2010-07 - Korea IT Times
2010-07 - Korea IT Times
2010-07 - Korea IT Times
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July / August <strong>2010</strong> | Vol. 73 / 74<br />
Cover Story<br />
Convergence of <strong>IT</strong>,<br />
Tourism and Culture<br />
A Sneak Preview of IMID <strong>2010</strong><br />
Let’s Make <strong>Korea</strong><br />
an Undisputed <strong>IT</strong> Powerhouse!<br />
The Mecca of Information<br />
Education<br />
Gyeonggi Province Pushes<br />
for <strong>IT</strong>-Based Social Welfare<br />
Safety Net<br />
GFEZ Develops<br />
Seven Industrial Estates<br />
to Attract Investment<br />
Exhibition Prime Time-Web 2.0<br />
<strong>Korea</strong> Electronics Show<br />
Yu In-chon, Minister of the Ministry of Culture, Sports and Tourism (MCST)<br />
U.S. $10.00 / KOR.₩12,000<br />
7/8<br />
ISSN 1739-2950<br />
13th floor, iStation B/D, 561-31 Sinsa-dong, Gangnam-gu, Seoul, Republic of <strong>Korea</strong> (133-890)<br />
Government registration No. Seoul-Ra-10914 Tel: (82-2)3459-0671 Fax: (82-2)3459-0656<br />
www.koreaittimes.com
ISSN 1739-2950<br />
July/August <strong>2010</strong> | Vol. 73/74<br />
Publisher<br />
Kim Tae-sub, Dr. Cho Sung-kap<br />
Chairman | Han Kon-ju<br />
President<br />
Chung Youn-boo (Monica)<br />
Lim Se-jong<br />
Special Advisor<br />
Dr. Shin Kook-hwan, Dr. Yang Seung-taik<br />
Dr. Kim Hak-su, Dr. Youn Hwa-Jin<br />
Dr. Park Ho-gun, Dr. Kim Wan-soon<br />
Advisor<br />
Cha Joo-hak, Lee Sung-man,<br />
Lim Kyung-hee<br />
Chief Editor<br />
Monica Chung<br />
Managing Director<br />
Henry Chun<br />
Bae Dal-byul<br />
Supplement Director<br />
Kim Joo-hyung<br />
Managing Editor Chun Go-eun (clair)<br />
Staff Writer Lee Kyong-hwan<br />
Assistant Editor Nick Antolini<br />
Staff Reporters<br />
Yeon Choul-woong, Donna Vitasovich,<br />
Kim Yearim, Lee Kyung-min,<br />
Daniel Ko, Song Kyu-yeol, Lee Si-young<br />
Yoon Yo-tam, Steve Kwak, Kim Sun-hong,<br />
Park Se-jin, James Lee<br />
Realtime News Team<br />
Oh Hae-young, Lee Chung-moo<br />
Jeon Kyung-sook, Koo Won-hum, Sam Roe<br />
<br />
<br />
<br />
<br />
A Sneak Preview of IMID <strong>2010</strong><br />
Let’s Make <strong>Korea</strong><br />
an Undisputed <strong>IT</strong> Powerhouse!<br />
The Mecca of Information<br />
Education<br />
Gyeonggi Province Pushes<br />
for <strong>IT</strong>-Based Social Welfare<br />
Safety Net<br />
GFEZ Develops<br />
Seven Industrial Estates<br />
to Attract Investment<br />
Exhibition Prime Time-Web 2.0<br />
<strong>Korea</strong> Electronics Show<br />
<br />
Yu In-chon is Minister of Ministry of Culture,<br />
Sports and Tourism. He was born in the city<br />
of Jeonju, North Jeolla Province, <strong>Korea</strong> in<br />
1951 and graduated with the bacheolor<br />
degree in theater and film from Chung-Ang<br />
University. He started his career as a TV and<br />
Theater actor. He has been placing a higher<br />
value on <strong>Korea</strong>’s cultural contents industry<br />
and pushing for improving the people’s<br />
awareness and understanding of tourism<br />
<strong>Korea</strong> after he was elected.<br />
Nowadays, Minister Yu is propelling a project<br />
to construct advanced tourism information<br />
cities in the country. “I will continuously<br />
push for a project that combines state-ofthe-art<br />
<strong>IT</strong> technology and tourism resources<br />
to attract more foreign tourists to the country.”<br />
said Yu.<br />
13th floor, 561-31 Sinsa-dong, Gangnam-gu, Seoul, Republic of <strong>Korea</strong> (133-890)<br />
Government registration No. Seoul-Ra-10914 Tel: (82-2)3459-0671 Fax: (82-2)3459-0656<br />
www.koreaittimes.com<br />
Columnists<br />
Choi Sung, Ko Ki-wan<br />
Kim Kyung-nam, Moon Kim, Park Se-jin<br />
Lee Edward, Lee Jun-young<br />
Freelance Reporter<br />
Matthew Weigand, Tim Alper<br />
Photographer<br />
Shin Sung-won<br />
Marketing Manager<br />
Kim Jae-hwan<br />
Knowledge Information Team<br />
Chung Young-tae, Cho Hee-sang<br />
Business Manager<br />
Kim Chang-ho<br />
Circulation Manager<br />
Park Mi-jung<br />
Administration Manager Kim Si-hwan<br />
Sales Manager<br />
Yoon Jong-jin<br />
Publication Team Manager Ko Yeon-sang<br />
Financial Auditor<br />
Choi Eun-kyung<br />
Financial Secretory<br />
Cho Hye-kyung<br />
Correspondents<br />
N.America<br />
Illinois | Steve Kwak, Yoon Yo-tam<br />
Boston | Kim Sun-hong<br />
New York | Park Sejin, Kim In-sik<br />
Wasington D.C. | Lee Jun-young, David J.Ahlgren<br />
San Fransicso | Seth Hutchinson<br />
Europe<br />
Germany | Agnieszka Wykowska<br />
France | Mario Mongilardi<br />
United Kingdom | lgor Verner<br />
Southeast Asia | Lee Jin-bok<br />
Far East | Kim Moon-soo<br />
China | Cathy Ding<br />
Oceania | You In-kyung<br />
SW Asia | Akram Koultakji<br />
M.East | Chris Christodoulou<br />
Magazine Design | Kim Seung-o<br />
C o n t e n t s<br />
World Class Products<br />
09 AhnLab’s Total PC Security Solution<br />
“V3 Internet Security 8.0”<br />
10 Women’s Life Saver, Marbel Pro<br />
11 It Heats Up! It is Edgy!<br />
It is the ThermoQ!<br />
12 Gas Cleaning Canisters for Cars<br />
Product<br />
13 Pantech Releases the SKY IM-A650S<br />
Vega: The Newest Smartphone<br />
on the Market<br />
Analysis<br />
14 What Does U-City Subvert<br />
in its Forward Motion?<br />
Business<br />
23 LG Chem Has a New electronic<br />
vehicle battery factory<br />
in Holland City<br />
Event Preview<br />
24 A Sneak Preview of IMID <strong>2010</strong><br />
28 Exhibition Prime Time – Web 2.0<br />
<strong>Korea</strong> Electronics Show<br />
30 <strong>IT</strong>C Fair <strong>2010</strong> to be held at Songdo<br />
Convensia, Incheon in November<br />
32 The 4th Asia Ministerial Conference<br />
on Disaster Risk Reduction Will be<br />
Held in <strong>Korea</strong><br />
Overseas Sales/Distribution Agents (Reference: www.koreaittimes.com) | <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> Guide. Published by <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> Tel: (82-2)3459-0664/0621/0678/0671 | Fax: (82-2)3459-0656<br />
13th floor, iStation Building, 561-31 Sinsa-dong, Gangnam-gu, Seoul, Republic of <strong>Korea</strong> (133-050) | http://www.koreaittimes.com | E-mail: info@koreaittimes.com | Under the pertinent<br />
registration No. RA-09536 on Oct.2, 2003 | Advertising Tel: (82-2)3459-0671 / 0678 Fax: (82-2)3459-0656 Subscription & Circulation Tel: (82-2)3459-0678/0671 | Subscription Rate by Air Mail<br />
| Newsstand in South <strong>Korea</strong>: US$ 10.00(12,000 won)per copy | Within South <strong>Korea</strong>: US$110.00 (132,000won) per year (12 issues) | Asia: US$ 150.00 per year (12 issues) | N.America, Europe<br />
and Middle East: US$ 200.0 per year (12 issues) | Africa, Central and South America and South Pacific: US$ 225.00 per year (12 issues)
Events<br />
33 The <strong>Korea</strong> Real 3D Content<br />
Production Association Has a Kick-<br />
Off Ceremony<br />
34 LG U+ Takes Flight<br />
U-health<br />
36 The Road Ahead - What is the<br />
Ubiquitous Hospital?<br />
Policy<br />
38 Let’s Make <strong>Korea</strong> an Undisputed <strong>IT</strong><br />
Powerhouse!<br />
Academia<br />
42 The Mecca of Information Education<br />
Open GyeongGi-Do<br />
44 Gyeonggi Province Pushes for <strong>IT</strong>-<br />
Based Social Welfare Safety Net<br />
Celebration<br />
46 ‘Pioneer’ is the name of TG Sambo<br />
Electronics Special<br />
48 Tracing 50 Years of <strong>Korea</strong>'s<br />
Electronics Industry Development<br />
FEZ<br />
50 GFEZ Develops Seven Industrial<br />
Estates to Attract Investment<br />
Trade<br />
52 Embark on a new goal<br />
with a new title, K-sure<br />
Electric Power<br />
54 KEPCO Leads Campaign for Low<br />
Carbon, Green Growth<br />
56 KEPCO E&C Launches Hybrid SCR<br />
DeNOx Systems<br />
Debate<br />
55 Technology and Traditional Food,<br />
Can it Work?<br />
Country Report<br />
57 Overview of the Republic<br />
of Côte d’Ivoire<br />
Interview<br />
60 IC2 US/<strong>Korea</strong> Innovation, Results<br />
Card is Coming, and it's Good News<br />
Investment Guide 58<br />
How to..<br />
62 How to Design a Safe Nano Robot<br />
or Virus<br />
Column<br />
64 Computer United,<br />
The Republic of <strong>Korea</strong><br />
Cover Story<br />
16 MCST Pushes Convergence of <strong>IT</strong>,<br />
Tourism and Culture<br />
19 Foreign Tourists get special benefits<br />
during Vist <strong>Korea</strong> Year<br />
20 KOCIS is at the Forefront,<br />
Promoting <strong>Korea</strong>n Culture<br />
around the World<br />
www.koreaittimes.com 7
World Class Products<br />
AhnLab’s Total PC Security Solution<br />
“V3 Internet Security 8.0”<br />
AhnLab V3 Internet Security 8.0’s interoperation with “AhnLab Policy Center”<br />
(a central management solution) and “AhnLab TrusGuard” (a network security appliance) enables companies’<br />
across-the-board security management.<br />
V3 Internet Security 8.0 is a Windows 7<br />
compatible anti-malware suite by AhnLab<br />
(a <strong>Korea</strong>n security solutions company,<br />
www.ahnlab.com) and a revolutionary<br />
improvement on its predecessor. It is the<br />
world's lightest and fastest total antivirus<br />
solution with new malicious code detection<br />
features on board, which guarantee<br />
an enhanced defense against malicious<br />
code attacks. AhnLab V3 IS 8.0 offers<br />
both anti-virus and anti-spyware engines<br />
to further enhance user convenience.<br />
AhnLab V3 IS 8.0 has become the first<br />
total PC security solution to obtain<br />
Common Criteria EAL3 Certification. It<br />
offers a panoply of functions including a<br />
firewall, IPS (Intrusion Prevention<br />
System), anti-phishing, PC optimization<br />
features, website filtering, complete file<br />
deletion, email security (spam filtering)<br />
and execution blocking not to mention antivirus<br />
and antispyware functions. These<br />
varied and distinctive features make V3 IS<br />
8.0 standout among other anti-virus solutions<br />
products.<br />
What's more, it has become the first<br />
Windows 7 compatible anti-malware suite<br />
after successfully passing a Windows 7 interoperability<br />
test. AhnLab V3 IS 8.0 also<br />
integrates with Central policy management<br />
solution, "AhnLab Policy Center<br />
4.0" and network security appliance<br />
"AhnLab TrusGuard" thereby enabling<br />
companies' across-the-board security management.<br />
Furthermore, AhnLab V3 IS 8.0 boasts<br />
a 24-hour, 365-day interface with worldclass<br />
emergency response organization<br />
"ASEC (AhnLab Security E-response<br />
Center)" and "CERT (Computer Emergency<br />
Response Team)," which helps V3<br />
IS 8.0 block malicious codes and hacking<br />
attempts in real-time.<br />
AhnLab has applied its innovative,<br />
next-generation technology "V3 New<br />
Framework" to V3 IS 8.0 so as to make<br />
malicious code scanning twice as fast and<br />
halve its memory usage compared to its<br />
predecessor.<br />
AhnLab V3 IS has been reborn as the<br />
world's lightest and fastest total anti-virus<br />
solution that retains the user-favored features<br />
of its predecessor. Noteworthy are<br />
V3 IS 8.0's new malicious code detection<br />
features such as Blacklist and TrueFind.<br />
V3 Internet Security 8.0<br />
Blacklist prevents execution of programs<br />
that are unnecessary or prone to misuse<br />
and TrueFind diagnoses and repairs hidden<br />
malicious codes such as rootkits.<br />
In addition, AhnLab V3 IS 8.0 has efficiently<br />
consolidated highly-certified antivirus<br />
and anti-spyware engines into a total<br />
security solution and has fully incorporated<br />
the integration feature into the product<br />
architecture in a bid to ensure swift response<br />
to new malicious codes and enhance<br />
user convenience. While other solutions<br />
offer anti-spyware as a supplement to<br />
their anti-virus feature, V3 IS 8.0 has been<br />
seamlessly integrated with a professional<br />
anti-spyware security solution.<br />
Yeon Choul-woong/ bruceyeon@koreaittimes.com<br />
www.koreaittimes.com 9
World Class Products<br />
Women’s Life Saver, Marbel Pro<br />
Being slim needs endless efforts. We all<br />
know that diet and regular exercise are<br />
mandatory but it is not as easy as it<br />
sounds. All the occasions such as late<br />
work and friends gathering just keep interrupting<br />
our determination. However, who<br />
says that another door opens when one<br />
door closes. Here is the opened door,<br />
Marbel Pro, the electrodessication medical<br />
instrument by Daeyang Medical Co.,<br />
LTD (http://daeyangmed.fixmedia.kr).<br />
It boasts its power ever since it was selected<br />
as a world class product in 2009.<br />
Unlike the previous medical machine<br />
which was applied the Monopolar way,<br />
The Marbel Pro is conducted by Three<br />
and Hexapolar, the new and innovative<br />
method to tighten and firm human skin. It<br />
is very helpful for making someone slim<br />
and works in part by increasing blood circulation<br />
as well as self confidence.<br />
The Multipolar RF system shows big<br />
differences. Since the machine offers CET<br />
and Multipolar applications and its innovative<br />
in the placement of the electrodes, it<br />
maximizes the amount of heat to the heart<br />
of a location with a just little energy. It is<br />
needed requiring much lower energy than<br />
other RF technologies. It also avoids heating<br />
to other tissues and selectively concentrates<br />
its RF energy on adipose tissue and<br />
epidermal tissue. What else do you need?<br />
It offers no pain and creates best effects<br />
with low energy. There are some other noticeable<br />
features as well. Mabel Pro is the<br />
revolutionary marriage of Multi-Polar and<br />
Monopolar Radio Frequencies which<br />
means it is very effective for tissue tightening<br />
and fat reduction. Also, since there is<br />
no need for cooling, it reduces the treatment<br />
time.<br />
10 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong><br />
It can be used in medicine and cosmetics.<br />
Multi-Polar and Monopolar combination<br />
is synergistic and allows reduction of<br />
the required intensity of each and thus<br />
minimizes side effects and possibly increases<br />
effectiveness. Also it utilizes sophisticated<br />
control algorithms for optimizing<br />
the concurrent application of the two<br />
Marbel Pro<br />
The high-frequency electric, Marbel Pro filters<br />
into the deeper fat layer<br />
types of RF. The treatment focuses on<br />
both superficial and deeper fat layers. The<br />
result is visible after the first treatment. It<br />
almost is too good to be true. All the<br />
women might have to thank to Daeyang<br />
Medical Co., LTD. for reducing their fat<br />
and hard work to be slim.<br />
KimYearim/ yearim@koreaittimes.com
World Class Products<br />
It Heats Up! It is Edgy!<br />
It is the ThermoQ!<br />
Heating Film, it might be unfamiliar to<br />
you, but it will become familiar. This heating<br />
technology is the next heating equipment.<br />
In the middle of technical changes,<br />
Uniplatek Co., Ltd released 'ThermoQ'<br />
which is the heater planted in the heating<br />
film. The Ministry of Knowledge Economy<br />
already recognized its goodness and<br />
chose it as a World Class Product in 2009.<br />
ThermoQ (http://www.thermoq.com),<br />
driven by Cutting Edge Safety Systems, is<br />
healthy with infrared rays and anion radiation<br />
and is an environment friendly product.<br />
It has no combustion and no hazardous<br />
smell. Addi-tionally, since it is easy<br />
and fast to install, it is convenient and economical.<br />
It even gets ahead without temperature<br />
variations. Due to its convenient<br />
installation, the company is in the business<br />
of DIY heating modules. The kit is composed<br />
of one set of modules (customized<br />
sizes available), thermostats, power codes,<br />
temperature sensors, overheat protecting<br />
PTC sensors and wire molding.<br />
In addition, Cutting Edge Safety Systems<br />
with PTC sensors is a 'cannot miss' when<br />
ThermoQ is introduced. Uniplatek developed<br />
PTC sensors with their technology<br />
and it is designated as NEW (New Excellent<br />
Technology). How so? It can perfectly<br />
control partial overheating that could<br />
cause fire. Unlike conventional thermostats<br />
using only one or two simple sensors, thermostats<br />
uniquely designed can cover lots<br />
of PTC sensors as needed. Most importantly<br />
what this electric appliance manufacturer<br />
cares about the most is safety.<br />
Uniplatek Co., Ltd., established in 2000,<br />
is specialized in developing and manufacturing<br />
advanced materials and heating<br />
products including Film Heaters, Heating<br />
Vests & Blankets, Foot Heaters, Picture<br />
Frame Heaters and many others. This<br />
company has acquired a variety of certificates<br />
all over the world such as UL (Underwriters<br />
Laboratories Inc.), CE (Common<br />
Era), GOST-R, PSE, EK and lots of<br />
patents. And this company takes the lead<br />
on green technology.<br />
The firm's Heater is the only heating<br />
product among others, which was selected<br />
as a <strong>Korea</strong>n World-class Product by the<br />
Ministry of Knowledge Economy. The<br />
main advantage of ThermoQ heating film<br />
compared to other heating films in <strong>Korea</strong><br />
is safety with PTC sensors using specially<br />
designed thermostats. It is good to have a<br />
company like Uniplatek. The company, as<br />
a leading technology company, keeps<br />
ahead by continuously trying to develop<br />
technologies for customers' health and<br />
comfort.<br />
KimYearim/ yearim@koreaittimes.com<br />
Heating Film enables to carry the heat evenly<br />
DIY Heating Module<br />
www.koreaittimes.com 11
World Class Products<br />
Gas Cleaning Canisters<br />
for Cars<br />
KOBD<br />
The <strong>Korea</strong> Fuel Tech Corporation is a<br />
global automotive components company<br />
(http://kftc.inkorea.net). The corporation<br />
make components for manufacturers<br />
as well as stand-alone components such as<br />
cup holders and ashtrays for cars. But the<br />
company has achieved fame for additional<br />
innovations in accordance with the greening<br />
of the automotive industry.<br />
The <strong>Korea</strong> Fuel Tech Corporation were<br />
awarded a title for a 'world class product'<br />
for their carbon canister. The corporation<br />
have a few versions of the canister and can<br />
make customized versions. "The carbon<br />
canister receives HC vapor from the fuel<br />
tank, stores HC vapor by exothermal absorption<br />
while releasing air to the environment,<br />
and releases vapor to the powertrain<br />
(engine) upon demand," said <strong>Korea</strong><br />
Fuel Tech Corporation.<br />
The <strong>Korea</strong> Fuel Tech Corporation's<br />
canister stores fuel in charcoal while a car<br />
is idle and then redistributes the fuel once<br />
the engine is started again. The system prevents<br />
air pollution and fuel wastage by removing<br />
noxious materials and discharging<br />
them.<br />
The <strong>Korea</strong> Fuel Tech Corporation is a<br />
number one manufacturer in <strong>Korea</strong> and<br />
the 4th most renown canister manufacturing<br />
company in the world. The company<br />
has over 24 years experience related to<br />
canister manufacturing. The components<br />
for the canisters are sourced locally and<br />
the canisters are also designed locally.<br />
The <strong>Korea</strong> Fuel Tech Corporation have<br />
the ability to provide a competitive canister<br />
or design and build with complete<br />
EURO V<br />
KOBD<br />
evaporative emissions systems as follows:<br />
- Simplified canisters,<br />
- Internal and external auxiliary<br />
canisters,<br />
- Canister close valve for on-board<br />
diagnostics with air filters to hold<br />
dust and foreign substances,<br />
- Hoses and tubes with connectors,<br />
- Mounting brackets to install on the<br />
vehicle.<br />
They also have design ability to integrate<br />
sub-components in/on canister modules<br />
in order to fulfill orders or custimzed<br />
requirements.<br />
The company has, through their innovations<br />
of their World Class product, got a<br />
lot of canister patents for design applications<br />
registered in <strong>Korea</strong> and in the U.S.A.<br />
Testing ability and processes for verifying<br />
canisters for durability and functional<br />
testing are conducted before being manufactured<br />
and to verify emission values of<br />
fuel systems and canisters.<br />
<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> / info@koreaittimes.com<br />
PZEV<br />
12 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong>
Product<br />
Pantech Releases the SKY IM-A650S Vega:<br />
The Newest Smartphone on the Market<br />
On July 15, <strong>2010</strong>, <strong>Korea</strong>n electronics<br />
manufacturing company Pantech released<br />
their android phone in the smartphone<br />
market, the Pantech SKY IM-A650S<br />
Vega. This release marks the newest available<br />
smartphone in the growing market.<br />
This Sky Vega runs on Android 2.1 OS<br />
(Operating System) with 3D branded interface<br />
as well as a 1GHz Qualcomm<br />
Snapdragon processor. The Vega features<br />
a 3.7 inch touchscreen AMOLED display<br />
with a 480 X 800 pixel resolution, a 115.95<br />
x 59.4 x 10.95 (mm) screen, 5 megapixel<br />
camera with recording 720p HD video format,<br />
500 mb of internal memory, a slot for<br />
microSD/microSDHC card(8 gb card included<br />
and can be upgraded until 32 gb),<br />
3.5 mm headphone jack, T-DMB, Bluetooth,<br />
Wi-Fi and GPS. Also, it can be<br />
used as a portable media device, which<br />
means it can play DivX and Xvid video<br />
format. The phone will be available<br />
through SK Telecom.<br />
Reasons to buy Pantech's Vega:<br />
Variety of Colors<br />
Usually, people say smartphones look<br />
boring and bulky, but Vega is different.<br />
SKY, the manufacturer of the phone,<br />
provides their customers with a variety of<br />
colors. First there is the white and black<br />
color, and then there are other colors to<br />
choose from such as pink and gold brown,<br />
which has never been seen on a smartphone.<br />
Human friendly phone<br />
Pantech's Vega is compact sized as well<br />
as lightweight which also provides a solid<br />
grip unlike other smartphones. The weight<br />
of the Vega is only 114 grams, while Samsung's<br />
Galaxy S weighs 121 grams and<br />
Apple's iPhone 4 weighs 137 grams.<br />
It has everything and anything is possible<br />
Pantech's Vega optimizes all the features<br />
of Google as well as many other applications.<br />
It maximizes the use of all of<br />
their applications and features a capacitive<br />
multitouch screen. Also, this smartphone<br />
has the capability to pre-load t-cash for the<br />
first time, which allows it's users to use it<br />
for public transportation.<br />
Good quality screen that's fun to use<br />
Pantech SKY IM-A650S Vega<br />
Perfect embodiment of the real 3D UI<br />
(User Interface). It features a 3.7 inch<br />
AMOLED touch screen with a high resolution.<br />
The 3D UI gives the Vega a good<br />
quality screen that makes it fun and exciting<br />
for all of it's users.<br />
Handy & Comfortable<br />
Pantech's Vega provides it's users with a<br />
computer-like internet environment with<br />
the Flash engine feature. At the side of the<br />
Vega, there is a hardware key, which allows<br />
it's users to Google search with their<br />
voice.<br />
Daniel Ko/ danielko@koreaittimes.com<br />
www.koreaittimes.com 13
Analysis<br />
What Does U-City Subvert<br />
in its Forward Motion?<br />
A sketch assessment of how U-City might transform as judged by what it may subvert<br />
In April <strong>2010</strong> <strong>Korea</strong> signed an MOU<br />
with the World Bank to propagate ICT in<br />
developing countries for the transformation<br />
of those countries. But how does the<br />
unveiled, at Global Smart <strong>2010</strong>, U-City<br />
plan for <strong>Korea</strong> stack up in terms of what it<br />
transforms? Aside from the gloss talk on<br />
the obviously successful <strong>Korea</strong>n Digital<br />
strategy, there is a deeper dialogue.<br />
Subversion is the aggressive undermining<br />
of systems. According to Yuri Bezmenov,<br />
as cited on youtube, a country can<br />
be subverted in the following areas and<br />
wind up changed: Education, religion, law<br />
and order, power structures and labor relations.<br />
This article looks at how the U-City<br />
plan might transform in terms of what it<br />
may subvert.<br />
To subvert : Indigenous religion must<br />
be ridiculed and replaced with small cults<br />
to detract.<br />
K U-City : Not expressly implied.<br />
To subvert : Education should not be<br />
pragmatic.<br />
K U-City : Not expressly implied.<br />
To subvert : Power Structures, should<br />
take away links between people and replace<br />
with bureaucracy.<br />
14 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong><br />
K U-City<br />
a) Social networking, a component of U-<br />
<strong>IT</strong>, subverts socialisation and ways of<br />
socialising essentially replacing with a<br />
bureaucracy, if a bureaucracy is viewed<br />
in terms of changing the way thing are<br />
managed. Further, goverments have<br />
made it their realm to initiate subtle attempts<br />
at underming social behavior<br />
and culture by attempts at policing behaviors<br />
they have not had control of before,<br />
in most countries anti-cyberbullying<br />
is a rule system based on adverse adherence<br />
punishment, yet in <strong>Korea</strong>, the<br />
goal of the anti-cyberbullying program,<br />
which is a fair thing to police normally,<br />
is sunny-ness, positive comments made<br />
to people. This could be viewed as an<br />
undermining of social hierarchies by the<br />
assumption that it is government that<br />
knows best, thereby a subtle relinquishing<br />
of a type of power.<br />
b) Distance education entails a new bureaucracy<br />
and disestablishes human<br />
links.<br />
c) e-govt. used for the express purpose of<br />
staff reductions destroys human links<br />
and replaces with bureaucracy.<br />
d) U-<strong>IT</strong>/IPTV entails a new bureaucracy<br />
and disestablishes human links.<br />
To subvert : law and order should consist<br />
of moral relativity and a slow substitution<br />
of moral principles.<br />
K U-City<br />
a) e-govt/civil processes introduce new<br />
'game like' rules where if a system malfunctions<br />
a civil servant might, irrespective<br />
of the law, willfully ignore crime.<br />
This oversight is remedied in the<br />
<strong>Korea</strong>n situation where all those in<br />
<strong>Korea</strong> are required to report all crimes,<br />
a higher law, though the 'game like'<br />
rules could prolong a process if abused<br />
via ignorance [who knows everything<br />
right?] or purposefully. This is a type of<br />
subversion of moral principles as it is<br />
subject to moral relativity via the introduction<br />
of a perception of choice in law<br />
adherence as the system if new and<br />
anomalies untested. E-civil processes, if<br />
the humans operating them abide by<br />
law, do not appear to impact moral relativity<br />
adversely.<br />
b) RFID if employed beyond bracelets on<br />
convicts, the subject of which is an international<br />
debate, could be open to abuse<br />
by ill intentions or a collapse in exercise<br />
of political structure type. The use of<br />
RFID for citizen law and order is more<br />
open to the abuse end of the spectrum in<br />
terms of moral relativity and a subsequent<br />
substitution of moral principles.
