Augie In Action! Augie In Action! - Ihrsa

MARCH 2008 

CLUB BUSINESS 

INTERNATIONAL 

73 High-Retention Clubs 

78 Shopping for Success 

84 Winning With Wellness 

89 IHRSA ’08 

in San Diego 

Augie 

In Action! 

FOR AUGIE AND LYNNE 

NIETO, IT’S STILL ABOUT 

LIFE AND FITNESS

Visit us at IHRSA 2008, Booth #2504

Visit us at IHRSA 2008, Booth #2104 

www.cybexintl.com



| Editor’s Welcome | 

Take a look at the photograph on the cover of this 

issue of CBI. No, take a good look at it. Study it for a 

minute or two. What does it say about these people? 

What does it say about the fitness industry? Virtually 

everything that you need to know. 

Kerry Brett 

Each month, in CBI, we designate a “fitness” role model of the 

month—generally a celebrity who, by virtue of their healthy 

lifestyle, inspires others to act similarly. That’s fine for club 

prospects and members. But if owners, managers, and staff were 

to desire an “industry” role model—an individual who could serve 

as an exemplar, a personal benchmark, for their business—they 

could hardly do better than Augie Nieto. 

Take another look at the photo. What qualities, what attributes, 

do you see there? 

To my way of thinking, the striking portrait of Augie and his wife, 

Lynne, reflects, among other things: warmth, strength, vitality, focus, 

clarity, commitment, optimism, and, it goes without saying, a great 

deal of affection for one another. With the exception of the latter, 

those aspects informed Augie’s achievements as the cofounder, 

essentially the creator, of Life Fitness. And all of 

them, including the latter, play a significant role in 

the work that Augie and Lynne are now doing, 

together, on Augie’s Quest. 

Augie, once the personification of health and 

fitness, was diagnosed with amyotrophic lateral 

sclerosis (ALS), a debilitating neuromuscular 

condition also known as Lou Gehrig’s disease, in 

March 2005. It was a startling, mind-numbing 

development, one that’s described, in unflinching 

detail, in Augie’s Quest, One Man’s Journey from 

Success to Significance, a memoir penned by 

Augie and T.R. Pearson, which we’ve excerpted in 

this issue. The news prompted a period of painful adjustment— 

involving shock, confusion, depression, and a suicide attempt. 

But, after a short while, the qualities that, in the past, had 

constituted Augie, made him the person that he was, reemerged, 

untouched, unscathed by ALS. The ambition, intelligence, courage, 

vision, and passion that had facilitated his success as an entrepreneur 

and businessman soon found a new mode of expression: the Quest, 

an ambitious initiative designed to raise $18 million to fund ALS 

research. His patient, methodical, and insistently businesslike pursuit 

of that goal is described in these pages by CBI Contributing Editor 

Stephen Wallenfels. 

A principal component of the Quest is Augie’s annual “Bash,” a 

gala fund-raiser held during IHRSA’s International Convention and 

Trade Show. This year’s production, the “Beach Bash,” will take 

place this month, on March 7, and, if you’re going to be in San 

Diego, I’d like to encourage you, as strongly as I possibly can, to 

participate in this worthy, and rewarding, event. Just log on to 

www.augiesquest.com. 

You owe it to yourself to do so. —| 

6 Club Business International | MARCH 2008 | www.ihrsa.org 

The mission of IHRSA is to grow, protect, 

and promote the industry, and to provide its 

members with benefits that will help them 

be more successful. 

PUBLISHING 

Editor-In-Chief: Craig R. Waters 

Publisher: Jay M. Ablondi 

Managing Editor: Rebecca K. Waters 

Editor: Jennifer H. McInerney 

Associate Editor: Patricia Glynn 

Contributing Editors: 

Dawn Allcot, Patricia Amend, Phoebe Anderson, 

Jon Feld, Julie M. King, Catherine Larner, 

Lesley Mahoney, Jean Suffin, Stephen Wallenfels, 

Kristen A. Walsh 

Associate Vice President of Advertising: 

Michele Eynon 

Senior Account Manager: 

Jessica Gutstein 

Advertising Account Executives: 

Donna Garrity, Christine Paterson 

Advertising Business Development: 

William Finn 

Marketing Coordinator: 

Katie Noonan 

Advertising/Circulation Coordinator: 

Megan Horr 

Art Direction, Design, Production: 

HM Studios, Boston, MA 

CLUB BUSINESS INTERNATIONAL 

EDITORIAL & ADVERTISING OFFICES: 

c/o IHRSA 

263 Summer St., Boston, MA 02210 USA 

800-228-4772 USA & Canada 

617-951-0055 | 617-951-0056 FAX 

E-mail: cbi@ihrsa.org 

www.ihrsa.org 

To order reprints of articles, 

call 800-228-4772 ext. 192 or visit 

www.ihrsa.org/cbimagazine 

Club Business International (ISSN 1043-9692, 

USPS 766-570) is published monthly ©2008 

by the International Health, Racquet & Sportsclub 

Association, 263 Summer St., Boston, MA 02210. All 

rights reserved. Periodicals postage paid at Boston, 

Massachusetts, and additional mailing offices. 

Canadian Sales Agreement #40767601. 

Subscription rate for members is $48 per year, 

which is included in the dues. Additional subscriptions 

$48 per year (USA) and $75 (International). 

Nonmember subscription rates are $72 (USA) 

and $120 (International). 

POSTMASTER: Please send change of address 

to Club Business International, c/o IHRSA, 

263 Summer St., Boston, Massachusetts 02210 

VOLUME 28, ISSUE 3


CLUB BUSINESS 

INTERNATIONAL 

Features 

58 Augie In Action! 

Though he was diagnosed with amyotrophic 

lateral sclerosis (ALS), also known as Lou Gehrig’s 

disease, three years ago, Augie Nieto, the founder 

and former head of Life Fitness, has remained 

fully engaged in life—savoring moments spent 

with family and friends, and aggressively pursuing 

a cure for ALS. His initiative, Augie’s Quest, ramps 

up this month during IHRSA’s 2008 International 

Convention and Trade Show. 

Cover: MDA 


CONTENTS | MARCH 08 

Augie Nieto was star of 

Jerry Lewis’ MDA telethon 

58 

52 “America’s Doctor” 

Dr. Mehmet Oz holds forth on healthcare 

73 High-Retention Clubs 

How to turn your attrition numbers around 

78 Shopping for Success 

IHRSA’s store has tools to handle every club need 

84 Winning With Wellness 

Healthtrax has forged a rewarding medical link 

89 IHRSA ’08 in San Diego 

Your guide to the 27th convention and 

trade show


CLUB BUSINESS 

INTERNATIONAL 

Jeff Hall Photography 

Barack Obama at 

Hampshire Hills 

31 

Departments 

News & Know How 

19 News 

Cannons, Nautilus, Hampshire Hills, and 

Jessica Biel dominate our headlines 

43 First Person 

Tim Miller reflects on his first nine months 

as the new CEO of Crunch Fitness 

45 On the Move 

Club developments and other goings-on 

from the U.S., to England, to Bahrain 

Innovations 

161 What’s New 

The “next big thing” from Iron Grip, Star Trac, 

Technogym, Life Fitness, and more 

CONTENTS | MARCH 08 

45 


Cooper Aerobics 

claims Nova7 

IHRSA Report 

169 First Set 

“‘It’s always something!’ isn’t it?” reflects 

IHRSA Chairperson Michael S. Levy 

170 In Brief 

IHRSA’s Public Policy Department 

battles aggressively on three fronts 

to protect your business 

173 International 

IHRSA’s recent international achievements 

offer a preview of exciting things to come 

173 

177 Club Advisor 

Our experts share five tips on determining 

the right price point for a club membership 

178 Success by Association 

What it takes to transform an industrial site 

into a breathtaking new $28-million club 

181 Member News 

What’s up with GlobalFit, Body Bar, Power 

Plate, and the industry’s other top vendors? 

211 Calendar 

IHRSA promenading 

in Paris 

Reps 

6 Editor’s 

Welcome 

12 Ihrsa.org 

14 Letters 

213 Marketplace 

218 Ad Index 

224 Last Rep 

IHRSA and ACSM 

agree that “Exercise 

is Medicine,” notes 

IHRSA President 

and CEO Joe Moore


ihrsa.org 

Browse IHRSA Publications in San Diego 

> www.ihrsastore.com 

IHRSA 2008 has so much 

to offer—it may seem overwhelming. 

Why not bring 

home some of the best 

insights from the convention? 

The IHRSA Book Store, 

located near registration 

at IHRSA 2008, has a wealth 

of resources that you can 

use for months afterward. 

Recommendations: For the 

» 

most detailed statistics and 

benchmark data from the health 

club industry, look no further 

than the 2007 Profiles of Success. For guidance on compensation for all 

staff levels, consult the 2007 Employee Compensation and Benefits Report. 

Whether or not you attend the convention, you can still enjoy 

any of the sessions presented at IHRSA 2008 by purchasing 

them as downloads or on DVD. If you are looking for anything 

in particular, the IHRSA staff will be happy to help! 

Special this month: all MP3s from IHRSA 2007 are on sale! 

In addition, as a CBI reader, take advantage of the same 20% 

savings enjoyed by IHRSA 2008 attendees until March 15th. —| 

Simply enter “sandiego” as the coupon code when you check out 

on www.ihrsastore.com. 


A PREVIEW OF WHAT’S NEW THIS MONTH ON WWW.IHRSA.ORG 

Are You Covered? 

> www.ihrsainsurance.com 

IHRSA welcomes Aon’s Affinity Insurance 

Services, Inc., as an official Group Purchasing Provider. IHRSA’s 

Group Purchasing program offers member clubs exclusive 

discounts on high-quality products and services that are needed 

to run effective and profitable businesses. 

As an official provider, Affinity is offering workers’ compensation 

and life and health insurance to IHRSA members in the United 

States. Affinity is a world-class leader in insurance programs for 

associations and is committed to meeting the insurance needs 

of IHRSA members, their families, and their employees. Visit 

www.ihrsainsurance.com for complete details on this moneysaving 

program. —| 

To speak with a benefits consultant or to request product information, 

call 877-617-5578. 

Enroll in Get Active 

America! Today 

> www.ihrsa.org/getactiveamerica 

Looking for a new way to generate 

excitement at your club this spring? 

Join hundreds of health clubs across 

the nation by participating in Get Active 

America! This grow-the-industry campaign 

is positioning health clubs as a leader in 

the anti-obesity movement. During one 

special week, May 12-18, clubs will open 

their doors free of charge to the general 

public. Each year tens of thousands 

of consumers around the country visit 

IHRSA clubs throughout this “open 

house” week. —| 

Log on to www.ihrsa.org/getactiveamerica 

to read more about this free program, enroll, 

and download materials!


| Letters | 

p aris | f rance 2007 

7th Annual IHRSA European Congress 

Le Méridien Etoile 

Paris | France 

12-15 November 2007 

www.ihrsa.org/congress 

INTERNATIONAL HEALTH, RACQUET & SPORTSCLUB ASSOCIATION 


Healthcare Crisis Resonates 

On behalf of the IHRSA Health Care Task Force, I’d 

like to extend our thanks to IHRSA for inviting us to 

present at this year’s European Congress. The first 

session was very well attended—we actually had to 

add chairs to the room. At the second session, we 

had over 35 people, but what was most interesting 

and gratifying to us was that 90% of the people who 

attended that session had also attended the 90-minute 

session the previous evening. The staggering challenges 

of the worldwide healthcare crisis continue to resonate 

strongly with club owners. The healthcare research we 

conducted on the European market clearly paid off. 

Thank you for all of your promotional efforts; they 

were successful and appreciated! —| 

David W. Pickering | Founder/CEO | Preventure & International Fitness Club Network 

(IFCN) | Coventry, RI

Ministering to Malaysia 

> I’m most pleased that the IHRSA Asia Pacific Forum was 

a great success and that your delegates enjoyed their time in 

Malaysia. I hope the National Fitness Council and IHRSA can 

continue to build on a strong foundation and cooperate on a 

variety of initiatives and programs. IHRSA’s tagline, “Success 

by Association,” is indeed very apt. My ministry officers will 

maintain an open line of communication with you. —| 

Dato Sri’ Azalina Dato’ Othman Said | Minister of Youth and Sports, 

Malaysia | Putrajaya, Malaysia 

All in Favor! 

> Just a quick note to say congratulations to IHRSA on a very 

well organized and successful European Congress (despite 

having to deal with the French transit strikes!). The congress 

was very inspiring for me; I made some very good work contacts 

and reconnected with old friends! 

Next up, I’m really looking forward to presenting at the convention 

in San Diego! —| 

Fred Hoffman | Director of International Services | Club & Spa Synergy 

Group | River Edge, NJ 

Visit us at IHRSA 2008, 

Booth #1147 

Arthur Appreciated 

| Letters | 

> The tribute to Arthur Jones in the December issue (see “An 

Appreciation: Arthur Jones,” pg. 42) was interesting. I’d just like 

to add that, more than anyone, he was responsible for starting 

the fitness revolution that’s now lasted for several decades. 

He simply made it “cool” to work out. 

By the way, I’m the guy with the beard in the photos of Arthur 

that accompanied the article. —| 

Boyer Coe | Former Professional Bodybuilder | Southern California 

Paris to Portugal 

> It was a pleasure to attend the extraordinary European 

Congress in Paris. For my very first time participating in 

this event, it couldn’t have been better. Thank you! 

A special word on the importance of the panelists invited: 

I hope that, next year, the interest of these individuals stays as 

high as it was in Paris. I’m looking forward to seeing you next 

year in my hometown. —| 

Nuno Saraiva | Ginasio Quinta do Valbom | Alcochete, Portugal 

www.ihrsa.org | MARCH 2008 | Club Business International 15


GoFigure 

DPC to place ad 

(included on AAs CD) 

fyi, proof looked wrong, need spaces 

inbetween words 

THIS TEXT DOES NOT PRINT 


News & Know How 

News 19 | First Person 43 | On the Move 45 

Early Bird Catches the Workout. Statistics 

from the U.S. Census Bureau indicate that 

more people are rising early and, in many 

cases, hitting the gym to get their daily dose 

of exercise and avoid rush-hour traffic. 

Nearly 18% of American workers now leave 

their homes between 5 a.m. and 6:30 a.m.— 

3 million more than in 2000, and 6 million more 

than in 1990. —| 



Time for a Change 

Survey suggests only 17% of Americans engage in regular exercise 

Arecent Time magazine study of 

Americans’ “average” daily 

behaviors revealed a disturbing 

trend: most people aren’t exercising. 

When the stats are averaged out, it 

appears that members of the general 

public engage in nearly 20 minutes of 

physical activity each day—but that’s 

only because 17% of the population 

exercises for over an hour, making up 

for the sedentary behavior of their inactive 

counterparts. In fact, according to 

the American Times Use Survey, the 

magazine reports, on any given day, 

83% of Americans don’t exercise at all. 

Short Takes | Celebrities Sweat More… Frequently 

Remote initiative 

The survey also showed that, last 

year, about $4.9 billion was spent on 

fitness equipment and $17.4 billion on 

club dues in the U.S. However, not even 

those investments guarantee participation: 

the magazine noted that 20% of 

paying Gold’s Gym members haven’t 

worked out at their club for the past 

four months. 

After work and sleep, TV viewing 

consumes the largest segment of the 

typical day. 

Given these statistics, it’s hardly surprising 

that most Americans—i.e., 62% 

of them—are overweight or obese. —| 

An estimated 75% of celebrities exercise at least once a week—clearly surpassing the 

approximately 30% of nonfamous Americans who, according to the U.S. Department of 

Health and Human Services, are physically active. 

“Celebrities have to work out,” J. Travis, the brand manager for the New York Health 

and Racquet Club chain, told Forbes.com. “There is a huge premium placed on body type 

and image.” 

The stats on celebrities, 56% of whom also make use of personal trainers, come from a 

forthcoming book, Fame & Fortune: Maximizing Celebrity Wealth, by Russ Alan Prince, the 

head of Prince & Associates, a Redding, Connecticut-based wealth-research firm. —| 

| News & Know How | News 

Nautilus 

Moves in a 

New Direction 

> Nautilus, Inc. (NYSE: NSL), 

under pressure to improve its 

financial performance, recently 

announced an internal restructuring 

and a reduction in the size 

of its workforce. The company 

noted that it had selected Robert 

Falcone to serve as CEO; created 

two new management positions; 

made four management appointments; 

and implemented a new 

matrix management structure. 

It said it intended to lay off some 

140 employees, or 9% of its workforce, 

to reduce its annual fixed 

expenses by approximately $10 

million. Nautilus also plans to 

divest certain non-core acquisitions 

and reduce its inventory to increase 

its cash flow by $20 million. 

Robert Falcone 

With respect to its commercial 

business, the company hopes to 

expand its market presence in 

health clubs, with sales bolstered 

by its TreadClimber, the release 

of its Nautilus One circuit 

strength line, and the relaunch 

of its StairMaster series. “This 

segment is $1 billion domestically, 

and represents a large opportunity 

in the global fitness market,” 

the company stated in a letter 

to shareholders. —| 



Tennis Legend Navratilova to 

Headline IHRSA Convention 

Martina Navratilova 

at IHRSA ’08 

IHRSA is pleased to announce that it’s just signed tennis legend 

Martina Navratilova as a keynote speaker for its 27th Annual 

International Convention and Trade Show, which takes place this 

month, March 5-8, at the San Diego Convention Center, in San Diego, 

California. Her address, “Champion for Life,” will be presented on 

Saturday, March 8, at 9 a.m. 

Navratilova, 51, is best known for her illustrious tennis career, 

which spanned four decades and produced 59 Grand Slam crowns 

and a record nine Wimbledon singles championships. 

“Martina has not only had tremendous, unparalleled success in professional 

tennis, but has personified healthy living and aging in a way that’s been 

unprecedented. We couldn’t be more thrilled to have her join us at this 

great event,” says Joe Moore, IHRSA’s president and CEO. 

Born in Prague, Czechoslovakia, Navratilova emigrated to the U.S. 

at the age of 19 to escape the oppressive communist regime in power 

there then. By 1980, she’d already earned two Wimbledon titles, been 

named tour player of the year twice, and won a countless number of 

singles and doubles matches; she was the most dominant player in 

tennis at the time. 

Over the course of her career, Navratilova was the Women’s Tennis 

Association’s “Tour Player of the Year” seven times, named the Associated 

Press’ “Female Athlete of the Year,” and declared one of the “Top Forty 

Athletes of All-time” by Sports Illustrated magazine. After being inducted 

into the International Tennis Hall of Fame in 2000, she continued to 

participate in a variety of Grand Slam tournaments and competed in 

the 2004 Olympic Games. Before she retired in 2006, she was the oldest 

player to ever win a Grand Slam title. A compelling and inspirational 

fitness role model, particularly for aging adults, Navratilova signed on 

as AARP’s Health and Fitness Ambassador last year. —| 


Concerning Clubs, 

Consumer Reports 

that ‘Independents Rule’ 

> Last month, Consumer Reports magazine 

published its first-ever rating of health clubs, 

which suggested, among other things, that people 

seem to prefer small, local, intimate fitness 

facilities. The report, which precipitated extensive 

follow-up coverage nationwide, was based on 

an online survey of 10,000 Consumer Reports 

subscribers, which questioned them on eight 

topics: staff, equipment, cleanliness, locker 

rooms, classes, value, crowds, and workout 

options. The magazine also dispatched 12 mystery 

shoppers to chain operations in seven states. 

Only one major chain, Life Time Fitness, Inc. 

(NYSE: LTM), based in Chanhassen, Minnesota, 

placed in the top half of the magazine’s list. 

With a score of 79 out of a possible 100 points, 

it claimed the No. 2 spot, surpassed only by 

the category of yoga/dance/Pilates studios 

(80 points). Life Time Fitness, which operates 

71 upscale, multipurpose facilities in 16 states, 

was founded by CEO Bahram Akradi, a former 

member of IHRSA’s board of directors. 

Life Time Fitness is tops! 

It was followed, in terms of popularity, by 

corporate fitness and community recreation 

centers, Jewish Community Centers, and school 

gyms (78 points each); and YMCAs and YWCAs 

(77). Major independent or franchised chains 

and residential facilities comprised the bottom 

half of the list. 

Among the complaints made most frequently 

by respondents were long wait times for 

equipment, problems involving contracts and 

fees, unsatisfactory cleanliness, and inadequate 

locker rooms. 

The same issue of Consumer Reports 

also featured an extensive report on home 

fitness equipment —|



Göthberg Steps Down 

from SATS 

Andreas Göthberg, l. 

Andreas Göthberg, the CEO of SATS Holding 

AB, the second-largest fitness provider in 

Europe, will step down this month to 

become the CEO of OneMed Group, the leading 

healthcare product distributor in the Baltic Rim. 

He assumes his new position May 1. 

Göthberg, who joined SATS as managing director 

in 2000, has been credited with creating a solid 

foundation for growth for that company and helping 

it to become the leading fitness chain in Scandinavia. 

He was featured in the February issue of CBI (see 

“IHRSA: The One for All,” pg. 64) for his increasing 

involvement in IHRSA. 

SATS, based in Loerenskog, Norway, currently 

has 104 corporate-owned facilities, as well as 44 

franchised or licensed sites, in Norway, Sweden, 

Denmark, and Finland, and serves more than 

230,000 members. —| 

BBB: Health Club Complaints 

on the Rise 

> The Better Business Bureau (BBB), a national consumer advocate group, 

recently reported that complaints against health clubs have increased more 

than 90% nationwide over the last five years. The most common grievances? 

Contract disputes (42%) and billing problems (32%). Another cause for 

customer dissatisfaction is clubs that sell membership contracts and then 

go out of business (15%), according to the BBB. However, there is a silver 

lining for the consumer: 77% of all health club complaints in 2006 were resolved. 

For additional information—including your club’s current BBB rating 

and whether any complaints have been filed against your company—log 

on to www.bbb.org. —| 


Personnel Shifts 

in TSI’s Executive Suite 

> In January, Town Sports International Holdings, Inc. [NASDAQ: 

CLUB], the New York-based chain, announced additional personnel 

changes following the departure, last October, of CEO Robert 

Giardina. The company said that Randall Stephen, its chief 

operating officer (COO), had resigned, effective immediately, and 

that Richard Pyle, its chief financial officer (CFO), would resign 

from that post at the end of this month. No reason was given for 

Stephen’s departure, but Town Sports International (TSI) indicated 

that Pyle was leaving to “pursue other interests.” Stephen’s duties 

will be assumed by other TSI executives, according to a company 

spokesperson, while Pyle will be replaced by Daniel Gallagher, 

who had been serving as senior vice president of finance. 

“Richard (Pyle) has made an enormous contribution to the 

growth and success of our company,” notes Alex Alimanestianu, 

who succeeded Giardina as CEO and is also the president of TSI. 

“Richard was essential in strengthening our balance sheet with 

his involvement, over the past several years, in our IPO and debt 

refinancing, which provided us with strong liquidity and positioned 

us for future growth.” Of Gallagher, Alimanestianu said, “This 

promotion is a natural progression for Dan, as well as part of a 

succession plan for TSI, as we continue to build a highly talented 

management team to lead the company over the coming years.” 

The company’s stock, which had enjoyed a 52-week high of 

$24 per share, was down to $8.01 shortly after the announcement 

of the most recent changes. 

TSI operates some 158 facilities, under four brand names, in 

the U.S., as well as three clubs in Switzerland. —|


Cannons Gets a New Shot with Nuffield 

Hospital group acquires club chain for $391 million 

Aleading private healthcare group in the U.K. has 

purchased the Cannons chain of 52 health and 

fitness facilities in a deal believed to be worth 

about $391 million. 

Nuffield Hospitals acquired Health Club Investment Group 

Limited, the parent company of Cannons Health & Fitness, 

from PPM Capital, a private-equity company, in November. 

“Nuffield has been steadily repositioning from being purely 

a hospitals operator to being a provider of a broad range of 

health services and healthcare,” David Mobbs, the group 

chief executive of Nuffield Hospitals, says of the move. 

Nuffield is believed to be the first U.K. company to offer businesses 

a single point of access to health, wellbeing, and fitness 

services, the result of its having launched its Nuffield Proactive 

Health service in 2005. On-site health assessment, physiotherapy, 

and general practice services proved popular with the corporate 

community and, through Cannons, there’s now an opportunity 

to introduce these services to a larger audience. 

“Cannons and Nuffield Proactive Health can complement 

each other’s strengths, and develop together,” observes Chris 

> 

Short Takes | They Don’t Come Any Better than Jessica Biel 

For years now, Jessica Biel has 

been garnering accolades as a 

promising young actress and 

as “America’s favorite 

fitness girl,” and, on 

both counts, CBI is 

inclined to agree. 

Biel first came to the 

public’s attention in 

7th Heaven, a TV 

series, in 1996, 

engaged it fully in the 

2004 film Blade: Trinity 

as a vampire slayer, 

and has since held 

onto it with impressive 

appearances 

in such vehicles 

as Elizabethtown, 

Stealth, The Illusionist, 

and last year’s 

comedy, I Now 

Pronounce You 

Chuck and Larry. 

In virtually 

every one of them, 

she’s either hinted 

at, or unabashedly Jessica Biel 

Jessop, the chief executive of Nuffield Proactive Health. “We 

have expertise in integrating health services with fitness and 

exercise, whereas Cannons has built a strong reputation for 

operating excellent clubs that are great places to get in shape 

and stay healthy.” 

“We’re very excited by Nuffield’s vision of a broader-based 

health and fitness proposition,” says Cannons Chief Executive 

Arnu Misra. “Our colleagues and members can look forward to 

a bright, secure, and exciting future under the Nuffield umbrella.” 

Commenting on the acquisition, Andree Deane, chief 

executive of the Fitness Industry Association (FIA), enthuses, 

“We think it’s fantastic news. This is a first for the medical 

profession to recognize the fitness industry as a contender for 

quality fitness provision… There’s no stronger message than 

a takeover of a fitness company.” 

Cannons, founded in 1980 by industry veteran Harm Tegelaars, 

was purchased by the Royal Bank of Scotland and PPM in 2001 for 

approximately $705 million. There are an additional 15 Courtneys 

sites in public leisure centers managed by Cannons Leisure Management. 

In all, the group serves some 165,000 members. —| 

demonstrated, her superb 

fitness and extraordinary athleticism. 

In Blade: Trinity, 

she flexed her taught 

biceps as she battled evil, 

and, in I Now Pronounce 

You Chuck and Larry, 

she showcased her svelte 

curves in lingerie. 

Her physique and 

physical vitality are both 

the result of hard work— 

lots of hard work. Guided 

by personal trainer Jason 

Walsh, the 5'7" Biel 

works out for one hour, 

six days a week, with 

sessions running the 

full gamut, from 

jogging and 

plyometrics, to 

weight training and 

yoga. Even during 

her free time, 

she remains active, 

playing volleyball on the 

beach, surfing, and hiking 

with her dogs. 


Recently, Walsh discussed some 

of the particulars of Biel’s regimen 

with People magazine. Stretch: one 

of her favorite exercises, he said, is 

the walking lunge. “This stretches the 

larger leg and glute muscles.” Cardio: 

a .25-mile jog, followed by 200-, 150-, 

and 100-meter sprints. “It’s the cardio 

than leans her out.” Core: “Hanging 

leg raises don’t build a six-pack, but 

they flatten. Jessica hates them, 

but she powers through!” 

Biel, who turns 26 on the 3rd of this 

month, has an equally healthy mental 

attitude. She refuses to obsess over 

her weight, ignores Hollywood’s 

fascination with the super-skinny, 

and, in fact, doesn’t even own a scale. 

Instead, she focuses on her strength 

and overall health. Her New Year’s 

resolution, according to People: “Stop 

eating cheese and start eating kale,” 

she told the magazine. “I eat way too 

much cheese. Kale is good for you and 

delicious with a little garlic.” 

When it comes to CBI’s fitness role 

models of the month—they don’t 

come any better than Jessica Biel. —| 

www.ihrsa.org | MARCH 2008 | Club Business International 27 

Graham Whitby/Sportsphoto Ltd./Allstar/Newscom


> 

Short Takes | Throw in the Towel? 

Body blast! 

Looking for a way to cut down on towel use at your facility? 

Haystack Dryers, the U.K. company that developed the world’s 

first “people-dryer,” is now marketing the latest version of its 

product to clubs. 

A full-body variation on the hand blow dryers found in many 

restrooms, the Haystack units employ high-volume fans that 

create a horizontal vortex of warm filtered air, accelerating 

evaporation, and infrared lamps that gently warm the skin, 

eliminating any chill factor. The resulting experience, according 

to one user, is “a gentle and warm drying sensation similar to 

that of a warm, windy, sunny day.” 

The average drying time: 2.5-3 minutes. 

Haystack manufactures several models of its dryers, 

including a step-in “family” unit that can accommodate up 

to five people, popular at water and theme parks; a step-in 

“personal” unit, for up to four users; and the wall-mounted 

“club” unit, for individual members. 

The latter, the company points out, offers a number of 

benefits for clubs. It enhances members’ club experience; 

offers an environmentally friendly alternative, or addition, 

to towel service; reduces laundry clutter and costs; reduces 

the facility’s carbon footprint; and, if charged for, generates 

nondues revenues. The units can be set up to operate with 

coins or tokens, or by button or fob triggers. —| 

.com 

For complete information about this product line, 

log on to www.haystack-dryers.com. 

Short Takes | Guinness for Strength 

It seems that the brewers of Guinness beer—known for such popular advertising 

slogans as “Guinness for Strength” and “Guinness Is Good For You”—may have 

been on to something. Researchers at Granada University in Spain have concluded 

that a pint of beer is more beneficial in rehydrating the body after exercise than water. 


Brand-building with 

Four Other Franchises 

Contours Express forges unique strategic 

partnership in Dallas 

Banking on the theory that there’s strength in 

numbers, Contours Express International, 

Inc., recently teamed up with four other 

franchise companies in a joint marketing effort 

designed to generate an additional 250 franchised 

businesses within the greater Dallas area. 

In December, the five held a two-session 

Franchise Road Show Tour, a free franchiseopportunities 

seminar, to educate the general 

public about the basics of 

franchising, and to induce 

prospective franchisees to 

consider their respective 

offerings. Contours 

Express—a women-only 

circuit-training concept 

that offers clients a 

29-minute workout 

on specially designed 

equipment—joined with 

Fantastic Sams hair 

salons, Wireless Zone, 

Hollywood Tans, and 

Salad Creations to target 

the female population 

in the thriving Dallas 

Jose Perez, Jr. 

metro region. 

“Dallas is a great market 

for fitness because of 

the active lifestyles of its residents and the number 

of women in the market,” Contours’ CEO Jose 

Perez Jr., told Area Developer. “We see an underserved 

population which needs more women’s 

fitness centers.” 

Contours Express, based in Nicholasville, 

Kentucky, already has more than 600 locations 

worldwide. It hopes that, aided, in part, by group 

initiatives, such as the Franchise Road Show Tour, 

it will be able to open an additional 40 sites in the 

Dallas area within the next three to five years. —| 

It’s believed that the carbon dioxide 

in beer helps to quench thirst more 

quickly, while its carbohydrate content 

replenishes lost calories. Cheers! —|


Jeff Hall Photography 

Obama at Hampshire Dome 

Exercising Bipartisan 

Politics in New Hampshire 

Health club stages events for both Democratic and Republican parties 

During the last presidential race, 

the Hampshire Dome, a 96,000square-foot 

structure adjacent to 

the Hampshire Hills Sports & Fitness 

Club in Milford, New Hampshire, didn’t 

even exist. It was built just a little over 

two years ago. 

But, during the current presidential 

proceedings, it became the site, on 

January 4, of the single largest Democratic 

Party fund-raising dinner ever held 

in the state. Hosting nearly 3,600 people, 

the $100-and-up per plate event raised 

more than $400,000. 

Presidential hopefuls in attendance 

included Senators Hillary Clinton 

and Barack Obama, Congressman 

Dennis Kucinich, and New Mexico 

Governor Bill Richardson (Senator 

John Edwards didn’t attend). Former 

President Bill Clinton, New Hampshire 

Governor John Lynch, and Democratic 

National Committee Chairman 

Howard Dean also appeared at 

the fund-raiser. 

“Bill Clinton told me this is one of 

the neatest facilities he’s ever been in,” 

reports Rick Holder, who owns both the 

117,000-square-foot Hampshire Hills 

club and the Hampshire Dome. 

That same weekend, on Sunday, the 

Republican Party took up residence 

next door, at the Hampshire Hills club, 

attracting some 1,000 people for a 

closed debate, followed by a brunch 

and speeches. 

Holder originally built the dome to 

service members “in a way they hadn’t 

been serviced before,” he explains. “We 

had plenty of outdoor fields, bike trails, 

and tracks, but none of those indoors; 

the Hampshire Dome gave us facilities 

in a protected, indoor environment.” 

With its 70-foot-high ceiling, the 

Hampshire Dome encompasses a 

remarkable 5.5 million cubic feet of 

space. While the structure—the largest 

configurable space in the state—was 

designed to provide additional opportunities 

for club members, it’s wound up serving 

the entire community in some unique 

ways. “We’ve been able to go beyond 

just what we do within the industry,” 

Holder observes. “I built the dome to 

offer activities and space that no other 

club could provide, and, now, we’re a 

huge source of pride for our community 

because nonmembers can also participate 

in fun activities—like walking, riding 

bikes, etc.—on an à la carte basis.” 


Exercising 

is Still a 

Great IDEA 

> To mark its silver anniversary, 

the IDEA Health & Fitness Association 

spotlighted the 25 most 

significant health benefits associated 

with physical activity and exercise. 

Among them: 

• Long-term participation in 

aerobic exercise lowers the risk 

of cardiovascular disease, the 

leading health-related cause 

of mortality among men 

and women. 

• Moderate-intensity aerobic 

exercise, for 30-60 minutes, 

three to five times a week, reduces 

elevated blood pressure levels. 

• Those who are moderately 

active have a 20% lower risk of 

stroke; those with high activity 

levels have a 27% lower risk. 

• Men and women who are 

physically active have a 30%-40% 

reduced risk of colon cancer, as 

opposed to those who are inactive. 

• Weight-bearing and resistance 

exercises that help to promote 

bone growth can reduce the 

effects of osteoporosis. 

• Low-impact aerobic exercise on 

a consistent basis has been shown 

to improve joint mobility and functional 

ability in arthritis sufferers. 

• Fitness has also proven to be 

an effective means of stressmanagement 

and has positive 

psychological benefits for people 

who suffer from depression. —| 

For the complete list of benefits, 

> .com visit www.ideafit.com. 



Short 

| Obesity Update | 

Is Obesity Really Leveling Off? 

Skeptics question CDC’s recent report of ‘plateau’ 

> The U.S. Centers for Disease Control and Prevention (CDC) 

recently reported that obesity seemed to be leveling off for the 

first time since 1980. About 33% of adult men and 35% of women 

were regarded as obese in 2005-2006, as compared to 31% 

and 33%, respectively, during the 2003-2004 time period. 

Today, more than 72 million 

Americans fall into the obese category. 

Most are adults ages 40-59. 

CDC officials concluded that the 

increases, based on a survey and 

physical examination of 4,400 adults, 

weren’t statistically significant. 

Skeptics, however, warned that 

these figures were too high and 

still cause for concern. “Until the 

numbers start to go in the other 

direction, I don’t think we can 

consider this a success at all,” 

Mark Swanson, a researcher of 


Takes | Fitness Franchises Face Off Online 

Cyberspace is now a virtual space in which you can “get the skinny,” 

so to speak, about how to firm up and slim down—in reality. In recent 

months, no less than three IHRSA members have introduced interactive 

health-and-fitness-minded Websites. 

• Curves International, Inc., the 

Woodway, Texas-based franchise 

company with more than 10,000 

locations worldwide, promises 

that users will “amaze themselves” 

when they subscribe to 

www.curvescomplete.com, a site 

awash with tips and tools inspired 

by the book Curves: Permanent 

Results Without Permanent 

Dieting, by Curves cofounder 

and CEO Gary Heavin. 

• Got a question? At www.askmehowtoloseweight.com, a site launched 

by Casey Conrad, the creator of the Healthy Inspirations fitness franchise, 

industry expert Dr. Kevin Steele gives answers. Every two weeks, 

he and Conrad host a tele-seminar to answer user-submitted weightloss 

inquiries. 

• And elements, the franchiser of upscale clubs for women based 

in Miami, offers www.balanceyourelements.com, a Website offering 

members expert-provided solutions on everything from food to fitness 

to provide a “total-transformation” experience. —| 

Conflicting conclusions 

childhood obesity and school nutrition at the University of 

Kentucky’s College of Public Health, told the Associated Press. 

Bryan Young, the producer of an upcoming documentary 

about the dangers of obesity, titled Killer at Large, calls the 

CDC’s report a “clever PR stunt.” He argues that its claim 

that there have been “no significant 

gains” in the progression of obesity 

is inaccurate and misleading. 

“We’re still talking 2%-3% of the 

population—close to a million people— 

crossing over the threshold of obesity 

in the last two years. That sounds 

pretty significant to me,” Young points 

out. “This report is a failing grade 

for the government’s response to 

obesity, and they’re packaging it 

as a victory because the rate went 

up slightly less drastically than 

in years past.” —|



Exercise innovation 

Exergaming’s Newest Player 

Foundation’s grant supports development of interactive workouts 

Getting fit isn’t all fun and games— 

or is it? Electronic gaming—long 

a favorite pastime of couch potatoes, 

and often blamed for contributing 

to the obesity epidemic—has recently 

emerged as a new, interactive, heartpumping 

fitness activity. Now, a major 

$8.25-million grant may further spur 

the development of this growing 

phenomenon. 

The Robert Wood Johnson Foundation, 

a philanthropic group committed to 

improving America’s health, is convinced 

that gaming holds promise for 

enhancing fitness and, as a result, has 

funded a new national program, Health 

Games Research. Its goal: “to support 

research to enhance the quality and 

effectiveness of interactive games that 


are used to improve health.” The research 

center will be sited at the University of 

California, in Santa Barbara, and overseen 

by communication researcher 

Debra Lieberman, Ph.D. 

The $8.25-million grant will also 

support the Games for Health Project, 

an ongoing effort to bring together 

game creators and health experts. 

“This will only help speed up the 

process of taking our industry from 

a niche market to the main stream,” 

Mike Hansen, the CEO and president of 

iTech Fitness, an IHRSA-member firm 

that specializes in interactive fitness, 

exergaming, and entertainment services, 

told CBI. “It will help spur innovation, 

resulting in product improvements and 

new product developments.” —| 

Fitness Trends: Elderly Living Longer 

> Senior citizens are living longer, healthier lives, thanks in large part to their commitment 

to physical fitness. Between 1995 and 2004, life expectancy for Americans has increased by 

two years, to 77.8, according to the National Center for Health Statistics (NCHS). Meanwhile, 

data from the National Institute on Aging (NIA) reveals that, between 1982 and 2005, the 

disability rates for Americans 65 and older dropped from 26.5% to 19%. The improvements 

can be attributed, in part, to greater public awareness about the importance of exercise 

and sensible eating, Dr. Neil Resnick, the chief of geriatrics at the University of Pittsburgh 

Medical Center, told the Pittsburgh Tribune-Review. 

© 2006 Tyrone Turner 

> 

Short Takes | 

Rhodes Racks Up 

Another Record 

Personal trainer Neil Rhodes 

knows more than his fair share 

about endurance. You may 

remember reading about him in 

the November, 2006, edition of 

CBI, after he successfully broke 

two world records on his Concept2 

rower in the North Pole at temperatures 

of minus 21 degrees 

centigrade, or minus 6 degrees 

Fahrenheit. (Concept2 is an 

IHRSA associate member.) 

Well, the extreme athlete has 

been at it again, racking up more 

unusual claims to sporting fame. 

Most recently, he completed the 

GORE-TEX TransAlpine Run, a 

150-mile run across the Alps, as 

well as the GORE-TEX TransRockies 

Run, a 110-mile stage trail run 

through the Colorado Rockies. 

“The GORE-TEX TransAlpine 

and TransRockies races were epic. 

To add to the beautiful scenery and 

challenging terrain, we had challenging 

weather for both races,” 

Neil Rhodes 

the 50-year-old Somerset, England, 

resident told CBI. “I made 

history as the only Englishman to 

have completed TransAlps and 

TransRockies, back to back. So, for 

at least a year, I hold that title.” 

To date, Rhodes holds four 

world records, including the highest 

climb in an hour on a VersaClimber 

while carrying a 40-pound pack on 

his back, and the highest climb in 

30 minutes on a VersaClimber. 

(VersaClimber is also an IHRSA 

associate member.) —|



Equipment Sales 

Strong in 2007 

If equipment sales are any indication, the fitness 

industry enjoyed a very good year last year. 

Recently released fourth-quarter and full-year 

reports for three major manufacturers were 

peppered with superlatives: 

The Brunswick Corp. (NYSE: BC) had 4Q sales 

of $1.44 billion, beating analysts’ predictions of 

$1.31 billion, with the strong performance attributed, 

in part, to the company’s fitness division, which 

includes Life Fitness, Hammer Strength, and 

Parabody. “Life Fitness capped off a very successful 

year with solid growth in both sales and operating 

earnings during the fourth quarter of 2007, seasonally 

the unit’s strongest quarter of the year,” notes 

Dustan E. McCoy, Brunswick’s chairman and CEO. 

For the quarter, the division had net sales of 

$214.5 million (up 11% over the same period in 

2006); operating earnings of $32.4 million (+12%); 

and operating margins of 15.1% (up from 15%). 

For the year, it had sales of $653.7 million (up 

10% over ’06); operating earnings of $59.7 million 

(+3%); and operating margins of 9.1% (down 

from 9.7%). 

Precor, Inc., the fitness-equipment subsidiary of 

the Amer Sports Corp., a Finland-based conglomerate, 

reported that it had booked its sixth consecutive 

year of record-setting gross revenues, with a 17% 

increase in sales, taking it to $411 million in ’07. 

That followed a 12% increase in ’06. The company 

has produced increases every year since 2000, 

resulting in a total increase, between ’00 and ’07, 

of 240%. “Successive year-upon-year revenue gains 

are an indication that we’re focused on the right 

things,” observes Paul Byrne, Precor’s president, 

“and reflect the momentum we’re building globally.” 

Matrix Fitness Systems, the Cottage Grove, 

Wisconsin-based manufacturer, announced dramatic 

increases both for its fourth quarter and full 

year. For the quarter, it registered a 120% increase 

in domestic sales and a 62% increase in worldwide 

sales; for the year, domestic sales were up 102% 

and worldwide sales, by 58%. —| 

Life Fitness’ 

95T Engage 


FitLinxx Cofounder Joins GlobalFit 

Andy Greenberg, the cofounder of 

FitLinxx, was recently appointed to the 

position of senior vice president for 

sales and marketing at GlobalFit, a leading 

U.S. provider of healthy living benefits. One 

of two cofounders of FitLinxx, he served the 

company for 15 years in a variety of roles— 

from engineering, to prototyping, to business 

Greenberg 

development. During that time, more than 

700 facilities adopted FitLinxx’s coaching and 

tracking technology to improve their members’ experience. 

In his new capacity, Greenberg will be a key contributor to the 

development of a collaborative initiative involving FitLinxx and GlobalFit: 

an innovative new wellness product called Destination: You. 

“We’ve been working with Andy for many months, and we’re very 

excited to have him contributing to GlobalFit’s continued growth, 

particularly as it pertains to our collaboration with FitLinxx,” notes 

Frank Napolitano, the president and CEO of GlobalFit. 

To create Destination: You, GlobalFit incorporated FitLinxx’s Fitsense 

accelerometer technology into its proprietary motivational software, 

allowing users to track—and increase—their daily activity rates. 

Greenberg describes the new product as “a simple and convenient 

program with broad appeal for customers who, traditionally, have been 

underserved by our industry.” —| 

Alexander Club Chain 

Owner Indicted 

Candy Tang confronts serious charges, 

possible consequences 

> In mid-January, Candy Tang, the chairwoman of the Alexander 

Club chain, based in Taiwan, was indicted on charges of fraud and 

breach of trust, and the Taipei Prosecutors’ Office has indicated that 

she and her sister, Tang Shin-ju, could conceivably receive prison 

sentences of more than five years. 

The prosecution claims that Tang, the founder and owner of the 

30-club chain, ordered a company-wide membership-recruitment 

drive last August, even though she was aware that the business 

would soon cease operating. The company, which Tang has been 

running for more than 20 years, abruptly closed the doors of 

all its clubs in early December, without giving prior notice to 

members. Prosecutors also allege that the Tangs intended to 

pocket the $7.6 million in contract fees produced by the sale of 

8,900 new memberships. 

During a press conference in January, Tang told reporters that the 

Alexander Group had been losing money every month for two years 

and that she’d been swindled out of approximately $3 million by a 

business associate. Just before closing, the company’s monthly revenues 

had plummeted from approximately $7.8 million to $2.5 million. 

At press time, no trial date had yet been set. —|

Mean Percent Change 

Total revenue: $1.64 million 5.2% 

Total membership/dues revenue: $1.09 million 4.0% 

Total non-dues revenue: $0.54 million 7.8% 

Same-store total revenue: $1.73 million 5.3% 

Same-store membership/dues revenue: $1.14 million 4.4% 

Same-store non-dues revenue: $0.59 million 6.9% 

Total membership accounts: 3,073 -1.5% 

Same-store total membership accounts: 3,067 0.4% 

EBITDAR $0.47 million 5.3% 

Note: Data reflects information from 18 leading U.S. health and sport club companies, representing 

194 facilities. Same-store revenue data reflects clubs that have been in operation for at least two 

years. Participating companies reported owning/managing an average of 11 facilities (same-store 

count average of 8 facilities). EBITDAR: Earnings before interest, taxes, depreciation, amortization, 

and rent. 


IHRSA Clubs Report Strong 

Third Quarter 24 Hour Fitness 

Arecent IHRSA survey of 

18 leading U.S. health and 

sports club companies revealed 

that commercial clubs’ financial 

performance improved significantly 

for the third quarter of 2007 (which 

ended September 30), compared 

with the same period in 2006. 

These mid-sized companies, representing a total of 194 facilities, 

grew their total revenue by an average of 18.1%, to $16.6 million, 

according to the survey, which was conducted for IHRSA by Industry 

Insights, Inc. The participating companies also reported improved 

same-store revenue—by an average of 5.4%, to $7 million—for clubs 

that have been in operation for at least two years. 

On a per-club basis, individual units increased their revenue by an 

average of 5.2%, to $1.6 million. Nearly 70% of the total revenue was 

fueled by membership dues revenue, which totaled $1.1 million and 

grew 4% since the third quarter of 2006. 

“We’re pleased to report that these leading health clubs consistently 

grew dues and nondues revenue, while holding gross margins at 29% 

for the third quarter,” notes Joe Moore, IHRSA’s president and CEO. 

Looking forward, Katie Rollauer, the association’s senior manager 

of research, observes, “This growth pattern has been evident during 

all three quarters in 2007, and we anticipate a positive outlook for the 

year-end due to a historical increase in membership sales that typically 

occurs late in the fourth quarter.” 

The survey also found that the average earnings before interest, 

taxes, depreciation, amortization, and rent (EBITDAR) improved by 

5.3%, to $470,000. As a percentage of total revenue, EBITDAR was 

29% of revenue. —| 

3RD QUARTER 2007 

(FROM Q3-2006 TO Q3-2007 PER CLUB ANALYSIS) 

Makes ‘Strategic 

Adjustments’ 

Five executives, including 

founder, leave the company 

> In January, Mark Mastrov, the founder of 

24 Hour Fitness Worldwide, Inc., resigned as the 

chairman of the San Ramon, California-based 

chain, the first step in a major management 

realignment. Then, on the last day of the 

month, the official date of Mastrov’s departure, 

the company announced that four other 

executives were leaving. They are: Tony Bakos, 

vice president and general counsel; Mike 

Feinman, vice president; Don Harbich, vice 

president; and Adam Loew, vice president 

of new club development. 

