Boxoffice-May.04.1970

NATIONAL EXECUTIVE EDITION • MAY 4, 1970 

(nciudino the Sectional News Pages of All Editions 

50 

1970 

YEARS OF SERVICE 

TO THE INDUSIRV 

i ^//te TuAe e^ ine /Vi&ti&yL T^ctuAe yncLd^ 

American Internarional president James H. Nicholson (left), and AlP board chairmon Samuel 

Z. Arkoff (right), attended the launching in London ot the start of their new British production 

of "Wuthering Heights," based on the Emily Bronte classic. In center ore Robert 

Fuest, director of the film, and Anna Colder-Marshall, who plays the key role of Catherine. 

Timothy Dalton co-stars as Heathcliff. Louis M. Heyward is executive producer.

Viriclnia 

EquipBcnl 

. . 

Montgomery 

fe^' /^ê o/f-(/ie7/Mi^ Pcc{j^/7^ /W^% 

THE NATIONAL FILM WEEKLY 

Pualitkt4 in Nmt SkIwiuI edition. 

BEN SHL, YLN 

Edilor-in-Chioi and Publiaher 

DONALD M MtRStREAU Alioc J!r 

Pubiiihn & Gfncrai Mina'jf 

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MAY 4, 1970 

Vo'. 97 No. 3 

THAT 

7//Wf 

time-worn warning against 

"putting all your eggs in one basket" 

has, apparently, been forgotten by 

this industry, judging by the heavy concentration 

on gearing the making of films 

for. largely, one class of patronage. And, 

like any other trend that is carried too 

far, the time seems to have arrived to 

change course. 

There has been an overdoing of single 

themes for far longer than has previously 

been the case. And so a substantial part 

of the public is getting bored with much 

of the film fare that, for a time, was found 

profitable. This has been realized by the 

filmmakers but, as much of this product 

was made some months ago, it couldn't 

just be called back and put on the shelf, 

as it were. However, the need could be 

supplied, partially at least, by an intermingling 

of product that would be of 

more varied and wider interest. 

In a commentary on the situation, William 

A. Payne, amusements editor of the 

Dallas News, stated: "The film industry 

has already written off a large segment 

of the American population with its 

youth-oriented film themes. This seems a 

dangerous policy and doubly so now to let 

the foreign market go by default. 

"With the film industry regaining a 

cautious measure of self-confidence and 

the continued outlook for films aimed at 

young people, what will happen if this 18- 

to-30 audience loses its interest in motion 

pictures?" 

Earlier in his article, Mr. Payne made 

the point that, although film production 

generally is being aimed toward the anti- 

Establishment movies which can be produced 

at reasonably low cost, the full 

effect of this policy has not yet been 

gauged. He further noted that these 

themes do not find a real response in the 

foreign market, which was reputedly 

rated by producers as the source of half 

of their profits, "when films were being 

made with a worldwide audience to draw 

from. But foreign filmgoers simply do not 

understand pictures which seek to identify 

with young protesters in America." 

Mr. Payne takes a brighter view on the 

outlook of the picture business, citing the 

lO CHANGE COURSE 

considerable gloom that pervaded the industry 

in the late weeks of 1969 and the 

hiatus early this year. "But now the picture 

business has taken on a rosier hue 

and the outlook for new movies started in 

1970 does not seem so bleak." 

As we observed on this page last week, 

product progress is on the move and, with 

developments that are being added almost 

day by day, the prospects are further 

brightening. 

Nevertheless, we still 

contend that all 

tastes are not alike and that the industry 

needs to give full recognition to this fact 

and make a concerted and steadfast 

effort to cater to the varying tastes of 

varied segments of the public—the over- 

30s as well as those under. 

Extraordinary Achievement 

The motion picture industry has earned 

an enviable record for its active participation 

in and successful administration 

of many philanthropic and humanitarian 

causes. The most recent of these and of 

exceptional note is the single-performance 

event in behalf of the Martin Luther 

King jr. Special Fund. For their part 

therein, nearly 1,000 theatres contributed 

their entire receipts for the evening of 

March 24 totalling approximately $3.5 

million. Aiding in the successful promotion 

and administration of this occasion 

was the time and effort devoted by other 

key elements of the industi-y, in New 

York, Hollywood and several hundred 

communities in between. 

The success of this notable event is a 

credit to all who cooperated therein. But 

the greatest measure belongs to the man 

who conceived the project and put together 

the extraordinary film production 

that made this enterprise possible—Ely 

Landau, who produced the film, "King: 

A Filmed Record . to 

Memphis," and also served as general 

chairman of this significant achievement.

— 

Cinerama Promotes Levy 

To Ad-Publicity Head 

NEW YORK—Marvin J. Levy has been 

appointed director of advertising and publicity 

for Cinerama. 

Marvin J. Levy 

Arthur Manson, 

vice-p resident in 

charge of advertising, 

exploitation and promotion 

for Cinerama 

Releasing Corp., stated 

"This expansion of 

Marvin Levy's responsibilities 

is a result of 

his outstanding contribution 

to the growth 

of our company and 

to the success of such pictures as 'Charly' 

and They Shoot Horses, Don't They?' In 

his new position, he will be able to make 

even wider contributions to all phases of 

our advertising, publicity and promotion." 

Levy has been director of publicity 

since 

joining Cinerama in May 1968. He entered 

the industry with MGM and served in various 

capacities in the publicity-promotion 

department for eight years. For the next 

five years, he was associated with the independent 

public relations firm of Blowitz, 

Thomas and Canton, which later became the 

Arthur H. Canton Co. He was a vice-president 

of the company, which specialized in 

motion pictures. Prior to his motion picture 

career, he was a writer and producer in radio 

and television. 

American Infl Charts 32 Releases 

To Be Available Next 12 Months 

HOLLYWOOD—With a total of .^2 pictures 

scheduled for release between April 

1970 and April 1971, American International 

Pictures chairman of the board Samuel Z. 

Arkoff and president James H. Nicholson 

on April 29 announced the company's most 

ambitious release schedule at a press conference 

at the Beverly Hills Hotel. Twentyseven 

of the films have been completed and 

five are currently shooting or are in preproduction 

stages. 

The company recently announced an accelerated 

production schedule for the period 

ending in September and its flow of product 

will be augmented by the 43 pictures recently 

acquired for release from Commonwealth 

United. 

"We are aware of the current dilemmas of 

the industry's major producers," Arkoff and 

Nicholson said. "Their reappraisals of budgets, 

star categories and story properties are 

understandable, but many have gone into a 

temporary hiatus. It will result in another 

drought of available product for the exhibitor, 

just as it has done in earlier crises. And, 

as before, by offering a constant rhythm 

of releases, AIP exchanges will help fill the 

gaps." 

Noting the curtailment in production of 

showcased block-busters, the AIP executives 

said. "Quality product has never been measured 

in dollar cost. If that extra money is 

spent in providing more films of varied appeal, 

so much the better." Diversity, they 

Further Restrictions for Pay TV 

Proposed by House Committee 

WASHINGTON—The House Commerce CommiJtee. by a vote of 17-to-lO, 

last week recommended passage of legislation that would re.strict the operation of 

pay television and would strongly limit the rules for operation set up by the Federal 

Communications Commission. 

The measure now must go before the full House and then to the Senate. Little 

interest has thus far been expressed in pay TV legislation in the upper chamber. 

Under terms of the recommended bill, exhibition of feature motion pictures 

would be limited to the films' first year of "general release," which the committee 

defined as a first-run showing of a feature film in theatres on a nonreserved-seat 

basis with continuous performances. This rule, thus, would not apply to reserve-seat 

motion picture showings. The rule compares with a two-year limit imposed in the 

FCC regulations. 

The new bill would bar pay TV stations from airing commercial advertising at 

any time, where the FCC rules would have barred commercials only when the stations 

were charging viewers fees for programs. 

It also would limit sports and feature films to 45 per cent of the total pay TV 

program hours during one day, with no less than eight hours of programing during 

the day, and with the combination of sports and feature film programs on prime 

time (7 p.m. to 11 p.m.) limited to 60 per cent of the total—about two and one-half 

hours. The FCC rules would have allowed sports and movie programing on pay 

TV during 90 per cent of the time. 

Pay TV's access to sports events, such as baseball, football and basketball, 

would be limited, with stations barred from showing such events that had been 

broadcast in the community during the previous five years. This compares with a 

two-year ban in the FCC rules. 

The measure also would bar the transfer to pay TV of programs now shown 

on commercial TV and it would make it more difficult for stations now in existence 

to switch to pay TV programing, requiring the FCC to find such a switch in 

"the public interest." 

emphasized, is the keynote of the new AIP 

program with stories covering a much wider 

spectrum of audience taste. 

Terming this "one of the most exciting 

periods in the industry's history," Arkoff 

and Nicholson continued: "Certainly, it is a 

period of change . . .and our company along 

with most of the forward-looking creators 

of entertainment welcomes the challenge. 

"Rather than a time of revolution, however, 

it is one of innovation. There are all 

kinds of new techniques in sound, camera 

work and projection which are being adapted 

to heighten the impact of film story telling. 

We are eager to experiment with any 

methods which can enhance our product, 

for it is this flexibility which will insure the 

theatre screen's status as a source of fascination 

and is accordingly worth our enthusiasm." 

Releases scheduled over the next year: 

April 1970— "Horror House," starring 

Frankie Avalon and Jill Haworth, double 

billed with "The Crimson Cult," starring 

Boris Karloff; "Cycle Savages," starring 

Bruce Dern, Melody Patterson. May 

"Venus in Furs," starring James Darren 

and Barbara McNair; "24-Hour Lover," 

starring Harald Leipnitz, and "Wedding 

Night," starring Tessa Wyatt and Dennis 

Waterman. June— "Battle of Neretva," starring 

Yul Brynner and Orson Welles; "Count 

Yorga, Vampire." with Michael Murphy, 

and "Wife Swappers," with James Donnelly. 

July 1970—"A Bullet for Pretty Boy," 

starring Fabian Forte and Jocelyn Lane, and 

"Cry of the Banshee," Vincent Price and 

Elisabeth Bergner. August — "Legion of the 

Damned," starring Jack Palance and Curt 

Jurgens; "Unchained," Don Stroud and Luke 

Askew, and "Up in the Cellar," Wes Stern 

and Joan Collins. September — "GAS! or It 

Became Necessary to Destroy the World in 

Order to Save It," Robert Corff and Elaine 

Giftos; "The Cannibals," Britt Ekiand, and 

"I Am a Groupie," Billy Boyle and Donald 

Sumpter. 

October — "Julius Caesar." starring Charlton 

Heston, Jason Robards, Robert Vaughn. 

Richard Chamberlain, Richard Johnson and 

John Gielgud; "Vampire Lovers," Peter 

Cushing and Dawn Addams, and "Witchcraft 

'70." November — "Dorian Gray," Helmut 

Berger and Marie Liljedahl; "Mafia," 

Claudia Cardinale and Franco Nero, and 

"Crunch!" December — "Count Dracula," 

Christopher Lee and Herbert Lom, and 

"Tarn Lin," Ava Gardner and Ian McShane. 

January 1971— "Wuthering Heights," 

Anna Calder-Marshall and Timothy Dalton, 

and "The Promise." Ian McKellen. Susan 

Macready. February — "The Busy Bodies," 

Diana Kjaer, and "Triangle," starring Ray 

Danton and Dana Wynter. March— "Murders 

in the Rue Morgue," produced by Arkoff 

and Nicholson, and "Savage Season," 

starring Ron Harper and Diane McBain. 

April — "Bunny and Claude," starring Bette 

Davis. 

BOXOFFICE :: May 4, 1970

Ihe 

MGM and EMI Combine to Organize 

2 New Jointly Operated Companies 

LONDON—James T. Aubrey jr., president 

and chief executive officer of MGM. 

and John Read, chief executive of EMI, 

have announced an overall association re- 

Nulting in the formation of two new jointly 

oper.ited companies, one for 

film studio operations 

.ind the other for film distribution 

in the United Kingdom. 

Talks between MGM and EMI. held recently 

in London, arose from a decision by 

MGM to close Borehamwood Studios, based 

on a study by MGM showing that the operation 

of a studio in England is no longer 

economically viable. Facilities at Borehamwood 

will be closed mimediately by MGM 

to take advantage of the studio facility at 

Elstrce. -Ml trade union representatives and 

employees have been notified. 

Continue at KLslree Studio 

EMI's present film production program 

at Elsiree will continue, together with the 

separate production schedule controlled by 

Nat Cohen, chairman and chief executive of 

.Anglo-EMI Film Distributors, Ltd. MGM's 

previously announced production program, 

to be guided by Robert Littman, will continue 

as originally planned. 

The new company will operate under a 

seven-year agreement to mid-1977 with both 

.\IGM and E.MI seeking to concentrate at 

Elstree all their UK production during the 

term of the agreement—and in addition, 

bring to the studios all post-production work 

on films financed by the two companies but 

made outside the UK. 

EMl-MGM Elstree Studios, Ltd. and its 

filmm.iking facilities will remain available 

to independent film and TV production 

companies. 

In addition, EMI-MGM plans to co-produce 

six to eight films a year in the UK, 

which will be distributed by MGM overseas. 

Following discussions recently of new distribution 

arrangements for the UK market, a 

new company will be formed by MGM and 

EMI, called .MGM-EMI Film Distributors, 

Ltd., and managed by MGM. Its managing 

director and chief executive will be 

Michael Havas, presently managing director 

of .MGM distribution in the UK. The 

chairman of the new distribution company 

will be Douglas Netier of .MGM and the 

deputy chairman, Bernard Delfonl of EMI. 

To Drop W'amer-Pathe Deal 

Other members of the board will be James 

T. Aubrey jr. and Oscar Beuselinck for 

MGM. and John Read and two further 

directors 

to be nominated by EMI. This company 

will also operate under a seven-year 

agreement to mid- 1977. 

At present. EMFs film products are distributed 

in the UK by Warner-Pathe Film 

Distributors, Ltd., but this arrangement will 

be terminated after the setting 

EMI Film Distributors, Ltd. 

up of MGM- 

James T. Aubrey jr., stated: "We are extremely 

happy to be associated with EMI hecause 

of its prominence in the entertainmcni 

industry. 

"The arrangement pleases us because it 

enables us to remain in studio operations 

more efficienlly and economicalh. at the 

same time strengthening the distrlbiituMi ol 

our product in the United Kingdom. I he 

linking of two such experienced and strong 

organizations can only enable us to prosper 

in the years to come." 

Conimeniing on the formation of EMI- 

MGM Hisiree .Studios, Ltd.. and other joint 

operations plans, John Read, chief executive 

of EMI. said: 

"These developments have the merit in 

the first instance of providing greater stability 

for film production in this country. 

Elstree Studios should now enjoy a substantially 

greater loading of its facilities than 

might otherwise be the case. 

"We have every confidence in our own 

filmmaking program—announced last year 

by Dr. Delfonl, chairman and chief executive 

of Associated British Picture Corp., 

Ltd.,—and the combined programs of 

MGM-EMI and the independent producers 

should now provide total viability in the 

future. 

"On the distribution side the new arrangement 

with MGM and ourselves will result 

in an impressive pooling of technical and 

financial resources. EMI would like to lake 

this opportunity of acknowledging Warners' 

understanding and thank them for their 

cooperation. 

"This closer association of acknowledged 

world leaders in the entertainment industry 

should in fact bring a strong measure of 

reassurance—and indeed greater prosperity 

—to the film industry in this country. It will 

undoubtedly make the investment in our 

own EMI activities even more secure." 

Form RHM Productions 

To Make Feature Films 

NEW YORK—RHM Associates of Delaware, 

an investment and financial advisory 

service, has formed RHM Productions to 

produce motion picture features, television 

films and specials and has appointed Harvey 

Matofsky president and executive producer, 

it is announced by Sidney Fried, president 

of RHM Associates. 

RHM's initial projects include "The Martlet's 

Tale," a first novel by Nicholas Delbanco 

with a screenplay by Delbanco and 

John Crowther and "A Loving Girl," an 

original screenplay by Donald Cammell and 

Lorenzo Ricciardi. RHM also will produce 

a one-hour television special on environmental 

conditions of the seas entitled "Troubled 

Waters." RHM Productions' executive office 

is in New York, production headquarters are 

in Rome and administrative offices are at 

Albertson, Long Island, N.Y. 

MGM Elects Walter Sharp 

To Board of Directors 

C LIALR CI IN, CAI II . 

hoard of 

directors of Metro-Goldwyn-Mayer, Inc.. 

elected Walter M. Sharp as a member of the 

board at a meeting held Tuesday, April 28, 

at the MCiM Studio here. 

Sharp is president of Community Bank 

of Huntington Park. Calif., a director of 

Wesicin Airlines and a trustee of Lincoln 

Mortgage Investors. He assumes the vacancy 

created b\ the resignation of Arnold Mc- 

Ciraw. 

Other members of the board are: James 

D. Aljian, secretary-treasurer of Tracy Investment 

Co.; James T. Aubrey jr., president 

and chief executive officer of MGM. Inc.; 

Fred Benninger, president of Tracy Investment; 

Hank Conant, consultant, Cushman 

(.

American International 

is proud to be the exclusive 

U.S. Theatrical Distributor for 

'Commonwealth United 

illms, including: 

The Magic Christian 

Viva Max 

Venus In Furs 

Battle Of Neref 

Julius Caesar 

The Cannibals 

Tarn Lin 

...it's AMERICAN 

INTERNATIONAL 

/ 

O1970 Amarican InUrnationz' Pictures, Inc.

New 

Boston— 

— 

Winners in First Quarterly Drawing 

Of NSS Trailer Cash-In Announced 

NEW M)RK—The names of the winners 

in the firsl mi.irtcrlv drawing of the National 

Screen Service Corp. Trailer Cashin 

have been announced by Norman Rohbms. 

vice-president in charge of operations, 

who said the response has been excellent. 

.A total of $!..'

" 

On behalf of Avco Embassy, welcome to 

Showmanship '70. There is a i)rodiiet shortage— 

but not at Avco Embassy. We have more 

product than ever before. The films listed on 

this page are not in the planning stage— not 

even in the production stage— but in the can, 

complete and ready to go. Twice in my lifetime 

I have refused to attend a funeral of show 

business — once supposedly slain by television 

and now by the so-called i)roduct shortage. 

Showmanship is not dead. Our x)ictures and 

advertising campaigns are sufficient proof of that. 

'70 for us at Avco Embassy and for you exhibitors 

spells a new era in entertainment— an exciting 

era I am proud to share with you. 

Sincerely, 

"SOLDIER BLUE" 

"THE PEOPLE NEXT DOOR" 

"SUNFLOWER" 

"MACHO CALLAHAN" 

"PROMISE AT DAWN" 

"MONIQUE" 

"THE SPORTING CLUB" 

"RIDER ON THE RAIN" 

"THE SWIMMING POOL" 

"THE MAN WHO HAD POWER OVER WOMEN 

"ROADTOSALINA" 

"CARNAL KNOWLEDGE" 

"C. C. RYDER AND COMPANY" 

"THE SKI BUM" 

"THE STEAGLE 

SHOWMANSHIP 70 

1/

Computer Image Corp. Tour 

Is Given to Tradepress 

Hv JDHN t IH I HI 

NEW ÔRK—The tradepress 

was given 

a tour of Computer Image Corporation's 

Manhattan facilities and shown examples 

of its animated work, used for motion pictures 

and television. The tour followed a 

)oint announcement of the merging of the 

Oenver-hased Computer Image Corp. with 

Dolphin Productions. Inc.. an established 

film production firm in New 'N'ork. .Vn introduction 

was made hy Bruce Birchard. 

president of Computer Image, who spoke 

of his company's growth. He then gave the 

floor to .Mian Stanley, a film director for 19 

years and president ot the l(1-ycar-old Dolphin 

Productions. 

Stanley presented a composite reel showing 

the Computer Image's worth: the color 

designs were quite impressive. .-Xficr screening 

an S-minute color film. "Growing." 

which was made in three days for Encyclopedia 

Briiannica. Stanley introduced Lee 

Harrison. The latter, the founder of Computer 

Image and inventor of the computers, 

was enthusiastic over the proceedings. He 

said that his organization is dedicated to 

the improvement of quality and the lowering 

of costs. Three systems are utilized; 

Scanimate. a graphics animator: Animac. 

which has third-dimensional color capability, 

and the Caesar System, providing full animation. 

A practical demonstration of the computer 

showed that images can be scrambled or 

positioned at will. The system was used for 

the special effects on the recent Bing Crosby 

TV' special. "Cooling It." and is utilized 

in the main titles for two forthcoming features. 

Columbia's "Getting Straight" and 

the Warner Bros, release. "The Phynx." The 

revolutionary Computer Image system was 

emphasized as being a lime and money 

saver. Besides the New York and Denver 

production centers, there is one in Los Angeles, 

wiih others planned for Tokyo, Toronto 

and several European cities. 

Girl Agetd 14 Challenges 

MPAA on X Ratings 

MINNEAPOLIS— In a move that most 

in local film circles found puzzling, a 14- 

year-old Minneapolis girl has challenged the 

Motion Picture Ass'n code which prevents 

young people from seeing certain movies. 

Dcnisc Silbcrman, a 9th-grader. has brought 

suit through her mother. Mrs. Lynnc 

Roscnzweig. against the Mann Theatre Co. 

and the Embassy Theatre Co. TTie suit asks 

Hennepin County District Judge Leslie 

.Anderson to forbid the companies from 

enforcing the rating code. Denise and a 

friend were denied admittance April I 1 

to the Uptown Theatre where the X-rated 

"Midnight Cowboy" was being shown. The 

film won an Academy Award as best movie 

of the year. The complaint states that both 

young people had their parents' permission 

to see the movie. 

The complaint says the theatre is belie\ed 

to be following the code. With its X rating. 

the picture is barred to anyone under 18 

years of age. Though the code permits this 

le\el to be lowered to "no one under 16," 

region iheatremen usually ha\c kept the 

.idmittance bar for \ pictures at no one 

under IS with this lowered at limes to no 

one under 17. The suit asks the court to 

order the theatre to admit Denise to "Midnight 

Cowboy" and to issue a permanent 

injunction restraining the companies from 

"enforcing any audience suitability rating." 

f-ilmrow speculation concerning the action 

ranged from tagging it a bid for notoriety 

to a "perhaps sincere but ill-advised move 

against a form of censorship." 

Film Organizations Form 

Intersociety Council 

NEW YORK—The Intersociety Council 

for Theatrical Motion Pictures has been 

formed, comprising delegates from the Society 

of Motion Picture & Theatrical Engineers. 

Theatre Equipment Dealers Ass'n. 

National Ass'n of Theatre Owners. Theatre 

Equipment & Supply Mfrs. Ass'n and the 

Motion Picture & Television Research Center 

of the MPAA. The new organization 

meets every three months to discuss programs 

of mutual interest and benefit to both 

the participating organizations and the theatrical 

tilni industry at large. 

Formal purpose of the Council is "to facilitate 

the exchange of information on 

problems relating to the improvement of 

motion picture presentation in the theatre." 

The Society originated following discussions 

in New Orleans between Deane White, 

president of SMPTE, and John J. 

Biirlinson 

jr.. executive director of TESMA, during the 

1969 TEDA/TESMA conference. An organizational 

meeting was held in March of 

last year and since then several meetings 

have been held in New York. Burlinson 

serves as secretary pro tern of the Council 

and all inquiries or suggestions should be 

sent to 

1600 Broadway, New York. 

Eastman Kodak Has Film 

Available on Pollution 

NEW YORK—The effect pollution can 

have on future generations is dramatically 

shown in a new 20-minute color film available 

for showings by schools. libraries, civic 

organizations and other groups free of 

charge from Eastman Kodak. 

"All the Difference" contrasts the unspoiled 

scenic beauty of America with the 

worst of its smog-obscured skies, dead waters, 

choked highways, debris-strewn streets, 

and acres of junk automobiles. The film's 

title is from Robert Frost's poem, "The Road 

Not Taken." 

Prints of the 20-minute. 16nim optical 

sound film are available free of charge from 

Audio-Visual Services. Eastman Kodak Co.. 

Rochester. N,Y. 14650, 

Honor 'Halls of Anger' 

NEW YORK—"Halls of Anger." which 

opened in New York on April 29. has received 

Scholastic Magazine's Senior Scholastic 

Merit Award, which is given to films 

of special merit to high school students. The 

film will be cited in the May 1 1 issue of 

Senior Scholastic. 

R. R. Bowker to Publish 

AFI 20-Volume Catalog 

NEW YORK- The American Film Institute 

and R.R. Bowker Co.. a Xerox firm, 

signed an agreement .April 24 under which 

Bowker will publish The American Film Institute 

Catalog, consisting of approximately 

20 volumes. George Stevens jr., AFI director, 

and George McCorkle, president of 

Bowker, jointly announced plans for publishing 

the definitive filmography of feature 

films, short films and newsreels produced 

in the U.S. since 189.^. Created by the AFI, 

the catalog will contain several hundred 

thousand American film entries and will be 

published over a period of years. Additional 

publications, derived from the catalog's massive 

data base, are planned as part of the 

joint venture. 

Each volume in the catalog will treat a 

distinctive type of film and cover a decade 

of film production, with the exception of 

one volume describing pre-1911 films of all 

types. The first volume in the series is the 

result of two years' work by the AFI. To 

be published late this year, "Feature Films 

— 1921-1930" covers approximately 7,000 

feature films released during one of the richest 

eras in the American cinema. Research 

is now in progress on the volume covering 

all films produced in the period 1893-1910. 

The American Film Institute, established 

in 1967, is a non-profit, non-governmental 

organization which has initiated a wide 

range of programs in film education, filmmaking 

and support and film preservation. 

'Losers' Premieres Are Set 

For Three Keys May 27 

HOLLYWOOD—"The Losers" starring 

William Smith. Adam Roarke, and Bernice 

Hamilton will have simultaneous world premiere 

area openings on May 27 in Dallas (75 

theatres). Kansas City (40 theatres), and 

Philadelphia (50 theatres), it was announced 

by Fanfare Film Productions' president Joe 

Solomon. 

To launch the saturations, Solomon noted 

that personal appearances of the key cast 

are being scheduled in all three areas, with 

a special added attraction, Leapin Lena—the 

iron monster that's half VW and half motorcycle, 

which was specially built for Fanfare 

to be used in the film. 

"The Losers" was produced by Solomon, 

directed by Jack Starrett, from a screenplay 

by Alan Caillou, and will be distributed by 

Fanfare. 

Petition to Reorganize 

Filed by Trans-Beacon 

NEW YORK—Trans-Beacon Corp. has 

filed a petition in federal court here for reorganization 

under the Federal Bankruptcy 

Act, it was reported last week. 

The action would permit the company to 

continue its operations and allow it to work 

out arrangements for paying its creditors 

while being protected by the court from 

lawsuits. Trans-Beacon operates a circuit of 

motion picture theatres and a merchandising 

operation which licenses the commercial use 

of well-known names and properties. 

8 BOXOFRCE :: May 4, 1970

Ed Begley, Character 

Actor, Dies at 69 

HOLLYWOOD — Hd Begley, 69, the 

character actor who won an Oscar in 1963 

for his portrayal of a sadistic political boss 

in "Sweet Bird of Youth," died Tuesday 

night, April 28, apparently of a heart attack 

while at a party at the home of his publicist, 

Jay Bernstein. 

Among Begley's noted films were "Twelve 

Angry Men," "The Unsinkable Molly 

Brown," "It Happtens Every Spring" and 

"Sorry, Wrong Number." He came to Hollywood 

in 1947 and within four years had 

acted in 21 pictures. He was equally at home 

on stage, radio and television. 

Begley leaves his third wife Helen, a son 

Ed jr. and a daughter Maureen. 

Anita Louise Dies 

HOLLYWOOD — Actress Anita Louise 

died at her home Saturday, April 25, of a 

stroke. She had appeared in a number of 

films, including "Louis Pasteur," "Madame 

DuBarry" and "The Bandit of Sherwood 

Forest," during the time she was married 

to the late Buddy Adier, then head of 20th 

Century-Fox. She was later married to Henry 

Berger and became known as a leading 

Hollywood hostess as well as appearing in 

the TV series "My Friend Flicka." 

Funeral services were held April 28 at 

the Church of the Recessional, Forest Lawn, 

Glendale. Robert Stack gave the eulogy. 

She is survived by Berger and by a son 

and daughter, children of AdIer. 

Arthur Shields 

SANTA BARBARA, CALIF. — Arthur 

Shields, 74, a veteran character actor, died 

April 27 at his home of emphysema after 

a two-year illness. He was a younger brother 

of the late Barry Fitzgerald. Shields is the 

family name. Although both were Protestants, 

Shields and his brother frequently 

played Catholic priests in films. One of his 

most memorable roles was in "The Quiet 

Man," starring John Wayne and the late 

Victor McLaglen. 

Gypsy Rose Lee Dies 

HOLLYWOOD—Gypsy Rose Lee, 56, 

who transformed the strip tease into an art 

form, died Sunday, April 26, in Hollywood. 

She became a TV performer and best-selling 

author after retiring from strip-tease appearances. 

Miss Lee had been in poor health 

and first underwent cancer surgery in 1966. 

Film Title Changes 

"H. Fleet, Robber" has been set as the 

new title for Universal's western drama 

filmed under the working title of "Hark" 

and starring George Peppard, Diana Muldaur, 

John Vernon and France Nuyen. 

"The Passion of Anna" is the final title 

of the Ingmar Bergman production, formerly 

called "Passion," to be released by United 

Artists and starring Liv Ullmann, Bibi Andersson 

and Max Von Sydow. 

"Pieces of Dreams" has been set as the 

new title for United Artists' "The Wine and 

the Music," starring Robert Forster and 

Lauren Hutton. 

MOTION PICTURES RATED 

BY THE CODE & RATING 

ADMINISTRATION 

The following feature-length motion pictures 

have been reviewed and rated by the 

Code and Rating Administration pursuant 

to the Motion Picture Code and Rating 

Program. 

Any picture whose rating was listed as [m] 

on the previous bulletins issued by the Code 

and Rating Administration may now automatically 

be considered to be rated GP. 