Analysis<br />
c) U-<strong>IT</strong>/IPTV initiates new crime. As I<br />
write this there are two unknown and<br />
unwanted c2c networks snooping the<br />
notebook I write on, one traceable to<br />
Yongsan, the other to California.<br />
d) U Health/Welfare is one of the systems<br />
like ‘a)’ that are as good as the people<br />
operating them. New rules or 'game like'<br />
rules are not yet apparent. Could be subject<br />
to the same caveats as ‘a).’<br />
To subvert : labor relations, bargaining<br />
and negotiation between employer and<br />
employee or buyer and seller should be destroyed<br />
and replaced with a third party.<br />
K U-City not expressly<br />
implied.<br />
This discussion does not conclude that<br />
the goal of U-City is to subvert, it looks at<br />
what it might subvert in an effort to table<br />
what that means. The main areas that appear<br />
to be able to be subverted under the<br />
U-City plan are power stuctures in the<br />
way we relate to goverment, educators, socially<br />
and social skills as well as culture<br />
and cultural hierarchies. Also, law and order<br />
might be subverted via surveillance, relation<br />
styles with civil servants, political<br />
stucture types, crime types and prevention<br />
remedies as well as ways of relating to<br />
health and welfare practitioners. I have no<br />
space for a longer discussion. It might be<br />
asked, well this is all very nice and you<br />
drew a nice diagram, but what does it<br />
mean? It means that the U-City plan is capable<br />
of subverting and subversion comes<br />
with tangible, as the <strong>Korea</strong>n government<br />
knows, and intangible costs. The example<br />
question I leave you with is what is the immediate<br />
and long term cost of goverment<br />
control of polite behavior in a online culture?<br />
Remembering that this is an element<br />
of socialising that the government has absolutely<br />
never had a say in, until now. This<br />
is one of the overt subversion of socialisation<br />
elements directly attributable to the<br />
U-City infrastructure. What are the costs of<br />
potential subversion of all of these things<br />
compared to the gains? Is the subversion<br />
taking <strong>Korea</strong> where it wants to go?<br />
Donna vitasovich / donnavitasovich@koreaittimes.com<br />
www.koreaittimes.com 15
Cover Story<br />
MCST Pushes Convergence<br />
of <strong>IT</strong>, Tourism and Culture<br />
16 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong><br />
Yu In-chon, Minister of the Ministry of Culture, Sports and Tourism (MCST)<br />
The Ministry of Culture, Sports and Tourism (MCST) is actively<br />
pushing ahead with building advanced tourism information [<strong>IT</strong><br />
assisted tourism] cities across the country, a top official of the<br />
ministry said.<br />
In an interview with<br />
<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong>, Yu Inchon,<br />
minister of MCST,<br />
said, "The ministry is propelling<br />
a project to construct<br />
advanced tourism<br />
information cities in the<br />
country to promote users'<br />
convenience."<br />
Noting that advanced<br />
countries are paying keen<br />
attention to the advent of<br />
the ubiquitous era, a new<br />
paradigm of information<br />
technology, Minister Yu<br />
said, "To actively cope<br />
with the ubiquitous information<br />
era, the government<br />
is concentrating its<br />
efforts on building ubiquitous<br />
information systems."<br />
Commenting that various<br />
services based on mobile<br />
technology are active<br />
these days in keeping with<br />
the advent of the ubiquitous<br />
era, he said, "The nation's tourism industry, however, is facing<br />
many difficulties in creating services using the ubiquitous<br />
technology owing to insufficient accumulation and use of information<br />
technology. Accordingly, the ministry is making all-out<br />
efforts to expand digital contents services related to tourism resources.<br />
"To build advanced tourism information systems suitable for<br />
ubiquitous environment and strengthen the nation's status as an<br />
<strong>IT</strong> powerhouse, we are constructing advanced tourism information<br />
cities in the country," he said.<br />
The ministry is planning to make North Chungcheong<br />
Province and Yeongdeok in North Gyeongsang Province advanced<br />
tourism information<br />
cities this year. It already carried<br />
out the project to build<br />
advanced tourism information<br />
cities in 10 places, including<br />
Andong and Sockcho in<br />
2005, Tongyeong and Boryeong<br />
in 2006, Busan and<br />
Gongju in 20<strong>07</strong>, Incheon and<br />
Daegu in 2008 and South jeolla<br />
Province and Gwangju in<br />
2009.<br />
"We also introduced the<br />
'unmanned tourism guide system"<br />
using cultural resources<br />
and <strong>IT</strong> infrastructure to<br />
Gyeongbok Palace on June 1,<br />
<strong>2010</strong>. Through the system, we<br />
plan to attract more foreign<br />
tourists and enhance convenience<br />
for domestic and foreign<br />
tourists," he said.<br />
Related to this, Minister Yu<br />
is also making a strong push<br />
for the "everywhere I-walk<br />
project" in major tourist spots<br />
across the country, including<br />
Gyeongju, once the capital of the Silla Dynasty.<br />
"We will continuously push for a project that combines stateof-the-art<br />
<strong>IT</strong> technology and tourism resources to attract more foreign<br />
tourists to the country," said Yu.<br />
Identity of Tourism <strong>Korea</strong><br />
Asked about the identity of differentiated "tourism <strong>Korea</strong>,"<br />
Minister Yu said, "Advanced tourist countries are equipped with
Cover Story<br />
MOU on Tourism Cooperation Between the MCST of <strong>Korea</strong> and MCST of Vietnam<br />
core tourism resources and brand images<br />
that could lure foreign tourists. For instance,<br />
Australia possesses the Opera<br />
House as its representative tourism image;<br />
Paris, the Eiffel Tower; China, the Great<br />
Wall of China; the U.S., the Statue of<br />
Liberty; and Britain, the guards."<br />
Saying that <strong>Korea</strong> also has core attraction<br />
and tourism image that can attract<br />
foreign tourists, Yu said, "It is a complex<br />
image, which harmonizes traditional factors<br />
and modern factors. For example,<br />
temple stay or Gyeongbok Palace works<br />
as <strong>Korea</strong>'s indigenous spiritual culture or<br />
historical cultural resource to tourists from<br />
the U.S. and Europe. In the meantime,<br />
tourists from Asia, including China and<br />
Japan, regard Nanta, a popular South<br />
<strong>Korea</strong>n musical, B-Boy, Hallyu and shopping<br />
as <strong>Korea</strong>'s modern, attractive and sophisticated<br />
image."<br />
He said that <strong>Korea</strong>, in fact, is insufficient<br />
in heralding a powerful tourism<br />
brand and image to foreign countries, even<br />
though the government is going all-out to<br />
build the brand image of tourism <strong>Korea</strong>.<br />
"Accordingly, we will make policy efforts<br />
to build a powerful brand of tourism<br />
<strong>Korea</strong> by making the best use of such representative<br />
contents as <strong>Korea</strong>'s indigenous<br />
spiritual culture, dynamics, modern sophistication<br />
and global-level tourism resources,"<br />
said Yu.<br />
Policy to Develop 3D Contents<br />
On the development of contents that<br />
will lead the 3D revolution, Minister Yu<br />
said, "The paradigm shift from 2D to 3D is<br />
expected to be made at a rapid pace, influenced<br />
by box-office successes of such 3D<br />
movies as 'AVATAR' and 'Alice in Wonderland'<br />
and the South African World<br />
Cup relay of ESPN through 3D TV."<br />
Commenting that most 3D content developed<br />
by <strong>Korea</strong> is for entertainment<br />
shown at amusement parks or museums,<br />
he said, "As a result, <strong>Korea</strong> still falls 3-5<br />
years behind the U.S. in terms of content<br />
manufacturing technology. However, the<br />
prospect is bright as a variety of performances<br />
and documentaries using 3D content<br />
are being developed nowadays. For<br />
instance, directors Yoon Jae-kyun and<br />
Kwack Gyeong-taek produced 3D<br />
movies, titled, 'The 7th Mine Lot' and 'We<br />
Are Beautiful,' respectively."<br />
The minister said that MCST, along<br />
with the Ministry of Knowledge Economy<br />
and the <strong>Korea</strong> Communications Commission,<br />
mapped out a strategy for development<br />
of the 3D industry in April this year<br />
to foster the 3D content industry as the nation's<br />
new growth engine, which will lead<br />
the global 3D industry.<br />
As a follow-up step, the MCST also announced<br />
a plan to foster the 3D content industry<br />
in May <strong>2010</strong>, which suggested a vision<br />
and a goal to lead the global market.<br />
Under the ambitious plan, <strong>Korea</strong> projects<br />
to produce 20 percent of all video content<br />
through 3D technology by 2015.<br />
"To this end, we will build manufacturing<br />
infrastructure, foster competitive manpower,<br />
activate manufacture of 3D content,<br />
strengthen technology development<br />
and accelerate advancement into global<br />
markets," said Yu.<br />
The minister also said, "Through this<br />
project, we expect the nation's 3D content<br />
industry to create 2.5 trillion won worth of<br />
new market growth by 2015 and offer<br />
15,000 jobs to young people who failed to<br />
land a job because of serious youth unemployment<br />
problem."<br />
Characteristics of Online<br />
Games<br />
On the characteristics of online games,<br />
which is riding on the <strong>Korea</strong>n wave of<br />
Hallyu and its development prospects,<br />
Minister Yu said, "Online games are one<br />
of <strong>Korea</strong>'s representative content items,<br />
which are widely recognized as having<br />
high competitiveness in the global market.<br />
<strong>Korea</strong>'s exports of online games surpassed<br />
the USD 1 billion mark in 2008, and<br />
soared to USD 1.5 billion in 2009. Such<br />
successful achievement of <strong>Korea</strong>'s online<br />
games was possible through a combination<br />
of creative stories, excellent content<br />
technology, strategic business models and<br />
persistent R&D investment."<br />
Meanwhile, as the online game market<br />
is becoming bigger and bigger globally,<br />
competition among major countries in the<br />
global market is becoming fiercer than<br />
ever before, he said.<br />
"Under these circumstances, <strong>Korea</strong>'s<br />
online game industry needs to come out<br />
with more aggressive and strategic countermeasures,<br />
including finding out new<br />
game markets," said the minister.<br />
He said that smart phones and tablet<br />
www.koreaittimes.com 17
Cover Story<br />
PCs recently created new game markets and that the 3D game<br />
sector grows at a rapid pace thanks to development of advanced<br />
3D technology.<br />
"In addition, I think such functional games as those for education,<br />
training and treatment have a high possibility of being developed<br />
into new growth engines for the nation's game industry,"<br />
said Yu.<br />
Yu became the longest-serving minister on Feb. 14. The actorturned-minister<br />
Yu broke the longest serving record (one year, 11<br />
months and 14 days) set by former Minister Lee O-young who<br />
held the post from Jan. 3, 1990 to Dec. 19, 1991.<br />
Since his inauguration on Feb. 29 in 2008, Yu has been appreciated<br />
as a "field-oriented" minister as he has been active in visiting<br />
various regions to encourage artists and promote cultural policies.<br />
The following is main content of the interview with Minister of<br />
Culture, Sports and Tourism Yu In-chon.<br />
Q: Do you have any strategy to globalize <strong>Korea</strong>n culture in<br />
preparation for the <strong>2010</strong> <strong>Korea</strong> G20 Summit?<br />
A: <strong>Korea</strong> will host the <strong>2010</strong> G20 Summit in November this year, in<br />
which heads of states, finance ministers, central bank governors<br />
and other dignitaries of many foreign countries are to participate.<br />
We are now collecting good ideas to herald <strong>Korea</strong>n culture and<br />
tradition to all over the world during the G20 summit period.<br />
During the global event period, we plan to invite participants in the<br />
G20 meeting, including journalists and business leaders, to<br />
<strong>Korea</strong>'s representative traditional programs to be played at major<br />
theaters.<br />
Besides, we plan to invite foreign guests to a "temple stay" program<br />
and other events to visit ancient palaces and experience<br />
<strong>Korea</strong>'s unique tradition and culture. Even after the G20 Summit,<br />
we will continue implementing such cultural programs to enhance<br />
foreign visitors' understanding of <strong>Korea</strong>n culture.<br />
Q: Would you introduce major tourism products and international<br />
events for the <strong>2010</strong>-2012 Visit <strong>Korea</strong> Years?<br />
A: First of all, we will hold various festivals this year to provide foreign<br />
tourists with many chances to see and enjoy <strong>Korea</strong>'s traditional<br />
festivals, including the Hallyu Festival to be held in Gyeongju<br />
on Sept. 11-14, Busan Fireworks Festival in Busan on Oct. 21-23,<br />
the World Foods Tourism Festival in Jeonju on Oct. 21-27.<br />
In addition, the ministry will actively support provincial governments'<br />
overseas marketing activities to attract foreign tourists to<br />
such big events as the <strong>2010</strong> Great Baekje World Festival to be held<br />
in Gongju and Buyeo in South Chungcheong Province on Sept. 18-<br />
Oct. 17 and <strong>2010</strong> Formula 1 <strong>Korea</strong>n Grand Prix to be held in<br />
Yeongam in South Jeolla Province.<br />
To activate foreigners' shopping tours to <strong>Korea</strong>, the nation will hold<br />
the Seoul Grand Sale during the July 21-Sept. 12 period and the<br />
Jeon Woo Chi 2009<br />
<strong>Korea</strong> Grand Sale in winter season.<br />
At the same time, we selected 24 tourist spots in the country,<br />
which have interesting stories related to <strong>Korea</strong>'s unique culture<br />
and tradition. We are actively supporting travel agencies to help<br />
them develop the 24 places as the nation's key tourism products in<br />
close cooperation with provincial governments.<br />
We will make the best use of such big international events as G20<br />
Summit and Formula 1 <strong>Korea</strong>n Grand Prix to herald <strong>Korea</strong>'s traditional<br />
culture history and tourism information to foreign tourists.<br />
Q: Do you have any other plan to attract more foreign tourists<br />
to <strong>Korea</strong>?<br />
A: To achieve the <strong>2010</strong> target of attracting 8.5 million foreign<br />
tourists, we are now staging a nationwide campaign to treat foreign<br />
tourists with a cordial and hospitable attitude at all places, including<br />
airport immigration office, shopping centers, hotels and<br />
restaurants.<br />
The ministry is also dispatching a special team to foreign countries<br />
to hold explanatory meetings to introduce <strong>Korea</strong>'s tourism attractions,<br />
various tourist goods and many incentives related to accommodation<br />
and transportation to foreigners.<br />
www.mcst.go.kr<br />
Yeon Choul-woong/ bruceyeon@koreaittimes.com<br />
18 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong>
Cover Story<br />
Foreign Tourists get special benefits<br />
during Vist <strong>Korea</strong> Year<br />
The Ministry of Culture, Sports and Tourism (MCST) of<br />
<strong>Korea</strong> implements its programs during the Visit <strong>Korea</strong> Year<br />
to attract more foreign tourists. "The <strong>2010</strong>~2012 Visit <strong>Korea</strong><br />
Year Committee (VKC) is making a strong push for four<br />
major projects in <strong>2010</strong> - differentiated overseas marketing by<br />
market, affluent incentives for foreign tourists when they visit<br />
<strong>Korea</strong>, special events offering something to see and enjoy,<br />
and a campaign to improve greeting services for foreign<br />
tourists," Dr. Cho Hyun-jae, Director General of the<br />
Tourism Industry Bureau of MCST, said. The MCST aims<br />
to attract more than 10 million foreign tourists every year, attain<br />
over USD13 billion in tourism revenue and secure a No.<br />
21 position in terms of global tourism competitiveness.<br />
Dr. Cho Hyun-jae, Director General of Tourism Industry Bureau of MCST<br />
Kim Yu-na, Bae Yong-jun, PR ambassadors<br />
Related to this, the 2009 Olympic figure skating<br />
champion Kim Yu-na and famous 'Hallyu" star Bae<br />
Yong-jun are serving as PR ambassadors for the Visit<br />
<strong>Korea</strong> Year. "First of all, we plan to dispatch a special<br />
tourism sales promotion team to China and Japan to<br />
attract tourists from neighboring countries. We will also<br />
stage active PR marketing by holding regular explanatory<br />
meetings to introduce <strong>Korea</strong>'s tourism resources<br />
to foreigners at overseas offices of <strong>Korea</strong><br />
Tourism Organization," Dr. Cho said. He said, "In<br />
particular, the committee will engage in active promotion<br />
activity to help foreign tourists attend such global<br />
Kim Yu-na(left), Bae Yong-jun are serving as PR ambassador for the Visit <strong>Korea</strong> Year<br />
events to be held in South <strong>Korea</strong> such as the World<br />
Design Capital Seoul <strong>2010</strong>, the World Championships in Athletics Daegu 2011 and International Exposition Yeosu <strong>Korea</strong> 2012."<br />
To let foreign tourists see the attractive appearances of provincial regions in the country, VKC also plans to hold the <strong>2010</strong> Hallyu<br />
Festival in Gyeongju, the World Food Tourism Festival in Jeonju, and Busan's Fireworks Festival. Dr. Cho said, "For development<br />
of high-quality tourism products linked with the festivals, the committee is maintaining close tie-ups with relevant provincial governments."<br />
He continued to say, "In addition, it will stage the welcoming service campaign for foreign tourists with the start of the<br />
inauguration of the Smile Supporters' group comprising college students."<br />
Incentives for foreign tourists<br />
MCST (www.mcst.go.kr) is also implementing a program to decentralize foreign tourists centering on Seoul to provincial regions<br />
and attract more foreign tourists by offering incentives to shopping centers and lodging facilities. "For instance, more than 20<br />
hotels are applying the 'one more night program' to foreign visitors, with which they can stay one more night at hotel in case of more<br />
than three-night stay in <strong>Korea</strong>," Dr. Cho said. "Besides, many shopping centers across the country are holding the <strong>Korea</strong> Grand<br />
Sale event, which provides foreign tourists with various incentives, including discount coupon service," he added.<br />
Yeon Choul-woong/ bruceyeon@koreaittimes.com<br />
www.koreaittimes.com 19
Cover Story<br />
KOCIS is at the Forefront, Promoting<br />
<strong>Korea</strong>n Culture around the World<br />
The <strong>Korea</strong>n Culture and Information Service (KOCIS) is at the forefront of promoting<br />
<strong>Korea</strong>n culture around the world. KOCIS(www.kocis.go.kr) is part of the<br />
Ministry of Culture, Sports and Tourism and engaged in overseas promotion of<br />
<strong>Korea</strong>n culture, government-to-government cultural exchanges and cooperation and<br />
national image enhancement. It is also running <strong>Korea</strong>n Cultural Centers and <strong>Korea</strong><br />
Centers around the world to strategically facilitate its PR activities. KOCIS has been<br />
adapting its PR strategy to take advantage of social media. What's more, KOCIS<br />
Cultural Delegations contribute to overseas promotion of <strong>Korea</strong>n culture in a bottomup<br />
manner.<br />
<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> sat down with Seo Kang-soo, the director and assistant minister of<br />
KOCIS to listen to what KOCIS is specially doing and what kind of strategy they<br />