In a statement about the latter changes, the 

company said: “24 Hour Fitness is dedicated to 

growing our business and to providing worldclass 

service to our customers. As part of this 

ongoing commitment, we regularly evaluate 

our resources and organizational structure 

and make strategic adjustments where 

necessary. Our recent personnel changes 

are consistent with these objectives… ” 

Earlier, the company had explained, 

simply, that Mastrov was leaving to “pursue 

other interests.” 

24 Hour Fitness, started by Mastrov in 

1983, now has more than 400 clubs and 

3 million members worldwide. In 2005, the 

company was sold to Forstmann Little 

and Co., a private investment firm, for 

$1.6 billion, and, the following year, Mastrov 

ceded his CEO position to Carl C. Liebert III, 

a former executive at The Home Depot. 

What Feinman would be doing in the 

future soon became clear: Last month, 

Gold’s Gym International, Inc. (GGI), 

announced that it had hired him to serve 

as its chief operating officer (COO), with 

responsibility for its 62 corporate-owned 

facilities. “We’ve known Mike for several 

years now and are excited to have him on 

board,” says David Schnabel, the CEO of 

GGI. “We’ve admired his accomplishments 

from afar, and look forward to having his 

expertise in-house.” —| 



In U.K., a 

Changing 

of the Guard 

FIA chairman calls for creation 

of National Wellness Service 

> In an unprecedented move, Fred Turok, 

the chairman of the Fitness Industry 

Association (FIA), a nonprofit trade 

organization based in the U.K. that, 

among other things, works to promote 

physical activity, has put pressure on the 

government to change its approach to 

healthcare. He’s called for the formation 

of a National Wellness Service, which 

would be similar to the National Health 

Service (NHS), Britain’s publicly funded 

healthcare system, but would focus less 

on treating the sick and concentrate more 

on fostering wellness and preventing the 

onset of illness. 

At the 2007 FIA Annual Industry Summit 

in November, Turok, recognizing the everescalating 

cost of healthcare, appealed to 

government leaders to direct resources 

toward the creation 

of this new 

service. Such a 

move, he argued, 

would “cost a 

fraction of what 

we currently 

spend on treating 

the lifestyle-related 

diseases we 

currently could 

prevent, but fail 

to do so.” 

Fred 

Turok 

Pledging up to $1.1 billion in donations 

from the fitness industry to initiate what 

he termed an “Olympic Legacy,” Turok 

recommended that the government make 

the most of the nation’s underused fitness 

resources, namely “6,000 gyms [located] 

no more than 20 minutes from almost 

90% of the population, and almost 25,000 

trained fitness professionals.” (London 

has been selected as the site for the 2012 

Olympic and Paralympic Games.) 

Prior to joining FIA, Turok had founded 

and developed LA Fitness, one of the 

U.K.’s leading club chains; it currently 

has some 88 facilities and more than 

250,000 members. —| 


Personal Training 

Testing Trainer Effectiveness 

By Dawn Allcot 

The conventional wisdom is that three key factors contribute to a 

personal trainer’s success—education/training; level of experience; 

and interpersonal skills. 

Cedric Bryant, Ph.D., the chief science officer for the American Council on 

Exercise (ACE), is concerned that many club owners don’t give enough 

consideration to the third area. “It’s called personal training for a reason,” he 

asserts. “The trainer and the client must establish a good personal connection.” 

So, how do you ensure that your trainers are delivering on the all-important 

“personal” portion of their jobs? 

Customer-service surveys are one way to determine 

whether or not a trainer communicates clearly, 

motivates clients without intimidating them, and 

remains attentive during training sessions. 

Bill Sonnemaker, the CEO of Catalyst Fitness, in 

Kennesaw, Georgia, takes written assessments a 

step further. His trainers complete self-evaluation 

forms, providing in-depth responses to questions 

about client retention, participation, and success, as 

well as their own goals and efforts. 

If you’re looking for solid numbers to evaluate a 

trainer’s job performance, review client retention rates, Personal touch 

new customers, hours worked, total revenue brought 

in, and total clients. “If members are attending 

regularly, not missing sessions, and seem to be getting a good experience, that would 

indicate quality performance on the part of the trainer,” says Bryant. 

Professional certifications provide another measurable benchmark. Sonnemaker 

requires that his trainers be certified through the National Academy of Sports 

Medicine (NASM), one of the many agencies that meets IHRSA’s recommendation 

of accreditation by a third-party accrediting body. “I cannot impress upon you the 

feeling of relief that comes from knowing that all of our trainers are playing on the 

same field,” says Sonnemaker. 

Certification goes hand-in-hand with ongoing education; experts recommend 

that trainers receive a minimum of 10 hours per year of continuing education, in 

the form of live workshops, seminars/conferences, distance-learning courses, 

or written coursework. 

Club owners may wish to consider providing tuition-assistance or paid time off 

to encourage continuing education. “Personal training generates a significant 

amount of revenue for most club operations,” Bryant points out. “It makes sense 

for the club owner to invest in the people responsible for generating it.” 

Bryant also suggests hosting a seminar or workshop onsite at the club. “It 

makes it convenient for trainers to continue their education, but it also brings some 

excitement to the club!” 

Written evaluations and metrics assessments give club owners a yardstick by 

which to measure trainers’ effectiveness, but nothing beats active management, 

according to Bryant. “Walk the floor and observe your staff. When they understand 

that you’re engaged in day-to-day operations, it will dramatically affect how your 

staff approaches the job.” —| 

– Dawn Allcot, dawnallcot@gmail.com

CBI Spends 10 Minutes on the Line with 

Tim Miller 

Tim Miller, 41, is now 

applying his hotelier 

expertise—acquired as 

both a principal for the 

Morgans Hotel Group, 

one of the fastestgrowing 

boutique 

hotel companies in 

the country, and as 

founder and president 

of Alden Hotels—to 

Crunch Fitness. 

.com 

For more information 

about Crunch 

Fitness, log on to 

www.crunch.com. 

What was it like to venture into a new industry, and why 

did you undertake such a challenge? How did you 

ramp up? In what ways does your background in the 

hospitality business support and complement your new 

responsibilities and your vision for Crunch Fitness? What 

are your plans for expanding and refining the brand? 

“When I was first approached about the job, I saw 

it as a once-in-a-lifetime opportunity. I was aware 

of Crunch both as a loyal member and as a mediasavvy 

person. I’d seen the luster of the brand fade a 

bit over the years, and I saw this as my opportunity 

to recreate and reinvent an excellent brand. After 

working for 17 years in the hospitality industry, 

serving in executive positions with both Alden and 

Morgans hotels, it was a tough decision. But I thought 

that, if I didn’t take this chance now—to make a mark 

with a company that already had great brand equity— 

I’d always second-guess that decision. 

Actually, I think I’ve had one of the best educations 

you can possibly get as far as fitness goes. I’ve been 

a workout enthusiast since I was in high school— 

for more than 20 years now. I truly have a member’s 

perspective. Being in a gym five days a week for the 

past two decades has taught me a lot about what 

works, and what doesn’t work, for the people who 

are most affected by the decisions we make. 

And, because the hospitality and fitness businesses 

aren’t really all that different, my transition has 

been incredibly smooth. In both cases, it’s the people 

who make the business happen. In hospitality, 

you’re serving guests; in fitness, it’s members. The 

two industries provide different experiences, but 

both share the mission of keeping people engaged, 

happy, and, ultimately, coming back. In the hotel 

business, it’s a metric we called the “repeat guest 

factor,” while, in fitness, it’s retention. Similarly, on 

the employee side, the staff work long hours, and, 

as a leader, you need to acknowledge the work 

they do to keep the guests and members happy, 

which can apply to almost any business. 

Crunch has always been an “inclusive” brand. We 

never made judgments, and everyone could 

| News & Know How | First Person 

belong—hence the tagline, “We all Crunch.” And 

there’s always been a great sense of fun and 

whimsy. But, since the chain was sold twice, we’ve 

lost a little bit of the glow. So I see my first task 

as fortifying the brand and making sure that 

people both inside and outside the organization fully 

understand what Crunch means and that they 

should be a part of it. If we want to grow—we’re at 

30 locations now and we’d like to be at 50 or more 

during the next three years—we need to have a welleducated 

and well-informed organization regarding 

the ethos and core of the brand. To that end, we’ve 

had a team here developing what I call our “cultural 

awareness program,” which is all about educating 

our staff about the brand. In January, every 

employee began participating in that program. 

And we’re poised to grow. We just announced 

two new San Francisco sites, and we’re looking at 

locations in Los Angeles, Miami, and New York. 

We’re also looking in entirely new markets where 

we feel there’s a synergy between what Crunch 

stands for and what the market will bear. We’ll be 

in key urban areas where there are people who 

fundamentally understand our brand. Crunch isn’t 

about New York City—it’s about a sensibility shared 

by people all over the world. We’re not based on a 

demographic, but, rather, a psychographic—someone 

who’s young at heart, savvy, knows what’s 

“good,” and likes to have fun. 

Another focus for us will be retention. Coming 

from outside the business, one thing that I find 

startling is the attitude the industry takes toward 

attrition and retention. Our goal is to provide an 

undeniably great experience—so that we don’t 

have a large number of people who decide to go 

someplace else. ” —| 



Awards 

Fitness Management Bestows Nova7 Honors 

Each year, Fitness Management magazine recognizes fitness facilities 

both domestically and internationally with its Nova7 awards. A segment 

of the awards focuses on the most innovative programs in seven categories 

of excellence. This year, IHRSA member clubs swept the awards. Winners 

by category included: 

• Facility Design, Construction, and Decoration: 

Cooper Aerobics Center at Craig Ranch, McKinney, Texas 

• Fitness Prescription and Assessment: Club One, Inc., 

San Francisco, California 

• Exercise Incentive Programming: 

A.G. Edwards Fitness Center, St. Louis, Missouri 

• Events, Classes, and Community Outreach: 

Bodyworks Family Sports Center, Lubbock, Texas 

• Customer Service: Rochester Athletic Club, Rochester, Minnesota 

• Websites and New Technology: 

Faster Fitness, Charleston, South Carolina 

• Management, Marketing, and Sales: 

Cooper Aerobics Center at Craig Ranch, McKinney, Texas 

Congratulations to all! —| 

Cooper Aerobics Center 

| News & Know How | On The Move 

Expansion 

Getting Capital Results in the Capitol 

Results, The Gym is expanding once again in its 

hometown of Washington, D.C. Owner Doug Jefferies 

recently opened a third location there—a two-level, 

25,000-square-foot club that offers cardiovascular 

machines with personal DirecTV screens and a 

training pool. Meanwhile, Jefferies, who opened 

his first Results, The Gym facility in 1996, has just 

signed a lease for his fourth D.C. location. —| 

Retrofitness Moves Forward 

at Rapid Rate 

Retro’s cardio 

Retrofitness, a workout destination that transports 

exercisers back to the 1980s, recently hit the 60-unit 

mark—after only one year of franchising. The 

company is now on track to open 450 additional 

centers in the next three years. 

While this unique club model offers a fun 

“flashback”—with such features as retro-style 

color schemes and classic pop-culture 80s music— 

it is anything but behind the times with respect to 

its equipment. One of its signature elements is a 

“RetroTheatre,” a state-of-the-art cinema where 

members can burn calories on the latest treadmills, 

recumbent bikes, and elliptical trainers while watching 

such popular ’80s flicks as Sixteen Candles and Ferris 

Bueller’s Day Off. Retrofitness also offers a full 

collection of more than 50 top-of-the-line strength 

and cardio machines, complete with individual LCD 

TV monitors. “People forget that they are working 

out because they are having such a good time just 

being in one of our gyms,” says Eric Casaburi, the 

chain’s founder. 

Retrofitness franchises range in size from 

10,000 to 15,000 square feet. —| 



Promotions 

Patti Geigel Launches Her Own Anytime Fitness Star 

Inspiring: Patti Geigel 

Movers and Shakers 

Wilkins 

MAC Promotes 

Mary Kim Wilkins 

to Site Manager 

> The Maryland Athletic Club 

& Wellness Center (MAC), 

with three facilities in the 

Timonium, Maryland, area, 

has promoted Mary Kim Wilkins 

to site manager of its recently 

opened MAC Express club in 

Hunt Valley. In this position, 

she will be responsible 

for leading and managing 

employees at the new location. 

Prior to joining MAC in 1998, 

Wilkins worked for Johns 

Hopkins University’s Alumni 

Relations Office. —| 

Gallagher 

TSI Adds Gallagher, 

Kastin, Rizzo to 

Management Team 

> Town Sports International 

[Nasdaq: CLUB], based in 

New York City, has named 

Daniel Gallagher CFO; David 

Kastin senior vice president, 

general counsel, and corporate 

secretary; and James 

Rizzo senior vice president, 

human resources. Gallagher 

joined the company in 1999 

as vice president, finance; Kastin 

in August 2007; and Rizzo 

came onboard in February 2007 

as senior vice president, 

human resources. —| 


Sometimes, it takes a single incident to send us off in a new direction. 

Patti Geigel, a 38-year-old hairdresser and mother of two from 

Manitowoc, Wisconsin, was happy with herself. “I’ve always been a 

big person,” she says. That happiness changed when she was unable 

to go on an amusement park ride with her daughter. As a result, “I 

went home and started changing my life,” she asserts. That change 

included joining both her local Anytime Fitness club and Weight 

Watchers and, a year later, achieving a weight loss of more than 

100 pounds. 

Recently, Geigel was cast in a “before and after” Anytime 

Fitness television commercial spot. “She came to our club looking 

for a little help,” notes Mike Langley, owner of the Anytime Fitness 

clubs in Manitowoc and Two Rivers. “Now she’s leading by example, 

helping others. I don’t think even Patti realizes how many people 

she has indirectly motivated by them hearing her story, seeing her 

commercial, or looking at her before and after pictures.” 

Headquartered in Hastings, Minnesota, fitness franchise company 

Anytime Fitness has more than 800 locations in operation across 

the U.S. and Canada. —| 

The Power Behind San Diego’s Superstars 

LaDainian Tomlinson 

If you watched a recent episode of 60 Minutes that featured 

philanthropist and San Diego Chargers superstar LaDainian 

Tomlinson, you may have noticed a trainer standing quietly at 

his side. The man who went unmentioned and unacknowledged 

on the show, but who helps Tomlinson, a running back, make the 

most of his physical assets is Todd Durkin, the owner of Fitness 

Quest 10, an 8,000-square-foot personal-training, massage, and 

athletic-performance facility in San Diego, California. 

Durkin also works with Tomlinson’s former teammate, quarterback 

Drew Brees, who now plays with the New Orleans Saints. 

Durkin has a special understanding when it comes to dealing 

with elite football players and their training programs, injuries, 

rehab regimens, etc. He played for the European and World 

Football Leagues until 1995, when a back injury sidelined him 

permanently. He subsequently developed his Optimal Performance 

Bodywork method, produced DVDs on the system, and taught it 

across the nation. In 2002, he opened Fitness Quest 10. 

Speaking of Tomlinson’s and Brees’ injuries and the rehab 

programs he helped them with, Durkin says, “I know the blood, 

sweat, and tears they put in to get where they’re at.” —|


Public Service Openings 

ClubCorp Event Supports Multiple Charities 

Nieto, l., and Affeldt 

What better way to celebrate a half-century serving others than with the 

largest-ever charity event in your company’s history? Held this past October, 

the ClubCorp Charity Classic, a company-wide day of fundraising events, 

raised $1.6 million for the Muscular Dystrophy Association’s Augie’s Quest, 

the PGA Foundation, Susan G. Komen for the Cure, and Club Corp’s 

Employee Partners Care Foundation. Throughout the day, Dallas-based 

ClubCorp’s 150-plus private clubs opened their doors for dinners, live 

auctions, tennis and golf tournaments, and fitness activities. 

“For the past 50 years, ClubCorp has been in the business of building 

relationships and enriching lives, but never more so than this past October,” 

observes Eric Affeldt, the company’s president and CEO. “I am so proud of 

our clubs, our employee partners, and our members, and how they came 

together to provide extraordinary and unique experiences for those in their 

communities while also raising money for four very worthy causes.” —| 

American Family Fitness Shows Its Heart 

A good corporate citizen helps its community grow and thrive as it does. 

When the seven-facility American Family Fitness chain, headquartered in 

Richmond, Virginia, built its latest 90,000-square-foot West End club, the 

company shared its good fortune with the local Henrico County Schools. 

A portion of membership sales was earmarked for a donation of $1,200, 

enabling the Henrico County Health and Physical Education program to 

purchase heart-rate monitors for use in alternative physical education 

courses for its special needs students. 

“Henrico County Public Schools is most appreciative of this donation by 

American Family Fitness,” says Bonnie Conner-Gray, educational specialist 

for health and physical education for Henrico County Public Schools. “Without 

the partnership and support of local fitness centers, the students in most need 

would not have this curricular advantage. Students will be able to develop 

a positive relationship between the local fitness and wellness centers, 

which will carry over into adulthood.” —| 


Fitness First Achieves a First in Bahrain 

Britain’s Fitness First has added another club to its 

family of 500, which currently spans 16 countries. 

This facility has the distinction of being the chain’s 

debut club in Bahrain in the Middle East. The 

high-end 8,530-square-foot club, located inside 

the Bahrain World Trade Center, will feature more 

than 100 pieces of strength and cardiovascular 

equipment; free-weight training areas; groupexercise 

studios; a private, women-only workout 

area; sauna and steam rooms; and an outdoor 

pool overlooking the Arabian Gulf. 

Fitness First is now in its third year of expansion 

into the Middle East, with 10 clubs in Dubai, 

Jordan, Lebanon, and Saudi Arabia. —| 

Just for UK Kids 

To help stem the tide of childhood obesity in Europe, 

two new youth-specific club companies have recently 

debuted in the U.K.—SHOKK énergie, a new franchise 

model for kids ages 5-15 that’s a collaboration 

between the énergie Group and SHOKK; and 

t2, a club in Northampton for 7-16-year-olds. 

SHOKK énergie is based on the SHOKK youth 

fitness model, which is already in place in some 

120 U.K. clubs and eight international locations. 

The new model will be rolled out using the énergie 

franchise platform. 

t2 will help build its membership base through 

local physician referrals. The club will offer a range 

of physical activities for kids using such equipment 

as arcade-style dance platforms, a boxing zone, 

an indoor mountain bike studio, as well as advice 

on nutrition and lifestyle. —| 

SHOKK-ing! 


‘America’s Doctor’ - Dr. Mehmet Oz

Michael Carpenter/ WENN/Newscom 

Dr. Mehmet Oz 

CBI: Your media achievements—as a regular guest on The Oprah Winfrey 

Show and Oprah & Friends and the coauthor of a series of best-selling 

books—have made you one of the best-known physicians in the world. 

How did you become such an effective communicator? 

DR. MEHMET OZ: I practice in Manhattan, the media capital of the country, so, whenever 

some journalist needed a quick insight, or interview, or sound bite, I was there. 

I got comfortable talking to the media. I understand the kinds of challenges that they 

face, trying to craft a story, but I also appreciate that they’re not authorities on the 

complexities of medicine. 

My wife is in the entertainment business, and, frequently, she’d say, “You present this 

information well. You could do something on a bigger scale. Instead of talking to people, 

one by one, in your office, let’s do a program, together, that will let you share with everyone 

what you teach your patients.” So, I did a show called Second Opinion. That was how 

I met Oprah—she came on my show in 2003, and, subsequently, invited me to appear 

on her show. 

CBI: In addition to television and radio, you’re also involved in a wide range 

of other activities. Can you provide a short synopsis? What ties all of these 

interests together? 

MO: All my work is driven by a conviction that we can create a movement to change 

health in America and that, in order for a country to be wealthy, it has to be healthy. 

That belief informs every aspect of my interests—the role of alternative medicine, my 

business and philanthropic ventures, the technologies I’ve invented to change the way 

we do heart surgery. 

I’ve worked hard to introduce integrative medicine into the hospital environment. 

People come to us broken, but they need more than just having their heart repaired. 

We need to employ a more holistic approach, helping patients to understand, accept, 

and meet their own responsibility for their health and well-being. 

CBI: Educating the public, the man or woman on the street, seems to be the 

defining goal of much of what you do. 

MO: Absolutely. The YOU Docs series of books that I’ve coauthored with Dr. Mike Roizen 

parallels what I’m trying to accomplish with my television and radio endeavors. They’re 

designed to teach the reader, of course, but, more than that, the books give them the 

knowledge they need to influence and help the people they love. And then there’s 

RealAge, the business that Mike and I are involved in. Mike has developed a remarkable 

database that allows him to calculate the “net present value” of a person’s health decisions—in 

plain English, how their choices about eating, exercise, sleeping, etc., affect 

their longevity. That’s important because, if you’re going to teach people, and get them 

to take charge, they need to understand the implications. RealAge allows them to 

quantify the results. > 

| CBI Interview | 

The man who’s known as “America’s Doctor” is determined to have an 

impact both on the public’s health and the country’s healthcare system 

Highlights 

» Media medical practice 

» National health crusade 

» Spotlight on kids’ needs 

» Revamping U.S. healthcare 

Dr. Mehmet Oz, M.D., 47, 

is best known as the man 

behind Oprah Winfrey’s “Ask 

Dr. Oz” television segments 

and, with partner Dr. Mike 

Roizen, as half of the “YOU 

Docs” team, which has 

created a series of bestselling 

books. Beyond that, 

he’s vice-chair and professor 

of surgery at Columbia 

University; directs the 

Cardiovascular Institute and 

Complementary Medicine 

Program at New York Presbyterian 

Hospital; has authored 

more than 400 original publications, 

book chapters, and 

medical books; holds several 

patents for cardiac devices; 

and performs some 250 heart 

operations annually. He also 

participates in the daytime 

diva’s XM Satellite Radio 

show, Oprah & Friends, and 

is a chief medical consultant 

to Discovery Communications. 

He and his wife, producer/ 

actor/author Lisa Oz, have 

four children, and live in 

Cliffside Park, New Jersey. —| 



CBI: Educating children is clearly 

another one of your priorities. It’s 

the primary focus of HealthCorps, 

one of your philanthropic interests. 

MO: Yes, it is. I’ve been involved with a 

number of national panels on childhood 

obesity, and I come back from them very 

dismayed because, while we know what 

we want to say, we don’t know how to say 

it to kids. 

But if I can get a college graduate, 

someone who’s hip and has some attitude, 

who’s been taught how to teach 

others about health issues… if I can get 

someone who’s just a few years older 

than the students to sit in a schoolroom 

and be their big brother—then 

we can get the message across to 

them. What’s the message? Sensible 

eating, regular exercise—those are 

the two basic fundamentals. 

That’s what HealthCorps is all 

about, giving kids good mentors to 

provide them with sound information. 


We’ve developed robust teaching 

plans, specific homework items, and, 

even, activist programs. You can check 

them out at www.healthcorps.org. 

CBI: We understand that you’ve 

been able to forge partnerships 

with schools in New York, New 

Jersey, Pennsylvania, and Florida. 

MO: New York is our biggest state and a 

good example. We’ve received several 

million dollars from the New York City 

Council, and match all of the money 

that we get from the city and state. A 

lot of the money we raise for the program 

comes from private individuals. 

I should point out that there’s nothing 

at all proprietary—no copyrights or 

patents—about this. We take no ownership 

of the program. We’ll do the training 

for you, but, basically, what we’re really 

saying is, “Take what you want! Just take 

it and use it!” 

CBI: We’ve heard you’re familiar 

with the program that Geoff Dyer, 

the head of Lifestyle Family Fitness, 

the Florida-based chain, has 

implemented to introduce teens, 

free of charge, to club services. 

What do you think about it? 

MO: What a great idea! It’s sort of like 

City Harvest, a program here in New 

York that collects unused food from 

restaurants and distributes it to the 

poor. Geoff’s idea is brilliant in that it 

takes unused resources and reallocates 

them. You don’t have to build new clubs 

or new infrastructure—everything is 

already there. You have unused weight 

machines … and you have kids—just 

put them together. It’s perfect! 

CBI: You did your undergraduate 

work at Harvard, but, afterward, 

attended a joint MD/MBA program 

at the University of Pennsylvania

and its Wharton School of business. 

What prompted you to do that? 

MO: The reason I wanted an MBA was 

because I wanted to understand healthcare 

finance. Even then, back in the early 

’80s, I recognized that we were going to 

face major challenges in terms of how 

we were going to pay for healthcare in 

America. I saw bureaucrats taking ownership 

of the problem; and I felt strongly 

that someone who actually took care of 

patients should understand enough 

about the business of medicine to be 

able to offer some sensible insights and 

viable solutions. The distinction between 

a medical and a business degree 

involves vocabulary, knowledge, and 

cultural issues; you evaluate and think 

about matters quite differently. So, now, 

when I’m giving advice to someone 

who’s thinking about the healthcare 

challenges facing this country, I understand 

concepts such as net present 

value or the value of a dollar today vs. 

tomorrow—I understand the actual 

market forces that are involved. 

CBI: Given the fact that you’d like 

to play some sort of role in reworking 

the healthcare system—what 

do you think needs to be done? 

MO: First, everyone has to have insurance. 

We need to have affordable healthcare 

for all. I’m not going to suggest, at this 

point, how we should pay for it, although 

I do have some ideas on the subject. But 

everyone has to be in the system. When 

a person is outside of the system, they 

actually wind up costing the system a 

lot more. An uninsured patient is like a 

rudderless ship coming into dock—it 

smacks into things and wreaks havoc. 

The collateral damage is unacceptable 

and unaffordable. 

Once everyone is in the system, we 

need a health-information system that 

allows us to be smarter patients and 


smarter doctors. Then, when I see a 

patient, the information about that visit 

will be collected and saved so that other 

doctors, down the road, can figure out if 

I did the right thing and, more importantly, 

determine whether it’s going to work 

for their patients. 

CBI: What sort of synergy, if any, 

is there between the work you’re 

doing and the goals that IHRSA 

and its member clubs are 

striving toward? 

MO: It’s huge! Bottom line: IHRSA is 

all about getting folks to recognize and 

accept the roles they have to play in 

order to enhance and ensure their own 

health. IHRSA is saying that, if you want 

to get in good physical shape, you have 

to show up at the gym. And that’s true! 

HealthCorps, and virtually all of the 

other activities that I’m involved in, 

are communicating very much the 

same message. —| 



For industry 

pioneer 

AUGIE NIETO, 

it’s still 

all about 

‘LIFE’ AND 

‘FITNESS’ 


Augie Nieto, the cofounder and former president and CEO of Life 

Fitness, was diagnosed with amyotrophic lateral sclerosis (ALS), 

also known as Lou Gehrig’s disease, a debilitating, untreatable, and 

eventually fatal motor-neuron condition, in March 2005. He recounts 

that development in Augie’s Quest: One Man’s Journey from Success 

to Significance, a book that he coauthored with T.R. Pearson, an 

excerpt of which appears here. Since then, insofar as possible, Nieto 

has struggled, successfully, to maintain a business-as-usual approach 

to life—dealing with ALS in the same way that he managed countless 

professional challenges during a long and distinguished career. 

His efforts to help find the cause of, and a possible cure for, ALS may 

eventually be counted as his most profound and far-reaching achievement. 

Nieto’s ongoing victory—at living life well and productively—is described 

by Contributing Editor Stephen Wallenfels. > 

Augie 

In Action!

Courtesy of MDA 


Augie Ongoing 

Augie’s Quest: An Excerpt 


The trouble began with a sharp twinge in the summer of 2004. Forty-six-yearold 

Augie Nieto had endured bouts of lumbar pain before, but this one was 

different, more tenacious and acute. The discomfort lasted for weeks and only 

ebbed after a full course of prednisone and three epidural injections. Augie 

attributed the ordeal to overexertion and middle age, but what seemed at the 

time an isolated episode would soon take on grimmer significance. That 

twinge would prove to be the opening salvo in a cascading calamity. 

Over the course of the following months, Augie noticed a gradual erosion 

in his strength and endurance. A lifelong weight lifter, marathoner, and 

evangelical fitness fanatic, Augie was soon incapable of training with his 

customary hundred-pound weights. Then ninety pounds proved too much. 

Then eighty. And seventy. At length, he was reduced to working out with forty-pound weights, 

which he blamed largely on his weak back but also on the curious state of his right arm. 

The muscles had begun to twitch. The entire limb was alive, day and night, with rapid-fire, 

involuntary contractions. The condition was painless but maddening. 

By early 2005, Augie’s speech had slowed perceptibly, and he was having difficulty reaching 

across his body with his right hand to spread shaving cream on his left cheek. A January trip 

to Vietnam found Augie waterskiing on the Mekong River, where the towrope pulled out of his 

hands, a novel experience for this veteran outdoorsman. “I’d never had that happen to me 

before,” Augie confessed. “I came home and told my wife, ‘We’ve got to check this out.’ ” 

At the time Augie had no personal physician, but through the years he’d undergone numerous 

biannual executive physicals at the Mayo Clinic’s Scottsdale facility. When he called for an 

appointment, the staff was quick to accommodate him, 

“ 

and Augie and Lynne Nieto flew from their Southern 

That twinge would prove California home to Arizona on the evening of March 23. 

to be the opening salvo in a The following morning, Augie met with the physician who 

cascading calamity. 

” 

would serve as coordinator and quarterback for the 

battery of tests he would undergo in the ensuing two days. 

The Mayo Clinic prefers to start cold with its patients. 

Its doctors consult no past histories but begin anew with every evaluation. Augie merely 

provided a description of his symptoms, and a team of physicians—specialists in far-ranging 

fields—began quizzing and prodding him as they set about working with exhaustive 

deliberation toward a diagnosis. They analyzed Augie’s blood chemistry, subjected him 

to thoroughgoing motor reflex tests, and performed both a CT scan and an MRI in a bid to 

pinpoint the cause of his degenerating strength. 

Everyone hoped that the trouble would prove to be relatively benign, a case of heightened 

stress and overexertion or, possibly, chronic Lyme disease. But by Friday afternoon, Augie’s 

team had only succeeded in eliminating potential culprits, not identifying a cause. 

In a final meeting that day, a clinic neurologist asked Augie to stick out his tongue. “Thank 

God it’s not vibrating,” the doctor told him. “That’s a symptom of ALS”— amyotrophic lateral 

sclerosis, otherwise known as Lou Gehrig’s disease. ALS remains incurable and is invariably 

fatal, typically within three to five years. 

Augie passed along the news to his wife as they drove to the airport for their flight home. 

“They don’t know what it is,” he told her, “but at least it’s not ALS.” 

Augie’s lead physician had requested that he return to Scottsdale the following Monday. 

“You never,” Augie quips these days, “want to get called back to the Mayo Clinic.” Augie’s

younger brother Dave accompanied Augie and Lynne on 

this second trip. Doctors subjected Augie to an increasingly 

invasive series of neurological tests throughout the day. 

These culminated in an EMG, a procedure Augie never 

speaks of without wincing. 

Electromyography, a nerve induction velocity test, requires the insertion of needle 

electrodes through the skin and into the muscles. The patient contracts and relaxes his 

muscles by turn, and the resulting electrical impulses register on an oscilloscope to be 

weighed against a known healthy standard. The disorders that can cause abnormal EMG 

results run into the dozens and include, in addition to ALS, Guillain-Barré syndrome and 

muscular dystrophy. 

Most literature on the procedure includes language to the effect that the patient “may feel 

some pain or discomfort when the electrodes are inserted.” Augie’s description is a bit more 

incisive: “It hurt like hell.” 

Stretched out on the examination table, his body bristling with needles, Augie could see 

little of what was going on around him beyond the face of the neurologist conducting the 

test, who was monitoring the screen of the oscilloscope. “I was looking at the expression on 

his face,” Augie said, “and it wasn’t good.” 

By Monday evening, Augie still had no definitive diagnosis, though the inquiry was clearly 

moving into an area where none of the answers would be welcome. There is no affirmative 

test for ALS. The diagnosis is one of exclusion, and early Tuesday afternoon, Augie and 

Lynne entered neurologist Ben Smith’s office and were confronted by some stark news. 

Augie’s team of physicians had succeeded in eliminating all possibilities but two, multiple 

sclerosis and amyotrophic lateral sclerosis—MS and ALS. 

A definitive test for MS requires a spinal tap—one more needle buried deep—which Augie 

submitted to later that afternoon. Then he, Lynne, and Dave awaited the results, passing 

several hours strolling through the Mayo Clinic’s renowned cactus garden and indulging 

in what Augie and Lynne describe today as a perfectly surreal driving tour past Phoenix 

hotels for the benefit of Augie’s brother, who was visiting the area for the first time. All the 

while, Augie and Lynne shared one wish. 

“Can you even imagine,” Augie asks today, “hoping to have MS?” 

By midafternoon on Tuesday, March 29, the spinal tap results were in, and Augie and 

Lynne sat together on Dr. Smith’s office sofa awaiting Augie’s diagnosis. Dr. Smith delivered 

the baleful news as delicately and empathetically as circumstances would allow. “I almost 

felt sorry for him,” Lynne said, remembering that afternoon. “He was a very nice man, 

and very uncomfortable. I think I had tears running down my face. Augie was stunned. 

He didn’t say a word.” 

Even after four rigorous days of testing at one of the premier medical facilities on the 

planet, Dr. Smith could only allow that Augie had an 80 percent chance of having ALS, a 

testament to the mysterious and elusive nature of the disease. 

When Augie and Lynne asked about potential therapy and treatment, they got more 

bad news. There was only one FDA-approved drug specifically for ALS: riluzole, a glutamate 

blocker that can extend the life of an ALS sufferer by sixty to ninety days, though even 

those modest figures are in some doubt. “You’d best,” Dr. Smith advised Augie, “get your 

affairs in order.” —| 

Reprinted by permission of Bloomsbury USA. Copyright © 2007 by T.R. Pearson and Augie Nieto 

You’d best,” 

Dr. Smith advised Augie, 

“get your affairs in order. 

“ 

” 


Conquest 

of a 

I first interviewed Augie Nieto in October 2005, seven months after he’d been 

diagnosed with amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease. 

We talked in a small local restaurant near his home on Balboa Island, a tranquil oasis 

30 minutes down the coast from Los Angeles. The effects of ALS were just beginning to 

make themselves outwardly apparent. An occasional slurred word, the simple challenge 

of balancing food on a fork, showed that his muscles were disconnecting from their motor 

neurons and, progressively, losing their ability to function. 

While he spoke about many things that day—his beloved family, his legendary career with 

Life Fitness, his strong and enduring enthusiasm for the industry—it was clear that he’d 

embarked on a new mission. A line had been drawn in the sand. Since then, Augie has been 

marshalling his most precious resources—his time, energy, and passion—to wage an all-out 

war against a devastating and incurable disease that has confounded scientists for well over 

a century. 

To do so, he needed to raise money—lots of it, and fast. 

The result of his decision, and determination, is an ambitious and unique initiative 

known as Augie’s Quest (AQ). 

Identifying a new path 

The fund-raising target was $18 million, and the time allotted, a mere 36 months. It 

was an audacious goal to be sure, but not unfamiliar territory for the cofounder of Life 

Fitness. But, before the campaign could get under way in earnest, Augie had to make 

a critical decision: to set up his own foundation… or to partner with the Muscular Dystrophy 

Association (MDA). 

Augie wanted the money to go where it would do the most good, and the MDA 

certainly had all of the necessary components in place. It was the world’s largest 

underwriter of ALS research and operated the most ALS patient clinics in the country. 

An admitted neophyte, Augie immersed himself in the worlds of fund-raising and 

medical research. He set up a focus group and asked people what they thought about 

the MDA. > 


Courtesy of MDA

Augie’s Quest was created to find a cure for ALS 

Stephen Wallenfels KillerBy 

Nieto, center, on Jerry Lewis’ MDA telethon 


Conquest of a Killer 

“ 

Whether you’re building 

a fitness company or 

trying to raise money for 

a medical cure, the same 

three principles apply. 

You need an investor, 

you need a customer, 

and you need a product. 

” 


‘Black & Blue Bash’ raised $1.9 million 

The process confirmed that the group was widely, and uniformly, 

respected, but Augie had concerns about entering into a partnership with 

it. “The problem with most medically based fund-raising,” he told me 

recently, “is that there’s a disconnect in the system. It’s been 67 years since 

Lou Gehrig died. Only one FDA drug has been approved to treat ALS—and 

it only adds two months to your life.” 

Augie became convinced that, in many cases, one of the major impediments 

to meaningful progress was a lack of accountability between the actual fundraising 

and the associated research. And, for hyper-successful entrepreneurs 

such as Augie, accountability is hardwired into their DNA. 

Augie approached the MDA with a list of five requirements: (1) 100% of 

the funds raised would go to research; (2) AQ would approve the placement 

of all research dollars; (3) the money raised would be incremental to—not 

substitute for—the MDA’s annual ALS budget; (4) AQ would pay no 

overhead, but, rather, only direct expenses; and (5) any other relationship 

that AQ brought to the MDA table would fund AQ in perpetuity. 

The MDA readily agreed to the terms, and a promising new partnership 

was forged. 

Formulating a new model 

Augie infused the ALS fund-raising community and, by extension, the MDA 

with his novel business-style approach. “Whether you’re building a fitness 

company, or trying to raise money for a medical cure, the same three 

principles apply,” he tells me. “You need an investor, you need a customer, 

and you need a product.”

In the case of AQ, the donors are treated like investors, the ALS patients 

like customers, and the research like the product. 

Approaching ALS pragmatically as “a business problem awaiting a solution,” 

Augie set out to develop AQ as he would a corporate brand, making himself, 

as it were, the “face” of that brand. Recognizing that there were lots of worthy 

causes competing for charitable dollars, he distinguished his own, in part, by 

insisting that all dollars raised go fully and directly to medical research. “There 

will be no set-asides for overhead,” he promises, “and our books will be made 

available to anyone who cares to see them.” 

Augie’s insistence on transparency was well received and has produced 

impressive results. Just 24 months after its inception, AQ has raised more than 

$12 million and is on schedule to meet, or exceed, its three-year goal of 

$18 million. A number of independent fund-raising activities have contributed 

significantly to the cause. Among them: online auctions; ironman competitions; 

golf tournaments, including one conducted by ClubCorp that raised over 

$600,000 for AQ in one day; and Clubs for a Cure, an ongoing industry-wide 

initiative launched by the Atlantic Club, of Manasquan and Red Bank, 

New Jersey, that hopes to generate $3 million. 

For the past two years, however, the most conspicuous and 

successful fund-raising event has been one held on the closing 

night of the IHRSA convention. 

Christened “The Bash,” the first one was held in Las Vegas in 

March 2006, and featured such celebrities as Lance Armstrong 

and the Doobie Brothers; it raised nearly $3 million, setting a 

record for the most productive single-day fund-raiser in the 

MDA’s history. It was followed, in 2007, by the Black and Blue 

Bash, a black-tie and blue-jeans affair featuring singer John 

Ondrasik and author Mitch Albom, the author of Tuesdays with 

Morrie, which attracted 1,000 attendees and raised over 

$2 million. 

The 2008 sequel, the Beach Bash, will take place this month, 

on March 7, during IHRSA’s 27th Annual International Convention 

and Trade Show in San Diego. It will feature Today Show 

host Natalie Morales and NFL Hall of Famer Ronnie Lott, 

whose close friend and former NLF player, Eric Scoggins, was 

diagnosed with ALS early last year. 

Each Bash builds on its predecessors’ successes and always sells out 

the 1,000-plus seats, notes John McCarthy, IHRSA’s executive director 

emeritus and chairman of the ’08 Bash committee. McCarthy credits 

Augie’s flair for theater, along with an intense sense of unified purpose 

within the industry, for the overwhelming support. “The goal, as always,” 

he says, “is to make ‘giving’ a fun, social, and enjoyable experience,” 

he indicates. “We want everyone to be glad that they participated and glad 

that they gave.” 

Targeting unmet needs 

Augie, for his part, attributes much of AQ’s stunning fund-raising performance 

to donations from executives with the foresight to “engineer 

savvy philanthropy into their corporate genetic code.” This, he points out, 

represents a dramatic change from the way things used to be. “The 

relationship between business and philanthropy has changed radically 

over the years,” he explains. “There was a time when giving was a 

common tax strategy, a kind of fiduciary afterthought. My experience with 

AQ has taught me that those days are long past.” 

Nieto, singer Paula Abdul 


Conquest of a Killer 

Nieto, IHRSA President/CEO Joe Moore 

MDA telethon clout 


Today, he attests, companies invest enormous energy, resources, and 

imagination in their charitable arms. And they don’t just throw money at 

problems, but, rather, contribute their time and talents as well. “Their 

goal,” he says, “is to fill those gaps where government and society have 

faltered, where, otherwise, human suffering might go unrelieved and cures 

might never be found.” 

Shannon Shryne, a veteran fund-raiser and the national director of 

business development for the MDA, is painfully familiar with such gaps. 

Because ALS affects a relatively small number of Americans—approximately 

5,600 victims are diagnosed each year—it’s considered an orphan 

disease, and, as a result, doesn’t attract meaningful attention from 

profit-oriented pharmaceutical companies. 

Shryne now spends 90% of her time on AQ and has observed, 

firsthand, the impact that it’s had on the MDA. “The MDA deals 

with 43 different neuromuscular diseases, one of which is ALS,” 

she tells CBI. “We’ve always been determined to find a cure for 

ALS, but Augie, with his business acumen and strong fundraising 

instincts, has allowed us to intensify that focus, and begin 

making some important progress toward finding a cure.” 

Shryne describes Augie and his wife, Lynne, who, together, 

co-chair the association’s ALS division, as the “two most important 

people ever” in terms of having an impact on the search for a 

cure for ALS. 

Systematic search for a cure 

The MDA has a total research budget of approximately $40 million 

a year, with $10-$12 million of that amount earmarked for 

ALS projects. Augie, with his three-year $18-million goal, would 

effectively increase ALS research funding by 50%. The infusion 

promises to expand, in a significant way, what the MDA can 

do, notes Sharon Hesterlee, the organization’s vice president of 

translational research. “It’s given us the ability to try some edgier, 

out-of-the box projects, without risking the basic $10 million a year 

that we’ve already committed to academic research,” she says. 

One such project involves another partnership, this one between 

AQ and the ALS Therapy Development Institute (ALS TDI), a nonprofit 

biotechnology and drug therapy discovery firm based in 

Cambridge, Massachusetts. Working with the MDA’s clinics, ALS 

TDI collected DNA samples from ALS patients, began searching 

for genes that might play a role in the disease, and, initially, found 

50 that seemed to be involved; it subsequently narrowed the field 

to 14 genetic “targets of interest.” The company announced its 

groundbreaking findings at a major medical conference in 2006. 

The hope is that the studies, which are still being analyzed, will improve 

the understanding of the biochemical pathways used by ALS and, possibly, 

point in the direction of possible therapies or, even, a cure. 

AQ paid for half of the project’s $1.3-million cost. 

“Thanks to the business advice provided by Augie, and to the fund-raising 

work on the part of the AQ team, we’ve been able to attack this disease 

with the same weapons utilized by the pharmaceutical companies,” explains 

Hesterlee. “It’s a very systematic approach that looks at every single 

gene change. If you turn over enough rocks, you’ll eventually find what you’re 

looking for. Now, it’s just a matter of when—not if.”

Some of his friends and colleagues say that Augie, 50, is busier now 

than he was when he headed up Life Fitness. In addition to his treasured 

time with family, he spends 30 hours a week on AQ, and another 20 hours 

on his other commitments, e.g., as the chairman of Octane Fitness and 

board member of several firms. He travels at least 10 days a month; last 

year, his trips encompassed an interview on the Today Show and the 

launch of his book, in New York City, with his coauthor, Pearson. He’s 

appeared on the cover of Parade magazine and been featured in the Wall 

Street Journal and on Jerry Lewis’ MDA telethon. 

Lynne, his wife of 12 years and steady companion during this 

challenging journey, has been there for each step of Augie’s experience. 

She was there, he says, during the “hazy, scary time” of diagnosis, depression, 

and suicide attempt, and, later, when he emerged on the other side with a 

renewed and enlightened sense of purpose. 

“The Quest gives Augie a reason to get up every day,” Lynne says 

earnestly. “It keeps him energized, his brain active, his ideas moving at 

warp speed. I believe that, in many ways, it saves his life.” 

And that—saving lives—is why Augie has embarked on this, his most 

recent, battle. That’s why he’s drawn the line in the sand. 

Today, he’s consigned to a wheelchair, and his speech is difficult and 

exhausting. But that doesn’t slow him down. “As I lose the ability to move 

my body,” he tells me, “I find new ways to perform old tasks. I redefine 

normal every day.” 

Living in a world where normal is, by any other standard, extraordinary, 

Augie remains relentless in his pursuit of a cure. All of those who know him, 

all of those who have been inspired by him, and all of those whose ALS 

research has been facilitated by his remarkable efforts… are convinced 

that he’s already succeeded. —| 

– Stephen Wallenfels, stevewall@charter.net 

The Atlantic Club champions Augie’s Quest 

We’ve always been 

determined to find a cure 

for ALS, but Augie, with 

his business acumen… has 

allowed us to intensify that 

focus, and begin making 

some important progress 

towards finding a cure. 

“ 

” 


AD PAGE 68 

HouseAdspreadGAPOD_0308CBI.pdf 

to be placed by DPC

AD PAGE 69 

HouseAdspreadGAPOD_0308CBI.pdf 

to be placed by DPC


Concerned about your club’s declining member-retention rates? Take a page out 

of the books of clubs that consistently retain high numbers of members with this 

excerpt from IHRSA’s Guide to Membership Retention 2007, by John McCarthy, 

IHRSA’s executive director emeritus. > 

HOW TO TURN 

Attrition 

Ar und 

Characteristics 

of High-Retention 

Clubs 


How to Turn Attrition Around 

“ Whenever, over 

a 60-day period, 

a member’s usage 

drops by 50% or 

more, that member 

is in danger 

of quitting. ” 


Clubs with strong member-to-member connections 

have higher retention than clubs with weak memberto-member 

connections. Multipurpose clubs have 

higher retention rates than fitness clubs (71.9% vs. 

69.1%, according to the 2007 edition of IHRSA’s 

Profiles of Success). Although IHRSA does not collect 

data on tennis-only clubs, we know, anecdotally, 

that tennis clubs have higher retention rates than 

multipurpose clubs. 

Anecdotally, we have also learned that country clubs have higher retention rates than 

commercial clubs of all types. These private clubs achieve this despite the fact that many of their 

properties, especially in the Midwest and Northeast, lie fallow from November 1 to May 1. 

This point underlines the importance of a fact that is seldom discussed: namely, that memberto-member 

connections, as distinguished from member-to-staff connections, are integral to every 

club with high retention. An argument can be made—and it is an argument with which I agree— 

that in terms of achieving high membership retention rates, member-to-member connections 

are much more important than member-to-staff connections. Therefore, the assumption that 

the retention issue can be resolved simply and exclusively by enhancing staff-to-member 

connections is, in my opinion, fundamentally flawed. 

I have visited many private clubs where the staff-to-member connections are no better or 

no worse than such connections at athletic or fitness facilities. Yet, year after year, these clubs 

achieve membership retention rates that are substantially higher than those of even the best 

performing athletic or fitness facilities. Several factors are at play here, including price 

and cachet, but it is the member-to-member connections and the social environment of these 

facilities that give them such a huge advantage with respect to membership retention. 

Members who use multiple services at a club have higher retention rates than members 

who only use one service. For example, the member who uses only the treadmill is 

more likely to leave than the member who uses the treadmill, the café, personal training 

services, and the spa. 