Title 

Distributor 

A Bullet for Sandoval (U-M) 

Chaplin's Art of Comedy 

(Independent-Intl.) 

Fragment of Fear (Col) 

Kill Them All and Come Back 

Alone (Fanfare) 

*Kiss Me Stupid (Reissue) (UA) 

The Losers (Fanfare) 

Pufnstuf (Universal) 

This Immoral Age (Independent-Intl) 

This Man Must Die (AA) 

Valerie (AA) 

Venus In 

Furs (AIP) 

Walk the Walk (Hallmark) 

Roting 

GP 

GP 

m 

GP 

m 

m 

GP 

GP 

m 

m 

m 

{*) Released prior to November 1, 1968, but rating 

requested. 

'The Games' Has Openings 

Across U.S. and Canada 

NEW YORK—"The Games" opened this 

past week in 17 key city theatres throughout 

the country and in Canada. A three-theatre 

multiple-run in Buffalo and a five-theatre 

engagement in Dayton were among the 

houses playing the 20th Century-Fox attraction. 

Also included were the Cataract Theatre, 

Niagara Falls; Mini North Drive-In, 

Syracuse; Capri Madison, Nashville; Worth, 

Fort Worth; Palace Sunset Drive-In, Calgary; 

Plaza, St. John; Paramount. Halifax, 

and Odeon Theatre, Peterboro. 

An all-star international cast, under Michael 

Winner's direction, is highlighted by 

Charles Aznavour, Stanley Baker, Michael 

Crawford and Ryan O'Neal. 

Fanfare Films Acquires 

Chuck Connors Starrer 

HOLLYWOOD— Fanfare Film Productions, 

Inc., has acquired "Kill Them All and 

Come Back Alone," starring Chuck Connors, 

for distribution in the U.S. and Canada, it 

was announced by Joe Solomon, president. 

The story is an action-adventure western 

about a unit of Confederate mercenaries assigned 

to attack a Union stronghold and return 

with a vast fortune in gold. 

The Edmondo .'Kmati production also stars 

Frank Wolfe. Leo Anchoriz, Ken Wood 

and Hercules Cortes. It was directed by 

Enzo G. Castellari. 

Translor's First Feature 

Discussed by Ycimin 

NEW YORK — Robert 

Yamin, co-producer 

of the forthcoming contemporary drama 

"Fools," held a press conference at the 

home office of Cinerama Releasing Corp. 

and spoke of his film, now winding up location 

work in San Francisco. Yamin is partnered 

with Henri Bollinger, who heads the 

Screen Publicists Guild, in the independent 

company known as Translor Productions, 

Inc. Yamin functions as president while Bollinger 

is vice-president and treasurer. After 

Translor took its property to Cinerama's 

head Joseph Sugar, Translor was able to 

get financial backing with his blessing. 

Described as a "love story, pure and simple," 

"Fools" is not only the first film of 

Translor Productions but also the first writing 

effort of former actor Robert Rudelson, 

who did the original screenplay. Stars Jason 

Robards and Katharine Ross were enthused 

enough about the story to take a participation 

deal; same applies to director Tom 

Gries, best known for "Will Penny" and 

soon to be represented by the $8 million 

"The Hawaiians." With the principals thus 

involved, "Fools" will be brought in for under 

$1 million. Arthur Manson, Cinerama's 

vice-president in charge of advertising and 

publicity, expressed the company's high regard 

for the film. 

Translor hopes to make one good film a 

year, stated Yamin. Current properties include 

an original screenplay by Rudelson 

and the rights to "The Organizer," based on 

the book, "The Lucky Luciano Story." Concerned 

with incidents in the life of the Mafia 

chieftain, the film will have outside financing. 

"Fools" is Yamin's second production; 

before devoting many years to television 

work, he made "This Rebel Breed" (1960) 

for Warner Bros., starring Rita Moreno, 

Gerald Mohr and Dyan Cannon. 

'How the West Was Won' 

Set for 250 U.S. Openings 

NEW YORK — "How the West Was 

Won," MGM's 1963 roadshow, a winner 

of three Academy Awards, will open 

Wednesday (6) in 250 theatres throughout 

the states of Texas, Oklahoma and Louisiana. 

An epic of the pioneers who carved a 

country out of the wilderness, the adventure 

was directed by Henry Hathaway, John 

Ford and George Marshall, with narration 

by Spencer Tracy. 

The stars include John Wayne, Gregory 

Peck, Debbie Reynolds, James Stewart, 

Henry Fonda, Carroll Baker, Robert Preston, 

George Peppard, Karl Maiden, Richard 

Widmark, Eli Wallach, Carolyn Jones and 

Lee J. Cobb. 

UA to Release Ecology Short 

NEW YORK—United Artist will release 

"Crisis on the Coast," a 14-minute short 

subject dealing with pollution, and narrated 

by Arthur Godfrey, it was announced by 

.Arthur Reiman, manager of U.A's short subject 

division. The film was made by the 

Department of Interior's Fish and Wildlife 

Bureau, and will be released in the middle 

of May. 

BOXOFFICE :: May 4, 1970 9

ôUtfOMôd ^cfiont 

.By 

SYD CASSYD 

Filmmakers Schedule 76 Features 

To Go Before Cameras in May 

SiMfcn iciiuif lilm,s h.i\c been scheduled 

to go before the cameras during May, two 

less than tor the imnK-dialely preceding 

month, but lour more than lor May a year 

ago. Columbia leads in production starts. 

with three, and Mctro-Goldwyn-Maycr 

and United Artists rank second with two 

pictures each. 

CINEMA CENTER FILMS 

Two l.ANE BiACKToi'. Moiitc Hcllpian 

will direct this Michael Laughlin production 

for Cinema Center on locations in California 

and throughout the U.S. Gregory 

Sandor will be director of photography. He 

has been associated with Helhnan on two 

unreleased films. "Ride the Whirlwind" and 

" 1 he Shooting." 

CINERAMA RELEASING CORP. 

Fool s. Jason Robards and Katharine Ross 

co-star in this Translor feature, produced 

by Roben H. Yamin and Henri Bollinger 

for worldwide distribution by Cinerama. 

Tom Cries directs on location in San Francisco 

from an original screenplay by Robert 

Rudelson, a contemporary love story 

involving a middle-aged actor and a disenfranchised 

young woman. 

COLUMBIA 

A PocKETFL't. Of Chestnuts. Director 

Pietro Germi. whose RPA Company and 

Rizzoli Films are co-producing this film on 

location in Italy, has selected Italian pop 

singer-actor Gianni Morandi to play the 

hippy newspaper reporter who falls in love 

with an old-fashioned girl, portrayed by 

Stephania Casini. This is Morandi's first 

non-singing role. The story is adapted from 

an original by Germi. Tullio Pinelli. I.eo 

Benvcnuti and Piero De Bernardi. 

10 RiLLiNGTON Place. Richard Attenborough 

stars in this Filmways production getting 

under way in London, with Judy Geeson 

also signed for a starring role. Based on the 

book by Ludovic Kennedy, the film is being 

directed by Richard Fleischer, with Martin 

Ransohoff as executive producer and 

Leslie Linder and Ba.sil Appleby as producers. 

This is the story of mass murderer John 

Christie and the man who was wrongfully 

convicted and executed for the murders. 

TuMb'c-HuMAC. This production gets under 

way in Paris under the direction of 

Jean-Marie Perier. Starring Marc Forel and 

television actress-singer Dany. it is the story 

of a young man's search for a long-missing 

relative. Upon completion of Paris location 

shooting, the production will move to 

French Guiana for about six weeks' filming 

at Cayenne. 

CROWN INTERNATIONAL 

Weekend With The Babysitter. George 

E. Carev who stars, is also the producer. 

with Don Henderson directing the Dundee 

production. Topliners are Susan Roman, l.iianne 

Roberts. James Almanzar and Anthony 

Victor. Based on an original by Carey 

and Henderson, the script was written by 

James H. Mel. arty, and concerns a movie 

director who spends the weekend with the 

babysitter after his dope-addicted wife takes 

off. ostensibly to visit her mother. Location 

shooting will include Mount Whitney, Newport 

Beach and the Mexican border. 

METRO-GOLDWYN-MAYER 

.\i I \ In WiiNDi ki and. Donald Sutherland 

stars in this Coriander production, 

which Paul Mazursky and Larry Tucker 

will produce from their original screenplay. 

Southern California locations will be used, 

with Mazursky directing and M. J. Frankovich 

serving as executive producer. 

Brlwsier McT,eo[). Robert Altniun directs 

this film, set to roll the middle of the 

month as a Lou Adler-John Phillips production 

in association with Lion's Gate 

Films (Altman's company). Adler makes his 

theatrical film debut as producer. Screenplay 

was by Doran William Cannon, with shooting 

script written hy Bryan McKay. 

NATIONAL GENERAL PICTURES 

WiiAi Are We Going To Do Without 

Skipper? An Abby Mann production, written 

and produced hy Mann, this film stars 

Robert F. Lyons, Richard Thomas and Gloria 

Grahame and Eve Brent, the latter two 

in top featured roles. In the contemporary 

drama, which Barry Shear directs, young 

Thomas was selected to portray the teenager 

who, upon his release from state reformatory, 

joins a group of young people 

who have become increasingly alienated 

from society. 

UNITED ARTISTS 

Ladies Of Today. Arlene Dahl stars in 

this film, starting this month on location at 

St. Tropez, Nice, the Antibes and Barcelona. 

Spain, with Alain Brunei producing 

and directing for UA release. 

Le Voyou. Alexandre Mnouchkine is producing 

this film in Paris, with Claude Lelouch 

directing via Les Films 13, Les 

Films Ariane banner. Principal photography 

is to start this week. Cast toppers include 

Jean-Louis Trintignant, Christine Claude 

and Saccha Distel. 

UNIVERSAL 

S.P.L.C. Czech director Milos Forman 

will direct his first film in the U.S. for Universal, 

a Forman-Crown-Hausman feature 

produced by Alfred W. Crown, based 

on an original screenplay by Forman. Jean- 

Claude Carrier and John Guare in association 

with John Klein. The contemporary 

comedy goes before the cameras at midmonth 

and will be shot entirely on locations 

in and around New York City and Long 

Isl.nul. 

WARNER BROS. 

liu I'Kiisi's Wife. A satirical comedy 

|\ 

starring Sophia Loren and Marcello Mastroianni. 

which began shooting in Padua, Italy, 

this month. The picture is being produced 

by Carlo Ponti and directed by Dino Risi 

from a screenplay by Ruggero Maccari and 

Bernadino Zapponi. Miss Loren portrays 

a singer with a pop group in Italy, who falls 

in love with a priest, played by Mastroianni. 

INDEPENDENTS 

Motion Pictures International 

B. S. I Love You. Arthur Broidy, producer, 

has signed .Steven H. Stern, author ot 

the original screenplay, which is 

a character 

study of a young man, to make his theatrical 

feature directing debut on this film. Peter 

Kastner has been signed to star, with casting 

currently being conducted for all the 

other important roles. Broidy and Stern 

plan to start filming the middle of May on 

location in New York City. 

C. Tabalina Productions 

I Am Curious Tahiit. Maria Pia, William 

Larrabure and Jay Colonna head the cast 

of this film which Carlos Tabalina wrote, 

directed and produced. It is a spy sexploitation 

film about a Russian girl who is sent to 

Tahiti to spy on an all-nution conference 

being held there. 

Getty-McDonald-Fromkes.s-Stonehenge 

Productions 

Shefia. This contemporary love story 

about high school seniors, set in the Midwest, 

stars two newcomers in a racially 

mixed situation. Brenda Sykes, 20, seen in 

"The Liberation of L. B. Jones," plays the 

black title role. John Neilson, 2L is the 

white boy, making his first feature film. 

Producer Dick Berg adapted the Liberty 

Guild novel by Gunard Solberg, with coproduction 

by Ron Roth for executive producer 

J. Ronald Getty. William A. Graham, 

director, will be assisted by Edward Teets, 

first assistant. No distribution deal has been 

set. 

Three Properties Acquired 

For Playboy Production 

HOLLYWOOD—Hugh M. Hefner, president 

of Playboy Enterprises, has announced 

the acquisition of three properties by the 

company, new independent feature film and 

television company that is a joint venture 

of Hefner's expanding entertainment division 

and Jerome M. Zeitman Productions. 

Properties are: "Aren't You Even Gonna 

Kiss Me Goodbye?", a contemporary comedy 

about a fast-talking, bright, ambitious 

17-year-old with a strong streak of the con 

artist, from the novel by William Richert: 

"Sister Bear," Herbert Burkholtz's critically 

acclaimed novel that chronicles a tragic 

love affair between a young, handsome skier 

and his beautiful sister, to feature the jetset 

ski resorts of Europe as the setting, and 

10 BOXOFFICE :: May 4, 1970 

"Little Annie Fanny," of the popular adult 

comic strip by Harvey Kurtzman and William 

Elder that appears in Playboy magazine. 

jr

v-^ 

( 

> 

\ 

.-^ 

\s 

O- 

Theophilus P Mogul had a problem 

with his latest super spectacular 

feature. It was chock full of cameo 

appearances of film stars from every 

country. No plot, just cameo appearances. 

Mogul knew it would be a 

smash. The problem was how to premiere 

it simultaneously worldwide 

without losing film quality. His aqua 

office phone rang. 

*You mean Eastman has a film that makes it 

easier for me to blitz-klieg the world? 

"T. R" said one of his assistants. 

"Great news! Eastman has a color 

reversal intermediate film that eliminates 

the master positive generation. 

Now, we can pull hundreds of 

negatives from our release neg., ship 

them to labs worldwide, and have 

release prints made there." 

Mogul exclaimed, "You mean 

Eastman has a film that makes it 

easier for me to blitz-klieg the 

world? How did you hear about it?" 

"Ear to the ground and nose to 

the grindstone, T. P.," said the assistant, 

ordering his own Olympic-size 

aqua office. 

EASTMAN KODAK COMPANY 

Atlanta: 404/351-6510 Chicago: 312/ 

654-0200 Dallas: 214/351-3221 Hollywood: 

213 464-6131 New York: 212/ 

262-7100 San Francisco: 415/776-6055 

:J^^)^^

— 

— 

— 

NORTH JERSEY 

ToM-ph Scdejn has been n;iiiied manaseiprojctiionisi 

ot ihe newly opencJ Jcrr\ 

Lewis Cinema in Wayne, an autonialed operaiioii 

of Network Cinema Corp. He prcsiously 

had been asMgned ;L>i a projeelionisi 

M ticncral Cinemas Toiowa Cinema m Tolowa. 

Hiiiry 1 uniphi'll. who recently resigned 

as manager ol l.enas" Cmcma 23 in Cedar 

Ciro%e. has jomcd the RKO-Stanley Warner 

organization and presently is working at the 

Warner in Ridgewood with manager Jerry 

I 

iticnberg. 

>inii' l.i|>ouri, RKO-SW district manager 

who manage> the circuit's Twin in Wayne, 

IS currently on sick leave. Subbing lor him 

at the Twin is Thomas Cauclon. Caucton 

had managed the Lincoln in Union City and 

Sanford in !r\ington lor RKO-SW shortly 

after the merger of the companies in l9(iS. 

Most recently he had been assigned to the 

booking department in New York Assisting 

at the Twin is Lou FerrioL 

Hank German, who has managed Nathan's 

Fine .Arts in Passaic for several years 

prior to its destruction earlier this year by 

an explosion and fire of undetermined origin, 

has joined RKO-SW at the Montauk in 

Passaic, where he is working with manager 

Ed Molteni. .Molteni's assistant, Josephine 

Lore, presently is on sick leave. 

Charles Mabce sr. has resigned as manager 

of General Cinema's Morris Hills Cinema 

in Parsippany and has been succeeded 

by Katherine Broussard. Mabee, who originally 

joined General Cinema in 1967 as 

an assistant at the Palace in Orange, had 

managed Morris Hills for the past year. 

Prior to that, he had served with Stanley 

Warner at the Wellmont in Montclair. Assisting 

Mrs. Broussard is Dick Stuart. 

Wall Disney's "Fantasia" opened its second 

exclusive area engagement recently at 

General Cinema's Menio Park Cinema in 

.Menlo Park. The film had opened originally 

at Fabian's Bellevue in Upper Montclair 

.March 25 as a North Jersey exclusive. Both 

engagements have been very successful. The 

Bellevue is expected to close "Fantasia" 

Tuesday (5) after a six-week run. 

L'A's Cinema 46 in Totowa recently held 

a sneak preview of "Hello Goodbye" on a 

Friday night, in addition to its regular attraction. 

"John and Mary." Ed Manlcy is 

manager of the Cinema 46. 

St. Joseph's Home for the Blind held its 

annual benefit show recently at RKO-SW's 

Stanley in Jersey City. The onc-nighi stage 

attraction featured Jane Morgan. Rodney 

Dangerfield and many other stars and celebrities. 

District manager Sam Conti is in 

charge at 

the Stanley. 

"Z," winner of the Academy Award for 

Best Foreign Film of the Year, is expected 

to open an exclusive area engagement at the 

independent Oniionl in Hast Orange. 

"20«1: .V Space Odyssey" opened an exclusive 

area run al RKO-SW's Stanley Warner 

in Paranuis, managed by district manager 

Fred De .Angeiis. This is the second 

major run for this film in the area, the first 

being in 1969 al Cinerama's Clairidge in 

Montclair on a hard-ticket basis. 

ALBANY 

aian V. Iselin of Iselin Drive-ins and Isclin 

Enterprises made a recorded plea as 

chairman of the 1970 Jewish Social Services 

campaign, which Radio WROW played a 

number of times. Iselin asked that "those 

who do not need aid will give to ones who 

need it. Give generously." A trustee of Beth 

Emeth Congregation, he plays an active 

role 

in many philanthropic, religious and civic 

causes. 

Del Sego Drive-In, long conducted outside 

Oneonta by Bill Warneken, started the season 

with weekend exhibitions. Full week 

schedules are planned later. His is a picturesque 

ozoner. 

" 'Patton' is a fine roadshow attraction 

one sure to pull business when it is released 

in this territory." says Ted Moisides, manager 

of the RKO-SW Cinema Delaware. Ted 

recently viewed the film about the colorful 

World War II general al the Criterion Theatre, 

New York. Moisides, who made a trip 

to New York on a brief vacation, paid $3.50 

each for a pair of tickets. He still has the 

stubs and says he docs not regret paying $7. 

Ted also attended a performance in the big 

city that presented his friend and fellow Albanian. 

Bill Devane, a pair of one-act plays. 

"Chinese" and "The Fish." Devane is one 

of the most promising actors to come from 

here in recent years. 

Jim Hcrlihy, legislative representative for 

.M.MPA, remained at the Capitol until the 

waning hours of the legislative session. He 

functioned effectively this year, despite a 

painful back condition requiring the use of 

a steel brace. Herlihy is a younger brother 

of J. Clarence Hcrlihy, appellate division 

presiding justice. Glens Falls, 

Tirza Meyers, United Artists manager's 

secretary, returned to the oflice with her leg 

in a ca.st. She received a broken leg in a 

. 

tall and was treated at Memorial Hospital 

. . Alan Iselin planed to I.os .Angeles Thursday, 

April 30, to discuss possible pioduction 

deals and to talk about "Purlic Victorious," 

the musical rights of which have been sold 

for the screen. The film, originally titled 

"Gone Arc the Days," was renamed by 

Iselin. It stars Ossie Davis and Ruby Dee 

and leatures Godfrey Cambridge, among 

others. Iselin reports the feature, "a folk 

classic," draws well. The musical version 

currently on Broadway is clicking, too. Iselin. 

who was accompanied by his wife, expects 

to return from Hollywood Wednesday 

(6). He operates three drive-ins in the 

exchange district, owns three in the state 

ol New York and three in Florida, condueled 

by General Cinema of Boston on 

lease. 

CORRECTION: The name of Bill Krammer, 

director of West Rome Drive-ln, was 

misspelled in last week's issue. Also, pari of 

a sentence was omitted: The Hollywood 

Drive-In, Averill Park, was "merged with 

Morris Klein's Jericho, Bethlehem." Youi 

writer rearets these errors. 

SYRACUSE 

n irport" has been playing to unprecedented 

crowds here at Shoppingtown II Theatre. 

Shoppingtown I, where "Hello. Dolly!" 

had a long run. opened Friday (1) with 

"Woodstock." 

Floyd Fitzsimmons, of the Boston office 

of Warner Bros., was in town conferring 

with manager Sam Mitchell of Shoppingtown 

I for the opening of "Woodstock" . . . 

Mike Weiss of Philadelphia, with National 

General Pictures, was here for "A Man 

Called Horse," "The Boys in the Band" and 

"The Grasshopper," 

Robert M. Kallel, president of Kallet theatres 

in Oneida, has announced a 350-seat 

theatre in Brockport, near Rochester. Construction 

has started and the theatre will be 

ready in August. It will feature automated 

equipment. The Kallets operate 20 other 

hardlops and drive-ins in upstate New York, 

including the Kallet Genesee and Shoppingtown 

I and 11 in this city. 

Old Roxbury Theatre Sold 

ROXBURY, N.Y.—The old Roxbury 

Theatre has been purchased by David 

Munsell, who plans to remodel the building 

for possible use as office space. 

CARBONS l« 

< 

-^ *^ Box K, Cdor Rnolh, 

''TfiHt. 

fee tM%c^*Jt^^ U tU C»^' 

Blumberg Bros., Inc., 1305 Vine Street, Philodelphio Walnut S-7240 

Nolionoi Tneolcc Supply, Fhilodelphio— Locust 7-6156 

Superior Theatre Equipment Compony, Philodelphio— Locust 3-1420 

Notional Theatre Supply Co., 500 Pearl Street, Buffalo, N.Y.—XL 4-1736 

Chorleston Thcotre Supply, 506 Lee Street, Chorleston 21, West Virginia 

Phone 344-4413 

Sirndord Theatre Suopiv Greensboro, N. C, 215 E. Washington SI. 

Phone: Broadway 2-6165 

E-6 BOXOFFICE :; May 4, 1970

. . . "Bloody 

PITTSBURGH 

money will be refunded. 

John Dehner, David Burk and Terry 

Send for samples ond our special offer. 

Wilson portray a general, a lieutenant and 

ARCADE PRESS Baltimore, Md. 21214 HA 6-1150 

a sergeant in MGM's "Dirty Dingus Magee." 

offense and $2,000 fine plus possible imprisonment 

for a second or subsequent offense. 

Other measures which could cut into exhibition 

The Lawyer" was shown as a second feature 

are in the legislative hopper. Nearly 

all theatre owners are "right" on the purpose 

Saturday evening, April 25. at the 

of the trailers and they watch this closely 

Gateway, where "The Honeymoon Killers" 

to comply without legislation and they regret 

that such an act of the lawmakers was 

was on screen. The second feature was 

named "The Lawyer" in so-called "sneak 

considered necessary. 

preview" newspaper ads. 

George Tice, who was present at a recent 

The Forum Theatre was used Wednesday 

NATO meeting in Columbus, Ohio, attended 

afternoon. April 29. for a special Hadassah 

another meeting of this association in New 

event . . . The Pittsburgh .Symphony Society 

York and then returned to Columbus for 

is purchasing a parking lot behind the Penn 

proposed finalizing of plans for the 1971 

Theatre which will permit enlargement of 

Mideastern NATO convention. 

the present stage facilities. A connecting 

alley also is being vacated for this purpose, Coal costs are increasing and will affect 

to give more depth and width to the stage both electric power and steel prices, the increase 

being upward of 30 per cent . . . 

and backstage area. 

SMAP Theatre (Sunshine, Music, America, 

Exploitation pictures here include: "The 

Peace) in East Liberty folds Wednesday (6) 

Spot" at the Penthouse and "Detention Girl" 

after two months of operation. This is its 

and "Bizarre Ones" at the Art Cinema. 

second downfall in about four or five 

Lenny Litman of the Litman family of months under different enterprisers. 

promoters is now covering the night beat 

Attending the 43rd Variety Clubs International 

convention Sunday through Satur- 

for the Press amusements page . . . "The 

Murder Clinic" and "Kill Baby Kill" were 

day (3-9) at San Juan. Puerto Rico, are Mr. 

in release as a double bill . . . The Fulton 

and Mrs. George Tice and Miss Meercy 

opened "The Liberation of L. B. Jones" . . . 

Braff of NATO of W. Pa. and from the Associated 

Theatres, Mr. and Mrs. Ernest 

Milton G. Hulme, again named Civic Light 

Opera Ass'n president, a post he held from 

Stern, Mr. and Mrs. Norman Mervis and 

1962-65, states that the CLO, not operating 

Philip S. and Arlene Weiner. 

this summer, plans its future seasons in the 

Penn Theatre, which is being turned into 

a concert hall. 

Shapiro Theatre Reopened 

HUNTINGDON. PA. — The Shapiro 

The Castle Shannon council proposed a 

Theatre in Mount Union, closed for three 

10 per cent amusement tax which would hit 

months, reopened in early April under new 

bingo games, dance halls, a 40-foot-high 

management. Earl Grier sr., Flemington, 

slide and bowling lanes, earmarked to bring 

operates the movie house, with Lewis Clark 

in $6,000 annually but those involved protested 

vigorously and the proposal at this 

of MoLmt Union as manager. Grier also operates 

the Columbia at Brookville, the State 

time is "snagged" . . . The K. Goldsmith 

at Nanticokc and the Strand at Bangor. 

office indicates that the Rowland Theatre, 

Wilkinsburg, has not been leased. Closed 

for a number Manager Freed on $100 Bail 

of years, the theatre front recently 

was boarded EA.STON, PA.—A Bucks County jury 

shut, leading to reports 

that the building may have been sold 

April 6 convicted Joseph R. Weed, manager 

or 

leased. 

of the Roosevelt Drive-In on Route 1, Middletown 

Township, of "tending to corrupt 

The Casino's hot show is "Down in Dixie" 

minors" in showing the film "Take Me Naked" 

March 10, 1967. Defense attorney Nor- 

. . . Dave Brown, retired veteran of the 

local film industry, appreciates very much ven Nathan indicated the case would be appealed 

and Weed was continued free on 

the gifts presented to him at a recent Dave 

Brown Night at the Variety Club but mostly 

he appreciates the warmth of the friend- 

$100 bail. 

ships. Dave has as many or more friends 

Casto to Powell Enterprises 

than any other personality in our business 

HUNTINGTON. W. VA.—Jim Casto of 

Mama" opened at the Stanley. 

Pikeville has joined Pow.ell Enterprises, motion 

Pennsylvania exhibitors are warned via 

picture exhibitors operating five theatres 

legislation that they must toe the mark in in four Kentucky communities, as advertising 

the matter of showing adult-rated trailers 

manager and public relations director. 

while featuring a general audience picture Powell Enterprises' general manager is Ernie 

program. Before the month of June has Powell of Pikesville. 

passed into history, this act of the Keystone 

State General Assembly will be in effect Sues for Film Rentals 

and penalties are $1,000 fine for such an READING, PA.—Astro-Jemco Film Di.stributors, 

Dallas, Tex., filed a suit Wednesday, 

April 15, contending that the Park Theatre, 

MOVIE: • PROGRAMS • HERALDS 

1018 Penn St., and its owner Jame; 

Custom designed and printed in briglit colors for Maurer. failed and refused to pay the balance 

the best results! 

WANT TO MAKE US PROVE IT? 

due for the rental of films. 

Try 1000 programs or heralds. If not satisfied, 

PHILADELPHIA 

JLrc old movies coming back? Two old 

"Ciold Diggers" pictures— "Gold Diggers 

of 1935" and "Footlight Parade"—not 

too long ago completed a highly successful 

month-long run at the Twin Eric on Rittenhouse 

Square. Now, a new night spot, the 

Funky Donkey, is showing old-time movie 

serials every Monday and Tuesday night. 

The audiences are plentiful and enthusiastic. 

Raymond R. Russo, branch manager at 

the local 20th Century-Fox office, celebrated 

a birthday Tuesday, April 28. 

Excitement flared briefly—almost tragically— 

at the Goldman Theatre in Center 

City recently. It all began with an argument 

between theatre manager Joe Boehmer and 

an unnamed usher. It ended with Boehmer 

being beaten and stabbed. His assailant fled 

and is still at large. Boehmer, thankfully, 

wasn't seriously injured and by the time 

this column appears, he probably will be 

out of the hospital and back on the job. 

Donn Delson, most recently with Philadelphia 

After Dark, the entertainment weekly, 

is the new director of advertising for 

the Sameric Theatre circuit. 

Those new faces at the Paramount exchange 

belong to Joyce Chalmers and Judy 

Berger, both joining the exchange as ledger 

clerks . . . Tradescreened at the Top of the 

Fox recently were Paramount's new Glen 

Campbell starrer, "Norwood," and Universal's 

thriller, "The Forbin Project," Warner 

Bros, tradescreened "Woodstock" for an 

overflow audience of representatives from 

local colleges and the local press . . . Booker 

Ken Potts is leaving the Budco circuit, headquartered 

in Doylestown, and will be succeeded 

by Sam Resnick, formerly a booker 

for Commonwealth. 

Currently playing on the same bill with 

"Airport" at the Boyd Theatre is "U.S. .-Xir 

Force Academy," a nine-minute picture tour 

of the academy using the newest split and 

multiple-screen 

techniques. 

Since "Raindrops Keep Fallin' on My 

Head" won Best Song honors in the Academy 

Awards, the picture in which it is featured, 

"Butch Cassidy and the Sundance 

Kid," has been a vertible blockbuster at 

the boxoffice. In its current neighborhood 

runs, it is bringing in bigger grosses than 

it did in some of its earlier first-run situations. 

It's also scoring big in return engagements 

around the area . . . Speaking of return 

engagements, Buena Vista announces 

that Walt Disney's "Sleeping Beauty" will 

be reissued soon. 

SPECIAL TRAILERS 

DRIVE-INS 

Concessions * Merchant Ads 

Announcements 

ORDER AU YOUR SPECIAL 

TRAILERS FROM 

FILMACK 13121 HA 73395 

1327 5 Wobosh Chicago, III 60605 

BOXOFFICE :: May 4, 1970 E-7

. . . Fred 

WASHINGTON 

Thtf Vnii-ricun Film liisliliiir Ihc.ilro's fiirtlmiI 

series at the N.iiional Gallery of 

Art showcases "Paramount: The Vintage 

Years." Programing manager Michael 

Webh coiiimonls. "The story of Paramount 

Pictures mirrors that of Hollywood itself." 