have as a PR organization for <strong>Korea</strong>.<br />
Seo Kang-soo, the director and assistant minister<br />
of KOCIS<br />
Q : What are the major projects of the<br />
<strong>Korea</strong>n Culture and Information Service<br />
(KOCIS) this year?<br />
A : The <strong>Korea</strong>n Culture and Information<br />
Service (KOCIS), part of the Ministry of<br />
Culture, Sports and Tourism, is responsible<br />
for overseas promotion of <strong>Korea</strong>n culture,<br />
international cultural exchanges and<br />
cooperation and national image enhancement.<br />
Specifically speaking, KOCIS is engaged<br />
in planning overseas <strong>Korea</strong>n culture<br />
promotions, building and running <strong>Korea</strong>n<br />
Cultural Centers in other nations, holding<br />
<strong>Korea</strong>n culture festivals, launching various<br />
culture promotion programs, reinforcing<br />
cultural exchanges and cultural cooperation,<br />
making and distributing promotional<br />
videos aimed at enhancing the image of<br />
<strong>Korea</strong>, making and distributing all sorts of<br />
20 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong><br />
publications, running <strong>Korea</strong>'s No.1 overseas<br />
promotion portal "korea.net," inviting<br />
foreign journalists and providing support to<br />
foreign correspondents.<br />
This year, KOCIS has embarked on a variety<br />
of promotional activities by capitalizing<br />
on global sporting festivals like the <strong>2010</strong><br />
Winter Olympics and the <strong>2010</strong> World Cup in<br />
South Africa, the 60th anniversary of the<br />
<strong>Korea</strong>n War and the G20 Seoul Summit.<br />
For a start, taking advantage of the fever<br />
during the <strong>2010</strong> World Cup in South Africa,<br />
KOCIS hosted <strong>Korea</strong>n Culture Festivals<br />
from May 17 to June 5 in five regions in four<br />
nations -South Africa, Nigeria, Egypt and<br />
Turkey. In particular, in celebration of the<br />
30th anniversary of <strong>Korea</strong>-Nigeria diplomatic<br />
ties, the <strong>Korea</strong>n Cultural Center officially<br />
opened on May 24, which is the first<br />
on the African Continent and will play a pivotal<br />
role in introducing <strong>Korea</strong>n culture to<br />
the region.<br />
In addition, this year, the project of inviting<br />
foreign journalists -- which has mainly revolved<br />
around individual invitations and<br />
provision of simple support for news gathering<br />
-- is morphing into "Bethel<br />
Fellowship Program" that pushes for<br />
themed group invitations, discussions and<br />
field reports.<br />
KOCIS successfully accomplished a project<br />
to invite ASEAN journalists in May this year.<br />
And, in June, journalists living in the nations<br />
who fought in the <strong>Korea</strong>n War were<br />
invited in celebration of the 60th anniversary<br />
of the <strong>Korea</strong>n War. KOCIS plans to invite<br />
journalists from African nations at the<br />
end of July, where <strong>Korea</strong> is an unknown,<br />
faraway nation and from the Middle East<br />
where there is growing interest in <strong>Korea</strong>.<br />
What's more, on the occasion of the G20<br />
Summit in Seoul, KOCIS will invite foreign<br />
journalists and journalists of <strong>Korea</strong>n descent<br />
to publicize <strong>Korea</strong>'s rapid economic<br />
growth and democratic development to the<br />
rest of the world.<br />
KOCIS has made and distributed overseas<br />
promotional videos and commercials in a<br />
bid to enhance the image of <strong>Korea</strong>. This<br />
time, we are working on crafting a concept<br />
in which <strong>Korea</strong> emerged from the ruins of<br />
the <strong>Korea</strong>n War to become an international
Cover Story<br />
<strong>Korea</strong>n Film Festival in LA<br />
contributor with rapid economic growth<br />
and democratization under its belt. We try<br />
to project <strong>Korea</strong> as a good neighbor who<br />
takes initiative among the G20 member nations,<br />
tackles the global financial crisis and<br />
plays a bridging role between the developed<br />
and developing worlds. Besides, KO-<br />
CIS has been implementing a program<br />
called "Your Suggestions on Overseas<br />
Promotion," to draw participation from the<br />
public. On the grounds that nearly 12 million<br />
<strong>Korea</strong>ns go abroad on holiday, each<br />
<strong>Korea</strong>n is a cultural ambassador. When<br />
<strong>Korea</strong>n travelers find errors in museum<br />
data on <strong>Korea</strong> or they feel much more<br />
needs to be done, they can visit www.kocis.go.kr<br />
and post their suggestions in Your<br />
Suggestions on Overseas Promotion in anticipation<br />
of actual rectification. In other<br />
words, KOCIS is always open to new ideas<br />
and suggestions on overseas promotion so<br />
as to get the public on board.<br />
Q : What are the roles and visions of<br />
<strong>Korea</strong>n Cultural Centers and <strong>Korea</strong><br />
Centers?<br />
A : KOCIS has put up <strong>Korea</strong>n Cultural<br />
Centers in strategic locations on a continental<br />
and country-by-country basis in order<br />
to introduce <strong>Korea</strong>n culture, enhance<br />
the image of <strong>Korea</strong> through cultural exchanges<br />
in culture-related areas like cultural<br />
arts, cultural industries, tourism and<br />
sports and enable efficient overseas promotion.<br />
As of now, 16 <strong>Korea</strong>n Cultural<br />
Centers are operating in 12 nations, of<br />
which <strong>Korea</strong> Centers are being run in<br />
Tokyo, Beijing, Shanghai and Los Angeles.<br />
<strong>Korea</strong>n Cultural Centers hosts an array of<br />
events such as exhibitions, performances,<br />
movie screenings, <strong>Korea</strong>n language classes,<br />
cultural lectures and symposiums in<br />
order to publicize the excellence of <strong>Korea</strong>n<br />
culture and revitalize cultural exchanges.<br />
KOCIS plans to put up 37 more <strong>Korea</strong>n<br />
Cultural Centers -- especially in Southeast<br />
Asia, Central and South America, the<br />
Middle East and Africa where cultural exchanges<br />
are relatively small in volume --<br />
and to push for cultural ODA (Official<br />
Development Assistance) and provision of<br />
support for market entry by private entities<br />
in order to improve <strong>Korea</strong>'s image and use<br />
<strong>Korea</strong>n Cultural Centers as a control tower<br />
for efficient overseas promotion.<br />
Q : What is your PR strategy in response<br />
to new trends like the spread of smartphones<br />
and the explosion of social media<br />
like Twitter and blogs?<br />
A : KOCIS is well positioned to put the expansion<br />
of social media and smartphones<br />
to practical use. Compared to previous PR<br />
channels, this new form of media is a lowcost,<br />
high-efficiency marketing tool that<br />
targets the entire world. Thus, the new<br />
media is highly applicable when it comes to<br />
national PR activity. KOCIS has already taken<br />
a multi-faceted approach to the new<br />
media.<br />
At the moment, we have been running seven<br />
social media promotional platforms on<br />
Twitter, Facebook and blogs, etc. And we<br />
are working on developing a smartphone<br />
application which is scheduled to be available<br />
in the near future. In addition, we will<br />
proactively respond to a rapidly changing<br />
PR environment by diversifying contents<br />
www.koreaittimes.com 21
Cover Story<br />
distribution channels -for example, provision<br />
of more e-publications. We will continue<br />
to cash in on the merits of social media,<br />
which is strong in communications, in<br />
making our PR efforts. And various promotional<br />
contents will be developed in consideration<br />
of the characteristics of each platform.<br />
In short, we will utilize the new media<br />
as the most optimized PR channel.<br />
Q : What is KOCIS's strategy for enhancing<br />
the image of <strong>Korea</strong> via overseas media<br />
coverage?<br />
A : The mass media works as one of the<br />
strongest tools for setting and fine-tuning a<br />
nation's image because general people<br />
come into contact with the media on a daily<br />
basis. Therefore, how <strong>Korea</strong> is perceived in<br />
the eyes of foreigners is mainly determined<br />
by overseas media coverage of <strong>Korea</strong>. With<br />
<strong>Korea</strong>'s international status growing in importance<br />
in the world, the foreign media<br />
has started to pay due attention to <strong>Korea</strong>n<br />
culture while still focusing on the <strong>Korea</strong>n<br />
economy and the inter-<strong>Korea</strong>n relations.<br />
To cast the image of <strong>Korea</strong> in a positive<br />
light, KOCIS has created varied channels<br />
with foreign news organizations and been<br />
strengthening networks with them. First of<br />
all, we are making efforts to provide foreign<br />
journalists translated versions of<br />
press releases in a swift, accurate manner<br />
in order to help them report based on accurate,<br />
ample data. <strong>Korea</strong> has also offered<br />
support for foreign journalists gathering<br />
new materials, and developing various<br />
newsworthy areas that can pique interest.<br />
Furthermore, we invite journalists from<br />
developed nations, Asia and Africa and provide<br />
customized support for news gathering<br />
in line with their specific areas of interest.<br />
Q : Could you elaborate on the activities<br />
of KOCIS Cultural Delegations, as well<br />
as their PR achievements?<br />
A : KOCIS Cultural Delegations are made<br />
up of private envoys -namely, college students<br />
- who go abroad to take on volunteer<br />
work with the added duty of promoting<br />
<strong>Korea</strong>n culture abroad. This KOCIS<br />
Special <strong>Korea</strong>n Cultural Performance held for U.S.F.K<br />
KOCIS shows <strong>Korea</strong>n traditional dancing performance<br />
Cultural Delegation program, which dates<br />
back to 2006, is designed to introduce<br />
<strong>Korea</strong>n culture to foreigners and embellish<br />
the image of <strong>Korea</strong>. Though the number of<br />
participating college students fluctuates in<br />
winter and summer seasons, about 700 to<br />
1,500 volunteers are grouped into 40 to 60<br />
teams to go on cultural mission trips.<br />
This summer's KOCIS Cultural Delegation<br />
consists of nearly 200 cultural ambassadors<br />
who have taken compulsory classes<br />
titled "Desirable Roles of Cultural<br />
Delegations" and "The Essence of <strong>Korea</strong>n<br />
Culture through Comparing <strong>Korea</strong>n<br />
Culture with those of China and Japan. In<br />
addition, elective classes such as "Samul<br />
nori (a genre of traditional percussion music<br />
originating in <strong>Korea</strong>)" and "Hanji<br />
(<strong>Korea</strong>n paper) Craftwork" are also offered<br />
to both entertain and educate foreigners<br />
about <strong>Korea</strong>n culture. By offering various<br />
kinds of promotional gifts, participating<br />
college students are scheduled to spend<br />
their summer holidays promoting <strong>Korea</strong>n<br />
culture in 22 nations in South East Asia and<br />
Africa.<br />
Chun Go-eun/clairbear@koreaittimes.com<br />
22 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong>
Business<br />
LG Chem Has New electronic vehicle<br />
battery factory in Holland City<br />
On July 16, LG Chem held a groundbreaking ceremony of a<br />
new electronic vehicle battery factory of Compact Power Inc., a<br />
subsidiary of LG Chem, in Holland, Michigan.<br />
LG Chem executives, local and state officials including<br />
Jennifer Granholm, the Governor of Michigan and Kurt Dykstra<br />
and the Mayor of Holland were present for the ceremony. Gladly<br />
and surprisingly, Barack Obama, President of the United States of<br />
America also attended. And as he entered, about 400 visitors<br />
gave a shout of joy. When, he greeted Koo Bon-Moo,Chairman<br />
of LG Chem in <strong>Korea</strong>n, "Annyeong haseyo ('Hello' in <strong>Korea</strong>n)."<br />
His visit was for the foreign company's groundbreaking event and<br />
is exceptional and the visit is considered a part of administration<br />
efforts highlighting clean energy initiatives aimed at bringing<br />
USD 1 million in support for hybrid vehicles for the next 5 years.<br />
Sure enough, President Obama started the speech by saying "I'm<br />
very grateful for the presence of the chairman of LG Group, Bon-<br />
Moo Koo. Thank you very much for your presence here today, as<br />
well as the CEO and vice chairman, Peter Bahn-Suk Kim," and<br />
introduced his administration's goals and emphasized that the<br />
factory will take the lead in the US economy and high tech industry<br />
with its clean energy technology at the speaking. In addition,<br />
he expressed a high expectation that the factory will allow<br />
American citizens to use American vehicles implanted with the<br />
electric car batteries, American made. The Holland plant has received<br />
a USD 151 million Department of Energy grant to help<br />
build the USD 303 million factory to produce lithium-ion battery<br />
cells for cars. Most of the actual investment amount was covered<br />
by the American Government's generous incentives, USD 280<br />
million. The first commercial production of the factory will be in<br />
March 2012. And It plans to furnish battery production to a scale<br />
of 60,000 to supply electric cars by 2013 when the construction<br />
will be completed.<br />
All the while, LG Chem has been working on electric vehicle<br />
batteries very hard. In 1999, LG Chem succeeded in creating<br />
small lithium-ion batteries, which was the 15 years behind, compared<br />
to Japan. However, since LG Chem already acknowledged<br />
the great potential of the battery field, in 2000, they built the<br />
Compact Power Incorporate and conducted R&D in full production<br />
for pioneering the American market. After 2 and half years,<br />
Barak Obama (left),President of the United States of America, shares a handshake<br />
with Koo Bon-Moo (center), Chairman of LG Group. Right is Kim Bahn-<br />
Suk, Vice President of LG Chem<br />
At the groundbreaking ceremony of the Holland plant<br />
the battery business of LG Chem has started to yield results.<br />
For example, in 2004, LG Chem received orders amounting to<br />
USD 4.6 million from among three main consortiums of U.S auto<br />
makers such as, USABC (US Advanced Battery Consortium)<br />
DOE (Department of Energy). As the only chemical-based battery<br />
company around the world, they have gained technical<br />
recognition from the world.<br />
KimYearim/ yearim@koreaittimes.com<br />
www.koreaittimes.com 23
Event Preview<br />
A Sneak Preview of IMID <strong>2010</strong><br />
The 10th IMID <strong>2010</strong> will show next-generation convergence technologies including 3D displays,<br />
broadcasting & communications, LED, PDP, OLED, flexible displays and e-paper<br />
The three events --the 10th IMID <strong>2010</strong>, the IDMC (International Display Manufacturing Conference) and the ASIA DISPLAY--<br />
are scheduled to be held altogether on October 11th through 15th at KINTEX (<strong>Korea</strong> International Exhibition Center), <strong>Korea</strong>.<br />
Presentations will revolve around ever-evolving products like LED, PDP and OLED products and premium markets' favorites --<br />
such as flexible displays electronic paper and 3D displays. Development of next-generation technologies -- especially, OLED<br />
(Organic Light-Emitting Diode Displays), electronic paper and 3D displays - has been pursued by the R&D sector, so a larger number<br />
of papers on the three will be presented.<br />
In the first installment of a series of reports about IMID <strong>2010</strong>, <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> interviewed the Chairman of the <strong>Korea</strong><br />
Information Display Society (KIDS) to learn about the record of R&D activities in the display industry and the industry's roadmap<br />
for developing future technologies.<br />
Q) At the 10th IMID <strong>2010</strong>, what will be introduced<br />
and how the event is being<br />
prepared?<br />
A) Lee Sin-Doo (sidlee@plaza.snu.ac.kr),<br />
Executive Committee Chair of IMID/IDMC/<br />
ASIA DISPLAY <strong>2010</strong> and Professor of Seoul<br />
National University, answered, "The 10th<br />
IMID <strong>2010</strong> will introduce research on nextgeneration<br />
technologies such as 3D displays,<br />
convergence of broadcasting &<br />
communications technologies, LED, PDP,<br />
OLED products, flexible displays and electronic<br />
paper.<br />
First of all, let's take a look at the previous<br />
keynote speeches. By simply running down<br />
the titles of the previous keynote speeches,<br />
we can have a good understanding of how<br />
the <strong>Korea</strong>n display industry has advanced<br />
so far. Paik Woo Hyun, LG Electronics'<br />
chief technology officer, delivered a<br />
keynote speech titled "Information Display<br />
Devices"in 2001, followed by chief of<br />
Samsung Electronics LCD division Lee<br />
Sang Wan's "The Evolution and Outlook of<br />
FPD Industry" in 2002. Then CEO of the LG<br />
Philips LCD Division Park Ki Sun's " The<br />
Era of TFT-LCD"in 2003, CEO of Samsung<br />
SDI Kim Sun-Taek "The New Race for the<br />
Ultimate Display" in 2006, LG Display CEO<br />
Kwon Young Soo's "Challenges for the<br />
24 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong><br />
Future LCD Display" in 2008 and CEO of the<br />
Samsung Electronics LCD Division Jang<br />
Won-Kie's "FPD Industry, Challenge for<br />
Value Creation" in 2009.<br />
This year's lineup includes " 3DTV, the 3rd<br />
Revolution" by the CEO of Samsung<br />
Electronics Yoon Boo-Keun, " The Role and<br />
Function of Displays in the Future Broadcasting<br />
& Communications Convergence<br />
industry" by Hyung Taegun, a permanent<br />
member of the <strong>Korea</strong> Communications<br />
Commission (KCC) and " Next-generation<br />
and Ultimate 3D Display" by Tokyo University<br />
Professor Yasuhiro Takaki.<br />
The IMID <strong>2010</strong> will be prepared by the following<br />
three committees -- the Organizing<br />
Committee, the Program Committee and<br />
the Execution Committee. Hanyang<br />
University Professor Kwon Oh-kyong and<br />
Seoul National University Professor<br />
Whang Ki-Woong jointly assume the post<br />
of Chairman of the Organizing Committee.<br />
And the Execution Committee is led by<br />
Seoul National University Professor Lee<br />
Sin-Doo leads and the Program Committee<br />
by Busan National University Yoon Tae-<br />
Hoon.<br />
The 10th IMID <strong>2010</strong>'s theme is how to entrench<br />
<strong>Korea</strong>'s No. 1 position in the global<br />
display market. <strong>Korea</strong> has emerged as a<br />
global display powerhouse with the transition<br />
from LCD notebook screens to desktop<br />
computer monitors and to flat-screen,<br />
wall-mounted TVs and OLED. However, in<br />
terms of 3D LED TV and smartphones,<br />
China, Taiwan and Japan have achieved a<br />
quantum leap, trailing closely behind<br />
<strong>Korea</strong>.<br />
<strong>Korea</strong>'s dependence on raw material imports<br />
is over 80 percent, so intensive and<br />
long-term R&D on original technologies<br />
should be pursued to secure the top spot.<br />
Q) We've heard that the IMID <strong>2010</strong>'s<br />
award ceremony is sponsored by Samsung<br />
Electronics and LG Display.<br />
A) Yes, that' correct. First of all, the IMID<br />
<strong>2010</strong>'s LG Display Award is hosted by LG<br />
Display to award R&D talent in the display<br />
sector. The LG Display sponsored Display<br />
Award consists of three awards, tentatively<br />
named the LG Display Young Scholar<br />
Award, LG Display Upcoming Researcher<br />
Award and LG Display Woman Researcher<br />
Award.<br />
Samsung Electronics also mentioned that<br />
long-term, intensive efforts should be<br />
made to obtain original technologies and<br />
nurture talent and promise to lend a helping<br />
to fostering talent in private companies.