Getting members involved in multiple dimensions of a club is always advisable. This is 

another advantage of couple and family memberships because generally the spouses and the 

different members of a family are all involved in different activities at the club. 

It is also part of the rationale behind why club cafés—though they are often not profitable in 

themselves—can be an important asset with respect to membership retention. Such facilities 

not only expand members’ breadth of usage, but they also facilitate member-to-member and 

staff-to-member connections. 

Retention rates are higher for ‘group fitness’ members than for ‘machine members.’ 

Every club has hundreds, and sometimes thousands, of “machine members,” i.e., members 

whose only interactions with their club are with the particular exercise machines on which 

they exercise. Such members tend to be deficient in both member-to-member connections 

and member-to-staff connections. Their only connection to the club is the connection that they 

have to the cold metal machines on which they perform their exercises. 

Machine members are, by definition, high-risk members. 

They belong, as it were, in every club’s “intensive care 

unit.” The loyalty of such members is paper-thin. For 

them, their club is no more than a place that stockpiles 

exercise machines. 

Participation in group activites correlates with 

higher retention. As might be anticipated from 

the previous discussion of machine members, 

members who are involved in group activities—

whether they be tennis lessons, basketball leagues, or summer sports camps—have higher 

retention rates than those who are not involved in group activities. 

A higher percentage of members involved in group exercise is a leading indicator for 

higher retention. As this percentage increases, so also can one expect that the retention rate 

will increase. 

Members stay longer with a little help from their friends. Members who socialize with 

friends at their clubs have higher retention rates than members whose club experience is 

solitary. The proof of this is amply demonstrated anecdotally by the exceptionally high 

retention rates among tennis players and, particularly, among contract tennis players (i.e., 

players who contract with their club to play at a particular time every week with the same 

group of friends). Typically, death alone diminishes the retention rates of such players. Why? 

Because every time such a group gathers to play, they are meeting with their friends not 

only for a game of tennis, but also for a social hour or two that often culminates with a beer 

or soda after the game. 

This, once again, points to the importance of the immense, 

relatively untapped potential of creating programs that facilitate 

member-to-member interaction. 

Four-season, indoor-outdoor family clubs have, on average, 

higher retention rates than indoor-only clubs. Increasingly, 

four-season clubs are occupying a power position within the 

industry in two different respects. First, they enjoy an important 

competitive advantage with respect to neighboring indoor-only 

facilities, and, second, they offer to their members a four-season 

value proposition with respect to both membership acquisition 

and membership retention. 

As a result, there is an increasing number of four-season clubs 

today that are as busy, or even busier, in July than they are in 

January. These clubs have a huge advantage over indoor-only 

clubs when it comes to membership retention. 

Declining usage by a member is always a red flag. Declining 

usage is a signal that the member’s perception of the value of their Source: IHRSA/ASD Health Club Trend Report 1987-2005 

membership is moving in a negative direction. As indicated by 

research conducted by Richard Blacklock for Sport and Health, 

Inc., whenever, over a 60-day period, an individual member’s 

normal club usage drops by 50% or more, that member is in danger of quitting. For 

example: adjusting for the effects of seasonality, if, over a six-month period, a member 

had established a usage pattern of two visits per week to the club, and then, during a 

subsequent 60-day period, usage fell to less than one visit per week, this is a signal that the 

member may be heading toward terminating the membership. 

This highlights the importance of computerized tracking systems that can alert clubs to 

significant variances in a member’s participation. Such variances are often telltale signs of a 

deteriorating relationship between a member and the club. 

The likelihood of quitting generally decreases with each year of membership. In mature 

clubs, i.e., those that have been open two or more years, the attrition rate for people in 

their first year of membership is higher than the attrition rate for those in their second 

year of membership. —| 

– John McCarthy, jmccarthy77@gmail.com 

.com 

To order IHRSA’s Guide to Membership Retention 2007, please log on to www.ihrsastore.com. 

Total Health Club Members 

by Length of Current Membership 

Average = 4.7 years 

78 Club Business International | MARCH 2008 | www.ihrsa.org

Shopping 

Savvy Operators! Spreefor IHRSA’S STORE HAS TOOLS TO HANDLE EVERY CORPORATE DEMAND 

By Jean Suffin 

IHRSA IS COMMITTED to being a one-stop source for club operators, providing its members with 

resources that assist them in building their business and increasing their bottom line. Every year, 

IHRSA updates these resources and adds new, valuable materials created by industry experts in 

response to members’ requests for guidance. 

“Our objective is to help IHRSA members by providing resources that will help them operate their 

clubs more efficiently, whether it’s through a publication on best retention practices or a training 

DVD for club employees on sales,” Phoebe Anderson, IHRSA’s publications coordinator, tells CBI. “Our 

exclusive reports, such as Profiles of Success and the Employee Compensation Report, are vital to 

club owners who want to continuously compare their operating statistics to the industry benchmarks.” 

This year, IHRSA is offering many new and updated resources to its members, including the following: 

IHRSA Print On Demand 

For busy clubs of all sizes and types, IHRSA has simplified the marketing process by creating 

these professional, predesigned marketing materials—newsletters, flyers, brochures, direct mail, and 

sales pieces. They can be easily customized with a company’s logo, address, and special messaging, 

printed on demand. 

“We developed IHRSA Print On Demand in response to requests by members who want the 

quality of IHRSA research customized with their own club branding,” explains Anderson. 

2007 IHRSA Profiles of Success Report 

The 2007 Industry Data Survey, conducted by IHRSA and the research firm Industry Insights, gathers 

the latest statistics on the North American health club industry. The survey results, which are 

compiled and published in the form of Profiles of Success, include data on membership, patronage, 

industry revenues, member market share, member demographics, operating benchmarks, club 

growth by region, club prices, payroll, income statement statistics, balance-sheet data, profitability 

ratios, and more. Profiles of Success is available in print or PDF format. New this year: IHRSA is 

making it easier for clubs to purchase individual sections of the report, which is divided into four 

parts, separately. 

“With this publication, the club owner has a wealth of knowledge to work with,” notes Anderson. > 


SHOPPING SPREE 

IHRSA Print 

On Demand 

2007 IHRSA 

Profiles of 

Success Report 

IHRSA’s Guide 

to Membership 

Retention 

IHRSA’s Guide to Membership Retention: 

Industry Lessons on What—and What Not—to Do 

Written by John McCarthy, IHRSA’s executive director 

emeritus, the second edition of IHRSA’s Guide to 

Membership Retention contains the latest industry 

statistics plus four case studies on IHRSA clubs with 

successful retention programs. This essential text is 

based on 25 years of knowledge about membership 

retention and provides a comprehensive list of tactical 

measures that will aid in reducing membership attrition. 

2007 Employee Compensation & Benefits Report 

The 2007 IHRSA Employee Compensation & Benefits 

Report is the most comprehensive survey of the North 

American health club industry’s compensation and 

benefits practices. This report provides helpful employee 

compensation information for 50 common job titles 

(e.g., ownership, management, and staff), as well as 

commission rates and benefits practices (e.g., health 

benefits, retirement plans, vacation/sick leave, etc.). Data 

is presented in terms of company revenues, geographic 

region, and number of clubs/facilities operated. 

2008 Subscription to Get Active! 

Members’ Magazine 

Get Active! is a motivational consumer magazine 

tailored specifically to health club members and guests 

that can be distributed in IHRSA facilities. Providing 

club-goers with this quarterly publication reinforces 

their decision to belong to a club by highlighting the 

countless health and physiological benefits of regular 

exercise, and by increasing their awareness about the 

numerous services offered by fitness facilities. 

The 2007 IHRSA European Market Report 

The 2007 IHRSA European Market Report, 

produced in conjunction with Deloitte and spon- 


2007 Employee 

Compensation & 

Benefits Report 

Get Active! 

sored by Matrix Fitness Systems/Johnson Health 

Tech, is the most comprehensive and authoritative 

source of data available on the European fitness 

market—an incomparable tool for club owners, 

industry suppliers, researchers, banks, investors, 

insurance companies, and government agencies. It 

contains current membership and growth statistics; 

an overview of the European market; and individual 

snapshots of the club business in 16 countries. 

IHRSA Professional Development and 

Management DVD Series: Sales 

Because club operators have requested simple, easy, 

efficient, and affordable ways to train their staff, IHRSA 

offers four new sales-training DVDs. Managing the 

Sales Team & Process explains how to create and 

foster a successful sales team. Selling Club Memberships 

demonstrates a five-point plan for generating 

membership sales leads; reviews telephone sales skills; 

and explains the role of a club tour in the sales process. 

Selling Club Services to Corporations provides a 

template for clubs to utilize when designing their 

corporate sales programs. And The Guide to Selling 

Club Services & Products for Non-Sales Professionals 

reviews the role of all club employees in the ongoing 

sales process. 

IHRSA’s Financial Management Tool 

The Financial Management Tool (FMT) is an Excelbased 

package set in IHRSA’s Uniform Accounting 

System—the industry standard. Designed to assist 

clubs with financial planning, FMT includes 

17 linked spreadsheets that can be easily customized 

to address a club’s specific business model and 

financial-management needs. It automatically calculates 

hundreds of key metrics and compares them to 

industry benchmarks and ratios. Profit centers are

The 2007 

IHRSA European 

Market Report 

Professional Development and Management Series 

Managing the Sales Team 

and Process 

Bill McBride 

IHRSA Professional 

Development and 

Management DVD 

Series: Sales 

individually analyzed, and monthly input for the 

whole package takes just 30 minutes. 

“The Financial Management Tool allows club 

owners and managers to be on top of their numbers 

in a way that any professional operator should be,” 

industry veteran John Atwood, the developer of the 

package, tells CBI. “With FMT, projections become 

more accurate, profits centers are analyzed individually, 

margins are clarified, and staffing costs are 

seen in detail. The return on investment on the FMT 

should occur in the first month of use as operators 

immediately obtain better data, allowing them to 

make better financial decisions.” 

Mastering Health Club Management 

Exceptional management requires being receptive 

to new ideas, filtering out concepts that aren’t right 

for one’s business, and employing innovations that 

will enhance the club experience for members and 

staff. Often, valuable insights don’t trickle down into 

the public domain and, thus, are lost to managers 

seeking strategies to make their business flourish. 

In the book Mastering Health Club Management, 

13 leading sector specialists share their insights 

about market positioning, member profiling, team 

building, innovating, club finance, leading teams, 

managing a crisis, and more. 

IHRSA’s Financial 

Management Tool 

The Health/Fitness Club Operator’s Guide to 

Recruiting and Retaining Great Employees 

Recruiting and managing employees effectively is 

critical to the success of any business. In his book, 

The Health/Fitness Club Operator’s Guide to Recruiting 

and Retaining Great Employees, author and industry 

expert Steve Tharrett offers club operators advice 

on hiring, developing, empowering, mentoring, and, if 

necessary, firing employees. Tharrett provides practical 

“Our objective is to help IHRSA members by providing 

resources that will help them operate their clubs 

more efficiently.” 

tools to help managers develop and lead their team, 

including internship and performance-evaluation 

forms, and job-description, compensation-plan, and 

employee-handbook templates. 

“I wrote the Club Operator’s Guide to Recruiting 

and Retaining Great Employees to provide club 

operators with a one-stop resource for developing 

a great employee team,” Tharrett explains. “As the 

research indicates, the most profitable clubs and 

businesses are those with great employees. But that 

doesn’t just happen. It requires a commitment to 

recruiting, selecting, educating, and creating a 

rewarding employee environment. I believe this 

book will give clubs the tools to do just that.” —| 

– Jean Suffin, jrsuffin@comcast.net 

.com 

Mastering Health 

Club Management 

THE HEALTH/FITNESS CLUB OPERATOR’S 

GUIDE TO RECRUITING AND RETAINING 

GREAT EMPLOYEES 

How to Make 

the Right 

Decisions About 

the Right 

People 

Stephen J. Tharrett 

All of these IHRSA resources are available online at 

http://www.ihrsastore.com/clubdeveloper.html 

A Comprehensive Handbook 

on Hiring, Developing, 

Empowering, Mentoring, 

and, if Necessary, 

Firing Employees 

The Health/Fitness 

Club Operator’s Guide 

to Recruiting and 

Retaining Great Employees 


A Unique 

WELLNESS 

NOTION 

84 Club Business International | MARCH 2008 | www.ihrsa.org

IT MAY NOT BE WHAT MOST CLUB OPERATORS THINK OF AS A WELLNESS CENTER. Healthtrax 

Fitness and Wellness, a chain of medically-affiliated fitness centers based in Glastonbury, 

Connecticut, operates much like a traditional IHRSA club, with the same best-of-breed fitness 

equipment and programs that have become the industry standard. 

But what makes its locations special, what makes them different, is exactly that—their physical 

locations. They are not separate, free-standing clubs; they are designed as an integral piece of a healthcare 

community, well-positioned as part of a network of health and wellness practitioners of every 

sort and specialty, from major hospital partners to individual chiropractors, all in one location. 

The Healthtrax Fitness and Wellness model, which first emerged in Hanover, Massachusetts, in 

1990, is “a new breed of real estate,” explains Bob Stauble, the director of new business and sales 

for Healthtrax. “We’ve branded the building as a community wellness center. It’s a medical building 

that has a 35,000-square-foot fitness center as its anchor.” 

Eighteen years and 15 community wellness centers later, Healthtrax has perfected a formula that 

makes clever and effective use of medical affiliations, collective marketing, and strategic branding— 

resulting in high member retention, consistent profits, and continued growth. 

Wellness from the ground up 

In the 1980s, before the days of healthcare reform, hospitals were relatively well-funded and 

even expanded beyond their core businesses. In some cases, such as in the Chicago area, they 

built oversized health clubs on their medical campuses that performed quite well, when 

compared to other hospital departments. But the downfall of the now-defunct hospital fitness 

center model was that many of the institutions often applied their not-for-profit mentality to what 

most believe should be managed as a for-profit business. 

“The problem was that, in one example, they weren’t charging themselves rent, and they were just 

looking at net income, not EBITDA, not cash flow—so, while it appeared that they were generating a 

half a million dollars in profits, by IHRSA’s standards, they were actually losing money to the tune of a 

quarter-million dollars a year,” explains Stauble, who watched the phenomenon closely. 

It was during this period that Healthtrax, which had a handful of New England clubs in its 

portfolio, began to study the medical fitness model carefully, and its current business plan began 

to take shape. > 

By Jennifer H. McInerney 

Healthtrax has 

successfully forged a 

rewarding medical link 


WELLNESS NOTION 

“In the mid-1980s, a hospital built a cardiac rehabilitation 

center off of one of our gyms and would make use of it 

several days a week,” Stauble recalls. “In another case, in 

1983, there was a physical therapy facility adjacent to one 

of our clubs—we shared equipment and learned that side 

of the business.” 

From those experiences, Healthtrax developed “the second 

generation of a medically-affiliated fitness center 

in a large medical building.” Each community wellness 

center, typically situated in a relatively affluent suburb with 

a population of about 100,000, consists of a two-story Class 

A medical office building with a large central atrium that 

allows plenty of sunlight to shine down from the second 

IS THERE A DOCTOR IN THE CLUB? 

How operators can forge a medical connection 

It’s true that the medical community focuses on cures and 

treatments, while the health club industry favors a more 

preventative approach. But the reason that most doctors 

are hesitant to refer their patients to health clubs is not— 

contrary to popular belief—because they’re afraid they’ll 

lose their livelihood, according to Bob Stauble, the director 

of new business and sales for Healthtrax Fitness and 

Wellness, in Glastonbury, Connecticut. Having worked 

closely with hospitals and doctors for nearly three decades, 

he’s learned that it’s not competition that they fear, but, 

rather, the unknown. 

“To their credit, doctors are just so busy—barely getting 

through their 11-minute appointments, getting their 

prescriptions right, giving all of their advice—that it’s hard 

for them to make use of everything that’s available in 

healthcare today,” he explains. “They just don’t know what 

to expect out there in health clubs, which aren’t regulated 

the way traditional healthcare providers are. They don’t want 

to refer their patients to a fitness center and then 

have them get hurt. If that happens once, they may stop 

referring their patients to gyms—period.” 

So how can club operators remedy this situation? 

One way is to invite a group of doctors to participate in a 

medical advisory board or focus group, Stauble suggests. 

Give them a membership, introduce them to your club’s 

services, and ask them to meet occasionally to provide 

feedback on the business. “If they come and see your 

systems and procedures firsthand, that’s a huge plus. 

There’s no easy solution to physician referrals, but that 

helps a lot.” 

To operators interested in establishing a formal business 

relationship with a hospital or medical practitioner, Stauble 

advises, “You really want to convey the notion that you enhance 

their core business—not that you’re a new additional business 

component. Make sure they understand that, by aligning with 

your club, they don’t have to change their business plan.” 


floor. A 35,000-square-foot 

Healthtrax fitness center 

typically occupies most of 

the first floor, sharing space 

with some clinical offices, 

while the upstairs houses 

the offices of doctors and 

other medical professionals. 

The building itself is 

usually constructed by a 

third-party developer, who 

owns the real estate and 

acts as landlord to all of Bob Stauble 

the tenants. In most cases, 

Healthtrax seeks out a hospital partner to attach its name 

to the building, thus extending its brand presence beyond 

its own medical campus and increasing its market share 

in the community. 

Together, the hospital and Healthtrax offer a construction 

project that presents the most appeal to a developer. “The 

benefit to the developer is that, between the hospital and 

Healthtrax, the building is almost preleased,” Stauble notes. 

“And, if a hospital can bring a 100,000-square-foot project 

to a developer, instead of a 50,000-square-foot one, they can 

probably get a better deal on development costs and rent by 

going with the bigger project.” 

“A medical affiliation helps 

your credibility, and it appeals 

to the kind of member 

who’s not interested, or 

comfortable, in a traditional 

club setting.” 

Once the community wellness center has been constructed, 

Healthtrax sets out to strike up cooperation agreements, or 

strategic partnerships, with its various neighbors. 

“The agreement spells out the myriad ways in which 

we might cooperate, in terms of cross-referrals and doing 

marketing together,” Stauble explains. “We might even share 

some of our amenities. For example, a therapy operation 

might ask to use our pools during certain hours.” 

Differentiation, referrals, profits 

Today, Healthtrax Fitness and Wellness represents the 

only fitness business model of its kind—which gives it a 

measurable advantage over nearby health clubs. 

“Being a differentiated fitness center leads to more 

profits,” Stauble points out. “When you’re not competing 

head-to-head with traditional gyms and health clubs, then

your acquisition cost for the new 

member is lower, and your retention 

tends to be higher.” 

Also, because Healthtrax has positioned 

itself within a wellness community, 

it’s able to charge a slightly higher 

price for membership. “A medical 

affiliation helps your credibility, and 

it appeals to the kind of member 

who’s not interested, or comfortable, 

in a traditional club setting.” 

The company derives additional 

positive benefits, both directly and 

indirectly, from its cooperative partnerships 

with its medical neighbors. At one 

hospital, 600 employees have become 

members of the club—which provides 

the company with invaluable marketing 

power to bolster its corporate aspirations. 

At others, the constant referrals 

between the hospital partner and the 

medical offices create an enormous 

amount of foot traffic that Healthtrax 

wouldn’t otherwise enjoy. In just about 

every case, Healthtrax and its medical 

neighbors cross-refer—sending members 

to their offices and gaining new 

prospects from physicians’ patients. 

“It’s a steady source of new 

members, particularly nontraditional 

joiners—people who aren’t already 

in shape,” Stauble remarks. “This 

arrangement really helps us crack 

into that 85% of the population that 

doesn’t belong to a health club.” 

This innovative model has produced 

healthy margins for the business, helping 

to turn it into a $35-million company. 

Each of its wellness model locations has 

about 4,000 members and generates 

annual revenues of approximately 

$3 million with an EBITDA margin of 

over 20%, according to Stauble. 

And Healthtrax continues to grow, 

with a brand-new center recently completed 

in Raleigh, North Carolina, and 

two more in the pipeline for 2008. —| 

– Jennifer H. McInerney, 

j.mcinerney@fit-etc.com 

“This arrangement 

really helps us crack 

into that 85% of 

the population that 

doesn’t belong to 

a health club.” 


IHRSA’s 27th Annual International 

Convention and Trade Show 

March 5-8, 2008 | San Diego, CA 

SPECIAL IHRSA 2008 CONVENTION SECTION 

It’s time for 

Sunny San Diego! 

Thousands of attendees from over 70 countries will log 

tens of thousands of miles this month to come together 

at IHRSA 2008. It’s almost here—IHRSA 2008, the 27th Annual 

International Convention and Trade Show! From all four corners of 

the world, it’s east meets west meets north meets south… at the 

San Diego Convention Center. This gathering is truly the One for All of 

the fitness industry, and the celebration won’t be complete without you! 

So, if you haven’t made your plans, there’s still time to register. Join us 

in San Diego and look forward to the industry’s most anticipated event 

of the year. Just take a look at these highlights and be sure to check back 

at www.IHRSA2008.org for dates and times: 

Outstanding Speakers: Newsman Bob Woodruff 

(sponsored by Precor), business guru Kjell Nordström 

(sponsored by Technogym), sports analyst Dick Vitale 

(sponsored by Matrix), American Medical Association 

President Ronald Davis, MD (presented by the 

American Journal of Health Promotion). 

Comprehensive Education: The IHRSA 

Convention is traditionally the place for the most 

comprehensive roster of educational sessions, panel 

discussions, and topical forums in the industry. This 

year will be no exception as dozens of seasoned 

industry professionals from around the world share 

their expertise in all aspects of succeeding in the health 

club business. Visit www.IHRSA2008.org to plan your 

schedule with IHRSA’s exclusive Online Scheduler. 

Supplier Seminars: Getting the most from 

your valuable equipment and services investments is 

a necessity when you want to give the most to your 

valuable members! So learn from the source… attend 

the supplier seminars and understand how to best 

leverage your club equipment, products, and services 

for success. Supplier Seminars will be presented by the > 

continued on page 94 


Photo courtesy of San Diego Convention Center Corporation/Corporate Helicopters

If you want to develop a 

world-class brand, the 

IHRSA connection can help 

Just ask Lindsay G. Merrithew and Jill Stevens Kinney 

By Patricia Amend 

Consider, if you would, the case of Lindsay G. 

Merrithew, a talented individual who studied 

theatre at the renowned Juilliard School in 

New York City after receiving his undergraduate 

degree from Dalhousie University, in Halifax, 

Nova Scotia. Now, he’s best known for cofounding 

the Merrithew Corporation, in Toronto, the parent 

company of STOTT PILATES, along with his wife, 

Moira, a former professional dancer. Today, STOTT 

PILATES has two corporate training facilities 

and 50 licensed training centers in 19 countries, 

and more than 15,000 trained instructors in 

67 countries. It also manufactures its own line of 

Pilates equipment, which is marketed worldwide. 

STOTT PILATES first joined IHRSA as a club 

member in the late 1980s and later switched to an 

associate membership. 

Consider also, if you would, the case of Jill Stevens Kinney, 

a brilliant woman armed with an MBA, who’s best known 

as the cofounder of Club One, Inc., the San Francisco-based 

chain, along with her husband, John, who also holds 

an MBA. Today, Club One owns and operates 23 fitness 

facilities and manages an additional 72 fitness and wellness 

programs, under contract, in 10 states and Canada. Kinney 

is also known for her long and intimate association with 

IHRSA, which dates back to the early ’80s. 


The One 

Merrithew and Kinney are very different people, occupying 

different parts of the North American fitness industry, but 

both have left an indelible mark on the business. Ironically, 

however, there are strong parallels in their careers. Both 

have created world-class brands. Both have done so via 

successful working relationships with their spouses. And 

both have relied heavily on IHRSA—its publications, research 

studies, conventions and trade shows, industry advocacy 

efforts, etc.—to help them achieve their goals. 

Trending into business 

Twenty years ago, when the Merrithews 

opened their first Pilates 

studio in Toronto, the discipline 

was best known, and most utilized, 

by the dance community. 

At first, the husband/wife team 

didn’t think they could transform 

it into a significant commercial 

venture, but, by the late 

The Merrithews 

’80s, they realized that they’d been 

wrong: Pilates, it had become clear, 

represented a major business opportunity. 

“We recognized that training, while lengthy and somewhat 

complicated, was important and there was a real need 

for it,” says Merrithew. “Equipment was also hard to get, 

so, initially, we designed our own reformer—one that was 

both aesthetically and ergonomically appealing, as well as 

adjustable to suit the individual user—and, then, an entire

for All: 

line. We established a manufacturing facility and began 

selling equipment around the world.” 

The fitness industry, however, didn’t warm up to Pilates 

training immediately, Merrithew explains. “It requires 

very specific training. This was something of a barrier to 

Pilates’ growth for 10-15 years. But, over time, the fitness 

industry has evolved, and now understands the importance 

of high-quality Pilates education and equipment.” 

Today, the worldwide enthusiasm for Pilates owes much 

to the Merrithew Corporation and STOTT PILATES, which, 

in turn, credit IHRSA for its ongoing help. 

The Merrithews began by training instructors at their 

corporate headquarters, but, in 1999, embarked on a 

licensing program. Now, in addition to its own Licensed 

Training Centers and numerous hosting sites around the 

world, a number of club chains, such as Planet Fitness in 

Russia, host STOTT PILATES instructor teams to train their 

staff and, sometimes, the general public. The company also 

offers Full Solutions, a consulting service that helps fitness 

facilities create successful Pilates programs. 

“The company has been growing by double digits 

yearly,” reports Merrithew. “Exhibiting at IHRSA’s annual 

trade shows was a great way for us to expose our company 

to the domestic and international markets,” Merrithew 

attests. “In addition, as our business has grown, we’ve looked 

to the IHRSA convention for help with our professional 

staff development. We send more staff people to the IHRSA 

event than to any other show.” 

Invigorating an industry 

IHRSA, it seems, has played a significant role in Kinney’s 

career virtually from the beginning. 

A professional downhill ski racer prior to attending 

college, she brought a sports-oriented focus to her studies, 

and obtained her MBA from the University of California 

at Berkeley. A short while later, she became the business 

manager of Physis, an innovative new wellness company that 

happened to be located next to the Western Athletic Club 

(WAC) in San Francisco. She soon met WAC owners Jim 

Gerber, Pete Jones, and John Melin, who, recognizing her 

potential, hired her to manage The Bay Club. Later, as the 

company’s chief operating officer (COO), she oversaw the two 

WAC sites in San Francisco, plus additional facilities in 

Dallas, Houston, and Seattle, Washington. 


Kinney attended her first IHRSA convention in 1984 

at Gerber’s suggestion. “He said it was a great way to 

network and to learn about the industry,” she recalls, “and 

he was right.” It wasn’t long before she became involved 

with IHRSA’s board of directors, initially helping to choose 

speakers for the convention. 

In 1986, she left WAC to become a consultant, and then, 

nursing her own dream, to create a business plan for Club 

One—a smaller fitness facility that would 

offer wellness services and a high level of 

personal care. She met John Kinney, 

who liked the Club One concept, 

as well as Jill. The two became 

business partners, married, and 

opened the first Club One in 1991. 

John served as CEO, and Jill, as 

COO. “It was a nice balance in 

terms of skill sets,” she says. “We 

really enjoy working together.” 

Kinney 

While running that first club, the 

two relied on IHRSA’s staff for basic 

information about a host of vital issues—from 

membership agreement terms to political and tax issues 

specific to the state of California. “I’d call an IHRSA staff 

member, and, a few hours later, they’d have the information 

for me.” They continued to call on IHRSA as they nurtured 

Club One, transforming it into one of the fastest-growing club 

companies in the country, and also continued giving back: 

Kinney served as chairperson of IHRSA’s market research 

committee for five years, giving her a first glance at—and 

a chance to affect—industry developments. 

Two years ago, the Kinneys hired a new management team 

to run Club One, while retaining their ownership, in order to 

pursue other interests. John now runs his own biodiesel fuel 

manufacturing company. Jill remains involved in the industry, 

as the managing director of Clubsource Development Partners, 

LLC, which designs and builds new clubs under the Club One 

brand. Club One, Inc., then manages them under contract. 

And IHRSA still figures prominently in the picture. 

“I’m on the board of three start-ups—a wellness company, 

a women-only concept, and a teen fitness center,” she explains. 

“I’ve taken people from all three to IHRSA conventions, 

advising them to make friends and go to every workshop they 

can. They come away overwhelmed… but with a realistic sense 

of the possibilities.” —| 


Thank You To Our Sponsors 

The IHRSA 2008 International Convention and Trade Show would not be possible without 

the generous support of a number of IHRSA’s Associate Members, who sponsor various 

activities and events throughout the convention. We gratefully acknowledge their 

participation and commitment to enhancing our programming efforts. 

financial 


Software

Motionsoft 

ideas implemented sm 


 

 

 

 

Black For B&W applications 

PMS Cool Gray 5 

PMS Red186 

White on PMS 186

Photo courtesy of San Diego Convention Center Corporation 


< continued from page 89 

following companies: Concept2; American Specialty 

Health; AON; Power Plate; CSI Software; Clean 

Holdings; Polar; and Sunlight Saunas. 

Cutting-edge Workouts: Group exercise 

has become a true differentiator in the club landscape in 

recent years. Classes that take your members to new heights 

of fitness and entertainment are annually showcased at the 

IHRSA Convention. And you can participate. Here’s a 

listing of scheduled classes: 

The Balanced Body EXO Chair: 

Functional Pilates at its Best 

Sponsored by Balanced Body 

GRAVITY :: Grandslam 

Sponsored by efi Sports Medicine 

Les Mills Sampler Class of BODYATTACK, 

BODYCOMBAT, and BODYJAM 

Sponsored by Les Mills International 

BODYFLOW 


BODYPUMP 


Peak Pilates: MVe Chair and Reformed Circuit Training 

Sponsored by Peak Pilates 

Strength Without Boundaries 

Sponsored by Power Systems 

Rowbics Indoor Rowing with QuadCore Conditioning 

Sponsored by Rowbics 

Sgt. Ken’s Fit Camp 

Sponsored by SPRI Products, Inc. 

Cardio/Circuit/Stretch by Jazzercise 


Work Out with a Whole New Slant with Kimberly Spreen 


STOTT PILATES Matwork for Men (...but women do it, too!) 

Sponsored by STOTT PILATES 

The Trade Show on the Waterfront: Visit 

the Trade Show and marvel at virtually every type of 

equipment, supply, and service available to the fitness 

club operator. Don’t miss these features on the Trade 

Show Floor: 


See you in San Diego! 

Register Today for IHRSA 2008 

T: 800-228-4772 U.S. & Canada 

+1 617-951-0055 International 

F: 617-737-3323 

M: IHRSA, 263 Summer St., Boston, MA 02210 

W: www.ihrsa2008.org 

IHRSA Group Purchasing: Come meet all of the 

companies participating in this exceptional savings 

program, exclusively for IHRSA members. 

Relaxation Stations, sponsored by Twin Oaks: Back by 

popular demand, enjoy a soothing massage, the perfect 

break from an energy-filled trade show adventure! 

MDA Free Throw Competition, to benefit Augie’s Quest: 

Go for “nothing but net” as IHRSA raises dollars to fund 

critical research for amyotrophic lateral sclerosis (ALS). 

Flooring donated by: Fitness Flooring 

Basketball hoops donated by: GoalSetter Systems 

Sanitizing Stations, sponsored by GoJo: Located throughout 

the Trade Show floor, visit often and stay germ-free. 

Internet Kiosks, sponsored by Conexion: Just outside 

the Trade Show floor in the Convention Center Lobby, 

log on and check up on your e-mail and the latest news! 

IHRSA Pavilion: Just outside the Trade Show floor, across 

from the Registration Desk, stop by and say hello to IHRSA 

ambassadors and get all the information you need to get 

the most from your association! 

The Fourth Annual Technology Summit: IHRSA is 

pleased to welcome back CheckFree for the fourth consecutive 

year of sponsoring this important summit. As the need 

for comprehensive technology solutions continues to grow 

for health clubs worldwide, CheckFree offers the Summit 

to all convention attendees. Visit www.IHRSA2008.org for 

all the details. 

The Beach Bash: For the third year, Augie’s Quest, 

honoring longtime industry icon Augie Nieto, will throw 

the Bash to raise money and increase awareness about 

the need for research to cure amyotrophic lateral sclerosis 

(ALS), commonly known as Lou Gehrig’s disease. —|

At the IHRSA 2008 Trade Show, March 6-8, on the 

southern California waterfront, the views will be 

spectacular both outside and inside the San Diego 

Convention Center! The stunning space will be 

transformed into the industry’s best, and most 

exciting, showcase of products and services from 

more than 400 exhibitors. All of the major 

fitness-equipment manufacturers, the industry’s 

finest service providers and suppliers, and 

specialty and niche product developers will be on 

hand to share with fitness professionals all of the 

latest innovations that will help improve day-to-day 

business, generate new business, retain customers, 

resolve problems, facilitate growth, and more. 

TRADE SHOW PRODUCT PREMIER 

IHRSA’s 27th Annual International 

Convention and Trade Show 

Prepare to be awestruck by the best products the industry has to offer 

To register for the trade show, log on to 

www.ihrsa.org/register. You can attend all three 

days of the show, plus the early-morning 

exercise sessions, for just $40. 

Some of the products that will be on display 

at the show are described in this section; 

additional details and live product demonstrations 

will be available at the convention center. 

The following list includes confirmed exhibitors, 

as of January 1, 2008. For a current list of 

show exhibitors by booth location, log on to 

www.ihrsa.org/exhibitors, or consult the IHRSA 

Exhibitor Directory, which will be available at 

the show. > 

March 5-8, 2008 | San Diego, California 

Trade Show Hours 

San Diego Convention Center | Halls A-F 

Thursday, March 6 1 p.m.-6 p.m. Trade Show 

Friday, March 7 6:30 a.m.-8:30 a.m. Early-Morning Workouts & Exercise Classes 

11 a.m.-6 p.m. Trade Show 

Saturday, March 8 6:30 a.m.-8:30 a.m. Early-Morning Workouts & Exercise Classes 


www.ihrsa.org www.ihrsa.org | MARCH 2008 | Club Business Business International International 95 

Trade Show Product Premier continued


2XL Corporation - Gymwipes 

See our ad on page 129 

2415 Braga Drive 

Broadview, IL 60155 

888-977-3726 

708-344-4090 

Fax: 708-344-4095 

sales@2xlcorp.com 

www.gymwipes.com 

Booth #4411 

GymWipes Anti-Bacterial formula PLUS provides the 

highest level of disinfectant wipes for all health club and 

equipment surfaces. The freshly scented alcohol-free, 

phenol-free, and bleach-free formula is effective against 

E.coli, Staph, MRSA, Tuberculosis, HIV-1, and the 

Norwalk virus. 

3D ART (DYNAFORCE 3D) 

12 Tannery Road #09-06 

Singapore 347722 

Republic of Singapore 

65-9109-8363 

65-9637-8391 

Fax: 65-6842-3066 

annie@3dart.com.sg 

www.3dart.com.sg 

Booth #128 

3D ART provides 3-D drawings and fly-throughs to help 

operators visualize their club and budget set-up costs 

before construction begins. It is also a powerful marketing 

tool to help sign up new members and launch a club. 

A-1 Textiles 


P.O. Box 5259 

Chatsworth, CA 91313 

800-351-1819 

818-890-6744 

Fax: 800-453-0952 

linen@a1textiles.com 

www.a1athleticTowels.com 

Booth #4326 

A-1 Textiles offers five quality levels of Golden Mills 

Towels for every type of club, spa, and resort. New 

addition: softer, more absorbent Golden Mill Utility 

Towels are 100% Ring Spun cotton to please club 

members and save the environment. 

AB Coaster 


P.O. Box 9 

Chester, NJ 07930 

866-219-5335 

908-879-2713 

Fax: 908-879-5717 

info@abcoaster.com 

www.abcoaster.com 

Booth #535 

The Ab Coaster exercise machine works exercisers’ 

abs from the bottom up, like a hanging leg raise. The 

biometrically-designed curved track helps users stay in 

perfect form through a full range of motion, without 

straining the neck or lower back. 

ABC Financial Services, Inc. 


8320 Highway 107 

Sherwood, AR 72120 

800-551-9733 

501-515-5000 

Fax: 501-992-0801 

info@abcfinancial.com 

www.abcfinancial.com 

Booth #726 

ABC Financial Services’ Datatrak Software is a complete 

Web-based club-management software. New to Datatrak: 

electronic agreement entry, POS credit card processing, 

fingerprint technology, 24-hour access integration, and 

custom branding. Onsite training and 24/7 live support 

are included. 

A Best Enterprises, Inc. 

12670 E. 132nd Ave. 

Brighton, CO 80601-7111 

800-731-5088 

303-659-4477 

Fax: 303-659-4488 

info@glasswalls.com 

www.glasswalls.com 

Booth #712 

A Best Enterprises manufactures structural glass walls 

and DOUBLEPLAY moveable walls for squash and 

racquetball courts. DOUBLEPLAY’s patented system 

utilizes scissor-arm supports to provide exceptional 

stability. It’s the only moveable wall that is trackless 

and self-supporting. 

ABSOLO 

1979 Marcus Ave. #210 

Lake Success, NY 11042 

877-422-7656 

516-622-2354 

Fax: 516-622-2201 

sales@absolofitnessinc.com 

www.absolo.com 

Booth #4046 

ActivTrax, LLC 

849-J Quince Orchard Blvd. 

Gaithersburg, MD 20878 

866-879-8729 

301-840-0040 

Fax: 301-840-0041 

info@activtrax.com 

www.activtrax.com 

Booth #4425 

ActivTrax helps club owners sell more memberships for 

more money by providing an easy means of “up-selling” 

every new member at the point of sale. Its sales system 

and its Web-based technology allow clubs to meet every 

member’s fitness budget. 

Advecor, Inc. 

7428 Trade St. 

San Diego, CA 92121 

858-397-1400 

Fax: 858-397-1401 

info@advecor.com 

www.advecor.com 

Booth #4616 

Meet UFC Hall of Famer Ken Shamrock and explore 

another innovative, breakthrough program for 2008 f 

rom the leader in direct-mail marketing solutions. This 

program will grow clubs’ business and profits! Visit the 

booth for Shamrock’s appearance schedule. 

Aerobics and Fitness Association of 

America (AFAA) 


15250 Ventura Blvd., Ste. 200 

Sherman Oaks, CA 91403 

800-225-2322 

818-905-0040 

Fax: 818-990-5468 

www.afaa.com 

Booth #3938 

Attention fitness professionals: come explore AFAA’s 

booth (#3938). AFAA is the one-stop source for educational 

services, including certifications, workshops, written and 

practical exams, DVDs, CDs, books, manuals, continuing 

education, and a new 4,500-square-foot video production 

studio—and much more. 

Company names in ORANGE are Convention Sponsors 


San Diego Convention Center 

Halls A-F 

Thursday, March 6 

1 p.m.-6 p.m. Trade Show 

Friday, March 7 

6:30 a.m.-8:30 a.m. Early-Morning 

Workouts & Exercise Classes 

Aerobic Microphones Australia Pty, Ltd. 

849 Almar Ave., Ste. C #288 

Santa Cruz, CA 95060 

831-458-1800 

Fax: 831-420-3642 

johnp@aeromic.com.au 

www.aeromic.com.au 

Booth #633 

Aerobic Microphones will be featuring the user-friendly 

Aeromix 2+2DC Stereo Mixer from Fitness Audio; 

SoundEar SPL Monitors, which can keep a lid on 

studio sound level; and the recently upgraded 

Aeromic, Cyclemic, and E*Mic headset microphones 

for fitness instructors. 

Aeromat/Ecowise Fitness Product 

2070 Zanker Road 

San Jose, CA 95131 

877-278-6158 

408-437-8882 

Fax: 707-221-4040 

info@aeromats.com 

www.aeromats.com 

Booth #3349 

Aeson Flooring Systems 


4701 Bath St., Bldg. 46B 

Philadelphia, PA 19137 

800-523-0960 

215-636-9000 

Fax: 267-672-2912 

info@aesonflooring.com 

www.aesonflooring.com 

Booth #636 


Saturday, March 8 




Aeson offers a full line of flooring systems for athletic, 

fitness, and sports activities, including hardwood, 

vinyl, and rubber surfaces, plus subfloors for both 

permanent and portable use. Aeson also features 

installation and maintenance products, technical 

support, and financing services. 



Trade Show Product Premier continued 


Affiliated Acceptance Corporation 


P.O. Box 790001, N. State Hwy. 5 

Sunrise Beach, MO 65079 

800-233-8483 

573-374-9970 

Fax: 573-374-9972 

businessdevelopement@affiliated.org 

www.affiliated.org 

Booth #3936 

Affiliated Acceptance Corporation has released the latest 

upgrade of its FrontDesk Interactive facility-management 

software. This release includes the new and improved 

prospecting system, integrated credit card POS 

processing, complete department-level reporting, 

and the Personal Training package. 

Airex 


Industrie Nord 

Sins, CH-5643 

Switzerland 

41-41-789-6648 

Fax: 41-41-789-6660 

harald.werz@alcan.com 

www.alcanairex.com 

Booth #4340 


Airex provides the fitness industry with high-quality 

exercise mats. Come see the company’s new mat 

hanging system that will help facilities save space, as well 

as the YogaPilates190 that has taken the Pilates market 

by storm. 

Alexandave Industries Co. Ltd. 

9F-1, No. 203 Gong Yuan Road Linkou 

Taipei County 244 

Taiwan 

886-2-26002671 

Fax: 886-2-26002670 

alex168@alexandave.com 

www.alexandave.com 

Booth #322 

Alexandave Industries offers an extensive line of 

weight-training equipment and fitness accessories 

for the health club market. 

Alloy Fitness Network 

10 Abeel Road 

Cranbury, NJ 08512 

877-348-8889 

609-619-8878 

Fax: 609-619-8760 

fitness@alloymarketing.com 

www.alloymarketing.com 

Booth #839 

The Alloy Fitness Network consists of 2,100-plus clubs 

that receive free product samples and in-gym promotions 

for members. Additionally, it brings national advertisers 

who pay gym partners for hosting advertisement displays. 

These services are provided at no cost to clubs. 

American College Of Sports Medicine 


401 W. Michigan St. 

Indianapolis, IN 46202-3233 

800-486-5643 

317-637-9200 

Fax: 317-634-7817 

certification@acsm.org 

www.acsm.org 

Booth #304 

The American College of Sports Medicine (ACSM) is 

leading the way to better health and fitness through 

research, education, advocacy, and its newest program, 

Exercise is Medicine. Since 1975, ACSM has certified over 

35,000 health, fitness, and clinical exercise professionals. 

American Council On Exercise 

4851 Paramount Drive 


800-825-3636 

Fax: 858-279-8064 

support@acefitness.org 

www.acefitness.org 

Booth #1026 

Advance staff expertise, increase revenue, and enhance 

member services with the American Council On 

Exercise’s Club Partnership Program. Receive facilityand 

staff-assessment tools, staff development and career 

planning, and discounted materials and exam fees on 

ACE’s NCCA-accredited fitness certifications. 

American Specialty Health 

777 Front St. 


800-848-3555 

Fax: 619-237-2346 

Bretth@ASHN.com 

www.ashcompanies.com 

Booth #739 

American Specialty Health provides comprehensive 

benefit offerings to health plans and employer groups. 

ASH companies cover over 11 million members in benefit 

plans; over 73 million members in affinity discount 

programs; and over 750,00 members in its new 

wellness program.

Am-Finn Sauna Company 

228 E. Plaza St., Ste. B-226 

Eagle, ID 83616 

800-237-2862 

208-286-0460 

Fax: 208-286-0290 

jvanderpool@mxxi.com 

www.saunasolutions.com 

Booth #4549 

Am-Finn Sauna & Steam is a leading manufacturer of 

saunas and steam rooms nationwide. Saunas, steam 

rooms, heaters, parts and accessories—it is the one-stop 

solution for clubs’ needs. 

ANGELA LAGANA srl 

Via G. Di Vittorio, 11 

Bologna 

Granarolo Emilia, Bologna 40057 

Italy 

+39 051-763418 

+39 339-7854079 

Fax: +39 051-763532 

v.strazzari@byoteam.it 

www.byoteam.it 

Booth #4739 

Byoteam Products, created by a cosmetics company 

present on the international market since 1938 (70th 

anniversary), meet the needs of those who play sports. 

Byoteam is made up of three ranges: Physiocare, 

Beautycare, and Leisure. 

AptusSoft 

23 Crosby Drive 

Bedford, MA 01730 

781-275-9191 

Fax: 781-275-6446 

cms@aptussoft.com 

www.aptussoft.com 

Booth #2454 

AptusSoft offers unmatched performance and 

scalability, real-time, exportable dashboards, 

comprehensive retention tools, integrated 

scheduling— all the ingredients to suit small, medium, 

and large personal training, fitness, multipurpose, and 

sports facilities. Unleash the power of technology to 

run a fitter business. 

ASF International 

See our ad on pages 2, 3 &101 

640 Plaza Drive, Ste. 300 

Highlands Ranch, CO 80129 

800-227-3859 

303-986-9563 

Fax: 303-914-2744 

info@asfint.com 

www.asfinternational.com 

Booth #2936 

Stop by the ASF International booth and check out 

Online Point of Sale. This new application allows 

operators to stay connected to their business by 

reviewing sales data, creating custom reports, and 

more—all without stepping foot in their club. 

Aspen Information Systems 


6607 Ampton Drive 

Spring, TX 77379 

800-414-0343 

281-320-0343 

Fax: 281-251-7271 

sales@aspensoftware.com 

www.aspensoftware.com 

Booth #4228 

Aspen’s Visual Clubmate software suite provides 

powerful member management, check-in, incentive 

points, credit book, scheduling, POS, inventory, EFT, 

receivables, fitness testing, exercise prescription, and 

logging. These modular-based programs are designed 

specifically for managing the needs of today’s memberbased 

facilities. 

Athletic Business 

4130 Lien Road 

Madison, WI 53704 

800-722-8764 

608-249-0186 

Fax: 608-249-1153 

editors@athleticbusiness.com 

www.athleticbusiness.com 

Booth #4321 

Athletic Business produces a monthly magazine for 

owners and operators of athletic, recreation, and fitness 

facilities, and the Athletic Business Conference & Expo, 

held annually in November or December. 

Athletic Republic 

2301 25th St. South, Ste. E 

Fargo, ND 58103 

888-226-3278 

701-241-9018 

Fax: 701-232-0119 

info@athelticrepublic.com 

www.athleticrepublic.com 

Booth #321 



Athletic Republic is a science-based sports training 

system that has delivered results to over 500,000 

athletes, including more than 2,500 Olympic and 

professional athletes. Its sport-specific programs 

and patented equipment give athletes a competitive 

advantage at every level. 







Halls A-F 












Athletix Products by Contec, Inc. 


525 Locust Grove 

Spartanburg, SC 29303 

800-289-5762 

864-503-8333 

Fax: 864-503-8444 

athletixproducts@contecinc.com 

www.athletixproducts.com 

Booth #917 

Athletix Guide Rod Wipes provide an easy, one-step 

process to cleaning and protecting guide rods. 

They apply just the right amount of PTFE protective 

lubricant, repelling dust and preventing excess lubricant 

from dripping and running between weight plates. 

Avanti Fitness, Inc./CardioGym 

1609 S. Grove Ave., Ste. 103 

Ontario, CA 91761 

888-499-5533 

Fax: 909-673-0478 

connie@avantifitness.com.au 

www.cardiogym.com 

Booth #4316 

The CG-5000 Commercial CardioGym allows users to 

sustain a continuous cardio and strength workout while 

hitting all their muscle groups in half the time, using its 

adjustable pulley system and quality recumbent bike. 

It’s a must-see in 2008! 

AV Now, Inc. 