The program includes 24 features. 12 silents 

and 12 sound films, made hclvveen 1917 

and 1942. .Among the series, films scheduled 

for prevs shows at the AFl screening 

room mclude "Docks of New ^'ork." 

"Moana of the South Seas." "Sunset Boulevard." 

"Cleopatra," "Male and Female." 

"The Weddmg Nfarch." "The Scarlet Empress." 

"Blue Bird." "The .Sheik." "Chang." 

"Trouble in Paradise." "Palm Beach Story." 

"Easy Living." "Desire." "The 1 ady Eve." 

"Love Me Tonight." ".Applause" and "Goin' 

to Town." .Ml the silent films will be accompanied 

by pianist .Arthur Kleiner. They were 

selected by David Shepard of the API Archive 

and printed from the original nitrate negatives, 

donated by Paramount to the AFt 

collection at the Library of Congress. 

Byron .S. Roudabush, president of Byron 

Motion Pictures of this city, and Paul W. 

Fassnacht. president of Technicolor. Hollywood, 

announced the sale of Byron's film 

processing facilities to Technicolor for an 

undisclosed amount of Technicolor common 

stock. Roudabush was named president 

of the local division, which specializes in 

16mm film processing and which will continue 

to afford services for industrial, educational 

and government customers. The facility 

here will be expanded to include super 

8mm film processing and services for Technicolor 

sound and silent film cassette players 

for Eastern customers. Roudabush, also, 

will be a director and senior vice-president 

of Technicolor. 

Carl Peppercorn, president of U M Film 

Distributors, returned to New York after 

holding exhibitor meetings here and in Baltimore. 

Murry Baker, Continental locally based 

division manager, returned from a swing 

through his territory, including Cincinnati, 

Jacksonville and Charlotte. He reports "tremendous 

playoff" for "Johnny Cash!" 

Bess Viguers is a new staffer at United 

Artists, according to Bertha Levy, secretary 

to branch manager Seymour Berman. 

Harlcy Davidson, president of Independent 

Theatres, was seen at a recent baseball 

game with Vince Lombardi and Gus Bergman, 

sports writer. 

E-8 

The Film Exchange Employees Local F- 

\} of the lAlSH ollicers elected lor 1970 

arc: President, Agnes C. Turner, United 

Artists: vice-president. Robert "Stan" Bowden. 

Warner Bros.; secretary, Margaret N. 

Parke, Buena Vista; treasurer, Walter L. 

Bangs, 20th Century-Fox, and business 

agent, Gertrude S. Finch, Columbia. Members 

elected to the executive board are: Mary 

Grasso, Universal: Helen Hermann, United 

Artists, and Lea Garfield. Universal. The 

board of trustees consists of Marie Hancock. 

Universal; Eleanor Forry. 20th Century- 

Fox, and Lillian Levy, retired. 

BALTIMORE 

Qllo KiKTt, long-time branch manager, 

MGM. will retire and Friday (15) a 

dinner will be given for him. Many local 

exhibitors plan to attend. 

Joseph Bcrnheimcr, buycr-bookcr. R/C 

circuit, reports that the circuit's Victoria 

Theatre complete remodeling has been completed. 

Al /latin, president. Variety Ckib, reports 

the first "topless luncheon" held Thursday. 

April 30. was a complete success, with a 

sell-out crowd attending the affair in the 

downtown Gentlemen H Club, starting at 

noon. 

Leon Back, general manager, Rome circuit, 

and president of NATO of Maryland. 

urges all exhibitors to get their reservations 

in early for the Mid-Atlantic NATO convention, 

to be held at Virginia Beach July 

14-16. 

Jack Fruchtman, president, JF Theatre 

circuit, is very pleased with the capacity 

business "Woodstock" is doing at the Mayfair. 

It has been a long time since lines have 

waited every day to see a film in a downtown 

movie house. 

Lawrence Perry, new owner of the Horn, 

is planning to have the house completely 

renovated 

. . . Mickey Hendricks has been 

named manager of the New Theatre. Mickey 

was formerly owner of the Horn Theatre 

Perry, manager, Trans Lux Plaza 

Theatre, has taken a four-week leave of absence, 

during which time he will visit friends 

and family in Connecticut and Virginia . . . 

Mayor Thomas D. Alcsandro has introduced 

32 nuisance taxes in the city council but 

none affect theatres, which exhibitors are 

pleased to hear . . . Ronald Freedman and 

William Hewitt, owners, BFS circuit, have 

just returned from a business trip to New 

York. 

John M. Frere, 72, Dies 

COATF.SVILLE, PA.—John M. Frere. 

72. formerly of Phoenixville and a former 

owner and manager of the Marietta and 

Parkesburg theatres and the Parkesburg 

.Arms Hotel, died April 7 at the Linwood 

Nursing Home, Linwood, N.J. He is survived 

by his wife Pauline and a si.ster, Jesse 

Hagy, of Linwood. 

A-V Institute Scheduled 

For Indiana University 

I Alkl A\. \ A.- -An intensive indoctrination 

in the use of audio-visuals for business 

and iiuliistrial training dircL'tors and educational 

media speci.ilists will be offered at the 

seventh annual .Audio-Visual Institute for 

Effective Communications November 8-13. 

it was announced by 1970-71 institute chairman 

Robert F. McMurtrie. Eastman Kodak 

Co., Rochester. The five-day institute, to be 

held at Indiana University, Bloomington, 

Ind., is jointly sponsored by the Industry & 

Business Council of the National Audio- 

Visual Ass'n and the Audio-Visual Center 

of Indiana University 

"The purpose of the insliiuic, to put it in 

the simplest terms, is to help communicators 

communicate belter," said McMurtrie. "All 

too often the exponents of better communications 

fail to use effectively the media 

which arc available," he said, "and it is this 

railing which the institute is designed expressly 

to correct ... to give those wht) have 

resp.insibility for personnel training and development 

the opportunity to learn, from 

qualified A-V industry and university instructors, 

the most effective use of different 

kinds of projected materials, the preparation 

of inexpensive materials, how to get the 

most out of sound recordings, the use of 

closed-circuit TV and videotape and a working 

familiarity with newer A-V communications 

developments. 'Hands-on' training with 

A-V equipment and the preparation of materials 

is emphasized." 

Serving with McMurtrie as co-chairmen 

of the 1970 institute are John Lord. DuKane 

Corp.. St. Charles, III., and Frank Johnson, 

Bell & Howell Co., Chicago. 

Tuition is $285, with enrollment limited 

to 120 persons. Further information is available 

from NAVA/IU Institute, 3150 Spring 

St., Fairfax, Va. 22030, phone (703) 273- 

7200. 

Leo Jaffe Presents Pres. 

Nixon With Dirksen Album 

WASHINGTON— Leo Jaffe, 

president of 

Columbia Pictures Industries, flew here 

April 27 to p"-''" a special presentation of 

the Bell Recorus album, "Everett Dirksen's 

America," to President Nixon at the White 

House. Attending the ceremonies were the 

wife of the late Senate minority leader, 

along with his daughter and son-in-law, Sen. 

and Mrs. Howard Baker (R.-Tenn.). 

The album was recorded for Bell Records 

a few weeks before the senator's death. 

Carrols Withdraws Public 

Debenture-Stock Offering 

SYRACUSE, N.Y. — Carrols Development 

Corp., based here, has reported it withdrew 

a planned public offering to include 

.$5 million of convertible debentures plus 

100,000 shares of common stock. 

The company, which operates 1 3 theatres 

and 72 restaurants, said the cancellation was 

based "on a careful evaluation of current 

market conditions and the company's ability 

to finance, through other means, its planned 

expansion program." 

BOXOFFICE May 4, 1970

NEWS AND VIEWS THE PRODUCTION Cente:r 

Five Judges for Goldwyn 

Writing Contest Named 

HOLLYWOOD—Judges for the 16th annual 

Samuel Goldwyn Creative Writing 

Competition for UCLA students have been 

named. They are: Authors" agent Audrey 

Wood: Edmund North, representing the 

Academy of Motion Picture Arts and Sciences, 

and Melville Shavelson. president and 

representative of the Writers Guild of America. 

They will serve with two UCLA departmental 

chairmen, Dr. William D. Schaefer. 

English, and Prof. Colin Young, theatre arts. 

The Goldwyn competition, established to 

encourage creative writing among UCLA 

students, offers a $3,000 first prize, $1,000 

second prize and three $500 prizes for the 

best manuscript submitted. Winners will be 

announced in a public ceremony on the 

UCLA campus Wednesday (6). 

Pinky Tomlin Loses Suit 

On 'Love Bug' Title 

HOLLYWOOD—Superior Court Judge 

Perry Pact granted a summary judgment 

against Pinky Tomlin in his suit against Walt 

Disney Productions. Tomlin claimed appropriation 

of his title, "The Love Bug Will 

Bite You (If You Don't Watch Out)," in 

connection with Disney's 1969 film "The 

Love Bug." 

Walt Disney Productions was represented 

by William s' Scully jr. of Hill, Ferrer & 

Burrill. 

Victor Green to Supervise 

Avco Embassy Down Under 

NEW YORK—Victor Green will be the 

supervisor for Avco Embassy Pictures in 

Australia and New Zealand, it was announced 

by Herb Fletcher, vice-president in 

charge of international distribution for Avco 

Embassy Pictures Overseas Corp. Green, a 

veteran Australasian industry executive and 

a merchandising expert, will be headquartered 

in Sydney with 20th Century-Fox, 

which releases Avco Embassy product 

there. 

'Tristana' Is Cannes Entry 

NEW YORK—Luis 

Bunuel's "Tristana," 

co-produced by Walter Manley, is the official 

Spanish entry at the Cannes International 

Film Festival, now under way. Produced 

in Spain and based on the novel by Benito 

Perez Galdos, "Tristana" stars Catherine 

Deneuve, Fernando Rey and Franco Rey. 

Trend of Foreign Film Sales in U.S. 

Definite Threat to Industry Labor 

By SYD CASSYD 

HOLLYWOOD—John Lehners, executive 

director. Motion Picture Editors Local 

776, lATSE, reporting to Richard Walsh, 

international president, on his meeting at 

the seminar in Washington, said that 

the situation 

in terms of foreign trade inroads 

does not look hopeful for the labor market 

here. Held in Washington March 19 and 20, 

the convocation of the top AFL-CIO officials 

examined American investments 

abroad and found that even government 

action in stemming certain international 

American banks from investments in foreign 

industry cannot be stopped. 

But the results of the meeting point up 

the necessity of the government watching 

the situation carefully. The Hollywood AFL 

Labor Council expects former U.S. Senator 

Thomas H. Kuchel, now the film industry's 

Washington lobbyist on labor matters, to 

make a report here this week. 

The labor situation assumed another posture 

Friday (1) when locals 44, 80. 705, 

727, 728 and the Cameramens Local 659. 

Editors Local 775, Sound Local 695 and 

Makeup Local 706 presented their plan of 

integrating the minority groups into production 

following the order of the Justice Department. 

The unions presented their voluntary 

settlement procedure to the Justice 

Department, which was ordered Friday (1). 

The procedure includes full-page advertisement 

for applications from minority 

groups to be placed in newspapers reaching 

minorities. Interested workers have to apply 

to the unions and the AMPTP but the studios 

were included in the group which had 

to pay for the ads. 

While this is going on, the program of returning 

films to Hollywood labor pools 

seems to be gaining, with a release from 

Charles Boren, AMPTP, claiming that two 

films, "The Unchained" (AIP) and "Shelia," 

being lensed in Kansas City, used West 

Coast crews instead of those from Chicago 

or other competing labor pool areas. 

Industry Announces New 

Minority Labor Openings 

HOLLYWOOD—Registration is now 

open for minority persons who wish to apply 

for possible employment in nine areas of 

the motion picture industry under a special 

racial minority program being established by 

motion picture producers and craft unions. 

The announcement of the formation of 

minority labor pools in nine classifications 

was made jointly by Charles S. Boren, 

executive vice-president of the Ass'n of 

Motion Picture and TV Producers, and 

Richard F. Walsh, international president of 

the International Alliance of Theatrical 

Stage Employees. 

Labor pools are being formed in these 

movie-making areas: Camera, costumer, 

editing, grip, laborer, lamp operator, makeup 

and hairstyling, propmaker and sound. 

The minority labor pools are being 

organized under the terms of a voluntarv 

agreement between AMPTP, lATSE and 

the federal government which took effect 

Friday (1 ). 

The agreement, hailed as a landmark step 

in setting a pattern for minority employment, 

remains in effect for two years. The 

motion picture industry is the first to develop 

an industrywide program of this kind. 

Motion picture employers have agreed to 

hire specific percentages of their employees 

from the minority labor pools being formed 

now. The intent of the agreement is to 

increase considerably the number of 

minority persons employed in the motion 

picture industry. 

Application for inclusion in minority 

labor pools must be made in person, Boren 

and Walsh emphasized. 

$650,000 Woodland Hills 

Addition Is Under Way 

HOLLWOOD — Groundbreaking 

ceremonies 

April 28 marked the start of construction 

on a 40-room. $650,000 addition 

to the lodge at the Motion Picture and 

Television Relief Fund's Country House and 

Hospital located on 40 acres in Woodland 

Hills. William T. Kirk, executive director of 

the fund, stated that plans for the selfcontained 

unit will include a kitchen, dining 

room, lounge and combination recreational 

and physiotherapy room. 

William L. Pereira Associates, architectural 

firm, and Samuelson Brothers Construction 

are doing the building. 

Robert Altman will direct "Brewster 

McCleod's (Sexy) Flving Machine" for 

MGM. 

BOXOFFICE :: May 4, 1970 W-1

I' 

J 

Hollywood Happenings 

\MFS H. NICHOLSON, president kI 

American Iniernaiional, has returned 

from Hawaii, where he attended the Variety 

Club of Hawaii annual dinncr-danee and 

conferred with Theodore J. Flicker, director 

who is scouting locations there for AIP's 

"Beach Bum." The film shoots in September, 

with Nicholson and Sanuiel Z. .Vrkoff. 

chairman of the hoard of American International, 

producing. 

Harry Novak. Boxofficc Iniernational Pictures, 

was another visitor at the Variety 

Club annual dance in Hawaii and returned 

here preparatory to a trip through the Far 

East where he will be in touch with his offices 

in Hong Kong. Tokyo. Bangkok and 

Manila. 

* 

Joseph Emerson. Emerson Pictures, returned 

to San Francisco following his trip 

to Los Anccles headquarters. 

* 

Producer Harry Hope. Western International 

Pictures, who opened up the Far Eastern 

market for the firm, swings around 

Europe on a trip to distribute and acquire 

more product. 

* 

John Wayne will be presented with the 

Golden Saddleman Award of the Western 

Writers of America as "the man who has 

contributed most to the history and legend 

of the West." Awards committee chairman 

Nelson Nye said a statuette will be presented 

at the organization's convention in North 

Platte. Neb.. June 18. 

* 

Martin Roberts returned to his Beverly 

Hills headquarters following a month's business 

trip to London. Paris and Geneva. 

• 

Sports car slalom racing returns to the 

Universal Studios Tour Center Sunday (17) 

for the Southern California Slalom Championship 

finals. 

• 

Paul Radin is leaving International Famous 

Agency to return to film production. 

He will be succeeded as an executive in the 

motion picture area by David Blodget. who 

is being transferred from the company's 

London office. 

* 

The Conference of Personal Managers. 

West, has voted Don Rickles "Entertainer 

of the Year." it was announced by Kal Ross, 

COP.MW president. 

* 

Producers Hal Landers and Bobby Roberts 

signed .Mama Cass Elliott to sing the 

principal theme song for the Cinema Center 

Films feature "Monte Walsh," starring Lee 

Marvin and Jeanne Moreau. The picture, 

which was filmed on locations in Arizona, 

was directed by William A. Fraker from a 

screenplay by David Z. Goodman and Lukas 

Heller, adapted from the novel by Jack 

Schaefer, author of "Shane." 

Rogers. 

* 

Cowan & Brenner were retained 

by MCiM to handle the publicity campaign 

for the release of "Brotherly Love," starring 

Peter O'Toole and Susannah York and directed 

by J. Lee Thompson for producer 

Robert Fninieii Ginna. The picture opened 

at the Paris Theatre in New York April 22. 

* 

Haboush Co.. Hollywood production company 

engaged in making TV comniercials. 

signed Al Mancinetti as sales director. Mancinetti 

was formerly with Warner Bros. 

Commercial Division. 

• 

George Jesscl. founder of the Friars Club 

of California, will serve as master of ceremonies 

at the black-tic charity dinner October 

i]. 1970. honoring Michael J. Frankovich 

as the Friars "Humanitarian of the 

Year." it was announced by entertainment 

chairman Jonie Taps. 

• 

With the addition of Commonwealth 

United Music's soundtrack album. CU's 

"The Magic Christian" now has three records 

in the national best-selling charts. 

* 

Following completion of his starring role 

in David Lean's "Ryan's Daughter," Christopher 

Jones is here for meetings with his 

managers. Rudolph Altobelli and Stuart 

Cohen, regarding the filming of two Jones 

starrers in the coming year. 

• ' 

Don Chastain will portray Joe Namalh's 

rival for the affections of Ann-Margret in 

"C.C. Ryder & Company" (tentative title). 

Joseph E. Levine's presentation for Avco 

Embassy release. 

* 

Russell Thachcr. executive producer for 

theatrical features al MGM. announced that 

Ralph Blasi was named manager of creative 

services, functioning as Thacher's assistant. 

Another commentator, Toni Holt, will 

put out a weekly Hollywood commentary 

report on the film industry, to be circulated 

through TAD Productions in cooperation 

with KTLA. The show will be on five days 

a 

week. 

• 

Meredith Fail Fields, staff member of 

the publicity agency of Allan. Ingersoll & 

Weber, will marry Eric Tolkien at the home 

of her parents. The new bride is the niece 

of CMA's Freddie Fields. 

• 

Ivan Tors Studios has a new director of 

business affairs. Jack E. Freedman. it was 

announced here by Howard H. Lipstone. 

He formerly was .secretary and general 

area background. 

• 

A new process for use of Mitchell cameras 

counsel. 

• 

At Warner Bros.. Geoffrey Sanford has 

joined the firm as production executive for 

creative services, with headquarters in New- 

York. Sanford has a long showbusiness creative 

with video for looking at the immediate results 

of camera work is now offered by 

Mini-Video, with the costs at $100-per-day 

rental. When one considers that when Jerry 

Lewis introduced this new idea, costs could 

run to many thousands per day, with the 

errors in filming immediately apparent when 

the videotape is rewound and shown on an 

instant replay, it is about lime the industry 

took this step. 

* 

Charles E. McCarthy, lormer executive 

vice-president. Council of Motion Picture 

Organizations, who recently resigned his 

post and moved to California, has been confined 

to the Community Hospital on Magnolia 

Avenue in Riverside. Calif. He would 

appreciate hearing from his friends. 

* 

Columbia Pictures Corp. said a fire that 

damaged a sound .stage Tuesday. April 28. 

at its Los Angeles studios won't affect production 

of the TV series "Bewitched." A 

spokesman said the show will be filmed on 

another sound stage. 

Rudolf Friml Establishes 

Special Library at UCLA 

HOLLYWOOD—The UCLA Music Library 

has announced that composer and 

songwriter Rudolf Friml has established a 

Rudolf Friml Library of Music, to be permanently 

housed in the Schoenberg Hall Library 

at UCLA. Many film scores are included. 

The Friml collection is comprised of over 

100 original manuscript scores, or holographs, 

and sketches, as well as a large number 

of imique recordings including improvisation 

tapes and transcription discs. 

Details of the new facility were announced 

at a special reception held in the composer's 

honor Friday (1) in the Schoenberg Hall 

Green Room at UCLA. Hosted by the Music 

Library and Department of Music, the 

reception was attended by many prominent 

members of the Southern California musical 

scene. ASCAP and academic and administrative 

officials of the university. 

Now a resident of Los Angeles, Friml 

celebrated his 90th birthday last year at a 

ceremony in New York's Schubert Theatre 

attended by 1.100 guests of the American 

Society for Composers. Authors, and Publishers, 

of which he has been a charier member 

since 1914. 

Mrs. Wyman Named Aide 

To NGC Board Chairman 

LOS ANGELES—Rosalind W. Wyman 

has accepted the position of administrative 

assistant to the chairman of National General 

Corp. The announcement was made by 

Eugene V. Klein, chairman of the board and 

chief executive officer. 

Mrs. Wyman has been in the foreground 

of business and civic activities in Los Angeles 

for some years as a former councilwoman 

and an active participant on numerous 

state and city project committees. Before 

joining NGC she was director of public 

affairs for Columbia Pictures and Screen 

Gems and is currently a member of the Los 

Angeles County Music & Performing Arts 

Commission, 

W-2 BOXOFFICE :: May 4, 1970

Avco Embassy Product 

Reel Shown to 200 

HOLLYWOOD—Joseph E. Levine. prescient, 

Avco Embassy, unveiled to 200 area 

exhibitors, buyers and circuit chiefs a product 

reel representing an investment of $28,- 

000,000 in 15 pictures to be released this 

year and said that another seven will be 

readied for early 1971 release, with the total 

cost of the 22 negatives at a phenomenal 

$59,000,000. Following the showing at the 

Tiffany Theatre here Monday, April 27, the 

entourage of executives and exhibitors 

moved over to the posh Crystal Room of 

the Beverly Hills Hotel, where the setting 

on the theme of "Showmanship "70" promised 

profitable merchandising. 

Introduced by Leonard Lightstone. executive 

vice-president. Avco Embassy, at the 

luncheon Levine noted that the films represented 

"two years of very hard work" and 

that "the No. 1 problem of all producers 

and distributors is knowing 'what to make,' " 

especially when there is a rush to use the 

new permissiveness which is current in today's 

market. He enlarged on this in mentioning 

colleges which are turning out new 

filmmakers. 

Discussing his talk at Yale University's 

cinema department, the veteran showman 

told the audience that "the kids up there 

know it's all about." When they asked him 

he was going to do to encourage the new 

people, he was a little caustic about the idea 

"that under 25, you're a genius." 

Points Out G Winners 

He noted that the under-25 audience of 

today's conversation is swell with its statistics 

but pointed out that Disney's "The Love 

Bug" was a tremendous grosser last year and 

in today's crop he personally "loved 'Airport' 

" and that both of these were for 

across-the-board audiences of all 

ages. 

"I hope that four or five of our current 

films will be blockbusters, too." he said. 

"Sunflower," one of the big ones, already 

has returned its cost from just two European 

countries, Italy and Germany. 

On the picture "Soldier Blue." starring 

Candice Bergen and Peter Strauss, a Ralph 

Nelson picture, Levine said he will not 

change the controversial nature of the film, 

which is "true" and one of the most shocking 

chapters in American history. It is a 

love story with tremendous brutality of 

American soldiers to the Indians in the 

1800s. 

Accompanied by Staff 

With Levine from Avco Embassy, in addition 

to Lightstone, were Robert Weston, 

vice-president and executive assistant to 

the 

president; D. J. "Bud" Edele, vice-president 

and national sales manager; Duke Douglyn, 

West Coast distribution manager; Bill Chaiken, 

vice-president; Don Kopaloff, vicepresident 

in charge of production; M.J.E. 

McCarthy, assistant district distribution 

manager; Bill Katzky, manager of Cine 

Cienega, and Lyle Livesey. Salt Lake City 

regional manager. 

National General was represented among 

the exhibitors by Nat Fellman, president, 

BOXOFFICE :: May 4, 1970 

National General Theatres; William Thedford, 

vice-president. NGT; Ernie Sturm, Bill 

Hertz, Harold Wyatt, Alan Bamossy, Ralph 

Adams, Joe Vleck, Peter Latsis and Fred 

Friedman. Pacific Theatres had Art Gordon, 

Ted Minsky, Arnold Michelson, Harold 

Citron, Al Bruno, Leonard Schwartz, Don 

Farrar and Merv Viner. 

From United Artists there was Roy Evans, 

Larry Market and Lloyd Katz. Loew's had 

John Strutman and Jules Landfield, with 

Metropolitan Theatres represented by Bruce 

Corwin and Norman Newman. 

Also Max and Robert Laemmle, Cecil 

Vinnicof, Jim Hollis, Wayne Patterson, Jerry 

Collins, Joe Pietroforte, Jack Koiko, Tom 

Aspell and Myron Talman, Jack Grossman 

and Tex Griffith, and Harry Rackin and 

Syd Lehman, among many others present. 

Beverly Griffith Dies at 82; 

Was Mack Sennett Aide 

BUTLER, GA.—Beverly Griffith, driver 

of the Keystone Kops' automobile in the 

classic comic sequences, is dead. The funeral 

of the 82-year-old native of this small 

Georgia town was held here. Griffith, internationally 

known Eastern Airline public 

relations official, died April 16 at New 

York University Medical Center. His death 

occurred on his 35th anniversary with EAL. 

Griffith's motion picture career began 

before World War I while Mack Sennett 

was experimenting with film. He became 

Sennett's assistant and one of his jobs 

was to help that pioneer select the famous 

bathing beauties who appeared in his early 

day comedies. 

In 1917, prior to the United States' entry 

into World War I, Griffith turned his newsreel 

camera on Gen. John Pershing as he 

crossed the border and led American troops 

into Mexico in pursuit of the Mexican 

bandit, Pancho Villa, following a raid on an 

.^kmerican fort in New Mexico. 

His survivors include two sisters, Mrs. 

Mary Dobbs, Atlanta, and Mrs. Walter 

Bedard, Jacksonville, Fla. 

Nichols Will Be Producer 

For 'Carnal Knowledge' 

HOLLYWOOD—Cartoonist Jules Feiffer's 

"Carnal Knowledge" will be produced 

and directed by Mike Nichols for Joseph E. 

Levine for Avco Embassy release. 

Clive Reed is associate producer on the 

film which Feiffer will script, with Levine 

as executive producer. 

CORONARC 

Bill Sorenson Named 

NGC District Head 

LOS ANGELES—Bill Sorenson, manager 

of the West Coast Theatre, Long Beach, 

has been promoted ,. 

_ 

_ 

to district manager of -^^^^^ ^ 

the Long Beach-South 

Bay area, it was announced 

by William 

Hertz, Southern Cali- i 

fornia division manager 

for NGC Theatre 

Corp., a National 

General company. 

The district is made ^^^^^ ^| 

up of 19 theatres in „ 

, T, 1- c .u Bill Sorenson 

Long Beach, South 

Bay, Westchester, Inglewood, Huntington 

Park and Bell. 

Sorenson joined the theatre circuit in 1935 

as a marquee boy and usher at the then- 

Fox West Coast-operated United Artists 

Theatre in Long Beach and in 1940 moved 

up to the managership of the Imperial 

Theatre there. 

Following a hitch in the Navy from 1943 

to 1945, he returned to the Imperial and 

subsequently managed the Palace Newsreel, 

Long Beach; Granada, Wilmington; Cabrillo, 

San Pedro, and in 1953 was upped to 

manager of the West Coast, Long Beach. 

Sorenson holds innumerable NGC circuit 

citations as a top showman, including 

the President's Award twice. Showman of 

the Drive on three occasions and a special 

award for Outstanding Achievement. In addition, 

his civic duties have included serving 

on the Long Beach Economic Development 

Committee for eight years, four years as 

chairman. 

Angela Ziani Exits CU 

For Independent Pub Work 

HOLLYWOOD — Angela Ziani has resigned 

from Commonwealth United to enter 

independent motion picture publicity and 

public relations. While at Commonwealth 

she worked on "Viva Max!", "The Magic 

Christian" and "Julius Caesar" campaigns. 

Prior to joining Commonwealth United, she 

was publicist with McFadden, Strauss, Eddy 

& Irwin. 

Offices will be located in Los Angeles and 

Beverly Hills, 

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Inquiries Invited Concerning Distribution RIghh 

W-3

LOS ANGELES 

Qi-nc Biirrcman. 2(iih-lo\ hcaJ hooker, l^ 

retiring and his friends in the industry 

.irc tendering him a luncheon at the Roger 

N'oung Auditorium Wednesday (6). 

(ôrdun Dutidson resigned from the local 

United Artists branch to go into production. 

Jeff I.c*. salesman for Columbia, has been 

promoted to branth manager of Columbia's 

Salt Lake City exchange. He assumed his 

post immediately, with Gar\ Rochlin. former 

booker, succeeding him in the salesman 

post. 

Earl (ioldbcrg. Film Transport head, is 

vacationing in Europe with his wife. His 

^S HATCH PROJECTION IMPROVE 

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^^^ ^ K* -''J I # I cearleiccnt, anti-Holic icr««ft ^^^^ 

A.o lob!* from yowr Qulheriicd 

Tâotr* Eauipmant Supply D«al«r: 

Itech TECHNIKOTE CORP. 63 Saobring Si., B'klyn 313N. Y.I 

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son Hhil IS lillmg in for him during his absence. 

Jim Jencji is being promoted at Columbia 

from ledger clerk to apprentice booker. 

Bnrbaru Djc, Ownhcv's Bcvclite Mfg. Co. 

and founder "of the HolJywood/l.A WOMPI 

chib. was given a birthday parly at her home 

•April 27, where she is recuperating from 

major surgery. .Among the guests there were 

Mr. & Mrs. Ownbev and m't. & Mrs. (Betty) 

Tracy, all VI Ps in the WOMPIs. 

L. F. Long, president of Long Consolidated 

Theatres, announced through his city 

manager Henry Bowers the complete rebuilding 

of the Paramount Theatre in Casa 

Grande. Ariz., into a very modern and upto-date 

house. William T. Baker, AIA. and 

associate architect Lloyd Johns have been 

retained to do the plans. 

"Darling Lili" will open at the Cinerama 

Dome Theatre July 8 on a reserved-seat 

ticket basis. This is a Paramount release. 