Event Preview<br />
Organizing Committee Chair Kwon Oh-Kyong (First from right), Executive Committee Chair Lee Sin-Doo (Second from right), Program Committee Chair Yoon<br />
Tae-Hoon (Third from right) and Executive Committee General Affair Kim Hyun Jae (Second from left) introduce the preparation of IMID <strong>2010</strong> to Monica Chung,<br />
Chief Editor of <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> (First from left)<br />
Although detailed plans have yet to be unveiled,<br />
the discovery of up and coming researchers<br />
in the display sector will be the<br />
goal of newly created awards, which will be<br />
different from the previous MKE (the<br />
Ministry of Knowledge and Economy)-<br />
sponsored awards for product development<br />
and the Merck Award. Starting from<br />
this year, the two companies-- Samsung<br />
Electronics and LG Display- will continue to<br />
sponsor the IMID Award Ceremony.<br />
Q) Judging from the number of papers<br />
released, where do you think <strong>Korea</strong><br />
stands at the moment?<br />
A) The number of papers released has decreased<br />
in the past three years in <strong>Korea</strong>.<br />
This is because <strong>Korea</strong> is ahead of others<br />
nations in the pure technology sector or<br />
because of the PDP industry's downward<br />
trend. Noteworthy is the number of US papers<br />
have halved. This means the number<br />
of R&D institutes is not big enough to serve<br />
the vast US market, and <strong>Korea</strong> is a step<br />
ahead in the field of source technology.<br />
However, at the same time, the strong performance<br />
of China, Taiwan and Japan<br />
should be held in check. Growth in the<br />
number of papers in these nations indicates<br />
that they are formidable rivals in the<br />
making in the global display industry.<br />
Q) Could you tell us about recent trends<br />
in the global display industry?<br />
A) 3D touch pads and OLED are undeniably<br />
the hottest issues. In particular, the most<br />
attention is paid when OLED would make<br />
its market debut as a home appliance, but<br />
no set date has been made. Still, OLED has<br />
been losing the battle against LED in terms<br />
of resolution. That's why while the Galaxy S<br />
uses OLED, the iPhone comes with LCD<br />
called IPS mode produced by LG Display. In<br />
addition, it will take some time before<br />
OLED is applied to TV screens. Another<br />
trend is PDP, its market share has been<br />
decreasing, but this year thanks to the<br />
booming 3D industry, PDP came back.<br />
Q) We've also heard that excellent papers<br />
presented in the previous IMID will<br />
be introduced this year.<br />
A) Yes, that's right. We and publisher Tailor<br />
& Francis will jointly publish good IMID papers<br />
so as to introduce them to foreign<br />
scholars. Of course, the IMID holds the<br />
copyright for the book. The collection of<br />
those papers will serve as a great R&D reference<br />
because it will compile numerous<br />
papers-- ranging from LG Display's<br />
Information Display Devices to TFT-LCD,<br />
Flexible Display and LED and further to the<br />
IMID <strong>2010</strong>'s 3D TV and 3D Display.<br />
Q) What can be the next-generation cutting-edge<br />
technologies that would take<br />
over 3D displays.<br />
A) Kwon Oh-Kyong (okwon@hanyang.ac.kr),<br />
Organizing Committee Chair of IMID/IDMC/<br />
ASIA Display <strong>2010</strong> and Distinguished<br />
Professor of Hanyang University): As a<br />
matter of fact, no products have been produced<br />
that are more advanced than 3D displays.<br />
In other words, a unified R&D roadmap<br />
has yet to be thrashed out. Specifically<br />
speaking, in terms of panels, PDP is more<br />
suitable for 3D displays than LCD. And<br />
OLED's optimization for 3D displays is being<br />
utilized to achieve market commercialization.<br />
Overall, how the three display<br />
would evolve piques our interest.<br />
On top of that, more research will be conducted<br />
in areas related to human interfaces.<br />
Mobile phones' touch screens, video<br />
game motion sensors and remote controls<br />
are also used in other fields to achieve industrial<br />
convergence.<br />
Microsoft is working on Surface Display<br />
technology that turns any white wall into a<br />
display, while Google and Apple are also<br />
www.koreaittimes.com 25
Event Preview<br />
Kwon Oh-Kyong, Organizing Committee Chair of IMID <strong>2010</strong> and Distinguished<br />
Professor of Hanyang University<br />
Lee Sin-Doo, Executive Committee Chair of IMID <strong>2010</strong> and Professor of Seoul<br />
National University<br />
26 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong><br />
developing similar technologies and necklace-like<br />
mobile phones. What's more, the<br />
HMD (Head Mounted Display) technology<br />
that used to be used for military purposes<br />
is being introduced to the public through<br />
games. As a result, R&D activity is underway<br />
to develop next-generation, state-ofthe-art<br />
technologies in various sectors in<br />
line with industrial demands for new concepts<br />
that go beyond market staples like<br />
mobile phone, laptops, PCs and TV. Thus,<br />
people are expecting that a new form of<br />
markets like public displays will emerge.<br />
A) Lee Sin-Doo: From a different perspective,<br />
we need to think about what kinds of<br />
products will come to our society in what<br />
way. In other words, there are two ways,<br />
one is upgrading existing products and the<br />
other is developing completely new products.<br />
The market for upgrading existing<br />
products has continued to see technological<br />
developments, but in terms of market<br />
demand, the market has been oversaturated.<br />
Take flexible displays for example.<br />
Although they are emerging as an alternative<br />
to the creation of new markets, unless<br />
a new market for flexible displays is created,<br />
the need for flexible displays will remain<br />
lackluster in the current display market<br />
that is armed with most of the elements<br />
users need.<br />
3D glasses, for instance, have evolved<br />
greatly, and are divided into active glasses<br />
and passive ones. As of now, active glasses<br />
are mainly developed on the grounds that<br />
they are less fatigue-inducing. However,<br />
long hours of wearing active glasses do result<br />
in fatigue. Therefore, technological development<br />
will be pursued towards goggleless<br />
3D. Here comes a completely new<br />
technological development. This is because<br />
3D without glasses should be preceded<br />
by 3D controls in hardware and 3D<br />
production of fundamental contents. In<br />
conclusion, to create new markets rather<br />
than simply maintaining existing markets,<br />
both academia and industry should make<br />
efforts. I believe that creation of new markets<br />
is our responsibility for the survival of<br />
future technologies.<br />
Q) China and Taiwan are chasing closely<br />
after <strong>Korea</strong>. What kind of strategy<br />
should <strong>Korea</strong> have to follow through<br />
with to secure its No.1 position in the<br />
global display market?<br />
A) Kwon Oh-Kyong: The display industry, a<br />
parts industry, is heavily influenced by upstream<br />
and downstream industries. Thus,<br />
building networks with its upstream and<br />
downstream industries is all-important. In<br />
short, in the case of LCD panels, both<br />
growth of downstream industries (such as<br />
LCD TV, monitors, laptop computers and<br />
multi-media products) and upstream industries'<br />
speedy supply of parts like glass<br />
substrates, color filters and backlight units<br />
have a significant bearing on the competitiveness<br />
of LCD panels. In addition, although<br />
downstream industries have succeeded<br />
in localization of parts and material<br />
they use, we still imports most of our raw<br />
material needs from abroad.<br />
Therefore, first of all, <strong>Korea</strong> has to push<br />
ahead with large-scale LCD panel production<br />
in China and swiftly respond to rivaling<br />
companies' move to invest in large panels<br />
in China. Second, at the moment, LCD panels<br />
are being commoditized, so continued<br />
efforts for technological innovations should<br />
be made in line with industrial trends in<br />
technological advances. In other words,<br />
mid- and long-term, preemptive investment<br />
in R&D for next-generation products<br />
should be made.<br />
Third, compared to other high-tech industries,<br />
the display industry requires a wide
Event Preview<br />
range of parts and raw materials. Thus, the<br />
localization of key parts and materials and<br />
obtaining original technologies are more<br />
important than anything else. To that end,<br />
upstream and downstream industries<br />
should be seamlessly interlinked in an efficient<br />
manner. In the <strong>Korea</strong>n display industry,<br />
Samsung Electronics and LG Electronics<br />
have stratified global set makers as<br />
their affiliates who produce home appliances.<br />
Therefore, <strong>Korea</strong> has advantages in<br />
terms of industrial connectivity compared<br />
with China and Taiwan. Yet China as a<br />
communist nation boasts the strongest<br />
centralization and the largest market. Also,<br />
China and Taiwan are interconnected economically,<br />
as evidenced by the term<br />
"Chiwan (China + Taiwan)". Against this<br />
backdrop, looking 10 years down the road,<br />
the <strong>Korea</strong>n government should support<br />
R&D on original technologies and private<br />
companies should continue to focus on obtaining<br />
original technologies.<br />
Q) The <strong>Korea</strong>n government announced<br />
that localization of raw materials has<br />
made headway. What is academia's<br />
take on this?<br />
A) Lee Sin-Doo: When the <strong>Korea</strong>n government<br />
measured the extent of localization, it<br />
counted how many <strong>Korea</strong>n products were<br />
used on industrial sites. However, this simple<br />
way of measuring the degree of localization<br />
is wrong, because the core technologies<br />
for raw materials are not developed<br />
by <strong>Korea</strong>n companies. We just purchase<br />
technologies through MoUs and<br />
technological transfer deals and simply assemble<br />
downstream materials. In short,<br />
<strong>Korea</strong>s' accumulation of core technologies<br />
is very disappointing contrary to the government's<br />
announcement.<br />
Looking 10 years down the road, academia<br />
and industry try to push for many R&D projects<br />
in order to develop core technologies.<br />
However, the <strong>Korea</strong>n government's support<br />
for such endeavors leaves much to be<br />
desired. For example, the Ministry of<br />
Science and Technology was dissolved to<br />
create the Ministry of Education, Science<br />
and Technology, which made government<br />
IMID <strong>2010</strong> will be held on Oct. 11 to 15 at KINTEX, <strong>Korea</strong><br />
R&D support ambiguous. The Ministry of<br />
Education, Science and Technology shows<br />
more interest in new industries than in the<br />
display industry. In addition, the Ministry of<br />
Knowledge and Economy (MKE) is more<br />
interested in technological commercialization<br />
than the development of original technologies.<br />
Samsung Electronics' AMOLED has taken<br />
up as much as 98 percent of the global<br />
market. Localization of AMOLED is underway<br />
in the right direction. Besides, LG<br />
Display is also keen on moving the MOLED<br />
business forward. The <strong>Korea</strong>n government<br />
should take advantage of the two global<br />
leaders' synergetic effects and launch national<br />
projects that encourage other parts,<br />
equipment and materials suppliers to secure<br />
original technologies.<br />
Yeon Choul-woong/ bruceyeon@koreaittimes.com<br />
www.koreaittimes.com 27
Event Preview<br />
Exhibition Prime Time –<br />
Web 2.0 <strong>Korea</strong> Electronics Show<br />
KES - Makeover<br />
The value of a buyer at an exhibition is<br />
similar to that of the export value of two<br />
mid-sized cars. The costs a buyer incurs as<br />
hotel fees, service fees and transportation<br />
fees are approximate in value to that of an<br />
export. The government of cities such as<br />
Las Vegas, Berlin and Barcelona provide<br />
free public transportation and adjust concert<br />
dates of orchestras during exhibitions<br />
in hopes of creating a close relationship<br />
with the buyers.<br />
The <strong>Korea</strong> Electronics Show, which<br />
boasts a 40 year history, had a major makeover<br />
last year. With the implementation of<br />
the internet and entering of large department<br />
stores, the <strong>Korea</strong> Electronics Show<br />
(www.gokea.org) went through troublesome<br />
times, trying to figure out its place in<br />
the market place alongside other companies<br />
and exhibitions. Last year, the <strong>Korea</strong><br />
Electronics Show implemented a value<br />
chain centered approach and has so far received<br />
much of the spotlight from clients<br />
and buyers from both in and out of the<br />
country who are waiting for chance to participate.<br />
Web 2.0 and<br />
the <strong>Korea</strong> Electronics Show<br />
The recent iPhone trend can be explained<br />
as the result of a social phenomena.<br />
The iPhone has started a new, large<br />
scale "long tail" ecosystem that selects its<br />
target by solving the social problems between<br />
people. An exhibition is a marketplace<br />
that represents numerous interests.<br />
The marketplace must not only be able to<br />
provide goods at minimal costs but also be<br />
able to provide current trends and insights<br />
about future investments to research developers<br />
and CEOs. In addition, an exhibition<br />
must also provide future directions<br />
and goals of businesses to policy developers.<br />
Last year, the <strong>Korea</strong> Electronics Show<br />
had a makeover from a vertical concept of<br />
a "Trade Show" to a horizontal concept of<br />
a "Value Chain" which exhibits research<br />
and development, design, production and<br />
circulation. Instead of focusing on the<br />
product itself, the exhibition concentrates<br />
on design, research and development, content<br />
and circulation by dividing up the exhibition<br />
halls by different themes. In addition,<br />
by introducing next generation computing,<br />
digital broadcasting and 3D technology<br />
the <strong>Korea</strong> Electronics Show has<br />
seen great success.<br />
Creation of Large Ecosystems<br />
Last year, the <strong>Korea</strong> Electronics Show<br />
hosted an exhibition under the slogan of<br />
"The future of <strong>Korea</strong> has always started<br />
with <strong>Korea</strong> Electronics Show (KES)." The<br />
exhibition introduced themes of 3D expo<br />
and Green Tech and thus opened new<br />
horizons. The 3D movie Avatar became a<br />
great hit that can be matched by the smartphone.<br />
The <strong>Korea</strong> Electronics Show had<br />
already introduced this technology a year<br />
ago at its exhibition as Skylife broadcasted<br />
28 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong>
Event Preview<br />
3D for the first time ever. In addition, small businesses like, 'Red<br />
Rover' took part in the production of 'Avatar' and other English<br />
animation broadcasting channels and eventually turned out to become<br />
a worldwide star company in the field of 3D. Moreover,<br />
with the introduction of the 'Green PC Cafe' and cloud computing<br />
at the Green Tech exhibition and 2013 digital broadcasting at<br />
the digital broadcasting exhibition, <strong>Korea</strong>n businesses have made<br />
a successful debut to the field of broadcasting systems and equipment<br />
businesses that has long been dominated by Japan.<br />
Local Marketplace<br />
An exhibition offers more value than there is to be seen.<br />
Exhibitions provide an opportunity for participants to make contact<br />
with the local atmosphere and its national brand. In the case<br />
of <strong>Korea</strong>, Samsung rose to first and second place in terms of E-<br />
business last year. These companies have an intangible asset, "<strong>IT</strong><br />
<strong>Korea</strong>," and thus raise the importance of local exhibitions. Since<br />
last year, the <strong>Korea</strong> Electronics Show has invested funds into<br />
overseas road shows and to attract agents.<br />
It is a near impossible task for local small businesses to meet<br />
purchasing managers from multinational corporations like 'Haier'<br />
and 'Philips.' Even if they do meet these purchasing managers,<br />
they would have to deal with business trips, interpretations and<br />
hosting. There is much to be incurred. Starting from last year, the<br />
<strong>Korea</strong> Electronics Show has invested more than half of its funds<br />
to invite buyers from large companies. In addition, the <strong>Korea</strong><br />
Electronics Show also deals in trade consultation at the spot.<br />
We must not send our companies overseas anymore. Our companies<br />
have the knowledge and technological depth to do business<br />
in <strong>Korea</strong>. The time has come when our businesses can meet<br />
global manufacturing companies like Matsushita, Philips, Haier<br />
in <strong>Korea</strong> along with the global distributors like HUAQIANGBEI<br />
of China and Wal-Mart.<br />
This year, the <strong>Korea</strong> Electronics Show will strengthen its marketplace<br />
function and the 'Show in Show' concept so that not only<br />
participants and buyers but also many of those interested can<br />
solve their differences and build a new ecosystem together.<br />
Chun Go-eun/clairbear@koreaittimes.com<br />
Yoon Yo-tam / yoon@koreaittimes.com<br />
www.koreaittimes.com 29
Event Preview<br />
<strong>IT</strong>C<strong>2010</strong><br />
<strong>IT</strong>C Fair <strong>2010</strong> to be held<br />
at Songdo Convensia, Incheon in November<br />
30 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong>
Event Preview<br />
The <strong>IT</strong>C Fair <strong>2010</strong>, an international exhibition<br />
specialized in B2B in the <strong>IT</strong> and<br />
convergence fields, will be held at Songdo<br />
Convensia, a convention center in<br />
Incheon, from Nov. 3 this year for a threeday<br />
run.<br />
More than 200 <strong>Korea</strong>n and foreign<br />
companies are expected to participate in<br />
the international event under the slogan,<br />
"Experiencing Tomorrow Today, <strong>2010</strong>."<br />
The Incheon <strong>IT</strong> Promotion Agency<br />
(I<strong>IT</strong>PA) will manage the <strong>IT</strong>C Fair <strong>2010</strong>,<br />
the 9th of its kind, under the joint auspices<br />
of the Mini-stry of Knowledge Economy<br />
and Incheon Metropolitan City.<br />
As the <strong>IT</strong>C Fair <strong>2010</strong> was selected as<br />
the most promising exhibition by the<br />
Ministry of Knowledge Economy, the<br />
government will extend various supports<br />
for the international event, especially in<br />
the overseas marketing sector, including<br />
an export consultation meeting for global<br />
buyers, an I<strong>IT</strong>PA spokesman said.<br />
About 120 buyers form 15 countries are<br />
invited to attend the export consultation<br />
meeting and engage in in-depth export<br />
consultations with <strong>Korea</strong>n <strong>IT</strong> and convergence<br />
companies, he said.<br />
India Day<br />
"In particular, the I<strong>IT</strong>PA will operate<br />
'India Day' on Nov. 5, the last day of the<br />
global event, where buyers from India are<br />
to meet with <strong>Korea</strong>n counterparts operating<br />
small and medium-sized venture companies.<br />
Through the event, <strong>Korea</strong>n makers<br />
are expected to explore new global<br />
markets and secure new export sources<br />
with minimum costs," said the spokesman.<br />
The I<strong>IT</strong>PA also plans to attract some<br />
500 <strong>Korea</strong>n buyers in the <strong>IT</strong> and convergence<br />
fields to the event to help them promote<br />
domestic and foreign marketing effects<br />
and expand exchanges between industries.<br />
"To maximize synergy effects, we also<br />
plan to hold a large-scale international<br />
conference under the topic of the 'Prospect<br />
for the 2011 global <strong>IT</strong> market and strategy<br />
for overseas advancement, <strong>IT</strong> hot trends &<br />
new biz opportunity' by inviting world famous<br />
experts in the relevant sectors," he<br />
stated. Besides, the I<strong>IT</strong>PA will operate a<br />
variety of special halls, including a u-<br />
Game PR Hall, where visitors can see the<br />
2014 Asian Games in advance by using<br />
state-of-the-art <strong>IT</strong> technology, Robot Land<br />
PR Hall, the first robot theme park in the<br />
world; u-City PR Hall, Digital Cable TV<br />
PR Hall and an IPTV Experience Hall,<br />
the spokesman explained.<br />
Other events<br />
The agency is also planning to operate<br />
an auction house for <strong>IT</strong> goods and other<br />
special products produced in Incheon,<br />
hold the MBC Game StarCraft Competition<br />
and other special performances during<br />
the event period.<br />
"We are making all-out efforts to maximize<br />
marketing effects of small and medium-sized<br />
companies in the <strong>IT</strong> and convergence<br />
sectors and help them increase their<br />
exports through <strong>IT</strong>C Fair <strong>2010</strong>," he said.<br />
Those who hope to participate in the international<br />
event are required to make online<br />
application through the <strong>IT</strong>C Fair <strong>2010</strong><br />
homepage (www.itc.or.kr). Those who<br />
finish the application by Aug. 20 can get a<br />
40 percent discount in the participation fee<br />
of KRW 330,000. Those who attend the<br />
global event for the second consecutive<br />
year and get recommendation by any of<br />
18 <strong>IT</strong> promotion agencies in the country<br />
also can get the discount service. Meanwhile,<br />
Incheon-based companies are able<br />
to enjoy more favors. For instance, in the<br />
case of inviting foreign buyers, they can receive<br />
free lodging services, he added.<br />
Yeon Choul-woong/ bruceyeon@koreaittimes.com<br />
www.koreaittimes.com 31
Event Preview<br />
The 4th Asia Ministerial Conference<br />
on Disaster Risk Reduction Will be Held<br />
in <strong>Korea</strong><br />
The UN, The City of Incheon and NGOs Will Co-Host This Conference<br />
Starting from October 25-28, <strong>2010</strong>, the<br />
4th UN Asian Ministerial Conference on<br />
Disaster Risk Reduction (AMCDRR) will<br />
be held in Songdo Convensia in Incheon,<br />
<strong>Korea</strong>. The conference will be co-hosted<br />
by the UN, the city of Incheon and nongovernmental<br />
organizations (NGOs). The<br />
opening ceremony will begin on October<br />
26, <strong>2010</strong>, at 10:00 A.M. This will mark the<br />
4th time for this event. The 1st ever event<br />
was held in China in 2005, while the 2nd<br />
event was held in India in 20<strong>07</strong> and in<br />
Malaysia in 2008.<br />
The theme of this conference is to discuss<br />
topics related to "Disaster Risk Reduction<br />
for Climate Change Adaptation."<br />
It will focus particularly on the convergence<br />
of disaster risk reduction, climate<br />
change adaptation and available <strong>IT</strong> and<br />
green technology. Other topics of discussion<br />
include raising awareness and building<br />
capacity for disaster risk reduction.<br />
Through this conference, they want to develop<br />
and share information, technology,<br />
sound practices and lessons learned in climate<br />
& disaster risk management amongst<br />
all the participants. Lastly, they want to<br />
promote the integration of disaster risk reduction<br />
and climate change adaptation for<br />
the development of green growth.<br />
Currently, the AMCDRR committee is<br />
preparing this conference by developing a<br />
cooperative system which includes information<br />
from government sectors, universities<br />
and organizations. Through these efforts,<br />
they want to emphasize the severity<br />
of the dangers involving natural disasters<br />
32 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong><br />
due to climate change as well as pursuing<br />
a safer environment in the Asia-Pacific region.<br />
There will be participants from all over<br />
the world. Some participants include ministerial<br />
officials from 62 Asian & Pacific<br />
Nations, UN organizations and non-governmental<br />
organizations (NGO). Participants<br />
include representatives from Japan,<br />
China, India, Malaysia, UAE, Maldives,<br />
the United States and Australia. The conference<br />
is expecting approximately 800<br />
people to participate in this conference.<br />
Participants hope that certain objectives<br />
will be achieved through this conference.<br />
First, they want to review the action taken<br />
by the national governments and other<br />
stakeholders for the implementation of<br />
HFA as a follow up to the Beijing Action<br />
for Disaster Risk Reduction in Asia, the<br />
Delhi Declaration and the Kuala Lumpur<br />
Declaration. Next, they want to establish a<br />
practical and problem-solving system that<br />
can prevent extreme disasters that are<br />
caused due to climate change. They also<br />
want to implement technical and tangible<br />
solutions using the available cutting-edge<br />
technologies and create policies that ultimately<br />
prevent and reduce disaster risks<br />
throughout the region. Lastly, they will<br />
talk about finding out efficient methods to<br />
share climate information as well as technical<br />
developments in the field of disaster<br />
management.<br />
This conference will provide a forum for<br />
participants to discuss natural disasters<br />
and climate change as well as share information<br />
and propose solutions. In the Asia-<br />
Pacific region, there is a risk of certain natural<br />
disasters as well as disasters caused by<br />
climate change. Hopefully, through this<br />
conference, there are resolutions and solutions<br />
to make the public more aware of<br />
these situations and to possibly prevent<br />
these disasters from occuring.<br />
Daniel Ko/ danielko@koreaittimes.com
Events<br />
The <strong>Korea</strong> Real 3D Content Production<br />
Association Has a Kick-Off Ceremony<br />
With the start of July, The <strong>Korea</strong> Real<br />
3D Content Production Association started<br />
its move officially. The <strong>Korea</strong> Real 3D<br />
Content Production Association had a<br />
Kick-Off Ceremony today. For today's<br />
event, more than 200 guests from corporate<br />
relations and 3D related institutions<br />
were present for the ceremony. Also Yu<br />
In-chon, the Minister of Culture, Sports<br />
and Tourism, Yang Seung-taik, invited Researchers<br />
from ETRI and Kwak Kyungtaek,<br />
movie director, attended the ceremony.<br />
Kim Tae-sub, First Chairman of the<br />
<strong>Korea</strong> Real 3D Content Production Association<br />
and Chairman of KDC Group<br />
greeted every guest and started by saying<br />
Kim Tae-sub, Chairman of the <strong>Korea</strong> Real 3D<br />
Content Production Association<br />
"the 3D revolution is blowing around the<br />
world and the revolution just speeds up<br />
ranging from the home theaters, mobile to<br />
all types of displays." And he continued<br />
"For the development of the nation's 3D<br />
content industry, we will establish a variety<br />
of infrastructure elements for 3D content<br />
and will strengthen research and development<br />
through voluntary cooperation<br />
and participation."<br />
Soon, Yu In-chon, Minister of Culture,<br />
Sports and Tourism, gave a speech. He<br />
said "Now the 3D content industry will be<br />
a next-generation growth engine for the<br />
national economy and culture. As the government<br />
invests KRW 800 billion in the<br />
3D industry in the next five years, I hope<br />
Yu In-chon, Minister of Culture, Sports and Tourism<br />
this launch will act as a cornerstone for the<br />
3D industry development in <strong>Korea</strong>."<br />
Followed by, the director of famous<br />
<strong>Korea</strong>n movie, Friend, Kwak Kyung-taek<br />
stood at the stage. Kwack stressed that to<br />
survive, acceptance of new technology is<br />
important and 3D content is the only answer<br />
for the future of movie industry.<br />
The <strong>Korea</strong> Real 3D Content Production<br />
Association was established on May<br />
27 for the purpose of the 3D content industry<br />
activation, market promotion with<br />
member companies and for supporting 3D<br />
industry infrastructure. As the first and<br />
largest association of 3D content in <strong>Korea</strong>,<br />
currently, over 50 members companies<br />
and research institutions, academia and related<br />