100 Pioneer St., Ste. B 


800-491-6874 

831-425-2500 

Fax: 831-423-0253 

sales@avnow.com 

www.avnow.com 

Booth#625 

The new Fit For Sound, available through AV Now, is 

the ideal rack-mounted solution for iPod music 

playback for fitness instructors, gym owners, facilities 

directors, and group-exercise managers. It’s also great 

for iPod Video Playback. 

Balanced Body Pilates 

See our insert 

8220 Ferguson Ave. 

Sacramento, CA 95828 

800-PILATES 

916-388-2838 

Fax: 916-379-9277 

info@pilates.com 

www.pilates.com 

Booth #3236 

Balanced Body offers flexible Pilates equipment and 

training packages for clubs. Come try the EXO Chair— 

the first Pilates Chair to offer a full-body workout. It’s 

great for group-exercise programming or launching 

Pilates programming with minimal investment.



Ball Dynamics International, LLC 


14215 Mead St. 

Longmont, CO 80504 

800-752-2255 

Fax: 877-223-2962 

info@fitball.com 

www.fitball.com 

Booth #1042 

Ball Dynamics has been supplying the professional 

market since 1991. Name brands include FitBALL, 

Gymnic, and Original Pezzi. Over 13 new FitBALL 

products are available for 2008, including FitBALL 

HeavyMeds with straps, FitBALL 5/1 Balance Board 

kit, and FitBALL MiniMeds. 

BH North America Corporation 

20155 Ellipse 

Foothill Ranch, CA 92610 

800-475-7899 

Fax: 949-206-0350 

fitness@bhnorthamerica.com 

www.bhnorthamerica.com 

Booth #1446 

As one of the world’s largest fitness equipment 

manufacturers, BH is a world leader in building 

high-quality fitness equipment for the world’s best 

24-hour access health clubs. BH will have all of its 

exciting new models on display. 

Big Ass Fans 

2425 Merchant St. 

Lexington, KY 40511 

877-BIG-FANS 

859-233-1271 

Fax: 859-233-0139 

info@bigassfans.com 

www.bigassfans.com 

Booth #604 

Big Ass Fans’ 6’-24’ diameter ceiling fans keep members 

comfortable year-round without blasting the AC or 

risking overheating. Low operating costs and virtually 

silent operation make the PowerfoilPlus from Big Ass 

Fans the choice for fitness and recreation centers. 

Biometrics Nutrition & Fitness 

15825 Shady Grove Road, Ste. 10 

Rockville, MD 20850 

866-246-1922 

240-683-6315 

Fax: 240-683-6312 

info@BiometricsHealth.com 

www.BiometricsHealth.com 

Booth #1618 

Continuing its tradition of bringing exceptional weightmanagement 

products to the health and fitness industry, 

Biometrics Nutrition & Fitness is now offering three new 

Web-based products to meet the needs of clients: My 

Diet Coach, Fit4Kidz, and My Peak Performance. 

BIOSPACE, Inc. 

8820 Wilshire Boulevard, Ste. 310 

Beverly Hills, CA 90211 

310-358-0360 

Fax: 310-358-0370 

dj@biospaceamerica.com 

www.biospaceamerica.com 

Booth #643 

BIOSPACE has revolutionized Body Composition 

Analysis using patented DSM-BIA technology. Within 

one minute, the InBody measures the entire body to 

provide a result sheet that reveals body-fat percentage, 

segmental lean mass, BMR, body water, overall 

muscular balance, and more. 

BioTech Research 

7800 Whipple Ave. N.W. 

North Canton, OH 44720 

330-494-5504 

Fax: 330-497-6847 

custserv@biotechresearch.com 

www.biotechresearch.com 

Booth #320 

A division of SCI, BIOTECH RESEARCH develops, 

manufactures, and promotes an entire line of health, 

fitness, and weight-loss products, including exercise 

programs, vitamins, nutritional supplements, and 

exercise equipment. 

Blue Fish Active Wear 

777 N.W. 72nd Avenue, Ste. 2044 

Miami, FL 33126 

305-267-9494 

Fax: 305-267-9427 

bea@bluefishactivewear.com 

www.bluefishactivewear.com 

Booth #223 

Blue Fish is a high-end activewear company that has 

been on the leading edge of fitness and fashion since 

1998. Blue Fish captures the color, passion, and fit 

known by women around the world. 

BOD Nutrition, Inc. - bodLab 

5348 Vegas Drive, Ste. C-846 

Las Vegas, NV 89108 

702-997-5226 

Fax: 702-997-5178 

info@bodlab.com 

www.bodlab.com 

Booth #4618 

Meet UFC Hall of Famer Ken Shamrock and sample the 

company’s pure line of fitness supplements and readyto-eat 

customized organic meals. Now clubs can change 

their members’ eating habits, boost their success, and 

increase retention like never before. 

Body Bar Systems 

1942 Broadway, Ste. 211 

Boulder, CO 80302 

800-500-2030 

303-938-6867 

Fax: 303-938-6860 

info@bodybars.com 

www.bodybar.com 

Booth #4310 

Body Bar Systems is committed to enhancing the fitness 

and well-being of the world by providing quality products 

and education with passion, sustainability, and fun, 

including the original Body Bar, award-winning 

Body Bar Flex, and Master Your Body DVDs. 

Body Bike North America 

28 Johnny Drive 

Farmingdale, NJ 07727 

732-921-5939 

732-919-1415 

Fax: 908-345-0555 

sandra@body-bike.com 

bodybikeusa@aol.com 

www.body-bike.com 

Booth #622 

BodyBike is recognized worldwide for its uniquely 

designed indoor cycles. The bikes’ key features are 

simplicity, durability, and low maintenance. At IHRSA 

2008, BodyBike is excited to introduce its newest 

addition: The BodyBike Classic Supreme. 



Bodyblade/Hymanson, Inc. 

P.O. Box 5100 

Playa Del Rey, CA 90296 

800-772-5233 

310-578-6500 

Fax: 310-827-3400 

moreinfo@bodyblade.com 

www.bodyblade.com 

Booth #4447 

Body Care Resort, Inc. 

1815 W. 205th St., Ste. 106 

Torrance, CA 90501 

310-782-3992 

Fax: 310-388-1519 

sales@bodycareonline.com 

www.bodycareonline.com 

Booth #644 

Body Masters Sports Industries, Inc. 

700 E. Texas Ave. 

Rayne, LA 70578 

800-325-8964 

337-334-9611 

Fax: 337-334-6726 

sales@body-masters.com 

www.body-masters.com 

Booth #2944 

The Premiere Series and matching MT Series 

multistation units feature proprietary oval tubing design 

combined with traditional Body Masters function, 

durability, and quality. Gas spring-assisted seat 

adjustments and counterbalanced movements make 

these units user-friendly for both men and women. 

Body-Solid 


1900 S. Des Plaines Ave. 

Forest Park, IL 60130 

800-833-1227 

Fax: 708-427-3556 

info@bodysolid.com 

www.bodysolid.com 

Booth #2446 

Body Togs, Inc. 

13191 Starkey Road, Ste. 3 

Largo, FL 33773 

727-507-8400 

Fax: 727-507-8411 

michael@bodytogs.com 

www.bodytogs.com 

Booth #406 

BodyTogs add extra weight to the calves in an 

ergonomically correct and evenly distributed manner. 

They can be used to burn calories and tone muscle while 

shopping, running errands, going to work, housecleaning, 

walking the dog, and during workout sessions. 

Body Training Systems 

2130 Newmarket Pkwy. 

Marietta, GA 30067 

800-729-7837 

770-989-4700 

Fax: 770-989-4710 

info@bodytrainingsystems.com 

www.bodytrainingsystems.com 

Booth #3148 

BTS, a division of The STEP Company, provides branded 

systems with comprehensive management, 

programming, training, and marketing resources to 

improve clubs’ profitability. BTS’ brands are Group 

Power, Group Centergy, Group Step, Group Kick, Group 

Ride, Group Groove, and Group Active. 

BOSU by Fitness Quest, Inc. 

See our ad on pages 113, 115 & 117 

1400 Raff Road S.W. 

Canton, OH 44750 

800-497-8281 

Fax: 330-477-9996 

sales@bosu.com 

www.bosu.com 

Booth #3826 

Join the functional training revolution today—experience 

the BOSU Ballast Ball, the new school of stability ball 

training. Create BOSU Balance Trainer workouts with 

ease using the BOSU Complete Workout System. Save 

big on selected BOSU products shipped directly. 

Bronze Biologic Spray Tanning 

c/o Wellness Image 

12457 N.W. 44th St. 

Coral Springs, FL 33065 

954-753-6223 

Fax: 954-753-3708 

spaadvisor@wellnessimage.com 

www.wellnessimage.com 

Booth #950 

Bronze Biologic can help clubs increase profits and 

retain members with its Bronze Biologic Spray Tanning 

Systems, an all-natural, non-toxic, premiere tanning 

solution. The company is offering a show special: $500 

off the Deluxe 2500 System. 

Brudden Equipamentos LTDA 

See our ad on page 155 & 157 

Av. Industrial 700 

17580-000 Pompeia, São Paulo 

Brazil 

+55-14-3405-5001 

Fax: + 55-14-3405-5037 

mariaelvira@brudden.com.br 

www.movement.com.br 

Booth #228 

Movement Next is a new concept in strength-training 

equipment. Using a remote automatic weight 

adjustment system controlled by touch-screen 

electronic panels, the equipment sets the load and also 

shows exercise statistics, resulting in a quiet, clean, and 

customized gym space. 

California University of Pennsylvania 

250 University Ave. 

California, PA 15419 

866-595-6348 

724-938-4356 

Fax: 724-938-4342 

calugo@cup.edu 

www.cup.edu/go 

Booth #4620 

CalU Global Online fitness degree programs are delivered 

completely over the Internet so that users can log on and 

complete their school work when it’s convenient for 

them. Accredited MS and BS programs are available 

from this prestigious 155-year-old university. 

CDM Sport / Monitored 

Rehab Systems 

816 Ladera Drive 

Fort Worth, TX 76108 

800-400-7542 

Fax: 817-448-8701 

info@cdmsport.com 

www.cdmsport.com 

Booth # 510 


Celsius, Inc. 


140 N.E. 4th Ave., Ste. C 

Delray Beach, FL 33483 

866-423-5748 

561-276-2239 

Fax: 561-276-2268 

info@celsius.com 

www.celsius.com 

Booth #4221 



Halls A-F 











Celsius is a dietary supplement that has been shown to 

burn calories, boost energy, and increase metabolism 

for up to three hours. It contains a blend of healthy 

ingredients, including green tea and vitamins, and 

comes in five great-tasting flavors. 

CEMCO Physical Fitness Products, Inc. 

P.O. Box 3036 

South El Monte, CA 91733 

800-782-6377 

626-442-2295 

Fax: 626-444-5157 

gil@cemcofitness.com 

www.cemcofitness.com 

Booth #722 

Cemco Fitness Products’ solid steel dumbbells feature 

the company’s revolutionary “Invisa-Weld” process. 

The 32mm medium knurl Industrial Chrome handle is 

press-fit into the steel head, chamfered, and welded 

onto the face of the slug, then fully machined. 

Centaur Floor Systems, LLC 

135 Chapala St. 

Santa Barbara, CA 93101 

800-536-9007 

Fax: 805-957-0125 

info@centaurfloors.com 

www.centaurfloors.com 

Booth #1238 

The Gymlastic multipurpose sports floor is an 

environmentally-friendly, multi-layered system 

comprised of a rubber granulate base covered with 

four coats of polyurethane. This system allows for a 

seamless floor installation, and provides excellent 

shock-absorption, sound-absorption, and durability. 





CheckFree 


6000 Perimeter Drive 

Dublin, OH 43017 

800-324-9800 

hfsales@checkfree.com 

www.checkfreecompete.com 

Booth #2026 

Visit CheckFree for more mind-reading and magic, 

plus an introduction to the Gold Edition of CheckFree 

Compete, as well as its outsourced billing and payment 

services. And…don’t miss the IHRSA Technology 

Summit on Friday at 4 p.m. 

Chi Herbal Formulas 

4901 Morena Blvd. # 1104 


858-373-1830 

Fax: 858-366-4991 

rcs1@san.rr.com 

www.chiformulas.com 

Booth #517 

Chi Herbal Formulas invites fitness professionals to 

experience the centuries-proven Chun (Heaven) Jee 

(Earth) Een (Human) Method, which consists of internal 

and external skin and healthcare products, patches, and 

techniques that uncover health and beauty from the 

inside out. 

City Blends, Ltd. 


11330 Pagemill Road 

Dallas, TX 75243 

877-525-3637 

214-221-8433 

Fax: 214-221-6726 

info@cityblends.com 

www.cityblends.com 

Booth #426 

City Blends offers a complete juice bar program 

conveniently dispensed through a sophisticated piece of 

blending equipment. The City Blends team has developed 

the lowest-sugar fruit purees on the market… to make 

the country healthier, one city at a time! 

Clean Holdings 

P.O. Box 869 

New Milford, CT 06776 

888-426-0101 

203-733-6948 

Fax: 860-350-2423 

doreen@cleanholdings.com 

www.cleanholdings.com 

Booth #1148 

Clean Holdings offers the Cleaning Station, a patented, 

freestanding sanitizing system that protects members 

and staff from contagious germs or viruses. It includes 

center pull wipes, built-in shelves for disinfectants, 

trash receptacle, and hand sanitizer. 

Club Industry’s Fitness Business Pro 


9800 Metcalf Ave. 

Overland Park, KS 66212 

913-341-1300 

www.fitnessbusinesspro.com 

Booth #4226 

The Club Insider News 

P. O. Box 681241 


770-850-8506 

Fax: 770-933-9698 

clubinsidernews@mindspring.com 

www.clubinsidernews.com 

Booth #4424 


Club Insider is celebrating 15 years of “telling it like it 

is.” The publication’s staff offers sincere thanks to its 

advertisers, subscribers, contributors, IHRSA, and the 

entire industry, and pledges to continue to report on the 

pulse of the industry. 

Club Resource Group 

25520 Schulte Court 

Tracy, CA 95377 

800-536-6858 

209-836-4100 

Fax: 209-836-4131 

ecom@clubresourcegroup.com 

www.clubresourcegroup.com 

Booth #1944 

Club Resource Group is a leader in the design and 

manufacturing of high-quality locker systems and 

a supplier of sports flooring, steam/sauna, laundry, 

and furniture. It’s introducing a change in brand 

names from MultiSpace to ClubLine lockers, case 

goods, and furniture. 

The Club & Spa Synergy 

Group Consultants 

P.O. Box 4173 

River Edge, NJ 07661 

732-236-2273 

Fax: 201-343-2926 

info@clubsynergygroup.com 

www.clubsynergygroup.com 

Booth #504 

The Club & Spa Synergy Group’s nationally-recognized 

consultants provide staff training and customized 

solutions to improve clubs’ bottom line. The company 

has introduced Mystery Shopper and Mystery Member 

programs to ensure customer service delivery, member 

satisfaction, and retention. 

CMS - Club Marketing and 

Management Services 

335 N. Last Chance Gulch 

Helena, MT 59601 

406-449-5559 

Fax: 406-449-0110 

nona@cms-clubweb.com 

www.cms-clubweb.com 

Booth #2452 

Concept2, Inc. 


105 Industrial Park Drive 

Morrisville, VT 05661 

800-245-5676 

Fax: 802-888-4791 

rowing@concept2.com 

www.concept2.com 

Booth #1622 

Concept2 has been a world leader in the manufacturing 

of indoor rowers for over 30 years. Integrating the latest 

technology and rowing programming with tried and true 

design, the Concept2 Indoor Rower is the common 

denominator for all fitness goals. 

Conexion 


23 Fontana Lane 

Baltimore, MD 21237-4606 

800-780-0115 

410-780-0100 

Fax: 410-780-3085 

sales@conexionllc.com 

www.conexionllc.com 

Booth #1304 

Conexion offers a true club-management software 

“enterprise solution” to the world’s leading health club 

chains, multi-location managers, and single-facility 

operators. Its scalable, robust database enables smooth 

growth, while its industry-leading interfaces enable 

unlimited expandability of the club-management 

software platform. 

Connect18 

1550 Market St. 

San Francisco, CA 94102 

415-355-9755 

info@connect18.com 

www.connect18.com 

Booth #4520 

Connect18 is defining a new niche in the exerciseentertainment 

space: Virtual Active Travel. Delivered 

via traditional media displays, each program leads 

the exerciser on a virtual tour through a place of 

interest that is simultaneously physical, educational, 

and enjoyable. 

Connor Sport Court 


939 S. 700 West 

Salt Lake City, UT 84104 

800-421-8112 

Fax: 801-975-7752 

jmorton@sportcourt.com 

www.sportcourt.com 

Booth #4325 

Connor Sport Court, Inc., is a recognized manufacturer 

of hardwood and synthetic sports surfaces servicing 

churches, multi-use facilities, arenas, high schools, 

colleges/universities, and professional teams/clubs 

throughout the world. 

Continua Health Alliance 

3855 S.W. 153 Drive 

Beaverton, OR 97006 

503-619-0867 

Fax: 503-644-6708 

admin@continuaalliance.org 

www.continuaalliance.org 

Booth #620 

Continua is a collaborative industry organization 

dedicated to helping people live healthier lives through 

interoperable systems that make their fitness and 

wellness information easily available to them. These 

systems enable them to track their progress and share 

their fitness information. 

Coral Springs Software 

1440 Coral Ridge Drive #145 

Coral Springs, FL 33071 

800-827-2567 

954-575-7160 

Fax: 866-723-6864 

qcsales@healthclubsoftware.net 

www.healthclubsoftware.net 

Booth #443 

Coral Springs Software is an industry leader in providing 

easy-to-use, affordable club-management solutions, 

including check-in, POS, scheduling, sales and marketing, 

retention, billing, and reporting. The company offers 

easy, no-interest payment plans and full-service billing.




Courtlite By Pacific Energy Solutions 

11112 18th St. N.E. 

Lake Stevens, WA 98258 

425-422-1744 

503-810-6943 

Fax: 503-612-6766 

sales@courtlite.com 

www.courtlite.com 

Booth #635 

Courtlite offers the perfect lighting solution for indoor 

sports clubs, delivering optimum lighting levels for each 

sport and energy savings that pay for the system. 

Operators may visit Courtlite’s booth for a free lighting 

analysis of their facility. 

Creative Agency Group 


15 Creative Circle/Rt. 520 

Holmdel, NJ 07733 

800-888-8381 

732-946-4000 

Fax: 732-858-8010 

jdenley@creativeagency.com 

www.creativeagency.com 

Booth #1310 


Creative Agency Group offers the National Club 

InsurPak Business Owner’s Policy and the National 

Workers’ Compensation Dividend Safety Group 

Program, underwritten by Wausau. Both are 

competitively priced and loaded with coverage 

specifically designed for the health club industry. 

Creative Fitness Marketing 

9240 Bonita Beach Road S.E., Ste. 1105 

Bonita Springs, FL 34135 

800-226-7044 

239-948-0843 

Fax: 239-948-0853 

usa@creativefitness.net 

www.creativefitness.net 

Booth #1247 

Creative Fitness Marketing provides a complete risk-free 

sales and marketing package for health and fitness clubs 

around the world. This package is designed to enroll 200- 

700 new members into a club in just four to six weeks. 

Creative Health Products 

5148 Saddle Ridge Road 

Plymouth, MI 48170 

800-742-4478 

734-996-5900 

Fax: 734-996-4650 

chp-sales@chponline.com 

www.chponline.com 

Booth #4516 

“Test try” Creative Health Products’ latest and greatest 

fitness testing equipment. The company’s knowledgeable 

staff will be on hand at its booth to assist operators with 

any questions they may have. 

CRS Products International, Inc. 

10565 - 111 St. 

Edmonton, Alberta T5H 3E8 

Canada 

800-661-4174 

780-484-2786 

Fax: 780-484-5827 

sales5@crsproducts.com 

Booth #1314 

Crunch Fitness Offices 


22 W. 19th St., Floor 4 

New York, NY 10011 

212-993-0300 

ckrivanek@crunch.com 

www.crunch.com 

Booth #4516 

Crunch Fitness is a tasty blend of fitness, fashion, 

music, entertainment, and style. Since opening in 1989, 

its mission has been to make working out a good time. 

The Crunch staff creates a “no judgments” environment 

where everyone feels accepted. 

CSI Software 

See our ad on pages 4 & 5 

3333 Richmond Ave., 2nd Floor 

Houston, TX 77098 

800-247-3431 

713-942-7779 

Fax: 713-942-7731 

sales@csisoftwareusa.com 

www.csisoftwareusa.com 

Booth #1604 

CSI Software is a leading provider of software for health 

and fitness clubs and other membership-based 

facilities. Since 1978, CSI Software has achieved 

success by providing innovative technology solutions 

that help organizations meet their most critical 

challenges.

CTA Sport 

306 W. Railroad St., Ste. 104 

Missoula, MT 59802 

800-757-9522 

406-728-9522 

Fax: 406-728-8287 

danm@ctagroup.com 

www.ctagroup.com 

Booth #942 

CTA Architecture & Engineers has brought its extensive 

experience in commercial architecture and engineering 

into the highly specialized world of fitness facilities, 

health clubs, and spas. To start a fitness facility, health 

club, or spa project, please contact Daniel McGee. 

CYBEX International, Inc. 

See our ad on the inside front cover & page 1 

10 Trotter Drive 

Medway, MA 02053 

508-533-4300 

Fax: 508-533-5500 

www.cybexintl.com 

Booth #2104 

CYBEX will work with operators to customize a 

solution that will exceed the expectations of their staff 

and members. Stop by the company’s booth to check 

out what’s new at CYBEX, including exclusive show 

promotions and product demonstrations. 

DietMaster Pro by Lifestyles Tech 

1334 E. Chandler Blvd. #5-A34 

Phoenix, AZ 85048 

888-286-7677 

661-296-0460 

Fax: 661-296-0452 

sales@lifestylestech.com 

www.lifestylestech.com 

Booth #4322 

Lifestyles Tech’s DietMaster Web Lite, the Web version 

of DietMaster Pro, provides all of the functionality of 

DietMaster Pro plus many additional features that 

make it an incredible value. DMWeb Lite allows 

shared access between clubs and their customers. 

The Dietz Partnership, LLC 

100 Eagle Rock Ave. 

East Hanover, NJ 07936 

973-884-7400 

Fax: 973-884-7475 

cdietz@dietzpartnership.com 

www.thedietzpartnership.com 

Booth #4622 

The Dietz Partnership is a full-service architectural 

design firm with expertise in designing health and 

fitness facilities. The company prides itself on 

performing within the owner’s budget and schedule. 

Each project receives a personalized approach from 

its team of professionals. 

Digilock 

5341 Old Redwood Highway, Ste. 200 

Petaluma, CA 94954 

800-989-0201 

707-766-6000 

Fax: 707-766-6226 

sales@digilock.com 

www.digilock.com 

Booth #1844 

Digilock electronic locks offer style and convenience 

for both day and assigned use lockers/cabinets. Users 

access their belongings with a user-selected four-digit 

code or an ADA-compliant user key, while management 

has access with electronic manager bypass keys. 

Dimension One Spas 

2611 Business Park Drive 

Vista, CA 92081 

760-727-7727 

Fax: 760-734-4225 

info@aquaticfitnesssystems.com 

www.AquaticFitnessSystems.com 

Booth #3454 

The revolutionary Aquapro19 is equipped with six highvolume, 

adjustable swim jets and provides a variety of 

features to enhance flexibility, strength, and tone. Come 

discover this product in the company of Derek Duke 

Noble, the fitness guru to Hollywood stars. 

DINOFLEX Manufacturing Ltd. 

P.O. Box 3309 

Salmon Arm, British Columbia V1E 4S1 

Canada 

877-713-1899 

250-832-7780 

Fax: 250-832-7788 

dinoflex@dinoflex.com 

www.dinoflex.com 

Booth #1318 



DINOFLEX manufactures a high-quality interlocking 

recycled rubber flooring tile. Its Sport Mat can be easily 

installed or replaced, creating a manageable floor. 

Interlocking Sport Mat is an excellent choice for 

high-performance and easy-to-maintain fitness 

flooring designs. 







Halls A-F 











Dr. Smoothie Brands 


1730 Raymer Ave. 

Fullerton, CA 92833 

888-466-9941 

714-449-9787 

Fax: 714-449-9474 

info@drsmoothie.com 

www.drsmoothie.com 

Booth #4644 


Dr. Smoothie’s 100% crushed fruit smoothies provide 

three servings of fruit per 16-ounce drink. The three- 

Amino (hydrate, repair, and recovery) products are for 

connective tissue support without the carbs or calories. 

Its products are ideal for athletes! 

DSM Food Specialties B.V. 

PeptoPro Department 

38901 Cherry Point Lane 

92563 Murrieta, CA 

951-461-1619 

Fax: 951-461-1638 

Info.peptopro@dsm.com 

www.peptopro.com 

Booth #642 

PeptoPro is a non-allergenic milk protein (casein) 

hydrolysate, which is the first clearly water-soluble, 

non-bitter milk peptide. It dissolves very well in water, 

is easy to digest, and is suitable for people with 

lactose intolerance. 

Dynamic Research Company, Inc. 

4800 S.W. Meadows, Ste. 300 

Lake Oswego, OR 97035 

800-876-2232 

503-699-1335 

Fax: 503-699-1094 

info@saf-t-step.com 

www.saf-t-step.com 

Booth #436 

Dynamic Research Company features the self-applied, 

UL-classified, non-hazardous SAF-T-STEP anti-slip 

treatments and grout line cleaning products that lower 

operating costs, improve sanitation, and help to reduce 

slipping and falling accidents. 

Ekho Heart Rate Monitors 

3500 Nicollet 

Minneapolis, MN 55408 

612-922-3766 

Fax: 612-922-3767 

www.ekho.us 

Booth #614 

Stop by to see the new EKHO WM series heart-rate 

monitors—high-quality, affordable monitors with a 

five-year warranty and user-changeable batteries. 

With excellent service and selection, EKHO is the 

new name is assessment products! 

Visit us at IHRSA 2008, Booth #819 Visit us at IHRSA 2008, Booth #506



Elations 


740 Tweed Ave. 

Cincinnati, OH 45226 

513-321-4072 

Fax: 513-321-4072 

stebeau@cinci.rr.com 

www.elations.com 

Booth #3354 

Play “sports for a lifetime” with Elations, the greattasting, 

high-absorption glucosamine and chondroitin 

drink that combats joint discomfort. A complimentary 

personal golf or tennis swing video analysis is available 

at the booth. 

EO Products 


15A Koch Road 

Corte Madera, CA 94925 

800-570-3775 

415-945-1900 

Fax: 415-945-1910 

emma@eoproducts.com 

www.eoproducts.com 

Booth #4642 



EO locker room amenities include body lotions, hair 

products, liquid soaps, and hand sanitizers. Quality 

and reliability are the company’s trademarks. EO 

can support its clients as they seek out health and 

wellness with quality products. Try the entire 

EO offering. 

EVERLAST made by 

Ecore International 


P.O. Box 989 

Lancaster, PA 17608-0989 

888-383-7655 

717-295-3400 

Fax: 717-295-3414 

www.everlastflooring.com 

Booth #1952 

EVERLAST Performance Flooring delivers color 

vividness, no odor, and a smooth finish. Its superior 

resilience and durability outlasts. Available in traditional 

rolls and tiles, plus modular UltraTile, EVERLAST 

works in any fitness area. Choose from 40 cutting-edge 

color combinations. 

Expresso Fitness Corporation 


435 Lakeside Drive 

Sunnydale, CA 94085 

888-528-8589 

408-636-2200 

Fax: 408-636-2299 

contact@expressofitness.com 

www.expresso.com 

Booth #3346 

Expresso Fitness’ revolutionary interactive cycling 

systems bring the adventure of outdoor biking indoors! 

With Expresso bikes, exercisers can steer and shift 

through over 30 realistic rides, play games with new 

Expresso Chases, compete, listen to music, or watch TV! 

EXTREME ENGINEERING 

9198-B Ridge Road 

Newcastle, CA 95658 

916-663-1560 

Fax: 916-663-9249 

info@extremeengineering.com 

www.extremeengineering.com 

Booth #4728 

Extreme Engineering offers a new innovative climbing 

structure for fitness centers’ kid zones. The Spider Zone 

is an interactive climbing structure that allows kids to 

climb, crawl, and explore! A range of climbing walls are 

also available for fitness facilities. 

EZ Facility.com 

700 Hicksville Road, Ste. 104 

Bethpage, NY 11714 

866-498-3279 

516-349-1999 

Fax: 515-575-6934 

info@ezfacility.com 

www.ezfacility.com 

Booth #4542 

EZFacility provides cost-effective Web-based trainer 

scheduling, membership management, and reporting 

software for health clubs and fitness facilities of all 

sizes. There is no software to buy or maintain, and 

affordable subscriptions start at only $99.95 per month, 

per club. 

Fabiano Designs 


6 S. Fullerton Ave. 

Montclair, NJ 07042 

973-746-5100 

Fax: 973-746-5103 

bonnie@fabianodesigns.com 

www.fabianodesigns.com 

Booth #623 

Managing the design, construction, and completion of 

highly successful facilities, clubs, spas, and integrated 

wellness centers is Fabiano Designs’ specialty. Clubs 

will appreciate the dedication, passion, and intelligence 

the company brings to each of its projects, every day.

Face2Face Retention Systems 

1645 E. Highway 193 

Layton, UT 84037 

888-323-2010 

Fax: 800-574-0074 

help@retentionf2f.com 

www.RetentionF2F.com 

Booth #548 

Improve retention, sales, and marketing effectiveness 

with Paul Brown’s Face2Face Retention Systems, 

IHRSA’s Official “120m x 2010” Member Retention 

Program. Face2Face can really grow a club’s 

membership and profits with leading retention 

programs, training, software, resources, and support. 

FD Group 

1880 W. Oak Pkwy., Ste. 216 


800-920-1099 

770-548-2256 

Fax: 678-581-1949 

sales@fd-group.com 

www.fd-group.com 

Booth #938 

First Service 

737 Southpoint Blvd., Ste. D 

Petaluma, CA 94954 

800-227-1742 

707-781-1960 

Fax: 800-809-9172 

firstservice@clubstuff.com 

www.clubstuff.com 

Booth #1316 

GameFlex multipurpose athletic flooring sets the 

standard for synthetic surface performance, featuring 

superior resilience, shock-absorption, and ball rebound 

characteristics that meet DIN standards. The unique 

three-layer cushioned construction makes it ideal for 

indoor basketball, volleyball, aerobics, group exercise, 

and more. 

Fit Express/First Degree Fitness 


6593 Noah Curtis St. 

Shannon, MS 38868 

888-544-1324 

662-767-9550 

Fax: 662-767-9056 

www.fitexpress.com 

Booth #536 

Fit Express manufactures unique hydraulic-resistance 

strength machines and is the North American distributor 

for First Degree Fitness. Together they create Fluid 

Interval Training (FIT), total-body conditioning that 

appeals to all fitness levels. 

Fitistics, LLC 

83 Northwood Road 

Newington, CT 06111 

860-324-3622 

Fax: 860-755-3861 

www.Fitistics.com 

Booth #736 

Fitistics offers leading-edge technology to track 

members’ exercise stats. This new, easy-to-install profit 

center can enhance personal training revenues and 

corporate wellness accountability. The company is 

offering a 50% discount on show sales. 

FitLinxx 


542 Westport Ave., 2nd Floor 

Norwalk, CT 06851 

866-316-5151 

203-316-5151 

Fax: 203-316-5150 

info@fitlinxx.com 

www.fitlinxx.com 

Booth #1744 

FitLinxx technology provides solutions to motivate 

people into starting, managing, and maintaining healthy 

lifestyles. C-Series, designed specifically for commercial 

clubs, offers wireless packages from $9,995 to create an 

exceptional experience that helps sell additional 

memberships, retain members, and increase 

secondary spending. 

Fitness Anywhere 


1660 Pacific Ave. 


888-878-5348 

415-655-4740 

Fax: 415-358-9090 

info@fitnessanywhere.com 

www.fitnessanywhere.com 

Booth #4146 

Fitness Anywhere, Inc., produces and sells Suspension 

Training equipment and programs to trainers, athletes, 

and active individuals. The TRX Suspension Trainer is the 

original bodyweight-based performance-training tool 

that delivers a high-quality, total-body functional 

workout, yet is completely portable. 

Fitnessbotics, Inc. 

2529 Foothill Blvd, Suite #210 

La Cresenta, CA 91214 

818-785-9559 

Fax: 818-785-4802 

mike@fitnessbotics.com 

www.fitnessbotics.com 

Booth #407 

FBmotion 100 by Fitnessbotics makes skating exercise 

easier than ever with a unique patented system, guiding 

handle, and pedal motions, so that users can enjoy the 

cardio workout focusing on core muscle groups, hips, 

thighs, and arms. 

Fitness Business News 

106 Lafayette St. 

P.O. Box 995 

Yarmouth, ME 04096 

207-846-0600 

Fax: 207-846-0657 

info@fitnessbusinessnews.com 

www.fitnessbusinessnews.com 

Booth #509 

Fitness Business News is the business newspaper 

dedicated to industry growth. It reports on all aspects 

of the industry, including commercial and non-profit 

clubs, institutions, and suppliers. Get a free subscription 

and keep up with the news! 









Halls A-F 











Fitness Equipment Depot 


15 Grumman Road W., Ste. 100 

Bethpage, NY 11714 

866-965-4653 

516-346-4370 

Fax: 516-346-4377 

sales@fitnessplus.com 

www.fitnessplus.com 

Booth #817 


Fitness Equipment Depot specializes in providing 

remanufactured equipment at a fraction of the cost of 

new equipment to help club owners and managers 

design, develop, and outfit new and existing facilities. 

Fitness Fit Wear 

1500 Bay Road, Apt. 1158 

Miami Beach, FL 33139 

305-695-9907 

info@fitnessfit.com 

www.fitnessfit.com 

Booth #713 

Fitness Flooring 


6801 Lake Plaza, Ste. A-105 

Indianapolis, IN 46220 

800-428-5306 

317-849-6181 

Fax: 317-842-5384 

sales@fitnessfloors.com 

www.fitnessfloors.com 

Booth #921 

Fitness Flooring provides quality flooring to clubs 

nationwide. Its well known Exerflex group-exercise 

floors, popular Flecks rubber floors, and a host of other 

flooring products designed for fitness represent the 

utmost in safety. 

Fitness Insurance 

8480 E. Orchard Road, Ste. 5500 

Greenwood Village, CO 80111 

800-881-7130 

www.fitnessinsurance.com 

Booth #1043 

Fitness Insurance has been insuring health clubs 

across the nation for 25 years. It offers coverage for 

property, general liability, workers compensation, 

employment practices liability, as well as umbrellas 

and bonds. Stop by its IHRSA booth for a quote. 

Fitness Law - 

Thomas J. Klc & Associates 


4725 S. Holladay Blvd., #110 


801-277-3033 

Fax: 801-424-0258 

tomklc@prodigy.net 

www.fitness-law.com 

Booth #506 

The law firm that has served the fitness industry giants 

for over 30 years is now available to all. Visit the firm’s 

booth for a free consultation about legal needs or pick 

up a brochure detailing its services. 

Fitness Management 

4130 Lien Road 


800-722-8764 

Fax: 608-249-1153 

edit@fitnessmgmt.com 

www.fitnessmanagement.com 

Booth #4122 

Sign up for a free subscription to Fitness Management, the 

industry magazine for operators of commercial, corporate, 

and community fitness facilities. Content emphasizes 

safe and effective professional fitness leadership, 

results-based research, profitable management, 

and programming and marketing strategies.

Fitness Pak, a division of 

InterWest Insurance 

P.O. Box 8110 

Chico, CA 95927 

800-873-3725 

530-895-1010 

Fax: 530-895-1313 

kmckay@iwins.com 

www.fitnesspak.com 

Booth #4216 

2008 marks the company’s 22nd IHRSA Convention & 

Trade Show. Many of the clubs Fitness Pak insures 

today have been customers since 1985. Its agents, 

consultants, and staff have a wealth of experience 

and expertise in the club industry. 

Fitness Underwriters 

3922 Pender Drive #120 

Fairfax, VA 22030 

800-220-4967 

703-352-0030 

rdenning@kerxton.com 

www.fitnessunderwriters.com 

Booth #718 

Fitness Underwriters is a national agent and broker 

offering quality insurance programs designed to meet 

the specific needs of the health and fitness industry. 

Current programs include property and casualty 

insurance, commercial auto, workers’ compensation, 

and health club surety bonds. 

Fitness & Wellness Insurance 

380 Stevens Ave., Ste. 206 

Solana Beach, CA 92075 

800-395-8075 

phlysales@phlyins.com 

www.phly.com 

Booth #225 

FitQuake, Inc. 

530 Showers Drive, Ste. 7 

Mountain View, CA 94040 

800-718-7030 

415-730-6351 

sales@fitquake.com 

www.fitquake.com 

Booth #310 

Fitquake is shaking up the industry with the easiest 

solution for managing all aspects of a health club. It 

offers absolute simplicity for scheduling, billing, 

inventory, payroll, member log-in, and more—fully 

scalable, fully integrated, and all from any Web browser. 

Fit Rewards 

61 Princeton Hightstown Road 

Princeton Junction, NJ 08550 

888-762-8156 

732-384-2222 

Fax: 888-762-8156 

map@fitrewards.com 

www.fitrewardsclub.com 

Booth #4217 

Fit Rewards facilitates member and staff motivation, 

club loyalty, and brand image. It’s been proven to 

improve the bottom line numbers in profit centers, 

increase referrals, boost retention, and build 

member loyalty. 

Fitter International, Inc. 

3050 2600 Portland St. 

Calgary, Alberta T2U261 

Canada 

800-348-8371 

403-243-6830 

Fax: 403-229-1230 

louisstack@fitter1.com 

www.fitter1.com 

Booth #1047 

Fitter is celebrating its 20th year of service and achieving 

its goal of offering its valued customers the best 

FUNctional equipment available. Its unique mix of 

products can help health professionals, athletes, and 

individuals interested in maintaining better wellness. 

Five Giri, Inc./Krankcycle 

1482 E. Valley Road, Ste. 302 

Montecito, CA 93108 

805-637-0820 

info@krankcycle.com 

www.krankcycle.com 

Booth #2426 

Industry innovator Johnny G has developed the next 

wave of fitness in the form of upper-body rotational 

exercise, called Kranking. Kranking is done on a 

radically new piece of equipment—the Krankcycle— 

providing valuable cross-training for active, 

lower-limb injured, and special populations. 

Flaps Company 

8124 Whelan Drive 


619-890-7007 

Fax: 619-741-9775 

flapsco@cox.net 

www.flapsco.com 

Booth #520 

New FLAPS Wearable Sports Towels are fast and 

convenient easily attachable and detachable sports 

towels. They clip on and are removable by means of 

hook and loop fasteners. They are ideal for all sports 

and fitness activities. 

FOREMAN Products, Inc. 

108 Obvodnogo Kanala nab. 

Saint Petersburg 196084 

Russia 

7-812-332-58-43 

Fax: 7-812-332-58-45 

info@foremanfitness.com 

www.foremanfitness.com 

Booth #1248 

Foreman offers a new generation of high-quality locker 

systems made of water-resistant high-pressure 

laminate and durable anodized aluminum extrusion, 

covered by a 10-year limited warranty, as well as 

strength-training equipment tested and approved by 

World Class fitness clubs, Russia. 

FreeMotion Fitness 


1096 Elkton Drive, Ste. 600 

Colorado Springs, CO 80907 

877-363-8449 

719-533-2900 

Fax: 719-533-2932 

sales@freemotionfitness.com 

www.freemotionfitness.com 

Booth #1726 

FreeMotion Fitness, creators of a full line of integrated 

functional strength equipment, is taking training the way 

exercisers move to the next level. Visit the company’s 

booth to witness a new revolution in functional training. 





FUNdamental FITness PROducts 

1001 W Arizona Ave. 

Denver, CO 80223 

866-207-6308 

303-996-8995 

Fax: 303-722-0130 

sales@funfitpro.com 

www.funfitpro.com 

Booth #4342 

Stop by the FFP booth to receive a free pocketed 

workout towel (while supplies last) and discounts on its 

full line of products, including Kettlebells, BOSUs, Steps, 

medicine balls, and much more. 

GDI/Gottadigit.com 

1802 N. Carson St., Ste. 212-2978 

Carson City, NV 89701 

713-864-1110 

Fax: 713-864-1110 

joe@gottadigit.com 

www.gottadigit.com 

Booth #709 

GDI (GottaDigIt) provides the highest-quality gym 

merchandise/accessories using crystals/rhinestones, 

embroidery and/or silk-screening. Products can be 

custom-designed to meet businesses’ needs. Operators 

who open an account at the IHRSA show will receive free 

standard shipping on their first order. 

Gentle Touch Whitening 

310 Palisades Circle 

Stoughton, MA 02072 

781-341-4830 

Fax: 781-341-1237 

m.balboni@comcast.net 

www.gtwhitening.com 

Booth #4441 

Gentle Touch Whitening offers an exciting way to build 

one’s business. The company performs teeth-whitening 

treatments on-site in club facilities. Members enjoy 

brightened smiles, while club owners benefit from 

a healthy commission. Stop by the booth for a 

free treatment. 

GETMEMBERS.com 

750 Hammond Drive 

Bldg. 6, Ste. 300 

Atlanta, GA 30328 

800-827-0133 

770-399-9033 

Fax: 770-399-6494 

bob@getmembers.com 

www.getmembers.com 

Booth #4348 

GETMEMBERS.COM is an industry leader in direct-mail 

marketing. The company designs, prints, addresses, and 

mails highly targeted, full-color, 100% customizable 

direct-mail campaigns—for less than the cost of a 

stamp! Direct marketing dollars to qualified prospects 

and drive up membership numbers. 

Gerflor Sports Flooring, LLC 

3080 McCall Drive, Ste. 6 


800-727-7505 

770-455-7072 

Fax: 770-455-4577 

info@gerflorsport.com 

www.gerflortaraflex.com 

Booth #4721 

Taraflex Fitness Tile and Taraflex Locker flooring 

provide durability, performance, and easy maintenance. 

Taraflex Locker features a permanent anti-microbial 

treatment and has a slip-resistant surface. Fitness Tiles 

fit securely together without adhesives and their surface 

resists scratches and indentations. 

glacéau 

17-20 Whitestone Expressway 

Whitestone, NY 11357 

877-glacéau 

718-746-0087 ext. 319 

Fax: 718-475-3003 

lthompson@glaceau.com 

www.vitaminwater.com 

Booth #2046 

Vitaminwater is a great-tasting, healthy, enhanced water 

that is packed with nutrients. It provides a perfect 

complement to everyone’s less-than-perfect diet, and 

has a unique combination of nutrients to deliver a 

specific benefit to get exercisers through the day. 

Goalsetter Systems, Inc. 

1041 Cordova Ave. 

Lynnville, IA 50153 

800-362-4625 

641-594-4625 

Fax: 641-594-3343 

info@goalsettersystems.com 

www.goalsetter.com 

Booth #4623 

Operators in need of basketball equipment need look 

no further than Goalsetter Systems. The company 

offers high-quality height-adjustable goals for the 

fitness club market backed by the finest warranties 

and customer service. 

Go Figure, Inc. 


12808 W. Airport Blvd. #300 

Sugar Land, TX 77478 

877-463-4487, Ext. 7212 

877-Go-Figure, Ext. 7212 

Fax: 281-207-0003 

sales@igofigure.com 

www.igofigure.com 

Booth #4448 

iGo Figure Software has become a widely used fitness 

facility software by helping club owners efficiently 

manage memberships, recurring billing, $.10 payment 

processing, POS sales, facility access, and much more. 

Visit the booth to receive $100 off! 

GOJO Industries, Inc. 

One GOJO Plaza 

Akron, OH 44311 

800-321-9647 

Fax: 330-255-6766 

healthandfitness@GOJO.com 

www.GOJO.com 

Booth #4225 

GOJO Industries is a leader in hygiene and skincare 

products and the inventor of PURELL Instant Hand 

Sanitizer. GOJO creates specialized solutions for club 

locker rooms and exercise areas because, when it 

comes to attracting and retaining members, 

hygiene matters. 

GP Industries, Inc. 


3230 Riverside Ave., Ste. 110-A 

Paso Robles, CA 93446 

800-814-4943 

805-227-6565 

Fax: 805-227-6790 

info@gpindinc.com 

www.gpindinc.com 

Booth #1112 

GP Industries’ urethane dumbbells feature a solid head 

design with an innovative, patented Uni-Lock handle. 

The urethane coating is specially formulated for wear 

and durability, and gravity-molded to prevent peeling of 

seams. They’re available in straight, tapered, or 

urethane-coated handle design. 








Halls A-F 











Graham Meus, Inc., Architects 

6 Edgerly Place 

Boston, MA 02116 

617-423-9399 

Fax: 617-482-8506 

info@graham-meus.com 

www.graham-meus.com 

Booth #807 

GRAVITY by efi Sports Medicine 


7755 Arjons Drive 


800-541-4900 

858-586-6080 

Fax: 858-566-8898 

gravitysales@efisportsmedicine.com 

www.efisportsmedicine.com 

Booth #920 


GRAVITY by efi Sports Medicine combines programming 

for group strength, Pilates, personal training, and postrehabilitation 

conditioning—performed on one machine, 

the GTS—and is designed to maximize space, expand 

variety, and increase revenue. Drop by and try out the 

new SCRUNCH accessory! 

GymValet/B & D Specialty 

Concepts, Inc. 

23230 Chagrin Blvd., Ste. 950 

Beachwood, OH 44122 

866-435-2009 

Fax: 216-839-1752 

info@gymvalet.com 

www.gymvalet.com 

Booth #719 

GymValet—the combined bottle- and towel-holder— 

helps clubs provide the best possible workout 

environment for their members. Also take advantage of 

the new Elite GymValet System, which offers one-stop 

shopping for the industry’s best cleaning and sanitizing 

products to complement the GymValet. 

Hampton Fitness Products 


1913 Portola Road 

Ventura, CA 93003-8030 

877-339-9733 

805-339-9733 

Fax: 805-339-0401 

sales@hamptonfit.com 

www.hamptonfit.com 

Booth #704 

Hampton’s new urethane-coated Gel-Bars are changing 

the landscape of group exercise once again. Strategically 

placed urethane color-coated grips eliminate the 

guesswork of positioning one’s hands during a workout. 

Gel-Bars are backed by a five-year warranty. 


Hanzal Morris Design Group, Inc. 

216-A Spring St. 

Pleasanton, CA 94566 

925-461-8605 

Fax: 925-461-8609 

brent@hanzalmorris.com 

www.hanzalmorris.com 

Booth #547 

Clubs can project their image with branding graphics 

from Hanzal Morris. The company offers standard and 

custom sign programs, marketing displays, wall murals, 

3-D logos, and letters. It has provided design services 

and products to fitness customers for over 15 years. 

Harbinger/Grizzly Fitness USA 

35 Executive Court 

Napa, CA 94558 

800-729-5954 

707-257-5838 

Fax: 707-257-5843 

sales@harbingersports.com 

www.harbingerfitness.com 

Booth #626 

Harbinger’s Women’s Training Grip WristWrap is a wrist 

wrap glove designed specifically for women. Its 

innovative curved finger design provides a natural fit, 

while its patented WristWrap gently keeps the wrist in 

the proper position. The WristWrap retails for $25. 

HardKore, Inc. 

P.O. Box 20828 

Cheyenne, WY 82003 

888-632-3684 

630-882-6277 

Fax: 630-882-6255 

info@hkgear.com 

www.hkgear.com 

Booth #1648 

HardKore and Geneva Capital have joined forces to 

accommodate the growing trend in personal training 

salons, with special terms and same-day loan or lease 

approval at the show. HardKore has set a new paradigm 

in strength and fitness equipment. 