Plans for an 897-seat theatre costing 

$500,000 have been announced by the Mission 

Viejo Co. The Edwards Theatre facility 

will be started this spring. Exterior design 

of the theatre will be in keeping with Mission 

Viejo's early California architecture, 

according to Robert E. Maurer. vice-president 

of property management for the company. 

James Edwards, president of the movie 

house circuit, ami Maurer signed the lease 

agreement. 

The closed-circuit live telecast of the 

famed Indianapolis .SOO-milc race Memorial 

Day (.M)) will be shown at eight NGC 

theatres and four Pacific theatres. NGC 

Theatres include Cirauman's Chinese. Hollywood; 

Fox Wilshire. Beverly Hills; El Portal. 

North Hollywood; Academy, Pasadena; 

Alex, Glcndale; Fox Redondo, Redondo 

Beach; Fox Pomona. Pomona, and the Long 

Beach Arena, Long Beach. Pacific theatres 

are the Wiltcrn, Los Angeles; Paradise, 

Westchester; Topanga. Woodland Hills, and 

the Broadway, .Santa Ana. 

Flack's Movieland Offers 

New Franchise Operation 

LOS ANGELE.S— Flack's Movieland, a 

new franchise operation, was launched April 

27 by California circuit operator Jack Flack. 

President of the corporation is Flack; vicepresident, 

Eleanor Flack, and Myron Talman. 

Flack Theatres general manager, was 

named secretary-treasurer. Sixteen theatres 

have been set for immediate construction in 

the Southern California area, with other 

locations planned for Arizona. Nevada, 

Washington and Oregon. 

The first unit will be built in Granada 

Hills in the San Fernando Valley, Balboa 

and San Fernando Road. To be known as 

Flack's Movieland, the Granada Hills 

FILBERT COMPANY 

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theatre is scheduled to open about August 1 

and will serve as the training center and 

school for the new owner-operators of the 

franchises. 

Planned as a national operation. Flack's 

Movieland theatres will be placed mainly 

in shopping center locations. Designed as 

completely automated houses, average seating 

capacity will be 350. accenting attractiveness 

and comfort, with emphasis placed 

on easy access and plenty of free parking. 

Flack will have a complete package deal 

for those who wish to be theatre owners, 

with the franchise company providing the 

greater part of the financing. 

Stu Phillips Is Writing 

'Losers' Musical Score 

HOLLYWOOD—The musical score for 

Joe Solomon's "The Losers" is being written 

by Stu Phillips, it was announced by Fanfare 

Film Productions. Phillips and Bob Stone 

will write the title song to be sung by Clover 

Ann Courtney, who also will collaborate 

on "Sweet Little Lady," another song from 

the film. 

Stu Phillips has written the music for 

"Run, Angel, Run," "The Appointment," 

"The Gay Deceivers" and. most recently, 

"Beyond the Valley of the Dolls." 

"The Losers" will have its world premiere 

Wednesday (20) at Pacific's Pix Theatre in 

Hollywood, followed by multiples in Dallas, 

Philadelphia, Charlotte, Kansas City and 

Indianapolis Wednesday (27). 

"The Losers" is an action-adventure story 

about a motorcycle gang engaged by the 

U.S. Army to rescue a presidential adviser 

held prisoner in Cambodia. 

Clarke Gordon to Direct 

Magellan's Second Film 

HOLLYWOOD—Clarke 

Gordon 

will 

direct "Come Down Hard," the second film 

to be produced by Magellan, Ltd., producers 

of "Glass Houses," it was announced 

by Joe Steinberger, vice-president of the 

company. The screenplay was written by 

Bud Freeman from his own original work. 

This is Gordon's first directorial assignment, 

although he was associate producer 

of "Houses." George Folsey jr., producer 

of "Houses," will produce this film. 

Aldrich, ABC in Film Deal 

NEW YORK— Martin Baum. president 

of ABC Pictures Corp., and producer-director 

Robert Aldrich, president of Associates 

and Aldrich Co., have announced that production 

of "The Grissom Gang" will begin 

at the Aldrich studios in June. The picture, 

based on an original story by James Hadley 

Chase, is currently being written by Leon 

Griffiths. 

First Runs Flourishing in LA Area; 

21 of 29 Gross Well Above Average 

LOS ANGELES—Another good business 

week was experienced by area exhibitors, 

substantial gross percentages far out-numbering 

the lightweights. Specifically, of the 

29 first runs listed below, 21 grossed on the 

sunny side of 100 and 18 rated better-than- 

1 10. "Pornography in Denmark," the documentary 

making its first appearance here, 

won the week's No. 1 grossing spot with 

600 at the Cinema Theatre, nosing out another 

first-week feature. "Tell Them Willie 

Boy Is Here," which grossed 510 at the 

Village. Still in the top quartet, although 

it was rounding out a 16th week at the Regent, 

was "Z" with 450, while "Woodstock," 

hit 420 in a fifth frame at the Wilshire, 

rounding out the elite four. 

(Average Is 100) 

Beverly Anne of the Thousand Days (Univ), 

7th wk 165 

Beverly Canon My Night at Maud's (SR), 2nd wk 100 

Bruin—M*A*S*H (20th-Fox), 10th wk 365 

Chinese Hello, Dolly! (20th-Fox), 1 9th wk ....310 

Cinema Pornography in Denmork (SR) 600 

Cine-Cienega Monique (Embassy), 3rd wk ....110 

Cinerama Paint Your Wagon (Para), 25th wk . .210 

wk Crest Zabriskie 

Egyptian 

Point 

Marooned 

(MGM), 

(Col), 

6th 

20th wk 

75 

170 

Four Star The Magic Christian (CUE), 13th wk . . 90 

Granada The Damned (WB), 12th wk 100 

Lido Start 

Hollywood Pacific 

the Revolution 

Airport (Univ), 

Without . 

6th wk 

Me (WB) .325 

360 

Loew's The Liberation of L. B. Jones (Col), 

6th wk 95 

Los Angeles, World Cycle Savages (AlP) 75 

Mayan Double Initiation (SR), 3rd wk 110 

Music Holl Fellini Satyricon (UA), 3rd wk 330 

National The Boys in the Band (NGP), 5th wk . .290 

New View Bloody Mama (AlP), 2nd wk 300 

Pacific Beverly Hills End of the Road (AA), 

3rd wk 65 

Pontages Patton (20th-Fox), 10th wk 220 

Picwood A Boy Named Chorlie Brown (NGP), 

6th wk 150 

Pix—The Adventurers (Para), 5th wk 160 

Ploza Putney Swope (SR), 14th wk 120 

Regent—Z (SR), 1 6th wk 450 

State Heat (SR) 75 

Village Tell Them Willie Boy Is Here (Univ) . . . .510 

Vogue What Do You Say to a Naked Lody? 

(UA), 6th wk no 

Wilshire Woodstock (WB), 5th wk 420 

G-Rated 'Airport' Foremost 

Denver First Run at 300 

DENVER—Denver exhibitors reeled off 

another gratifying week that saw 11 firstrun 

screen programs gross better than average—seven 

of these reporting at least twicenormal 

business. Again pacing the fast field 

was "Airport" with 300, the G picture 

showing no signs of its popularity abating 

although it has been at the Webber for a 

month and a half. "What Do You Say to a 

Naked Lady?" and "King of the Grizzlies" 

arrived on the scene and immediately demonstrated 

that the city has two more boxoffice 

winners as they grossed 275 and 250, 

respectively. 

Aladdin Patton (20th-Fox), 8th wk 150 

Arvado Plaza A Boy Named Charlie Brown 

(NGP), 6th wk 75 

Centre M*A«S*H (20th-Fox), 5th wk 200 

Century 21 Marooned (Col), 6th wk 110 

Cherry Creek, Villa Italia The Adventurers 

(Para), 5th wk 110 

Continental— Hello, Dolly! (20th-Fox), 19th wk ..200 

Cooper Paint Your Wagon (Para), 26th wk . . . .220 

Denham Anne of the Thousand Doys (Univ), 

2nd wk 250 

Denver Halls of Anger (UA), 2nd wk 100 

Esquire—Z (SR), 2nd wk 1 50 

Five theatres King of the Grizzlies (BV) 250 

Monaco, Lakeshore, Centennial Skullduggery 

(Univ) 100 

Towne Whot Do You Say to a Naked Lody? 

(UA) 275 

Vogue Without a Stitch (SR), 7th wk 80 

Webber Airport (Univ), 6th wk 300 

"What Do You Say?' Big 400 

First Week in Seattle 

SEATTLE—"What Do You Say to a 

Naked Lady?", opening at the Blue Mouse 

in combination with "The Night They Raided 

Minsky's," scored an upper bracket 400, 

four times an average week at that theatre. 

"Midnight Cowboy" increased 50 points in 

its rerun engagement and finished with a 

second-week 250 in the Town Theatre. 

"M*A*S*H," second week at the Coliseum, 

pulled a strong 250 while "Patton" wound 

up a good sixth week at the Paramount with 

200 and "Hello, Dolly!" grossed 150 in a 

tenth at the Fifth Avenue. 

Blue Mouse What Do You Say to a Naked 

Lady? (UA); The Night They Raided Minsky's 

(UA) 400 

Coliseum M*A*S*H (20th-Fox), 2nd wk 250 

Fifth Avenue Hello, Dolly! (20th-Fox), 1 0th wk 150 

Paramount Patton (20th-Fox), 7th wk 

200 

Ridgemont Zabriskie Point (MGM), 2nd wk . 90 

Seattle 7th Avenue The Adventurers (Para), 

4th wk 

80 

New Carpeting Installed 

At Grauman's Chinese 

HOLLYWOOD—New carpeting, handloomed 

and handwoven in Hong Kong by 

50 Chinese artisans, has been installed in 

the lobby of Grauman's Chinese Theatre 

here. Valued in excess of $50,000, the oneand-a-quarter-inch 

thick 450 yards of carpeting 

took six months to complete. 

Designed by Jose R. De Soto and John 

Tartaglia of Hollywood and supplied 

through Angelus Floor Covering Co. of Los 

Angeles, the carpet is of 100 per cent virgin 

wool in multiple colors of the rainbow with 

a center phoenix bird design showing a 

Chinese dragon. 

For 


DRIVE-INS 

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In Arizona—Theatrical Supply Company, Phoenix—254-0215 

m Colorado— National Theatre Co., Denver—82S-0201 

in Utah— L and S Theatre Supply Co., Salt Lake City—328-1641 

BOXOFFICE May 4, 1970 W-5

June 10-12 Anaheim Meeting Planned 

By NACs Western Regional Leaders 

AN AHUM. CAl.U. — 1 

he N.iiion.il 

•\v\'n i>l ConcCNMOnaircs' Wcsicrn Regional 

t'onlercncc will be hold June 10-12 at ihc 

l)isnc>ljnd Hotel, Anaheim. The cominillee 

on arrangcmenls. headeJ hy Harold F. 

Chesler. 1 heatre Candy Hisi. Co.. .Salt lake 

Cily. and co-chairmen Shelley I'eldman. Opden 

f-ood\. and .M lap.diis. .M 1 apidiis Popcorn, 

hoih ol Los .Angeles, is currenih workmg 

on selling up the conlerencc, the first 

such meetmg held b\ NAC on (he West 

Coast in several years. Chesler is NAC 

direclor-at-large and I.apidus is N,'\C West 

crn regional vice-president. 

The conference theme is "Will You Know 

What You're Doing in the "TOs?" and the 

event will he attended by vending operators. 

Iixid service operators in restaurants and 

hotels, in-plant feeders and concessionaires 

in diverse fields, including motion picture 

SPECIALISTS 

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• TRAILERETTES • DATE STRIPS 

MOTION PICTURE SERVICE CO. 

Gerald L. KankI, Prci. 

125 Hyde St. San Francisco. Calif. 94102 

theatres. A visit to Disneyland Park to 

inspect the unique food service facilities 

there is contemplated. 

TTie committee urges those planning to 

attend to send in advance reservations to 

N.AC offices. 201 North Wells St.. Chicago. 

III. Complete details, a list of speakers and 

the program of events soon uill he announced. 

Spanish-Language Theatre 

Plans Major Remodeling 

SAI INAS. CAMP.—A major rcnioileling 

of the Phua T heatre. this town's main .Spanish-language 

theatre, was announced for 

November 1970. Enlarging of the house, 

a new snack bar and new lobby are among 

the 

projects outlined by Joe Fredericks, son 

of theatre owner Beatrice Fredericks. 

The Fredericks built the first Spanishlanguage 

house prior to World War II and 

operated it in a former meeting hall. They 

later built the Plaza Theatre on Soledad 

Street. The Plaza is considered to be one of 

the finest theatres of its type in northern 

California. 

Beatty. Christie to Star 

In Altman-Foster Movie 

HOI I YWOOD — Warren Beatty and 

Julie Christie will star in "The Prcsb\terian 

{ hiirch Wager." a Robert Altman-David 

I lister production to be made for Warner 

Bros. Altman. whose "M*A*S*H" is one 

of the biggest hits of the current film season, 

will direct the new film which will be produced 

by Foster and Mitchell Brower. 

The picture is based on the novel 

"McCabe" by Edmund Naughton. published 

by the MacMillan Co. Screenplay is by 

Brian McKav and Altman. 

Peter Bobela Appointed 

To SF Post by Columbia 

SAN FRANCISCO — Peter Bobela has 

been appointed Columbia Pictures field representative 

in San Francisco, it was announced 

by the company. 

Bobela had been manager of National 

General Corp.'s Bruin Theatre in Westwood, 

Calif., for the past four years. In the new 

position, Bobela will report directly to John 

Skouras. Columbia's national exploitation 

manaeer. 

Burl Theatre Renovated 

BOULDER CREEK. CALIF.—The Burl 

Theatre here has been repainted and refurbished 

by owner Harold Hilton. Included 

in the project was a painting of the exterior, 

redecorating the lobby, reupholstcring seats 

and painting of the restrooms. 

Jon 'Voight stars in WB's "The All- 

.American Boy." directed by Charles Eastman. 

Quadplex Announced 

For Southgate Mall 

SAC KAMIN ro, CALIF. — Allan Bluincnfeld, 

owner of Southgate Shopping Center, 

has annoimced that plans are being 

completed for immediate construction of a 

quadplex theatre, to be located on the west 

end of the mall at Southgate Shopping Center, 

I-lorin Road and Franklin Boulevard. 

The grand opening is scheduled for July 1. 

The four motion piclure theatres will be 

built side-by-side and each will accommoi.lale 

approximately .^50 persons. A common 

boxoffice and lobby will serve the four theatres. 

The projection room will extend 

across the full width of the movie house 

complex and will be equipped with the latest 

type of automated projectii>n machines. 

Don Folsom Plans Early 

Opening for Sonora Airer 

.SONORA. CALIF.—Don Folsom. northern 

California circuit owner, has remodeled 

the Del Rio Theatre in Riverbank and plans 

an early opening for his drive-in near Sonora. 

The drive-in will bring to five the number 

of theatres operated by Folsom and his 

wife Blanche. 

Folsom also operates the Uptown in Sonora; 

the Calaveras in San Andreas; Lyric 

in Escalon and the Del Rio in Riverbank, 

besides the drive-in being constructed. 

Don dropped in on former associate Jerry 

Drew in Salinas on his way back from Los 

Angeles and they renewed old memories 

while examining a 1963 copy of Boxoffice 

announcing their first theatre purchase. Folsom 

was driving a new Renault and sporting 

Western-style sideburns, looking very fit. 

Lippert's Fremont Twin 

Helmed by Buckley Palmer 

FREMONT, CALIF.—Robert L. Lippert's 

Showcase Cinema I and II in the 

Fremont Fashion Center opened to the public 

Thursday. April 9. Manager of the twin 

theatres is Buckley Palmer, who has had 

more than eight years' experience in the 

theatre 

business. 

Starting out as an usher in 1962, Palmer 

worked his way up to the managership of 

the Centre Theatre in San Fernando by 

1968. 

Born and raised in the Los Angeles area. 

Palmer says he is happy to be in Fre'mont. 

"I think the Fremont area is the prettiest 

I've 

ever seen." he commented. 

Return Sign to Theatre 

PI-RRY. N.Y.—When the Auditorium 

Theatre closed two years ago. the large illuminated 

sign on the theatre front was 

remo\ed and sold to an auto dealer. Now, 

with motion pictures once again being shown 

in the theatre under the sponsorship of the 

Perry YMCA, the sign has been donated 

to the YMCA by Murphy. After renovation 

and rewiring, it will be installed in its former 

location. 


AFI Schedules Greystone 

Summer Film Seminar 

BEVERLY HILLS, CALIF. — A fourweek 

sunrmer seminar, "Teaching the Fihn." 

will be held by the American Film Institute 

at its Center for Advanced Film Studies 

(Greystone, Beverly Hills, Calif.) in July. 

The seminar's aims are to provide film 

teachers with an opportunity to deepen their 

knowledge of cinema and TV and to explore 

the methods and goals of film education. It 

will be the second leadership seminar AFI 

has conducted. The first, at Santa Barbara. 

Calif., in 1968, launched the institute's national 

film education program. 

The theme for this seminar, which runs 

irom July 6-31, is "Images of America." an 

examination of the films of American directors 

(such as John Ford, Elia Kazan, Sam 

Fuller and Arthur Penn) alongside those 

of European directors (like Fritz Lang. Max 

Ophuls and Alfred Hitchcock) who emigrated 

to America. 

The other principal work of the seminar 

will be the study of various approaches to 

film teaching. 

Greystone provides an attractive setting 

and excellent facilities. Since AFI's new Center 

for .Advanced Film Studies was opened 

last September, it has become a meeting 

ground for professionals from all areas of 

the film community. For this seminar the 

center will invite key film directors to participate 

as guest lecturers. 

Jim Kitses, research officer at the center, 

will serve as director of the seminar and 

Ronald Sutton as associate director. Sutton 

is AFI's education department manager. 

Among the faculty will be Peter Harcourt of 

Queens' College, Ontario. 

Participants will be selected from high 

school and university teachers who are involved 

in film education. Loyola University's 

Communication Arts Department will 

offer three to six academic credits for the 

course. Inquiries may be addressed to: AFI 

Summer Seminar. 1815 H St., N.W., Washington, 

D.C. 20006. 

I 'Hoa-Binh' Is Official Entry 

In Spain's Film Festival 

i NEW YORK—"Hoa-Binh. Raoul Couf 

tard's drama of a little boy in contemporary 

" 

Vietnam, was an official entry in Spain's 

Valladolid International Film Festival, held 

from April 19-26. Warner Bros, has the 

world distribution rights outside the United 

States and Canada. Based on a book by 

Francoise Lorrain and shot on location in 

Vietnam. "Hoa-Binh" (the title is Vietnamese 

for "peace") stars Phi San as the boy. 

with Danielle Delorme as a nurse. 

"Hoa-Binh" will be the official French 

I* representative at the 23rd Cannes International 

Film Festval, which began Saturday 

(2). Two other Warner Bros, films have been 

selected for showing: "Woodstock." the 

Wadleigh-Maurice Production of the threeday 

rock festival in New York state, which 

will be shown out of competition; and "The 

Tulips of Haarlem," directed by Franco Brusati 

in Belgium and Italy, which is the official 

Italian entry. 

DENVER 

Tickets are now on sale for the annual Forward 

Look meeting, which will be held 

here Tuesday and Wednesday (26-27). The 

two-day event will feature screening of 

product reels, a roundtable discussion, a 

stag party for the men and a "Girls-Night- 

Out" party for the women. There will be a 

Calcutta and a golf tournament and the affair 

will close with a cocktail party and a 

dinner-dance at the Radisson Hotel. Tickets 

can be secured from Filmrow personnel or 

from Jack Micheletti or Don Gallagher, 

who are spearheading the meeting. 

Funeral services were held at Prince of 

Peace Lutheran Church in Colorado Springs 

for Carolene Lucille Campbell, wife of 

Howard Campbell of Westland Theatres. 

Mrs. Campbell died in Penrose Hospital. 

In addition to her husband Howard, she is 

survived by two daughters. 

Doug Lightner, general manager of Commonwealth 

Theatres, was visiting the local 

office and, along with district manager 

Bruce Young, visited the Wyoming theatres 

in Cheyenne, Wheatland, Douglas and Casper 

. . . Mike and Nancy Rosencutter are 

celebrating the arrival of their new short 

subject named Matthew Michael. Rosencutter 

is the manager of the Pines Drive-In, 

Rapid City, S.D. 

Frank Banning, manager of the Motor 

Vue Drive-In. Cheyenne. Wyo.. and Frank 

Jones, manager of the Sioux Drive-In. Rapid 

City. S.D., both have completed the remodeling 

of the concession area in their 

respective theatres. Concession stands were 

rebuilt and remodeled and enlarged and redecorated 

at both theatres. 

Jennie, the daughter of Mary Hernandez 

of Columbia Pictures, reigned as Prom 

Queen at Holy Family High School here. 

Jack Felix traveled to Salt Lake City calling 

on Utah accounts for Four Star-Excelsior 

Productions . . . The Pace Theatre, 

Gordon, Neb., which had been operated by 

Rocco and Barbara Briscese, was completely 

destroyed by fire . . . The Denham Theatre 

was robbed of an approximate $10,000 

shortly before midnight on a Sunday when 

two masked gunmen held up assistant manager 

Donald Morrison in his office . . . 

Veteran exhibitor Sam Feinstein is recuperating 

at his home following hospitalization 

and is progressing nicely. Feinstein operated 

theatres in Limon and more recently in 

Brighton until his retirement. 

In town visiting the exchanges were Don 

Swales, Wheeler Opera House, Aspen; Mr. 

and Mrs. Bill Catlin, Plains Drive-In, Sidney, 

Neb.; Al Petry, Mesa Theatre, Pagosa 

Springs, and Harold McCormick, Skyline 

Theatre, Canon City. 

Word was received here of the death of 

John Denman, 61, in California. Denman 

managed theatres for Fox Intermountain in 

Pocatello and Great Falls and at one time 

was manager of the Denver Theatre here. 

He once was on the board of directors of 

the old Variety Club and active in all industry 

activities in the Rocky Mountain 

area. 

Gonzales to Helm Ozoner 

REEDLEY, CALIF.—Vic Gonzales, who 

was assistant manager of the State Theatre 

in Dinuba. has been promoted to manager 

of the Midway Drive-In on the corner of 

Alta and Manning, it was announced recent- 

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. . "Hair" 

. . "Goodbye, 

HONOLULU 

Uum No»ak, Boxoflicc International Pictures, 

was in tosvn for the opening of 

his Japan-made "The Notorious Concubines." 

which began at the downtown King 

and Royal Siinsx-t Drive-ln April 30. Novak's 

"Notorious Cleopatra." by the way. also will 

be playing a return date at the New Queen 

Theatre. 

Ron Ha>cs Prodm-tioius" ".Maskan Safari" 

IS booked for coiiiiniious engagements in 

many island theatres after first-run playdates 

at Consolidated .•Xnuisemcnt's downtown Hawaii 

and Kaimuki theatres. It is following 

the same booking pattern of "Cougar Country." 

which played most of the independent 

houses and theatres operated by Consolidated 

and Royal. 

**Mun and Wife" and "Marriage Manual" 

arc now in Honolulu at Cinemaster theatres 

and The Busy B . . . The Risque recenll>' 

screened "Positions" . . . Cinemaster operates 

The Pink Pussycat, The Tomcat and 

Playboy Girls. 

Michael Greer, following his stage role 

in 

"Fortune and .\Icn"s Eyes" at Forbidden 

City, flew to Hilo for special stage appearances 

at the Mamo Theatre in conjunction 

with his starring debut in "The Gay Deceivers." 

Back in Honolulu, Greer repeated 

his performances at the New Queen and 

New Royal (Waikiki). along with a return 

showing of his film. 

FILM 

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Write, Wire or Phone 

MEYER ADLEMAN 

1030 Spring St., Phila., Pa., 19107 

(215) WA 5-3944 

or 

JACK BELLAMY 

264 Seaton St., Toronto, (2), Ont. 

(416) 921-3147 

George Honda, special projects man for 

Big Island Theatres, Hilo. viewed the showbusiness 

scene from the sidelines for almost 

two months as he recuperated from a severe 

case of influenza. 

The Waipahu Thcalrc was relieved of its 

weekend boxofficc take. The burglary occurred 

during the early hours of dawn following 

a late performance at the theatre 

... In a question-and-answer column of the 

morning daily, the Honolulu Advertiser, Hawaii 

Theatre manager George Lake's name 

and his boss-man Bob Week's name became 

typographically entangled and came out 

George Weeks. 

City manager Al Silva, Royal Theatres, 

has announced that his son George Herman 

is breaking up that old gang of his and 

signing up for the Mr. and Mrs. club. His 

mother Thelma heads the Waialae Drive-In 

staff. 

Seattle Midway Airer 

Updated for $750,000 

.SEATTLE—The completely reconstructed 

Midway Drive-ln. remodeled at a cost 

of $750,000, reopened Wednesday. April 

29, with a double feature of "Bcn-Hur" 

and "One Million Years B.C." 

The Midway, owned by Foreman & United 

Theatres, was the first drive-in in the 

Northwest and was originally known as 

Northwest Motor Movie. The theatre was 

completely leveled for reconstruction and 

expansion and can now accommodate over 

1,000 cars. 

Features include free 750-watt electric 

heaters for individual cars, an asbestos 

screen twice the size of the old one, a 100- 

foot-long refreshment bar and a large children's 

playground. 

be managed by Robert 

The Midway will 

Alden. Jerome A. Forman is general manager 

of Forman & United Theatre operations 

in Oregon and Washington. Rushforth 

Construction built most of the theatre and 

Ray Sperline put up the screen and fences. 

SEATTLE 

flirport," Ross Hunter's production for 

Universal, has been doing tremendous 

business at Cinema I, Renton. 

Abe Swerdlow, Universal district manager, 

visited the Portland and local exchanges 

Zaimain Gross, who lives in La Pay, 

. . . 

.Mexico, was on the Row buying and booking 

for the Gross circuit of Alaska, which 

has theatres in Juneau, Ketchikan, Sitka 

and Haines. 

Condolences to Kay Clonts, Buena Vista 

hooker, whose mother died recently. 

"The Circus," the 1927 film for which 

Charles Chaplin won a special Oscar, has 

been reissued with a musical soundtrack 

and currently is playing at the Neptune Theatre 

. . . "Ben-Hur" opened April 29 at 

Cinerama, South Center, Crest and Aurora 

and Midway drive-ins. 

"Woodstock," the three-hour documentary 

of the Woodstock rock festival, opened 

April 30 at the Town Theatre . . . "Along 

the Rivers of France" was a onc-night-only 

World Cavalcade presentation Tuesday, 

.\pril 21. "Central America Wonderlands" 

was presented April 30 and Friday and Saturday 

(1-2), with narration by producer 

Gene Wiancko . continues to go 

well at the Moore Theatre . . . The 1970 

Shipstad & Johnson "Ice Follies" plays at 

the Seattle Center Coliseum Tuesday 

through Sunday (5-10). 

MGM's "2001: A Space Odyssey" in 

70mm returns Wednesday (13) to the Cinerama 

Theatre . Mr. Chips," 

MGM, opens Wednesday (13) at the South 

Center, Midway and Aurora. 

"Sleeping Beauty," Buena Vista, 

has been 

set for a multiple run June 17. Their big 

one, "Boatniks," will open a multiple run 

in mid-July . . . Nine experimental short 

films by Bruce Conner, noted San Francisco 

filmmaker, were shown recently at the Harvard 

Exit Theatre. Conner, with a reputation 

for junk-funk sculpture and unusual 

collages, is considered outstanding in the 

field of creative editing and utilizes newsreel 

footage, cartoons and clips from old 

movies. Three of his films, "A Movie," 

"Cosmic Ray" and "The White Rose" are 

highly regarded among personal films. The 

program, sponsored by the Northwest filmmakers' 

Co-Op, also featured a film by 

Leacock-Pennebaker, makers of "Monterey 

Pop" and "Don't Look Back." 

Gypsy Rose Lee, the queen of strip-tease, 

who died April 26 in Los Angeles, was a 

native of Seattle, where she was born Rose 

Louise Hovick in 1914. Her father once 

was a reporter for the Post-Intelligencer. 

She started at age four with her sister June 

Havoc on vaudeville stages of the old Pantages 

and Orpheum circuits and through 

burlesque to the Ziegfeld Follies. As Louise 

Hovick, she appeared in films with Alice 

Faye, Tony Martin and Fred Allen and as 

Gypsy Rose Lee in "Stage Door Canteen" 

and "Belle of the Yukon." 

El Rey Theatre Updated 

SALINAS, CALIF.—New rocking-chair 

loges have been installed at Tom Malloy's 

El 

Rey Theatre here, along with new carpeting 

in the balcony. The lobby and auditorium 

have been repainted. All during the 

renovation, veteran manager Cy Gertz kept 

the downtown showcase open. Everybody 

had to sit downstairs but it was worth it. 

Patrons report that the new seats are "really 

comfortable." 

W-8 BOXOFFICE :: May 4. 1970

'Airport; ']y[*A*S*H' 

Tie at 750 in KC Runs 

KANSAS CITY—Business at the boxoffice 

was considerably lower, due to what 

one exhibitor characterized as "one of the 

three worst periods of the year." He attributed 

these lower grosses—in part—to 

strikes, people being afraid to go out after 

dark and stLidents preparing for final exams. 

However, nothing affected the popularity 

of '"Airport" and "M*A*S*H." which 

continued to lead area first runs with an impressive 

750 per cent each. Other leaders, 

also holdovers, were "Patton" (350), "Z" 

(250) and "Anne of the Thousand Days" 

(225). The week's only openers. "Last of the 

Mobile Hot-Shots" and "Once You Kiss a 

Stranger." chalked up an unenthusiastic 105 

and SO per cent, respectively. 