industries are involved.<br />
This association will strive for market<br />
research, display standardization, creation<br />
of content and research and development<br />
for 3D. In addition, other various businesses<br />
such as education, symposia, exhibitions<br />
and competitions will be promoted.<br />
KimYearim/ yearim@koreaittimes.com<br />
Kim Tae-sub(left) and Yu In-chon(right) enjoy movies with<br />
3D<br />
The <strong>Korea</strong> Real 3D Contents Production Association’s Kick Off Ceremony<br />
www.koreaittimes.com 33
Events<br />
Lee Sangchul, CEO of LG U + announced their visions at the Proclaim Vision Ceremony<br />
LG U + Takes Flight<br />
A scene from LG U + TV commercial<br />
Do you think a penguin can fly? Surprisingly they can. A few<br />
years ago, the BBC screened remarkable footage of penguins flying.<br />
And you can check out the scene from the TV commercial<br />
for LG U + (www.lguplus.com), the new name for the former LG<br />
Telecom.<br />
This newest commercial of LG shows how much LG U + are<br />
desiring and striving for success. They indirectly revealed their<br />
goal to be a leading company in the Tele-communication industry.<br />
How so? In the ads, LG indentified themselves as a penguin<br />
and they made it what people would not expect, flying. Now LG<br />
U + is trying to step out just like the flying penguin. Also, if you<br />
look at the commercial closely, you can find two other penguins<br />
(might be competitors) on the ground just looking at the flying<br />
penguin while one is up in the air. On July 1, LG U + officially announced<br />
their desire to fly high. At the Vision Proclaiming<br />
Ceremony in Seoul, Lee Sangchul, CEO of LG U + stated that<br />
they are going to offer a new concept of value for customers by<br />
plus 'You' and minus 'Telecom'. Also LG U + is willing to take the<br />
lead to revoke the title of <strong>IT</strong> powerhouse for <strong>Korea</strong> with U<br />
Convergence service. Is it too ambitious? Remember they are the<br />
flying penguin. Unexpected things are happening.<br />
U Convergence Service<br />
With the launch of innovative customer services, U Convergence,<br />
they plan to lead world business. The U convergence service,<br />
as the customer convergence service, connects a variety of<br />
34 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong>
Events<br />
Lee Sang-chul, CEO of LG U + (left), at the press Conference<br />
Proclaim Vision Ceremony<br />
devices naturally regardless of location or units. With this service,<br />
LG U + intends to be the number one company in the new field of<br />
business where nobody has been yet.<br />
In order to make it work, they will structure ACN (AP Centric<br />
Network) and LTE (Long Term Evolution) which is considered<br />
as next-generation mobile communications. Also they will build<br />
cross-platform and Cloud infrastructure. Cross-platform is able to<br />
service content inexpensive and conveniently.<br />
In addition LG U + is going to precede 'Digital Free' to expand<br />
customer's value through supplying U convergence services consisting<br />
of Converged Home, Social Mobility and Smart Workplaces.<br />
And with open innovation with various partners, they will<br />
ensure excellent service and technology in the form of investment<br />
and alliances.<br />
Largest CAN range in the World<br />
The first project for 'Digital Free,' LG U + brought out the 'All<br />
nations Yo' plan.' Customers can select cell phones, internet, internet<br />
telephony, IPTV, anything they want without any conditions,<br />
a household is charged as much as they spend and can reduce<br />
communication expenses up to 50 percent when they use<br />
more than the amount limit.<br />
Along with, for the sake of the second project, LG builds ACN<br />
and LTE to provide high speed of 100mbps both in wired and<br />
wireless. 'ACN (AP Centric Network),' the intelligent WiFi<br />
Network only LG U + possesses, will be made full use of as a core<br />
infrastructure.<br />
ACN is not like other service infrastructures which are limited<br />
in only hotspots. ACN will be built by Nomadic Network and<br />
broaden its infrastructure to homes and business buildings and<br />
others including hotspots so that customers enjoy their service in<br />
safe and comfortable ways. (Nomadic network is able to use<br />
WiFi AP in the desired location while moving.) Due to its data<br />
speed and widening coverage, they expect to be able to shape advantage.<br />
LG U + designs to install high-performance WiFi AP, Structure<br />
AP in 250-2.8 million of homes and business buildings and 50<br />
thousand hot spots by 2012 and build a nationwide network of<br />
LTE and complete All-IP Networks by July, 2013.<br />
Prompt '-Telecom' with the fusion and<br />
customer-focused service, U Convergence<br />
Based on the infrastructural strategy, LG U + plans to provide<br />
U converged services in order to extend customer's value.<br />
Converged Home, Social Mobility and Smart Workplace are the<br />
ways to burgeon the goodness.<br />
Converged home customers can enjoy a variety of services in<br />
equipment at home. The entire unit will be connected to N<br />
Screen for sharing storage, streaming and other services. LG U +<br />
also is going to release IPTV 2.0, the evolution of participatory<br />
media combining existing IPTV with internet and mobile web.<br />
Next is Social Mobility. LG U + will show differentiated mobile<br />
communications by combining social services and mobile communication.<br />
Smart Workplace is the total solution for maximising work efficiency<br />
by maintaining the characteristics of the individual companies.<br />
Combined services such as mobile office, exclusive line,<br />
IDC will be provided based on corporate UC (Unified Communication).<br />
Also, LG will develop 'SaaS' (software as a service: only<br />
for Small& Medium Enterprises) as a platform for implementing<br />
n-screen services.<br />
Hopefully, the ambitious penguin, LG U + , not only takes flight<br />
from the domestic market, but flies thousands of miles to the<br />
world with its innovative services. Therefore not only will they<br />
make a success in business but inspire people just like they are inspired<br />
by the flying penguin.<br />
KimYearim/ yearim@koreaittimes.com<br />
www.koreaittimes.com 35
U-health<br />
The Road Ahead -<br />
What is the Ubiquitous Hospital?<br />
Traditional Healthcare means Hospital<br />
Healthcare, which is near-place healthcare<br />
to in-person patients. That is, the Healthcare<br />
that was and is confined to spatiotemporal<br />
boundaries. Pain is Guilt? Care at a<br />
distance, or in-absentia care, was conducted<br />
via post. Thanks to telecommunication<br />
technologies, Telemedicine (maybe in a<br />
narrow sense) has extended healthcare to<br />
far-place patients and has been most beneficial<br />
for populations living in isolated<br />
communities and remote regions. To<br />
some extent, Tele-medical Healthcare has<br />
somewhat overcome the space limitation<br />
of Hospital Healthcare.<br />
Some say Telemedicine in a broad sense<br />
refers to the use of communications and<br />
information technologies for the delivery<br />
of clinical and medical care. In other<br />
words, Telemedicine may postulate two<br />
healthcare providers or professionals<br />
called physicians or clinicians, discussing a<br />
case over the telephone or videoconferencing<br />
equipment to conduct a real-time consultation<br />
between medical specialists in<br />
two different areas. And it means a clinical<br />
medicine where medical data is transferred<br />
through interactive audiovisual media<br />
for consulting and remote medical examinations.<br />
The three main methodological procedures<br />
of Telemedicine, in a wide sense, are<br />
store-and-forward, remote monitoring and<br />
36 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong><br />
Kim Hak-dong, Director of Mobicomm Inc. And<br />
KW U-Globe Corp. and Director of Gana Animal<br />
Hospital<br />
interactive telemedical healthcare.<br />
Store-and-forward telemedicine involves<br />
acquiring clinical or medical data,<br />
such as medical images, vital signs etc.<br />
and then transmitting this data to a physician<br />
or medical specialist at a convenient<br />
time for asynchronous assessment. A difference<br />
between traditional in-person and<br />
telemedical healthcare is the presence of<br />
both parties at the same time. Dermatology,<br />
radiology and pathology are conducive<br />
to asynchronous telemedicine.<br />
Remote monitoring enables physicians<br />
or medical professionals to monitor a pa-<br />
By Kim Hak-dong/ m57102637@korea.com<br />
tient remotely, using various medical devices.<br />
This method is primarily used for<br />
managing chronic diseases or specific conditions,<br />
such as heart disease, diabetes<br />
mellitus or asthma. These services can<br />
provide comparable healthcare outcomes<br />
to traditional in-person patient, supply<br />
greater satisfaction to patients and may be<br />
cost-effective.<br />
Interactive telemedicine services or<br />
telemedical healthcare provide real-time<br />
interactions between a patient and healthcare-providers,<br />
including phone conversations,<br />
online communication and home<br />
visits. Many-sided activities such as history<br />
review, vital signal examination, and<br />
psychiatric evaluations can be conducted<br />
to those in traditional face-to-face treatment.<br />
So, "interactive" telemedicine services<br />
may be less costly than in-person<br />
clinical visits.<br />
Strictly speaking, we'd better use<br />
telemedicine and telemedical healthcare<br />
differently, for healthcare is the service of<br />
providing medical or clinical care. The<br />
terms tele-health, tele-consultation or e-<br />
healthcare are at times wrongly interchanged<br />
with telemedicine or telemedical<br />
healthcare. Like the terms "medicine" and<br />
"healthcare," telemedicine often refers only<br />
to clinical and medical activities while<br />
the term tele-health can refer to clinical<br />
and non-clinical services such as medical
U-health<br />
education, administration, and research.<br />
The term e-Health is often used as an<br />
umbrella term that includes tele-health,<br />
electronic medical records and other components<br />
of health <strong>IT</strong>. E-Health is a large<br />
scale multi-disciplined area which corresponds<br />
to a broad field of applications<br />
spanning from clinical applications, (e.g.<br />
tele-consultation, clinical or medical decision<br />
support, vital signs monitoring, home<br />
tele-care, ambulatory healthcare and e-<br />
Prescribing) to personalized health professional<br />
continuing education and e-<br />
Prevention through longitudinal healthcare<br />
event recording and lifetime health<br />
care records.<br />
And then what is the key difference between<br />
e-Health and u-Health? In the aspect<br />
of u-Health devices, u-Health needs<br />
several functions, that is, performing one<br />
or a few dedicated functions (embedded),<br />
using technology while moving (mobile)<br />
and using devices while the user's hands,<br />
voice, eyes or attention are actively engaged<br />
with the physical environment<br />
(wearable). In the aspect of u-Health networking,<br />
it requires connecting devices,<br />
embedded in such a way that the connectivity<br />
is unobtrusive and always available<br />
(pervasive), linking changes in the environment<br />
with computer systems (contextaware)<br />
and perceiving its environment and<br />
reacting accordingly (sentient). As the result<br />
of the above-mentioned ubiquitous<br />
functions, u-Health systems, work in concert<br />
to support people, carrying out everyday<br />
life activities, tasks and rituals in easy,<br />
natural way by using information and intelligence<br />
that is hidden in the network<br />
connecting these devices (ambient).<br />
U-Health is not linking patients to the<br />
healthcare providers with some electrical<br />
devices and <strong>IT</strong>, but building up an ergonomic<br />
human-centered healthcare system.<br />
And so u-Health works anytime,<br />
anywhere and always on. In a seamless<br />
way, u-Health gathers and exchanges appropriate<br />
and accurate data from various<br />
sources, and responds just in real time to<br />
patients in need, and transmits medical information,<br />
knowledge and relevant expertise<br />
to those who are in need of care.<br />
Through patient-oriented medical interventions,<br />
the ambient and seamless U-<br />
Health encourages a focus on preventive<br />
measures and greater emphasis on selfcare.<br />
In addition, it can aid in realizing<br />
rapid changes in a nation's healthcare infrastructures,<br />
financing, administration,<br />
management and healthcare delivery systems<br />
and procedures such as reduced administration<br />
costs and eliminating "inappropriate<br />
and unnecessary" emergency<br />
services. Moreover, reduced administrative<br />
and medical costs due to more efficient<br />
information flow and more effective<br />
workflows will further reduce the cost of<br />
products and services.<br />
U-Healthcare can include not only individual<br />
purchasers such as patients, caregivers<br />
or physicians, but also large group<br />
purchasers such as healthcare retailers,<br />
hospitals or health maintenance organizations.<br />
Large group purchasers can also include<br />
communities such as senior groups,<br />
virtual communities, sociopolitical advocacy<br />
groups or even multinational corporations.<br />
U-Healthcare providers perceive<br />
value arising out of reduced consumer<br />
search costs, product and service promotion<br />
costs and business transaction costs.<br />
Similarly, patients perceive value arising<br />
out of reduced product and service search<br />
costs and transaction costs. In addition,<br />
customer-focused U-Healthcare also provides<br />
improved shopping experiences and<br />
user convenience.<br />
On the basis of ambient and seamless u-<br />
Health technologies and U-healthcare,<br />
digitalized e-Hospitals establish u-<br />
Hospital. U-hospital is not the linking and<br />
gathering of several e-Hospitals but the<br />
systematizing, converging and integrating<br />
of healthcare, in-hospital and out-of-hospital<br />
healthcare, personal and public healthcare,<br />
physical and mental healthcare and<br />
moreover health and social services.<br />
Under u-Hospital, healthcare will be<br />
given to patients regardless of whether<br />
they are in or out of the hospital. In particular,<br />
on the same financial ground, including<br />
private and public insurances, out-ofhospital<br />
care will be no less generously<br />
covered than in-hospital care. Today our<br />
most important healthcare problems involve<br />
chronic diseases, deaths from suicide,<br />
homicide and accidents, mental illness,<br />
drug abuse and genetic disorders. To<br />
deal with these problems effectively we<br />
need to integrate personal and public<br />
healthcare with u-Health technologies and<br />
under u-Hospital. Most healthcare problems<br />
today have a significant emotional<br />
and behavioral component and we need to<br />
integrate physical and mental healthcare<br />
through u-Health technologies. Healthcare<br />
is delivered to patients who are in<br />
need of more than healthcare. They include<br />
the elderly, the emotionally disturbed,<br />
the physically and mentally handicapped,<br />
alcoholics and other drug abusers<br />
and so on. Because these patients need an<br />
integration of health and social services,<br />
we will have to integrate ambient u-Health<br />
technologies into u-Hospital.<br />
Methodologically, it follows from u-<br />
Hospital that 'How far is one, a patient or<br />
not, able to live relatively undisturbed in<br />
his/her daily life, at the same time to be<br />
under observation, and to carry on his/her<br />
typical daily activities, while maintaining<br />
contact with his/her physician anywhere<br />
when needed?'<br />
www.koreaittimes.com 37
Policy<br />
Let’s Make <strong>Korea</strong><br />
an Undisputed <strong>IT</strong> Powerhouse!<br />
Jeong Marn-ki, Director General for Electronics & <strong>IT</strong> Industries at<br />
the Ministry of Knowledge Economy<br />
Is <strong>Korea</strong> an <strong>IT</strong> powerhouse in real terms?<br />
The phrase "<strong>IT</strong> powerhouse <strong>Korea</strong>" has been often used in the<br />
media as well as in daily conversations. At the same time, we are<br />
also aware that some are skeptical of using the phrase. Many online<br />
comments say that "<strong>Korea</strong> is a telecommunications infrastructure<br />
powerhouse, not an <strong>IT</strong> powerhouse." If so, we'd better<br />
pay due attention to the reasons why some refuse to refer to<br />
<strong>Korea</strong> as an <strong>IT</strong> powerhouse.<br />
First of all, in North America and many western nations, <strong>IT</strong> is<br />
short for information and technology. In <strong>Korea</strong>, however, <strong>IT</strong><br />
stands for information and telecommunications. "Information &<br />
technology" and "information & telecommunication" seem similar<br />
at a cursory glance. Yet, taking a closer look at them, we can<br />
realize how different they really are. When "information and<br />
technology" is searched for in Wikipedia, the result says "Information<br />
technology (<strong>IT</strong>) is the study, design, development, implementation,<br />
support or management of computer-based information<br />
systems. .....computer hardware and software..." Then, we<br />
need to raise the question of whether <strong>Korea</strong> excels in computerbased<br />
information systems, hardware and software. The answer<br />
is unfortunately "no." This is because <strong>Korea</strong> does not have many<br />
computer-related industries whatsoever in either the hardware<br />
and software sectors.<br />
In the early 2000s, the venture business boom gave rise to a lot<br />
of <strong>IT</strong> venture companies, but when <strong>IT</strong> bubbles collapsed only a<br />
few small and medium sized <strong>IT</strong> firms managed to stay above the<br />
water. Yet, in terms of information and telecommunications,<br />
<strong>Korea</strong> seems deserving of the title "<strong>IT</strong> powerhouse" because<br />
<strong>Korea</strong> has bigger industries than any other nation in the communications<br />
technology (CT), sectors like mobile phones, fiber optic<br />
Internet access, digital TV and DMB (Digital Multimedia<br />
Broadcasting). Also, these industries are growing at a fast clip.<br />
If so, what can we do to make <strong>Korea</strong> a genuine <strong>IT</strong> powerhouse<br />
in both information & technology and information & telecommunications?<br />
In search of the right answer, <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> sat down with<br />
Jeong Marn-ki, Director General for Electronics & <strong>IT</strong> Industries<br />
at the Ministry of Knowledge Economy(www.mke.go.kr) to approach<br />
this issue from a policy point of view.<br />
Identifying weak links should be the first step<br />
toward a undeniable global <strong>IT</strong> powerhouse.<br />
"The <strong>Korea</strong>n government's policy for the <strong>IT</strong> industry is fivefold.<br />
The first step is to identify where the <strong>Korea</strong>n <strong>IT</strong> industry is<br />
the most vulnerable and raise their competitiveness," said<br />
Director General Jeong Marn-ki. "As of now, domestic development<br />
and production of information and technology -- such as<br />
computer software, hardware, broadcasting equipment and network<br />
equipment - is almost nonexistent. <strong>Korea</strong> has been solely<br />
dependent on imports when it comes to software industry in the<br />
information and technology sectors. A foreign research institute<br />
has recently concluded that the level of <strong>Korea</strong>'s softeware industry<br />
is lower than that of the Philippines," he continued.<br />
<strong>Korea</strong>' software industry is the weakest link in the information<br />
and technology sector. However, domestic software development<br />
does take place on a small scale. A few major companies have<br />
continued to develop computer-based software like computer<br />
vaccines, map and video players and about 15 percent of the<br />
38 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong>
Policy<br />
broadcasting equipment is <strong>Korea</strong>n-made.<br />
Still, the <strong>Korea</strong>n <strong>IT</strong> industry's level of globalization<br />
is as low as that of underdeveloped<br />
nations. As for broadcasting equipment,<br />
demand-based joint technology development<br />
needs to be pursued, in which<br />
parts and materials suppliers team up with<br />
demanders who pro-mise to purchase the<br />
finished goods. Do-mestic broadcasters<br />
can be the buyers of jointly developed<br />
broadcasting equipment that also needs to<br />
be exported to other nations.<br />
Director General Jeong Marn-ki continued,<br />
"Most of the <strong>Korea</strong>n software in use<br />
is far from globalization. For instance, a<br />
comparison between maps provided by<br />
some <strong>Korea</strong>n company and Google Earth<br />
shows that while the map offered by some<br />
<strong>Korea</strong>n company does not go beyond the<br />
<strong>Korea</strong>n peninsula, Google's map services<br />
allow users to explore every nook and cranny<br />
of the world.<br />
Therefore, Internet users living abroad<br />
have no access to <strong>Korea</strong>n-made products<br />
and a majority of <strong>Korea</strong>ns prefer Google<br />
Earth to <strong>Korea</strong>n counterparts. Take computer<br />
vaccines for example, most Internet<br />
users think that foreign-made vaccines are<br />
better in performance and interpretability<br />
and relatively light compared with <strong>Korea</strong>n<br />
ones. Although <strong>Korea</strong>n vaccines are good<br />
at fighting against domestically wellknown<br />
viruses, they are vulnerable to foreign-born<br />
viruses. As a result, the competitiveness<br />
of the <strong>Korea</strong>n software industry<br />
can be strengthened only through globalization."<br />
Competitive industries have<br />
also weaknesses.<br />
"Competitive industries such as semiconductors,<br />
mobile phones, displays, fiber<br />
optic Internet, digital TV and DMB also<br />
have vulnerable areas that need to be reinforced.<br />
As for displays, <strong>Korea</strong>n display<br />
panels' global share exceeds 50 percent,<br />
but most of the raw materials of display<br />
panels are imported. Over 80 percent of<br />
the core equipment related to exposure,<br />
deposition, etching and heat treatment is<br />
imported. This is true of semiconductors<br />
as well. <strong>Korea</strong> is often called a semiconductor<br />
powerhouse. But it is true only in<br />
terms of memory semiconductors like<br />
DRAM and flash memory. <strong>Korea</strong> has almost<br />
nothing when it comes to non-memory<br />
semiconductors like SoCs (System on<br />
Chip)," explained Director General Jeong.<br />
In the case of <strong>Korea</strong>'s display industry, if<br />
Japanese and US display equipment manufacturers<br />
fail to supply global leader<br />
Samsung Electronics and LG Display<br />
with key equipment, the two display makers<br />
have to bring their entire production<br />
lines to a halt. Moreover, the global SoC<br />
market has been a playground for US giants<br />
like Intel, Qualcomm and Broadcom<br />
(a combined share of 60 percent), Japan<br />
(20.5 percent), the EU (10.9 percent) and<br />
Taiwan (5.1 percent). <strong>Korea</strong>'s share in the<br />
global SoC market is less than half of<br />
Taiwan's.<br />
Director General Jeong mentioned, "The<br />
Ministry of Knowledge and Economy<br />
plans to unveil Plan for the Development<br />
of the SoC Industry," under which KRW<br />
2 trillion in public-private funds will be invested<br />
by 2015 to raise the exports of SoCs<br />
and its global market share to as much as<br />
USD 33 billion and 9.5 percent respectively.<br />
The plan also includes four strategies.<br />
Firstly, implementation of a project in<br />
which system manufacturers and fabless<br />
semiconductor companies jointly develop<br />
SoCs, creation of an SoC cluster in Pangyo,<br />
building a KRW 70 billion fables<br />
cluster fund and fostering SoC experts.<br />
Along with the four strategies, 13 sub-tasks<br />
will be hammered out to fully implement<br />
the plan next year.<br />
What's more, factoring in the fact that<br />
development of next-generation equipment<br />
costs tens of billions of won, the<br />
Ministry of Knowledge and Economy<br />
plans to provide a total of KRW 500 billion<br />
in R&D funds so as to achieve "demand-based<br />
localization of equipment development<br />
and production," in which<br />
equipment makers participate in joint development<br />
projects two to three years before<br />
scheduled commercialization.<br />
Deregulation is not an option<br />
but a must.<br />
When President Lee Myung-bak took<br />
office he said, "Since 2000, companies' facility<br />
investment has stood at a mere 2.2<br />
percent, which greatly stunts economic<br />
growth. The sluggish facility investment<br />
can be blamed on various kinds of government<br />
regulations." Government regulations<br />
on companies are a very serious<br />
problem.<br />
The Federation of <strong>Korea</strong>n Industries<br />
(FKI) and <strong>Korea</strong> Economic Research<br />
Institute (KERI) have recently evaluated<br />
about 5,000 government regulations and<br />
concluded that 1,664 of them need to be<br />
reformed. In other words, three out of 10<br />
regulations are unnecessary. Director<br />
General Jeong said, "The Electronics and<br />
Telecommunications Research Institute<br />
(ETRI) developed WIPI (Wireless Internet<br />
Platform for Interoperability), which is<br />
<strong>Korea</strong>'s standard mobile platform that<br />
standardizes mobile carriers' different mobile<br />
platforms to allow them to offer the<br />
same contents. Although WIPI itself is so<br />
well-intended, use of WIFI is not an option<br />
but a requirement. As a result, Black-<br />
Berry, developed by Canadian company<br />
Research In Motion (RIM), failed to break<br />
into the <strong>Korea</strong>n market two years ago due<br />
to the requirement of using WIPI. If it<br />
hadn't been for the regulation, <strong>Korea</strong>ns<br />
would have got their hands on smartphones<br />
much earlier."<br />
Thus, the Ministry of Knowledge and<br />
Economy (MKE) is determined to scrap<br />
or scale back conventional and perfunctory<br />
industry-wide regulations imposed on<br />
broadcasting & communications, the media<br />
and the <strong>IT</strong> industry's R&D. In particular<br />
the "2009 MKE Plan for Regulatory<br />
Reform" has been implemented to lower<br />
the entry barriers in 29 sectors for foreign<br />
investors. Those sectors will be opened in<br />
stages this year through consultations with<br />
relevant ministries.<br />
An era of convergence<br />
The <strong>IT</strong> industry's growth is not as impressive<br />
as it used to be. Its growth had<br />
www.koreaittimes.com 39
Policy<br />
hovered around 15 percent in the past, but<br />
it is now around 4~5 percent. Director<br />
General Jeong, however, pointed out that<br />
the absence of a control tower following<br />
the dissolution of the Ministry of Information<br />
and Communication is not responsible<br />
for this sluggish growth.<br />
"The <strong>IT</strong> industry has already passed<br />
through the growth period to enter its maturity<br />
stage. So we cannot expect a lot<br />
from the <strong>IT</strong> industry that has already<br />
grown significantly. Look at the auto and<br />
mobile phone markets. Each household<br />
owns more than one car and we hardly<br />
find any person without a mobile phone.<br />
The market does exist for existing ones<br />
who want to replace their old gadgets with<br />
new ones, not for new subscribers. Therefore,<br />
convergence of the <strong>IT</strong> industry and<br />
other industries should be carried out to<br />
create a new industry. Rather than putting<br />
a ministry in charge of the entire process of<br />
the <strong>IT</strong> industry's convergence, the <strong>Korea</strong>n<br />
government should lead relevant ministries<br />
to adapt their policies in a bid to create<br />
a new industry," said Director General<br />
Jeong.<br />
Mobile Industry is one of the <strong>Korea</strong>'s strong <strong>IT</strong> sectors<br />
Fostering <strong>IT</strong> talent<br />
Within the M<strong>IT</strong> School of Architecture<br />
and Planning is a department called the<br />
M<strong>IT</strong> Media Lab, where students exchange<br />
