vision</strong>, <strong>enhancing</strong> <strong>life</strong> by ringing the closing<br />
bell at the New York Stock Exchange on November 3, 2003.<br />
ACKNOWLEDGEMENTS<br />
It is a daunting task to compile a “brief history” of any company that has operated<br />
<strong>for</strong> <strong>150</strong> <strong>years</strong>, especially one as dynamic as <strong>Bausch</strong> & <strong>Lomb</strong>. We are indebted to<br />
Lee Sullivan of History Associates Incorporated (HAI) <strong>for</strong> her hours of research<br />
and dedication to identifying the important events and appropriate photographs;<br />
to Ken Durr, also of HAI, who edited the text; and to Jody Dole, whose<br />
photography trans<strong>for</strong>med our products into works of art. Thanks are also in order
to Jean Geisel, Todd Gustavson at the George Eastman House and the staff at<br />
the Rochester Museum and Science Center <strong>for</strong> their assistance with our<br />
research. The manuscript was reviewed and commented on by a number of<br />
individuals whose input and attention to consistency and detail was invaluable,<br />
including Jean Geisel, Dana Ritz, Karen Wagner and Jon Webster. Special<br />
thanks to our colleagues at Bertz Design Group <strong>for</strong> their elegant design, good<br />
humor and professionalism in the overall execution of managing this project.<br />
DESIGN<br />
Andrew Wessels, Bertz Design Group, Middletown, CT<br />
PROJECT TEAM<br />
<strong>Bausch</strong> & <strong>Lomb</strong> Corporate Communications and<br />
Investor Relations: Daniel Ritz (lead), Margaret Graham, Barbara Kelley, Clinton<br />
Lewis, Sharon Sankes.<br />
RESEARCH AND WRITING<br />
Lee Sullivan, History Associates Incorporated, Rockville, MD<br />
PRINTING<br />
Quebecor World Acme Printing, Wilmington, MA<br />
PHOTOGRAPHY<br />
Jody Dole, Chester, Connecticut: cover, pages 1, 2, 6-7, 12, 13, 14, 16, 17, 20,<br />
21, 22, 22-23, 30, 32, 33, 35, 36, 37, 38-39, 39, 42, 45 (right), 46, 47, 57, 58, 59<br />
(top), 60, 63, 64, 65, 68 (top), 69 (bottom).<br />
The following images are copyrighted by their respective owners: Air Technical<br />
Service Command: page 37 (right); From the Albert R. Stone Negative<br />
Collection, Rochester Museum & Science Center, Rochester, NY: page 10; The<br />
General Douglas MacArthur Foundation, Norfolk, VA: page 45; John<br />
Giammatteo, Army-Navy E Flag: page 40; Ted Kawalerski: pages 54, 62, 63<br />
(small); Len Rubenstein: pages 65 (large, left), 67 (top 2); Jamey Stillings: page<br />
71 (left). U.S. Army Signal Corps: pages 24-25, 31, 35, 44 (bottom); U.S. Coast<br />
Guard: pages 40, 41 (top left); U.S. Navy Official Photographs: pages 36 (both),<br />
37 (left), 41 (top right and bottom left); Works Progress Administration Poster<br />
Collection (Library of Congress): page 43 (all).<br />
TRADEMARKS<br />
Trademarks owned by <strong>Bausch</strong> & <strong>Lomb</strong> Incorporated and its subsidiary<br />
companies are italicized throughout this book and include Boston, PreserVision,<br />
ReNu MultiPlus, Soflens and Zyoptix. All other product names have been<br />
capitalized and are the trademarks of their respective owners.
DISCLAIMER<br />
<strong>Bausch</strong> & <strong>Lomb</strong> used reasonable ef<strong>for</strong>ts to ensure that the in<strong>for</strong>mation and<br />
materials contained in A Brief History of <strong>Bausch</strong> & <strong>Lomb</strong>’s First <strong>150</strong> Years are<br />
accurate. However,<br />
<strong>Bausch</strong> & <strong>Lomb</strong> does not guarantee the accuracy, reliability or completeness of<br />
the in<strong>for</strong>mation, text, graphics or other items contained in this book. The majority<br />
of in<strong>for</strong>mation used to develop A Brief History of <strong>Bausch</strong> & <strong>Lomb</strong>’s First <strong>150</strong><br />
Years came from <strong>Bausch</strong> & <strong>Lomb</strong> publications located in the company’s<br />
archives.<br />
<strong>Bausch</strong> & <strong>Lomb</strong> is the eye health company, dedicated to perfecting <strong>vision</strong> and<br />
<strong>enhancing</strong> <strong>life</strong> <strong>for</strong> consumers around the world. Its core businesses include soft<br />
and rigid gas permeable contact lenses and lens care products, and ophthalmic<br />
surgical and pharmaceutical products. The <strong>Bausch</strong> & <strong>Lomb</strong> name is one of the<br />
best known and most respected healthcare brands in the world. <strong>Bausch</strong> & <strong>Lomb</strong><br />
products are available in more than 100 countries. More in<strong>for</strong>mation about the<br />
company can be found on the <strong>Bausch</strong> & <strong>Lomb</strong> Web site at www.bausch.com.<br />
© <strong>Bausch</strong> & <strong>Lomb</strong> 2004