Antroch, Metcalf, Twin I, Uptown—King of the 

Grizzlies (BV), 2nd wk 130 

Copn—Point Your Wagon (Para), 24th wk 175 

Embassy I, II— Loving (Col), 2nd wk 200 

Empire I— Potton (20th.Fox), 8th wk 350 

Empire 3, 4, Ranch Mart 1 —The Adventurers 

(Pora), 5th wk 205 

Fairyland 1 —Once You Kiss o Stronger (WB) .... 80 

Fine Arts—Z {5R), 3rd wk 250 

Five theotres— Lost of the Mobile Hot-Shots (WB) 105 

Glenwood I—Goodbye, Mr. Chips (MGM), 

19th wk Not Avoiloble 

Glenwood II— Hello, Dolly! (20th-Fox), 

1 9th wk Not Available 

Kimo—Female Animal (SR), 2nd wk ..Not Available 

Metro 3, Parkway One, Towne 1 —M*A*S*H 

(20th-Fox), 5th wk 750 

Midland—Airport (Univ), 6th wk 750 

Plaza—Anne of the Thousand Days (Univ), 

4th wk 225 

Roxy—Marooned (Col), 6th wk 1 50 

Towne 2—Bob & Corol & Ted & Alice (Col), 

18th wk 150 

M. A. Shroyer to Head 

Construction for Mailers 

FORT WAYNE. IND.—George P. 

Mailers, 

president of Mailers Management Co.. 

which operates eight movie theatres in Illinois 

and Indiana, has named Marion A. 

Shroyer to be property equipment manager 

with the firm. In addition, Shroyer will be 

in charge of all new construction, either 

under way or planned, by Mailers Management 

Co. 

This includes Holiday 2, now being built 

adjacent to the existing Holiday Theatre in 

Fort Wayne, and four other new film houses 

on the drawing boards, according to Mailers. 

Shroyer is well-known throughout the 

state as a retired 26-year veteran of the Fort 

Wayne Fire Department, a member of the 

Allen County Board of Public Welfare and 

a Wayne Township trustee. Most recently he 

was manager of the Fort Wayne Auto License 

branch. 

Lyman E. Abbott Dies; 

Former Theatre Operator 

MARTINSVILLE, IND.—Lyman E. Abbott, 

54, a former theatre operator in Martinsville 

and more recently a resident of Kalamazoo, 

Mich., died April 18 following a 

heart transplant operation at the University 

of Michigan in Ann Arbor. He moved to 

Kalamazoo in 1953. 

.-Xbhott is survived by his wife Margaret, 

two daughters, a son and a brother. 

Public Unaware of Pay TV 

Implications: Jack Clark 

CHICAGO — Jack Clark, president of 

N./KTO of Illinois, reported to all exhibitors 

that NATO's national committee on pay TV 

is highly encouraged by the recent vote by 

the House Interstate and Foreign Commerce 

Committee opposing pay TV and is now 

pressing for the passage of the Dingell bill 

HR 420. even with modifications if necessary, 

to outlaw pay TV. Meanwhile, said 

Clark, "Back in Chicago, CATV reared its 

ugly head in the city council with promises 

of free channels for educators, fire and 

police, politicians, churches, etc., for the 

opportunity of stringing cables up and down 

the alleys with the hope of eventually 'selling" 

the public what it now receives for free, 

namely entertainment." 

Clark said further, "Henry Plitt. ABC- 

Great States president, and "yours truly" testified 

in opposition. One thing for sure, the 

public has absolutely no notion of the subject 

matter. As for cassettes, look out! They 

could be on sale at any time!" 

Joe Levine Discusses 

Films and the Future 

CHICAGO—As usual, the action was 

fast, colorful and lively when Joe Levine was 

on hand. This time he arrived in connection 

with an Avco Embassy showcase. In discussing 

company plans. Levine said, "I have 15 

pictures coming out. 

Among them are 'Sunflower.' 

"Soldier Blue,' "Carnal Knowledge' 

and others." 

When mention of Art Garfunkel was 

made, Levine said, "He's really good in 

"Catch 22.' I offered Paramount $16,000,000 

for that picture. It's great. I'd do anything 

with Mike Nichols and he's the only one I'd 

pay $1,000,000 for. You know. I didn't like 

the story of 'The Graduate.' First day on the 

set, I told Mike, "Take it easy, I'd like to 

sell this to TV someday.' I couldn't sleep, so 

the next morning I told him to do whatever 

he wanted." 

Levine continued, 'Tm getting near the 

end. My idea now is to set up a film school 

in New York where we can feed something 

back into the future of this business. The 

future will be great. Pay TV and these cassette 

machines are going to be a new renaissance 

for films. 

"You can't really anticipate the trends. 1 

made seven family pictures in 1966—even 

my own family wouldn't come. To show 

you I'm no genius. I also turned down 'Z' 

and 'Easy Rider.' " 

WB's 'Woodstock' Opens 

At State Lake Theatre 

CHICAGO—Ticket prices for the R-rated 

"Woodstock," in its initial run at the State 

Lake Theatre in the Loop, will be $3.50 before 

5 p.m. on weekdays and before noon 

on weekends. After that, the admission will 

be $4. Persons under 17 will be admitted 

only with parent, guardian or teacher. There 

will not be any reserved seats and there will 

not be an intermission. 

Essaness Plans October 

Bow for BremenTowne 

CHICAGO — Essaness Theatres Corp. 

has started construction of the Bremen- 

Towne Theatre. Harlem Avenue at 159th 

(.round-breaking ceremonies kick off 

construction of Essaness Theatres 

Corp.'s BremenTowne Theatre in Tinley 

Park, a Chicago suburb. The luxury 

cinema is scheduled to open in October 

1970. Left to right, Jack Silverman, 

chairman of the board of Chicago-based 

Essaness; Mary Denoyer, "Miss BremenTowne," 

and Tinley Park Mayor 

John T. Dunn. 

Street in Tinley Park, a rapidly expanding 

suburb. Jack and Alan Silverman, executive 

heads of the Chicago-based circuit, plan a 

luxury cinema with special accommodations, 

including acres of free parking. 

The I.OOO-seat house will have relaxing 

rocking-chairs, a glass-enclosed cryroom 

where adults may sit with their tots and yet 

see and hear and both lounges for ladies and 

men will be located on the main floor as an 

added convenience. The projection and 

sound equipment will be the finest and most 

modern available. 

It is hoped that the BremenTowne will 

be ready for opening in October 1970. 

Essaness now operates the Woods in 

downtown Chicago; the Lake and Lamar 

hardtops in suburban Oak Park: the Halsted 

Outdoor in Riverdale; the Cicero Outdoor 

in Monee. and the Hammond Outdoor 

Indiana. 

in 

PROGRAMS • HERALDS 

INDOOR & DRIVE-IN THEATRES 

THEATRICAL ADV. 

CO. 

24001 SOUTHFIELD ROAD __ 

" SOUTHFIELD, MICHIGAN ~4807S 

COMPtETE THEKTRE QUOTATIONS 

Lee ARTOE Carbon 

Co. 

Sk 1243 BELMONT AVENUE 

•^ CHICAGO. ILLINOIS SOSjlj 

BOXOFFICE :: May 4, 1970 C-1

KANSAS CITY 

Qlud>N MelM>n. t'oluiubi.i l^w^llrc^ lH>>ikcr, 

w.i'v L-lcclcil picsiilcnt ol ihc IolmI Woni- 

^^^^^^^^^^^^ 

Î^^^^^^^Hh lure 

^B^^^^P^^^ ^ diinnj: 

V ^^F^ .11 

cn ol ihc Motion Pic- 

^^^HK^^^^ ing Tuesday. April 28. 

^H0^ 

^T ^ 

W 

ihc Cilenwood Manjir. 

presided oser li\ 

relirmy WOMPI pres- 

^«" idem tiraee Roberts, 

.i^j^ 2i>th C'enturN - Fox 

^ 

i.ashier. 

Olher officers elected 

to the 1970-71 slate 

s .Melson ^, ^,,,j^g^^ ^.^^^^ Bj,li^, 

M.iMerson, first vice-president. Mid Continent 

Theatre Supply: Ruhy Shultz. second 

vice-president. Commonwealth Theatres; 

Hazel l.eNoir. corresponding secretary, 

Wiles Enterprises: Phvllis Seward, recording 

secretary. Warner Bros., and Donna 

Jones, treasurer. Columbia Pictures. Installation 

ceremonies will be held in June at 

Dave Smith's Armour Ea.st and the new 

officers will assume their duties in July. 

The WOMPI club served ice cream and 

cookies at the Cii> Union Mission Sunday 

(3) for the last time until the first Sunday 

in October, at which time they will resume 

this project. WOMPI announced that their 

bake sale was especially successful and want 

to thank all of the Filmrow people who took 

time to stop in. 

FILM SHIPPING 

FOR MAJOR 



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PHrLADELPHIA—WASHINGTON 


CINCINNATI—CLEVELAND— INDIANAPOLIS 



CALGARY— VANCOUVER—SAINT JOHN, N.I 

C-2 


MEYER ADLEMAN 


(215) WA 5-3944 

JACK 

or 

BELLAMY 

264 Seaton St., Toronto, (2), Onf. 

(416) 921-3147 

I'uluniblii I'iiiures will hold two screenings 

M the t'Dinnioiuvealih screening room 

this week—Tuesday (5) "Watermelon Man" 

and Thursday (7) "Getting Straight" . . . 

Other screenings at Commonwealth: April 

27 Continental Films' "Delta Factor": .April 

27 Allied Artists' "Paddy," and April M) 

National Cieneral's "Too Fate the Hero." 

. . 

Mary BILss, Dickinson Operating Co. 

booking department, is leaving the industry. 

She will be succeeded by Debbie Quick, who 

has operated the Dickinson switchboard 

for the past two years, and Kathy Frcund, 

who is new to the industry, will now operate 

the switchboard . Peggy Van Tuyl. Dickinson 

secretary, announced that she is expecting 

her first child in August . . . Virginia 

Kelly of the Dickinson office was off 

work a few days to be with her mother who 

underwent surgery. 

.Mary iluyslip, Thomas Film Distributing 

Co., and Goldie Lewis, associate WOMPI. 

were in Hiawatha, Kas., April 25-26 for a 

weekend visit with Ann Duncan, former 

WOMPI who had worked here for United 

Film Service. 

Phyllis Seward, Warner Bros, cashier, and 

. . Gerry 

her husband Larry left Friday (1) for a 

two-week vacation. They plan to spend 

most of the time in San Antonio . 

Haile, Paramount Pictures branch manager, 

Beverly Hills, Calif., was seen visiting on 

Filmrow here last week. Haile was formerly 

Paramount branch manager in Kansas City. 

Out-of-town exhibitors seen on the row: 

From Missouri—Paul Eye, Appleton City; 

Bob Buscher, Excelsior Springs, and Frank 

Weary jr.. Henrietta. From Kansas—Buddy 

-Vleade, Kingman. 

Cscar Johnson, Hiawatha, Kas., exhibitor, 

was injured in an automobile accident the 

. . . Elvin 

first part of last week and is in the hospital. 

.At present time his condition and the name 

of the hospital are not known 

Lambert. Smith Center. Kas.. exhibitor, said 

his 6' 2-year-old daughter Kristie Kay underwent 

surgery at KU Medical Center Monday, 

April 27, and is doing fine. The Lamberts 

hope to be able to return to Smith 

Center this week. 

Sharon Scherer, former United Artists 

contract clerk, was visiting the office here 

last week and said she is expecting a baby 

in September. 

Kalhy Uurrell, who is new to the industry, 

began working last week in the Fox Midwest 

office as switchboard operator . . . Mrs. 

Leonard "Bobbie" Abrams, wife of Paramount 

Pictures' booker, will be helping out 

in the Universal Pictures inspection room 

for a couple of weeks while Virginia .Applegate 

is enjoying a vacation. 

Motion Picture Booking Agency announced 

that effective April 27 it began booking 

lor the Lakeside Drive-ln Theatre. Bethel. 

K.is. 

Forty years ago, according to 

the column 

of that name in the Kansas City Times 

MondaN, April 27, the Ciarden Theatre, 

erected in 1912 on the southeast corner of 

l.Mh and McGee streets, was being razed. 

The Loew's Midland presented "Free and 

Easy" with Anita Page, Robert Montgomery, 

Bill Haines and Lionel Barrymore. 

Sophie Tucker appeared in person at the 

.Midland. Esther Ralston was making an inperson 

appearance at the Mainstreet and 

the screen presentation was "Alias French 

(iertic" with Bcbe Daniels. "Song of the 

West" with John Boles and Joe E. Brown 

was at the Royal. 

Mrs. C. J. Thomas, wile of the Marshall. 

Mo., exhibitor, was released from Research 

Hospital after two weeks as a patient, recuperating 

from surgery. The Thomases operate 

the Parkside Drive-In at Marshall. 

The Suninaid Raisin Co. sponsored a private 

screening April 17 at the Uptown 

screening room for its people. They viewed 

Biiena Vista's release, "Sleeping Beauty," 

which will have a nationwide tie-in with 

Siinniaid. 

Mini Art Theatre Is 

Opened in Hays, Kas. 

HAYS, KAS.—Sterling Bagby. Stockton, 

Kas., exhibitor, opened the Mini Art Theatre 

here April 23. The premier attraction 

was "Girl in the Golden Boots." 

The 150-seat theatre was converted from 

an old storeroom. Bagby and his son Steve 

did almost all of the work themselves and 

began working early in February. They 

raised the roof, sloped the floors and did 

the work on the attraction board in front. 

The theatre is air-conditioned and has 35mm 

automated equipment. Steve Bagby, who is 

a student at the college in Hays, will manage 

the theatre. The Mini Art will operate 

seven days a week, with three showings each 

day. 

Chuc Barnes, United Motion Picture 

Ass'n executive secretary, and Gene Snitz. 

Columbia Pictures salesman, were on hand 

for the opening. The Mini Art Theatre is 

the only independent conventional theatre 

opened in the state of Kansas since approximately 

1949. 

Presenting Hungarian Series 

CHICAGO—Michael J. Kutza, head of 

Chicago International Film Festival operations, 

will present "Hungarian Film Week" 

at Mundclein College Thursday through Sun- ^ 

day (7-10). The festival will feature Hun- I 

gary's young movie-makers who, like their P 

counterparts in this country, are in rebellion 

against their country's traditional films. 

WHY MOTION PICTURE SERVICE CO.? 

THE CHOICE IS BETTER . . . 



• TRAILERETTES • DATE STRIPS 

MOTION PICTURE SERVICE CO, 

Gerald L. Korski, Pres. 

125 Hyde St., San Francisco, Calif. 94102 

BOXOFTICE :: May 4, 1970

ST. LOUIS 

n nostalgic note stirred a recent meeting of 

Life Members of the board of NATO 

of Eastern Missouri and Southern Illinois 

when dean of the group Bess Schulter 

brought along a tear-page of Boxoffice. 

March 6. 1948, featuring a story entitled "St. 

Louis Old-Timers Recall Days When $15 

Bought Film for a Week." The occasion 

was a Variety Club luncheon honoring veteran 

exhibitors, with Bess, the only woman 

in attendance, named "Queen for the Day," 

the only woman ever to be so designated 

by the men's group, with the late Fred 

Wehrenberg sharing honors as "King." 

Industry veterans regaled the "youngsters" 

of 22 years ago with tales of 16- 

ounce beers for five cents, with free lunch 

on the side, tent show cashiers whose duties 

included firing the cannonball stove and 

sweeping tjie snow off the tent as a part of 

the nightly routine, comics who were tops 

in their trade working for a big $3 per 

night and the days when a week's supply 

of film could be had for $15. Fred Wehrenberg 

recalled buying a two-piece Edison projection 

machine for $140 and as he put it, 

"I thought I was being robbed!" 

Bess Schulter told of her start as a 15- 

year-old inspector for the old William H. 

Swanson exchange at $6 per week and 

moonlighting as cashier for Harry Koplar's 

tent show. Wehrenberg recalled the first 

night he met Bess, when she reported the 

night's receipts as "not so good, only $18." 

Bess entered exhibition as co-owner of the 

Ashland Theatre with Joe Litvag. The 800- 

seat 

theatre had an adjoining airdrome that 

seated 1,200 on benches. She recalled that 

in the summer when it rained, a real problem 

arose in squeezing 1,200 airdome customers 

into the 800-seat house! Admissions 

were 10 and 15 cents, later going to 1 1 and 

17 cents when the first federal tax was imposed. 

Bob Buscher Assumes 

Beyer Theatre Operation 

EXCELSIOR SPRINGS, 

MO. — Bob 

Buscher, owner of the Cinema 21 Theatre in 

Excelsior Springs, took over the management 

of the Beyer Theatre in Excelsior 

Springs effective April 24, it was announced 

by Buscher. Fox Midwest Theatres of Kansas 

City will no longer be operating the 

facility. 

Buscher said he will be operating the 

Beyer in the same manner as the Cinema 

21, which he will continue to operate. Remodeling 

and cleaning will begin within a 

few weeks. On April 27, painters and janitors 

started work upgrading the facility. 

To allow the painters and workers to complete 

their chores, the theatre will be open 

only on weekends, Buscher said, until after 

school is out. 

Buscher, who has been in Excelsior 

Springs for over a year as owner of the Cinema 

21, said that for the time being prices 

will remain the same but added that a complete 

study of admission charges at both 

theatres would be made in the near future. 

With the operation of both theatres, 

Buscher said that a family film will be appearing 

at one of the facilities at all times. 

Further plans for the operation of the Beyer 

will be made next week, according to 

Buscher. 

Centex-Winston Leases 

New Palatine Cinema 

PALATINE, ILL. — Allan Grossman, 

vice-president, Centex-Winston Corp., and 

Willow Creek Cinema, represented by Mayer 

Stern, signed a 20-year lease for the operation 

of the Willow Creek theatre now under 

construction. 

The $500,000 movie house is expected to 

be completed by fall, the first theatre for 

Palatine in 14 years. Willow Creek Cinema 

will seat some 940 persons. 

"Slogan," new Royal Films International 

release in French, stars Serge Gainsbourg 

and Jane Birkin. 

CE. BERRY 

Janitorial Service, Inc. 

4 North 8th Street 

St. Louis, Missouri 63101 

RELIABLE 

SERVICE 

Day and Night 

BONDED AND INSURED 

Specialists in Theatre Cleaning 

(314) 241-5385 

THEAWRE EQUIPMENT 

"Everything for the Theatre" 

339 No. CAPITOL AVE., INDIANAPOLIS, IND. 

BOXOFFICE :: May 4, 1970 C-3

. . . Two 

CHICAGO 

lîllun l-'cinberK, wic-picsidcni and general 

Nalcs manager for National Screen 

Service in New ôrk. wa> here for conferences 

«iih branch manager Jack Cireenherg. 

N :ii>uin lime to think about 

what to do when a holiday is due. WOMPIs 

de.'ided to schedule a vacation theme for 

the Tuesday (5) dinner meeting to be held 

at the Pick^'ongress Hotel. ,\s a pari of the 

evening's activities, a film on the Blue Ridge 

and Smoky mountains, narrated by Sidncv 

Blackmer. will be shown. 

Charle.s >Volk said he will join others who 

are going to San Juan. Puerto Rico, for 

Variciy Club events. 

Kerniil Russell of L'M F ilm Distributors 

has started action in behalf of "A Bullet 

for Sandoval" In the Midwest area. Kermit 

was in Milwaukee where he worked with 

Joe Strother of Marcus Theatres in connection 

with openings of ".Ml the Loving Couples" 

and "The Best of Laurel and Hardy." 

\>hin Dave McGralh. MGM national exploitation 

manager, headed a seminar for 

.Midwest operators, some hundred exhibitors 

learned that "Leo the Lion" is coming on 

strong again this summer with such releases 

as "The .Magic Garden of Stanley Sweetheart," 

"The Strawberry Statement," "The 

Moonshine War" and "Kelly's Warriors." 

Advance information says Mike Nichols 

will be in town v^hen the tricity opening of 

"Catch 22" takes place June 24. The other 

Iwo openings take place in New York and 

Los .Angeles. Nichols, along with several of 

his cast members, will be on hand for the 

premiere here. He was graduated from the 

University of Chicago and got his start in 

this city. Richard Benjamin and Paula Prentiss 

were Northwestern University drama 

ôr 


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' 

Announcements 

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TRAILERS FROM 

FILMACK 13 171 HA ;3395 

1327 S Wobojti Chicogo III 60*05 

cl.isMu.iics. Bob Newh.iil gr.n.lii.ilL'd liom 

Loyola and .Mian Arkin is a "graduate" of 

Second City here. 

E. Anthony Myerhcrc national director 

of sales. Conlineni.il Pictures, was here to 

discuss new product with Sam Kaplan, division 

man.igcr. Included in the group was 

"The Killer Heroes" and "Delta l-aclor," a 

Ferrara Candy 

.Mickey Spillane story . . . 

Co. has announced a revision of its name 

to I'errara Pan Candy Co. 

lour new brokerage appointinenls have 

been made by the Fred W. Amend Co. of 

this city to cover the firm's Eastern territories. 

New broker for food chains and coop)eratives 

in the New York City metropolitan 

territory is Maltlage Sales. New York 

broker for candy and tobacco jobbers, vendors 

and theatres is Abe Josephsohn. Brokers 

appt>intcd in the hitter category include 

Chasc-Cioklenbcrg .Associates. Newton 

Square. Pcnn.. to cover all accounts in the 

Philadelphia metropolitan area, and David 

C. Lenders Co., Narberth. Penn.. assigned 

t.i handle all accounts in eastern and central 

Pennsylvania. 

MAKE IT A HABIT W/TH ABBOTT! 

Largest PARTS & CARBON Inventory in the Midwest 

Complete Janitor Supply & Equipment Department 

Cinecom Theatres Midwest States is located 

at a new address— 32 West Randolph 

St., Room 1227. Chicago 60601, phone, 

368-008. 

Brotman & Sherman, operators of a 16- 

theatrc circuit in Chicagoiand. acquired the 

St. Joe Auto Theatre. Stevensville. Mich. 

WOMPIs elected the following officers 

lor 1970-71: President. Peggy Ga'tes. Warner 

Bros.; first vice-president, Muriel Kahner. 

National Screen Service; second vicepresident, 

Georgiana Klein. Columbia Pictures: 

treasurer, Helen Queenan, Warner 

Bros.; corresponding secretary, Elaine Korose, 

Abbott Theatre Equipment Co., and 

recording secretary, Barbara Delelio, 20th 

Century-Fox ... In keeping with their efforts 

to serve most constructively, WOMPIs 

hosted a party for 35 boys and girls at Marrilac 

House. In addition to giving each child 

a gift, cupcakes, donuts, ice cream and 

lemonade were served. 

In Rome, Luchino Visconti, Federico 

Fellini and Franco Zeffirelli invited Michael 

J. Kutza jr., founder and director of the 

Chicago International Film Festival, to pro- 

Top names in Stereo Hi-Fi Components and Recorders including portable Cassette 

units. 

Bell & Hovveff 8 & 16mm Cameras and Projectors 

CENTURY - STRONG - ASHCRAFT 

ABBOTT THEATRE EQUIPMENT CO., 

CHICAGO. ILL. 60605 

INC. 

1311 S. Wabash 

Area 312 427-7573-4 5 

duce their "Spoleio Cinema" in Spoleto. 

Itah. June 20-24, After returning from llal\. 

Kut/.a will produce a program of "Free 

Films in the Streets" for the inner-city areas 

of Chicago. 

A cut of 27 minutes has been made from 

"Goodbye. Mr. Chips" as the reserved-seal 

musical goes into neighborhood relciise. 

The shortened version now runs slightly 

more than two hours and contains fewer 

songs . . . Kermit Russell, division manager 

for U M Film Distributors, returned from 

Louisville and Indian;ipolis where he set 

up openings for "All the Loving Couples." 

While this film's popularity keeps Kermit 

on the run. he also is managing to get plans 

in motion l\ir "The Milky Way." 

Andrew Ariiskis of Avco Embassy becime 

a f;ither for the first time. It's a boy, 

Adam Andrew. 

United Artists staffers are enthusiastically 

making preparations for the latest Beatle 

picture, "Let It Be." Because the three previous 

Beatle films proved to be such a boxoffice 

success in this area, there are high 

hopes for "Let It Be." July 1 the movie 

starts its run in the Edens II, the Cinema 

150 and the Cinestage located downtown 

. . . Meanwhile, United Artists publicist 

Wally Heim has set up campaigns for openings 

Wednesday (6) of "Fellini Satyricon" 

at the Michael Todd and "The Mercenary" 

at the Woods. 

Universal Pictures publicist John litis will 

return here to finalize arrangements in connection 

with the "Indianapolis 500" closedcircuit 

telecast. 

Charles Good, Buena Vista district manager, 

is vacationing in Missouri and Texas 

new members were welcomed to 

the BV staff. They are Anita Malinski and 

Mary Hamann. 

Sidney Kaplan has joined Teitel Film 

Corp. as sales manager. Kaplan, known 

throughout the industry for his abilities in 

both distribution and exhibition, has the 

good wishes of all his many friends in his 

new affiliation. 

Jeff Stiehm, formerly with MGM in 

Minneapolis, has joined National General 

Pictures Corp. here as booker. 

'Trinchera' Opens in 2 

Chicagoiand Theatres 

CHICAGO — "Trinchera" ("The 

Trench"), one of Azteca's newest movies, 

opened here at the Villa and Marshall 

Square, owned by John Rossen. The movie, 

in color, has an all-star cast, including Julio 

Aleman, Norma Lazareno, Ignacio Lopez- 

Tarso, David Raynoso and Jorge Martinez- 

Hoyos. 

Edward Edwards, Azteca's district manager, 

said the interest in Spanish-language 

films is growing constantly. As of now. there 

is an estimated population of 500.000 people 

who patronize the ten theatres currently featuring 

Mexican and Spanish-language 

movies here. 

C-4 BOXOFFICE ;: May 4, 1970

— 

— 

— 

— 

'Patlon' Is Memphis 

Leader for 7th Week 

MEMPHIS — For the seventh straight 

week as a roadshow here, "Patton" grossed 

in the exclusive 500 class, ranging up to 550 

this time at the Crosstown Theatre. "Hello, 

Dolly!" finally fell back to average 100 

after 18 weeks at the Paramount but "Paint 

Your Wagon," the third roadshow in Memphis, 

raced on merrily to a 300 17th week at 

the Memphian Theatre. ". . . tick . . . tick 

. . . tick ." 

. . turned in a solid 250 at the 

Malco Theatre for the outstanding percentage 

by a first-week offering. Also doing 

well in initial weeks were "M*A*S*H," 

doubling average at the Plaza and Whitehaven 

Cinema, and "They Shoot Horses, 

Don"t They?", which grossed 175 at the 

Park Theatre. 


Crosstown Patton (20th-Fox), 7th wk 550 

Guild Sticks ond Stones (SR) 130 

Malco— . . . tick . . . tick . . . tick . . . (MGM) .250 

Memphian Point Your Wogon (Para), 17th wk .300 

Paramount Hello, Dolly! (20th-Fox), 18th wk ..100 

Park They Shoot Horses, Don't They? (CRC) ..175 

Plaza, Whitehaven Cinema—M*A*S*H (20th-Fox) 200 

State The Honeymoon Killers (CRC) 100 

'Butch Cassidy' Still No. 1 

In New Orleans' Rankings 

NEW ORLEANS—"Butch Cassidy and 

the Sundance Kid," although midway 

through a sixth month at the Orpheum Theatre, 

refused to relinquish its city grossing 

lead even though it did drop to 500 after its 

upsurge to 700 following the Academy 

Award announcements. "Patton," sixth week 

at the Trans-Lux Cinerama, kept the No. 2 

place in the gross percentage rankings with 

a good 400. 

Cine Royale The Damned (WB), 4th wk 350 

Joy—Anne of the Thousand Days (Univ), 2nd wk .300 

Orpheum Butch Cossidy and the Sundance Kid 

(20th-Fox), 21st wk 500 

Robert E. Lee Marooned (Col), 4th wk 250 

Trans-Lux Cinerama Patton (20th-Fox), 6th wk .400 

Judge Odell Horton Rules 

'Starlet' Not Obscene 

MEMPHIS—The motion picture industry 

won a sweeping court decision—but barely. 

"Starlet," a film about moviemaking and 

which had been banned from the Memphis 

Capri Art under a temporary criminal court 

injunction, will reopen at that theatre in two 

weeks under Judge Odell Horton's ruling 

and refusal of a permanent injunction. 

"The movie does appeal to a prurient interest 

in sex," Judge Horton declared after 

three days of hearing witnesses and seeing 

the movie himself at a private showing. "It 

is patently offensive because it does affront 

contemporary community standards relating 

to the description of sexual matters. But 

it is not utterly without redeeming social 

value. It shows how young women who want 

to be stars can be physically and psychologically 

exploited for profit and how such 

persons live in bondage to unscrupulous 

filmmakers." 

Horton said his decision was based on 

these three tests as set out in a decision by 

the U.S. Court of Appeals of the Second 

District which declared that for a picture to 

be ruled obscene it must be established that 

'Talk Movies Up Theme 

Of 3'Day Ark. Conclave 

HOT SPRINGS, ARK.—With Dr. Foy 

Lisenby as the principal guest speaker, the 

Pj 

-^.^mrmsm 

51st annual three-day 

NATO of Arkansas 

convention gets under 

way today at the Majestic 

Hotel. Dr. Lisenby, 

a professor at 

'^^ ^tate College of 

—.

MIAMI 

Tîirfc. Nich. who is on a promotional tour 

lor The Hawaiians." the filmizalion 

of ihr iccond half of James R. Micheners 

novel "Hawaii." made a flying trip here to 

talk about the film . . . Rita Moreno, her 

husb.ind Dr. Leonard Gordon and their 

daughter Fernanda. 3. completed their vacation 

and returned to New ôrk. 

The Alhcnium. a South .Mi.inii hook store 

seeking cii> licenses for five machines showing 

mostly girl) movies, had to pay a S50 

fee per machine after the devices were classified 

as "theatres" instead of "amusement 

machines." "We must look at the content." 

said councilman Ed Holly. "The purpose is 

to show burlesque movies." Holly proposed 

a S1.-'>(M) fee but Mayor Jack Block, who 

said he had seen the machines and opposed 

them, proposed the S5() lee which the council 

accepted and levied on the book store. 