ideas and enter into heated discussions<br />
to flesh out what they have brainstormed.<br />
"The mega success of the iPhone is not<br />
solely the work of Steve Jobs but nearly<br />
200 talents who worked hard under the<br />
leadership of Steve jobs. Nurturing creative<br />
talent is directly related to the development<br />
of <strong>IT</strong> products. A <strong>Korea</strong>n version<br />
of the Media Lab should be created that<br />
avoids a conventional way of requiring<br />
students to take certain courses uniformly<br />
in order to allow students to flexibly take<br />
training-oriented courses that would help<br />
in R&D activities. Selection of students<br />
will expand to general high schools from<br />
the existing system in which professors<br />
pick students from science and foreign language<br />
high schools on a no-test basis," said<br />
M<strong>IT</strong> Media Lab<br />
Director General Jeong.<br />
Both the public and private sectors will<br />
annually invest KRW 17 billion in a <strong>Korea</strong>n<br />
version of the Media Lab -- which is designed<br />
to foster key talent for promising <strong>IT</strong><br />
convergence industries such as nanomaterials,<br />
bio chips, U-healthcare, intelligent<br />
robots and biomimicry. In addition, university<br />
led projects that connect academia<br />
to industry will be implemented. The<br />
<strong>Korea</strong>n government and the private sector<br />
will provide a total of KRW 100 billion in<br />
seed capital over the next 10 years and a<br />
university will be chosen among highly<br />
rated universities in July to build a Media<br />
Lab in <strong>Korea</strong>.<br />
"Unfortunately, the best and brightest<br />
high school students are reluctant to major<br />
in <strong>IT</strong> in college. Thus, a breakthrough<br />
should be made to nurture excellent <strong>IT</strong> talent.<br />
For example, sharing R&D achievements<br />
with <strong>Korea</strong>n <strong>IT</strong> companies and<br />
global <strong>IT</strong> titans can be one of the best solutions<br />
to this issue," added Director General<br />
Jeong.<br />
Yeon Choul-woong/ bruceyeon@koreaittimes.com<br />
40 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong>
Academia<br />
Soongsil University<br />
The Mecca of Information Education<br />
Good Men Hunting to Soongsil University<br />
A few good <strong>IT</strong>-men<br />
Finding a good <strong>IT</strong>-man is like diving to<br />
depths of 100 feet down an ocean in search<br />
of pearl oysters.<br />
For the July edition, <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong><br />
went good <strong>IT</strong>-men hunting to Soongsil<br />
University (http://infosci.ssu.ac.kr), the<br />
Mecca of information education. Not only<br />
is the university known as a birthplace of<br />
various <strong>IT</strong> related departments in <strong>Korea</strong><br />
but it is also recognized as the campus that<br />
values the good will of its students.<br />
"The School of Computing educates<br />
students to become leaders and noble citizens<br />
who make valuable contributions to<br />
the nation and the society with Christian<br />
leadership and ethics," said Dr. Yoo Chaewoo,<br />
Dean, College of <strong>IT</strong>. About 85 percent<br />
of its graduates in <strong>Korea</strong> today are<br />
recognized as experts in information technology<br />
with ethics, cooperation and service<br />
- the "pearl" of the <strong>IT</strong> industry.<br />
The pioneer of information<br />
education<br />
42 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong><br />
In 1970, the Department of Computer<br />
Science was established as the first of its<br />
kind in <strong>Korea</strong>. Within two decades,<br />
Soongsil launched the Graduate School of<br />
Information Science. The Department of<br />
Computer Communication in 1995 and<br />
the College of Information Science in<br />
1996 were also built for the first time in<br />
<strong>Korea</strong>n history.<br />
The Mecca of information<br />
education<br />
The Department of Electronic Engineering,<br />
Information and Telecommunication<br />
Engineering, Artificial Intelligence<br />
and Software Engineering are only a few<br />
of the types of information education<br />
Soongsil University campus offers. "The<br />
majority of our faculty collaborates and interacts<br />
with leading companies in <strong>Korea</strong><br />
like Samsung Electronics, LG Electronics<br />
and SK Telecommunications to conduct<br />
research addressing real-world concerns,"<br />
said Dr. Yoo. Soongsil University's information<br />
education covers broadcasting engineering,<br />
electronic engineering and digital<br />
media. In striving to bring education up<br />
to the global standard, Soongsil reorganized<br />
the School of Media as Global<br />
School of Media in 2008.<br />
"The global school of media has pioneered<br />
media engineering, media art and<br />
the digital content-related field for the future<br />
digital society's technology and culture.<br />
Our main objective for this school is<br />
to encourage the creativity of our students<br />
in digital media based engineering, art and<br />
business administration," Dr. Yoo Chaewoo<br />
said.<br />
Explore, Outreach, and<br />
Interact<br />
Soongsil students are supported to attend<br />
and visit various exhibitions and conferences<br />
at home and abroad. Students can<br />
also sign up for an exchange student program<br />
in China. "We have been sending<br />
our students to CES every year. We also<br />
try to host seminars and conferences within<br />
the campus for our students to catch the
Academia<br />
Dr. Yoo Chae-woo, Dean, College of <strong>IT</strong><br />
trends of the real world," professor Yoo<br />
added. The number of Chinese and<br />
Vietnamese students is gradually increasing<br />
in the Soongsil campus. Soongsil<br />
University is seeking to host more international<br />
students from countries worldwide<br />
in the near future.<br />
"During the vacation, our students fly<br />
with their professors to countries like<br />
China and Vietnam to reach out to their<br />
communities. There, the students volunteer<br />
in <strong>IT</strong> fields by teaching and sharing<br />
the latest information technology with<br />
them. This has been inspiring some of the<br />
students in those communities to come to<br />
our school to further their education," said<br />
Dr. Yoo.<br />
The School of Computing has produced<br />
more than 5400 graduates, who are currently<br />
working in diverse universities, research<br />
institutions, government organizations<br />
and industries. The graduates of<br />
Soongsil University School of Computing<br />
have been recognized and honored for<br />
their contributions to the advancement<br />
and growth of the computing field.<br />
Practical education and research<br />
opportunities<br />
Soongsil University's graduate schools<br />
have been expanding their size and content<br />
over the years to be noted for their research<br />
strengths. All students admitted to<br />
the graduate program are provided with<br />
scholarship and stipend depending upon<br />
involvement of projects." We hope to see<br />
the foreign students joining our intensive<br />
research at our graduate schools. All foreign<br />
students are waived tuition," Dr. Yoo<br />
added.<br />
More than 200 graduate students are<br />
working on Master and Ph.D. degrees in<br />
the Department of Computer Science. The<br />
graduates are playing active roles in various<br />
<strong>IT</strong> organizations. As pioneers of information<br />
education, Soongsil graduate<br />
school's strength lies in advanced research<br />
in new areas.<br />
The Department of Digital Media offers<br />
Master's and Ph.D. degree programs. In<br />
the Master's program, students acquire the<br />
ability to solve complex programs areas including<br />
media, content engineering, media<br />
art and aesthetics using advanced theoretical<br />
foundations. Masters students conduct<br />
further research to devise new theoretical<br />
models for media and innovative<br />
productions in a Ph.D. program. The<br />
Department of Digital Media has been<br />
conducting research on products jointly<br />
with governments, research centers and industry.<br />
The Department of Electronic Engineering<br />
and Department of Information<br />
and Communication also have been conducting<br />
intensive research with faculty in<br />
Master's and Ph.D. programs. With 31<br />
full-time faculty members in the program,<br />
the research has been noted for having<br />
strength in semiconductor, computer and<br />
control, network, communication, signal<br />
processing, RF, optics and biomedical engineering.<br />
This year, Soongsil University launched<br />
Convergence Research Center, or Soongsil<br />
Institute of Fusion Technology. Here,<br />
the research for green energy technology,<br />
green finance, digital broadcasting contents,<br />
robot-sensibility technology, ubiquitous<br />
welfare, next generation mobile web<br />
application, synthetic biotechnology and<br />
<strong>IT</strong>-convergence industrial technology will<br />
be conducted.<br />
"The word convergence is inevitable in<br />
every part of society we live in today. In<br />
order to withstand the current movement<br />
of ICT, we have recently opened Soongsil<br />
Institute of Fusion Technology. We envision<br />
to research and develop convergence<br />
projects as well as training professionals to<br />
be the pioneers of the new growth industry,"<br />
said Kim Dae-keun, President of<br />
Soongsil University.<br />
Venture Business Supporter<br />
Soongsil University really supports its<br />
students when they decide to open up a<br />
venture business. The university provides<br />
finance, administration and office space.<br />
"We encourage and support our students<br />
to enter notorious activities and contests.<br />
Different experiences are essential in students'<br />
improvement," Dr. Yoo said.<br />
The first and the best<br />
Soongsil University has been a frontier<br />
in information education with a challenging<br />
spirit since its establishment. Long lasting<br />
history and its undying support for students'<br />
education have been nurturing technologists<br />
and researchers to be the leaders<br />
of <strong>IT</strong> industry. Up to 85 percent of its graduates<br />
are working in the <strong>IT</strong> area today<br />
with tradition and harmonization, and the<br />
university is opening arms to go global.<br />
Chun Go-eun/clairbear@koreaittimes.com<br />
www.koreaittimes.com 43
Open GyeongGi-Do<br />
Gyeonggi Province Pushes<br />
for <strong>IT</strong>-Based Social Welfare Safety Net<br />
Gyeonggi Province (www.gg.go.kr) is actively pushing ahead<br />
with building an <strong>IT</strong>-based social welfare safety net.<br />
<strong>Korea</strong> is one of the world's <strong>IT</strong> powerhouses and Gyeonggi<br />
Province is the production base and the center of technology development<br />
of such global <strong>IT</strong> companies as Samsung Electronics<br />
and LG Electronics, Governor Kim Moon-soo said.<br />
"The province will actively foster <strong>IT</strong> convergence technology,<br />
green growth and ubiquitous technology as the next-generation<br />
new growth engines to upgrade citizens' welfare level and create<br />
more jobs," Gov. Kim said "Related to this, we will make all-out<br />
efforts to maximize synergy effects by applying <strong>IT</strong> technology to<br />
semiconductor, display, BT, NT, automobile and textile & material<br />
sectors."<br />
"In addition, we will graft ubiquitous technology on new generation<br />
energy industry in keeping with the government's campaign<br />
for green growth. For instance, we will foster solar energy industry,<br />
supply LED and build various u-<strong>IT</strong>-based environment, including<br />
u-City, u-floriculture and u-healthcare," he said.<br />
He also said that the province plans to build "Gyeonggi G-free<br />
zone" jointly with communication operators to enable use of<br />
wireless Internet everywhere in the province, by 2014, leading the<br />
mobile integration communication revolution.<br />
"Through construction of information infrastructure, we can<br />
create favorable environments for both residents and enterprises,<br />
which will lead to strengthening of cooperative system and<br />
smooth communication,' said Yang Jae-soo, advisor to the governor<br />
of the province for information & communications.<br />
Besides, Gyeonggi Province will build an industrial security<br />
belt and create a special zone for safety-related companies, while<br />
operating the cyber safety control center for small and mediumsized<br />
enterprises, he said.<br />
Kim Moon-soo, Governor of Gyeonggi Province<br />
Mecca of contents industry<br />
Commenting that the importance of the cultural content industry<br />
is growing owing to speedy development of industrial structure,<br />
high value added and big effects for creation of employment,<br />
Yang said Gyeonggi Province plans to foster content industry as a<br />
future-oriented growth engine.<br />
"In keeping with the government's goal of achieving per capita<br />
national income of USD 40,000, Gyeonggi Province plans to<br />
raise per capita output in the province from USD 15,000 in 2008<br />
to USD 40,000 in 2019 by developing contents industry," said the<br />
advisor.<br />
To this end, the province is propelling to create content industry<br />
cluster comprising game, video, cartoon and publications, foster<br />
manpower in the industry, as well as build a mutual cooperation<br />
system between private and government sectors and between<br />
large and smaller companies, he said.<br />
"As part of efforts to build the content industry cluster, we will<br />
actively foster the game industry in Seongnam City, cartoon and<br />
animation in Bucheon City, broadcasting and video in Goyang<br />
City and publication in Paju City," he explained.<br />
The province attracted the global game hub center in June<br />
2009, opened the game commercialization support center in<br />
September 2009 and established the Gyeonggi mobile app support<br />
center in June <strong>2010</strong>. It plans to establish the Gyeonggi con-<br />
44 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong>
Open GyeongGi-Do<br />
Dr. Yang Jae-soo, GyeongGi-Do governor’s advisor<br />
in information and communications<br />
tents company support center in August<br />
this year.<br />
It will also extend support to small and<br />
medium-sized companies for their content<br />
manufacture, overseas exports and activation<br />
of performance & video businesses.<br />
"In line with the government's efforts to<br />
pull down the high unemployment rate for<br />
youths, the province will actively foster<br />
1,300 young people as professional manpower<br />
in the content industry,' said Yang.<br />
For the first time among provincial governments,<br />
it will create KRW 20 billion<br />
won in a video-specialized fund to extend<br />
financial supports to 3D movies, games<br />
and cartoon manufacturers facing shortages<br />
of business funds.<br />
"By systematically supporting promising<br />
and future-oriented companies, we<br />
will foster Gyeonggi Province as the<br />
Mecca of the content industry representing<br />
Asia," he said.<br />
Smart Gyeonggi-do<br />
<strong>IT</strong>-based welfare policy<br />
For children of the underprivileged,<br />
Gyeonggi Province plans to establish an<br />
IPTV study room at all of the province's<br />
621 regional children centers, he said.<br />
Through the facility, the province will provide<br />
real-time EBS broadcasting and a variety<br />
of other educational programs on<br />
curricula for primary, middle and high<br />
schools, English and Chinese characters.<br />
It also set aside KRW 1.24 billion won<br />
in budget for informatization projects for<br />
the underprivileged in <strong>2010</strong>. The fund will<br />
be used for expansion of informatization<br />
education for the disabled and senior citizens,<br />
assistance for informatization of<br />
agricultural and fishery villages and a campaign<br />
to send PCs to social welfare facilities.<br />
Noting that a growing number of residents<br />
in the province are using wireless<br />
Internet in keeping with an increase in the<br />
number of smartphone users, Yang said,<br />
"We have already developed application<br />
programs for smartphone on traffic information,<br />
libraries and tourism in the<br />
province. We will also continue expanding<br />
the services in the future.<br />
"For instance, we plan to offer information<br />
on bus routes, real estate and jobs to<br />
residents in the province by the end of<br />
July," he said.<br />
The advisor also said that Gyeonggi<br />
Province will exert best efforts for development<br />
of various applications for smartphones<br />
and activation of mobile content<br />
industry through close cooperation with<br />
Samsung Electronics and KT.<br />
In particular, it is pushing ahead with<br />
establishing Wi-Fi zone in some 3,000<br />
public places in the 31 cities and gun in the<br />
province by the end of this year under cooperation<br />
with communication operators<br />
to help residents use wireless Internet free<br />
of charge, he said.<br />
Along with this, the province will pursue<br />
a flexible working system based on<br />
ubiquitous <strong>IT</strong>, called "Smart Office" or<br />
"Smart Work" to enhance efficiency of administration,<br />
said Yang.<br />
"Besides, we will push for the "Smart<br />
Healthcare" campaign for residents' effective<br />
health management and the "Smart<br />
Water" project to supply clean and pure<br />
water," he added..<br />
Yeon Choul-woong/ bruceyeon@koreaittimes.com<br />
www.koreaittimes.com 45
Celebration<br />
‘Pioneer’ is the name of TG Sambo<br />
After the 30th Foundation Anniversary, TG Sambo tells the history of the company and computer.<br />
July 2 was a night after TG Sambo's hard work as the first pioneers<br />
of the computer industry in <strong>Korea</strong> shined glam.<br />
TG Sambo(www.trigem.co.kr) had a Gala Party inviting over 100<br />
consumers and related people for its 30th foundation anniversary. The<br />
guests enjoyed the events on that night and celebrated Sambo's birthday.<br />
Now <strong>Korea</strong> is the Internet powerhouse of the world. Who could<br />
possibly know what it would be like being a starter in unopened market.<br />
It has been a long journey to the company, as the first computer<br />
company in <strong>Korea</strong>, the company created something from nothing.<br />
Every home owns a computer. Every office has computers to work on.<br />
We cannot deny that it was partly possible with the help of TG Sambo.<br />
The first computer of Sambo, SE-8001<br />
<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> met TG Sambo's leader to talk about the history of<br />
TG Sambo.<br />
The following is the interview with Sohn Jong-moon, CEO of TG<br />
Sambo.<br />
Q : I would like to congratulate on your<br />
30th Foundation Anniversary, could you<br />
tell us how you feel about it?<br />
A : SE-8001 by TG Sambo was the very first<br />
computer that Sambo and <strong>Korea</strong> made.<br />
The history of TG Sambo is like the history<br />
of computers in <strong>Korea</strong>. According to a statistics,<br />
the possibility of a company last for<br />
30 years is just 0.02 percent. In the middle<br />
of fierce competition, TG Sambo survived<br />
as one of 0.02 percent. It is because of its<br />
incessant efforts for better technology, but<br />
I think the true reason for the existence of<br />
the company is the customers who have<br />
believed in us for a long time. I truly thank<br />
every customer for their endless support<br />
and trust in TG Sambo. And we will keep<br />
growing as a customer-friendly enterprise.<br />
Q : Tell us about the first personal computers'<br />
yesterday and today<br />
A : TG Sambo released the first model SE-<br />
46 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong><br />
8001 which embedded 1MHz CPU 30 years<br />
ago. Nowadays, computers have got higher<br />
capability and the size is getting smaller<br />
than before. The development of the computer<br />
itself has made more progress than<br />
it looks. Yesterday's computer was a specialized<br />
device which used in only in corporations<br />
and researchers. However, today's<br />
computers have broadened territories into<br />
home, office and everywhere. In addition,<br />
as the growth of game and internet industries<br />
became, it was possible to get masses<br />
of information and enjoy the new concept<br />
of entertainment.<br />
And now computers knock the new paradigm.<br />
High technologies in hardware or<br />
software are not what customers look for<br />
anymore. Instead, new services and content<br />
are welcomed. And it is caused by the<br />
paradigm change.<br />
For the past 30 years, TG Sambo led the<br />
previous paradigm and from now on TG<br />
Sambo will take the lead in the new trend<br />
and suggest it to customers.<br />
Q : Your determination to regain the reputation<br />
is new after the company has<br />
been through a transition period?<br />
A : Whenever a product comes out to the<br />
public, it is important to set the standard.<br />
Needless to say, the unconditional standard<br />
should be the customer's eyes.<br />
In the past, TG Sambo released a PDA<br />
named "JamPad' for the first time in<br />
<strong>Korea</strong>. As soon as it came out, it received a<br />
good response from industry experts.<br />
However, unfortunately it just failed to persuade<br />
consumers. It is not because of its<br />
quality or design, because of that the company<br />
was indifferent to the customers' eyelevel.<br />
We think we were overconfident<br />
about advanced technology and disregarding<br />
our customers resulted in the failure.<br />
Ever since, TG Sambo has shown cus-
Celebration<br />
Sohn Jong-moon, CEO of TG Sambo (center) and guests at the Gala Party, ‘The 30 years of TG Sambo, the 30 years of Computer in <strong>Korea</strong>.’<br />
tomer-oriented products. This is how we managed to last 30 years<br />
and how we must do for another 30 years from now on. Reviews<br />
for this great product design or performance evaluation for a good<br />
product should be done by customers, not by the producers. TG<br />
Sambo as a consumer-friendly business keeps trying to satisfy the<br />
customers by making great products.<br />
Q : Technology and know-how made today's Sambo. The advantages<br />
of your own characteristics are different from other<br />
companies.<br />
A : TG Sambo as the first computer company in <strong>Korea</strong> led the popularization<br />
of computers. The company is capacity-rich from 30<br />
years of cumulative know-how. Also, we are a customer friendly<br />
group. Once we led the popularization of computer usage with the<br />
TRGEM 20XT, desk top computer.<br />
Through exceptional events such as a change campaign, we have<br />
put in efforts to relieve the burden on the consumers to expensive<br />
equipment, steadily. TG's 30 years of know-how made everything<br />
possible including the reliability and high performance of products<br />
and specializing in pc pricing for customers.<br />
We also think that the national A/S network provides a reliable service<br />
and with this, a total solution such as product development<br />
and sales services gave high satisfaction to our consumers.<br />
Q : Do you have a message for the customers who have loved<br />
the company and products for the last 30 years?<br />
A : I must say that thank you to all the customers. TG Sambo's success<br />
in business is a result of customers' encouragement. Since<br />
its establishment, TG Sambo has been together in the industry<br />
with computers. In the future, the company as the leader in the<br />
computer industry will do its best for the computer history in<br />
<strong>Korea</strong>. Also, we will develop more of a consumer-friendly corporate<br />
culture and produce goods from the thinking of customers at<br />
their eye level and what customers need. We sincerely appreciate<br />
customers' encouragement and unchanging loyalty for 30 years.<br />
Thank you.<br />
KimYearim/ yearim@koreaittimes.com<br />
Averatec Latte<br />
www.koreaittimes.com 47
Electronics Special<br />
Tracing 50 Years<br />
of <strong>Korea</strong>'s Electronics Industry<br />
Development<br />
Development and commercialization of Mobile WiMAX<br />
With the Smartphone trends, today is the golden time for Mobile WiMAX<br />
Today all is possible with internet. From a simple searching for<br />
information to social networking, even the banking. It is just a 'cannot-live-without'<br />
for modern humans. As the internet develops, it<br />
broadens its territory to the outside. As a result, people can access<br />
the web everywhere with wireless internet.<br />
This kind of life style is allowed by the technical advances and<br />
the hard work of many people. Among them, in particular, Yim<br />
Chu-hwan, President of <strong>Korea</strong> Digital Cable Laboratories could be<br />
called the man who enables wireless internet technology, the greatest<br />
achievements of the era. Let's trace back to 2001 when Yim was<br />
the Secretary-General of TTA. It was the time <strong>Korea</strong> was buzzed<br />
with CDMA's export marketing to China and other nations after<br />
the commercialization of CDMA technology for the first in the<br />
world. In the middle of the sensational affair, Yang Seung-taik, the<br />
former minister of the Ministry of Information and Communication<br />
predicted "The mobile world will move on Wireless Data<br />
Communication" and ordered Yim to make a decent standard to<br />
prepare for the upcoming new age. And after a while of discussing<br />
the research process, the research and development for wireless internet<br />
went into full production in 2003.<br />
Yim Chu-hwan was appointed as the Director of ETRI in<br />
November 2003, and the wireless internet project became more active<br />
under the conduct of Chin Dae-je, the former Minister of the<br />
Ministry of Information and Communication.<br />
Since there was a possibility of commercialization, the project<br />
was sponsored by only private investment companies such as SK<br />
Telecom, KT and Hanaro Telecom. Neither was the nationwide<br />
one. While ETRI and Samsung researchers co-developed, the great<br />
support and high interest from Lee Ki-tae, the former President of<br />
Telecommunication Business Unit in Samsung Electronics of<br />
those days were a big boost for the research, so the work flowed<br />
nicely. A year later, LG Electronics showed their interest in involvement<br />
for the project, sadly it was too late for them.<br />
Finally in December 2004, the development of mobile internet<br />
Yim Chu-hwan, President of <strong>Korea</strong> Digital Cable Laboratories<br />
technology, Mobile WiMAX has finished. Although it was laboratory-diagnosis<br />
technology, ETRI and Samsung made a hit to possess<br />
the mobile internet technique officially as the first in the world<br />
and the universe. Along with the fast standardization from IEEE,<br />
WiMAX, the innovative mobile internet technology, has revealed<br />
its appearance along with the standard nomenclature, 'IEE<br />
802.16e.'<br />
There is an interesting episode retold by Yim. ETRI and<br />
Samsung electronics got together to celebrate the successful completion<br />
of technology development. Yim said to Lee Ki-tae lightheartedly,<br />
"Since we developed some technology, don't we deserve<br />
to get something?"<br />
48 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong>
Electronics Special<br />
Yang Seung-taik(left), the former Minister of MIC and Invited Researcher of<br />
ETRI / Chin Dae-je(right), the former Minister of MIC and President&CEO of<br />
Skylake Incuvest & Co.<br />
Lee smiled thoughtfully, and then decided to give KRW 1.5 billion<br />
of rewards to ETRI. Lee didn't take less than 5 minutes to have<br />
the final word. This story is a perfect example to glimpse the reputation<br />
of Lee, as a man with initiative and drive.<br />
Soon, WiMAX got a nickname, 'WiBro,' in <strong>Korea</strong> taking the<br />
name from 'Wireless' and 'Broadband.' In 2005, KT and SK<br />
Telecom were granted ability to be the operators of the technology.<br />
Hanaro Telecom who participated in the beginning of the project<br />
unfortunately had to give up the booking during the process. The<br />
reason why is known that the foreign investors were against investment<br />
at the time. Currently, the assigned frequency for Hanaro was<br />
returned and remained open.<br />
However, the commercialization for WiMAX had been sluggish<br />
for the next 2 years, it was only a limited-service in certain areas including<br />
Seoul and Boondang in 2006. Nevertheless SK Telecom<br />
and KT, got the license for WiMAX; the two mobile business carriers<br />