Harms Software, Inc. 


85 Fulton St., Building 9A 

Boonton, NJ 07005 

888-813-2141 

973-402-9500 

Fax: 973-402-8813 

sales@harms-software.com 

www.harms-software.com 

Booth #3252 

Harms Software is pleased to announce Millennium 

HealthFitness—management and billing software 

designed to refresh a club’s business. Its developers 

have created an all-inclusive product with no additional 

billing fees! For further details, speak to a Business 

Solutions Specialist. 


HealthCare International 


1723 W. Nickerson St. 

Seattle, WA 98119 

206-285-5219 

Fax: 206-285-3628 

info@hcifitness.com 

www.HCIFitness.com 

Booth #1850 

HCI will be launching the innovative H2O Fitness Line, 

which includes the new Hydro-Power Rowers—the RX- 

850 and RX-950—at the show. Other products include 

the new PhysioStep, Recumbent Elliptical, and a 

showcase of the new Monark Sports and Medical 

Commercial Bikes. 

HealthClubCampaigns.com 


901 W. Algonquin Road 

Algonquin, IL 60102 

847-658-5090 

Fax: 847-658-1484 

sales@healthclubcampaigns.com 

www.HealthClubCampaigns.com 

Booth #1016 

HealthClubCampaigns.com is a single-source 

marketing solution dedicated to helping clubs gain 

and retain members. It offers target list rental, design, 

printing, and mailing. Clubs can choose pre-designed 

templates or custom design of postcards, brochures, 

catalogs, membership cards, banners, and more. 





Health Club Panel Network 

17835 Ventura Boulevard, Ste. 100 

Encino, CA 91316 

800-468-2211 

818-401-8888 

Fax: 818-401-6666 

cdeeds@captivemediainc.com 

www.healthclubpanel.com 

Booth #4350 

Health Club Panel Network is the nation’s largest 

provider of advertising/marketing opportunities in 

health clubs to national brands. HCPN provides 

regular non-dues revenues for health clubs, product 

sampling, and digital advertising. HCPN is the exclusive 

sampling/promotions agency for IHRSA. 

Health Mate Sauna 

6655 Knott Ave. 

Buena Park, CA 90620 

800-946-6001 

714-739-6600 

Fax: 714-739-6601 

shows@healthmatesauna.com 

www.healthmatesauna.com 

Booth #818 

Since 1979, Health Mate has proudly served as a 

benchmark in the industry, innovating with the latest 

technology to provide top-quality far infrared saunas, 

ideal for deep relaxation and soothing comfort, as well 

as health and healing. 

Healthways 

9280 S. Kyrene Road 

Tempe, AZ 85284 

800-728-8492 

800-295-4993 

Fax: 480-598-3540 

www.healthways.com 

Booth #4218 


Healthways is a leading national provider of exciting 

programs that help operators acquire and retain 

members, and generate revenue to improve their 

bottom line. Stop by the company’s booth for 

information on the SilverSneakers Fitness Program, 

Forever Fit, and Prime. 

Helixco 

3 Spruce Court 


888-HELIXCO or 888-435-4926 

617-367-0693 

Fax: 603-619-0207 

Lenny@helixco.com 

www.helixco.com 

Booth #4836 

Helixco introduces the revolutionary Helix, an aerobic 

trainer that simultaneously works the inner and 

outer thighs, delivering the kind of dramatic leg- and 

glute-sculpting results normally achieved only via 

weight training. 

Hoffman Insurance Services/ 

insureyourclub.com 

141 Linden St. 

P.O. Box 9002 

Wellesley, MA 02181-9002 

800-649-0087 

781-235-0087 

Fax: 781-235-6665 

rkuchefski@hoffmaninsurance.com 

www.insureyourclub.com 

Booth #621 

For over 25 years, Hoffman Insurance has provided 

property, casualty, liability, and workers compensation 

insurance programs to the fitness industry. At IHRSA 

’08, the company will present insureyourclub.com, 

featuring programs for professionals certified by ACE, 

NCSF, NASM, and STOTT Pilates. 

HOIST Fitness Systems, Inc. 


9990 Empire St., Ste. 130 

San Diego, CA 92126-4200 

800-548-5438 

858-578-7676 

Fax: 858-578-9558 

sales@hoistfitness.com 

www.hoistfitness.com 

Booth #3536 

HOIST continues to revolutionize the specialty fitness 

equipment industry with exciting new products. 

The company seizes every opportunity to improve 

or create technologies that move the fitness industry 

in a new direction. 

Hollman, Inc. 


1825 Walnut Hill Lane, Ste. 110 

Irving, TX 75038 

800-433-3630 

972-815-4000 

Fax: 972-815-2921 

lockers@hollman.com 

www.hollman.com 

Booth #4128 

Hollman is a leading manufacturer of wood and plastic 

laminate lockers and racquetball/squash courts for 

fitness centers, as well as the revolutionary Keyless 

Security Lock. It has 300,000 square feet of manufacturing 

space, equipped with the latest green technology. 

Hoop Gym 

P.O. Box 30474 

Fort Lauderdale, FL 33303 

954-491-1312 

Fax: 954-491-1347 

info@hoopgym.com 

www.hoopgym.com 

Booth #616 

HoopGym is ideal for land and water workouts. 

h/p/cosmos sports & medical gmbh 

Am Sportplatz 8 

Nussdorf-Traunstein D-83365, Bavaria 

Germany 

49-866-986-420 

Fax: 49-866-9864-249 

sales@h-p-cosmos.com 

www.h-p-cosmos.com 

Booth #3650 

h/p/cosmos offers several system solutions, including 

quasar med with safety arch, for performance 

diagnostics, and 150/50 locomotion DE med, for 

neurologic rehabilitation. Machines include wireless 

heart-rate control and powerful drive systems with 

maintenance-free three-phase AC motor and seven 

acceleration levels.






Halls A-F 











Hugger Mugger Yoga Products 

3937 S. 500 West 


800-473-4888 

801-327-0071 

Fax: 801-327-0073 

sales@huggermugger.com 

www.huggermugger.com 

Booth #1038 


Hugger Mugger, an expert in designing, manufacturing, 

and selling yoga products for over 25 years, is 

committed to eco-friendly products, including its Earth 

Elements & Tapas mats, bamboo and cork blocks, and 

hemp and cotton straps. Ask about show specials. 

Human Dynamo 

1520 Goodyear Drive H 

El Paso, TX 79936 

915-592-9100 

Fax: 915-592-9102 

mtaggett@henryworks.com 

www.humandynamo.net 

Booth #4615 

The Human Dynamo is a new machine for full-body 

cardio. It combines cycling with an upper-body 

ergometer that is uniquely dynamic with a wide range of 

motion. This means more muscle groups exercised and 

more calories burned. 


Human Kinetics 

P.O. Box 5076 

Champaign, IL 61825 

800-747-4457 

217-351-5076 

Fax: 217-351-2674 

info@hkusa.com 

www.HumanKinetics.com 

Booth #2145 

Human Kinetics’ new Emergency Care training program 

allows clubs to take control of first aid/CPR training of 

staff, and open a new revenue stream by offering these 

programs to members. Also browse its large selection 

of fitness books and resources. 

Humane Manufacturing, LLC 

805 Moore St. 

Baraboo, WI 53913-2796 

800-369-6263 

608-356-8336 

Fax: 608-356-8338 

info@humanemfg.com 

www.humanemfg.com 

Booth #4327 

Humane Manufacturing offers LOKTUFF, a high-quality 

rubber flooring. New for 2008: 95% color mats, solid, 

durable, vulcanized mats that will protect clubs’ 

equipment and floors. 

HydroMassage 

15395 Roosevelt Blvd. 

Clearwater, FL 33760 

800-699-1008 

727-536-5566 

Fax: 727-536-6633 

info@hydromassage.com 

www.hydromassage.com 

Booth #741

Hydrorider 

777 N.E. 62nd St., Ste. C101 


305-762-7557 

Fax: 305-762-7557 

info@hydrorider.com 

www.hydrorider.com 

Booth #944 

Hydrorider, a leader in aquatic equipment, presents the 

Professional Aquabike, the Easy Line Aquabike, and the 

new optimized version of its Aquatreadmill. Take 

advantage of the promotions reserved for trade show 

visitors, and discover a new dimension of 

water fitness! 

HydroTher Spa & Wellness Equipment 


135 Matheson Blvd. E. 

Mississauga, ON 

CANADA 

L4Z 1R2 

800-891-5811 

905-890-3111 

Fax: 905-890-3119 

info@hydrother.com 

www.hydrother.com 

Booth #210 

The HydroTher Massage Bed—a self-contained, dry 

hydrotherapy massage system that combines the 

benefits of flotation, heat, and massage—offers 

unlimited profit potential for health clubs. Users 

experience all the physical and emotional benefits of 

massage therapy in just 20 minutes. 

HYPERSTRIKE, Inc. 


10052 Pasadena Ave., Ste. A 

Cupertino, CA 95014 

408-607-3011 

Fax: 408-973-8059 

mike@hyperstrike.com 

www.HyperStrike.com/Partners 

Booth #708 

HyperStrike offers custom online fitness, nutrition 

services, and FitScore (fitness assessments) to help 

clubs generate new revenue opportunities and improve 

member satisfaction and retention. HyperStrike 

provides custom branded solutions for any gym. 

In-club kiosks are now available! 

Ideal Products, Inc. 


5555 Brooks St. 

Montclair, CA 91763-4547 

800-88-IDEAL 

909-988-2871 

Fax: 909-988-7263 

idealocker@aol.com 

www.idealockers.com 

Booth #439 

IHRSA 

263 Summer St. 


617-951-0055 

Fax: 617-951-0056 

www.ihrsa.org 

Booth #914; 916; 435 


IHRSA Group Purchasing 

680 Lakeshore Drive, Ste. 2200 

Chicago, IL 60611 

312-787-1739 

hirschbgr@aol.com 

Booth #1113 

IHRSA Regional Associations 

263 Summer St. 


800-228-4772, Ext. 115 

617-951-0055, Ext. 115 

Fax: 617-951-0056 

www.nehrsa.org 

www.califclubs.com 

www.macmaclubs.org 

www.thrsa.org 

www.flhealthclubs.org 

Booth #4052 

Visit the Regional Associations affiliated with IHRSA. 

Indoorwalking 

Ravon Invest, SL 

C/ Josep Anselm Clavé, 27, local 

08950 Esplugues 

Barcelona 

Spain 

00-34-93-4802216 

00-34-61-9413201 

Fax: 00-34-93-4802566 

eas@telefonica.net 

www.indoorwalking.net 

Booth #748 

Indoorwalking is a unique cardio program developed for 

group elliptical exercise. After three years of successful 

incorporation in fitness clubs in Europe, the company 

will present its program at IHRSA 2008. 






Inflight Fitness 

8321 Standustrial St. 

Stanton, CA 90680 

714-821-4177 

Fax: 714-821-4181 

rick.cole@inflightfitness.com 

www.inflightfitness.com 

Booth #403 

At IHRSA ’08, Inflight Fitness will be showcasing the 

Liberator Multi-Gym with the new adjustable cable 

column option. Also on display will be machines from 

the CT Platinum Series. 

Inko Sport America 

2200 S. Dixie Hwy., Ste. 607 


866-465-6776 

305-285-0681 

Fax: 305-285-1722 

info@inkoamerica.com 

www.inkoamerica.com 

Booth #438 

Inko Sport America offers the Active Body L-Carnitine 

Sports Drink, which has 1,000 mg of L-Carnitine. It 

burns fat while improving performance by raising 

energy, endurance, and stamina, resulting in a faster 

recovery. Show orders will receive a 15% discount. 

Intek Strength 

1211 Weaver Road 

Herrin, IL 62948 

866-996-3825 

618-942-6611 

Fax: 618-988-1313 

www.intekstrength.com 

Booth #804 

Intelametrix 

6246 Preston Ave. 

Livermore, CA 94551 

877-838-9918 

925-606-7044 

Fax: 925-371-3903 

hstark@intelametrix.com 

www.intelametrix.com 

Booth #4421 


Intelametrix offers BX2000, a simple, accurate 

ultrasound body composition assessment device. It’s 

fast, accurate, and less invasive, and the results are not 

limited by hydration, caffeine, exercise, or time of day. 

It’s offered with a 30-day money-back guarantee. 

International Play Company 

20216-98 Ave. 

Langley, British Columbia V1M 3G1 

Canada 

604-882-1188 

Fax: 604-882-1977 

sales@iplayco.com 

www.iplayco.com 

Booth #524 

International Play Company designs, manufactures, and 

installs indoor play structures and outdoor playgrounds 

for fitness centers. The company meets all safety 

standards and ships worldwide, and is an IHRSA 

associate member. 

International Tanning Equipment/HEX 


2201 S. Michigan Ave. 

Saginaw, MI 48602 

800-556-3201 

989-792-6119 

Fax: 989-792-2491 

info@itehex.com 

www.itehex.com 

Booth #2036 

Iron Grip Barbell Company 


4012 W. Garry Ave. 

Santa Ana, CA 92704 

800-664-4766 

714-850-6900 

Fax: 714-850-6910 

info@irongrip.com 

www.irongrip.com 

Booth #1626 

Iron Grip Barbell Company, one of the largest providers 

of commercial free-weight equipment worldwide, with a 

line of exclusively American-made free weights, is 

dedicated to building the most reliable and innovative 

dumbbells, weight plates, and Olympic bars available. 

Island Oasis 

P.O. Box 769 

141 Norfolk St. 

Walpole, MA 02081 

800-777-4752 

508-660-1176 

mail@islandoasis.com 

www.islandoasis.com 

Booth #417 

I-Trainer International, Inc. 

1913 Shifting Winds St. 


702-892-0400 

Fax: 702-363-9176 

info@ItrainerInternational.com 

www.ItrainerInternational.com 

Booth # 837 

At the trade show, I-Trainer International will launch its 

PEP software, an interactive Internet-based program 

that allows members to view personalized fitness 

programs in video format and then download them to 

an iPod, iPhone, or any MP3 player that supports video. 

Ivanko Barbell Company 


P.O. Box 1470 

San Pedro, CA 90733 

800-247-9044 

310-514-1155 

Fax: 310-514-1363 

chet@ivankobarbell.com 

www.ivankobarbell.com 

Booth #1204 

Ivanko’s 100% solid stainless steel E Z Curl bar 

features a perfectly balanced 40-degree bend with 

no welds, no bolts, and no end play (i.e., “slop”) in 

the rotation of the sleeves.



JD Max Fitness 

5057 Drake Drive 

College Station, TX 77845 

979-690-3903 

979-574-3124 

David@jdmaxfitness.com 

www.jdmaxfitness.com 

Booth #508 

JD Max Fitness is debuting a new patent-pending 

product that assists people in performing traditional 

Olympic bar squats with improved ergonomics while 

eliminating shoulder impingement. This product easily 

retrofits any existing Olympic bar and is simple to use. 

Jenkins Athens Insurance Services - 

ProFitness Insurance Program 

2552 Stanwell Drive 

Concord, CA 94520 

800-234-6363, Ext. 9041 

925-822-9041 

Fax: 925-609-5395 

dcaldwell@jenkinsathens.com 

www.jenkinsathens.com 

Booth #809 

ProFitness Insurance insures large health club chains 

and single-location clubs. Its specialized programs offer 

aggressive pricing, quality claims management, loss 

control expertise, and personalized service for 

businesses of all sizes. 

JLR Associates 

72 School St. 

Dedham, MA 02026 

781-251-0094 

Fax: 781-251-0095 

jr@JLRassoc.com 

www.JLRassoc.com 

Booth #4041 


JLR Associates is an independent search and 

recruitment firm specializing in the placement 

of senior-level management in the health, fitness, 

and wellness industry. JLR Associates presents 

outstanding candidates and career opportunities 

for these candidates for all sectors. 

Joel B. Cantor AIA Architect 

340 Brannan St. 

Ste. 401 


415-957-9755 

Fax: 415-957-1677 

JCantorAIA@aol.com 

www.jcantorarchitect.com 

Booth #4223 


Serving the club industry since 1977, this full-service 

firm provides design, architectural, and consulting 

services for new facilities, expansions, and remodeling. 

It has completed a range of projects of all sizes, 

including athletic clubs, swim and tennis facilities, 

and fitness centers. 

Keiser Corporation 

2470 S. Cherry Ave. 

Fresno, CA 93706 

800-888-7009 

559-256-8000 

Fax: 559-256-8100 

info@keiser.com 

www.keiser.com 

Booth #1418 

Keiser Corporation is setting out to lead the indoor 

cycling revolution with its Keiser M3 indoor cycle. It 

features a smooth feel, a whisper-quiet ride, and ease 

of use like no other cycle. 

Kids’ Athletic Club 

320 West Centa Drive 

Hayden, ID 83835 

208-762-7262 

Laura@KidsAthleticClub.com 

www.KidsAthleticClub.com 

Booth #4640 

Kids’ Athletic Club offers health clubs a turnkey 

sports-development and fitness program for kids 

ages 18 months to 18 years. Its original curriculum, 

music, and lesson plans are age-appropriate and 

developmentally progressive, providing exciting 

new memberships to untapped clientele. 

Kidzpace Interactive 

P.O. Box 550 

Collingwood, Ontario L9Y 4B2 

Canada 

800-668-0206 

705-444-2300 

Fax: 705-444-0007 

www.kidzpace.com 

Booth #4317 

KI Software 


8701 Georgia Ave. # 810 

Silver Spring, MD 20910 

800-829-4321 

301-495-2370 

Fax: 301-495-2373 

sales@kisoftware.com 

www.kisoftware.com 

Booth #1147 

From membership billing and reporting to efficient 

front-desk operations, KI believes that membershipmanagement 

software should achieve higher levels 

of membership satisfaction and increased retention 

rates. KI has over 25 years of experience working 

with club companies. 

K & K Insurance Group, Inc. 


1712 Magnavox Way 

Fort Wayne, IN 46804 

866-554-4636 

260-459-5959 

Fax: 260-459-5800 

sandee_howle@kandkinsurance.com 

www.kandkinsurance.com 

Booth #3940 

With insurance programs designed for the specific 

needs of health, fitness, racquet, and tennis clubs, 

exercise studios, circuit-training studios, and fitness 

instructors, K&K is a one-stop shop for all 

insurance needs.





Halls A-F 












KORR Medical Technologies, Inc. 

2463 S. 3850 W. #200 


800-895-4048 

Fax: 801-483-2123 

sales@korr.com 

www.korr.com 

Booth #224 

CardioCoach by Korr Medical delivers simple and 

accurate VO2-based fitness testing. It measures data 

ideal for customizing an exercise plan that will enable a 

person to reach their fitness goals more efficiently, and 

with less pain, fatigue, and injury. 

Landice Treadmills 


111 Canfield Ave. 

Randolph, NJ 07869 

800-526-3423 

973-927-9010 

Fax: 973-927-0630 

sales@landice.com 

www.landice.com 

Booth #4136 

Since 1967, Landice Treadmills has dedicated itself to 

producing the highest-quality treadmills and is now 

introducing an elliptical with an unprecedented five-year 

warranty. All Landice products are designed for light 

institutional, rehabilitation, and heavy club environments. 

LEADBOX.COM 

12407 E. Slauson Ave. #P 

Whittier, CA 90606 

800-353-6612 

562-789-8161 

Fax: 562-789-8851 

mark@leadbox.com 

www.leadbox.com 

Booth #1041 

LEADBOX.COM offers a wide variety of lead-generation 

boxes with turnkey packages that include boxes, 

artwork, stick-on pens, and registration pads. Also 

available are wall-mounted suggestion boxes, freestanding 

boxes, a wide array of brochure holders, and 

deluxe postcards. 

Legacy Lockers 

4433 Bronze Way 


866-937-1088 

214-466-1700 

Fax: 214-466-1789 

info@legacylockers.com 

www.legacylockers.com 

Booth #717

LeMond Fitness, Inc. 


15540 Woodinville-Redmond #A-100 

Woodinville, WA 98072 

425-482-6773 

Fax: 425-482-6724 

bb@lemondfitness.com 

www.LeMondfitness.com 

Booth #2150 

Stop by to experience LeMond’s new products for 2008! 

Designed to support commercial facilities, the new 

Digital g-force Bike series offers USB downloading plus 

an electronic training diary. Test drive the new 2008 

RevMaster—an improved design and much more. 

Les Mills International 


Level 2 - Rainger House 

150 Victoria St. W. 

Auckland 1142 

New Zealand 

(64) 9-366-9900 

Fax: (64) 9-366-9901 

info@lesmills.com 

www.lesmills.com 

Booth #826 

Les Mills turns group exercise into a profit center. More 

than 5 million people each week, in over 11,500 clubs 

worldwide, enjoy Les Mills’ programs: BODYPUMP, 

BODYCOMBAT, BODYFLOW, BODYATTACK, RPM, 

BODYSTEP, BODYJAM, and BODYVIVE. 

Lifecore Fitness 

242 Bingham Drive #101 

San Marcos, CA 92069 

888-815-5559 

Fax: 760-471-1324 

todd@lifecorefitness.com 

www.lifecorefitness.com 

Booth #4439 

Lifecore Fitness is unveiling a new commercial-grade 

indoor cycle in 2008. It features a padded handlebar 

with a comfortable saddle that offers both vertical 

and horizontal adjustments. The clipless pedals 

and computer console with heart-rate read-out 

are standard features. 

Life Fitness 

See our ad on the back cover 

5100 River Road, Ste. 300 

Schiller Park, IL 60176-1075 

800-634-8637 

847-288-3300 

Fax: 847-288-3796 

www.lifefitness.com 

Booth #1704 

Life Fitness combines form and function with its new 95X 

Elliptical Cross-Trainer. Part of the Elevation Series, the 

95X is offered with three unique options—the Engage, 

Inspire, and Achieve consoles, which feature iPod 

compatibility, USB connectivity, and a Virtual Trainer. 

Lightspace Corporation 

529 Main St., Ste. 330 


877-544-4855 

877-404-1700 

Fax: 617-242-1440 

info@lightspacecorp.com 

www.lightspacecorp.com 

Booth #4528 

Lightspace Play is an interactive game system that 

promotes healthy kids and active play. Lightspace Play 

for Fitness will be introduced at IHRSA 2008! Kids work 

out while having fun playing games like Super Jump 

Style, Dance Off, and Dodgeball. 

Lincoln Equipment, Inc. 

2051 Commerce Ave. 

Concord, CA 94520 

800-223-5450 

925-687-9500 

Fax: 888-680-2825 

sales@lincolnaquatics.com 

www.lincolnaquatics.com 

Booth #711 

Lincoln Equipment is a national distributor of 

commercial swimming pool equipment, chemicals, and 

supplies, serving the swimming pool industry since 1954 

with quality products that are specifically designed for 

commercial pool use. Stop by for the newly expanded 

184-page catalog. 

Magnum Fitness Systems 

2201 12th Ave. 

South Milwaukee, WI 53172 

800-372-0554 

414-764-4068 

Fax: 414-768-7047 

sales@magnumfitness.com 

www.magnumfitness.com 

Booth #3744 

Magnum will be introducing an array of new products at 

the 2008 IHRSA Trade Show, including its 5000 Series of 

selectorized machines, its expandable Tower System, 

and a new design of its Recumbent Stepper. Visit the 

booth for show specials. 

Marpo Kinetics 

313 Earhart Way 

Livermore, CA 94551 

925-337-4205 

Fax: 877-275-1005 

getfit@marpokinetics.com 

www.marpokinetics.com 

Booth #1142 

Marpo Kinetics makes a line of innovative rope 

climbers for total upper-body strength and cardio 

fitness. Viper Rope Climber combines weight 

assistance and revolutionary design to deliver a 

true rope-climbing experience. Come test-climb 

the latest models at the booth. 

Mateflex 

2007 Beechgrove Place 

Utica, NY 13501 

800-926-3539 

315-733-1412 

Fax: 315-735-4372 

info@mateflex.com 

www.mateflex.com 

Booth #1413 



TileFlex 12” interlocking modular tiles in light parquet 

are new for 2008. The luxury vinyl tile inserted into an 

interlocking modular base forms a single, snaptogether 

unit. The unique recessed rim design protects 

the tile from chipping and damage. 





Matrix Fitness Systems 


1610 Landmark Drive 

Cottage Grove, WI 53527 

866-693-4863 

608-839-8686 

Fax: 608-839-8687 

info@matrixfitness.com 

www.matrixfitness.com 

Booths #2530 

Matrix Fitness Systems offers a complete line of 

commercial cardiovascular and strength-training 

equipment. Debuting at IHRSA ’08 are 11 new 

strength-training products, including the Matrix 

Functional Trainer, which combines functional 

design and enhanced strength-training movements. 

Maxion Design 

9410 Alto Drive 

La Mesa, CA 91941 

619-668-5678 

Fax: 619-668-5679 

www.maxiondesign.com 

Booth #4124 

Maxion Design is a multifaceted, internationallyrecognized 

design company. Its services include 

custom artwork, interior design, and architectural 

consulting, budget planning, millwork design, lighting 

design, documentation, and site supervision. 

Maxuvibe 

Hoogstraat 348 

Eindhoven 5654 NJ 

Netherlands 

0031-(0)40 2555361 

Fax: 0031-402514964 

info@maxuvibe.com 

www.maxuvibe.com 

Booth #4628 


Maxuvibe has innovated its models so that they can be 

equipped with a USB communication port to personalize 

training by using a PC. The company will also be 

unveiling a new model, affordably priced with the 

same professional quality. 

MBT Physiological Footwear 

515 N. River St., Ste. D 

Hailey, ID 83333 

208-788-0883 

Fax: 208-788-0802 

www.swissmasaius.com 

Booth #326 

The effect of MBT physiological footwear lies in its 

unique sole structure, which has been patented 

worldwide. The sole is constructed of the unique Masai 

Sensor, the Shank, and the PU midsole with pivot, 

creating a natural, soft surface. 


McArthur Towel & Sports 

700 Moore St., P.O. Box 448 

Baraboo, WI 53913 

800-356-9168 

608-356-8922 

Fax: 608-356-7587 

vfowler@mcarthurtowels.com 

www.mcarthur-towels.com 

Booth #519 

The new line of Aegis Microbe Shield technology-treated 

McArthur Super Gym towels is engineered to resist the 

contamination and growth of bacteria, fungi, and many 

other microorganisms, while providing the same 

reliability and durable performance customers 

expect from McArthur towels. 

MicroFit, Inc. 

1077-B Independence Ave. 


800-822-0405 

650-969-7296 

Fax: 650-969-2067 

sales@microfit.com 

www.microfit.com 

Booth #1415 

For 20 years, MicroFit has set the fitness industry 

standard for quality health and fitness assessment 

systems. MicroFit technology is the preferred choice 

to accurately assess health and fitness status, identify 

appropriate intervention programs, and track individual 

and group outcomes.

MIHA Maschinen GmbH 

An der Laugna 2 

Emersacker 86494 

Germany 

49-8293-706 

info@miha.de 

www.miha.de 

Booth #912 

Milnor Laundry Systems 

700 Jackson St. 

Kenner, LA 70062 

504-467-9591 

504-712-7656 

Fax: 504-468-3094 

mktg@milnor.com 

www.milnor.com 

Booth #1411 

Milnor is a leading commercial and industrial laundry 

equipment manufacturer of washer-extractors that 

range in capacity from 20-700 pounds, and dryers from 

30-550 pounds. These models are available with a 

variety of controls from very simple to sophisticated. 

MINDBODY 


4051 Broad St. 

San Luis Obispo, CA 93401 

877-755-4279 

Fax: 866-759-7958 

info@mindbodyonline.com 

www.mindbodyonline.com 

Booth #819 

MINDBODY brings the club industry the most 

technologically advanced business management 

solution, featuring comprehensive client account 

management; Web-based scheduling; integrated 

retail POS and gift cards; powerful marketing tools 

and integrated e-mail; and the new MINDBODY 

PartnerStores profit centers. 

Mitchell Rubber Products 

10220 San Sevaine Way 

Mira Loma, CA 91752 

800-453-7526 

Fax: 909-681-1479 

mvasquez@mitchellrubber.com 

www.mitchellrubber.com 

Booth #319 

Mondo 


1100 E. Hector St., Ste. 160 

Conshohocken, PA 19428 

800-361-3747 

Fax: 610-834-3837 

mondo@mondousa.com 

www.mondousa.com 

Booth #1048 

Mondo’s Sport Impact and Ramflex vulcanized rubber 

surfaces are designed to resist abuse from weights and 

weightlifting equipment. Both contain a heavy-duty wear 

layer for superior resistance and structural elasticity, 

and a shock-absorbent lower layer for unparalleled 

safety and comfort. 

Motivatrix 

125 E. Reno #4 


888-Y-MOTIVATE 

702-868-3500 

Fax: 305-468-6244 

info@motivatrix.com 

www.motivatrix.com 

Booth #3950 

The Workout Master has 3-D technology that allows 

one’s body movements to be captured with four 

modules: Personal Trainer and Profile module; Aerobics 

Modules (5-40-minute aerobics classes); Max Challenge 

Workouts (game-type workouts); and Music Master. 

Motus USA 


13705 Cimarron Ave. 

Gardena, CA 90249 

866-668-8766 

310-515-1000 

Fax: 310-515-1151 

www.motususa.com 

Booth #1126 

Motus USA is taking a fresh new approach to fitness 

with innovative solutions that inspire fit, fun, and 

fabulous workouts. Discover the company’s cuttingedge 

commercial-grade cardio equipment, featuring 

fully integrated LCD TV entertainment solutions. 

Munters 

16900 Jordan 

Selma, TX 78154 

800-686-8377 

210-651-5018 

Fax: 210-651-9085 

drycoolinfo@munters.com 

www.munters.us 

Booth #3254 





Halls A-F 















MUSCLEDADDY Products 

712 Bancroft Road, Ste. #519 

Walnut Creek, CA 94598 

800-Lift-Big (543-8244) 

415-747-8924 

Fax: 877-372-2759 

bnbwholesale@comcast.net 

www.bignbeefy.com 

Booth #126 


MUSCLEDADDY’s unique line of weight pads, straps, 

and hooks is designed for heavy lifters. Dual functionality 

combines straps and pads into one product, and 

heavier, more efficient materials increase stamina, 

maximize muscle isolation, and enhance dryness, 

comfort, and support. 

Muscle Dynamics/Maxicam 

20100 Hamilton Ave. 


800-544-2944 

310-323-9055 

Fax: 310-323-7608 

brent@muscledynamics.com 

www.muscledynamics.com 

Booth #3816 

Muscular Dystrophy Association 

3300 E. Sunrise Drive 

Tucson, AZ 85718 

520-529-5470 

kmoran@mdausa.org 

www.mdausa.org 

Booth #4748 

Musculart, Inc. 


22024 Marine View Drive #202 

Des Moines, WA 98198 

206-878-0935 

Fax: 206-878-2483 

tellmemore@musculart.com 

www.musculart.com 

Booth #516 

Experience Musculart’s exclusive collection of quality 

artwork for club facilities, including prints, framed art, glass 

and metal sculpture, and custom pieces. Create a powerful, 

visual statement of commitment to health, fitness, 

and beauty. Inspire and motivate staff and members. 

National Academy of Sports Medicine 

(NASM) 

26632 Agoura Road 

Calabasas, CA 91302 

800-460-6276 

818-595-1200 

Fax: 818-878-9511 

www.nasm.org 

Booth #3942 

Since 1987, the National Academy of Sports Medicine 

(NASM) has been a global leader in certification, 

personal training, continuing education, and solutions 

and tools for health, fitness, sports performance, and 

sports medicine professionals. 

National Exercise & Sports Trainers 

Association (NESTA) 

30245 Tomas 

Rancho Santa Margarita, CA 92688 

877-348-6692 

949-589-9166 

Fax: 949-589-8216 

scott@nestacertified.com 

www.nestacertified.com 

Booth #410 

NESTA and POLAR, the leader in heart-rate monitoring 

technology, are introducing a new personal training 

certification: PFT 2.0, “monitoring the new era of 

personal training.” NESTA and POLAR will have 

giveaways and specials for purchases during the show. 

National Exercise Trainers Association 

(NETA) 


5955 Golden Valley Road, Ste. 240 


800-237-6242 

763-545-2505 

Fax: 763-545-2524 

neta@netafit.org 

www.netafit.org 

Booth #720 

NETA offers an NCCA-accredited personal trainer 

certification, which ensures the competency of NETA 

CPTs. New in 2008, aspiring personal trainers can 

purchase a four-disc DVD set which, in conjunction with 

NETA’s Fitness Professionals Manual, prepares them 

for the certification exam. 

National Federation of 

Professional Trainers (NFPT) 


P.O. Box 4579 

Lafayette, IN 47903 

800-729-6378 

765-471-4514 

Fax: 765-471-7369 

info@nfpt.com 

www.nfpt.com 

Booth #526 

The NFPT has been certifying fitness professionals 

since 1988 and is an NCCA-accredited organization. 

With more than 300 test sites and free CECs, the NFPT 

provides convenience and affordability while offering 

credibility and confidence. 

National Fitness Business Alliance 

P.O. Box 929 

Mashpee, MA 02649 

800-726-3506 

Fax: 508-420-1992 

www.totalclubsupport.com 

Booth #4426 

National Fitness Business Alliance, total support for 

independent club owners, was created by industryleading 

experts and vendors who saw a need for 

business education in the fitness industry. It offers 

assistance with: new equipment, profit centers, 

marketing companies, and member-retention tools. 

Nautilus 


16400 S.E. Nautilus Drive 

Vancouver, WA 98683 

800-628-8458 

800-437-1986 

www.nautilus.com 

Booth #3216 

Nautilus celebrates the 25th anniversary of StairMaster! 

Since 1983, StairMaster has set the standard for highperformance 

fitness products. The legend continues 

today, with the introduction of a redesigned stepping 

line, being unveiled at the show. 

New Leaf Health & Fitness 

350 Oak Grove Pkwy. 

St. Paul, MN 55127 

888-826-2751 

651-484-4874 

Fax: 651-484-8941 

info@newleaffitness.com 

www.newleaffitness.com 

Booth #4236 

New Leaf’s Active Metabolic Training combines metabolic 

assessment with a proven revenue model to redefine 

cardio as a profit center for clubs. Trainers benefit from 

individualized training programs that deliver real results 

for members by “making every workout count.”




Nice Pak Commercial 

Two Nice Pak Park 

Orangeburg, NY 10962 

800-444-6725 

845-365-1700 

Fax: 845-398-5807 

ldennis@nicepak.com 

www.nicepak.com 

Booth #618 

Nicros, Inc., Climbing Walls 

845 Phalen Blvd. 

St. Paul, MN 55106 

651-778-1975 

Fax: 651-778-8080 

info@nicros.com 

www.nicros.com 

Booth #648 


Nicros has a unique and awe-inspiring wall system to fit 

every budget and need, from its stunning A.R.T.Wall, 

which is the centerpiece of many colleges, universities, 

and health clubs, to the beautifully hand-sculpted 

features on its WestCoast walls. 

North West Rubber 

33850 Industrial Ave. 

Abbotsford, British Columbia V2S 7T9 

Canada 

800-663-8724 

604-859-2002 

Fax: 604-859-2009 

sales@northwestrubber.com 

www.sportfloor.ca 

Booth #503 

NSCA Certification Commission 


3333 Landmark Circle 

Lincoln, NE 68504 

888-746-2378 

402-476-6669 

Fax: 402-476-7141 

commission@nsca-cc.org 

www.nsca-cc.org 

Booth #1312 

Sign up to win a free NSCA-Certified Personal Trainer 

paper/pencil exam registration with the NSCA 

Certification Commission, the only certifying 

organization to have fitness-related certification 

programs accredited by NCCA for more than 10 years. 

Nury Tec, Inc. 

201 Saehan Venture B/D 

113-15, Shiheung-Dong,Keumcheon-Ku 

Seoul, 153-030 

Republic of South Korea 

82-2-803-401 

Fax: 82-2-809-401 

nurytec@nurytec.co.kr 

www.nurytec.co.kr 

Booth #952 

Octane Fitness 


9200 Wyoming Ave. N., Ste. 380 

Brooklyn Park, MN 55445 

888-OCTANE-4 

763-757-2662 

Fax: 763-323-2064 

sales@octanefitness.com 

www.octanefitness.com 

Booth #3924 

Visit Octane Fitness to experience the most 

ergonomically correct and technologically advanced 

ellipticals, with unmatched features, such as 

SmartStride, Converging Path handlebars, MultiGrip, X- 

Mode, and GluteKicker. It offers clubs the hottest cross 

trainers, including the new Pro3700 Series! 

Ohlson Lavoie Collaborative (OLC) 

1515 Wazee St., Ste. 400 

Denver, CO 80202-1262 

800-203-1491 

Fax: 303-294-9440 

olc@olcdesigns.com 

www.olcdesigns.com 

Booth #1409 

Ohlson Lavoie Collaborative (OLC) is a full-service 

architectural firm that emphasizes client relationships 

and building functionality. With U.S. offices in Denver 

and Orlando, OLC specializes in designing fitness, 

recreation, medical wellness, and aquatic facilities. 

For more than 46 years, the firm has set an industry 

standard for responsiveness.

Oka b. 

4823 Roy Carlson Blvd. 

Buford, GA 30518 

888-730-6522 

Fax: 770-945-1628 

sales@shoesthatloveyou.com 

www.shoesthatloveyou.com 

Booth #710 

OKA b. shoes keep active customers looking and feeling 

good. Thongs and slides are lightweight, reflexologybased, 

and massage feet with every step. They’re 

antimicrobial and non-slip—perfect for club use. 

Discover new styles and colors for spring and summer. 

Optimal Design Systems International 

1135 Glenwood Ct. 

Weston, FL 33326 

954-888-5960 

Fax: 954-888-5961 

bruce@optimaldsi.com 

www.optimaldsi.com 

Booth #522 

Optimal Design is known for “profit designing.” It has the 

ability to create beautiful, exciting, award-winning 

facilities that increase sales and retention yet are not 

expensive to build. This results in more revenue, less 

debt, and, therefore, more profits. 

Paramount Acceptance 


4725 S. Holladay Blvd. #100 

Holladay, UT 84117 

800-316-4444 

801-272-8623 

Fax: 877-634-7318 

sales@paramountacceptance.com 

www.paramountacceptance.com 

Booth #3749 

Paramount Acceptance provides an array of Web-based 

club business applications, including PT tracking/ 

reporting, Corporate Sales Site, and Front Desk Monitor 

check-in/reporting. It boasts ASP.NET SQL Server 

technology, which means clubs need only an Internet 

connection to achieve 24/7 access. 

Paramount Fitness Corporation 


6450 E. Bandini Blvd. 

Los Angeles, CA 90040-3185 

800-721-2121 

323-721-2121 

Fax: 323-724-2000 

nasales@paramountfitness.com 

www.paramountfitness.com 

Booth #1404 

For over 50 years, Paramount has been recognized 

worldwide for its manufacturing expertise, stylish 

designs, and superior customer service. The long 

anticipated introduction of several new product 

innovations is sure to reinforce Paramount’s position as 

a global fitness leader. 

Parisi Speed School 


2-22 Banta Place 

Fair Lawn, NJ 07410 

888-GET-FAST 

888-438-3278 

Fax: 201-540-0143 

info@parisischool.com 

www.parisischool.com 

Booth #3250 

The Parisi Speed School takes advantage of the 

$4.1-billion youth fitness market by delivering an 

exciting profit center within existing health clubs. Its 

franchise model will diversify a club in its community 

and is proven to drive club membership. 

PaviGym USA 

2910 Falling Waters Blvd. 

Lindenhurst, IL 60046 

866-PAVIGYM 

866-PaviGym 

Fax: 847-265-5946 

infousa@pcg.es 

www.pavigym.com 

Booth #1137 

PaviGym Performance Flooring will be exhibiting all of 

its newest products and technologies along with a 

number of show specials sure to fit any flooring budget. 

Also featured will be the ComfortMat, which will be 

offered at fantastic show specials. 

Peak Performance 


2285 116th Ave. N.E., Ste. 101 

Bellevue, WA 98004-3041 

800-574-4400 

425-451-8337 

Fax: 425-451-9483 

info@healthclubpros.com 

www.healthclubpros.com 

Booth #4229 

Peak Performance specializes in highly effective club 

marketing materials, including direct mail, brochures, 

banners, door-hangers, newspaper ads, and more. The 

company handles the entire process, including a highly 

targeted mailing list, custom design, printing, postage, 

and mailing. 

Peak Pilates 

See our ad on the inside back cover 

5555 Central Ave., Ste. 200 


800-925-3674 

303-998-1531 

Fax: 303-473-9142 

info@peakpilates.com 

www.peakpilates.com 

Booth #3736 

Make Pilates fun, simple, and rewarding with MVe: 

all-inclusive Pilates-based group-exercise equipment, 

programming, and training, designed for the health 

and fitness market. MVe gives clubs the power to offer 

heart-pumping, music-driven fusion workouts for all 

demographics, skill levels, and abilities. 

Pea Pod Print 

7476 E. 29th St. 

Denver, CO 80238 

303-495-9577 

haw@peapodprint.com 

www.peapodprint.com 

Booth #4523 

Penco Products, Inc. 

99 Brower Ave. 

Oaks, PA 19456 

800-562-1000 

610-666-0500 

Fax: 610-666-7561 

general@pencoproducts.com 

www.pencoproducts.com 

Booth #227 

Penco Products provides space management in the 

form of lockers and space-saving custom Schmidt 

CardioDecks for club facilities. A wide variety of steel and 

plastic lockers are available in a broad range of colors. 








Halls A-F 











Performance Food Centers 


59 Airport Road 

Pottstown, PA 19464 

888-732-9151 

Fax: 610-474-0444 

info@performancefoodcenters.com 

www.performancefoodcenters.com 

Booth #4635 


PFC was created with one goal in mind: to provide the 

highest-quality natural and wholesome food products to 

people who care about their bodies. PFC juice bars are a 

place where individuals can acquire healthy products 

and nutritional advice. 

Perform Better 


11 Amflex Drive 

Cranston, RI 02920 

800-556-7464 

401-942-9363 

Fax: 800-682-6950 

performbetter@mfathletic.com 

www.performbetter.com 

Booth #3548 

Petra Hygienic Systems 

P.O. Box 733 

Hudson, MA 01749 

800-463-2516 

Fax: 888-329-7387 

info@petrasoap.com 

www.petrasoap.com 

Booth #3946 

Promote health and knock out germs with Petra’s 

Athleticare Waterless Hand Sanitizing Gel, which is 

ideal for club facilities. Give members peace of mind 

at a great low bulk price. 

P & F Brother Ind. Corp. 

No. 12, 6th Road Industrial Park 

Taichung 40755 

Taiwan 

886-423-591-000 

Fax: 886-423-590-787 

clara@pandfbrother.com 

www.pandfbrother.com 

Booth #4349 

P & F manufactures a diverse range of fitness 

equipment products, including treadmills, ellipticals, 

and bikes, from home use to light commercial. P&F is 

focused on quality assurance and continuing service. 

PFP - Personal Fitness Professional 

2901 International Lane 


800-536-1992 

608-241-8777 

Fax: 608-241-8666 

josh.v@rbpub.com 

www.fit-pro.com 

Booth #4540 

PFP media offers the only “free” independent personal 

training magazine in the professional fitness market, 

reaching club and studio owners, managers, fitness 

directors, personal trainers, etc. It contains information 

on building a successful fitness business, industry 

developments, and profit-generating ideas.

Pneumex, Inc. 

2605 N. Boyer Ave. 

Sandpoint, ID 83864 

800-447-5792 

208-265-4105 

Fax: 208-265-9651 

pneumex@pneumex.com 

www.pneumex.com 

Booth #2354 

The Pneumex FAST programs are designed to enhance 

performance at every level, regardless of age, sex, or 

ability. The FAST programs—with vibration, corestrengthening 

exercises, and overspeed training— 

provide the extra edge members are looking for. 

Polar Electro, Inc. 


1111 Marcus Ave., Ste. M15 

Lake Success, NY 11042 

800-290-6330 

516-364-0400 

Fax: 516-364-5454 

sales@polarusa.com 

www.PolarUSA.com 

Booth #1104 

Engage the 90% of club members who use only cardio 

equipment. Attend the company’s supplier seminar 

to learn how Polar’s cardio coaching program will 

streamline clubs’ sales process; sell more personal 

training services; improve member fitness; and 

increase profits. 

Popular Equipment Finance, Inc. 

15933 Clayton Road, Ste. 200 

Ballwin, MO 63011-2146 

800-829-9411 

636-391-0777 

Fax: 636-557-1064 

abell@poplease.com 

www.poplease.com 

Booth #2652 

Popular Equipment Finance (Popular Leasing) offers 

both leases and loans with 100% financing and fast 

credit approvals. There are no lease prepayment 

penalties after 12 months. Flexible programs and terms, 

from 36 to 84 months, are available. 

PowerBlock 

1071 32nd Ave. N.W. 

Owatonna, MN 55060 

800-446-5215 

507-451-5152 

Fax: 507-451-5278 

jay@powerblock.com 

www.powerblock.com 

Booth #4450 

PowerBlock Dumbbells will debut its new U-90 set at 

IHRSA ’08. The U-90 is a revolutionary urethane-coated 

selectorized dumbbell system with built-in “Flex 

technology” that replaces 28 pairs of dumbbells (or 

2,565 pounds of free weights) in just one pair. 

Power Lift 

P.O. Box 348 

Jefferson, IA 50129 

800-872-1543 

Fax: 515-386-3220 

mrichardson@power-lift.com 

www.power-lift.com 

Booth #422 

Power Lift is a leading manufacturer of high-quality 

strength-training equipment. Display items will include 

the modular rack and platform systems and the Pro 

Select selectorized line of equipment. The Pro Select 

line will feature 11 selectorized pieces. 

Power Plate 


400 Skokie Blvd., Ste. 105 

Northbrook, IL 60062 

877-87-Plate 

847-509-6000 

info@powerplate.com 

www.powerplate.com 

Booth # 3616 

The Power Plate pro5 AIRdaptive provides the largest 

range of settings and adapts to more users—from 

heavier/high-intensity to lightweight/fragile exercisers— 

than any other machine Power Plate offers. It features 

100 pounds of extra load-bearing capacity and three 

air settings. 

Power Systems, Inc. 


P.O. Box 51030 

Knoxville, TN 37950-1030 

800-321-6975 

865-769-8223 

Fax: 800-298-2057 

fitness@power-systems.com 

www.power-systems.com 

Booth #4036 

For excellent cushioning and easy storage, Power 

Systems offers new Premium Hanging Club Mats. These 

5/8” thick, nonslip mats provide a comfortable, spongelike 

feel plus two reinforced hanging rings. The supportive 

closed-cell foam structure resists moisture. 

Precor Incorporated 


P.O. Box 7202 


800-786-8404 

425-486-9292 

Fax: 425-482-5654 

commsls@precor.com 

www.precor.com 

Booth #2126 

Precor introduces the Adaptive Motion Trainer, a selfpowered, 

low-impact, total-body cardio breakthrough 

that allows users to define and control stride motion and 

length from 0”-27”, at 20 resistance levels. An integrated 

Cardio Theater screen is optional. 

Productive Fitness Publishing 

1645 Jill’s Court, Ste. 102 

Bellingham, WA 98226 

800-994-9097 

360-527-1771 

Fax: 360-527-3328 

mike@productivefitness.com 

www.productivefitness.com 

Booth #714 

Productive Fitness produces a series of fitness books, 

charts, and DVDs. The charts are now available in 

Spanish, French, and English. 