"Goodbye, Mr. Chips," which opened 

Fridav ( 1 ) at several Florida State theatres, 

is showing at popular prices on a continuous 

performance basis. A total of 27 minutes 

has been cut from the picture since its roadshow 

stand here and the editing is said to 

have made it a better paced film. Most of 

the cutting was done in musical numbers 

which caused the love story to drag. The picture 

now runs two hours and 8 minutes . . . 

"M'A'S'H." the war comedy, is smashing 

records here. 

"Darker Than .4mbcr," the picture filmed 

around .Miami and starring Rod Ta>lor with 

Suzy Kendall and Theodore Bikel, has been 

given a "restricted" rating by the Motion 

Picture Ass'n of America — nobody under 

17 admitted unless accompanied by a parent. 

The film is based on the private eye 

adventures of Travis McGee. written by 

John McDonald of Sarasota. 

Homefco theatres are about to launch 

THE 

REED DRIVE- 

IN 

their 16th year of the circuit's Sunniicr 

Movie Club for children. The 12-week season 

starts June 16 and continues in this 

area on each Tuesday thereafter until the 

final show, which is booked for Saturday. 

August 29. Films selected for this year: 

"Snow Treasure," "Chief Crazy Horse," 

"Jason and the .Argonauts," "Traveling 

Salesl.idy." "McHale's Navy," "Shakiest 

Gun in the West." "Battle Hymn." "Sword 

of .Mi Bibi." "With Six You Get Eggroll." 

"Journey to the Center of Time," "Mission 

Mars." and "Truth About Spring." Admission 

tor children to the individual shows is 

35 cents; for the entire scries. $1.50. In 

Dade County, the club's films are to be presented 

al the Miracle, Twin I. Carlyle. 163rd 

Street and Palm Springs theatres. Doors will 

open at 9:30 a.m.. the screen program starting 

at 10. except at the Miracle where show 

time is 9:30 a.m. Broward and Palm Beach 

countians will see the same features at the 

same times on Thursdays, beginning June 

18. at the Plaza. Gateway and Boca Raton 

theatres. 

Apollo 13's splash-down in the Pacific 

brought south Florida theatre managers 

double joy: first personal relief to learn that 

our astronauts were safe; then a doubling 

of attendance at theatres showing "Marooned." 

the Columbia science-fiction thriller 

so closely resembling developments of the 

Apollo 13 mission. "Attendance slowed during 

the week when there was uncertainty 

about the astronauts' safe return," said Jack 

Todaro. manager of a Fort Lauderdale theatre, 

who added that attendance at his theatre 

shot up following the space ship's return. 

"People tell us they come in because 

of the moon shot." said one Dade County 

manager. 

Miami director and producer Bill Grefe 

has sold the majority interest in "The 

Grove." starring Rita Hayworth. to Recreation 

Corp. of America, owner of Miami's 

Pirates' World. The price was reported to 

he far below actual production cost. C. T. 

Robertson, president, and Cliff and Stewart 

Pearlman of Recreation Corp. turned the 

film over to Barry Mahon, who has made 

several changes, one being the addition of 

Canned Heat, the rock and roll group. The 

SPEAKERS 

Can be dropped or thrown from Car Windows on to solid concrete 100 or more 

times without causing Cone/Mechanism to go Dead or Off-tone. New Improved and 

stronger "breok-o-way" Hanger Arm (easily replaced in field) minimizes damage to 

Speoker Case when run over. Junction heads. 

Also repoir ports for ortier mokes, cords, theft resistant cobles, volume controls. New Cone/Mechanisms, 

etc. Factory re-monufocturing of your old Cone/Mechanisms. 

Write for brochure ond ports cotolog. 

Reed BpêaJze^ 

Area Code 303-238-6534 

Qo^ntpxiH4f 

Box 732, Edgemont Branch, Golden, Colo. 80401 

movie is described as a "cross between 'Alfie' 

and 'Blowup' " and will be ready for relea.se 

in about five weeks, according to Robertson. 

Stephen Oliver of TV's "Bracken's 

World" was Miss Hay worth's co-star. 

Womcleo's Old Guard met last week for 

an election luncheon at Miami Springs Villas, 

with president Bob Halloran presiding. 

The club, made up of employees who have 

at least seven consecutive years of service 

with the company, has more than 

150 members. 

A big press premiere for Florence Henderson's 

filmed ".Song of Norway" will be 

held here October 30. More than 100 newspapermen 

will be flown to Miami to greet 

the arrival of the new Royal Caribbean 

Cruise line's luxury .ship "Song of Norway." 

April 27 Miami Hearing 

On 'Without a Stitch' 

MIAMI—A hearing was scheduled Monday, 

April 27, on an injunction requested 

by the state attorney's office against Wometco 

Enterprises and Brandt Theatres for the 

showing of "Without a Stitch," which was 

showing at Wometco's Mayfair and Sunset 

theatres and Brandt's Flamingo and Cinema. 

Leonard Rivkind, appointed a special 

prosecutor by Richard Gerstein, state attorney, 

to handle obscenity cases, a.sked circuit 

Judge Francis X. Knuck to take "judicial 

knowledge" of the suit April 23, after 

Rivkind and assistant state attorney Joseph 

Durant rested their cases against four Miami 

Beach theatres allegedly owned by Leroy 

C. Griffith. 

Called to the stand in that case. Griffith 

invoked the Fifth Amendment, refusing to 

answer questions as to the ownership and 

management of the theatres in question, 

whether or not he had ever seen the movies 

in question or had even read the complaint 

against them. 

Frank McGovey, who the state charged 

was manager of the Roxy Theatre, also invoked 

the Fifth Amendment and refused 

to answer questions when called to the stand, 

according to the Miami News. 

RC Cola Earns 16 Cents 

Per Share in Quarter 

COLUMBUS. GA.— Royal Crown Cola, 

locally ba.sed soft drink concern, reported 

it earned $911,973 for the three months 

ending March 31. 

The earnings equalled 16 cents for each 

of the 5,738,689 shares outstanding during 

that period. For the same period in 1969, 

Royal Crown earned $1,025,767, or 18 cents 

per share, restated to pool interests with four 

bottlers in Florida. 

The company averaged 5,649,709 shares 

in the corresponding period of 1969. 

Highland Theatre Is Solci 

From Central Edition 

HARVEY, ILL.—The Highland Theatre, 

79th and Ashland Avenue, one-time legitimate 

house and later a motion picture theatre, 

has been acquired by a religious group 

for use as an assembly hall. 

SE-2 BOXOmCE :: May 4, 1970

GREAT EMPIRE FILMS presents 

WSE ME LIRE I 

STARRING * PETER CARPENTER 

• DYANNE THORNE • PAUL FLEMING 

WRITTEN. PRODUCED i DIRECTED BY J. VAN HEARN MUSIC BY ELSA SINGMAN 

DQ 

SPECIALTY FILM SERVICE 

VARIETY FILMS, INC. 

JACK RIFF 

ROBERT McCLURE 

ATLANTA FILM BLDG. 

221 S. CHURCH ST. 

161 SPRING ST. 

CHARLOTTE, N.C. 28201 

ATLANTA, GA. 30303 

f704; 333-0369 (404; 525-8065 

BOXOFFICE :: May 4, I97U 

SE-3

. . Back 

. 

JACKSONVILLE 

BIbrrt t'.. Rook ol J.ickNOnvillo BckIi. rt.iiion.il 

vice-president of Kroger Bahb's 

Hjllni.irk of Hollvwood film distributing 

firm, and Mrs. Rook (Belly) left here to 

compete m a fishing tournament at Jackson, 

Mivs.. and they later planned to attend business 

conferences in New Orleans before 

returning home in early May. 

Maurice Stephens, head of Florida Stale 

Theatres engineering department, went into 

the Beaches Hospital at Jacksonville Beach 

for a physical checkup . . Daniel Somma. 

. 

formerly with the Jacksonville police deparimenl. 

is Al Hildrelh's new assistant 

manager at the downtown Florida Rocking- 

Jack Wilson. Art Castncr"s 

Chair Theatre . . . 

assistant at the suburban 

Edgewood. 

has 

resigned. 

An hour-long documentary film, "Jacksonville. 

Inside?", produced by Cosmopolitan. 

Inc.. a group of students at Ribault 

and Lee High schools and Highlands Junior 

High, all of this city, had its premiere at 

the Ribault Auditorium. Produced and directed 

by educator Jack Sell, it covers governmental, 

recreational, educational and 

I 

i 3 

I 

n 

I 

D 

cultural aspects of Jacksonville life. 

SPeClAl TRAILERS 

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ORDER AU YOUR SPECIAL 

TRAILERS FROM 

FILMACK 13121 HA ;.339S 

1327 S Wobojh Chicogo III 60405 

STRONG XENON 

LAMPS 

ROY SMITH CO. 

365 Pork St. Jacksonville, Flo. 

Roy Wilson, owner of the Downtown 

Theatre. Panama City, visited Filmrow offices 

for the lirsl time . home lor a 

weekend with friends and relatives was .Sandy 

Easley, who moved to .Atlanta earlier 

this year with her husband Jennings. Both 

are employed at the MGM branch office 

in .Atlanta . . . Stopping here briefly en 

route to Miami were Columbia officials Paul 

Hargette from Atlanta and Rube Jackter 

from New York . . . Warner Bros, division 

manager Ollic Williamson of Atlanta conferred 

here with Carroll Ogburn. local Warner 

manager, and his sales staff . . . Craig 

Music, Universal booker, returned to his 

desk after a vacation tour. 

Ralph Puckhaber, advertising executive 

in the Florida State Theatres home office 

of this city, has published an interesting and 

useful booklet of source material for eyecatching 

copy lines to highlight new.spaper 

ads. lobby displays and theatre marquees. 

His booklet contains 202 key catchlines 

which can easily be adapted by an imaginative 

ad writer or theatre manager into the 

creation of at least 2,002 morsels of pithy 

copy to call attention to action, drama, 

comedy, suspense and other types of screen 

programs. The booklets have been sent to all 

theatres in the FST circuit for use as reference 

material. Puckhaber said that his 

reason for compiling the booklet was simply 

"to sell theatre tickets," adding "a line 

that catches your eye and holds it may also 

do the same for a reader and result in a 

ticket-buying patron for the motion picutre 

on your theatre screen." 

The Preview Theatre had a 

dormant period 

with only a few advance screenings in 

the first 

half of April. They included MGM's 

"Brotherly Love." "The Sicilian Clan" for 

20th-Fox and a pair for the Clark Film Releasing 

Co., "Woman on Fire" and "Guess 

What Happened to Count Dracula." 

Sammy Davis jr. is the biggest-name star 

among the talent headliners who have volunteered 

to assist in the 12-hour telethon 

for the 

benefit of the Jacksonville Art Mu- 

Start BOXOFFICE coming 

1 THEATRE 

years for $15 (SAVE $6) 

a 2 yejii lor $12 (SAVE J2) I 

PAYMENT ENCLOSED Q SEND INVOICE 

»e« for $7 

Theie rottj for U.S., Canodo, Pan-America only. Other countries: $10 a reor. 

. 

seum. To be telecast by station WJKS, 

Channel 17, it will focus on many national 

stars and scores of local performers and enlerlainers. 

Arv Rothschild, former motion 

picture exhibitor who is now a leading executive 

with U-M Film Productions, is star 

entertainment chairman lor the telethon. 

Herbert L. Fcrtic, 76, a leading local 

projectionist and stagehand for a half-ceniLiry 

prior to his recent relirement, died here 

of heart disease April 20. He was a member 

of lATSF, Local 711. 

NEW ORLEANS 

^heatres reopenin}> in the territory included 

the Plaza Theatre in Prentiss, Miss., 

the Rancho Drive-In at Springhill . . . 

and 

Jessica Walter, Charlton Heston's leading 

lady in "Number One," arrived in New Orleans 

for rehearsals for the Repertory's next 

play, "The Women." 

Condolences to Gus Trog, New Orleans 

exchange manager for Warner Bros., whose 

mother died April 20. Services were held 

Wednesday morning, April 22. 

Universal has a company on location in 

Baton Rouge, shooting scenes for "Beguiled," 

directed by Donald Siegel. Scenes are 

being filmed at the Belle Helene plantation, 

which until a few weeks ago was just a decaying 

antebellum mansion but now has 

become a movie "star." Clint Eastwood and 

Geraldine Page, stars of the film, are on location. 

Randy Brown, a local actor who 

went to Baton Rouge to be a stand-in for 

Eastwood, is happy over being cast as a 

Confederate sergeant. 

Happy birthday to Josie Haas, Film Inspection 

Service, who celebrated her birthday 

Friday, April 24. 

MEMPHIS 

âriety held its annual tacky party for barkers 

and their wives . . . Frank Heard, 

Lee Drive-In, Tupelo, Miss., and R. L. Bostick 

jr., Dixie Theatre, Ripley, Miss., were 

in town on business. 

Sky-Vue Drive-In Builds 

From Mideast Edition 

WINCHESTER, KY.—A new concession 

stand has been constructed at the Sky-Vue 

Drive-In on Lexington Road. The original 

stand, built in 1948, was replaced at a cost 

of some $50,000. The new building features 

a larger customer area with cafeteria-style 

service and larger restrooms. 

I 

j 

I 

I BoXOffice 

STREET 

ADDRESS 

TOWN STATE ZIP NO 

NAME 

POSITION 

THE NATIONAL FILM WEEKLY 

^25 Vn Brant Bird., Koens City, Mo. 64124 

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SE-4 


Why is this man 

mooniigiiting? 

Gordon M. Metcalf, Chairman of the Board, Sears, Roebuck, and Co. 

Why did one of the busiest executives in America take 

on a second job? 

Why did Gordon Metcalf become the 1970 Chairman 

of the U.S. Industrial Payroll Savings Committee? 

Here's why in his own words: 

"Every employer who supports the goals of economic 

soundness and a strong dollar should support the Payroll 

Savings Plan for U.S. Savings Bonds. 

"Thanks to vigorous business leadership. Payroll 

Savings has helped to make millions of Americans 

shareholders in their country and owners of nearly onequarter 

of the total publicly-held Federal debt. 

"A successful campaign in your company will add to 

that impressive record—but more than that, it will be an 

important contribution to the fight against inflation. 

"I hope you will want to join us in that effort." 

Promoting U.S. Savings Bonds is important. 

That's why Mr. Metcalf took on a second job. 

That's why the fifty-three American corporate leaders 

who make up the U.S. Industrial Payroll Savings Committee 

are putting in a lot of extra time and effort to reach 

this year's goal: 2,000,000 employees signed up as new 

savers or for increased Bond allotments. 

How about you? 

Will you handle a second job that will benefit your 

people and your country? 

Will you personally lead an organized person-toperson 

drive in your own office or plant? 

For full information, write Director of Marketing, The 

Department of the Treasury, Savings Bond Division, 

Washington, D.C. 20226. 

Gordon Metcalf found the time. 

Won't you join him? 

U.S. Savings Bonds 

The U S Government does not pay for this advertisement. It is presented as a public service in cooperation with The Department of the Treasury and The Advertising Council. 

BOXOFFICE :: May 4, 1970 SE-5

ATLANTA 

ThiTf «a> a lini* 

when the \cry thought ot 

l).i\ light Saving Time gave the fihn 

iniiiisirv hereabouts a case of the big jitters. 

Biiter debates were waged in the state's 

General Assembly, representatives from 

smaller towns and rural areas predicting 

doom if DST were adopted and exhibitors 

sadly joining them in forecasting that thcaires 

would close right and left because of 

the "fast" time. Things are different now. 

No longer are theatre owners asked lo contribute 

to a ^âr chest to circumvent the big 

city interests who favored the time change. 

So Sunday. April 26. dawned, the sun rose 

as usual in most places and not many people 

realized ihey had lost an hour's sleep 

unless they had forgotten to move up their 

clocks. 

Jennings Kasley has resigned from MGM 

and joined Jack Rigg's Specialty Film Service 

as sales manager. Easley at one time 

was with MG.\I in Memphis before transferring 

to Jacksonville, where he spent nine 

years in 

the company's exchange. When the 

Florida branch was closed, Easley and his 

wife Sandra, also on MGM's payroll, were 

transferred to the local exchange and she 

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became assistant cashier. Easley had been 

with MCiM nearly 20 years before his resignation. 

Mrs. Kslhcr Oslcy, owner of Exhibitors 

.Service Co. and president of the VVOMlMs. 

has a "fabulous winner husband." He's in 

life insurance and, apparently, is making a 

career of winning trips. East year the Oslcys 

enjoyed a cruise from Savannah to Nassau 

in the Bahamas as a reward for his selling 

prowess; this year, they spent a week at the 

Eden Roc in Miami Beach, thanks to the 

same talent. Mrs. Osley recently moved her 

company's office to Atlanta's new eightstory 

Film Building. 

Filnirow has learned that the Dell Hollow 

nri\c-ln ai Celina. Tenn., owned and 

operated by Joe Masters, recently was destroyed 

by fire . . . Ken 

Laird, for many 

years Buena Vista's Atlanta exchange manager 

and more recently serving in a similar 

capacity for Commonwealth here, has joined 

MGM as Charlotte exchange manager. 

He succeeds C. L. Autrey. who resigned lo 

accept a position with National General 

Corp. as sales representative in Jacksonville. 

. . Mrs. Eileen Wilson, 

Bob Gcurink, Atlanta Constitution movie 

editor, selected Paramount's "The Molly 

Maguires" as his Movie of the Week. It's 

currently at the Roxy . 

former booker at Martin's Filmrow 

Booking Office, has a baby daughter, born 

at Cobb General Hospital . . . Linda Oghurn. 

in the cashier's department at United 

Artists, 

spent her vacation enjoying the cool 

Gulf breezes at Panama City, Fla. 

Jaco Productions has opened a new 

branch in Dallas to be known as Amalgamated 

Films. Jack Ritchie is in charge . . . 

Jack Vaughan Productions has secured the 

distribution rights for "Birth of a Nation" 

in the Atlanta territory . . . Everett Ellison 

of the Waynesboro Grand Theatre, Waynesboro, 

has reduced his four-day schedule to 

Friday and Saturday, dropping his Sunday 

and .Monday playdates, 

Mrs. Esfelle Moscow, wife of Bob Moscow, 

pioneer Atlanta exhibitor, and Mrs. 

Ruth Friedman, wife of J. Lee Friedman, 

Atlanta entrepreneur, are touring the Orient 

after stopping in Osaka for the opening of 

the Japanese World's Fair. When last heard 

from by their friends, they were headed for 

Hong Kong. 

Mrs. 'Virginia Clifton, Columbia booker, 

returned from Annapolis, Md., where she 

attended the marriage of her niece Marion 

Lackey Camp to Ensign Mario Joseph Bagaglio, 

a graduate of the U.S. Naval Academy. 

The bride is completing her senior 

year at the University of Cieorgia in Athens. 

Capt. James J. Killeen, chaplain of the 

Naval Academy, officiated at llic nuptial 

mass. 

Irade and pre.s.s screcninns at the Columbia 

Filmrow Playhouse: Columbia's William 

Wyler production of "The Liberation of L. 

B. Jones"; "Women in Love" for United Art- 

. . . 

Unreeled at the I'ilm Building's new 

ists . . . 

.screening room were "The Birth of a Nation." 

the rerelease distributed by Jack 

Vaughan Productions. "Uneasy Summer," 

Galaxy Films, distributed by Bob Stephens 

Gordon Craddock, president of Craddock 

Films, celebrated his birthday April 

15 by donating a machine to dispense 

WOMPl candy in the Atlanta I'ilm Building. 

Last month the WOMPI Club honored 

Craddock by electing him "Boss of the 

Year." 

Eioise Reeves, Jaco Productions staffer, 

is recuperating from injuries suffered in an 

auto accident. She was hospitalized with 

broken ribs and other injuries . . . Mrs. Tilly 

Shapiro, one of WOMPI's most enthusiastic 

members, returned from Atlanta to live 

and is getting back into the film industry 

swing. First, however, she's going to take 

a trip to Europe and expects to visit a number 

of countries behind the Iron Curtain. 

Howard Pearl, formerly based here as 

Southeastern field representative for United 

Artists and now working out of Miami, returned 

last week with Doris Nieh, still photographer 

promoting "The Hawaiians." 

While here, he set up a special night screening 

of "Women in Love" for TV and radio 

disc jockeys as well as the press at Columbia's 

Filmrow Playhouse. 

Featured in the April WOMPI bulletin 

was the report of the nominating committee, 

recommending the following slate: Esther 

Osley, president; Louise Bramblett and Karen 

Pelley, vice-presidents; Carol Iêe Willingham, 

recording secretary; Nancy Peek, 

corresponding secretary, and Nell Schuler. 

treasurer. Members of the nominating committee 

are Nell Middleton, chairman; Agnes 

Bailey, Louise Bramblett, Marilyn Craddock 

and Polly Puckett. It was noted in the report 

that nominations may be made from 

the floor, provided the nominee has consented 

to serve. 

American International's "Bloody Mama" 

grosses are setting records nationwide and 

Atlanta is no exception, since it is exceeding 

the take scored by the company's top 

grosser, "Three in the Attic" , . . Mr. and 

Mrs. Percy O'Steen jr. of Anderson, S.C., 

were recent Atlanta visitors. They own and 

in Georgia—Rhodes Sound & Projection Service, Sovonnah—355-1321 

carbons. Inc. > Box K, Cedar Knolls, N.J. 

^^ 

in Florida—Joe Homstein, Inc., 273 W. Flagler St., Miami, Flo. 

FRanklin 3-3502 

in Virginia— Perdue Motion Pictures, Roanoke—366-0295 

SE-6 EOXOFFICE :: May 4, 1970

operate the O'Steen and Belvedere Cinema 

in Anderson. 

First-run theatre marquee changes were 

sparse. Warner Bros.' "Woodstock" opened 

(as advertised) at Storey's Rhodes Theatre 

and ParamoLint's "The Lawyer" made a surprise 

debut at Wilby-Kincey's Fox. MGM's 

"Captain Nemo and the Underwater City" 

is getting a saturation run inckiding the Belvedere, 

North Springs and Ben Hill I. New 

at the new Plaza Cinema is "My Name Is 

Woman." 

A special invitational screening of Warner 

Bros.' "Woodstock" was set up at Storey's 

800-seat Rhodes, not far from Atlanta's hippie 

colony, by Manager Ed Veal and Tom 

Smith. WB Southeastern fieldman, Thursday 

night, April 23. It was a "mixed" audience, 

ranging from Filmrow and theatre people 

to 

a considerable segment of the hippie colony. 

Many other hippies, who had not received 

invitations, stood in front of the theatre, 

voicing pleas for tickets. The film, which 

opened April 30 at the Rhodes, is being 

shown three times Sundays-through-Thursdays; 

four times, Fridays and Saturdays. 

Matinee performances are $3.60; all other 

shown three times Sundays-through-Thurs- 

Atlanta a couple of week ahead of the opening. 

Capri Cinema, Lenox I, II 

In Atlanta Are Held Up 

ATLANTA—Two men, one armed with 

a gun, on April 23 robbed the dual-ticket 

office of Georgia Theatre Co.'s Lenox 

Square I and II of $260, police reported. 

Detectives M. C. Faulkner and R. V. Mc- 

Danicl said one man pointed a pistol at Mrs. 

Pat Porter in the ticket office, demanded 

money and when she handed him the $260, 

took it and handed it to his companion and 

both of them ran, making their escape in 

the shopping center crowds. 

Quick work on the part of policemen resulted 

in the arrest of two other men suspected 

of robbery of Weis' Capri Cinema in 

the Buckhead section. Shortly after the theatre 

was robbed of $104 by a man armed 

with a sawed-off shotgun, the two suspects 

were taken into custody. 

Detectives S. M. Guy and M. C. Faulkner 

said the pair was followed by a witness 

who said he saw one of them running from 

the boxoffice window at 3119 Roswell Rd. 

about 9 p.m. 

This witness hailed a policeman, who 

alerted other patrol cars in the area, the detectives" 

said, and patrolmen R. J. Shepard 

and F. K. Bibins stopped the suspects' car 

shorty thereafter and placed them under arrest. 

The detectives said they recovered the 

money and confiscated a shotgun believed 

used in the holdup. 

Jack Vaughan, Ed Montoro 

To Produce Georgia Film 

ATLANTA—Jack Vaughan, president of 

Jack Vaughan Productions, and Ed Montoro, 

who has produced motion pictures in 

Hollywood, announced plans to co-produce 

a feature film in Georgia. It's tentatively 

titled "Massacre at Peachtree." 

Montoro, author of the story, is here 

writing the play,script, which deals with a 

motorcycle gang that ambushes a payroll 

truck in a small town. 

J. H. "Tommy" Thompson of Hawkinsville, 

president of the Motion Picture Theatre 

Owners and Operators of Georgia 

(NATO of Georgia), invited Vaughan and 

Montoro to visit Hawkinsville, which is 

headquarters for Thompson's circuit, and 

give the Rotary Club details of the project. 

Thompson also took the filmmen to Pineview, 

a small south Georgia town near Hawkinsville, 

to scout a possible location site 

for the shooting of the picture's exteriors. 

Vaughan at one time was planning to produce 

a picture with Russ Meyer. The latter 

visited here, looked at location sites and 

appeared pleased with prospects. However, 

he was offered the opportunity by 20th Century-Fox 

of making the sequel to "Valley of 

the Dolls," plus three other pictures, so the 

Georgia project had to be sidetracked. 

It was Meyer who put Montoro in touch 

with Vaughan. A native of Cleveland, Ohio, 

Montoro has been a stage actor and has directed 

and produced films for TV in the 

documentary field. Two years ago, he moved 

to Hollywood, where he gained experience 

in the film industry by directing and coproducing. 

He produced "Crazed," a horror film, 

for Cinar Productions of Miami; "Getting 

Into Heaven," which Vaughan's company is 

releasing in this territory, and "Run Wild 

Through the Night," soon to be released. 

Video Theatres Announces 

Three Managerial Changes 

From Western Edition 

ALBUQUERQUE—Several 

administrative 

changes have been announced in the 

operation of Video Theatres here, according 

to a report from city manager Paul 

West. 

Carl Wayne Garner, who has been manager 

of the Duke City Drive-In for the past 

three years, has been named new assistant 

city manager, filling a position left vacant 

since the transfer out of the city several 

months ago by George Hale. Garner also 

will continue temporarily as Duke City manager. 

Jerry Lantz, who has been manager of 

the Silver Dollar Drive-In, has been named 

manager of the circuit's concession warehouse 

and will serve as relief manager. 

Lantz has been succeeded by David 

Farmer as manager of the Silver Dollar. 

Farmer, from Las Cruces, was manager of 

concessions at the Fiesta Drive-In in that 

city. 

Realty Equities Appoints 

Kramarsky Senior V-P 

From Eastern Edition 

NEW YORK—The appointment of Werner 

H. Kramarsky as senior vice-president- 

Administration of Realty Equities Corp. was 

announced by Morris Karp, president. Earlier 

this month, Kramarsky resigned as special 

assistant to New York Mayor John V. 

Lindsay. 

T-L/Inflight Opens 

Two More Theatres 

GREENSBORO, N.C.—The new Trans- 

Lux/ Inflight Cine in the High Point Road 

Shopping Center opened Wednesday, April 

22, with "The Ballad of Cable Hogue," starring 

Jason Robards. 

A similar theatre, with the same name 

and operated by the same circuit, also 

opened in High Point the same day. 

Two other Trans-Lux theatres in the area 

—at Burlington and Kannapolis—opened 

with "The Ballad of Cable Hogue" the preceding 

week. 

Greensboro's newest film house has 350 

seats, full automation enabling a staff of two 

persons to operate the theatre. 

Trans-Lux/ Inflight recently opened twin 

theatres in Charlotte and Charleston. 

Embassy Films Promoted 

In Atlanta by Levine 

ATLANTA—Joseph E. Levine, president 

of Avco Pictures, brought his traveling 

"Showmanship '70 Caravan" to this city 

April 30, the final U.S. stop before he proceeded 

to London for the finale Monday 

(4). 

Accompanying Levine on the international 

junket were Robert Weston, vice-president 

and assistant to Levine; D. E. Edele, 

vice-president and general sales manager; 

Randy Fields, advertising manager; Richard 

Levine, son of the president and assistant 

to Fields, and Ed Apfel, tour coordinator. 

It was a crowded one-day stand for Levine 

and his entourage, starting with a product 

screening session at Loew's downtown 

Grand Theatre at 10 a.m., followed by cocktails 

and lunch in the Lancaster Room at 

the Regency Hyatt House. On hand were 

Atlanta Avco Embassy personnel, as well as 

exhibitors and circuit officials from this territory. 

Discussions of merchandising and distribution 

plans took place on the following 

films: "Soldier Blue," "The People Next 

Door," "Sunflower," "Promise at Dawn," 

"Macho Callahan," "The Sporting Club," 

"The Swimming Pool," "The Man Who Had 

Power Over Women," "The Road to Salina," 

"The Ski Bum," "Carnal Knowledge," "C. 

C. Ryder and Company" (tentative title), 

"The Steagle" and "Monique." 

Sales Staff Realignment 

For Continental Films 


NEW YORK—Fred Mayer, Eastern division 

sales manager for Continental, motion 

picture division of the Walter Reade Organization, 

will assume greater home office 

supervisory responsibilities and Dan Ross 

will assume direct sales duties in the Philadelphia, 

Pittsburgh and Cleveland territories. 

In announcing the sales department realignment. 

E. Tony Myerberg, national director 

of sales for Continental, said that the 

changes are designed to better service the 

important new product recently acquired by 

Continental. 

BOXOFFICE :: May 4, 1970 SE-7

The college 

contribution 

There are two ways to look at it. 

There's the contribution the colleges 

make to business. 

That's crucial. 

Business employs about 42% of all college 

educated people. It uses their brainpower 

and skill in developing new products 

and methods. It fills management posts. 

In the other direction, there's the 

contribution business makes to colleges. 

The colleges welcome it. They need all 

the funds they can get. They're helping 

to prepare leaders for management, 

but the cost of this preparation— the whole 

cost of education— is going up sharply. 

If business wants college talent, it must 

keep colleges in business. It can help 

finance their need for classrooms, 

facilities and especially teachers. 