slacked up the hereafter investment.<br />
Nowadays the wireless date usage begins to blow with the recent<br />
Smartphone trends, the situation turned in WiMAX's favor. Today<br />
is literally the golden time for Mobile WiMAX since its birth.<br />
KT and SK Telecom certainly changed their attitude and treated<br />
WiMAX nicer than before. KT developed a portable Wi-Fi router,<br />
'Egg,' and builds WiMAX networks all around the nation. SK<br />
Telecom who seemed slow in investment during the past, also has<br />
been involved in a variety of related businesses to keep up with the<br />
trend. WiMAX's popularity is not a phenomenon only in <strong>Korea</strong>.<br />
Rather, it is way popular in other nations. According to data recently<br />
examined, 568 networks of WiMAX were built in 148 countries<br />
around the world which is a 14.3 percent of growth from a year<br />
ago, 522 networks in 147 nations. It just proves the high value of<br />
WiMAX.<br />
This domestic technology is contributing to the internet usage of<br />
cosmopolitan people around the world especially, in Africa where<br />
there is incomplete internet network construction and in the Asiapacific<br />
region, high demand on data. If so, how we can predict the<br />
future of WiMAX? Yim answered with the question by saying, "It<br />
is unmanageable to spread the wired internet in the wide areas like<br />
Africa. However, wireless internet technology, WiMAX, covers 2-<br />
4km of area per a base station, so it is much more effective in many<br />
ways." Yim expected that the foreign demand will be increasing<br />
steadily citing the cases which are KT currently process the<br />
WiMAX business directly in Uzbekistan since the acquisition of a<br />
business in 2008 and SK Telecom have recently engaged in a business<br />
in Malaysia.<br />
He added by saying, "WiMAX has broader coverage than WiFi.<br />
Therefore, it has the high value in use at home and abroad. Even<br />
though, LTE (Long Term Evolution), the next network for the future,<br />
is emerging, WiMAX will firmly stand its position and be<br />
widely used as an international standard."<br />
Developing the mobile internet technology, WiMAX and retaining<br />
the source technology with standardization is great enough to<br />
get praises, but it also left some to be desired. Such as to let the technology<br />
to rest for over four years after its commercialization of the<br />
technology in 2006. And Yim named the reasons for the error of<br />
bidders' selection. He explained that since KT and SK Telecom already<br />
have been operating the wireless business, it can not be<br />
helped, their negative attitude on additional investment. And he<br />
was sorely missed by the stopover of Hanaro Telecom.<br />
Yim said "Because of that, Hanaro Telecom did not have a wireless<br />
business communications. They would actively promote network<br />
building compared to other carriers. If they pursued the project<br />
without giving up, today <strong>Korea</strong> might shine in full glory in to<br />
the world as the powerhouse of the Smartphone."<br />
In the past when Hanaro telecom and KT were competitive towards<br />
ADSL, wired internet access lines, the fierce fight between<br />
two companies enabled <strong>Korea</strong> to be the Internet powerhouse.<br />
Full Series Schedule<br />
For those interested in past or future issues of this series, here is<br />
the full schedule of the series:<br />
July 2009 : An overview<br />
August 2009 : The electronics industry is born<br />
September 2009 : Electronics industry gains momentum<br />
October 2009 : Color TV production opens a new vista<br />
November 2009 : Radios, cassettes<br />
and electronic watches change lifestyle<br />
December 2009 : The personal computer arrives<br />
January <strong>2010</strong> : TDX1 introduced into the local network<br />
February <strong>2010</strong> : TFT LCD allows determination of film thickness<br />
March <strong>2010</strong> : CDMA comes into commercial use<br />
April <strong>2010</strong> : U-technologies (part 1)<br />
June <strong>2010</strong> : U-technologies (part 2)<br />
July/August <strong>2010</strong> : WiMAX opens<br />
September <strong>2010</strong> : Era of IPTV<br />
KimYearim/ yearim@koreaittimes.com<br />
www.koreaittimes.com 49
FEZ<br />
GFEZ Develops Seven Industrial Estates<br />
to Attract Investment<br />
The Gwangyang Bay Area Free Economic<br />
Zone (GFEZ) Authority aims to attract<br />
a total of USD 1.3 billion in investment<br />
from domestic and foreign investors<br />
this year, a top official of the authority<br />
said. We plan to attract active investment<br />
from new generation clean energy, including<br />
solar energy and wind power, futureoriented<br />
products and food processing sectors<br />
to Gwangyang bay area in <strong>2010</strong>," said<br />
Choi Jong-man, commissioner of GFEZ,<br />
said. Up until now, traditional manufacturing<br />
companies centering on the steel<br />
and petrochemical fields have made active<br />
investment in the region.<br />
The GFEZ(www.gfez.go.kr) Authority<br />
was launched in 2004 with the ambitious<br />
goal of making the area an international<br />
trade hub in Northeast Asia for the 21st<br />
century. It celebrated its sixth anniversary<br />
on March 24 this year.<br />
"Our target for investment attraction<br />
will be focused on companies that can<br />
generate many jobs, produce container<br />
cargo and thereby contribute substantially<br />
to vitalization of Gwangyang Port," said<br />
Choi. "Companies which engage in advanced<br />
technology and materials industries<br />
and have great potential for sustainable<br />
growth, will also be welcomed," the<br />
GFEZ commissioner said.<br />
Noting that the Gwangyang Port has set<br />
the <strong>2010</strong> target for container traffic volume<br />
at 2 million TEU, he said, "The GFEZ<br />
Authority will strive to achieve the ambitious<br />
target through active marketing activities<br />
both at home and abroad."<br />
"In addition, the authority is developing<br />
or will develop seven industrial estates in<br />
the Gwangyang bay area to supply advanced<br />
industrial estates to domestic and<br />
50 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong><br />
Choi Jong-man, commissioner of GFEZ<br />
foreign companies," he said, adding that<br />
the seven industrial estates are Hwanggeum,<br />
Yulchon No. 2, Sindae Hinterland,<br />
Haeryong, Sepoong, Galsaman and<br />
Daesong.<br />
"Along with this, we will actively make<br />
the best use of such events as the F1 <strong>Korea</strong><br />
Grand Prix, the EXPO 2012 Yeosu and<br />
the International Garden Exposition<br />
Suncheon Bay <strong>Korea</strong> 2013 to attract investment<br />
from <strong>Korea</strong>n and foreign enterprises,"<br />
said Choi.<br />
Investment attraction<br />
Commenting that the most effective<br />
way to create many jobs and activate the<br />
regional economy is the attraction of financially<br />
healthy and future-oriented companies,<br />
the commissioner said that the authority<br />
has already established a strategy<br />
to attract such competitive companies to<br />
the region.<br />
"In line with this, we have selected some<br />
promising companies in the steel, assembly<br />
machines, precision chemistry, new<br />
materials, logistics, tourism & leisure,<br />
medical service and education sectors and<br />
engaged in active promotion activities,"<br />
said Choi.<br />
For instance, the authority plans to attract<br />
large domestic and foreign companies<br />
that have high staff number, to the<br />
Jangdo region of the Yulchon No.1 Industrial<br />
Estate. They also plan to lure foreign-
FEZ<br />
Choi Jong-man, commissioner of GFEZ, signs a contract to attract investment from China<br />
invested companies in the machinery and<br />
parts and shipbuilding equipment sectors<br />
to the free trade zone of the estate.<br />
"For the Sindae Hinterland Industrial<br />
Estate, we are persistently pushing ahead<br />
with enticing schools for foreign students,<br />
state-of-the-art medical facilities for foreign<br />
investors and specialized universities,"<br />
said Choi.<br />
"At the same time, the authority will<br />
find out potential investment companies<br />
by building effective networks with KO-<br />
TRA and the foreign chambers of commerce<br />
and industry in <strong>Korea</strong> that participate<br />
in major exhibitions at home and<br />
abroad in a bid to attract their investment<br />
in the region," said the commissioner.<br />
Last May, Commissioner Choi visited<br />
Japan and succeeded in concluding an investment<br />
agreement with a Japanese company<br />
to build a solar energy parts factory<br />
in the Yulchon No.1 Industrial Estate.<br />
In June, he also visited the Hunan<br />
Province in China and signed a letter of intent<br />
with a Chinese auto parts manufacturing<br />
company for a 20 billion won investment<br />
in the Gwangyang bay area.<br />
The commissioner also engaged in negotiations<br />
to attract investment from<br />
yachting and high technology-related<br />
companies in France.<br />
To increase container traffic volumes at<br />
Gwangyang Port, the commissioner also<br />
visited Tianjin, Qingdao and Hong Kong<br />
during the period from May 24 to 28 and<br />
staged active marketing activities there.<br />
Thanks to economic recovery at home<br />
and abroad, container traffic volume at<br />
Gwangyang Port increased by 19.5 percent<br />
from a year earlier to 851,000 TEU as<br />
of the end of May.<br />
"If this favorable trend continues, we<br />
can achieve the <strong>2010</strong> target for container<br />
traffic volume set at 2 million TEU. In the<br />
future, we will also closely check and analyze<br />
the trend of global harbor logistics industry<br />
and map out a proper strategy," he<br />
said.<br />
Authority's 6-year<br />
achievements<br />
Since its establishment in March 2004,<br />
the authority has attracted a total of 6.5<br />
trillion won in domestic and foreign capital<br />
from 80 companies and created 17,165<br />
jobs, greatly contributing to regional development,<br />
despite such difficult conditions,<br />
including economic slowdown both at<br />
home and abroad. For development projects,<br />
industrial complexes were created<br />
such as the Yulchon 1 Industrial Estate<br />
and the Haeryong Industrial Estate, where<br />
about 80 companies such as Hyundai<br />
Engineering & Steel Engineering and<br />
Samwoo Heavy Industries have moved in<br />
or are building plants, engaging in active<br />
production.<br />
"Of the 80 firms, in particular, 31 or<br />
38.8 percent of the total are foreign companies,<br />
indicating that the Gwangyang<br />
bay area has succeeded in becoming an international<br />
trade stronghold," said Choi.<br />
During the 2004-2009 period, 31 foreign<br />
companies invested a total of 2.5 trillion<br />
won in the Gwangyang bay area, compared<br />
with 2.8 trillion won invested by 79<br />
foreign firms in South Jeolla Province. It<br />
represents 39.2 percent and 90.3 percent of<br />
the province in terms of the number of foreign<br />
companies and investment volume,<br />
respectively.<br />
"It indicates that the degree of contribution<br />
of GFEZ to South Jeolla Province is<br />
very high," said the commissioner.<br />
Cargo volume at Gwangyang Port also<br />
increased 53 percent from 1.19 million<br />
TEU in 2004 to 1.81 million TEU in 2009,<br />
playing a great role for activating the port,<br />
he said.<br />
Lee Kyung-min / info@koreaittimes.com<br />
www.koreaittimes.com 51
Trade<br />
Embark on a new goal<br />
with a new title, K-sure<br />
Ryu Chang-moo, Chairman and President of the <strong>Korea</strong> Trade Insurance<br />
Corporation<br />
On July 7 the <strong>Korea</strong> Exports Insurance<br />
Corporation (KEIC) was officially reborn<br />
as the <strong>Korea</strong> Trade Insurance Corporation<br />
(K-sure) on its 18th birthday. It takes actions<br />
to achieve the vision to be a leading<br />
trading power and world-class trade/investment<br />
insurance agency. The renewal<br />
reflects the expanded service areas and<br />
changed mission for the agency.<br />
Choi Kyung-hwan, Minister of the<br />
Ministry of Knowledge Economy (MKE)<br />
explained the reason for the launch by saying,<br />
"As the agency is reborn today, trade<br />
credit support will be strengthened in the<br />
area of trade and investment such as a variety<br />
of overseas investment, international<br />
business and overseas resource development<br />
for small and medium enterprises.<br />
K-sure is going to support not only exports<br />
but also imports of raw materials and key<br />
commodities."<br />
Minister Choi stressed the fact that the<br />
effects of past export driven policies is<br />
greatly limited due<br />
to the recent acceleration<br />
and cross-linking<br />
of international<br />
trade, domestic demand,<br />
exports, imports,<br />
domestic and<br />
foreign investment.<br />
And he said "With<br />
complex and balanced<br />
foreign trade<br />
and investment support<br />
policies via<br />
trade insurance, it<br />
will be possible to enhance import and the<br />
export revitalize the domestic industry as<br />
well as foreign/domestic investment."<br />
Later, K-sure also launched the 'K-sure<br />
New Vision <strong>2010</strong>' and opened their new<br />
CI (Corporate Identity) in public. Ryu<br />
Chang-moo, Chairman and President of<br />
the <strong>Korea</strong> Trade Insurance Corporation<br />
announced that K-sure will provide trade<br />
insurance, to the scale of KRW 360 trillion,<br />
for 16,000 domestic companies in<br />
2020 to achieve a trade surplus amount of<br />
USD 2 trillion. Hereby the agency anticipates<br />
being one of the five top trade powers<br />
in the world.<br />
K-sure(www.ksure.or.kr) is the new<br />
agency brand for building an image as customer-driven<br />
‘Global General Trading<br />
and Investment Insurance Agency’ conveying<br />
meaning of <strong>Korea</strong> Trade Insurer,<br />
<strong>Korea</strong>'s sure trade and Ensuring <strong>Korea</strong>'s<br />
business. Also through the brand, K-sure<br />
achieves the identity construction and<br />
broadens communication.<br />
Since its inception in K-sure, the name<br />
is not the only thing the agency has changed.<br />
It became comprehensive trade and investment<br />
support agency from export support<br />
agency. It also reclaims a mandate to<br />
be a leading trading power, world-class<br />
trade and investment insurance agency.<br />
The Development Goals of K-sure is<br />
building a global identity which deserves<br />
in the globalization era and makes the image<br />
to be able to get close to the customer<br />
instead of a bureaucratic image with the<br />
52 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong>
Trade<br />
Choi Kyung-hwan, Minister of MEK, (fifth from the left) and Ryu Chang-moo, Chairman and President of K-sure,<br />
(fifth from the right) were at the launching of K-sure<br />
slogan, ‘Make your trade sure.’ It emphasizes<br />
the role of agency for stable trade and<br />
foreign investment of <strong>Korea</strong>.<br />
As the leading trade and investment<br />
support agency, it will conduct the major<br />
projects below. First, Income Insurance<br />
takes effect. It is basically the loss of security<br />
and financial support for the importation<br />
of raw materials and overseas resources.<br />
Second, financial support to<br />
SMEs (Small and Medium-sized Enterprise)<br />
for a variety of international business<br />
and for the operating local subsidiaries.<br />
Third, support the domestic and<br />
foreign investment projects for New<br />
Growth Engine Industry.<br />
The income Insurance Plan, one of the<br />
main projects that K-sure carries out, develops<br />
high quality of trade insurance services<br />
and management for trade between<br />
companies and activation of Investment<br />
Transactions. In fact, the necessity of<br />
Import Transaction support is raised reflecting<br />
recent trade trends such as those<br />
interconnected trade in export and import,<br />
the convergence of trade and investment.<br />
Also, stable political support for securing<br />
oil, gas, key strategies and materials is<br />
needed in the long-term.<br />
Therefore, the Income Insurance plan<br />
will compensate for losses when domestic<br />
importers can not retrieve a prepayment in<br />
the payment in advance condition import<br />
trade. And when financial institutions<br />
loan necessary capital to Income Companies<br />
for importing key resources, the insurance<br />
compensates the loan losses. For imports,<br />
support for import trade such as for<br />
major resource high-tech products, and<br />
raw materials, import transactions should<br />
be shipped within 2 years after advanced<br />
payment. For financial institutions, loans<br />
and payment guarantees about importation<br />
for primary resources, high-tech products<br />
which is payment periods within a<br />
year. The size of support will be KRW 2<br />
trillion in <strong>2010</strong> and it will be KRW 4 trillion<br />
next year. The improved agency<br />
claims to stand for dynamic and innovative<br />
young company. As a professional<br />
agency for trade, investment risk management,<br />
they will shape the global image for<br />
<strong>Korea</strong> as a world-class company. Just like<br />
their new name, K-sure assures their job<br />
by expressing stability and confidence and<br />
strengthens the power of <strong>Korea</strong>n companies<br />
to advance the global market.<br />
KimYearim/ yearim@koreaittimes.com<br />
www.koreaittimes.com 53
Electric Power<br />
KEPCO Leads Campaign<br />
for Low Carbon, Green Growth<br />
KEPCO (www.kepco.co.kr)<br />
ranked first among public corporations<br />
in the <strong>Korea</strong>n government's<br />
2009 managerial appraisal<br />
in recognition of its ambitious<br />
campaign for low carbon and<br />
green growth. The state-run company<br />
garnered the top position for<br />
the third consecutive year thanks<br />
to its excellent achievements under<br />
the leadership of CEO Kim<br />
Ssang-soo, including its exports of<br />
nuclear power plants to UAE.<br />
In the government's appraisal<br />
on management of 96 public institutions,<br />
whose result was announced by the Ministry<br />
of Strategy and Finance on June 14,<br />
KEPCO was selected as the best institution<br />
for the third consecutive year.<br />
"The achievement was the result of<br />
KEPCO executives and officials' concerted<br />
efforts to preoccupy overseas markets,<br />
beyond the limit of the domestic market<br />
and develop future growth engines,' a<br />
KEPCO spokesman said. "First of all,<br />
KEPCO created handsome profits<br />
through activation of overseas projects, including<br />
its exports of nuclear power plants<br />
to the UAE and resources development,"<br />
he said.<br />
"Secondly, KEPCO established the<br />
2020 New Vision, which suggested the<br />
company's future direction, and actively<br />
pushed for Smart Grid Project, which<br />
leads green growth,' said the spokesman.<br />
"Under the New Vision, KEPCO will<br />
concentrate its capability on future-oriented<br />
projects and commercialize green technology<br />
now under development in the<br />
54 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong><br />
near future. By doing so, we aim to enter<br />
the ranks of the world's top five electric<br />
power companies with its 2020 sales of<br />
KRW 85 trillion, including KRW 27 trillion<br />
won in overseas sales," he said.<br />
He also said that the company maximized<br />
efficiency of management by carrying<br />
out Tear-Down & Redesign (TDR) innovation<br />
activity and introducing a system<br />
linking electricity charges with fuel costs.<br />
"We introduced 142 TDR tasks under<br />
the CEO Kim's new managerial strategy<br />
and attained some KRW 420 billion worth<br />
of economic effects, including KRW 23<br />
billion through development of compacttype<br />
substations and KRW 14.2 billion<br />
through development of optimum model<br />
of electric power tunnels," he said.<br />
KEPCO also contributed to curbing a 4<br />
percent increase in electric charges through<br />
budget saving totaling KRW 1.4 trillion,<br />
which broke down into KRW 700 billion<br />
through improvement of work style,<br />
KRW 90 billion through effectuation of resources,<br />
and KRW 600 billion through<br />
savings of niche budget.<br />
Exports of Nuclear<br />
Power Plant to UAE<br />
Based on its 30-year-long accumulated<br />
experience and knowhow<br />
on operation of nuclear<br />
power plants, KEPCO exported<br />
USD 18.6 billion worth of nuclear<br />
power plants to UAE, emerging<br />
as one of the world's top five nuclear<br />
power exporters.<br />
Its ripple effect on relevant industries<br />
amounts to some KRW<br />
30 trillion, and follow-up exports will<br />
reach KRW 40 trillion and it will create<br />
new jobs for 110,000 persons, the spokesman<br />
explained.<br />
KEPCO also achieved about KRW 600<br />
billion in overseas sales in 2009 and net<br />
profit of KRW 124.2 billion, up 11 percent<br />
from the previous year, by expanding its<br />
business arena to resources development,<br />
nuclear power and hydraulic power from<br />
thermal power generation in the past.<br />
"For the first time in <strong>Korea</strong>, KEPCO established<br />
an overseas stronghold for resources<br />
development by securing 300 tons<br />
of uranium annually from Denison of<br />
Canada. Through its acquisition of equity<br />
of Adaro Energy of Indonesia, the company<br />
also secured about 7 million tons of bituminous<br />
coal annually," he said.<br />
Meanwhile, KEPCO established a<br />
green growth team and a patent team at its<br />
technology headquarters and selected<br />
eight green technology tasks, including<br />
charging infrastructure of electric cars, for<br />
intensive development.
Debate<br />
"To build infrastructure of low carbon<br />
and green growth, the government's major<br />
policy task, the company will invest<br />
KRW 120 billion in smart grid projects by<br />
2013 in order to preoccupy global technology<br />
and develop a new growth green business<br />
model,' said the spokesman.<br />
It also won an official commendation<br />
from the government in recognition of its<br />
exemplary implementation of the government-suggested<br />
nine tasks, including<br />
manpower reduction and equity sell-offs<br />
of subsidiaries.<br />
KEPCO introduced a public competition<br />
system for job assignment and implemented<br />
large-scale personnel reshuffle<br />
based on ability and performance.<br />
It fired 1,440 workers in 2009 as part of<br />
its efforts for efficiency of manpower. In<br />
keeping with the government's policy to<br />
create more jobs, it employed 2,160 youth<br />
interns through KEPCO itself and its subsidiaries<br />
and spent 63.7 percent of the<br />
2009 budget in the first half.<br />
Rational Improvement<br />
of Electric Charge System<br />
KEPCO introduced a system linking<br />
electric charges with fuel costs for rational<br />
energy consumption and establishment of<br />
the foundation for high-quality and stable<br />
electric power supply.<br />
"The company also attained the highest<br />
degree in terms of customer satisfaction<br />
for the 11th consecutive year through introduction<br />
of an <strong>IT</strong>-based operating system.<br />
We are now offering one-stop services<br />
for welfare discounts to customers<br />
through administrative computer networks,"<br />
he said.<br />
For instance, KEPCO introduced a 20<br />
percent electric charge discount system for<br />
households with more than three children<br />
in keeping with the government's policy to<br />
raise the birth rate.<br />
It also prepared the foundation for advanced<br />
labor-management relations by<br />
concluding a collective agreement based<br />
on laws and principles with the labor<br />
union, the spokesman said.<br />
Yeon Choul-woong/ bruceyeon@koreaittimes.com<br />
Technology<br />
and Traditional Food,<br />
Can it Work?<br />
Technology can enable<br />
food production and in<br />
some ways it has enabled<br />
the gracing of our tables<br />
with all sorts of things. In<br />
April this year Kim Hyong-<br />
O, Speaker of the South<br />
<strong>Korea</strong>n National Assembly,<br />
said to The 17th Vision<br />
<strong>Korea</strong> National Conference<br />
Soy and Kimchi fermentation jars<br />
at the Hotel Shilla on March<br />
24 that "It all depends on<br />
the politicians and the government<br />
whether we can improve the nation's agricultural industry to a higher value<br />
added agricultural bio-environment." He also added that "The revolution of the<br />
nation's agricultural industry can arise from anywhere. It can be changed with a little<br />
bit more of interest from the government and the politicians." This was of<br />
course regarding the Agrigento <strong>Korea</strong>, Strong High-Tech Agricultural Industry to<br />
Lead S. <strong>Korea</strong>n Economy, proposal. So from the context of 'Green Growth' and<br />
as stakeholders in traditional culture in all parts of the world, should we use technology<br />
to enhance traditional food?<br />
Yes With 'Green Growth' has come new ways of doing things and new inventions<br />
that are in alignment with the peaceful processes of the past. Technology can<br />
speed traditional processes and remove health concerns that were not there in<br />
the past because they were perhaps not documented, not legislated or not apparent<br />
because of different immune systems that were adjusted due to small distance<br />
travel. Nothing is lost if the technology is exercised responsibly.<br />
No It isn't only proponents of 'slow food' that think we are losing it as far as too much<br />
technology in food manufacture is concerned. They over did it in the gold rush<br />
of the eighties and now most of us are guarding kids from red food coloring and<br />
other such practices. There is a need to get back to common sense rather than<br />
justifying technology and short bursts of jobs for things we never needed in the<br />
past. It is getting increasingly illogical to globalise food due to a number of factors<br />
and there has been little additional gain, such as new discoveries or inventions,<br />
arising from agri-tech to justify innovations never needed. Food is slow<br />
and there isn't any getting around it.<br />
Donna vitasovich / donnavitasovich@koreaittimes.com<br />
www.koreaittimes.com 55
Electric Power<br />
KEPCO E&C<br />
Launches Hybrid SCR DeNOx Systems<br />
KEPCO E&C (KEPCO Engineering & Construction<br />
Company, Inc.) has succesfully developed the Hybrid SCR<br />
DeNOx system in the Ulsan Thermal Power Plant Unit 6 On<br />
July 2. Special guests attended the inaguration ceremony of the<br />
Hybrid SCR DeNOx system. Park Chi-seon, director of the plant<br />
business division of KEPCO E&C (www.kepco-enc.com), Im<br />
Han-gyu, director of business development in <strong>Korea</strong> East-West<br />
Power, Cheon Byeong-ryeol, director of business management in<br />
<strong>Korea</strong> Institute of Energy Technology Evaluation and Planning<br />
(KETEP), all attended the ceremony along with a hundred other<br />
attendees. The Hybrid Selective Catalytic Reduction (SCR) NOx<br />
system was one of the power industry R&D projects in the<br />
Ministry of Knowledge Economy. The research is to complement<br />
equipment with increasing regulation of nitrogen oxide<br />
emissions and solve the problems of SCR systems at low load operations.<br />
The Ministry of Knowledge Economy supported the<br />
completion of this project with the budget of 10.5 billion in past<br />
three years since August 20<strong>07</strong>.<br />
KEPCO E&C, cooperated with small businesses such as<br />
Hanmo Corperation and Daeyoung Chemical in order to develop<br />
the system technology, succeeded in developing and applied<br />
for domestic patents and also the results of this study was<br />
equipped with the Ulsan heavy fuel oil fired Unit 6 in <strong>Korea</strong> East-<br />
West Power.<br />
Low CO2 emission at reduced cost<br />
Because of emitted nitrogen oxide from power plants and boilers,<br />
according to the latest increasing environmental regulations,<br />
it is essential to be equipped with DeNOx Facilities, therefore, the<br />
internal dependence on the external is very high. In North<br />
America and China they recently expanded the market of denitrification,<br />
KRW 5 trillion of DeNOx facilities and about KRW 1<br />
trillion of catalyst demanded will be expected to occur each year<br />
and the country spent approximately KRW 2 hundreds million a<br />
year as a catalyst for the 30,000m3 amounts. In this situation, the<br />
technology is expected to bring economic benefits of KRW 233<br />
billion a year. The costs that can replace catalysts imports will be<br />