Professional Fitness Institute 


3320 E. Flamingo Road, Ste. 32 


702-434-8940 

Fax: 702-434-7058 

davidm@pf-institute.com 

www.pf-institute.com 

Booth #408 

Professional Fitness Institute assists schools nationwide 

in implementing its groundbreaking personal training 

program. The program is endorsed by many fitness 

celebrities, including former Miss Fitness Olympia Jen 

Hendershott, reigning Mr. Olympia Jay Cutler, and 

American Gladiator Beth Horn. 








Halls A-F 











Progressive Products 


4 International Drive 

Rye Brook, NY 10573 

866-999-4737 

914-417-6022 

Fax: 914-939-1864 

info@wipesplus.com 

www.disinfectwipe.com 

Booth #514 


An established manufacturer with multiple plants and 

national distribution centers, Progressive Products 

offers a cost-effective and consistent supply of 

disinfecting wipes. The wipes are EPA-approved in 

all 50 states for use on equipment, and kill bacteria, 

viruses, and staph quickly. 

ProMaxima Strength and Conditioning 

5310 Ashbrook 


800-231-6652 

713-667-9606 

Fax: 713-667-9941 

order@promaximamfg.com 

www.promaximamfg.com 

Booth #1750 

ProMaxima’s top-of-the-line strength series fits into 

clubs without breaking a sweat…or one’s budget. 

Backed by pro bodybuilder Lee Labrada, the Raptor 

series offers a full array of 23 exercises with a sleek, 

space-efficient design at factory-direct pricing. 

PureFit, Inc. 

2 Avellino, Ste. 100 

Irvine, CA 92620 

866-PureFit (787-3348) 

949-679-7997 

Fax: 949-679-7998 

sales@purefit.com 

www.purefit.com 

Booth #530 

PureFit works diligently to provide high-quality, 

award-winning nutrition bars without artificial 

ingredients, sugar alcohols, or common allergens, 

including milk, wheat, or gluten. 

R.B. Rubber Products, Inc. 

904 N.E. 10th Ave. 

McMinnville, OR 97128 

800-525-5530 

503-472-4691 

Fax: 503-434-4455 

info@rbrubber.com 

www.rbrubber.com 

Booth #815 

R.B. Rubber Products is a leader in recycled rubber 

flooring. The company features its R.B. Ziptile, an 

excellent interlocking floor tile, along with its superior 

rolled rubber flooring. These featured products come 

in multiple colors and percentages.






Halls A-F 











Ready Care Industries 


15845 E. 32nd Ave., Ste. 2A 

Aurora, CO 80011 

800-477-4283 

303-341-7171 

Fax: 303-341-5558 

sales@readycare.com 

www.readycare.com 

Booth #4536 


Ready Care offers an array of locker room amenities 

in one convenient location, including thousands of 

name-brand personal care products; antibacterial 

equipment-cleaning wipes; and custom silk-screened 

dispensers for showers, vanities, and spa treatment areas. 

RealRyder International LLC 


3666 Moore St. 

Los Angeles, CA 90066 

310-398-4040 

sales@realryder.com 

Booth #2950 

Indoor cycling comes alive with RealRyder! Members 

can choose their own riding path while experiencing 

the evolution of stationary bikes. Book a reservation, via 

e-mail, for a RealRyder class and earn a $100 biking 

jacket at IHRSA. 


Relaxation Station Sponsored by 

Twin Oaks Software 

1463 Berlin Turnpike 

Berlin, CT 06037 

866-278-6750 

860-829-6000 

Fax: 860-829-2467 

info@tosd.com 

Booth #1034; 4328; 4329 

Stop by either of the Twin Oaks Relaxation Stations 

(at booths 1134 or 4328) and receive a free 10-minute 

seated massage. Twin Oaks is the easy, affordable, 

flexible club-management solution that always 

keeps its clients relaxed! 

Retention Management 

19809 N. Cove Road, Ste. 102 

Cornelius, NC 28031 

800-951-8048 

704-895-4021 

Fax: 704-895-0035 

info@retentionmanagement.com 

www.RetentionManagement.com 

Booth #835 

Running a successful fitness facility requires putting 

together all the right pieces. Retention Management’s 

e-mail-based service creates a stronger connection 

between clubs and their members by automatically 

sending targeted usage-based e-mails.

Sales Makers 

51 Old West Point Road E. 

Garrison, NY 10524 

800-428-3334 

845-736-0307 

Fax: 845-736-0508 

info@sales-makers.com 

www.sales-makers.com 

Booth #1717 

With Sales Makers, an IHRSA “Associate Business of 

the Year,” clients average a 12%-30% increase in sales. 

The company offers on-site seminars and performanceimprovement 

programs in sales, marketing, and proven 

profit procedures, and has delivered results for 1,200plus 

clubs. 

Salsbury Industries Lockers 


1010 E. 62nd St. 

Los Angeles, CA 90001 

800-562-5377 

323-846-6700 

Fax: 800-562-5399 

salsbury@lockers.com 

www.lockers.com 

Booth #747 

Established in 1936, Salsbury Industries/Lockers.com 

is an industry leader in manufacturing and distributing 

quality lockers. Lockers include standard, extra wide, 

vented, open access, designer, modular, plastic, 

storage, and storage cabinets. 

Salutron, Inc. 

40979 Encyclopedia Circle 

Fremont, CA 94538 

800-799-9951 

Fax: 510-657-7334 

sales@salutron.com 

www.salutron.com 

Booth #2552 

S-Pulse is Salutron’s patented revolutionary heartrate-sensing 

technology, designed to measure heart 

rate the same way an electrocardiogram does. Only 

S-Pulse gives EKG-accurate heart-rate monitoring 

with the mere touch of a finger. Stop by the booth 

for a demonstration. 

SANTEPLUS, Inc. 


3-4-1 MIC 

Minato-ku, Tokyo 108-0073 

Japan 

+81-3-5443-6585 

Fax: +81-3-6203-8368 

info@santeplus.biz 

www.flexcushion.com 

Booth #3353 

Flexcushion innovative stretch gear is used by Japan’s 

three professional baseball teams, leading judo, 

marathon, and skating teams, and by TIPNESS, a 

nationwide health club, among others. It is derived 

from Japanese martial arts Sumo “splits” training. 


Saris Cycling Group 

5253 Verona Road 


800-783-7257 

608-274-6550 

Fax: 608-274-1702 

info@cycleops.com 

www.cycleops.com 

Booth #4416 

Saris Cycling Group manufactures the CycleOps Club 

Pro 300PT, a power-measuring indoor cycle. Clients 

training with power find themselves fitter, faster, and 

having the ability to go further. Saris Cycling Group 

brings the power of cycling to life. 

Savvier Fitness 

225 Esmeralda Drive 


800-464-7309 

831-458-0985 

Fax: 831-457-0519 

bruce@savvierfitness.com 

www.savvierfitness.com 

Booth #4250 

One of the hottest new trends in core training is the 

Bender Method of Core Training, developed by master 

trainer Leslee Bender. Bender’s method of Selective 

Stabilization cranks up the intensity and targets the 

muscles from all sides. 





Scazu, Inc. 

173 Owens Ct. 


650-450-3127 

Fax: 650-618-1852 

info@scazu.com 

www.scazu.com/clubowner 

Booth #4624 

Scazu is a Web-based community for health clubs. 

Increase sales and decrease attrition by creating 

relationships in and around the club. 

SCIFIT 

See our ad on page 135, 137 & 139 

5151 S. 110th E. Ave. 

Tulsa, OK 74146 

800-278-3933 

918-359-2000 

Fax: 918-359-2012 

info@scifit.com 

www.scifit.com 

Booth #3136 

Clubs can attract new members, increase revenue, and 

make a difference with a program that works: Fit-Quik 

Pods, SCIFIT’s ultimate circuit-training system. It 

provides a complete strength and cardio workout in 

only 30 minutes—perfect for group exercise and 

personal training. 

Shape.net Software 


40 Maple Drive 

Colts Neck, NJ 07722 

800-381-2082 

212-826-9502 

Fax: 212-826-9502 

sales@getshape.net 

www.getshape.net 

Booth #404 


SHAPE.NET provides an easy-to-use Web-based clubmanagement 

software system. Functions include 

Web-scheduler, memberships, package tracking, 

check-in, fitness assessments, EFT and billing, pointof-sale, 

marketing tools, and Web access for members 

and trainers. It’s great for training facilities and clubs. 

Sigma Sport USA, LLC 


1067 Kingsland Dr. 

Batavia, IL 60510 

888-744-6277 

630-761-1106 

Fax: 630-761-1107 

sales@sigmasport.us 

www.sigmasport.com 

Booth #3656 

SIGMA SPORT, a German manufacturer of sporting 

electronics, is celebrating its 25th year in business. 

SIGMA offers a complete line of cycling computers, 

ECG-exact heart-rate monitors, and lighting systems 

for cycling, fitness, and outdoor recreation. 

SofSurfaces, Inc. 

4393 Discovery Line 

Petrolia, Ontario N0N 1R0 

Canada 

800-263-2363 

519-882-8799 

Fax: 519-882-2697 

info@duraflex.com 

www.duraflex.com 

Booth #822 

DuraFLEX, from SofSurfaces, Inc., is a resilient 

interlocking surfacing system with several exclusive 

features, including superior noise- and shockabsorption; 

glue-less installation; and a 10-year 

warranty, among others. 

Soft Play, LLC 


13620 E. Reese Blvd., Ste. 300 

Huntersville, NC 28078 

800-782-7529 

704-875-6550 

Fax: 704-949-1609 

www.softplay.com 

Booth #4118 

Soft Play has nearly 25 years of experience as a 

commercial contained play equipment manufacturer, 

offering a wide range of indoor and outdoor play 

equipment, from small standard systems, to large 

custom themed units, to free-standing products 

and parts.

Special Projects Audio 

P.O. Box 735 

Paris, TX 75461 

866-491-2677 

Fax: 866-746-4366 

tracy@ansraudio.com 

www.specialprojectsaudio.com 

Booth #4547 

Special Projects Audio manufactures waterproof 

wireless microphone systems for the fitness industry. 

Its microphones are designed for use in demanding 

environments. Regardless of a club’s requirements for 

voice amplification, its systems meet every need. 

Speed Queen 

1 Shepard St. 

Ripon, WI 54971 

800-345-5649 

920-748-3121 

Fax: 920-748-4411 

sales@alliancels.com 

www.speedqueen.com 

Booth #1417 

Speed Queen’s new slim line 55 drying tumbler is fast, 

efficient, and, unlike many similarly sized tumblers, fits 

through a 36” doorway. These traits make the 55pound-capacity 

tumbler the perfect fit for health clubs 

and other recreational facilities. 

Spinning/Mad Dogg Athletics, Inc. 

2111 Narcisus Court 

Venice, CA 90291-4818 

800-847-SPIN 

310-823-7008 

Fax: 310-823-7408 

info@spinning.com 

www.spinning.com 

www.spinfitness.com 

Booth #4436 

Spinning/Mad Dogg Athletics, a worldwide leader in 

indoor cycling bikes, education, and products, recently 

launched Spin Fitness and its new Spin Pilates brand 

of reformers, Pilates chairs, and Pilates educational 

programs, geared toward fitness professionals 

and facilities. 

Sport Coatings 

2849 Product Drive 

Rochester Hills, MI 48309 

888-510-2847 

248-299-2607 

Fax: 248-299-2643 

info@csgsport.com 

www.csgsport.com 

Booth #4437 



SportsArt Fitness 


19510 144th Ave. N.E., Ste. A-1 


800-709-1400 

425-481-9479 

Fax: 425-488-8155 

info@sportsartamerica.com 

www.sportsartfitness.com 

Booth #1326 

Attendees are invited to try SportsArt Fitness’ new 

Xtreme cardio products in the special Escape Ordinary 

area of the company’s booth, for a chance to win one of 

1,000 prizes, such as an Escape Ordinary vacation to a 

fantasy camp. 

Sportsbeat, Inc. 

45 W. Jefryn Blvd. 

Deer Park, NY 11729 

888-760-3059 

631-274-3248 

Fax: 631-274-3033 

Russ@sportsbeatny.com 

www.sportsbeatusa.com 

Booth #715 

Sportsbeat produces heart-rate monitors under the 

Reebok, Cardiosport, and Dummies brands. The 

company is a leader in strapless technology, offering a 

line of heart-rate monitors that display accurate heart 

rate without having to wear the chest strap. 







Halls A-F 













Sports & Fitness Insurance Corporation 


1519 Union Ave., Ste. 210 

Memphis, TN 38104 

888-276-8392 

901-726-6259 

Fax: 901-726-6226 

jennifer@sportsfitness.com 

www.sportsfitness.com 

Booth #4116 

Since 1985, Sports & Fitness Insurance has been in the 

business of insuring health clubs and fitness centers. 

For the past nine years, SFIC has been IHRSA’s 

business partner, providing general liability and property 

insurance, as well as surety bonds. 

Sportsmark 

#127 998 Harbourside Drive 

North Vancouver, British Columbia V7P 3T2 

Canada 

604-904-1125 (west) 

905-338-8653 (east) 

Fax: 604-904-1126 

Claude@sportsmark.ca or 

sportsmark@cogeco.ca 

www.sportsmark.ca 

Booth #4227 

Sportsmark offers custom deluxe sports bags and 

backpacks in a choice of fashion colors that match a 

club’s logo. These products become a walking billboard 

for the club, traveling the public transit, to the office, 

through the airports, advertising the club. 

Sports Solutions, Inc. 

2536 Manana Road 


800-969-8008 

214-351-2834 

Fax: 214-351-2609 

sales@sportssolutionsinc.com 

www.sportssolutionsinc.com 

Booth #4336 

Sports Solutions is a one-stop shop for clubs’ amenity 

requirements and presentation solutions in the shower, 

vanity, spa, and guest rooms. It features new 97% 

natural liquid amenity lines and beautiful dispensers. 

Free samples, brochure, and freight programs 

are available. 

Sportwall International, Inc. 

6460 Via Real, Ste. 5 

Carpinteria, CA 93013 

800-695-5056 

805-745-5559 

Fax: 805-745-1021 

sales@sportwall.com 

www.sportwall.com 

Booth #3844 

XerGames by Sportwall offers interactive products and 

programs that are revolutionizing the way people of all 

ages improve their health and wellness. Its offerings are 

designed to be fun and to attract more people to clubs.

SPRI Products 


1600 Northwind Blvd. 

Libertyville, IL 60048 

800-222-7774 

847-680-7774 

Fax: 847-680-7550 

teamspri@spriproduct.com 

www.spriproducts.com 

Booth #2018 

Continuing to lead in innovation, SPRI produces 

products that are new and exciting for the fitness 

industry. Visit the SPRI booth to try out the newest 

products for clubs, including SPRI’s new Slanted Riser 

and Braided Tubing. 

Star Trac 


14410 Myford Road 

Irvine, CA 92606 

800-228-6635 

714-669-1660 

Fax: 714-508-3303 

sales@startrac.com 

www.startrac.com 

Booth #2915 

Star Trac will unveil its much-anticipated touch screen 

interface on its E Series cardio line. Directly aligned with 

members’ usage goals, the touch screen features an 

intuitive interface, full iPod capabilities, unprecedented 

workout data displays, and on-board TV. 

Steam Sauna, Inc. 

210 S. 8th St. 

Lewiston, NY 14092 

800-354-8462 ext. 229 

716-838-8003 

Fax: 716-838-6600 

mvodden@steam-sauna.com 

www.steam-sauna.com 

Booth #640 

Steam Sauna has supplied advanced energy-saving 

steam generators and luxury customized free-standing 

saunas for 40 years. Products cover commercial and 

residential installations with exclusive system functions, 

offering maintenance-free reliability while keeping the 

room always fully steamy (UL-listed/CSA-approved). 

Steelstretch, LLC 

11907 Royalton Road 

N. Royalton, OH 44133 

440-652-6140 

service@mikeadamsfitness.com 

www.SteelStretch.com 

Booth #619 

SteelStretch offers Antibacterial Seamless Unisex 

Compression Shirts. These comfortable shirts are 

available in long- and short-sleeve styles, and will be 

featured in San Diego for retail and wholesale at the 

IHRSA show. 


STOTT PILATES 


2200 Yonge St., Ste. 500 

Toronto, Ontario M4S 2C6 

Canada 

800-910-0001 

416-482-4050 

Fax: 416-482-2742 

sales@stottpilates.com 

www.stottpilates.com 

Booth #1120 

Operators who book an appointment with STOTT’s 

Full Solutions Business Consulting team at the show 

can fill out a ballot to win a V2 Max Plus Reformer. 

Also, find out about its V2 Max Plus Package and 

programming workshops. 

Strive Enterprises 


400 Southpointe Blvd. Plaza 1 – Ste. 120 

Canonsburg, PA 15317 

800-368-6448 

724-873-5780 

Fax: 724-873-5770 

moreinfo@strivefit.com 

www.strivefit.com 

Booth #2752 

STRIVE is a world-class manufacturer of the Ultimate 

Fitness Circuit, featuring its patented Smart Strength 

technology. For clubs that want to make a difference in 

a person’s health and in their business, STRIVE Smart 

Circuit is the solution. 



Sun Ergoline, Division of JK Products & 

Services, Inc. 


1 Walter Kratz Drive 

Jonesboro, AR 72401 

800-643-0086 

870-935-1130 

Fax: 870-935-3618 

ergoline@sunergoline.com 

www.sunergoline.com 

Booth #4242 

Sun Ergoline is a leading manufacturer of commercial 

indoor tanning equipment, including Ergoline, Soltron, 

and Sundash. Visit the booth for a free industry report 

on tanning and fitness. 

Sunlight Saunas 


7373 W. 107th St. 


877-292-0020 

913-754-0831 

Fax: 775-514-4314 

porourke@sunlightsaunas.com 

www.sunlightsaunas.com 

Booth #836 

Sunlight Saunas and Sunburst heaters radiate 

therapeutic Solocarbon far infrared heat—instead of 

convection heat created by typical steam or hot rock 

saunas. Solocarbon provides a deeper sweat for 

maximum results in detoxification, workout recovery, 

pain relief, and weight loss. 

Supplement RX Nutrition Systems 


7840 Redwood Road 

West Jordan, UT 84084 

801-352-0178 

Fax: 801-255-3844 

info@supplementrx.com 

www.supplementrx.com 

Booth #532-534 

Fitness professionals looking for a simple, but amazing, 

revenue source can facilitate the delivery of Supplement 

RX Nutrition Systems’ pharmaceutical-grade nutrition 

supplements directly to their members’ doorsteps every 

month. There is no inventory or product handling. 

Susan K. Bailey Advertising 


244 Ashley St. 

Foxboro, Ontario K0K 2B0 

Canada 

888-349-4594 

613-969-8896 

info@clubads.com 

www.clubads.com 

Booth #4423 

Direct mail is the most targeted, persuasive, and 

cost-effective advertising ever invented. Brochures, 

newsletters, take-ones, ads, posters, Websites, and 

more—SKB creates, prints, and delivers exactly what 

is needed to inspire a club’s audience. 


Suunto 

2030 Lincoln Ave. 

Ogden, UT 92011 

800-543-9124 

Fax: 801-334-4501 

www.suunto.com 

Booth #613 

Suunto, a leader in precision training instruments, will 

debut its new 2008 line of training “wristop” computers 

at IHRSA. The line includes an updated premium model 

for athletes, a women-specific collection, the Suunto 

Comfort Belt, and a cadence option for cycling. 

Swiss Therapeutic Training Pro 

1943 Midway Drive 

Twinsburg, OH 44087 

330-486-0915 

Fax: 440-201-6953 

info@swissttp.com 

www.swissttp.com 

Booth #4636 

The swisswing biomechanical stimulation machine 

transfers mechanical vibrations to muscle and 

connective and nerve tissue at frequencies that 

correspond to natural muscle tones. Benefits include 

increased flexibility, mobility, coordination, muscle 

strength, blood circulation, and the reduction and 

elimination of muscle soreness. 




Tanita Corporation 

2625 S. Clearbrook Drive 

Arlington Heights, IL 60005 

847-640-9241 

Fax: 847-640-7978 

4health@tanita.com 

www.tanita.com 

Booth #603 

Tanita is a world leader in body-composition and weight 

measurement. Its reputation for quality has made Tanita 

the standard that other scales and body-fat monitors 

are weighed against. Tanita offers a versatile line of 

easy-to-use, highly accurate scales. 

Technogym 

See our ad on the French cover 

830 Fourth Ave. S., Ste. 300 

Seattle, WA 98134 

800-804-0952 

206-623-1488 

Fax: 206-623-1898 

info@technogym.com 

www.technogym.com 

Booths #2504 

Technogym expands its product solutions in preparation 

for its role as exclusive fitness equipment supplier of the 

2008 Beijing Olympics. Five new products will take the 

floor at IHRSA 2008, including Active Wellness TV, Excite 

Jog, FLEXability, and Pure Strength. 

Thin & Healthy’s Total Solution 

709 N. Cable Road 

Lima, OH 45805 

866-260-8446 

Fax: 419-991-6983 

mbigler@thinandhealthy.com 

www.thinandhealthy.com 

Booth #4222 

This licensed model provides five new income streams, 

increased retention, higher cash flow, doubled monthly 

dues, full training, and permanent weight loss with a 

focus on motivation—not food! It’s easy for anyone to 

get involved with the program. 

TKO Sports Group USA Ltd. 

7354 Denny Road, Ste. 100 


866-856-3488 

713-895-9270 

Fax: 713-895-9078 

inquiries@tko.com 

www.tko.com 

Booth #1346 

TKO SPORTS GROUP offers an Incline-Decline Bench 

with multiple incline and decline adjustments; new EZ 

handle design; rear transport wheels for mobility; and a 

53"-long space-saving design. It’s constructed of heavygauge 

steel with a powder-coated silver metallic finish. 


TMI Salt Pure Corp. 

1605 Alaska E. 

Port Orchard, WA 98366 

800-818-8266 

360-871-9148 

Fax: 360-871-6871 

chele@tmisaltpure.com 

www.tmisaltpure.com 

Booth #4323 

The TMI X-Series commercial chlorine generators 

with automated control have a five-year warranty. 

With 15 years of experience, TMI will sanitize any size 

body of water and offer daily remote support. 

Total Sports Creates, Inc. 

20695 S. Western Ave., Ste. 241 


323-319-3584 

Fax: 323-262-2089 

info@totalsportscreate.biz 

www.totalsportscreate.biz 

Booth #418 

Total Sports Creates, Inc., provides a variety of exercise 

equipment that can be marketed as a club’s private 

brand. High-quality fitness gear is now available to sell 

and promote a club or company. Special pricing is 

available at IHRSA 2008. 





Treeforms, Inc. 

4242 Regency Drive 

Greensboro, NC 27410 

800-447-8733 

336-292-8998 

Fax: 336-292-8963 

sales@treeforms.com 

www.treeforms.com 

Booth #4435 

Treeforms manufactures plastic laminate and wood 

lockers, benches, grooming stations, and towel stations 

for wellness centers, fitness centers, and country clubs. 

Its lockers are shipped completely assembled and ready 

for installation. The company also offers SOLOS 

electronic keyless locks. 

Tropic Craft, Inc. 

603 S.E. Fort King St. 

Ocala, FL 34471 

800-327-1541 

Fax: 352-368-2471 

www.tropiccraft.com 

Booth #4215 

Tropic Craft, a commercial-grade outdoor furniture 

manufacturer, is headquartered in the USA. The 

company presents its newest product lines for 2008, 

with a look for every club. Stop by the booth for special 

club discounts. 

TROY Barbell 


2516 Fairway Park Drive 


800-872-7762 

713-957-2882 

Fax: 713-957-3577 

sales@troybarbell.com 

www.troybarbell.com 

Booth #1138 


Troy Barbell’s urethane line-up is designed for 

durability and functionality. From its patented 

interlocking grip plates to its solid urethane 

dumbbells, Troy Barbell is the Brand of Iron. 

TRUE Fitness 


865 Hoff Road 

St. Louis, MO 63366 

800-426-6570 

636-272-7100 

Fax: 636-272-7148 

info@truefitness.com 

www.truefitness.com 

Booth #3336 

The new TRUE CSX total-body elliptical utilizes 

proprietary side steps that make it possible to step 

off the machine and isolate the upper body. Users 

can also work upper and lower body simultaneously 

for a total-body workout. 

TuffStuff Fitness Equipment, Inc. 

1325 E. Franklin Ave. 

Pomona, CA 91766 

888-884-8275 

909-629-1600 

Fax: 909-629-1600 

info@tuffstuff.net 

www.tuffstuffitness.com 

Booth #904 

TuffStuff is introducing the CalGym strength equipment, 

all new for 2008. The new CalGym Series features a full 

range of versatile and streamlined machines. 

Tuflex Rubber Flooring 

1401 E. 6th St. 

Tuscumbia, AL 35674 

813-870-0390 

813-870-0390 

Fax: 813-875-2312 

info@tuflex.com 

www.tuflex.com 

Booth #4639 

Tune Belt, Inc. 

11400 Grooms Road 

Cincinnati, OH 45242 

800-860-1175 

513-247-4400 

Fax: 513-247-4410 

tunebelt@fusc.net 

www.tunebelt.com 

Booth #4126 

Come see show specials and new products for 

members’ entertainment enjoyment, including 

new armbands for all the latest Apple iPods; nine 

styles of headphones for cardio entertainment 

systems; and wireless mike belts and batteries 

for instructors’ transmitters. 

Twin Oaks Software 

1463 Berlin Turnpike 

Berlin, CT 06037 

866-278-6750 

860-829-6000 

Fax: 860-829-2467 

info@tosd.com 

www.tosd.com 

Booth #1035 

Twin Oaks makes club management easy. The company 

was founded by former club owners and operators, who 

understand the unique needs of the business. It offers 

powerful comprehensive software; affordable, 

integrated billing and receivables management; 

and unlimited, free, friendly technical support. 

UltraSun USA, Inc. 

4305 Saguaro Trail 


800-858-7229 

317-280-7000 

Fax: 317-280-7010 

info@ultrasunusa.com 

www.ultrasunusa.com 

Booth #4736 

Ultrasun has introduced its new 2008 tanning 

equipment line, which makes a statement with its 

unique features, high quality, and stylish design. The Q 

and I series are a symbol of the latest technological 

trends in the global tanning market.



154 



UMAX Strength 


13901 Magnolia Ave. 

Chino, CA 91710 

888-851-8989 

909-627-2488 

Fax: 909-627-8988 

info@umaxstrength.com 

www.umaxstrength.com 

Booth #607 

UMAX provides high-quality urethane free weights to 

the industry, featuring innovative Dual-Lock and Dura- 

Edge technology that creates maximum durability and 

structural stability. UMAX offers luxury urethane 

products at affordable prices. 

Unelko Corporation 

14641 N. 74th St. 

Scottsdale, AZ 85260 

800-528-3149 

480-991-7272 

Fax: 480-483-7674 

rebecca@unelko.com 

www.unelko.com 

Booth #4153 

Unelko’s patented Eliminate Sani-Shield and Sani- 

Scrub three-in-one products are a major breakthrough in 

surface care. They simultaneously clean, shield, and 

protect surfaces in one step, leaving a long-lasting 

antimicrobial barrier on surfaces to inhibit re-soiling and 

prevent germ growth. 

UniMac 

1 Shepard St. 

Ripon, WI 54971 

800-587-5458 

920-748-3121 

Fax: 920-748-4411 

sales@alliancels.com 

www.uniwash.com 

Booth #4315 

UniMac’s new UniLinc control for its washer-extractors 

takes laundry efficiency, ease of use, and management 

to another level. Acting like an additional laundry 

manager, it tracks and records 100-plus activities. 

UniLinc helps on-premises laundries cut costs and 

maximize productivity. 

United Leasing, Inc. 


3700 Morgan Ave. 

Evansville, IN 47715 

800-742-3928 

812-485-3576 

Fax: 812-474-4359 

mahlers@unitedevv.com 

www.unitedevv.com 

Booth #1249 

United Leasing, Inc., provides fitness financing solutions 

to club owners for all their gym equipment needs, 

including fitness, tanning, computers, phones, lockers, 

audio/visual, flooring, and more. Visit the company’s 

booth to learn about its special Prime Plus Program. 

U.S. Rubber SportFloor Systems 

1231 Lincoln St. 

Colton, CA 92324 

888-473-8453 

909-825-1200 

Fax: 909-825-1288 

info@usrubber.com 

www.usrubber.com 

Booth #740 

U.S. Rubber’s Survivor Rolled SportFloor is the flooring 

solution of choice for many of the nation’s largest chains. 

It also offers Kulture Sportive solid maple planking, 

featuring the Uni-Click system for group-exercise areas 

and SureFlexx interlocking tiles for portability. 

Valeo, Inc. 

W248 N5499 Executive Drive 

Sussex, WI 53089 

800-634-2704 

Fax: 262-695-4850 

ann@valeoinc.com 

ww.valeoinc.com 

Booth #610 

Visit the Valeo booth to receive a free gift and to preview 

several new products, including a 40-pound Weighted 

Fitness Vest and 65-centimeter Body Ball Kit. Receive a 

10% discount on orders placed at the show. 

Vectra Fitness 

7901 S. 190th St. 

Kent, WA 98032 

800-283-2872 

425-291-9550 

Fax: 425-291-9650 

sales@vectrafitness.com 

www.vectrafitness.com 

Booth #4043 

Vectra Fitness is a U.S. manufacturer of premium 

multi-gyms. Stop by the booth to see the new VX-FT 

Functional Trainer, which is now in production, and 

learn about its innovative technology. 

Velocity Sports Performance 

4340 Von Karman Ave. 

Ste. 100 

Newport Beach, CA 92660 

866-955-0400 

949-567-0031 

Fax: 866-269-7024 

info@velocitysp.com 

www.velocitysp.com 

Booth #1015 

At Velocity Sports Performance, athletes of any age and 

skill level realize their potential through advanced 

training programs, scientifically designed to maximize 

sports performance while reducing the risk of injuries. 

The company offers worldwide franchise opportunities 

and world-class training and support. 

VersaClimber 


3190-E Airport Loop 

Costa Mesa, CA 92626 

800-237-2271 

714-850-9716 

Fax: 714-755-5749 

email@heartrateinc.com 

www.VersaClimber.com 

Booth #1322 

VersaClimber provides a unique cardio training solution 

with the SM VersaClimber. Features include: highest 

calorie burn rate, compact footprint, audio module 

display, versatility of a stepper and a climber all in the 

same machine. VersaClimber is a total-body solution. 

Vibration Health Solutions 

232 Avenida Fabricante #110 

San Clemente, CA 92672 

888-386-8471 

949-485-5425 

Fax: 949-313-1787 

john@vibrahs.com 

www.vibrahs.com 

Booth #507 

Vibration Health Solutions is proud to shake up the 

whole-body vibration industry by introducing “The 

Evolution.” This revolutionary machine offers pure, 

low-impact, vertical vibration and ranges from 1 to 

100 hertz. Come ask about the special $1,000 discount.



Vision Financial Corp. 

4 W. Red Oak Lane, Ste. 302 

White Plains, NY 10604 

866-590-8500 

914-220-0800 

Fax: 914-417-6333 

k.doyle@visionfinancialcorp.com 

www.visionfinancialcorp.com 

Booth #738 

Visual Fitness Planner 

2912 W. Pafford St. 

Fort Worth, TX 76110 

877-837-1212 

Fax: 877-837-1212 

info@vfp.us 

www.vfp.us 

Booth #125 

Visual Fitness Planner calculates a person’s health 

risks for diseases, predicts their “health age,” creates a 

3-D image of their body once they achieve their goals, 

and calculates exactly how long it will take them to 

achieve their goals. 

Vitabot 

P.O. Box 8 

Riverdale, MD 20738 

888-629-2875 

301-864-3886 

heather@vitabot.com 

www.vitabot.com 

Booth #948 

Vitabot provides a private-labeled system for member 

nutrition tracking and planning. The system works 

individually with members through a club’s Website, 

analyzing their eating habits and helping them learn 

to improve. Vitabot also provides marketing materials 

and consulting. 

Volo Innovations 


1762 W. 8th Ave. 

Vancouver, British Columbia V6J 1V6 

Canada 

866-303-1038 

604-638-0213 

Fax: 604-638-0214 

info@voloinnovations.com 

www.voloinnovations.com 

Booth #448 

What’s Volo? A business software without the attitude. 

Independent trainer? Cool. Big club? No problem. 

Get functionality at a price that makes sense. End 

scheduling errors. Do invoicing within seconds. 

Provide killer customer service. That’s Volo. 

Volume Fitness 

4371 S. Adonis Drive 


801-424-4240 

Fax: 801-365-9099 

sales@volumefitness.com 

www.volumefitness.com 

Booth #2052 

Volume Fitness offers world-class fitness equipment 

with world-class quality, reliability, and value for 

light commercial vertical markets and home users. 

Check out its new treadmills, bikes, and ellipticals 

and try its innovative upper-body treadmill workout, 

called i-Follow. 

WaterRower, Inc. 


560 Metacom Ave. 

Warren, RI 02885 

800-852-2210 

401-247-7742 

Fax: 401-247-7743 

admin@WaterRower.com 

www.WaterRower.com 

Booth #4035 


Rowing is an exercise that provides total-body 

cardiovascular conditioning in a smooth, nonweight-bearing, 

and non-impact environment. The 

WaterRower rowing machine is uniquely suited to be 

used by people of all ages and conditioning levels. 

Wellness Health Education Network 

1 Doc St., Ste. 608 

Stamford, CT 06902 

800-275-2767 xt. 2334 

Fax: 203-975-9078 

mmoecook@tsngroup.com 

www.whennetwork.com 

Booth #841 

The Wellness Health Education Network (WHEN) 

is a comprehensive program for medical fitness 

and wellness centers. WHEN delivers timely and 

relevant information about wellness, health, and 

disease-management to clubs’ members through a 

wall-mounted digital screen and educational seminars. 

Wellworks 


3980 Broadway, Ste. 103 


888-515-3099 

303-526-3863 

Fax: 303-526-3864 

johnme@wellworks.com 

www.wellworks.com 

Booth #935 

Wellworks Communiqué improves client retention and 

profitability through targeted e-mail marketing and 

e-commerce solutions. Custom articles, recipes, and 

horoscopes generate client interest in receiving a club’s 

Communiqués. The personalized e-commerce market 

place brings in revenue from hundreds of exciting products. 

WOODWAY 

W229 N591 Foster Court 

Waukesha, WI 53186 

800-WOODWAY 

262-548-6235 

Fax: 262-548-6239 

info@woodway.com 

www.woodway.com 

Booth #3916; 3918 

Woodway takes its already green treadmills to the next 

level with the introduction of its ecological friendly, 

non-motorized treadmill, which utilizes nearly zero 

electricity. The machine flips conventional treadmill 

wisdom on its head, turning the exerciser into the motor. 

Woori Health Bank Co., Ltd. 

#101 Cdong. Bundang Technopark, Yatap-dong, 

Bundang-gu 

Seongnam, 463-070 

Republic of South Korea 

82-31-701-3404 

Fax: 82-31-701-3405 

moon@standingmate.com 

Booth #1051 

StandingMate uses a linear motor (i.e., voice coil motor) 

and a fully bidirectional inverter equipped with robotic 

sensors. They monitor the positions of the plate 20,000 

times a second for safety, energy-saving, and finding 

optimum frequency. 

Workout 180 Everywhere, LLC 


520 Elliot St., Ste. 200 

Charlotte, NC 28202 

704-369-7345 

Fax: 704-369-7340 

michael.twer@everydayedisons.com 

www.workout180.com 

www.everydayedisons.com 

Booth #4641-43 

The Workout 180 personal gym combines strength, 

cardiovascular, and stability training into one compact 

piece of equipment. This exercise step, balance board, 

and push-up bar includes a built-in resistance band 

system offering users multiple intensity and 

resistance options. 

Worldwide Sport Nutrition/MET-Rx 


2100 Smithtown Ave. 

Ronkonkoma, NY 11779 

800-556-3879 

Fax: 631-200-5520 

info@metrx.com 

www.sportnutrition.com/www.metrx.com 

Booth #811 

MET-Rx Engineered Nutrition, the brand famous for the 

exclusive METAMYOSYN Protein blend, offers innovative 

products, such as Amplified energy shot, Big 100 

Colossal bars, and the Original Meal Replacement 

powder. Pure Protein offers delicious, high-quality 

protein bars and convenient nutrition shakes. 

YogaFit Training Systems 

Worldwide, Inc. 

2321 Torrance Blvd. 


888-786-3111 

310-320-0110 

Fax: 310-320-1001 

train@yogafit.com 

www.yogafit.com 

Booth #4219 

A leader in mind-body fitness education since 1994, 

YogaFit specializes in yoga training for health club 

instructors, offering 200-hour and 500 RYT certification 

programs. It is the official yoga program of TSI and an 

ACE preferred partner. 

Youth Fitness Solutions 

5433 Loop 205 #143 

Temple, TX 76052 

254-931-0252 

Fax: 254-228-5583 

yfs.kdurham@gmail.com 

www.youthfitnesssolutions.com 

Booth #936 

Youth Fitness Solutions manufactures KidzPower, 

a time-tested, hydraulic resistance circuit built 

specifically for children 6-12 years old. The eight 

machines are supplemented by kick/punch bags, 

BOSU Balance Trainers, hoppy balls, mini-trampolines, 

and a parachute. 

Zoom Media 

112 Madison Ave., Floor 8 


212-685-7981 

Fax: 212-634-0041 

vprato@zoommedia.com 

www.zoommedia.com 

Booth #940

Innovations What’s 

New 161 

www.pilates.com 

EXO Chair, a full-body Pilates workout. —| 

Photo sponsored by Balanced Body 



»

Life Fitness 

» To make circuit training even easier to implement at health clubs, 

Life Fitness has created the Transition Exercise System, developed 

exclusively for its 11-machine Circuit Series. The system features 

40 easy-to-read placards that slide into attractive stands to make 

programming simple for instructors and exercisers. It is comprised 

of four training programs: strength and cardio, strength and cardio 

step, strength and stretch, and strength plus. Instructors can mix 

and match placards to offer a variety of workout combinations. 

“Our Transition Exercise Kits engage new users and keep regulars 

coming back,” explains Bob Quast, the vice president of product 

management for Life Fitness. For more information, contact the 

company at 5100 River Road, Schiller Park, IL 60176; 800-634-8637; 

847-288-3300; 847-288-3791 (FAX); www.lifefitness.com. —| 

efi Clubhouse 

members 

efi Sports Medicine 

New from efi Sports Medicine is GRAVITYClubhouse, a subscriptionbased 

membership program that provides ongoing educational DVDs, 

online training, and marketing support for health clubs that offer its 

GRAVITY programming. The Clubhouse issues regular updates for three 

GRAVITYTracs—personal training, group strength, and Pilates—that 

are designed and delivered by the company’s development team. Two 

membership levels are available—facility and individual—and additional 

benefits can include free GRAVITY CEC education courses, sports-specific 

programming, and exclusive savings on GRAVITYGear and GRAVITY- 

Training courses. “We’ve created GRAVITYClubhouse to stay connected 

with our customers who regularly ask for the latest programming to 

keep their sessions fresh and fun,” explains Tom Campanaro, the CEO 

and cofounder of efi Sports Medicine. —| 

| Innovations | What’s New 

Expresso Fitness 

» The S2u, a new virtual 

reality-enhanced 

stationary bike from 

Expresso Fitness, 

integrates premium 

fitness and computer 

systems to offer customized, 

engaging 

programs. Features 

include a fully integrated, 

sleek design; advanced 

drive-train technology 

for fluid motion; and new 

game-play options. Riders 

can choose an off-road environment with the Expresso 

Chases for a fun form of exergaming; race against 

their best personal time using the Ghost ride; gauge 

their time with the Pacer; or compete in real time 

against virtual competitors, friends, or members in 

the same health club. A 17" high-contrast LCD screen 

lets users enjoy TV as well. For more information, contact 

the company at 845 Steward Drive, Ste. D., Sunnyvale, 

CA 94085-4504; 888-528-8589; 408-746-9122; 

408-746-9127 (FAX); www.expressofitness.com. —| 

Iron Grip Barbell Company 

» Designed to be suitable for International Weightlifting 

Federation (IWF) Olympic-style competition, Iron 

Grip’s new Competition Series Needle Bearing 

Olympic barbell is built exactly to IWF specifications. 

Made entirely in the U.S. in Iron Grip’s on-site facility, 

this bar is built with a 28mm premium steel shaft 

that provides the right amount of flex and whip for 

Olympic-style lifting. It also features a heavy-duty, 

swaged steel sleeve/collar assembly, and each sleeve 

houses a combination of one heavy-duty ball bearing 

and four needle bearings. A proprietary snap ring 

locking system secures the shoulder bearings in 

position, and a hard chrome finish protects against 

flaking or peeling. For more information, contact the 

company at 4012 West Garry Ave., Santa Ana, CA 

92704; 800-664-4766; 714-850-6900; 714-850-6910 

(FAX); www.irongrip.com. —| 



Balanced Body 

» Balanced Body has 

developed a new, 

patent-pending Pilates 

Arc, which is a lightweight, 

versatile tool 

to build core strength 

and enhance spinal, Balanced Body’s Arc 

shoulder, and hip mobility. 

The three-in-one device includes a spine corrector with a gentle 

barrel curve and a rounded step; an exercise arc, which has an 

asymmetrical shape to accommodate various body types and 

uses; and a Reformer wedge, which adds head and back support 

to any Balanced Body Reformer machine. Composed of highdensity 

foam, the Pilates Arc weighs just over three pounds and 

adds variety for Pilates novices or experts, at home or in the 

studio. Priced at $150, it has a 30-day money-back guarantee. 

For more information, contact the company at 8220 Ferguson 

Ave., Sacramento, CA 95828-0931; 800-745-2837; 916-388-2838; 

916-379-9277 (FAX); www.pilates.com. —| 


Technogym 

» Technogym 

is entering the 

flexibility and 

stretching 

arena with the 

introduction of FLEXability by Technogym 

its FLEXability 

equipment and methodology to help all levels of exercisers 

elongate their muscles and improve posture. Developed in 

collaboration with doctors and physiotherapists, the program is 

designed to efficiently stretch the anterior and posterior muscle 

chains in just a few minutes, to save time and maximize results. 

The machine’s patented technology is regulated to ensure natural, 

progressive elongation for every user, and the program delivers 

a sense of relaxation and wellbeing. For more information, 

contact the company at 830 Fourth Ave. S., Ste. 300, Seattle, WA 

98134; 800-804-0952; 206-623-1488; 206-623-1898 (FAX); 

www.technogym.com. —|

HD by BV Entertainment 

Power Plate 

» To satisfy the increasing demand for training, 

Power Plate has launched a dedicated Training 

Academy at its home office in London. Open daily, 

the academy offers courses that are accredited by 

the Register of Exercise Professionals (REPS) at basic 

and advanced levels for fitness professionals, as well 

Power Plate U. 

as a new introductory course for beginning users. 

Courses cover the fundamentals of vibration, anatomy 

and physiology, physiological and strength adaptations, program design, and more. Fitness 

professionals must successfully complete a practical assessment and written exam to earn 

continuing personal/professional development points. Future courses will cover golf training, 

performance academy, and seminars on osteoporosis and multiple sclerosis. For more information, 

contact the company at 3363 Commercial Ave., Northbrook, IL 60062; 847-509-6000; 847-509-6004 

(FAX); www.powerplateusa.com. —| 

Star Trac 

» Star Trac’s new premium E series line of cardiovascular 

equipment—including treadmills, total-body trainers, 

stationary bikes, and steppers—is designed to satisfy today’s 

savvy exercisers in health clubs. It includes 15" personal 

viewing screens, iPod connectivity, composite audio/video 

(A/V) inputs, and USB portals. Users can charge their iPod 

and view iPod media content on the personal viewing 

screens while exercising, and the convenient USB port 

provides charging power to small portable devices, such as 

MP3 players, mobile phones, and personal digital assistants 

(PDAs). For more information, contact the company at 14410 

Myford Road, Irvine, CA 92606; 800-228-6635; 714-669-1660; 

714-508-3303 (FAX); www.startrac.com. —| 

»BV Entertainment 


To enhance personal entertainment options at health clubs, 

BV Entertainment now offers a new Philips 15" digital LCD HDTV 

screen with a sharp, high-definition picture, rich color, and 

dynamic contrast. The built-in digital ATSC/QAM tuner receives 

and decodes off-air and unscrambled digital signals directly 

so that exercisers can view high-definition programming 

without an additional set-up box. The AXS15HD screens can 

be positioned in front of cardiovascular equipment or used with 

manufacturer-attached mounts; members simply need to plug 

in their headphones and select their program. Multiple package 

options are available, with pricing starting at $699. For more 

information, contact the company at 31344 Via Colinas, Ste. 103, 

Westlake Village, CA 91362; 800-770-9770; 818-879-9785; 

www.bventertainment.com. —| 

Star Trac-ing with E series 

Perform Better 

Perform Better with Superbands 

» Perform Better now has two 

new tools to enhance both cardio 

and strength training. The company’s 

Superbands are thick, 

extra-strong bands that are 

suitable for assisted pull-ups or 

dips, resisted walking, shuffles, 

running, and overload or leverage 

during weight training. Measuring 

40" long, the Superbands are 

3/16" thick and come in widths 

of 1/2", 1", 1-3/4", and 2-1/2". 

Also new is the Gray Cook Functional 

Movement Screen Test Kit, 

which is used to test and assess 

functional mobility, stability, and 

flexibility. It includes a portable, 

easy-to-read measurement device 

and a DVD that demonstrates the 

entire movement screen. For more 

information, contact the company 

at 11 Amflex Drive, Cranston, RI 

02920-0090; 888-556-7464; 401- 

942-9363; 401-942-7645 (FAX); 

www.performbetter.com. —| 



Tune Belt, Inc. 


» To accommodate the ever-increasing use of MP3 players, Tune Belt has created two open-view armbands. 

One accommodates Apple’s latest 3G iPod nano, and the other holds the 3G iPod nano along with a 

connected Nike+iPod Sport Kid receiver. Both are made from lightweight neoprene; are ultra slim; and 

feature a clear, protective window cover that provides full navigational control. The flexible, cushioned 

Velcro armband adjusts from 8" to 18", and is designed to allow users to wear the armband upside-down 

for easier screen readability. A flap stores and manages earphone cords, and a reflective logo and trim 

enhance nighttime visibility. For more information, contact the company at 11400 Grooms Road, 

Cincinnati, OH 45242; 800-860-1175; 513-247-4400; 513-247-4410 (FAX); www.tunebelt.com. —| 


Shape Up Your Career… 

Or Your Club’s Bottom Line! 

www.ActiveCareers.com


IHRSA Report 

First Set 169 | In Brief 170 | International 173 | Club Advisor 177 

Success by Association 178 | Member News 181 | Calendar 211 

Fitness Rx Depression, which 

increases during winter months, 

affects an estimated 17 million 

Americans each year, reports 

the National Institute of Mental 

Health. Exercise can be as 

effective as drugs in treating 

the condition. —| 


DPC to replace ad 

with one on AAs CD. 

The $ on the proofs looks strange, 

but in Quark looks fine. 

THIS BOX AND ARROW ARE FOR 

INFO ONLY AND 

SHOULD NOT PRINT 


The International Health, Racquet & Sportsclub 

Association is a not-for-profit trade association 

open to investor-owned and member-owned 

fitness, racquet and athletic facilities. Associate 

memberships are available to manufacturers 

or suppliers of products and services of use 

to IHRSA members. 

800-228-4772 USA & Canada 

617-951-0055 International 

617-951-0056 FAX 

www.ihrsa.org 

www.healthclubs.com 

E-mail: info@ihrsa.org 

IHRSA BOARD OF DIRECTORS 

Michael Levy: Chairperson 

Casaral, Inc. 