In this light, your aid-to-education 

program is an aid to your company. 

is a twoway 

street 

li' 

SPECIAL TO MANAGEMENT-A new booklet 

of particular interest if your company has 

not yet established ar^ aid-to-education 

program. 

Write for "THE RATIONALE OF CORPO- 

RATE GIVING," Box 36, Times Square Station, 

New York, N.Y. 10036. 

College is 

Business' Best Friend 

A FINANCIAL 

< J AID TO 

Published as a public service in cooperation with The Advertising Council and the Council for Financial Aid to Education. 

EOllATION 

SE-8 BOXOFFICE :: May 4, 197(1

Would Advance Cities 

More X-Film Control 

TYLER, TEX. — It was recommended 

April 24 by a Senate interim committee that 

Texas cities be given enabling legislation to 

control the showing of obscene movies. 

Sen. Ralph Hall, chairman of the committee, 

held the hearings here with many 

witnesses, including city officials, members 

of the Concerned Citizens Council of Tyler, 

the ministerial alliance and student leaders 

from the high schools and a junior college 

appearing. 

Jerrald R. Debenport jr.. mayor of Tyler, 

said the state must exercise more control 

over the moral and ethical aspects of motion 

pictures. 

Debenport said that there were laws which 

prohibit the dumping of garbage on the 

city streets, adding that obscene movies are 

dumping similar garbage on our minds. 

Sen. Jack Hightower, a member of the 

Senate Interim Committee, said that morals 

are not a matter of age: "A movie that is 

improper for my 17-year-old daughter is 

just as improper for me." 

Hall, chairman of the interim committee 

on the study of the motion picture industry 

in Texas, said that trying to tax obscene 

movies out of existence, as some have proposed, 

is like trying to sink a battleship with 

machine guns. 

What really needs to be done in regard 

to obscene films, Hall declared, is to keep 

them from being shown in Texas. 

Disney Crew Rounds Off 

Filming of 'Bayou Boy' 

MARSHALL, TEX.—Shooting was completed 

on a Walt Disney Studios movie being 

produced six miles north of Karnack at 

Pine Island Point on Cypress Bayou and 

Caddo Lake. 

The film, titled "Bayou Boy," is a twopart 

drama scheduled for release in November 

in next season's Wonderful World of 

Disney television series. 

The filming lasted two weeks and Tom 

Leetch, associate producer, estimated cost at 

$750,000. Eighty per cent of the film was 

shot on location. Leetch said an additional 

two weeks of exterior shooting is planned 

on the Disney backlot in Burbank. There, a 

replica of the section of the bayou is being 

constructed for scenes with an alligator. 

The cast is headed by John Mclntire. Vito 

Scotti, Frank Silvera, Jeanette Nolan, Mitch 

Vogel, Paul Fix, Percy Rodgiues, Marcel 

Hillaire. Brad Davis and Michael Lookinland. 

Austen Jewell, production manager, said 

the movie is a typical Disney production, 

the story based on a friendship between 

children and animals. 

Bristow Pirate Relights 

BRISTOW, OKLA. — Freman 

Holmes 

and O. D. Holt, owners of the Pirate Drivein, 

reopened the airer Friday, April 17, for 

the summer, showing "Secret of Santa Vittoria" 

as their initial attraction. 

Rapidly Expanding McLendon Circuit 

Buys El Paso Fiesta, 

DALLAS — Acquisition of the Fiesta 

Drive-In in El Paso and reopening of the 

triple-screen Piano Drive-In at Dallas were 

announced by McLendon Theatres as that 

circuit continued its rapid-fire expansion 

developments. 

The preceding week, the circuit had announced 

it had purchased the Bronco Drive- 

In at El Paso and the Dallas area Beltline 

Drive-In as part of phase one of its $100,- 

000,000 national expansion drive. 

Asquisition of the El Paso Fiesta was announced 

jointly by Robert Hartgrove, president 

of McLendon Theatres, and William 

M. Burke, owner of the Fiesta for the last 

nine years. 

Detailing immediate plans for the circuit's 

latest acquisition, Hartgrove disclosed that 

"construction on two additional screens at 

the Fiesta will begin immediately. When 

work is completed, the Fiesta Drive-In will 

be one of the largest and most elaborate in 

the entire United States." 

In El Paso the Fiesta now joins the Bronco 

and the giant triple-screen Cinema Park 

Mrs. Virginia Cook 

Sweepstakes Winner 

DALLAS—Mrs. Virginia Cook, daughter 

of the late Mrs. Virginia Elliott of National 

Screen Service, matched the Oscar 

award winners place-for-place and won the 

16th annual Academy Award Sweepstakes 

sponsored by the Dallas News in cooperation 

with eight area circuits and American Airlines. 

Mrs. Cook, sales manager for a Noilh 

Dallas real estate office, collects a grand 

prize that includes $900 in cash plus a round 

trip to Hollywood for two via American 

Airlines Astrojet. Selection of her entry as 

the winner from among the 20,000 entries 

submitted was on the basis of her statement 

as to her reasons for selecting "Midnight 

Cowboy" as the best picture of 1969. Several 

of the entries correctly listed the winners 

in the seven Sweepstakes categories, 

so the 50-word tie-breaker statements had to 

be studied to determine .rankings of the nine 

top winners. 

Other winners: Mrs. Juanita Monroe, Tyler, 

second, pass to Interstate Theatres; Mrs. 

Loyd Richel, Dallas, third, pass to the UAT 

Circuit; Mrs. Kathleen Bell Cooper, Dallas, 

fourth, pass to McLendon Theatres; Mrs. 

Joyce K. Williams, Irving, fifth, pass to 

General Cinema Corp. units; Mrs. G. G. 

Witt, Dallas, sixth, pass to Texas Southwest 

Theatres: Mrs. Barbara Hudson, Dallas, seventh, 

pass to Loew's Theatres; Charles D. 

Jarvis, Dallas, eighth, pass to Trans-Texas 

Theatres; Mrs. Lynda Golenternek. Dallas, 

ninth, pass to Arcadia Theatre. Each of the 

passes is good for one year. 

Mrs. Cook told the Dallas News that she 

and her husband Firman, a vice-president 

Dallas Plana 

Drive-In as McLendoii-owned theatres. The 

Fiesta is located in North El Paso at 5300 

North Mesa. 

"We believe we have supplied moviegoers 

throughout Texas with the finest theatres in 

the world," said Hartgrove. "The Fiesta, 

when construction is completed, will provide 

the citizens of El Paso with a one-stop 

entertainment center with the very best in 

entertainment and facilities." 

Grand opening of McLendon's giant 

Piano Drive-In was celebrated Wednesday, 

April 22, after months of remodeling the 

airer. which was purchased last fall from 

R. E. "Bob" Davis, longtime North Texas 

theatre operator. Davis remained with Mc- 

Lendon Theatres to supervise the face-lifting 

operations and now has agreed to supervise 

construction of other McLendon driveins 

throughout the U.S., according to Hartgrove. 

In addition to the construction of two 

new screens at the Piano, McLendon added 

a new snack bar and increased capacity of 

the drive-in from 600 to 1,450 cars. 

of Henry S. Miller Co.. are busy making 

plans for the trip they will take to the West 

Coast. She turned in several ballots in the 

contest, picking up forms at the Park Forest, 

Palace and Preston Royal theatres and 

said she wasn't sure where she had entered 

the ballot which won the big prize for her. 

General Fate of G Films 

Pointed Out by Columnist 

SAN ANTONIO—Each Monday San Antonio 

Evening News columnist Paul Thompson 

answers letters from his readers. The 

past week he received the following letter 

from Mrs. Burke L. Cox, 327 Milford Dr. 

in San Antonio: 

"Dear Sir: 

"People who have seen the movie at the 

Majestic, "What Do You Say to a Naked 

Lady?', claim they have never seen anything 

so depraved. How can the 

film industry 

be so irresponsible about the entertainment 

they furnish? I don't believe this is 

what our young people want to see. They 

will despise us for tolerating it." 

Thompson answered with: " —But when 

George Watson (city manager of Interstate 

Theatres, operator of the Majestic) puts a 

G film into the Majestic, it bombs." 

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BOXOFFICE :: May 4, 1970 SW-1

DALLAS 

T inda \^hile. daughter of Forrest and Juanila 

White ol Ind-Ex Booking Service, 

was right in the center of action when a 

tornado struck the apartment complex where 

she hves in Irving hut she came through 

without injuries. When the Saturday. April 

it 

25. storm struck, several apartments were 

badly damaged, windows were broken in 

all the cars on the apartment parking lot except 

in Linda's and a pickup truck parked 

beside her car. The roof caved in at the 

nearby grocery store where she shops and 

the area was in a battered condition. 

^0 

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l.aN'crni' (iordon, |Mcsiileni ol W'OMI^l. 

announced lli.it the .innual WON! PI Bosses 

Luncheon wil be held Wednesday (20) at 

the Hotel Statler and everyone in the motion 

picture industry is cordially invited to attend. 

Elsie Parish of the United Artists Theatre 

Corp. is chairman of the program. Letters 

for nomination for Boss of the Year 

had to be in by NLiy I for judging by an outside 

panel. The winner will be announced 

at the luncheon. 

Hospital report: 1 o\d Hcniich is in Presbyterian 

Hospital, where he underwent major 

surgery, and is reported to be doing 

well . . . Jack Walton of Goldstone Pictures 

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is still improving at Prcsliytcrian Hospital 

. . . James Neclcy underwent additional 

surgery at Baylor Hospital. All three of these 

patients would enjoy receiving cards and 

letters from their film industry friends. 

"Pinkv" Piiikslon of Lou Walters .Sales 

Service Corp. loaded a truck with equipment 

Monday. April 27, and headed for San Angelo 

lo supervise the installation of equipment 

in the Twin-Vue Drive-ln. Booths are 

to he equipped with the latest in Strong 

X6() Xenon lamps, fi.OOO watts, the highest 

powered lamps on the market at this time, 

with a throw of 440 feet to a 4()x80-foot 

melal screen. He also will equip the theatre 

with new Century projectors and soundheads, 

.'Mlec amplifier and Kollmorgcn 

lenses. The theatre has been under construction 

for Lee Williams. 

Councilmen Zeroing In 

On Nude Sidewalk Ads 

I 

ORT WORTH, TEX.—Fort Worth city 

councilman W. S. "Watt" Kemble said April 

23 thai local officials should give sympathetic 

consideration to complaints about a 

downtown theatre which included photos of 

nude women in its sidewalk advertising. 

Kemble said that he knew that federal 

court decisions have limited our authority 

in this field but every effort should be made 

to do something about this outdoor advertising 

if large segments of the community 

find it offensive. 

Church groups and parent-teacher organizations 

complained that the theatre, which 

features girlie movies had posters outside 

the theatre entrance which included front 

views of a number of nude women. Other 

photos showed nude couples together. 

Women said they found the ads, which 

they passed while walking on Main Street, 

embarrassing to them and their daughters. 

They noted also that the theatre is located 

in an area where students gather while 

making bus transfers. 

It was pointed out by city attorney S. G. 

Johndroe that he doutsts the nude photos 

violate any current ordinances which the 

city could enforce under court decision. 

Complaints have been received by the city 

council about the films shown inside the 

theatre and at others but, according to Johndroe, 

the court decisions block them from 

taking any action against the owners. 

The courts, according to Kemble, might 

draw a distinction between nude films shown 

inside the theatres and nude photos visible 

to 

children walking on sidewalks. 

Bob Phillips New Lessee 

Of McLean, Tex., Derby 

McLEAN, TEX. — The Derby Drive-In 

has been reopened for the season under the 

new management of Bob Phillips, who 

leased the theatre from owner Mrs. Madge 

Page. 

Drawing for a first prize of $25 cash was 

one of the features which Phillips arranged 

for opening night, when the screen fare was 

"Vfackenna's Gold." 

& 

SW-2 BOXOFFICE :: May 4, 1970

. . Sue 

Harold Walker Buys Grand 

In Grand Saline, Tex. 

GRAND SALINE, TEX.—Harold Walker, 

owner of Walker Service & Equipment 

Co. has purchased the S. G. Fry buildings 

and interests here, including the Grand Theatre. 

Walker said that the Grand will be completely 

remodeled and equipped with new 

carpeting, acoustical ceiling, new seats and 

some new concessions service machines. 

New equipment also will be installed 

throughout the theatre, wherever needed, 

and an exterminator has been hired to help 

insure a safe and sanitary theatre interior. 

Walker plans to repair the balcony to make 

ready for a Teen Club and to upgrade the 

quality of the pictures. 

Two-Language Policy Is 

Rule at Menard Mission 

MENARD, TEX.—Offering a combination 

Spanish and English-language policy, 

the Mission Drive-In has been reopened by 

owner and manager Roy Ragsdale. 

Each Friday a new Spanish-language film 

is presented, followed on Saturday and 

Sunday by a domestic quality picture. During 

the summer months, there will be a 

$1.25 a carload admission each Thursday 

night when U. S. movies are being shown. 

Columbia's "A Walk in the Spring Rain" 

was based on a Rachel Maddux novella. 

HOUSTON 

J)irector Michael Wadleigh of "Woodstock" 

jetted into Houston on a promotional 

visit in behalf of the film, which opened at 

the Alabama Theatre Friday (1) . . . Producer 

Aubrey Schenck and movie star Mariette 

Hartley are coming here Sunday (10) 

to beat the drums for "Barquero," booked 

for a Majestic opening Friday (15). The film 

will have its world premiere that day in the 

Palace Theatre at Dallas and is scheduled 

to open at around 250 theatres in the Southwest. 

April is a significant month for Art Katzen, 

city manager for Interstate Theatres; 

April 9 is his birthday, April 13 is his son 

Kenny's birthday. April 16 Art and his wife 

Bert observe their wedding anniversary. 

However, April 1970 was even more important 

than usual for the Katzens as on the 

17th Kenny became bar mitzvah. A Mazel 

Tov to the Katzens. 

Motion picture and Broadway star John 

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Raitt and his bride-to-be Kathy Landry visited 

in Houston for several days. They stayed 

at the Marriott Motor Inn and visited with 

the parents of Miss Landry . Harris, 

publicity director for Interstate Theatres in 

Houston, attended the recent convention of 

American Women in Radio and Television 

in London. From London Miss Harris will 

go to Rome. 

The Nitty Gritty Dirt Band that 

appeared 

in the film "Paint Your Wagon" made a 

personal appearance in Houston with singer 

Bobby Sherman Sunday, April 26, at the 

Music Hall. The film is in its 26th week 

of an engagement at the Gaylynn Terrace 

Theatre. 

AKRON—Ellet Theatre in suburban Ellet 

recently held a benefit showing of the film 

"Those Daring Young Men in Their Jaunty 

Jalopies." The movie was sponsored by St. 

Matthew's Holy Name Society, with proceeds 

going to the St. Matthew's elementary 

school. 

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BOXOFFICE 

Always in the Forefront With the News 

BOXOFTICE :: May 4, 1970 SW-3

. . 

SAN ANTONIO 

Vfp.. Naihiin Goldberg won first prize of 

a MX-monih pass lor two to each of 

the pariicipaimg theatres in the Academy 

Awards Sweepstakes co-sponsored by the 

San Antonio Hxpress, Interstate Theatres, 

Cinema I and II. Aztec Theatre and Cinema 

Arts Theatres. Second prize was a threemonth 

pavi for two awarded to Robert J. 

Richmond and third prize was a two-month 

pass to Goward Sacks. This year's sweepstakes 

had the largest number of entries since 

it was started several years ago: apparently 

more inioresi was created this year by better 

movies, thealremcn say. 

Marlj KrofI appeared in the Fiesta Flambeau 

parade Saturday night, .^pril 25. and 

was made an honorary director of Fiesta 

Flambeau. .Appearing with Kroft was Pufnstuf. 

who will be the star of a television 

scries as well as a motion picture that will 

have its premiere showing in June in San 

Antonio. Seven other characters from the 

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'Airport' Adds 500 

To Mill City Marks 

MINNEAPOLIS— It 

was easy to "figure" 

out what kind of business exhibitors were 

experiencing here simply by checking the 

figures, figures such as 250. 275. 400 and 

500. Business in this area continues decidedly 

upbeat and one of the pictures contributing 

to the rosy-hued picture was "What Do 

You Say to a Naked Lady?", the Allen Funt 

item opening at the Orpheum Theatre with a 

solid 275 that assured encore weeks. "Female 

Animal" clocked 160 at the Suburban 

World. The really big scores, however, were 

the 500 for "Airport." Cooper Cinerama; 

400 for "M*A*S*H." Gopher Theatre, and 

360, "Butch Cassidy and the Sundance Kid." 

State. 


Academy Hello, Dollyt (20th-Fox), I8th wk 130 

Cooper Cinerama Airport (Univ), 5th wk 500 

Gopher M«A*S*H (20th-Fox), 5th wk 400 

Lyric Gaily, Gaily (UA) 100 

Mann—Cactus flower (Col), 12th wk 200 

Orpheum Whot Do You Say to a Naked Lady? 

(UA) 275 

Rialto I Am Curious (Yellow) (SR), 30th wk 200 

St. Louis Park Patton (20th-Fox), 7th wk 250 

State Butch Cassidy ond the Sundance Kid 

(20th-Fox), 29th wk 360 

Suburban World Femole Animal (SR) 160 

World—Z (SR), 7th wk 175 

Updated Clinton Drive-In 

Plans Family-Fare Films 

CLINTON, IOWA—The newly redecorated 

concession stand is just one of the improvements 

made at the Clinton Drive-In, 

according to manager Robert Davis. The 

food area, now in an L-shaped pattern, has 

been completely remodeled and the menu 

also has been expanded. 

The attraction board at the front entrance 

was rebuilt and relighted and a light shield 

also was put around the bottom of the 

screen. The screen, which was burned last 

year, has been completely replaced by new 

reflectorized tile. Work done this year included 

the replacement of a few of the tiles 

that did not allow true reproduction of images. 

A new approach to programming is being 

made for the 1970 season. Last year most 

movies were for mature audiences and adults. 

This year a family-fare package is to be 

presented every third week or so. Davis said 

the management would strive to include 

something for everyone. 

NGP Names 'Woody' Cole 

St. Louis-K.C. Manager 


ST. LOUIS—Eugene Tunick. executive 

vice-president and general sales manager of 

National General Pictures, has announced 

the appointment of Woodrow "Woody" 

Cole as branch manager of the St. Louis- 

Kansas City offices. The appointment is 

effective immediately with Cole reporting 

to Southwestern division manager Fred 

Bunkelman. 

Cole entered the motion picture industry 

in 1953 with Universal Pictures in St. Louis 

and became branch manager in St. Louis 

and Chicago. 

'Birth of a Nation 1914 Prototype 

Of Successful 

By BILL NICHOL 

MILWAUKEE — Small-budget 

movies 

here and there are reaping a harvest. One, 

according to reports, was produced at estimated 

costs ranging between $350,000 and 

$500,000, with boxoffice returns approaching 

$30,000,000. 

Still, they are a far cry from the fantastic 

gross established by "The Birth of a Nation," 

produced in 1914 at a cost of $114,- 

000 and bringing in, between 1915 and 

1926, an estimated gross of $60,000,000, 

paid by more than 100.000,000 movie patrons. 

The film still is making the rounds 

and played at Marquette University recently. 

Waning of the picture's popularity in 

later years was attributed to bitter censorship, 

vigorous minority groups' opposition, 

picketing and even political interference. 

Controversial? Yes, even today. Yet, no 

other movie has won more lavish praise or 

been more bitterly condemned. 

Emotions Are Mixed 

What was the reaction to the movie's 

screening at the university here? Mixed emotions 

might be the term to apply. .As Art 

Oster of the Milwaukee Sentinel put it, "The 

picture elicited more laughter for its jerky 

tempo and eye-popping histrionics, than for 

its treatment of the Reconstruction period. 

Yet, for some it provided a prime example 

of how difficult it has become, no matter 

what purists say. to divorce art and politics. 

Esthetically, the film is everything one has 

been led to believe, as long as one remembers 

that when it was made films were directed 

as though they were stage plays, 

the camera fixed in position. 

Small-Budget Films 

with 

"In 'Birth of a Nation,' Griffith moved 

the camera in for closeups. pioneered the 

fadeout and, for the first time, made systematic 

use of the montage—the cutting and 

building of a film's structure by relating 

individual frames to one and another. The 

story is another matter, telling of a 'gallant' 

Southern family's losses in the war and their 

'victimization' at the hands of 'unscrupulous' 

Yankee carpetbaggers and formerly loyal 

slaves. 

War Scenes 'Gooey' 

"The Civil War sequences are—though a 

bit too gooey and sentimental for comfort 

effective even now, with most battle scenes 

far surpassing those in more recent workmanlike 

productions. Black men (most of 

whom are played by whites) take over state 

legislatures, rescind antimiscegenation laws 

and spend most of their time raping white 

girls and eating fried chicken. 

"The film's 

turning point comes when the 

eldest son of that "gallant' put-upon family 

has the "inspiration' for the Ku Klux Klan 

and from then on, it is only a matter of time 

until the 'savages' are routed and the Klan 

is able to march up Main Street, with glory 

and Lillian Gish at its helm.'' Oster concludes 

with the question: '"How much of that 

sort of fanaticism must one overlook in the 

name of 'art'?" 

The last time '"Birth of a Nation" was 

booked into a Milwaukee theatre was when 

Roy Aitken arranged for its showing at the 

Liberty Theatre to coincide with its 50th 

anniversary. However, Negro pickets outside 

the theatre forced the management to 

withdraw the movie. Aitken, from that time 

on, turned to the educational field—schools, 

colleges, universities and special private 

groups. He was the guest at the Milwaukee 

Press Club one night and generously 

screened the film for -members and guests, 

along with other old silent movies. 

Whenever anyone now asks what ever 

became of the Aitken boys, the usual response 

is to the effect that "they put 'em 

through the wringer." The Aitken boys, 

Roy and the late Harry, were born on a 

farm near Waukesha, some 20 miles out of 

Milwaukee. Father Aitken also dabbled in 

real estate and the boys helped out. One of 

them got the idea of taking pictures of various 

locations up for sale and things began 

to boom. It was about this time that the 

nickelodeons were coming into their own 

and the boys became interested. They did 

some checking, pooled their money and 

rented a store, borrowed seats from the 

nearby funeral director, put up a big bed 

sheet and they were in business. 

Rapid Expansion 

Before the year was up, they had several 

"theatres" in Wisconsin and "about a dozen 

in Chicago," according to Roy during an 

interview several years ago. He said he 

never knew it was possible to make so much 

money as the "stores" were taking in. "Got 

so. we couldn't get enough films to keep 

going and our thoughts turned to distribution. 

So. we established the first national 

film distribution company, the Mutual Film 

Corp.. in 1911. 

"We were the first motion picture company 

to publish a series of full-page advertisements 

in the Saturday Evening Post, 

in 1912. extolling Mutual pictures made by 

the three greatest directors of the era, D. W. 

Griffith. Thomas Ince and Mack Sennett," 

he declared. 

Set Up Exchanges Abroad 

•"We were the first American film company 

to set up foreign film exchanges (191 1), 

headquartering in London with branches at 

Copenhagen. Berlin. Paris, Rome and other 

cities," he added (Roy was in charge of this 

phase of the business). 

Continuing, he said: "We were the first 

movie company to develop into stars such 

fine performers as Douglas Fairbanks, 

Gloria Swanson. Charles Chaplin, Norma 

and Constance Talmadge, William S. Hart 

and many others. Players such as the Gish 

sisters. Henry Walthall, Mae Marsh and 

(Continued on next page) 

BOXOFFICE :: May 4, 1970 NC-1

^ 

MINNEAPOLIS 

H Miiii Culled llorM.'" was l.iunchcJ in 

this 

.irc.i with ihc American premiere of 

the National General Pictures release held 

April 23 in Sioux Falls, S.D.. at the West 

Mall Theatre. A half-page ad appeared in 

the Sunday, April 19, Tribune listing 138 

Northwest theatres where the picture will 

open over the next few weeks, all of the 

bvokings handled out of the NGP branch 

here, headed by Dean Lulz. Producer Sandy 

Howard was in the Twin Cities April 20-21 

for a round of press, radio and TV appearances. 

The Richard Harris saga, set in this 

area, opened in the Twin Cities April 24. 

North Dukolu also was in the movie spotlight. 

The Empire Theatre, Grand Forks, 

N.D.. was the locale for a test run of Columbia's 

"riverrun." Gary Shapiro, in from 

Columbia's New York offices, handled details. 

Considerable area interest was further 

sparked by the presence of Bosley Crowther, 

famed former film critic of the New York 

Times. Crowther was on hand in his new 

capacity, that of a studio consultant. 

Filmrow visitors: Ray Hiller. Marshall 

Theatre. Marshall: John Glaser. Holhwood. 

Tracy: Carter Troyer, Bottineau, Bottineau, 

N.D.; Otis Engcn. Lyric. Rugby. N.D.: Sim 

Heller, Rapids, Grand Rapids: Don Quincer. 

Cozy, Wadena, and Sid Holman, Lake. 


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Buffalo . . . The Ashby Theatre, Ashb\. is 

being reopened by George Heald, recently 

retired .\rmy colonel. The house will adopt 

a twice-weekly program change policy. 

Joe Prill, head booker and office manager 

of the Warner Bros, branch, left on a twoweek 

vacation and Tom Lutz stepped in as 

the office pinchhilter . . . Earlier, Lutz was 

in Rapid City, S.D., with the intention of 

spending a Sunday on the golf course there. 

Instead, an accumulation of 20 inches of 

snow hit the area. Lutz ended up temporarily 

stranded—and with no snow shovel in 

his car, only golf clubs. His cry turned from 

"fore!" to "for crying out loud!" 

"Woodstock," the documentary-type production 

filmed on the scene of that headline-making 

rock festival, will open here 

Thursday (7) at the Rivcrview Theatre and 

Filmrow is watching the booking clo.sely to 

see exactly how a film such as this one will 

do in a neighborhood first-run situation . . . 

Jim Wilson. 20th Century-Fox branch salesman, 

is taking the usual bridegroom kidding 

from his co-workers. He and Gloria Kcliy 

trade vows June 12. 

'Nation' 1914 Prototype 

Of Small-Budget Films 

(Continued from preceding page) 

Mary Pickford got their start in pictures at 

Biograph but they reached stardom in Aitkcn-financed 

companies." 

Also, in 1911, according to Roy. they 

formed the Majestic Film Co.. principally 

to produce pictures starring those already 

named, as well as Blanche Sweet, Fatty Arbuckle. 

Ben Turpin and many others who 

eventually became famous. Epoch Producing 

Corp. and Triangle Film Co. also were 

formed to take their respective parts in the 

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motion picture industry of the era. But 

their best-known production, of course, was 

"The Birth of a Nation." 

Roy pointed out that in his estimation the 

reason for the downfall was Harry's continual 

weakness for immediate expansion, 

along with the difficulties with directors 

Ciriffith. Ince and Senneit. He said that 

while Laemmle, Zukor and other producers 

lagged behind in showmanship, they excelled 

in shrewd management. The crash of 

Aitkcn's empire came in 1918 and they 

wound up back in Waukesha. 

Efforts were made in the years that followed 

to remake the picture. The only 

break in their favor, at one point, came when 

Phil Ryan, who represented a group of 

bankers, called from Hollywood to inform 

them that they were considering remaking 

the film. This was in 1954. A meeting was 

arranged and held later at the Plankinton 

hotel here with Ryan, who was affiliated 

with the Thai Syndicate. When the news 

broke in the trade papers that "The Birth of 

a Nation" was to be remade, a storm of 

protests swept the country and the deal 

subsequently 

fell through. Still another offer 

came in 1959 but "they wanted the rights 

for a song and I wouldn't sell." Roy said. 

Until recently, Roy could be contacted 

merely by picking up the phone— it's a local 

call and he'd answer personally, though for 

the past couple weeks no one has been 

answering the phone. The last time this 

writer spoke to Roy, some months ago, he 

said: "If I live long enough (he's in his 80s), 

I might get another Hollywood offer that I 

could accept. But no matter what happens, 

I am glad I had the opportunity to take part 

in those wonderful, fantastic days of the 

early movies—days that will never come 

again, except on a museum screen." 

He also added that he managed to keep 

busy now and then sending out prints of 

"Birth" and "our other silent pictures to 

theatres that wish to rent them, as well as 

schools, colleges and so forth. I've even had 

requests 

from England, Denmark and Canada." 

So goes a highlight or two on a film that 

grossed millions, that was the sensation of 

the era; yet, unlike "Gone With the Wind," 

for example, has been relegated to limbo. 

And the sole survivor of the mad scramble, 

Roy Aitken. has his dreams for consolation. 

Roger Abeln Is Manager 

Of New Cross Keys Cinema 


ST. LOUIS—Roger Abeln, veteran Arthur 

Enterprises theatre manager, with assistant 

manager Gus Catanzaro, heads the 

staff at the Cross Keys Cinema, the newest 

Arthur Theatres-St. Louis Amusement Co. 

theatre, located at Highway 140 and New 

Halls Ferry Road in suburban Florissant. 

Arthur Theatres-St. Louis Amusement 

Co. and the builders, Vorhof-Duenke Co., 

co-hosted a plush private preopening March 

17, featuring cocktails and a buffet supper, 

from 6 to 9 p.m.. followed by a screening 

of Walt Disney's "In Search of the Castaways." 

TTie picture stars Maurice Chevalier 

and Hayley Mills. 

NC-2 BOXOFFICE :; May 4, 1970

City Ordinance May Force 

Closing of Utah Theatre 

From Western Edition 

SALT LAKE CITY — The recently 

passed Richfield, Utah, city ordinance prohibiting 

the admission of persons under 18 

to showings of R and X movies received 

support from the Salt Lake City Desert 

News in an editorial. 

Commented the Desert News: "Contrary 

to some opinions, the ordinance does not restrict 

movie houses to showing only G and 

GP films. It does state, however, that those 

under 18 shall not be admitted to certain 

movies. Nor is Richfield amiss in holding to 

age 18 instead of lowering that age to 17, as 

many have requested. 

"The new Utah pornography law, 

passed 

last year, includes the age of 18 ... If the 

law were lowered to 17, why not 16? Or 

14? Or, indeed, 12? The line must be drawn 

firmly and the age of 18, which is generally 

accepted as adulthood, is the most obvious." 