about KRW 200 billion and a fuel saving potential that the temperature<br />
of the exhaust emissions is made to operate SCR operating<br />
at low load is expected about KRW 33 billion. The reductions<br />
of greenhouse gas gives rise to CO₂ reduction effect, 5,600 tonne<br />
per unit 1 generator per year and CDM project as well as the response<br />
to increasing environmental regulations is expected to be<br />
possible in fuel oil fired unit 11 and combined cycle plant unit 80.<br />
Utilization in the construction and improvement<br />
of DeNOx Facilities both at home and<br />
abroad<br />
KEPCO E&C is planning to utilize the DeNOx technology to<br />
improve power plants and industrial boilers.<br />
Supplying Hybrid SCR equipment to the low load heavy oil<br />
fired power plants, district heating boilers and petrochemical facilities<br />
beyond the internal generating systems causes to reduce<br />
the additional fuel costs and a lower heated coal is introduced<br />
that the denitrification efficiency can be solved by the lower exhaust<br />
gas temperatures. It will be also taken advantage of publicizing<br />
overseas. China is about to build up it roughly KRW 20<br />
trillion by 2015 and starts using the technology as promoting the<br />
excellence of our technology plans.<br />
The growth in eco-friendly company that<br />
contributes to Low Carbon and Green<br />
Growth policies<br />
KEPCO E&C ensures there is a global technology in the designed<br />
field of the thermal power plants.<br />
Following the trend of the reduction of greenhouse gas in response<br />
to recent climate change, KEPCO E&C was interested in<br />
removing contaminants and they are focusing on the desulfurization<br />
and denitrification facilities of Air Pollution Control Facility.<br />
G-7, one of the projects for the environmental technology development,<br />
propelled by the <strong>Korea</strong>n Electric Power Absorption<br />
Reactor (KEPAR) is successfully completed and contributed to<br />
the localization of desulfurization facilities with commercializing<br />
and The low-temperature DeNOx catalyst (KoNOx R) has been<br />
developed that reacts at low as well as high-temperatures.<br />
KoNOx R is especially certified as the new environmental<br />
technology (NT) and a world-class product.<br />
KEPCO E&C continues to invest in the ESCO (Energy<br />
Service Company) business as well as desulfurization and denitrification<br />
and they are doing their best effort in order to grow as environmentally<br />
friendly companies with one step ahead of technology<br />
and services that contribute to low carbon, green growth policy.<br />
Daniel Ko/ danielko@koreaittimes.com<br />
56 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong>
Country Report<br />
Overview of the Republic<br />
of Côte d’Ivoire<br />
1893, when it became a French colony.<br />
Starting from 1904-1958, the Colony of Côte<br />
d'Ivoire was part of the Federation of French<br />
Western Africa with it's headquarters located<br />
in Dakar, Senegal. On December 4th, 1958,<br />
following the "Loi Cadre," also known as the<br />
Overseas Reform Act, the Colony of Côte<br />
d'Ivoire was proclaimed the Republic of Côte<br />
d'Ivoire. However, it still remained a member<br />
of the French community. This Overseas Reform Act transferred<br />
a number of powers from Paris to elected territorial governments<br />
of colonies from the Federation of French Western Africa. 2 years<br />
later, on August 7, 1960, the Republic of Côte d'Ivoire acquired<br />
independence from the French.<br />
EKRA Kouassi Florent, Ambassador of Côte d'lvoire<br />
<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> interviewed EKRA Kouassi Florent,<br />
Ambassador of Côte d'Ivoire, to learn about the Republic of Côte<br />
d'Ivoire on the occassion of the Independence Day, which falls on<br />
August 7, <strong>2010</strong>. Through the interview, we are able to take a look<br />
at Côte d'Ivoire's history, politics and economy.<br />
Introduction of the Republic of Côte d'Ivoire<br />
The Republic of Côte d'Ivoire is a country located in West<br />
Africa that borders the Atlantic Ocean in the South, Mali and<br />
Burkina Faso in the North, Ghana in the East, and Liberia and<br />
Guinea in the West. The political and administrative capital of<br />
the Republic of Côte d'Ivoire is Yamoussoukro, while Abidjan is<br />
the economic capital. The country's total population is 19 million<br />
people and their official language is French.<br />
Economic Background<br />
The economy of the country relies on agriculture, agro-allied<br />
industries and import substitution manufacturing. Some of it's<br />
main productions include cocoa, coffee, rubber, pineapple, palm<br />
oil and bananas. In the mining sector, the country has gold, diamond,<br />
manganese, iron ore, offshore oil and natural gas deposits.<br />
The Republic of Côte d'Ivoire accounts for 41 percent of the combined<br />
GDP of the West African Economic and Monetary Union<br />
(UEMOA), which has a total of 8 member countries. Some of the<br />
major overseas trading partners include the European Union, the<br />
United States and ECOWAS Member States. There are also<br />
trade relations with <strong>Korea</strong>. From 2004-2006, the trade exchange<br />
between <strong>Korea</strong> and the Republic of Côte d'Ivoire was about USD<br />
60 million. By 2008, it reached USD 110 million and decreased<br />
slightly to USD 95 million in 2009. Some exports the Republic of<br />
Côte d'Ivoire sends to <strong>Korea</strong> include cocoa, timber and oil, while<br />
<strong>Korea</strong> imports fishing products, garment items, pharmaceutical<br />
products, books trades, plastics, rubber, cars, chemical products,<br />
textile fibers, clinker, machines, electronics, road building equipments<br />
and transport equipments into Côte d'Ivoire.<br />
Daniel Ko/ danielko@koreaittimes.com<br />
Political Background<br />
The country has a multiparty political system with a presidential<br />
regime. There is the President of the Republic, 175 Members<br />
of the National Assemby, the Mayors and the President of<br />
Regional Councils who are all elected for 5 year terms. The major<br />
political parties are FPI (The Ivorian Popular Front), PDCI<br />
(Democratic Party of Côte d'Ivoire) and RDR(Republicans<br />
Rally).<br />
Historical Background<br />
The Republic of Côte d'Ivoire's history dates back to March 10,<br />
A Picture of Abidjan, the Economic Capital of Côte d’Ivoire<br />
www.koreaittimes.com 57
Investment Guide<br />
Investment Guide<br />
4. FDI Incentive - - - Continued from June issue.<br />
Exemption of Customs Tariffs etc.<br />
According to the Tax Exemptions and Exceptions Act, customs tariffs etc. shall be<br />
exempted for the following capital goods used directly in businesses subject to reduction<br />
in corporate tax or income tax, and are imported through foreign investment notification<br />
on acquisition of newly issued shares and etc.<br />
• Capital goods imported as external or internal payment vehicles invested by<br />
foreign investors to foreign-invested companies<br />
• Capital goods imported as investment objects by foreign investors<br />
Exemptions of tariffs etc. shall only apply to capital goods that have completed the<br />
import notification under the Customs Act within 3 years after the day of the foreign investment<br />
notification. However, in the case that the import notification could not be<br />
completed in the said period due to unavoidable reasons such as delays in factory establishment approval etc. the exemption shall apply<br />
for up to 3 additional years with the approval of the Ministry of Strategy and Finance.<br />
All customs tariffs, special excise tax, and value-added tax shall be exempted for industry support services vital to strengthening the<br />
international competitiveness of domestic industries, businesses that require a high level of technology, or businesses operated by foreign-invested<br />
companies in stand-alone foreign investment areas under the Foreign Investment Promotion Act. Customs tariffs shall be<br />
exempted for foreign-invested companies in complex foreign investment areas, specific companies in free trade zones, foreign-invested<br />
companies in free economic zones, businesses operated by foreign-invested companies as a development operator of the Jeju investment<br />
promotion district etc.<br />
Application Institution: Entry point customs office<br />
Required documents<br />
• Customs tariff exemption form<br />
• Copy of capital goods import items account confirmation certificate<br />
• Documentary evidence of investment in-kind or cash imported as capital goods<br />
• Documentary evidence of business subject for reduction of corporate tax etc. (tax reduction certificate)<br />
• Invoice, B/L or AWB, price declaration, packing list, certificate of origin etc.<br />
A Series Schedule<br />
1. FDI System in <strong>Korea</strong><br />
1-1 Foreign Direct Investment<br />
1-2 Foreign Investment Promotion<br />
Act<br />
1-3 Foreign Investment Promotion<br />
and Control<br />
2. FDI Procedures<br />
2-1 Foreign Investment<br />
Procedures<br />
2-2 Foreign Investment Report<br />
2-3 Post Management of Foreign<br />
Investment<br />
2-4 Forms<br />
3. Corporation Establishment<br />
4. FDI Incentive<br />
5. FDI Related Law<br />
>> Exceptions on Investment In-Kind: Investment In-Kind Completion Confirmation<br />
When foreign investors make an investment in-kind, under the commercial law, the inspector should make an inspection report<br />
on the performance of the investment in-kind and submit the report to the court.<br />
Notwithstanding such commercial law regulations, the investment in-kind completion confirmation certificate issued after the<br />
Customs Commissioner has checked the performance of investment in-kind and the type, quantity, price etc. of the object regarding<br />
capital goods invested in-kind by foreign investors, shall be considered as the inspector's inspection report according to<br />
the regulations of the Non-litigation Case Procedure Act.<br />
Hence, when a foreign investor wishes to register capital at the district court after importing capital goods to be invested in-kind,<br />
58 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong>
Investment Guide<br />
he/she shall receive a confirmation of investment in-kind completion from the Customs Service officer dispatched to Invest<br />
KOREA.<br />
* Document to submit: 2 copies of investment in-kind completion confirmation application form,<br />
import report stamp<br />
>> Customs Clearance for Capital GoodsDate of Business Commencement<br />
Tax Support for Dividends<br />
Dividends received by foreign investors from foreign-invested corporations operating tax reduction<br />
businesses are subject to tax reductions in the same rate as the portion of the amount of income<br />
of the tax reduction business, based on the dividend income during the reduction period.<br />
The initial day of reckoning for dividends from capital increase from new investments and cash,<br />
articles, or dividends is the same as the initial day of reckoning for corporate tax. During the period<br />
of 100 percent exemption of corporate tax, the dividend income tax is 100 percent exempted, and<br />
during the period of 50 percent reduction for corporate tax, the dividend income tax is reduced by<br />
50 percent. However, dividends that are capital from a capital increase through capitalization of<br />
revenue reserves or revaluation reserves shall be applied with the period and rate of reduction that<br />
are applied to the original shares that are the source of the dividends. That is to say, 100 percent for<br />
5 years and 50 percent for 2 years shall not be renewed.<br />
Shares acquired by foreign investors from <strong>Korea</strong>n national shareholders of foreign-invested companies<br />
or shares of domestic corporations shall not be subject to tax reduction since it is recognized<br />
as acquisition of existing shares. However, when foreigners or foreign corporations acquire shares held by a foreigner or foreign corporation,<br />
the initial period and rate of reductions shall be maintained.<br />
Source : Invest KOREA<br />
www.koreaittimes.com 59
Interview<br />
IC2 US/<strong>Korea</strong> Innovation, Results Card<br />
is Coming, and it's Good News<br />
The program has six phases:<br />
Phase 1 : Recruitment of applicants,<br />
Phase 2 : Screening and selection,<br />
Phase 3 : QuickLook report,<br />
Phase 4 : Mod 6 Training (this is part of the University of<br />
Texas at Austin graduate practical innovation<br />
program)<br />
Phase 5 : Presentation Competition,<br />
Phase 6 : Business Development.<br />
Here are a few of the business development results. Each of the<br />
company's stories is quite unique and so were the solutions...<br />
IC2 Program Staff in Suwon<br />
Pedagogy is the correct use of instructional techniques to<br />
achieve teaching outcomes, or styles of teaching. One style of<br />
teaching companies to create wealth through innovation was<br />
founded by George Kozmetski who made a fortune as a defense<br />
contractor and then became the Dean of the University of Texas<br />
at Austin business school. At the business school George founded<br />
the pedagogy behind the IC2 [that is pronounced as IC squared,<br />
meaning Innovation, Creativity and Capital] Institute, the institute<br />
with an innovation and business support program that has<br />
gained results in over 5 countries, for hundreds of companies.<br />
In Suwon, the program is headed by Dr. Joel Momberger and<br />
a highly qualified staff. The team are a talented bunch and the<br />
program has bilingual capacity. Some of the staff have been so<br />
impressed with the achievements of the program that they have<br />
begun the post graduate program from the University of Texas at<br />
Austin that forms part of the program offered to SMEs.<br />
As of August 2009, the program had screened 91 technologies,<br />
made 20 market research reports, had 12 technologies accepted<br />
for business development in the United States, made 7 results for<br />
business development in the United States and trained 35 people.<br />
This figure is conservative as the program is about to graduate the<br />
second year of applicants.<br />
DGS Co. Ltd.<br />
DGS Co. Ltd. Were assisted by the program to sell their coated<br />
clips for automatic braking systems to Hyundai. The clips are<br />
now fitted to all Hyundai Kias.<br />
Fastech<br />
The IC2 program also assisted Fastech, to displace their<br />
Japanese competitor. Fastech make production line automation<br />
equipment for the likes of semiconductor factories and such.<br />
Wheel Corp<br />
IC2 made an interesting gain with clamp manufacturers,<br />
Wheel Corp. The company makes clamps and was removed<br />
from their market by a cheaper competitor. After disappearing to<br />
add a research and development perspective to their product that<br />
became their competitive edge, Wheel Corp was assisted back into<br />
the original market that closed to them on account of price.<br />
Theirs is a clean illustration of a simple principle giving a competitive<br />
edge and a clean illustration of what the program can help<br />
companies with.<br />
Joel Momberger, Director of the program in Suwon, is passionate<br />
about what he does. Joel said, "Governer Kim Moon-soo had<br />
the vision to realize that the program really would create jobs and<br />
wealth." With 37,000 SMEs and 42 Universities in Kyeonggi<br />
60 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong>
Interview<br />
province looking for ways to develop business and innovate, Joel<br />
Momberger has a busy job.<br />
The program charges no success fees and they take no equity in<br />
the companies that they assist. This is the primary difference between<br />
the program and a venture capitalist. Joel also said that this<br />
has given them a great position as transparent advisors to the<br />
companies. The program, while it accommodates a lot of technology<br />
companies and technological innovations, is actually not sector<br />
focused.<br />
The core value of the program is to 'take SMEs and give them<br />
muscle tissue to be self sustaining,' said Joel Momberger. Joel<br />
used to work for a number of star companies and he has also acted<br />
as a head of Oracle. Joel truly believes in the program and his<br />
passion for it could be heard throughout the interview.<br />
The program is hoping to offer extended support to graduated<br />
companies soon and perhaps a longer business cycle. The progam<br />
also wants to build a network of continued help for companies<br />
and those able to do so would not face discouragement. The next<br />
round of applicants will meet international assessors in Suwon<br />
this month (website : www.gsbc.or.kr).<br />
Donna vitasovich / donnavitasovich@koreaittimes.com<br />
www.koreaittimes.com 61
How to..<br />
How to Design<br />
a Safe Nano Robot or Virus<br />
A Moore's Law or similar ratio for ethics? Asimov's law and risks of nanotechnology as ascribed<br />
by the center for responsible nanotechnology<br />
Ethics issues of a different<br />
type have begun to spring up<br />
for science and technology<br />
due to a combination of factors.<br />
There are credibility issues<br />
that may hatch trust issues<br />
resultant from intentional<br />
and unintentional expected<br />
[in a democracy at<br />
Benjamin Franklin Working at his desk<br />
least] questioning of findings<br />
in environmental studies and science becoming reality as scientists<br />
in various fields from varying epistemological backgrounds<br />
grapple with timeframes, conceptualisations and facts. But as<br />
consumers and scientists come to understand the capacity of science<br />
and technology to innovate and that this capacity is increasing<br />
rapidly, there needs great thinkers on the side of wisdom to<br />
steer us from wanton disaster.<br />
It is interesting and very noteworthy that modern society looks<br />
back for guidance to thinkers such as Aristotle and Asimov for<br />
ethics. It is likely that human ethics in terms of acceptable standards<br />
have improved in some cases but there are only laws similar<br />
to Moore's Law calculations for innovation of technologies<br />
available, not ethics, a most worthy calculation.<br />
Issac Asimov ascribed three laws in the design of robots that<br />
movies, and consumers worry that some scientists too, have reversed<br />
to create plots intended to entertain for 120 minutes. Issac<br />
Asimov's 3 Laws of Robotics:<br />
1. A robot may not injure a human being or, through inaction,<br />
allow a human being to come to harm.<br />
2. A robot must obey orders given to it by human beings except<br />
where such orders would conflict with the First Law.<br />
3. A robot must protect its own existence as long as such protection<br />
does not conflict with either the First or Second Law.<br />
As scientists get closer to making items such as the Minority<br />
Report's screen a reality, the voice of caution seems to ask too,<br />
what is a robot? Nanotechnology has taken flight into the realms<br />
of fantasy too and so have consumers' fears on what nano is motivated<br />
by. As companies post pictures of ingestible RFID the<br />
Center for Responsible Nanotechnology [CRN] lists the major<br />
pitfalls, as they correspond to each of Asimov's laws, as follows:<br />
1. A robot may not injure a human being or, through inaction,<br />
allow a human being to come to harm.<br />
ᆞNanotech weapons would be extremely powerful and<br />
could lead to a dangerously unstable arms race.<br />
ᆞCriminals and terrorists could make effective use of the<br />
technology.<br />
ᆞExtreme solutions and abusive regulations may be attempted<br />
[this is the surveillance concern].<br />
ᆞToo little or too much regulation can result in unrestricted<br />
availability [Why worry about the human spies?<br />
... Beware the atomic spies].<br />
ᆞCompeting nanotech programs increase the danger<br />
[the new arms race...acknowledged].<br />
2. A robot must obey orders given to it by human beings except<br />
where such orders would conflict with the First Law.<br />
ᆞGrey goo was an early concern of nanotechnology.<br />
ᆞToo little or too much regulation can result in unrestricted<br />
availability [Why worry about the human spies?<br />
... Beware the atomic spies and remote activation of ingestibles].<br />
3. A robot must protect its own existence as long as such protection<br />
does not conflict with either the First or Second Law.<br />
62 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong>
How to..<br />
ᆞCriminals and terrorists could make effective use of the<br />
technology.<br />
ᆞExtreme solutions and abusive regulations may be attempted<br />
[this is the surveillance concern].<br />
ᆞCollective environmental damage is a natural consequence<br />
of cheap manufacturing, as are health risks.<br />
ᆞGrey goo was an early concern of nanotechnology.<br />
ᆞToo little or too much regulation can result in unrestricted<br />
availability.<br />
New robotic ethical points raised by the CRN, not falling clearly<br />
under Asimov's laws:<br />
ᆞDisruption of the basis of economy is a strong possibility.<br />
ᆞMajor investment firms are conscious of potential economic<br />
impact.<br />
ᆞNano-built products may be vastly overpriced relative<br />
to their cost, perpetuating unnecessary poverty.<br />
ᆞSociety could be disrupted by the availability of new<br />
"immoral" products.<br />
ᆞCollective environmental damage is a natural consequence<br />
of cheap manufacturing, as are health risks.<br />
ᆞGrey goo [the ultra modern 'oil spill'] won't happen by<br />
accident, but eventually could be developed on purpose.<br />
ᆞCompeting nanotech programs increase the danger.<br />
ᆞRelinquishment is counterproductive [weapons facilities<br />
just got harder to spot].<br />
ᆞSolving these problems won't be easy [We are talking<br />
ARMS people, I, the nonchalant consumer, is not aware<br />
of a United Nations work group on nano non proliferation,<br />
thus far].<br />
Above all, the CRN says, 'a single grey goo release, or unstable<br />
nanotech arms race, is intolerable. Threading a path between all<br />
these risks will require careful advanced planning.' Yet manufacture<br />
has begun ...<br />
www.koreaittimes.com 63
Column<br />
Computer United,<br />
The Republic of <strong>Korea</strong><br />
ByChoiSeong<br />
(sstar@nsu.ac.kr)<br />
Dr. Choi Seong, Professor of Computer Science at<br />
Namseoul University<br />
As the separation of the division between<br />
the North and South <strong>Korea</strong> is becoming<br />
more firm, their everyday language<br />
and even the technical languages<br />
are becoming more different every day.<br />
Language is important in suggesting actions,<br />
so it is important to organize a unification<br />
of languages between the people of<br />
North and South <strong>Korea</strong>. Especially the<br />
rapidly changing <strong>IT</strong> language which is<br />
very different in each country.<br />
In this sense, it is preferable that the<br />
North and South scholars are contacting<br />
each other, such as opening seminars regarding<br />
the unification of the <strong>IT</strong> language.<br />
Pondering and solving such problems in<br />
everyday lives, together, can also speed up<br />
the unification. The most important thing<br />
in the <strong>IT</strong> area is the unification of the basic<br />
keyboard to enter data into the computer.<br />
The most crucial thing in character management<br />
in the computers is the typing<br />
characters. There was a technology called<br />
the "mechanization of <strong>Korea</strong>n" in the<br />
typewriter era. A representative example is<br />
the <strong>Korea</strong>n typewriter that copied the mechanical<br />
shapes of English typewriters in<br />
the 1950s. From the invention of such<br />
<strong>Korea</strong>n typewriters, many people have<br />
been experiencing the battles between the<br />
2 rows, 3 rows, or the 4 rows arrangements<br />
for about 30 years. That is because<br />
the keyboard arrangement or the entering<br />
technology is that important. However,<br />
North <strong>Korea</strong> is showing much effort in developing<br />
<strong>IT</strong> personnel to advance the <strong>IT</strong><br />
industry. What is the computer keyboard<br />
that is used in North <strong>Korea</strong> that is dreaming<br />
of the huge leap in the <strong>IT</strong> industry?<br />
First, the arrangement is different. In<br />
North <strong>Korea</strong>, the computer keyboard is<br />
normally called a keyboard. North and<br />
South <strong>Korea</strong> both use the 2 row systems<br />
that do not distinguish between the initial<br />
sounds and the last sound and the consonants<br />
are on the left side and the vowels<br />
are on the right side. However, the alphabet<br />
arrangement is different from South<br />
<strong>Korea</strong>'s.<br />
The reason the alphabet arrangements<br />
are different is because North <strong>Korea</strong> does<br />
not apply the rules regarding the initial<br />
sound of the syllable and use the consonants,<br />
such as the L and N quite often and<br />
have placed these consonants in the middle.<br />
The cause is the difference between<br />
the languages of the South and the North<br />
<strong>Korea</strong>. Also, in the arrangement order,<br />
South <strong>Korea</strong> generally organizes them in<br />
the orders of the shape of the characters<br />
but North <strong>Korea</strong> is using the phonetic value<br />
orders. The shape of the North <strong>Korea</strong>n<br />
keyboard according to the national criteria<br />
(KPS) was compared with the South<br />
<strong>Korea</strong>n keyboard in the figure. North<br />
<strong>Korea</strong> has established the "Morning-<br />
Panther Computer cooperative company"<br />
to assemble and sell the computers, but because<br />
of the low hardware production,<br />
majority of the keyboards are foreignmade.<br />
Therefore, the majority of the keyboards<br />
used have the English alphabets<br />
but the <strong>Korea</strong>n alphabets are not shown<br />
on the keyboard. Therefore, most of the<br />
computer users are using the keyboard by<br />
memorizing the order. Just like when we<br />
prepared for the music test by drawing the<br />
piano keyboard onto a piece of paper because<br />
there were very few pianos, the<br />
North <strong>Korea</strong>n students practice their typing<br />
by drawing the keyboard on the pieces<br />
of paper. Also, on the North <strong>Korea</strong>n keyboard,<br />
there is no <strong>Korea</strong>n/ English converting<br />
key or a Chinese character converting<br />
key.<br />
If we were to achieve unification unexpectedly,<br />
it becomes a serious problem<br />
when computer keyboards are not unified<br />
between North and the South <strong>Korea</strong>. If<br />
the language and the entering system are<br />
different, then it can cause chaos, just like<br />
we experienced in the earlier stages of<br />
computer distribution.<br />
A scientific arrangement and education<br />
of the computer keyboards are an important<br />
basic technology in the <strong>IT</strong> era. Therefore,<br />
the <strong>Korea</strong>n Language Information<br />
Association and the North <strong>Korea</strong>n Language<br />
Association and Chinese <strong>Korea</strong>n<br />
Language Associations have been carrying<br />
out much interaction and cooperation<br />
with the linguists and information technology<br />
experts to establish the standards of<br />
<strong>Korea</strong>n arrangement and a unified keyboard<br />
since the mid-90s.<br />
However, the keyboard and entering<br />
codes have not been established as a national<br />
standard for the whole of <strong>Korea</strong>.<br />
We need continuous exchange, conversations<br />
and cooperation among the South,<br />
North and the Chinese (Chosun people)<br />
more than before.<br />
It would be preferable to distribute the<br />
<strong>Korea</strong>n computer unified keyboard under<br />
the agreement of the <strong>Korea</strong>n <strong>IT</strong> scholars in<br />
South, North and the Chinese (Chosun)<br />
<strong>Korea</strong>. Also, if possible, hosting a South,<br />
North and Chinese "<strong>Korea</strong>n unified computer<br />
keyboard competition" is a solution<br />
to unify the alienated language cultures.<br />
64 KOREA <strong>IT</strong> TIMES | July <strong>2010</strong>
The Future “ is Calling<br />
New Ideas..<br />
New Challenges..<br />
It's the future.<br />
”<br />
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26 million customers, KRW 259 trillion (as of Mar. 31, <strong>2010</strong>) in<br />
total assets and the only commercial bank in <strong>Korea</strong> to acquire<br />
same credit ratings with sovereign by all three major global<br />
credit rating agencies<br />
Kookmin Bank wishes the <strong>2010</strong> G20 Summit great success.<br />
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