416-961-5556, ext. 242 

Tony de Leede: Fitness First Australia 

(61) 2-9387-5266 

Lloyd Gainsboro: Dedham Health & Athletic Complex 

781-326-2900 

Mike Motta: Plus One Fitness 

646-312-6200 

Ed Williams: The Wellbridge Company 

303-866-0800 

Laurie Smith: Leisure Sports 

925-600-1966 

Gene LaMott: TW Holdings 

360-877-3915 

Phil Wendel: ACAC Fitness & Wellness Centers 

434-978-3800 

Lynne Brick: Brick Bodies Fitness 

410-252-8058 

David Patchell-Evans: GoodLife Fitness Clubs 

519-661-0190 ext. 238 

Rick Beusman: Saw Mill Club 

914-241-0797 

Bob Shoulders: Fayetteville Athletic Club 

479-587-0500 

Frank Napolitano: GlobalFit 

215-751-1992 

Mike Raymond: Curves International 

254-399-9285 

Susan Cooper: BodyBusiness Health Club & Spa 

512-459-9424 

Art Curtis: Millennium Partners 

Sports Club Management, LLC 

617-476-8910 

Sandy Hoeffer: Western Athletic Clubs 

415-901-9243 

Julie Main: Ex-officio 

West Coast Athletic Clubs 

805-966-6147 

SPECIAL ADVISOR 

LATIN AMERICA 

Richard Bilton: Companhia Athletica 

(55) 11-5181-2000 

What’s happening out there? Why are we so worried 

about our industry’s health? Is it really as bad as 

all of the headlines and some individuals suggest? 

I recently received a letter from a small group of club owners 

who are concerned that our industry isn’t growing and prospering 

as it should. They cited statistics which indicated that America 

was in decline and that our industry may have passed its peak. 

They detailed what, it seemed, was an interminable catalog of 

woes: issues with families; a weak dollar; rising energy costs; 

the subprime lending crisis; increased governmental interference; 

problems with immigration and diversity; the upcoming election; 

global warming; and the wars in Iraq and Afghanistan. 

Are they really right? Should we just fold up our tents and 

Michael S. Levy 

slink away into the night? 

IHRSA Chairperson 

I think not. 

Ironically, as the new year got under way, I found myself 

reflecting on how fortunate those of us in this industry are. It’s a belief borne 

not of Pollyannaish optimism, but, rather, of a clear-eyed pragmatism 

produced by more than 60 years of life experience. 

As the years pass, each generation, it seems, faces issues, problems, and 

crises that perplex and frighten it. In the ’60s, it was the cold war and the 

threat of nuclear annihilation. In the ’70s, it was, among other things, the oil 

embargo and the shock of $1-a-gallon gasoline. In the ’80s, it was stagflation and 

higher interest rates than we could possibly afford. In the ’90s, it was the 

meltdown of real-estate values. 

As the late Gildna Radner, in the character of Roseanne Roseannadanna 

on Saturday Night Live, inevitably observed: “Well, it just goes to show you— 

it’s always something.” 

However, if you look at the nation’s, and our industry’s, underlying 

strengths, the impressions that emerge are quite different. Our standard 

of living is the highest in the world and continues to climb. We have full 

employment, rising productivity, declining costs for consumer goods, the 

lowest interest rates in more than 50 years, and an international environment 

in which products and services cross borders efficiently. 

We work in an industry that offers its members good health and good times, 

at a reasonable price, in a safe and friendly setting. It’s also an industry that’s 

growing in both size and profitability; increasingly popular with investors; 

and quickly gaining credibility with the extended healthcare community. 

We will always have problems… but, if history is any guide, we will always 

find ways to solve them. —| 

The Photo Group 

– Michael S. Levy, mslevy@casaral.com 

| IHRSA Report | First Set 

‘It’s Always Something!’ 

Isn’t It? 


| IHRSA Report | In Brief 

Public Policy: 

Adding Value 

to Your IHRSA 

Membership 


Today, many health insurance companies provide incentives or subsidies 

for their members who exercise regularly. Did you know that, in 1994, 

it almost became illegal to offer such incentives? Thanks to the passage 

of IHRSA’s Healthy Lifestyle Incentive Provision, such incentives remain 

legal and are increasingly common. 

Do you live in a state that has tried to tax health club memberships? Since 1997, 

11 states and Washington, D.C., have filed 17 pieces of legislation to tax club dues. 

How much money did your club save when the sales tax effort was stopped? 

In a similar vein, have you ever wondered how your business would change if 

it became illegal to automatically renew a member’s contract on a month-to-month 

basis at the end of an annual membership? 

These are just a few examples of how the IHRSA Public Policy Department is 

working tirelessly to add value to your club, and to the industry as a whole, in 

three main ways: 

• Protecting the industry from harmful business regulation that could negatively 

affect club owners’ bottom lines. 

• Growing the industry by enacting legislation that will increase the size of the 

exercising population. 

• Promoting the industry as a critical part of the solution to the healthcare-cost 

and obesity crises. 

Much of the Public Policy Department’s work is done behind the scenes. In 

2007, the department monitored more than 400 pieces of legislation at the state 

and federal levels. 

Some bills last year, such as those in Michigan, 

Maryland, and Pennsylvania, would have 

imposed a sales tax on health club dues. 

These bills were defeated by major lobbying 

and grassroots initiative advocacy campaigns 

led by IHRSA. 

In Maryland, for example, fitness professionals 

from across the state took part in a campaign 

that involved more than 900 health club consumers 

and generated an astounding 14,839 

e-mails to legislators. IHRSA worked closely 

with its lobbyist in Maryland, as well as with a 

coalition of concerned club operators who led 

a petition drive; gave testimony at a hearing; 

held a rally at the state house; and ran an ad 

campaign in area newspapers. The work paid 

off—the Maryland legislature responded by removing health club dues from its tax 

package, and IHRSA’s efforts were highlighted in an article on Forbes.com. 

Even with a staff of nine, the Public Policy Department is always busy. In 2007, 

it increased IHRSA’s federal presence by opening an office in Washington, D.C. The 

Washington team enables the association to more readily capitalize on the growing 

attention to prevention and healthy lifestyles as key elements in the battle against 

rising healthcare costs, to build strong partnerships, and to grow support for its 

health-promotion initiatives, such as the Workforce Health Improvement Program 

(WHIP) Act and the Personal Health Investment Today (PHIT) Bill. These bills will 

not only create incentives for Americans to exercise; they will position the fitness club 

industry as a critical part of the solution to the healthcare-cost and obesity crises. 

In addition to this ongoing work, IHRSA also counsels member health club operators 

who face competition from tax-exempt fitness facilities, and is continually improving 

its materials and guidance on this topic. —| 

.org For more information about IHRSA’s public policy efforts and benefits to clubs, please visit www.ihrsa.org/publicpolicy.


Around the World with IHRSA 

Global meetings bring industry leaders together 

While IHRSA’s annual International 

Convention and Trade Show is the largest 

gathering of the global club industry, it’s not 

the only opportunity that the association offers 

for industry leaders to come together and 

network with colleagues. During the coming 

year, IHRSA will stage several events across 

three continents—all aimed at helping members 

get away from day-to-day operations, obtain 

a new perspective on their businesses, and 

make connections with other leaders 

As a preview of what’s to come… let’s 

explore some of the exciting events that took 

place last fall: 

IHRSA Europe Council debuts at European Congress 

Last November, nearly 400 industry professionals attended the 

7th Annual IHRSA European Congress in Paris, where the first 

meeting of the newly formed IHRSA Europe Council was 

conducted and IHRSA’s new European director, Hans Muench, 

was introduced. 

The council was formed to guide the association in 

crafting its European development plans. The consensus of the 

group, which includes club company CEOs, federation heads, 

and other fitness industry leaders, was that IHRSA should 

continue to strengthen and enhance its traditional program 

offerings in Europe. 

Another highlight of the event was a “Public Policy Discussion,” 

which brought together 40 representatives from clubs, 

federations, and other industry organizations to initiate a dialogue 

designed to lead to the creation of an industry-wide 

strategic plan, and to identify priorities to promote physical 

activity and fitness participation at the European-Union (EU) 

and nation-states levels. IHRSA invited APCO Worldwide, its 

public policy advisors, to outline the context and dynamics of 

EU sport and health EU policies, and to describe current and 

future opportunities for the industry. 

Networking at European Congress 

IHRSA Walk for Diabetes, Paris 

| IHRSA Report | International 

The international roster 

of distinguished speakers 

included: Henri Giscard 

d’Estaing, president, 

Club Mediterranee, who 

presented “Leadership;” 

Jack Groppel, human 

performance expert, LGE IHRSA Congress-people 

Performance Systems, 

who discussed “The Making of a Corporate Athlete;” 

John McCarthy, IHRSA’s executive director emeritus, who 

considered “Innovation, Entrepreneurship, and the Future of 

the Industry” (sponsored by Cybex International, Inc.); Mark 

Leonard, executive director, European Council on Foreign 

Relations, who explained “Why Europe Will Run the 21st 

Century” (sponsored by Technogym); Phillip Mills, founder and 

president, Les Mills International, Inc., who addressed the topic 

of “Healthy People, Healthy Profits, Healthy Planet;” Frank 

Napolitano, president and CEO, GlobalFit, on “From One 

Small Club to a Global Network: Lessons Learned Along the 

Way;” and Jason Fulton, head of consumer insight, Nike, who 

presented “Women and Fitness—How to Engage Her for Life.” 

The Congress was sponsored this year by the American 

Council on Exercise (ACE), Cybex, Deloitte, FHRSA, Les Mills 

International, Matrix Fitness Systems/Johnson Health Tech, 

miha International, Nautilus, Precor, Qualitop, SPRI, Star Trac, 

and Technogym. 

Preparation yields results in Latin America 

More than 10,000 attendees gathered in São Paulo, Brazil, last 

October, for the 8th Annual IHRSA/Fitness Brasil Latin 

American Conference & Trade Show—the largest and most 

comprehensive Latin American event for the industry. Over 

100 exhibitors showcased new and innovative products in the 

160,000-square-foot exhibition area. The convention and 

trade show were sponsored by Adidas, Biofenac, Gatorade, 

and Santaconstancia. 


| IHRSA Report | International 

Joe Moore, l., of IHRSA, 

Waldyr Soares, 

of Fitness Brasil 

In a market that’s shown considerable growth, it’s estimated 

that there are now some 7.6 million health club members in 

Latin America, with 3.6 million of them in Brazil alone. Brazil 

now qualifies as one of the top 10 global markets for members. 

Utilizing the theme “Preparation Brings Results,” the 

conference featured several distinguished speakers, including: 

Bernardinho, a Brazilian volleyball coach and Gold Medalist 

at the 2006 Pan-American Games, who presented “Striving for 

Excellence;” Gustavo Franco, the former president of Central 

Bank Brazil, who addressed “Perspectives of Brazil;” Stephen 

Tharrett, president of Club Industry Consulting and former 

senior vice president of athletics, golf, and tennis at ClubCorp, 

who discussed “Retention and Profitability” and “Marketing 

and Branding;” and Gustavo Venturi, Ph.D., the director of 

Criterium, coordinator of public opinion of Abramo, and 

counsel for SBPM-Marketing Research Brazilian Society, who 

took up the topic of “Best Age, Best Sale.” 

Industry receives warm welcome in Malaysia 

Her Honorable Minister Azalina Othman Said, the minister 

of Malaysian Youth & Sports, delivered a keynote address to 

the more than 200 people who attended the 6th Annual 

Asia-Pacific Forum, which was held last November in Kuala 

Lumpur, Malaysia. The minister, who’s working to encourage 

more Malaysians to become physically active, welcomed 

attendees to her country and the forum at a reception sponsored 


Michael Levy, center, of IHRSA, at ASIA Pacific event 

by Technogym. The Malaysian Ministry of Youth & Sports 

sponsored a festive closing reception and dinner. 

In addition to the minister’s presentation, attendees heard 

from an impressive array of industry experts and motivational 

speakers, including: Nick Wreden, CEO, FusionBrand, who 

presented “How to Save on Marketing, Reduce Churn, and 

Increase Profitability;” Mike Chaet, Ph.D., president, CMS 

International, Inc., who discussed the “Seven Laws of 

Profitable Club Management;” Klaus Hilgers, president, Epoch 

Consultants, who addressed “Winning Sales Strategies;” Tony 

de Leede, managing director, Fitness First Australia, who 

identified “The Three E’s of Health Club Success;” Phillip Mills, 

founder, Les Mills International, Inc., who talked about 

“Healthy People, Healthy Planet, Healthy Profits;” and Jan 

Spattichia, chief executive, Energie Fitness Clubs Limited, who 

presented “Lighting the Fire Within: Motivational Strategies 

for Building a Strong Team.” 

The event concluded with a behind-the-scenes tour of some 

of Kuala Lumpur’s premier health clubs, sponsored by Universal 

Fitness & Leisure. Other event sponsors included California 

Fitness, Cybex, Deloitte, Fitness First, Les Mills International, 

Life Fitness, Matrix, Precor, SportsArt Fitness, Star Trac, 

Technogym, and TRUE Fitness. —| 

.org 

John Holsinger, 

director, IHRSA Asia 

Pacific, addresses 

attendees at 

Malaysian gathering 

For a complete schedule of 2008 IHRSA meetings, turn to the “IHRSA Events 

Calendar” on pg. 211, or log on to www.ihrsa.org/meetings.



The Price is Right? 

By Patricia Amend 

What’s the best way to determine the appropriate price 

point for your membership? Should you, for example, 

“bundle” it with personal training and charge a 

higher price, or charge less and sell such services 

separately? Experts agree that your price doesn’t 

just affect your bottom line; it tells the marketplace 

what type of club you operate and who your 

target market is. Here, two of the industry’s 

best-known consultants discuss how to set 

the “right price.” 

Research your market. “People often tell me they know 

their market, and yet they haven’t done the research,” 

says Rick Caro, president of Management Vision, Inc., 

an industry consulting firm in New York City. “Market 

research and analysis can help determine your market 

potential, and may show, for example, that your 

market is stronger than you think, thus allowing for 

higher pricing.” 

Research the area that spans 6-8 minutes of travel 

time (walking or driving) from your club, says Mike Chaet, 

founder and president of CMS, Inc., a health club 

consultancy based in Helena, Montana. “This is your 

market, from which you’ll get 80% of your members.” 

Include demographics, such as educational attainment, 

occupation, age, ethnicity, and family income. 

Position yourself to prevent price competition. Use this 

research to position yourself clearly in your market, 

Caro urges. “If you don’t, the market will view you 

as similar to other clubs, and you may find yourself 

adjusting your joining fees and monthly dues slightly, 

in an attempt to differentiate yourself from the competition. 

Before long, you’ll be fighting the game of who 

has the deeper pockets.” 

Charge what you’re worth. Once positioned, Caro 

advises doing a good job of promoting your programs 

and services, and setting prices that reflect your positioning 

and inherent value. “If, for example, you charge 

upfront fees, you’re telling the membership that your 

club is worth that initial investment. They will have a 

| IHRSA Report | Club Advisor 

Price 

Boutique Clubs 

Big Box Clubs 

Larger Chains 

YMCAs 

Hotel Club Membership 

Recreation Centers 

School Fitness Centers 

Free Condo/Apt. Clubs 

Free Hotel Clubs 

Guest 

FREE MODEST MIDLINE UPPER END 

HIGH PERSONAL 

SERVICE 

Service 

Positioning Triad 


GENERAL 

SERVICE 

VERY LOW 

SERVICE 

NONE OR SELF 

Graphic by CMS International 

stake and will be less likely to resign, especially in the 

beginning. If you don’t, you’re telling them that your 

club is not worth it.” 

Bundle memberships—or not. When it comes to setting 

the actual price, Chaet points out that the more education 

and income people have, the greater the chance that 

they will pay a higher price for a “bundled” membership 

that includes some services. He offers the “Price/ Service 

Positioning Triad” (above), with high-service clubs at 

the top, and YMCAs and recreation centers at the bottom. 

“Americans spend an average of 1.2% of their household 

income on dues and other services in a health club. A 

household with $80,000 in income may spend as little 

as $800 or as much as $1,600 per year. If that’s your 

market, you may want to bundle your membership to 

include personal training or other services. However, 

if your member income level is $40,000-$80,000, and 

the member education level is lower, then you may 

want to offer a stripped-down membership, with 

services that people can add if they choose. 

Communicate price changes. When you must raise 

prices, be sure to inform members of the reasons behind 

the increase, so they continue to understand the price/ 

value relationship in your club, Caro recommends. 

“Find out how members want to be communicated 

with—via your Website, a flyer, a bulletin board—and 

tell them about improvements that matter to them. If 

you don’t, then even a $2 per month increase will be 

upsetting to some.” —|

| IHRSA Report | Success by Association 

Late last year, the News Journal of Wilmington, 

Delaware, announced that the Delaware State 

Police would be holding an event at the Hockessin 

Athletic Club in December to collect coats for the 

Salvation Army and to discuss opportunities for 

the community to become more involved in 

police activities. 

It was just a casual, matter-of-fact news item in 

the local paper, but it underscored a remarkable 

accomplishment: less than six months after opening, 

the Hockessin Athletic Club (HAC), a meticulously 

designed $28-million multipurpose facility in 

Hockessin, Delaware, was well on its way to being 

much more than just a health club; it was already 

becoming a significant community asset. 

Of course, this feat was no mere fluke. It was, in 

fact, an extremely deliberate objective—the culmination 

of six years of laborious planning and design, 

in concert with public officials, by two accomplished 

IHRSA members—Roger Ralph, the former owner 

and founder of the Bel Air Athletic Club, in Bel Air, 

Maryland, one of the largest family-oriented facilities 

in the nation; and Bob Carpenter, the former owner 

of HAC’s predecessor, the Pike Creek Fitness Club, in 

Wilmington, Delaware. 

It was also very much a validation, and a shining 

example, of the possibilities inherent in collaboration— 

a power more commonly referred to by IHRSA as 

“Success by Association.” 

Before: club site 

HAC Pack on Track 

In creating a new club, industry veterans 

rely on ‘Success by Association’ 

By Thomas Richards 


Carpenter, Ralph, GM Greg Maurer 

Meeting of the minds 

HAC began to take shape in 2001 when Carpenter, 

considering the next phase of development for his 

Pike Creek Fitness Club, sought advice from Ralph, 

whom he’d met at an IHRSA convention. Ralph 

observed that his former club in Bel Air might 

provide Carpenter with a useful blueprint for 

pursuing his goals, and Carpenter agreed. Such a 

project, however, would require a massive plot of 

land zoned for commercial use—a rare commodity 

in Hockessin—and so, together, the two began a 

quiet, improbable search for suitable property. 

At the start of their quest, Carpenter and Ralph, 

who quickly became partners on the project, were 

unaware that the Delaware Department of Transportation 

(DelDot) had recently contracted with an 

engineering firm to develop 35 acres of state property, 

known as Tweed’s Park, that encircled a 12-acre 

private industrial plot used for activities ranging 

from mushroom processing to transmission repair. 

When representatives of DelDot learned of the 

pair’s interest in suitable land for commercial development, 

they urged them to consider purchasing 

the 12-acre parcel, which had complicated DelDot’s 

plans to beautify Tweed’s Park. Recognizing a good 

opportunity when they saw one, Carpenter and 

Ralph obliged. 

Not long after their purchase of the land, Carpenter 

and Ralph were summoned to the office of Delaware’s 

then-Secretary of Transportation, Nathan Hayward, 

who delivered a frank message: “I’ve flown over 

both sites and, collectively, we’re going to have too 

much asphalt. I want you to build a shared-use parking 

deck that will serve the park and your club. You’ve got 

the government as a neighbor, and both parties need 

to look at your club and our park as two elements of 

a larger picture.”

The pair agreed to build a 

parking deck, but only to the 

extent that their costs wouldn’t 

exceed the cost of the equivalent 

number of surface parking 

spaces. As a result, Carpenter 

and Ralph added a shared-use 

parking deck to their land, 

partially funded by DelDot. It 

was the beginning of a beautiful 

friendship between HAC and 

DelDot—one that earned both 

parties praise from the public. 

“The HAC and Tweed’s Park 

project had virtually unanimous 

community support,” explains 

Carpenter. “The fact that we’d After: club success 

taken on the challenge of transforming 

a very unattractive landscape 

into something that would be beautiful and 

accessible to the community made a big difference in 

our success.” In addition to building the parking deck, 

the club also granted an easement to DelDot to build 

a public walking trail that circles the club as it winds 

through wooded areas and open space, benefiting 

both HAC members and nonmembers. 

“ We’ve taken on the challenge of transforming 

a very unattractive landscape into something… 

beautiful and accessible. 

” 

The club’s commitment to forging a successful 

private/public relationship with DelDot didn’t go 

unappreciated by public officials. 

“They’ve taken a site that was one of the most 

underused and polluted brown fields in the country 

and turned it into a world-class facility,” noted New 

Castle County Executive Chris Coons. “We, in government, 

can only create the opportunity, but it takes 

people in the private sector with a vision to make 

something like this happen.” 

Capitalizing on IHRSA 

Of course, creating goodwill and establishing a 

healthy relationship with public officials didn’t 

guarantee that HAC would generate enough revenue 

to sustain a $28-million facility. To pull off that trick, 

Carpenter and Ralph knew that they’d need to attract 

an enormous cross-section of the community to the 

club—as members or visitors—and that such an 

undertaking would require them to dig deep into their 

collective pool of experience and resources. It was at 

this point in the development that “Success by 

Association” came to mean more than simply 

| IHRSA Report | Success by Association 

associating with a partner or public officials—it 

meant capitalizing on their IHRSA membership. 

HAC’s articulated “Mission and Values,” which are 

posted prominently in the club’s foyer, are rooted in 

Ralph’s experience with IHRSA. “In my early days as 

a club owner, I found that going to IHRSA conventions 

and hearing motivational, outside-the-box thinkers 

was inspiring, and, for our club, often a call to action,” 

he says. 

More recently, the importance of establishing a 

mission-driven business model for HAC was reinforced 

by Ralph’s involvement with the IHRSA Institute. 

“I spoke at the 2007 IHRSA Institute about the 

importance of building a lasting business culture and, 

in preparation for that talk, had the opportunity to 

interview some of our industry’s leaders,” notes 

Ralph. “Two things immediately struck me during the 

interview process. First, how instantly and passionately 

each was able to talk about their company’s values. 

And, second, the commonality of the themes in their 

answers: care, trust, respect, integrity, etc.” 

IHRSA conventions also facilitated HAC’s vendorselection 

process, says Ralph. In particular, he attributes 

its relationship with 3D Art, a Singapore-based 

marketing firm that creates three-dimensional 

portraits of clubs for presale marketing efforts, to a 

chance meeting at a trade show. “We simply wouldn’t 

have known about 3D Art if it weren’t for the IHRSA 

convention,” he says. 

HAC has transcended the public/private divide, 

a line that’s often an unnecessary barrier to 

commercial development, and has also become an 

integrated, significant community asset—one that’s 

leveraged IHRSA resources wisely to achieve 

“Success by Association.” —| 

– Tom Richards, tgr@ihrsa.org 


ASSOCIATE PROFILES ASSOCIATE NEWS 

Big ’N Beefy 

Products 

Big ’N Beefy Products 

manufactures and 

markets lifting gloves 

and accessories for 

serious weight lifters. 

Founded by several 

bodybuilding enthusiasts 

with more than 

75 years of combined 

experience in marketing and product 

development, Big ’N Beefy makes and 

distributes heavy-duty products under 

the Muscle Daddy and Big ’N Beefy 

brands. Products in the Muscle Daddy 

lineup include Power Grips, Power Straps, 

Bear Claws, Bear Paws, Big Lift gloves 

and belts, Power Wrist Wraps, and Power 

Grip Pads; and the Big ’N Beefy line 

carries tank tops and T-shirts. For more 

information, contact the company at 712 

Bancroft Road, Ste.#519, Walnut Creek, 

CA 94598; 877-543-8244; 877-372-2759 

(FAX); www.bignbeefy.com. —| 

Chi Herbal 

Formulas 

Chi Herbal 

Formulas offers a 

complete line of 

exclusive East 

Asian health and 

beauty products that contain the highest 

levels of all-natural, organically grown, and 

ethically harvested wild herbs. Adaptogenic 

herbs can help balance both the immune 

system and endocrine system to preserve 

optimal homeostasis. All the company’s 

products are hypoallergenic and non-comedogenic, 

and are free of parabens, pthalates, 

mineral oil, alcohol, color, and dye. Formulas 

are designed to correct previous damage, 

protect healthy skin and well being, and 

prevent future damage through a blend of 

herbs containing vitamins, minerals, and 

antioxidants to promote detoxification, 

purification, collagen formation, and cellular 

repair. For more information, contact the 

company at 4901 Morena Blvd., Ste. 1104, 

San Diego, CA 92117; 858-373-1830; 858- 

366-4991 (FAX); www.chiformulas.com. —| 

| IHRSA Report | Member News 

Body Bar Systems, Inc. 

Congratulations to Body Bar Systems, Inc., which earned a 

“Great Gear of the Year” designation from the first annual sports, 

health, and fitness gear awards from ShapeYou.com. The Body 

Bar Flex, which won the honor, is a flexible fiberglass composite 

rod with easy-grip, durable rubber casing and end caps; it comes 

in lengths of 3' and 4' and 1-20 pounds of resistance for total-body 

training. A team of industry professionals, including personal 

Flex best 

trainers, nutritionists, healthcare practitioners, health club 

owners, and retail operators, judged the Gear awards. “As one of the judges said, ‘the 

Body Bar Flex throws a new curve at the simplicity of fitness,’ ” notes Myra Shinkman, 

the project coordinator for ShapeYou.com. —| 

GlobalFit 

Kudos to the ever-expanding GlobalFit, which was named to the first-ever Inc. 

5,000 list of fastest-growing private companies in the United States. An extension 

of the business magazine’s annual Inc. 500 list, the Inc. 5,000 recognizes many small 

businesses that reflect entrepreneurial excellence. GlobalFit ranked 2,519 overall and 

71 for the Philadelphia metro region—and was in the top 100 for Pennsylvania and the 

top 10 for the state’s Business Services category. “GlobalFit was founded well ahead 

of the current trends in employee wellness, and it’s precisely that vision that lies at the 

heart of the entrepreneurial enterprise,” explains Frank Napolitano, the president 

and CEO of GlobalFit. “We supply our end-users with the inspiration and affordability 

to start living and feeling better.” —| 

National Sports and Conditioning Association 

The Certification Commission of the National Sports and Conditioning Association 

(NSCA) has elected two members to its executive council, both of whom have previously 

served in this capacity. Jaynie Bjornaraa, CSCS, D, is an assistant professor on the 

Doctor of Physical Therapy faculty at the College of St. Catherine, in Minneapolis, 

Minnesota. She holds a board certification from the American Physical Therapy 

Association (APTA) as a Sports Clinical Specialist. She is also a Certified Athletic 

Trainer, and a member of the National Athletic Trainers’ Association (NATA). Dr. Donald 

Chu, CSCS, D, NSCA-CPT, D, is the director of the Athercare Fitness and Rehabilitation 

Clinic, in Castro Valley, California; part of the adjunct faculty to the Ohlone College 

physical therapist assistant program; and a past NSCA president. —| 

Power Plate 

Esporta Health and Fitness Clubs in Europe are the first 

to install Power Plate’s new vibration machines, which are 

fitted with ProTRAC software, a CRM tool designed to track 

customer usage. Created in response to requests from endusers, 

ProTRAC also serves as a “debit account” for minutes 

spent on Power Plate equipment. Both the pro5 and pro5 

AIRdaptive models can be fitted with proTRAC, which requires 

Power Plate premier 

users to swipe their token before stepping onto the machine. 

In other news from the company, Lady of America Franchise Corporation is installing 

Power Plate’s pro5 Acceleration Training machines into its women-only health 

clubs nationwide, making it the first women’s fitness center chain to offer 

Power Plate products. —| 



< ASSOCIATE PROFILES < ASSOCIATE NEWS 

Foreman Fitness Products 

Foreman Fitness Products is a Russian- 

American enterprise located in the city of 

Saint Petersburg, Russia. The company 

produces two main lines: strength equipment 

for intensive commercial use, and newgeneration, 

high-quality lockers. Both make 

use of Russian steel and labor and American 

designs and controls. The complete line of 

high-quality strength equipment includes 

17 selectorized stations. The line’s lowmaintenance 

ClearBelt technology eliminates 

the possibility of belt wear or fatigue, which 

could result in sudden breakage. The use of 

long-life linear bearings and stainless-steel 

Olympic bar holders on its weight benches 

distinguish its line of 24-plus pieces of 

plate-loaded equipment. New-generation 

locker systems, benches, and shower walls 

are constructed from waterproof high-pressure 

laminate (HPL) and durable aluminum > 

RHB Solutions, Inc. 


Sportplex, a premier fitness company 

that operates four health clubs in the 

Birmingham and Mobile, Alabama, 

communities, has hired RHB Solutions, 

Inc., to help stimulate additional growth. 

“We have had much success over 20 years in the Alabama market, and we are now ready 

to step up our growth efforts. Working with RHB Solutions is an integral part of that 

plan,” explains Buster Osborn, the president of Osborn Investments, which is the parent 

company of Sportplex. Adds Rick Bouza, the founder and president of RHB Solutions, 

“Sportplex has a lot of positive fundamentals in place, and we are very excited about the 

possibilities.” Established in 2005, RHB Solutions specializes in single-source management 

and turnarounds for health clubs. —| 

Star Trac 

A new luxury health club, the GL-14 in Fairfield, Bedfordshire, United Kingdom, 

has outfitted its entire facility with a comprehensive range of Star Trac equipment. 

Offerings include Star Trac’s new E-Series of cardiovascular machines, complete 

with integrated viewing screens and iPod connectivity, along with the company’s >



ASSOCIATE PROFILES 

continued from Foreman Fitness Products 

extrusions. A wide range of layouts, colors, 

and designs are available, and locks and 

digital locking systems come from wellknown 

producers. For more information, 

contact the company at 108 Obvodnogo 

Kanala nab., Saint Petersburg 196084, 

Russia; 7-812-332-5843; 7-812-332-5845 

(FAX); info@foremanfitness.com; 

www.foremanfitness.com. —| 

Gentle Touch Whitening 

Gentle Touch Whitening is a cosmetic 

teeth-whitening company that makes it 

easy to keep health club members feeling 

good about their overall health and physical 

appearance. The company’s professional 

staff brings everything to club locations to 

deliver a relaxing, non-invasive experience 

that gives individuals a white, bright smile. 

The Gentle Touch program is unique 

because this one-time treatment takes just 

45 minutes and costs only $199, which is a 

significant value compared to other professional 

whitening treatments. No peroxide is 

used, so there is no tooth or gum sensitivity. 

The company also offers a commission 

incentive for club owners and personal 

trainers. For more information, contact the 

company at 11682 Aberdeen Landing Lane, 

Midlothian, VA 23113; 781-431-4830; 

www.gtwhitening.com. —| 

HeartSine 

Technologies, Inc. 

In 1966, HeartSine 

Technologies developed 

the first mobile defibrillator 

for sudden cardiac 

arrest (SCA), and thereby 

changed the way emergency care was 

delivered. In the years since, HeartSine 

has introduced several “firsts,” including 

a truly portable defibrillator in a transport 

case; one of the first rechargeable systems; 

flat-screen displays for mobile defibrillators; > 

< ASSOCIATE NEWS 

GL-14’s finest 


continued from Star Trac 

Instinct, Impact, and HumanSport strength-training lines. 

The group-cycling studio also houses Star Trac Spinner 

NXT indoor cycling bikes. According to Lee Pollit, the group 

general manager of GL-14, “The equipment looks great and 

is very user-friendly, for both members and instructors. It 

is functional without being overly complicated.” The Livesly 

Group runs the 30,000-square-foot facility, which also 

includes a pool, day spa, sauna, and steam room. —| 






| IHRSA Report | 

Member News 

< ASSOCIATE PROFILES 

continued from HeartSine Technologies, Inc. 

and a defibrillator that can operate over a 

telephone system to a base station. More 

recently, HeartSine created the Samaritan 

PAD (Public Access Defibrillator), which is 

an automatic external defibrillator (AED) 

that can be used by non-professionals with 

appropriate training. HeartSine products 

come in 25 languages and are available in 

more than 40 countries. For more information, 

contact the company at 105 Terry Drive, 

Ste. 116, Newtown, PA 18940; 215-860-8100; 

215-860-8192 (FAX); www.heartsine.com. —| 

I-Trainer International 

I-Trainer International has combined 

nationally accredited personal training, 

technology, and affordability to produce 

a cutting-edge tool for health clubs. This 

interactive software, called PEP (Personalized 

Exercise Programs), offers members 

monthly exercise routines with instructions 

that are displayed online and can then be 

downloaded to an i-Pod, i-Phone, or any 

MP3 player that supports video, so that 

individuals can view the exercises as they 

perform them in the facility. I-Trainer can 

recommend specific exercises based 

upon clients’ profile selections (skill level, 

requested body part, equipment selection, 

and modality). Viewers can either receive 

a personalized program by selecting from 

the 400-plus exercise database, or can choose 

to follow pre-arranged routines, which are 

updated monthly. For more information, 

contact the company at 1913 Shifting Winds 

St., Las Vegas, NV 89117; 702-892-0400; 

www.itrainerinternational.com. —| 

MikeAdamsFitness.com, Inc. 

MikeAdamsFitness.com, Inc., is now 

offering SteelStretch Sports Performance 

Apparel, a new generation of workout 

clothing that uses a high-quality blend of 

antibacterial nylon, polyester, and elastane 

to conform to the body and provide maximum 

>


ASSOCIATE NEWS 

Life Fitness 

The premium, commercial 95Xi elliptical 

cross-trainer from Life Fitness has 

received a Great Gear of the Year Award 

from ShapeYou.com’s sports, health, and 

fitness gear awards. Offering a smooth, 

comfortable workout, the 95Xi features 

Fit Stride technology, Lifepulse digital 

heart-rate monitoring hand sensors, and 

several motivating workouts. “Life Fitness 

is an industry leader, and an independent 

group of fitness enthusiasts has recognized 

that,” says Myra Shinkman, the project 

coordinator for ShapeYou.com. Adds Jay 

Megna, an executive vice president at Life 

Fitness, “Our commitment to top-of-theline 

cardiovascular equipment is constant, 

and this award confirms our dedication to 

designing and manufacturing machines 

that meet industry and customer needs.” 

A diverse team of health and fitness 

experts selected the awards. —| 

STOTT PILATES 

STOTT PILATES has 

added two seasoned 

professionals to its 

marketing and communications 

team. 

Henderson Holly Henderson, who 

joined STOTT PILATES 

as a consultant last 

May, serves as senior 

vice president of 

marketing; and Kerrie 

Lee Brown comes to 

the company as vice 

Brown 

president of communications. 

With more 

than 25 years of experience, Henderson 

has worked with a variety of companies, 

including Colgate Palmolive, Schering 

Plough Canada, American Express, and 

SkyDome Fitness, in addition to starting 

Kids Help Foundation. Brown comes from 

a 10-year career in the health and fitness 

industry as a journalist, editorial consultant, 

writer, and magazine editor. Most recently, 

she was vice president of publishing and 

communications for FAME Media Group, 

and is the former editor-in-chief of Oxygen 

magazine, and author of A Woman’s Guide 

to Rapid Weight Loss. —| 


The United States Professional 

Tennis Association 

The United States Professional Tennis 

Association (USPTA), through its first vice 

president Tom Daglis, presented a $2,000 

grant to the first collegiate wheelchair tennis 

team, the Rolling Lakers, at Grand Valley USPTA Rolling along 

State University in Allendale, Michigan. “We 

requested funding because wheelchair tennis is a new program, and we are basically 

starting from scratch,” explains Lynn Bender, the wheelchair tennis team program > 




continued from MikeAdamsFitness.com, Inc. continued from The United States Professional Tennis Association 

director at the university. The money will be used specifically for the team’s travel 

expenses. The USPTA Foundation provides grants and donations to programs and 

organizations that strive to help economically disadvantaged people learn tennis. —| 

comfort in both warm and cold weather. The 

SteelStretch antibacterial, seamless, unisex 

compression shirts fight odors during high 

perspiration activities, deliver a great range 

of motion, and do not chafe or scratch the 

skin. Wholesale pricing is available. For 

more information, contact the company at 

11907 Royalton Road, North Royalton, OH 

44133; 440-652-6140; 216-650-1228; 

www.mikeadamsfitness.com. —| 

Pandamonium, LLC 

Pandamonium, LLC, has created 

www.FitFiend.com to provide a free platform 

for health club members, fitness enthusiasts, 

and fitness professionals to connect with 

each other. On the site, users can share > 


Fabiano Designs 

Club H Fitness has opened its fourth facility 

in New York City, a luxurious 30,000-squarefoot 

gym and spa situated in the Murray Hill 

section of the city. Each of the young chain’s 

clubs is intended to reflect the community in 

which it’s located and has been conceived by 

Fabiano Designs to achieve that goal. The 

Fabiano’s Club H 

$10-million renovation of the new Club H 

Fitness made use of materials specifically 

chosen to appeal to all of the senses and to embody the Murray Hill aesthetic. Details 

include natural American walnut floors, iridescent mosaic tiles, backlit hand-cast glass 

that serves as a curtain wall, 1960’s-style cast concrete block screens, and a 30-foot 

moss wall. “We want members to feel that they’re part of their community—fully 

integrated, homegrown, and not that they just landed there,” explains Design Director 

Rudy Fabiano. —|


ASSOCIATE PROFILES 

continued from Pandamonium, LLC 

fitness plans and experiences; dispense 

tips; track progress; customize workouts; 

search for services and classes; schedule 

workouts; and motivate each other. This 

fully integrated Website provides fitness 

professionals with valuable insight and useful 

features, such as the ability to promote 

their services, communicate with clients 

and students, and post their availability, to 

help improve their business. “Whether 

searching for a workout partner or a fitness 

specialist, FitFiend.com, helps users meet 

their fitness goals,” says Vik Panda, the 

founder and president of FitFiend.com. For 

more information, contact the company at 

211 Thompson St., Ste. 6N, New York, NY 

10012; 917-687-5920; www.fitfiend.com. —| 

P&F Brother Ind. Corp. 

Established 

in 1983, P&F 

Brother Ind. 

P&F M-7000 

Corp. is a 

manufacturer 

and exporter 

of motorized 

treadmills, ellipticals, and stationary 

bicycles. The company focuses on 

innovation in all areas of operations, 

including management, implementation 

of CBOM (Customer’s BOM), product 

design, and integrated electrical-mechanical 

technologies. The management team 

is dedicated to shortening the product 

delivery schedule to reduce the R&D 

cycle and to expedite after-services. 

P & F Brother Ind. prides itself on its 

high-quality products and excellent 

customer service. For more information, 

contact the company at No. 12, 6th Road, 

Industrial Park, Taichung, Taiwan, 40755; 

886-4-23591000; 886-4-23590787 (FAX); 

www.pandfbrother.com. —| 

RealRyder International LLC 

RealRyder International LLC has introduced 

a revolutionary group-exercise 

cycling product to the market. Its RealRyder 

IC Bike allows the cyclist to physically 

maneuver and balance their bike, much 

like the actual experience of riding a 

road bicycle. The RealRyder’s patented > 

Motus USA 

The Avenue Plaza Hotel, which opened recently in Naga 

City, in the Philippines, is among the newest five-star 

facilities featuring Motus USA cardiovascular equipment in 

its fitness center. The hotel caters to an upscale, businessclass 

clientele, and its Olympic gym and sauna reflect its 

commitment to providing visitors with the finest amenities. > 


Motus M770 EL 




continued from RealRyder International, LLC continued from MOTUS USA 

CoreBalanceTechnology 

provides the 

group-exercise 

market with a new 

and exciting dynamic 

RealRyder IC bike that brings the outdoors 

indoors. The 

RealRyder IC bike targets both the serious 

road cyclist and the studio cyclist, who are 

either currently training on stationary bikes 

or have in the past. For more information, 

contact the company at 3666 Moore St., 

Los Angeles, CA 90066; 310-398-4040; 

805-499-4697 (FAX); sales@realryder.com. —| 

SofSurfaces, Inc. 

DuraFLEX, from SofSurfaces, Inc., is 

an interlocking, dual durometer, premium 

fitness flooring system designed to maximize 

comfort, durability, functionality, and 

visual appeal. A hollow core impact > 


With a stunning view of the scenic and growing Bicol district, the gym is outfitted with a 

cross-section of Motus USA’s cardio line, which encompasses treadmills, stationary 

bikes, stairclimbers, and elliptical crosstrainers. Many of the units offer fully integrated 

LCD TV screens for individual viewing satisfaction, and all make use of high-quality 

components manufactured by Samsung, Mitsubishi, and Hyundai. Motus USA also 

produces Pilates, strength-training, and group-cycling products. —| 

Sing Lin Technology Company, Ltd. 

Established in 2002, Sing Lin is experienced in the research and development of 

mechanical and electrical technologies in the healthcare and energy industries, and 

has recently applied its expertise in the fitness and sporting goods fields. It’s used 

its background in servo-motor and driving-control systems to develop innovative 

fitness equipment, including a vibrating treadmill, a magnetic-energy health bed, 

and strength machines. Many of its inventions in high-efficiency and long-distance 

brushless motors have earned it patents in Taiwan, Japan, and the U.S. Sing Lin is 

committed to developing energy-saving, high-efficiency, and long-lasting technology 

that conserves oil and electricity. For more information, contact the company at No. 

202-1, Sz. Ping Road, Bei Tun District, Taichung 40679 Taiwan; 886-4-2292-0921; 

886-4-2291-3911 (FAX); www.singlin.com. —|

| IHRSA Report | 

Member News 

< ASSOCIATE PROFILES 

continued from SofSurfaces, Inc. 

pedestal creates 

air space under the 

surfacing system, 

which provides 

unparalleled 

resilience, shock, 

and sound absorp- DuraFlex-fine 

tion. DuraFLEX 

also incorporates the patented KrosLOCK 

joining system, so the surface can be quickly 

and firmly locked into place without the use 

of adhesive. DuraFLEX flooring can be 

picked up or reconfigured to harmonize with 

any layout changes. Available in a wide 

range of vibrant and earth tone color blends, 

DuraFLEX provides numerous pattern, 

texture, and color capabilities to complement 

any decor. For more information, 

contact the company at 4393 Discovery 

Line, Petrolia, Ontario, Canada N0N 1R0; 

800-263-2363; 519-882-8799; 519-882- 

2697 (FAX); www.duraflex.com. —| 

Volume Fitness 

Volume 

07e Elliptical 

Fitness offers 

cardiovascular 

fitness equipment 

with 

exceptional 

quality, reliability, 

and 

value for the 

light commercial vertical markets and 

home users. Its lineup includes treadmills, 

elliptical trainers, and stationary bikes. 

With more than 33 combined years of 

experience manufacturing and selling 

fitness equipment for some of the largest 

brands in the industry, the Volume Fitness 

team knows how the best products are 

made. Its exciting new line of fitness 

equipment boasts some of the most 

innovative features used worldwide, along 

with the company’s own developments, 

such as the new, unique upper-body 

treadmill workout called i-Follow. For 

more information, contact the company 

at 4371 Adonis Drive, Salt Lake City, Utah 

84124; 801-424-4240; 801-365-9099 (FAX); 

www.VolumeFitness.com. —| 


See us at IHRSA Booth #3916 for the Fastest Man and Woman Contest

NEW MEMBERS 

Arkansas 

PRO GYM 

3719 JFK Blvd. 

N. Little Rock, AR 72116 

501-771-2021 

Mr. Kyle Clouette 

California 

ANYTIME FITNESS 

2602 Marconi Ave. 

Ste. A 


916-485-9600 


3001 F St. 

Bakersfield, CA 93301 

661-328-0311 

Mr. Terry Delamater 


2602 Marconi Ave. 

Ste. A 


916-485-9600 

Mr. Reid Tileston 

BAY-O-VISTA FAMILY FITNESS 

SWIM & TENNIS CLUB 

1881 Astor Drive 

San Leandro, CA 94577 

510-357-8366 

Mr. Mark Mohr 

BODY XCHANGE SPORTS 

CLUB DOWNTOWN 

1128 Truxtun Ave. 

Bakersfield, CA 93301 

661-410-6000 

Mr. John Ovanessian 

DYNAMIC ADVANTAGE 

2161 Colorado Blvd. 

Ste. 206 

Eagle Rock, CA 90041-1251 

323-257-8853 

Mr. Brandon Flowers 

FULL CIRCLE FITNESS 

2801 E. Coast Hwy. 

Ste. D & E 

Corona Del Mar, CA 92625 

949-673-7705 

Ms. Deanna Holloway 

GEORGE BROWN 

SPORTS CLUB 

7825 N. Palm 


559-438-3003 

Mr. George Brown 

NIFTY AFTER FIFTY 

16405 Whittier Blvd. 

Whittier, CA 90603 

562-501-2200 

Ms. Jody Lane 

NIFTY AFTER FIFTY 

11021 Brookhurst St. 

Garden Grove, CA 92840 

714-399-1111 

Ms. Jody Lane 

SCOTT JACKSON’S 

REAL LIFE FITNESS 

133 Argall Way 

Nevada City, CA 95959 

530-265-4041 

Mr. Scott Jackson 

SNAP FITNESS 

1232 W. Hillsdale Blvd. 

San Mateo, CA 94403 

STONEBRAE COUNTRY CLUB 

222 Country Club Drive 

Hayward, CA 94542 

510-728-7910 

Mr. Kevin Jack 

SHAPEMAKERS 2000 

3049 W. Bullard Ave. 


559-435-0332 

Ms. Lyndsi DuFresne 

SNAP FITNESS 

9921 Carmel Mountain Road 

Ste. 240 


858-213-5680 

Mr. Kevin Juza 

SNAP FITNESS 

303 E. Katella Ave. 

Orange, CA 92867 

SNAP FITNESS 

8412 E. Chapman Ave. 

Orange, CA 92869 

SNAP FITNESS 

42 San Mateo 

Rancho Santa Margarita, CA 92688 

Tom Nadal 

STUDIO 11 

217-D W. Central Ave. 

Lompoc, CA 93436 

805-737-4604 

Ms. Michelle Janssen 

Colorado 


325 Waneka Pkwy. 

Lafayette, CO 80026 

720-890-7437 

Mr. Paul Larson 

VILLASPORT ATHLETIC 

CLUB AND SPA * 

5904 Prairie Schooner Drive 

Colorado Springs, CO 80923 

719-522-1221 

Ms. Andrea Dyer 

District of Columbia 

U.S. SECURITIES AND 

EXCHANGE COMMISSION 

FITNESS CENTER 

Station Place One 

Room 2130 

100 F St. N.E. 

Washington, DC 20549 

205-551-4141 

Ms. Christine J. Hyde 

Florida 


855 E. State Road 434, Ste. 1121 

Winter Springs, FL 32708 

407-327-4336 

ANYTIME FITNESS* 

10700 U.S. Hwy. 441 

Stes. 107, 108 

Leesburg, FL 34748 

352-742-2008 

Mr. Michael Brashear 


1110 S.E. 68th Ave. 

Ocala, FL 34472 

352-369-3827 

Mr. William White 


IHRSA Membership Eligibility Standards 

Members of the association must comply with IHRSA’s baseline health, 

safety, and ethical standards. To lean more, visit www.ihrsa.org/standards or 

contact IHRSA at 617-951-0055. 


900 Central Ave. 

St. Petersburg, FL 33705 

727-687-2866 

Mr. Steven Ashton 


420 College Drive 

Ste. 100 

Middleburg, FL 32068 

904-644-8111 

Ms. Kim Macy 


10 Preston Circle 

Ste. G 

Crawfordville, FL 32327 

850-926-2010 

Mr. Russell Barbarino 



Ste. 104 

Lynn Haven, FL 32444 

850-248-0310 

Mr. Andrew Pace 


900 Central Ave. 

St. Petersburg, FL 33705 

727-501-9100 

Mr. Steven Ashton 

L.A. FITNESS * 

10624 S.W. Village Pkwy. 

Port St. Lucie, FL 34987 

772-345-2850 

SNAP FITNESS 

2645 S. Florida Ave. 

Lakeland, FL 33803 

SNAP FITNESS 

14740 Biscayne Blvd. 

North Miami Beach, FL 33162 

XPRESS FITNESS CLUB 

1209 Main St. 

Ste. 116 

Jupiter, FL 33458 

561-630-4500 

Mr. Gary Mackler > 





< NEW MEMBERS 

Georgia 


2227A Georgia Hwy. 20 

Conyers, GA 30013 

770-761-6868 

Mr. James Arrington 


1656 Buford Hwy. 

Cumming, GA 30041 

678-455-4156 

Mr. Bill Taylor 


2870 E Cherokee Drive 

Hickory Flats, GA 30115 

770-345-4387 

Mr. Kyle Campbell 


55 Freedom Pkwy. 

Hoschton, GA 30548 

706-654-2909 

Mr. Jerry Martin 


3435 Medlock Bridge Road 

#200 

Norcross, GA 30092 

770-441-7533 

Mr. James Crowe 


2615 Peachtree Industrial 

Blvd. 

Duluth, GA 30097 

770-232-4949 

Mr. John Foster 

GOLD’S GYM 

3161 Cobb Pkwy. 

Ste. 300 

Kennesaw, GA 30152 

770-529-7200 

Mr. Mark Montgomery 

GOLD’S GYM 

215 Peachtree St. 


404-589-4438 

SNAP FITNESS 

317 W. Hill St. 

Decatur, GA 30030 

Mr. Michael Chapman 

SNAP FITNESS 

1720 Powder Springs Road 


Mr. Alverro Brown 

SNAP FITNESS 

3425 Old Hwy. 41 

Kennesaw, GA 30144 

Bob & Sue Light 

SNAP FITNESS 

795 Ponce de Leon Place 


Mr. Michael Chapman 

SNAP FITNESS 

910 Dual Hall Ct. 

Powder Springs, GA 31027 

Mr. Alverro Brown 

Idaho 


6582 S. Federal Way 

Boise, ID 83716 

208-343-1865 

Ms. Genesis Nelson 

Illinois 


11447 Second St. 

Roscoe, IL 61073 

815-623-8900 

Mr. Renols Konomi 


985 Avenue of the Cities 

Silvis, IL 61282 

309-792-8000 

Mr. Paul Del Vecchio 

GOLD’S GYM 

2500 Williamson County Pkwy. 

Marion, IL 62959 

618-998-1755 

Mr. Shane Smith 

GOLD’S GYM 

712 E. Walnut St. 

Carbondale, IL 62901 

618-457-0318 

Mr. Shane Smith 


1101 South Canal St. 

Chicago, IL 60607 

312-379-8631 

SNAP FITNESS 

1325 S. Oakwood Ave. 

Geneseo, IL 61254 

Indiana 


6214 Madison Ave. 

Anderson, IN 46013 

765-622-6363 

Mr. Dennis Albert 


3249 State Road 32 

Westfield, IN 46074 

317-867-4567 

Ms. Nancy Lawrence 


101 Cherry Tree Plaza 

Washington, IN 47501 

812-254-2200 

Mr. Jason Neukam 


540 N. State Road 135 

Greenwood, IN 46142 

317-215-5947 

LIFESTYLE FAMILY 

FITNESS * 

7603 S. Shelby St. 


317-885-2911 

Mr. Andrew Young 

SHIPSHEWANA 

FITNESS CENTER 

P.O. Box 1 

Shipshewana, IN 46565 

260-768-4705 

Ms. Dorothy Hooley 

Iowa 


5620 Northwest Blvd. 

Ste. 4 

Davenport, IA 52806 

563-445-2222 

Mr. Karl Dimmer 


660 Iowa St. 

Dubuque, IA 52001 

563-556-0056 

Ms. Jane Frazier >



521 Westbury Drive 

Ste. 2 

Iowa City, IA 52245 

319-338-2447 

Mr. Ryan Pharr 


1718 1st Ave. E. 

Newton, IA 50208 

641-792-3880 

Mr. Brandon Rutledge 

Kansas 

68' INSIDE SPORTS 

11301 W. 88th St. 


913-888-9247 

Ms. Laura Edwards 


2350 N. Greenwich Road 

Stes . 300, 400, 500 

Wichita, KS 67226 

316-425-0292 

Mr. Lance McReynolds 

Louisiana 


2419 N. Seventh St. 

West Monroe, LA 71291 

318-396-6966 

Mr. Mark Johnson 


25550 Juban Road 

Denham Springs, LA 70726 

225-243-5500 

Ms. Shanda Dale 


2419 N. Seventh St. 

West Monroe, LA 71291 

318-396-6966 

Mr. Mark Johnson 

SNAP FITNESS 


Luling, LA 70070 

985-785-1718 

Mr. Corey Bartolo 

SNAP FITNESS 

13559 Old Hammond Hwy. 

Baton Rouge, LA 70808 

Brett Oubre 

SNAP FITNESS 

151 Almedia Road 

St. Rose, LA 70087 

Antonio & Lisa James 

Maryland 

BIG VANILLA 

26 Magothy Beach Road 

Pasadena, MD 21122 

410-437-4242 

Mr. Larry Ray 

GOLD’S GYM 

6324 Ritchie Highway 

Glen Burnie, MD 21601 

410-789-4653 

Mr. Marc Calderone 

Massachusetts 


100 Worcester St. 

Grafton, MA 01563 

508-839-0084 

Mr. Greg Scanlon 

SNAP FITNESS 

700 S. Main St. 

Sharon, MA 02067 

Mr. Antonio “Tony” Parham 

Michigan 


7300 Secor Road 

Ste. 4B 

Lambertville, MI 48144 

734-568-6000 

Ms. Karen Beamish 


23796 West Road 

Brownstown, MI 48183 

734-675-2447 

Mr. Michael O’Neill 


30110 Harper Ave. 

St. Clair Shores, MI 48082 

586-415-9662 

Ms. Christine Vitale 



32340 N. Campbell Road 

Madison Heights, MI 48071 

248-588-1020 

Mr. Jay Radloff 

SNAP FITNESS 

G-1381 W. Bristol Road 

Flint, MI 48507 

Mr. John Blakeslee 

SNAP FITNESS 

1625 E. Wheeler St. 

Midland, MI 48642 

Tony & Theresa Jones 

SNAP FITNESS 

2314 N. Trail Road 

Midland, MI 48642 

Tony & Theresa Jones 

SNAP FITNESS 

42918 Schoenherr Road 

Sterling Heights, MI 48313 

Snap Fitness 

710 Temple St. 

Mason, MI 48854 

SNAP FITNESS 

6101 Lake Michigan Drive 

Allendale, MI 49401 

SNAP FITNESS 

1455 N. Michigan Ave. 

Howell, MI 48843 

SNAP FITNESS 

2650 E. Beltline Ave. S.E. 

Grand Rapids, MI 49546 

SNAP FITNESS 

4567 Washtenaw Ave. 

Ann Arbor, MI 48108 

Minnesota 

ANYTIME FITNESS * 

5276 203rd St. W. 

Farmington, MN 55024 

651-686-4667 

Ms. Theresa Gibbs 


7942 Mitchell Road 

Eden Prairie, MN 55344 

612-963-9634 

Ms. Debra Breedlove 


2115 Shalstrom Drive 

Crookston, MN 56716 

218-281-1123 

Mr. Tim Falk 


4175 W. 76th St. 

Edina, MN 55435 

612-235-4831 

SNAP FITNESS 

1008 Paul Bunyan Drive 

Bemidji, MN 56601 

SNAP FITNESS 

5409 Nicollet Ave. S 


SNAP FITNESS 

2145 Main St. 

St. Bonifacius, MN 55375 

SNAP FITNESS 

1515 Railroad Ave. 

Albany, MN 56307 

SNAP FITNESS 

220 Lake St. S. 

Long Prairie, MN 56347 

SNAP FITNESS 

1203 Center Ave. W. 

Dilworth, MN 56529 

SNAP FITNESS 

2025 Coulter Blvd. 

Chanhassen, MN 55317 

SNAP FITNESS 

1303 1st St. N.E. 

Buffalo, MN 55313 

Ms. Beth Rasmussen 

Mississippi 


5750 I-55 S. 

Ste. 312 

Byram, MS 39272 

601-371-8499 

Ms. Pam Medrano 

SNAP FITNESS 

123 Grandview Blvd. 

Madison, MS 39110 

Mr. Brett Oubre > 



< NEW MEMBERS 

Missouri 


643 W. Hwy. 92 

Kearney, MO 64060 

816-903-1300 

Ms. Stacey Schockley 


1131 N. Kings 

Cape Girardeau, MO 63701 

573-332-1733 

Mr. Colin Reilly 


585 E. Elm St. 

Republic, MO 65738 

417-732-5999 

Mr. Monte Pearce 


913 W. Foxwood Drive 

Raymore, MO 64083 

816-331-5040 

Mr. David Hawkins 

GOLD’S GYM 

635 Gravois Road 

Fenton, MO 63026 

866-964-6537 

GOLD’S GYM 

2691 Highway K 

O’Fallon, MO 63366 

636-379-4653 

GOLD’S GYM 


St. Peters, MO 63304 

866-502-4653 

SNAP FITNESS 

5900 N.W. 63rd Terrace 

Kansas City, MO 64151 

SNAP FITNESS 

8015 State Line Road 

Kansas City, MO 64101 

Montana 

SNAP FITNESS 

85 W. Kagy 

Bozeman, MT 59715 

Mr. Kyle Eckmann 

Nebraska 


409 East Douglas 

O’Neil, NE 68763 

402-336-2285 

Mr. Roger Aaron 


712 E. Grant St. 

West Point, NE 68788 

402-372-6984 


1910 S. 112th St. 

Omaha, NE 68144 

402-981-3855 


11336 S. 96th St. 

Papillion, NE 68046 

402-504-9555 

Mr. Don Williams 


104 N. Main St. 

West Point, NE 68788 

402-372-9910 

Mr. Stu Kolosick 

SNAP FITNESS 

13220 Callum Drive 

Waverly, NE 68462 

Mr. Ryan Theil 

SNAP FITNESS 

830 Cambrian Court 


Mr.Ryan Theil 

SNAP FITNESS 

27th & Superior 


New Hampshire 

THE WORKOUT CLUB & 

WELLNESS CENTER 

1271 Hooksett Road 

Hooksett, NH 03106 

603-623-1111 

Mr. Ron Tringale 

New Jersey 

SNAP FITNESS 

514 SR 515 

Vernon, NJ 07462 


SNAP FITNESS 

5677 Berkshire Valley Road 

Jefferson, NJ 07438 

New Mexico 


9550 Sage Road S.W. 

Ste. A105 

Albuquerque, NM 87121 

505-821-9850 

Mr. Gabor Steven Kerekes 

SNAP FITNESS 

1763 B University Ave. 

Las Cruces, NM 88001 

New York 

FINEST FITNESS 

HEALTH & SPORTS CLUB 

308 E. Main St. 

Patchogue, NY 11772 

631-730-8820 

Mr. Steven Curran 

GOLD’S GYM 

90 John St. 


212-227-0005 

Mr. Dave Rubin 

SNAP FITNESS 

1560 State Route 332 

Farmington, NY 14425 

SNAP FITNESS 

587 E. Main St. 

Bay Shore, NY 11706 

North Carolina 

SNAP FITNESS 

1718 Beaufort Square 

Beaufort, NC 28516 

SNAP FITNESS 

120 Lowes Drive 

Pittsboro, NC 27312 

Ohio 


4848 Foote Road 

Medina, OH 44256 

330-721-6833 


720 N. Main St. 

Springboro, OH 45066 

937-748-9977 

Mr. Eric Bailey 


151 Tuttle Road 

Springfield, OH 45504 

937-717-6907 

Mr. Jerry Clum 

SNAP FITNESS 

10576 Loveland Madeira Road 

Loveland, OH 45140 

SNAP FITNESS 

767 S. Broadway Ave. 

Geneva, OH 44041 

Oregon 

SNAP FITNESS 

152 Lancaster Drive S.E. 

Salem, OR 97317 

Pennsylvania 

SNAP FITNESS 

6041 Route 30 W. 

Greensburg, PA 15601 

South Carolina 


2806 Devine St. 

Columbia, SC 29206 

803-546-8578 

Mr. Dennis Rabon 

Texas 

ACCELERATION 

TRAINING CONCEPTS 

902 San Marino 

Sugar Land, TX 77478 

713-208-2499 

Mr. Tony Talamini 


9091 Fair Oaks Pkwy. 

Boerne, TX 78015 

210-521-2348 

Mr. Adam Bielecki >


< NEW MEMBERS 


205 Lago Vista St. 

Kemah, TX 77565 

281-648-3100 

Mr. Matt Soileau 


23010 Highland Knolls #G 

Katy, TX 77450 

832-588-6464 

Ms. Kim Pendergraft 


8790 FM-1960 Road W. 

Humble, TX 77338 

Mr. Shahin Jamea 


8790 FM 1960 Road W. 




23010 Highland Knolls #G 

Katy, TX 77450 

832-588-6464 

Ms. Kim Pendergraft 


800 Silken Crossing 

Ste. 100 

Midlothian, TX 76065 

972-775-8447 

Mr. Steve Emerson 


9023 Huebner Road 

Ste. 100-102 

San Antonio, TX 78240 

210-561-2300 

Mr. Wade Inman 


611 N. Bishop Ave. 

Ste. 100 


214-948-6161 

Ms. Jacqui Bliss 


8650 N. Sam Houston Pkwy. E. 


281-312-4444 


GOLD’S GYM 

1655 FM 802 

Stes. 201 & 202 

Brownsville, TX 78526 

Mr. Noe Lozano 

GOLD’S GYM 

4817 W. Park Blvd. 

Plano, TX 75093 

Mr. Clint Rayner 

GOLD’S GYM 

8335 Westchester Drive 

Ste. 40 


214-265-0053 

GOLD’S GYM 

6623 South Staples 

Corpus Christi, TX 78413 

Mr. Doc Jarrett 


4220 Midway Road 

Carrollton, TX 75007 

214-483-1834 

SNAP FITNESS 

301 Trophy Lake Drive 

Trophy Club, TX 76262 

SNAP FITNESS 

2510 Mills Branch Drive 

Kingwood, TX 77345 

Shari & Daniel Ruelas 

SNAP FITNESS 

108 S. McKinney 

Ennis, TX 75119 

Steve & Andrea Bakley 

SNAP FITNESS 

1380 Bluff Springs Road 

Ferris, TX 75125 

Steve & Andrea Bakley 

Utah 


1100 Canyon View Drive 

Santa Clara, UT 84765 

435-229-4427 

Mr. Steven Hecksel 



325 E. State Hwy. 73 

Saratoga Springs, UT 84045 

719-310-8189 

Ms. Jamie Dodge 


675 E. 400 S. 

Springville, UT 84663 

801-491-9977 

Mr. Matthew Jorgensen 


4097 S. 3475 W. 

West Haven, UT 84401 

801-589-6549 

Mr. Vinnie Phaysounlaphong 


555 S. 200 W. 

Bountiful, UT 84010 

801-392-2348 

Ms. Melissa Englebrecht 

FITNESS ZONE 

1335 N. Highway 89 

Farmington, UT 84025 

801-447-8300 

Ms. Khelly Agee 

SNAP FITNESS 

781 E. Gordon St. 

Layton, UT 84041 

Virginia 


19 First St. 

Ste. 201 

Berryville, VA 22611 

540-955-5555 


1258 Still Meadow Ave. 

Charlottesville, VA 22901 

434-465-0190 

Ms Melody Swartz 


19 1st St. 

Ste. 201 

Berryville, VA 22611 

540-955-5555 

Ms. Denice Levi 

GOLD’S GYM 

1926 High Crest Court 

Roanoke, VA 24012 

540-527-4653 

Mr. Dwight Ward 

GOLD’S GYM 

5620-A Ox Road 

Fairfax, VA 22030 

SNAP FITNESS 

3107 Blvd. 

Colonial Heights, VA 23834 

SNAP FITNESS 

3008 Stony Point Road 

Richmond, VA 23235 

Washington 


23327 E. Appleway Ave. 

Ste. 102 

Liberty Lake, WA 99019 

509-891-6800 

Mr. Dan Briggs 


112 Del Guzzi Drive 

Ste. 5 

Port Angeles, WA 98362 

360-457-3200 

Mr. Jay Bryan MS 


101 E. Hastings Road 

Spokane, WA 99218 

509-466-1348 

Mr. David Facer 

West Virginia 


2107 Pike St. 

Parkersburg, WV 26101 

304-865-2348 

Ms. Mischa Johnson 

Wisconsin 


3130 Village Square Drive 

Delafield, WI 53029 

262-369-9300 

Mr. Michael Bell >




< NEW MEMBERS 


2200 W. Court St. 

Ste. 150 

Janesville, WI 53546 

608-756-0007 

Mr. Jeffrey A. Brewer 


1275 N. Shawano St. 

New London, WI 54961 

920-982-9922 

Mr. James Moyer 


6519 W. Greenfield Ave. 

West Allis, WI 53214 

414-259-9999 

Ms. Tiffinay Means 


2205 N. Calhoun Road 

Brookfield, WI 53005 

262-993-9111 

Mr. Randy Felber 


329 Water St. 

Eau Claire, WI 54701 

715-831-6400 

Mr. Mark Anderson 


401 Pinnacle Way 

Ste. 116 

Eau Claire, WI 54701 

7158316200 

Mr. Mark Anderson 


1018 Superior St. 

Tomah, WI 54660 

608-372-7000 

Mr. Ron Puppe 

SNAP FITNESS 

10009 Northwestern Ave. 

Franksville, WI 53126 

SNAP FITNESS 

10351 Washington Ave. 

Sturtevant, WI 53177 

SNAP FITNESS 

815 W. Fulton St. 

Waupaca, WI 54981 

SNAP FITNESS 

N69 W25055 Indian Grass Lane 

Sussex, WI 53089 

SNAP FITNESS 

365 E. Linnerud Drive 

Sun Prairie, WI 53590 

SNAP FITNESS 

12888 W. Bluemound Road 

Elm Grove, WI 53122 

SNAP FITNESS 

5060 W. Rawson Ave. 

Franklin, WI 53132 

Australia 

MELBOURNE CITY BATHS 

420 Swanston St. 

Melbourne, Victoria 3000 

Australia 

(61) 3-9668-4331 

Mr. Mark Jones 

RMIT UNIVERSITY 

80 Victoria St. 

Building 51, Level 8 

Carlton, Victoria 3001 

Australia 

(61) 3-9925-4757 

Mr. Jason Patten 

BALANCE HEALTH CLUB 

Cnr. Industrial Drive & 

William St. 

Mayfield, New South Wales 2304 

Australia 

(61) 249-036-21 

Ms. Emma Tupou 

FERNWOOD MITCHAM 

602 Whitehorse Road 

P.O. Box 213 

Mitcham, Victoria 3132 

Australia 

(61) 9-874-2244 

Ms. Michelle Caitlin 

KING GEORGE V RECREATION 

CENTRE 

3B Cumberland St. 

The Rocks 

Sydney, New South Wales 2000 

Australia 

(61) 924-436-11 

Mr. Nathan Effeney 

M1 MOUNTIES 

Locked Bag 1 

Wetherill Park, New South Wales 

2164 

Australia 

(61) 2-9610-0300 

Ms. Karen Shipley 

MACQUARIE UNIVERSITY 

SPORT & AQUATIC CENTRE 

P.O. Box 9 

Locked Bag 3500 

North Ryde, New South Wales 

1670 

Australia 

(61) 2-9850-9483 

Mr. James Borbone 


Save the date | 2008 IHRSA Events 

MARCH 5-8 

IHRSA 2008 - 27th Annual International 

Convention & Trade Show 

San Diego, California 

www.ihrsa.org/meetings 

MAY 21-22 

6th Annual IHRSA Legislative Summit 

Washington, DC 

www.ihrsa.org/summit 

JUNE 2-6 

3rd Annual IHRSA University 

IESE Business School 

Barcelona, Spain 

www.ihrsa.org/university 

2008 Industry Events 

MARCH 24-27 

ACSM’s 12th Health & 

Fitness Summit & 

Exposition 

Long Beach, California 

www.acsm.org/summit 

MARCH 29-30 

2008 Asian Fitness 

Education Expo (AFEEX) 

Hong Kong, Hong Kong 

www.afeex.org 

APRIL 3-6, 2008 

IDEA Fitness Fusion 

Conference 

Rosemont, Illinois 

www.ideafit.com/fusion 

APRIL 10-13 

FIBO 2008 

Essen, Germany 

www.fibo.de 

APRIL 17-19 

Club Industry East 

New York, New York 

www.clubindustryshow.com 

APRIL 18-20 

Australian Fitness Expo 

Sydney, Australia 

www.fitnessexpo.com/au 

APRIL 22-27 

Feria Fitness 2008 

Madrid, Spain 

www.ifema.es 

APRIL 24-25 

4th Conference Mercado 

Fitness ’08 

Buenos Aires, Argentina 

APRIL 25-27 

2008 Asian Fitness 

Education Expo (AFEEX) 

Beijing, China 

www.afeex.org 

MAY 2-4 

15th Annual EFAA Fitness, 

Aerobics & Management 

Convention 

Arnhem, The Netherlands 

www.efaa.nl 

MAY 15-18 

Rimini Wellness 

Rimini, Italy 

www.riminiwellness.com 

MAY 21-22 

SIBEC UK 

Wishaw, North 

Warwickshire, England 

www.sibec.co.uk 

AUGUST 11-15 

20th Annual IHRSA Institute for Professional 

Club Management 

Babson Executive Conference Center 

Wellesley, Massachusetts 

www.ihrsa.org/institute 

SEPTEMBER 8-11 

4th Annual IHRSA Club Business 

Entrepreneur Conference 

Las Vegas, Nevada 


SEPTEMBER 9-11 

27th Annual IHRSA/Wally Boyko Productions’ 

National Fitness Trade Show 



MAY 28-31 

American College of 

Sports Medicine (ACSM) 

55th Annual Meeting 

Indianapolis, Indiana 

www.acsm.org 

MAY 29-31 

International Conference 

on Sports 

Athens, Greece 

www.atiner.gr/docs/ 

sports.htm 

MAY 29-JUNE 1 

The 22nd China Sportshow 


www.sportshow.com.cn/ 

English/default.asp 

JUNE 9-11 

SGMA Spring Market 


www.sgmamarkets.com 

JUNE 18-20 

Health & Fitness Japan 

Tokyo, Japan 

JUNE 21-23 

Fitness China 2008 


www.fitnesschina.com/en/ 

index.php 

| IHRSA Report | Calendar 

OCTOBER 23-26 

8th Annual IHRSA European Congress 

Libson, Portugal 

www.ihrsa.org/congress 

NOVEMBER 6-9 

7th Annual IHRSA Asia-Pacific Forum 

Shanghai, China 


.org 

To obtain complete details about, or to register for, 

all IHRSA events, log on to www.ihrsa.org/meetings. 

JULY 8-12 

IDEA World Fitness 

Convention 


http://w2.ideafit.com/ 

events 

JULY 21 - 23 

Gold’s Gym Convention 


www.goldsgym.com 

Out of Shape by Stan Tran 

AUGUST 1 - 2 

Expo Wellness Argentina 

Buenos Aires, Argentina 

www.expofitness.com.ar 

AUGUST 8 - 24 

Beijing 2008 

Olympic Games 


http://en.beijing2008.cn —| 



Products for Sale 

• Sell 

• Buy 

• Recondition 

• Broker 

• Lease 

• Trade In 

Like–New Fitness Equipment 

at Wholesale Prices 

800-922-3488 

www.firstfitnessequipment.com 

Employment 

DRIVE Sales? MANAGE Operations & Facilities? SUPPORT 

Programming? OPERATE Financial Budgets? You are the 

General Manager we want! 

Sport & Health, DC’s premiere provider of over 20 multipurpose 

health clubs, is in search of business & sales minded General 

Managers! Ideal managers will have 5-10 yrs of direct industry 

experience, an entrepreneur attitude and a passion for success. 

We offer an aggressive compensation & bonus plan, full 

medical/dental plan, 401(k) plan, an upbeat & enriching 

work environment and long term growth opportunities! 

Send resume and salary requirements to jobs@sportandhealth.com 

or fax to (703) 893-8487. 

Visit us at www.sportandhealth.com 

JLR 

ASSOCIATES 

Executive Search, Recruitment 

and Placement – Helping 

You Find the Right People 

Call Jeff Randall at 

781-251-0094 

jr@jlrassoc.com 

Or Dennie Noecker at 

609-430-8455 

dennie@jlrassoc.com 

WE HAVE IMMEDIATE 

OPENINGS! 

www.jlrassoc.com 

EXERCISE YOUR POTENTIAL. 

Continue your career path in the 

fitness industry with our team of 

highly motivated & well compensated 

industry professionals at one of our 

20 state-of-the-art athletic clubs & 

spas located in CO, FL, GA, HI, MA, 

MD, MN, MO, TX & NY. 

Employee Benefit 

Highlights Include: 

:: Life & Disability Coverage 

:: 401K & Contribution Match 

:: Medical, Dental & Vision Insurance 

:: Training, Development & Advancement 

Visit us at www.wellbridge.com 

or send your resume to 

resumes@wellbridge.com. 

| Marketplace | 

JOIN OUR TEAM 

OF PROFESSIONALS! 

Opportunities Available 

Throughout the Southeast 

AMERICAN CLUB 

SYSTEMS, INC. 

NOW HIRING 

General Managers 

Sales Managers 

Personal Training 

Directors 

Personal Trainers 

(Positions available in Coed 

& Women’s Only Clubs) 

$75K to $100K 

earnings potential! 

If you are Career-Oriented, 

Self-Motivated, Energetic 

and interested in 

developing the skills 

and knowledge to succeed 

in an exciting industry 

Fax resume to 

(706) 322-4123 

or e-mail resume to 

recruiting@ 

americanclubsystems.com 

ATTN: Jack Letz 

Phone: 800-640-5161 



Lifestyle Family Fitness is one of the fastest-growing premier 

fitness clubs in the industry. Investing in our employees, creating 

a culture of teamwork, and building lasting relationships with our 

members is what gives Lifestyle Family Fitness the competitive 

edge to achieve great things! 

The Company is in an aggressive growth state with locations in 

Florida, Indiana, Ohio and North Carolina. Our target markets 

include the Southeast, Mid-West, and Mid-Atlantic. 

Give your career more strength and join the Lifestyle Family 

Fitness team! 

Lifestyle Family Fitness has immediate career opportunities for 

qualified candidates in the following areas: 

SALES 

• Regional Sales Managers 

• District and Area Sales Manager 

• Club Sales Managers 

OPERATIONS 

• Regional Operations Managers 

• District and Area Operations Manager 

• Club Operations Managers 

TRAINERS / INSTRUCTORS 

• District and Area Personal Training Managers 

• Personal Trainers 

• Group Fitness Instructors 

Experience the benefits of working with some of the most 

talented people in the fitness industry. Exercise your ability to 

have a fulfilling career with Lifestyle Family Fitness today! 

Lifestyle Family Fitness offers a Competitive Salary, Bonus, & 

Commission Programs; Robust Benefits Package; State-of-the-Art 

Fitness Facilities, Certification Reimbursement & Continuing Education, 

An Energetic, Enthusiastic, Team Oriented Work Environment. 

APPLY NOW at www.lff.com. EOE 

visit www.ihrsa.org 

Looking for a Job in the 

Fitness Industry? 

ActiveCareers is the Answer! 


ActiveCareers.com connects job seekers with exciting and rewarding opportunities at fitness 

clubs and companies located around the world. It’s free—and easy—to post and edit your 

resume and cover letters and to apply instantly for jobs. You can even set up automatic 

searches to receive e-mail notification of new, relevant job openings in your area! Other 

free resources include: compensation data, sample job descriptions, articles on key 

employment issues, fitness industry HR news and much more. Log on today—and be 

sure to check out our Featured Employers—they’re hiring, right now! 

www.ActiveCareers.com



SALES 

REPRESENTATIVES 

Matrix Fitness Systems, one 

of the fastest growing companies 

in the commercial fitness industry, 

is looking for experienced 

Sales Representatives in the 

following territories: 

-Northeast (MA, CT or RI) 

-Virginia 

-Texas 

-San Francisco / Northern CA 

-Orange County / Southern CA 

Qualifications include: 

• Bachelor’s degree preferred 

• Industry experience 

• Proven producer 

• Computer savvy 

• Excellent organizational 

and communication skills 

• Extensive travel required 

• Health & fitness enthusiast 

Excellent benefits program 

and competitive pay offered. 

Please submit apply online on our 

website:www.matrixfitness.com 

Matrix Fitness Systems 

1620 Landmark Drive 

Cottage Grove, WI 53527 

hr@jhtna.com 

WANTED 

We are looking for existing 

fitness center locations! 

Minimum Requirements: 

• 20,000 sq. ft. facility 

• Adequate Parking Minimum 

10 year lease with 5 year option 

• We are looking to expand in 

all counties of Massachusetts, 

• New Hampshire and 

Rhode Island 

Please contact: 

William Silvestri 

1-603-893-4324 ext.11 

fax: 1-603-893-8216 

Bill@SilvestriCorp.com 

Hockessin Athletic Club 

State of the art 110,000 sq ft fitness 

facility, Hockessin Athletic Club 

opened its doors on June 10, 2007. 

With the commitment to New 

Castle County, Delaware and 

neighboring communities, HAC 

provides its members with an 

environment that is welcoming, 

friendly, comfortable, fun, and 

attractive. HAC is dedicated to the 

personal and professional growth 

of all of its associates and provides 

a one of a kind work environment. 

The Hockessin Athletic Club, 

(www.hachealthclub.com) is 

seeking a Controller to oversee 

the daily financial operations of 

3 companies, coordinate Financial 

Planning and Budgeting. Analyze 

monthly operating results against 

budget, cash flow management, 

and interface with vendors, and 

Financial Statement preparation. 

Ensure compliance with local, 

state and federal requirements. 

This position requires 7+ yrs 

accounting experience, with 

3+ yrs of management experience, 

and 3+ yrs experience of Quick- 

Books required. QuickBooks 

certification preferred. Industry 

experience a plus but not required. 

Exceptional opportunity. 

Salary range: 

60,000 – 75,000 + Benefits 

E-mail resume to 

Jobs@hachealthclub.com. 

Business Opportunities 

GoodLife Fitness, Canada’s 

largest chain of fitness clubs 

is looking to acquire one club 

in the United States. Ideally 

this club would be located in 

a good ski location or a 

sunny, warm location easily 

accessible from Toronto. If you 

have a club that meets these 

requirements contact David 

Patchell-Evans by emailing 

patch@goodlifefitness.com 

and referring to this publication. 


Consulting 

 

 

 

 

 

 

 

 

NF 

A 

NATIONAL FITNESS BUSINESS ALLIANCE 

total support for the independent club owner 

1-800-726-3506 

Visit us at www.totalclubsupport.com 

Missed an Issue? 

Did you know you can access the 

full text of CBI articles from as 

early as 2001 on IHRSA’s web site? 

You can also download entire past 

issues, and purchase reprints! 

To learn more, visit 

www.ihrsa.org/cbi. 

If you’ve heard 

Every excuse 

in the book 

We have a new marketing 

campaign that overcomes the 

excuses prospects have for 

not exercising and gets them to 

enthusiastically join your club! 

humorous & eye catching 

adapts to any type of advertising 

superb branding tool 

appeals to all demographics 

Works for referrals & 

former members 

888•349•4594 

www.clubads.com/everyexcuse 

Looking for an exciting 

and rewarding job 

in the fitness industry? 

Find it today at 

ActiveCareers.com!

| Ad Index | 

Page Advertiser 

118 » A-1 Textiles 

www.a1athletictowels.com | 800-351-1819 

48 » ABC Financial Services, Inc. 

www.abcfinancial.com | 800-622-6290 

132 » ABC Wipes by Spa Partners 

www.spapartners.com | 800-243-6772 

148 » Abcoaster LLC 

www.abcoaster.com | 866-219-5335 

166 » Abcore Fitness, Inc. 

www.abcoreinc.com | 800-748-8525 

114 » Active XL, LLC 

www.activexl.com | 866-952-2848 

104 » Aerobics and Fitness Association of America 

www.afaa.com | 800-225-2322 

118 » Aeson Flooring Systems 

www.aesonflooring.com | 800-523-0960 

182 » Affiliated Acceptance Corporation 

www.affiliated.org | 800-233-8483 

109 » Airex ® distributed by SPRI Products, Inc. 

www.spriproducts.com | 800-222-7774 

209 » Air Structures American Technologies, Inc. 

www.asati.com | 800-AIR-BLDG 

185 » American College of Sports Medicine 

www.acsm.org | 800-486-5643 

192 » American Fitness Professionals & Associates 

www.afpafitness.com | 609-978-7583 

162 » Anytime Fitness, Inc. 

www.anytimefitness.com | 800-704-5004 

146 » Aon 

www.aon.com | 866-229-3343 

2, 3 & 101 » ASF International 

www.asfinternational.com | 800-227-3859 

144 » Aspen Information Systems 

www.aspensoftware.com | 800-414-0343 

200 » Athletix Products by Contec, Inc. 

www.athletixproducts.com | 864-503-8333 

Insert » Balanced Body Pilates 

www.pilates.com | 800-745-2837 

186 » Ball Dynamics International 

www.fitball.com | 800-752-2255 

201 » Body Rev 

www.bodyrev.com | 877-974-7733 

171 » Body-Solid Inc. 

www.bodysolid.com | 800-833-9300 

113, 115, 117» BOSU by Fitness Quest 

www.bosu.com | 800-497-8281 

155, 157 » Brudden Equipamentos Ltda. 

www.movement.com.br | 55-14-3405-5000 

187 » Can-Fit-Pro 

www.canfitpro.com | 800-667-5622 

35 » Celsius Inc. 

www.celsius.com | 866-423-5748 

9 » CheckFree Corporation 

www.checkfreeclubmanager.com | 800-242-9522 

205 » City Blends, Ltd. 

www.cityblends.com | 877-525-3637 

212 » Club Industry 

www.clubindustry.com | 610-238-9306 

88 » Concept2 

www.concept2.com | 800-245-5676 



165 » Conexion LLC 

www.conexionllc.com | 866-440-9007 

194 » Creative Agency 

www.creativeagency.com | 800-888-8381 

103 » Crunch Fitness 

www.crunch.com | 212-993-0300 

4 & 5 » CSI Software 

www.csisoftwareusa.com | 800-247-3431 

Inside Front » CYBEX International, Inc. 

Cover & 1 www.cybexinternational.com | 508-533-4300 

108 » CycleOps by Saris 

www.saris.com | 800-783-7257 

125 » Dr. Smoothie 

www.drsmoothie.com | 888-466-9941 

112 » EVERLAST made by ECORE International 

(formerly Dodge-Regupol) 

www.ecoreintl.com | 866-883-7780 

83 » eFit Financial 

www.efitfinancial.com | 877-772-3348 

195 » ELATIONS 

www.elations.com | 513-321-4072 

116 » Electronic Billing & Collecting Services 

www.achbilling.com | 800-766-1918 

144 » Electro-Steam Generator Corp. 

www.electrosteam.com | 866-617-0764 

184 » EO Products 

www.eoproducts.com | 800-570-3775 

72 » Expresso Fitness Corporation 

www.expresso.com | 888-528-8589 

147 » Fabiano Designs 

www.fabianodesigns.com | 973-746-5100 

217 » Fit Express/First Degree Fitness 

www.fitexpress.com/ 

www.firstdegreefitness.com | 888-544-1324 

197 » FitLinxx, Inc. 

www.fitlinxx.com | 866-316-5151 

100 » Fitness Anywhere, Inc. 

www.fitnessanywhere.com | 415-655-4740 

116 » Fitness Equipment Source Inc. 

www.fitnessequipmentsource.com | 800-748-5125 

160 » Fitness Flooring 

www.fitnessfloors.com | 800-428-5306 

110 » FITNESS LAW - THOMAS J. KLC 

www.fitness-law.com | 801-277-3033 

145 » FreeMotion Fitness 

www.freemotionfitness.com | 877-363-8449/ 

int'l (+1)719-533-2900 

151 » GANTNER Electronic GmbH 

www.gantner.com | +43 (0)5556 73784-0 

197 » Gerstung 

www.gerstung.com | 800-922-3575 

76 & 77 » Global Fitness, Inc. 

www.globalfitness.com | 888-991-9991 

18 » Go Figure 

www.igofigure.com | 866-532-9588 

164 » GP Industries 

www.gpindinc.com | 800-814-4943 

50 & 51 » Gravity System by efi Sports Medicine 

www.efisportsmedicine.com | 800-541-4900 

129 » Gym Wipes-2XL Corporation 

www.gymwipes.com | 888-977-3726



16 & 17 » Hampton Fitness 

www.hamptonfit.com | 877-339-9733 

Insert » HealthCare International Inc. 

www.hcifitness.com | 206-285-5219 

141 » HealthClubCampaigns.com 

www.HealthClubCampaigns.com | 847-658-5090 

120 » HenryWorks 

www.henryworks.com | 915-592-9100 

183 » HEX Tanning 

www.hextanning.com | 800-556-3201 

26 » HOIST Fitness Systems 

www.hoistfitness.com | 800-548-5438 

149, 222 » Hollman, Inc. 

www.hollman.com | 800-433-3630 

152 » HydroTher Commercial Spa & Wellness Equipment 

www.Hydrother.com | 800-891-5811 

207 » HyperStrike, Inc. 

www.HyperStrike.com | 408-746-9122 

186 » Ideal Products 

www.idealockers.com | 800-88-IDEAL 

13 » Iron Grip Barbell Company 

www.irongrip.com | 800-664-4766 

25 » Ivanko Barbell Company 

www.ivankobarbell.com | 310-514-1155 

215 » Jacob's Ladder, LLC 

www.jacobsladderexercise.com | 866-697-4100 

175 » K & K Insurance 

www.kandkinsurance.com | 800-637-4757 

202 » Landice Treadmills, Inc. 

www.landice.com | 800-526-3423 

208 » LeMond Fitness Inc. 

www.lemondfitness.com | 425-482-6773 ext 101 

107 » Les Mills International Ltd. 

www.lesmillsusa.com | 888-669-8876 

Back Cover » Life Fitness 

www.lifefitness.com | 800-634-8637 

56 & 57 » Main Street Bank 

www.msbanktx.com | 866-722-8500 ext. 1053 

11 » Matrix Fitness Systems, Corp. 

www.matrixfitness.com | 866-693-4863 

221 » Medical Sport SSD a RL 

www.slowfit.com | (39)861-789239 

47 » MembersFirst, Inc. 

www.memfirst.com | 866-636-3477 

223 » Mercado Fitness 

www.mercadofitness.com | (54) 11-4865-789 

188 » Millennium by Harms Software Inc. 

www.millenniumhealthfitness.com | 888-813-2141 

110 » MINDBODY Online 

www.mindbodysoftware.com | 877-755-4279 

153 » Mondo USA 

www.mondousa.com | 800-441-6645 

15 » MotionSoft, Inc (KI Software) 

www.kisoftware.com | 800-829-4321 

133 » MOTUS USA 

www.motususa.com | 866-668-8766 

124 » Musculart Inc. 

www.musculart.com | 253-486-5750 

150 » MYE Entertainment LLC 

www.myeclubtv.com | 800-779-6759 



102 » National Exercise Trainers Association 

www.netafit.org | 800-237-6242 

99 » National Federation of Professional Trainers 

www.nfpt.com | 800-729-6378 

29 » Nautilus, Inc. 

www.Nautilus.com | 800-NAUTILUS 

119 » NSCA Certification Commission 

www.nsca-cc.org | 888-746-2378 

38 » Octane Fitness 

www.octanefitness.com | 763-757-2662 

193 » OPTP 

www.optp.com | 800-367-7393 

123 » Paramount Acceptance 

www.paramountacceptance.com | 800-316-4444 

37 » Paramount Fitness Corporation 

www.paramountfitness.com | 800-721-2121 

98 » Parisi Speed School 

www.parisischool.com | 888-GET-FAST 

Inside Back » Peak Pilates 

Cover www.peakpilates.com | 800-925-3674 

Insert » Peak Performance 

www.healthclubpros.com | 800-574-4400 

219 » Performance Food Centers 

www.juicebarguys.com | 888-732-9151 

55 » Perform Better 

www.performbetter.com | 800-556-7464 

142 » Polar Electro Inc. 

www.polarusa.com | 800-290-6330 

Insert » Powerful Promotions, Inc. 

www.powerfulpromotions.com | 877-822-5577 

196 » Power Plate North America 

www.powerplateusa.com | 877-877-5283 

180 » Power Systems 

www.power-systems.com | 800-321-6975 

20 » Precor Commercial Division 

www.precor.com | 800-786-8404 

138 » Professional Fitness Institute 

www.pf-institute.com | 702- 434-8940 

160 » Ready Care Industries 

www.readycare.com | 800-477-4283 

127 » Real Ryder 

www.realryder.com | 800-976-6280 

126 » Salsbury Industries 

www.lockers.com | 800-562-5377 

189 » SANTEPLUS, Inc. 

www.flexcushion.com | 81-3-5443-6585 

135, 137, 139 » SCIFIT 

www.scifit.com | 800-278-3933 

102 » Shape.Net Software 

www.getshape.net | 800-381-2082 

210 » Sibec 

www.mccleanevents.com | 954-942-8143 

168 » Sigma Sport USA 

www.sigmasport.us | 888-744-6277 

131 » Soft Play & Little Tikes Playground by PlayPower 

www.softplay.com | 888-752-9582 

198 » SPEEDFIT 

www.speedfit.com | 866 5+SPEED+1 

122 » Sports & Fitness Insurance Corporation 

www.sportsfitness.com | 888-276-8392



41 » SportsArt Fitness 

www.sportsartfitness.com | 800-709-1400 

176 » Sport Court International 

www.sportcourt.net | 800-421-8112 

134 » Sportsmith 

www.sportsmith.net | 800-713-2880 

143 » SPRI Products, Inc. 

www.spriproducts.com | 800-222-7774 

7 » Star Trac 

www.startrac.com | 800-228-6635 

33, Insert » STOTT Pilates 

www.stottpilates.com | 800-910-0001 

140 » Strive Enterprises, Inc. 

www.strivefit.com | 800-368-6448 

154 » Sun Ergoline, A Division of JK Products & Services, Inc. 

www.sunergoline.com | 888-771-0996, Direct: 870-935-1130 

42 » Sunlight Saunas 

www.sunlightsaunas.com | 877-292-0020 x124 

172 » Supplement RX Fitness 

www.supplementrx.com | 801-352-0178 

164 » Supreme Audio, Inc. 

www.supremeaudio.com | 800-445-7398 

Insert » Susan K. Bailey Advertising 

www.clubads.com | 888-349-4594 

French » TECHNOGYM 

Cover www.technogymusa.com | 303-875-0306 



30 » Troy Barbell 

www.troybarbell.com | 800-872-7767 

23 » True Fitness Technology, Inc. 

www.truefitness.com | 877-712-7209 

191 » Umax Strength 

www.umaxstrength.com | 888-851-8989 

96 » United Leasing, Inc. 

www.unitedevv.com | 800-742-3928 

190 » United States Professional Tennis Association 

www.uspta.com | 800-877-8248 

121 » VersaClimber 

www.versaclimber.com | 800-237-2271 

111 » Volo Innovations 

www.voloinnovations.com | 866-303-1038 

14 » WaterRower, Inc. 

www.waterrower.com | 800-852-2210 

130 » Wellworks 

www.wellworks.com | 888-515-3099 

158 » WipesPlus by Progressive 

www.disinfectwipe.com | 866-99WIPES 

54 » Workout 180/Everywhere, LLC 

www.workout180.com | 704-369-7345 

44 » Worldwide Sport Nutritional Supplements, Inc. 

www.sportnutrition.com | 800-854-5019

Tracy Powell 

| Last Rep | 

Clubs Fill Exercise 

Prescriptions 

“Physical inactivity is a fast-growing public health problem in this 

country and contributes to a variety of chronic diseases and health 

conditions.” So reads a release announcing a new initiative, 

“Exercise is Medicine,” from the American Medical Association (AMA). 

T 

hose of us in the health and fitness club industry 

have long accepted, as a given, that exercise provides 

wonderful health benefits. Now, nearly every day, 

research confirms the soundness of our conviction. 

The medical community is proving that the services 

we’ve been offering for years are a powerful, costefficient 

tool in both disease prevention and treatment. 

Recently, the obesity pandemic 

has focused attention on 

one of the health ramifications 

of inactivity, but, as the AMA 

notes, it also contributes to a 

wide range of other chronic 

diseases and medical complications, 

including cancer, 

diabetes, high blood pressure, 

coronary artery disease, anxiety 

and depression, arthritis 

and osteoporosis. 

As the health implications 

have become clear, the resulting 

economic problems have 

become obvious. Lifestylerelated 

conditions have the 

potential to destroy healthcare systems, wreak 

havoc with economies, and even, potentially, 

bankrupt governments. 

Corporations, insurers, healthcare providers, 

public officials—all have been forced to admit that 

regular exercise, especially when conducted in the 

safe and supportive environment that clubs provide, 

is a critical part of the solution. 

For years, industry leaders—Lloyd Gainsboro, of 

the Dedham Health and Fitness Complex, and Phil 

Wendel, of the ACAC Fitness and Wellness 

Center, prominent among them—have pushed for 

“exercise prescriptions,” i.e., a recommendation, by 

doctors, that their patients become more active. 

Their idea was formally endorsed last fall when the 

AMA and American College of Sports Medicine 

(ACSM) launched “Exercise is Medicine.” 

Joe Moore 

IHRSA President & CEO 


IHRSA is proud to be an official supporter of 

this program. 

“If we had a pill that contained all of the 

benefits of exercise, it would be the most widely 

prescribed drug in the world,” observes Ronald M. 

Davis, M.D., the president of the AMA and a keynote 

speaker, this month, at IHRSA’s 27th Annual 

International Convention and Trade Show in San 

Diego. Davis will discuss “Improving the Health of 

the Nation Through Policy, Lifestyle, and Treatment,” 

at 11 a.m. on March 7, in conjunction with the Art 

and Science of Health Promotion Conference. 

The AMA and ACSM have set a number of 

important goals for “Exercise is Medicine.” They’re 

hopeful that the program will: 

1. Create a broad awareness that exercise is, in fact, 

a form of medicine. 

2. Make “level of physical activity” a standard vitalsign 

question raised during every patient visit. 

3. Help physicians and other healthcare providers 

become consistent and effective in counseling 

and referring patients with respect to their 

exercise needs. 

4. Promote policy changes, in both the private 

and public sectors, to support physical-activity 

counseling and referrals in clinical settings. 

5. Produce an expectation, among patients and the 

public at large, that healthcare providers should and 

will ask about, and prescribe, exercise. 

6. Encourage physicians and other healthcare 

providers to be physically active themselves. 

The medical community has acknowledged the 

problem and identified a remedy. Now, we must 

reach out to healthcare providers, providing them 

with the information they need to assure them that, 

when they’re in our clubs, their patients are in 

excellent hands. —| 

– Joe Moore, jmoore@ihrsa.org 

.org 

For full details about the AMA/ACSM program, log on to 

www.exerciseismedicine.org. 

One Hundred Twenty Million 

Members by 2010

Augie In Action! Augie In Action! - Ihrsa

Create successful ePaper yourself

Delete template?

Save as template?