Affected by the ordinance is the Huish 

Theatre, owned by Mr. and Mrs. Van Anderson, 

who feel it is only a matter of time 

before the limitation forces them to close 

the house, because the audiences at the 

Huish are largely teenagers. 

Mrs. Pansy Ankrum Dies; 

Park Theatre Manager 

PARK RAPIDS, MINN.—Mrs. H. F. 

(Pansy) Ankrum, 68, well-known manager 

of the Park Theatre in Park Rapids, died 

suddenly at St. Joseph's Hospital here February 

2, it has just been learned. Involved 

In movie theatres for about 40 years, Mrs. 

Ankrum had lived in Elkader, Iowa; Balaton, 

and Park Rapids. 

Survivors include her husband H. F. Ankrum 

of Park Rapids: four sisters, Mrs. P. 

W. Engesser of Garvin, Mrs. Tom Engesser 

of Balaton, Mrs. Fay Morgan of Garvin and 

Mrs. Les Towne of Torrance, Calif., and 

three brothers. Glen Olson of Pine River, 

Darvin Olson of Cloudcroft, N.M., and Wilbur 

Olson of Sioux Falls, S.D. 

E. J. Bryson Is Elected 

To Avco Embassy Board 


NEW YORK — E. J. Bryson, general 

sales manager of Avco Embassy (U.K.) 

Ltd., has been elected to the board of directors, 

it was announced by Herb Fletcher, 

vice-president in charge of international 

distribution for Avco Embassy Overseas 

Corp. 

Bryson joined the company in 1969 when 

it began distributing in the United Kingdom. 

Previously, Bryson had held the positions of 

general sales manager, assistant managing 

director and joint managing director for 

Columbia Pictures abroad. 

RECTIFIER POW/ER SUPPLIES 

MILWAUKEE 

Ted" Witheril, who operates four movie 

theatres in Racine, Kenosha and Walworth 

counties has thrown his hat into the 

ring in a bid for state senatorship, promising 

to serve, if elected, without pay. 

The Layton Art League here has been 

conducting house and garden tours of outstanding 

homes. The next tour, slated for 

Friday and Saturday (22-23), will include 

the "modern Swiss in 

architecture" home of 

Ben Marcus, president of Marcus Theatres 

Management Corp., located at 6726 North 

Lake Dr., Fox Point, a suburb of this city. 

Eddie Gavin, branch manager of American 

International Pictures here, is anticipating 

a banner year with a big sendoff on his 

"Golden Anniversary Wednesday (27)-June 

16," now that he has added Harry Sklar to 

the sales staff. Harry was with MGM for 

over 18 years until the office was discontinued 

here. Eddie's "getting back into 

shape" now that he has resumed bowling. 

Got into the winners' circle during the first 

session of the current tournament to celebrate 

his return to the sport. 

For Jack Dionne, former branch manager 

for Columbia here and recently upped to 

the same position in Chicago, it was "King 

for a Day" honors with the Variety Club 

sponsoring the packed-house affair at Eugene's 

Restaurant April 24. Jack, down 

through the years, has been one of the 

DES MOINES 

palph Olson, Universal branch manager, 

and salesman Sammy Rich called on 

accounts in Omaha, Sioux City and Lincoln. 

. . Lois Loan branch manager's 

Linda White is the new booker's stenographer 

at Paramount. She started Monday, 

April 27 . 

secretary at Warner Bros., started a twoweek 

The booking 

vacation April 27 . . . departments are in great confusion due to 

truck strikes and embargoes. 

Filmrow visitors were Tim Evans. Anamosa; 

Carl Sohuanebeck, Kerr circuit. 

Knoxville; John Rentfle. Audubon; Mr. and 

Mrs. Roy Metcalfe. Cedar Rapids; S. J. 

Backer, Harlan; Joe Scott. Bloomfield; Pete 

Peterson, Story City; Dwight Hanson, Sac 

City and Rockwell City; Jim Watts. Osage. 

and Jim Travis, Milford. 

Jim McMillan, Columbia's Chicago-based 

exploiteer, was in Mason City setting up a 

world premiere on "riverrun." starring Louise 

Ober and John McLiam. The picture 

opened April 23 . . . Neil Adair, former 

booker at Central States, stopped by the office 

on his return from a West Coast trip. 

Lynn Fritz is the new manager at the Astro 

Theatre. Iowa City. 

Everything has not been invented, according 

to theatre manager Gene Blair at 

club's most active "workers in the vineyard" 

and will be sincerely missed. Had he remained 

here, it is a safe bet he'd have been 

chosen for the coveted post of chief barker. 

Good luck. Jack! 

It was "Ladies' Day" April 23 at Brookfield 

Square Cinema in the Brookfield Shopping 

Center. More than 700 women attended 

the special performance set up by "Bob" 

Gross, a veteran showman backed by 50 

years of experience. The 60 stores in the 

shopping center featured Ladies' Day specials 

and picked up the tab for the theatre. 

Each lady was given a rose as she entered 

the theatre and those seated in "Lucky 

Brookfield Cinema Seats" won prizes for a 

grand total of $250, donated by the merchants. 

Bob has just returned from a vacation 

at International Falls, where they were 

confronted with a 20-inch fall of snow before 

he and the wife returned to this city. 

(The picture played was "Yours, Mine and 

Ours"). 

It has been reported that the Universal 

Pictures Building at 720 West State St. here 

was sold to the Milwaukee School Board. 

The building was vacated when Universal 

moved the office functions to Chicago in a 

consolidation set-up, although branch manager 

"Pat" Halloran still handles the area's 

contacts. However, he does get to Chicago 

one day a week. 

Cedar Falls, who was having trouble checking 

the IDs of the helicopter hovering over 

a showing of "Carmen Baby." 

New Haven Projectionists 

Run Shows for Elderly 

From New England Edition 

NEW HAVEN—Area union projectionists 

are providing time and services for a 

series of weekly motion pictures at the 

Stratfield Motor Hotel "Drop-In" Center 

for Fairfield County senior citizens. 

Local 227, lATSE (AFL-CIO), participants 

include Roland McLeod, business 

agent; Joseph Kaplan, president; John A. 

Martin, treasurer, and Merrick Perrilli, 

secretary. 

FINER PROJECTION-SUPER ECONOMY

. . 

. . Sarge 

LINCOLN 

Vfrs. Marnarel I«>man oi New ^ ork Cil\ 

.irnl M B. Smith of Kansas City will 

be hoadiincrs on the program of the annual 

convention of the Nebraska NATO members 

Wednesday (13) and Thursday (14) 

here, president Irwin Dubinsky announces. 

Mrs. Twyman. the first woman vice-president 

of the Motion Picture Ass'n of .America, 

will be the speaker at the Wednesday 

(1.^) luncheon, officially opening the twoday 

session at the Lincoln Hotel. .Among 

the subjects she will discuss are the motion 

picture ratings and theatre owners' responsibility 

in the interpretation of them to the 

public. Smith, advertising director for Commonwealth 

Theatres of Kansas City, which 

has some 1.^0 houses in the Midwest and 

South, will talk about picture promotion at 

the Thursday (14) luncheon meeting. This 

will follow the annual convention product 

reel session in Cooper's downtown Nebraska 

Theatre. Dubinsky said a cocktail hour and 

dinner have been scheduled for Wednesday 

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nighi (!.'), with a special speaker. ,St;iie directors 

and officers for the next year will be 

elected. 

Arthur W. Thompson. S.I. the father of 

Elwood N. 'Jack Ihompson, president of 

" 

Cooper Theatre Enterprises and NATO executive 

committee member, died April 22. 

.Sometimes referred to as "the dean of American 

auctioneers." the Bradshaw native was 

designated "Mr. Auctioneer of the World" 

by the National Auctioneers Ass'n in 1963. 

Survivors include his wife Viola, his son, 

two grandchildren and three great-grandchildren. 

Walt Jancke. local industry veteran, spoke 

April 27 to University of Nebraska School 

of Journalism students on advertising and 

reviewing in this specialty field. This has 

been an annual assignment for Walt for 

some years. 

Irwin Dubinsky and his son Sarge spent 

part of the past week in Sioux City where 

their first twin houses, Plaza I and II, are 

nearing completion. They reported the theatres 

can open Saturday (30) as scheduled, 

unless union crafts went out Friday (1). 

Contracts expired on that date. 

Ralph Olsen, Universal representative, 

Des Moines, visited Filmrow . . . Walt 

Jancke called granddaughter Lisa in Philadelphia 

April 25 to wish her a happy second 

birthday and found she was celebrating 

in bed with a case of croup. Walt's Sunday 

Mllcrnoon chore is spreading .some dandelion 

killer on his lawn so his neighbors who 

have no crops of golden-yellow flowers will 

continue to talk to him . . . Sunday, April 

26, was another painting day for four of 

the Stuart's off-duty usher staff. They finished 

the extra-pay paint work in district 

manager Mike Gaughan's office Saturday, 

then Stuart manager Al Schultcr's on Sunday. 

The paint crew: Gregg Lingenfelder, 

Marvin Hoffman. Bill Looye and Steve Connick 

. Dubinsky is out on the golf 

course often these days. Ev Greathouse, 

assistant Varsity manager, has invested in 

some clubs but is dividing his physical fitness 

time with the two swim pools at the 

Greathouse's new apartment complex home. 

Walt Jancke comments he gets his daily exercise 

every noon when projectionist Nick 

Voss reports and gets him involved in 

stretching calisthenics. 

"Disney on Parade" has been scheduled 

as an attraction at Lincoln's Pershing Auditorium. 

Manager Ike Hoig, formerly a longtime 

industry man here, describes it as "a 

portable Disneyland." 

Cinema Designed for 70mm 


SPRINGFIELD, MO. — The 

National 

General Corp. theatre being constructed in 

the Battlefield Mall will be designed to permit 

its adaptation to 70mm, according to 

George Hunter of Fox Springfield Theatres. 

Translation for Paleface. 

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way sending message. 

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NC-4 BOXOFFICE :: May 4, 1970

Standard Time Wins 

In Slate of Michigan 

DETROIT—As Daylight Saving Time 

goes into effect tliroughout most of the nation, 

the state of Michigan will remain on 

Standard Time. A proposal to amend the 

Constitution requires a two-thirds majority 

vote in both houses of the legislature before 

it can be placed on the ballot for a vote by 

the people. Only 15 senators voted in favor 

of the proposal April 22, far short of the 

26 affirmative votes required. After their 

defeat the senators backing Daylight Saving 

Time requested reconsideration and the 

proposal was slated to come up again for 

another vote in the senate April 29. 

Said Milton H. London, NATO of Michigan 

president, "The Committee for Standard 

Time was very active during the past 

three months that this proposal to amend 

the Constitution to require Daylight Saving 

Time has been pending before the senate. 

Numerous letters were sent to every senator 

by individuals and concerned groups and 

organizations setting forth the very valid 

reasons why Michigan time should not be 

tampered with and why the previous vote 

of the people on this issue should not be infringed. 

The latest in a series of letters from 

the committee reached the desk of each senator 

on the day before this latest proposal 

came up for a vote in the senate. 

"I can make one prediction with certainty: 

The big business interests will not abandon 

their efforts to force double fast time in 

Michigan and we will continue to be confronted 

with the daylight time issue in the 

future." 

Ohio Prosecutor Critical 

Of Federal Court Rulings 

AKRON—Once the door has been opened 

to "obscenity," a community will have a 

tough time closing it again, according to 

Summit County Prosecutor James V. Barbuto 

at a discussion at Akron University. 

He said censorship is a difficult area, that 

the rights of free expression must be balanced 

against individual duty to act responsibly. 

Barbuto said that no film or publication 

can be ruled obscene unless the dominant 

theme of the material is contrary to community 

standards and arouses the prurient 

interest of the average man. When the door 

is opened to obscenity, people are first 

shocked by it, then they become passive and 

finally they embrace it, Barbuto declared, 

"Then it's too late." 

He displayed some magazines and other 

items acquired over a period of years to illustrate 

the increased vividness and explicitness 

with which sex is being shown. "It is a 

matter of community morals. If the community 

doesn't enforce its own moral standards 

but accepts standards set elsewhere, 

then the 

law can't protect you." 

Barbuto said that federal court rulings 

are making it difficult to fight obscenity by 

following a general philosophy that hearings 

must be held before material can be 

seized. "We will have to forget about obscenity 

if we follow these procedures," he 

declared. 

"If we learn about a stag movie somewhere," 

Barbuto commented, "it is idiotic 

to have to go to court to say we want to 

have the film confiscated to see if it is obscene. 

The man has moved on by the time 

the first paper is filed." 

Mich. NATO 16ih Term 

For Milton H. London 

DETROIT—All NATO of Michigan officers 

were re-elected by the board of directors 

at a meeting held April 22 and Milton 

H. London will be serving his 16th 

term as president. The other re-elected officers 

are Jack D. Locks, vice-president; 

Leon Serin, secretary, and William M. Wetsman, 

treasurer. 

David Newman has been retained as general 

counsel. Richard Sloan was elected 

national director to represent Michigan on 

the NATO board, with Jack D. Locks as 

alternate national director. 

Also elected was the following executive 

committee: Chairman Alden W. Smith, Robert 

Buermele. William M. Clark, Lewis 

George, Lou Mitchell, Leon Serin and Lyle 

W. Smith. 

The board set the dates of the 1971 Michigan 

convention for March 31 -April 1, to be 

held at the Sheraton-Cadillac Hotel in Detroit. 

The 51st annual convention held last 

March was the most successful to date, setting 

attendance records at several of the affairs. 

U.S. Appeals Court Halts 

City CATV Receipts Tax 

CINCINNATI—The Sixth U. S. Circuit 

Court of Appeals has upheld a federal district 

court decision that Sandusky and Fremont 

municipal ordinances taxing CATV receipts 

are unconstitutional. U. S. Dist. Court 

Judge Don J. Young of Toledo had ruled 

in favor of Wonderland Ventures and had 

enjoined collection of the taxes. 

In Sandusky, the council had enacted a 

three per cent tax on gross receipts from 

monthly CATV charges. At Fremont, the 

ordinance directed each CATV applicant 

to submit reports based on the percentage 

of gross receipts, wit-h the tax to be paid 

on units of 1,000 subscribers. 

In affirming the ruling of the district 

court, the appellate court held that a gross 

receipts tax amounted to a tax on interstate 

commerce and that the ordinances did not 

provide definitive statements for administration. 

Airer Starts 1970 Season 

LANSING, MICH.—The Family Drivein, 

located north of St. Johns on US-27, 

opened for weekend operation starting Friday, 

April 10. The 1970 season opening had 

been delayed two weeks because of inclement 

weather, according to owner Howard 

Kortes. 

Luxurious World West 

Opens in Cleveland 

CLEVELAND — The western 

suburbs' 

newest theatre, the intimate 448-seat World 

West in the Kamm's Plaza Shopping Center 

at Rocky River Drive and Lorain Road was 

scheduled to open to the public Wednesday, 

April 29. Premiere attraction was "Women 

in Love," the screen dramatization of D. H. 

Lawrence's novel. 

The luxuriously appointed petite cinema 

has the latest electronic developments for 

film projection and sound reproduction and 

features striking decor throughout the showhouse. 

A departure from convention is the 

screen suspended in the air away from the 

front wall of the theatre. 

Frank Hurley, general manager of World 

West, the Severance and World East, says 

the new theatre's policy will be "exciting 

and unusual films, made both here and 

abroad. We feel we are giving the west metropolitan 

movie audience the ideal theatre 

and atmosphere in which to enjoy watching 

fine films." 

The World West is owned and operated 

by Isadore M. Rappaport, M. Robert Rappaport 

and former Clevelander Arthur P. 

Korach. In addition to Severance and World 

East, they have extensive interests in the 

Baltimore area, home of the Rappaport circuit. 

The Cleveland architectural house of Bialosky 

and Manders designed both the 

World West and World East theatres. With 

only minor deviations from the original 

plan for the World East, the World West 

is a "sister" house. 

M. Robert Rappaport points out that the 

Kamm's Plaza location was no mere happenstance. 

"We felt both sides of Cleveland 

were in need of well-located intimate theatres. 

Cleveland engineering specialists in 

population growth and trends, traffic patterns 

and land development arrived at 

Kamm's as the nearest ideal western location. 

It is convenient to Lakewood, Rocky 

River, Fairview Park, North Olmsted and 

all the other western communities. And 

there are ample brightly lighted, well-engineered 

parking facilities." 

Movie Tickets to Charity 

GROSSE POINTE, MICH.—The Detroit 

Society for Crippled Children and Adults 

was the third charity to benefit from 

the Woods 1 and 2 "Hollywood Sweepstakes" 

contest. The prize was a block of 30 

tickets to the June grand opening of the new 

twin 

theatres. 


DRIVE-INS 

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Announcements 

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BOXOFFICE :: May 4, 1970 ME-1

Building in the fast-growing northwest sub- 

urban Soulhfield area. Most of the exchanges 

are now in this general area. The 

downtown Preview projection room will con- 

j 

Columbus Police Raid 

Little Art Theatre 

LOLL MULS- - Iherc-'s a lot oi Miuit going 

around in Columbus but police did not 

go after the right men when they moved 

their pornography drive from book stores 

to the I iltic An Theatre, according to 

Mayor N\'. J. Sensenbrenner. who said police 

should have gone alter the theatre owners 

who permit "this kind of stuff." He made 

this comment after meeting with William 

Sillens. president of Local 386. Motion Picture 

Operators Union, and other members 

of the union. 

The night manager of the Little An Theatre. 

Phillip Taylor, and the projectionist. 

William Zinn. were arrested and police confiscated 

the film being shown, tilled "Party 

Girl." The pair w.is charged with exhibiting 

obscene literature. Judge Alan .Schwarzwalder 

set bond at $500 each and permitted 

the pair to be relea.sed on signature bonds. 

Several area book store owners and employees 

arrested in earlier raids had been 

freed on their signatures. 

.Sgt. Ronald Jackson of the vice squad said 

police confiscated the film after judging it 

to be "an obscene movie without a story 

line ... it was just one situation after another 

from start to finish, all dealing primarily 

with sex." Police said a second film 

being offered, called "Dracula (The Dirty 

Old Man)." was not seized and patrons of 

the theatre were not disturbed. 

Morris Schwartz, owner of the theatre. 

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and his attorneys were on hand when the 

nighi crew was arrested and were permitted 

to continue showing the second film. Safety 

Director James Hughes said that, in company 

with Police Chief Dwight Joseph, he 

had made the rounds of various area art 

theatres but the film at the Little Art was 

the only one he considered obscene. 

Larlier in the week. CoUimlnis police h.id 

made eight raids on \arious book stores, resulting 

in 15 obscene literature charges being 

tiled. Chief Joseph said he plans to continue 

making arrests until he gets "some answers 

from the courts." 

Among those arrested was Al Kassani 

Hasan Miqdadi. who has been arrested five 

limes since 1966 on obscene literature 

charges and is seeking a federal court order 

to slop police from making further arrests 

Liniil the earlier cases are resolved. 

COLUMBUS 

ThrcaJ of a strike of local projectionists was 

averted when city offit.als declared that 

there will be no further arrests of projectionists 

in confiscation of allegedly obscene 

films. 

Projectionist William Zinn of the Little 

Art Theatre was arrested, with night 

manager Phillip Taylor, when police vice 

squad men raided the theatre. William Sillins, 

president of Local 386, issued the 

strike warning after the Little Art had been 

raided for the second time in two nights. 

Police confiscated "Party Girls,"' "Bunny 

and Clod" and "And Five Makes Jason." 

Taylor and Zinn were freed on $500 bonds 

and ordered to appear in court Monday (4). 

Morris Schwartz is operator of the Little 

Art. The Little Art raids followed police 

crackdowns on eight local adult book shops. 

Mrs. Lillian A. Pafaky, stepmother of Ron 

Pataky, theatre editor of the Citizen-Journal, 

died April 22. 

Charles Sugarman, operator of Cinema 

East, was guest speaker at the 40th anniversary 

luncheon of the Columbus Manufacturers 

Representatives Ass'n at the Jui Lai 

Restaurant. 

Town and Country, University City and 

Great Western Cinemas are showing a series 

of eight Saturday matinees, including "Tarzan 

and the Great River," "Pinocchio in 

Outer Space." "Island of the Blue Dolphins," 

"The Magic World of Topo Gigio," "The 

Flintstones, " "Tarzan and the Jungle Boy," 

"Hey There, It's Yogi Bear" and "Bugs Bunny 

Cartoon Festival." 

Organist Roger Garrett, who was featured 

at Loew's Ohio from 1933 to 1942, presented 

a return concert at the Ohio Sunday 

(3). The theatre is now operated by the Columbus 

Ass'n for the Performing Arts. 

Burnsicie Drive-In Opens 

.MARLLTTE. MICH. — The Burnside 

Drive-In, eight miles south of Marlette at 

M-9() and M-53, opened in mid-April for 

the 1970 season with free gifts for all patrons. 

Only Friday, Saturday and Sunday 

evening showings were planned initially. 

DETROIT 

^he Dick Sloan suburban projection room 

made ils debut .April 22. The affair was 

social, opening with cocktails and a minimovie, 

to show off the new luxury projection 

facilities. It is located in the Sloan 

tinue to operate as usual . . . Effective April 

4, Robert E. Goodrich assumed ownership 

of the Cadillac Drive-In. Cadillac, from C. 

P. Caszatt. The booking and buying will be 

handled by Co-Operative Theatres of Michigan. 

1 

John Van Pernis and Marvin Grigg are ( 

building a drive-in at Onstead. This is in the ! 

beautiful Irish Hills, a well-known resort I 

area about 60 miles west of this city. They I 

made their first trip to the Oak Park Film- ' 

row and consulted with William Clark of 

Clark Theatre Service . . . There is substantial 

evidence that the downtown Music Hall 

will reopen soon. 

Visitors to mini-Filmrow— Fred McGrath 

of Three Oaks and Robert Riedel of Ithaca. 

Metromedia Names Fries 

Senior Vice-President 


NEW YORK—Charles Fries has been 

appointed senior vice-president in charge of 

production for Metromedia Producers 

Corp., according to an announcement by 

A. Frank Reel, chief operating officer of 

MPC, Fries will head the West Coast production 

facility and all phases of production 

and creative packaging. 

Fries recently resigned as vice-president 

in charge of production administration for 

Columbia Pictures at the West Coast studio 

where he was in charge of all production 

O{>erations in motion pictures and studio operations 

and instrumental in acquiring and 

supervising film packages. 

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ME-2 BOXOFFICE :: May 4. 1970

—— 

— 

— 

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— 

. 

'Airport' Mighty 600 

In Cincinnati Debut 

CINCINNATI — "Airporf roared into 

town with 600 as patrons lined up at the 

Kenwood boxoffice all week and filled the 

theatre to capacity for most every performance. 

"What Do You Say to a Naked 

Lady?", the preceding week's star newcomer, 

continued its lucrative pace with a second 

week 500 at the Cine Carousel, while "Patton" 

also was a boxoffice joy as it chalked 

up a seventh week 325 at the 20th Century 

Theatre. 


Albee The Adventurers (Pora), 4th wk 175 

Cine Carousel Who* Do You Soy to o Noked 

Lady? (UA), 2nd wk 500 

International 70 Hello, Dolly! (20th-Fox), 

18th wk 250 

Kenwood Airport (Univ) 600 

Times Towne Cinema—Z (SR), 8th wk 250 

20th Century Potton (20th-Fox), 7th wk 325 

Valley Anne of the Thousand Days (Univ), 

4th wk '75 

Airport' 450, "Hello, Dolly!" 400 

As Detroit Holdovers Thrive 

DETROIT — Since no newcomers appeared 

on the first-run scene here, holdovers 

had everything their own way and some 

very good gross percentage went up on the 

boards as a result. "Airport." the attraction 

at the suburban Northland Theatre, grossed 

450 for the fourth week, and roadshow 

"Hello, Dolly!", in the nearby Americana, 

quadrupled average in its 17th round there. 

"Patton" showed no signs of letting up as an 

.•\-l boxoffice power at the Mercury, turning 

in a healthy 300 sixth week. 

Americano Hello, Dolly! (20th-Fox), 17th wk. ..400 

Fairlone, Towne, Vogue M*A'S*H (20th-Fox), 

3rd wk 150 

Five theotres The Adventurers (Para), 3rd wk. ..125 

Five theatres Morooned (Col), 4th wk 70 

Fox—Scream and Scream Again (AlP), 3rd wk. .105 

La Parisien, Village Bob & Carol & Ted & Alice 

(Col), 16th wk 80 

Mercury Patton (20th-Fox), 6th wk 300 

Northland Airport (Univ), 4th wk 450 

Two theatres Cherry, Harry & Roquel (SR), 

3rd wk 100 

Jerry Lewis Franchiser 

Holds 4-Day Seminar 


NEW YORK—Some 50 persons, 

including 

area directors from across the country, 

attended a recent four-day seminar at the 

Hilton Hotel here held by Network Cinema 

Corp.. the Jerry Lewis Cinema franchise 

operation. The seminar served to familiarize 

participants with every aspect of the Jerry 

Lewis Cinema organization and operation. 

Guests were welcomed by Gerald Entman. 

president of Network Cinema and 

heard addresses by Marc Perry, vice-president 

of marketing: Charles Horwitz. director 

of real estate; Sidney Dreier. executive 

vice-president; Marvin Taubman. vice-president 

of National Theatre Supply, Warren 

Jerkins, inventor of the automation equipment; 

Jose Borja. Network Cinema controller; 

Howard Haines, vice-president, John 

Spring Associates; Burton Robbins, president 

of National Screen Service, and others. 

A field trip was made to the first Jerry 

Lewis Cinema, which opened March 25 in 

Wayne, N.J., where the guests saw an onthe-job 

demonstration of the entire automated 

cinema operation. 

CINCINNATI 

Tri-State Theatre Services is booking and 

buying for the Cinema West. Hamilton, 

operated by Betty Schuler. 

Mary Reda, National General Pictures 

general clerk, and Denny Bemerer were married 

Saturday, April 25. 

William Diel, Paramount publicist, and 

Murray Baker. Continental district manager, 

Washington, D.C.. were Filmrow visitors. 

Exhibitors in town from Ohio cities included 

Larry Thomas. Urbana; Charles Gilliam. 

Dayton, and William Queen and Jack 

Needham. Columbus. Among the Kentucky 

exhibitors noted were Dan Krueger. Corbin; 

Marshall Mahaffie. Beattyville. and Mr. and 

Mrs. Fred May, Dry Ridge. 

The movie "Patton," currently playing the 

20th Century, brings back memories to 

Judge George S. Heitzler. a bomber pilot 

shot down during World War II and held 

prisoner near Munich. General Patton. 

riding a jeep and accompanied by three 

tanks, 

broke through the German guard positions 

April 23, 1945, setting Heitzler and 

other prisoners free. Prisoners confined to 

Stalag Luft 111, a POW camp about 100 

miles from Munich, who were released by 

Patton the following day. are to hold their 

25th reunion here and if time permits they 

will see the movie. 

Bob Hope was in town Wednesday, April 

22. to receive an honorary Doctor of Human 

Letters degree from the University of Cincinnati. 

At the Cincinnati Alumni Ass'n's 

annual banquet. Hope was the principal 

speaker and displayed both his comic and 

serious sides. In his closing remarks he said 

that he had made 53 pictures of questionable 

educational contribution but "I've really 

been lucky. I've kicked around and told a 

few jokes. I cast crumbs on the water and 

end up with a whole bakery. If Aladdin 

showed up with his lamp tonight, about the 

only thing I could ask for is a new golf 

swing." 

A number of parents in the Montgomery 

area arc circulating a petition in the hope 

of influencing drive-in operators to show 

more "family-type" films and less of the 

sex-and-violence variety. So far, they have 

obtained quite a few signatures. Operators 

in the past have cooperated with this type 

of request but when general-type films were 

shown, signees failed to show up at the boxoffice. 

Chakeres Theatres is to build its third theatre 

in the Dayton area, an automated 400- 

seat mini to be called the Southland Cinema 

and located close to its 1.400-car Southland 

75 Drive-In. built in 1964. The circuit 

opened its new Dayton Mall Cinema in the 

large Dayton Mall Shopping Center last December. 

The new cinema will be the 42nd 

in 

the Chakeres circuit. 

Heroux's 'L'Initiation' 

Draws Montreal Film Fans 

MONTREAL—The domestically made 

exploitation film "L'Initiation," the second 

such picture by Denis Heroux, Montreal, 

is reportedly more successful at the boxoffice 

than Heroux's first commercial success. 

"Valerie." Heroux, co-producer, said that 

tickets sold for "L'Initiation" are running 25 

per cent ahead of his first success, "Valerie." 

John Dunning, president of Cinepix, producer, 

said that in a period of four weeks at 

the Parisien Theatre here on St. Catherine 

Street West, "L'Initiation" has drawn 100,- 

000 fans. To obtain this goal, "Valerie" took 

a period of seven weeks. 

It is believed by motion picture industry 

people that the career of "L'Initiation" will 

be even more successful in the international 

market than "Valerie," which just a short 

time ago was being shown in its 27th country, 

the Philippines. 

Dunning said that in his opinion. "L'Initiation" 

will be sold in a record number of 

countries for a Quebec-made film because it 

is a color film, while "Valerie," a black and 

white film, was refused in some markets. 

Start BOXOFFICE coming . . 

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NAME 

POSITION 

Boxoffice — THE NATIONAL FILM WEEKLY 

825 Van Brunt Blvd., Kansas City, Mo. 64124 

BOXOFFICE :: May 4. 1970 ME-3

Akron Palace Dark, 

Colonial Being 

Razed as an Entertainment Era Ends 

AKRON—Two once proud and prolitable 

showhouics in downtown Akron have 

reached their end. The walls of the only 

remaining legitimate house in the area, the 

Colonial, are to he wrecked Monday (4) and 

the Palace, the first theatre built on Main 

Street as a combination film-vaudeville 

house, has gone dark. 

Robert W. Blakcmore, owner of the Palace, 

has not set a starting date for the razing 

of that theatre nor does he know for sure 

how the land will be used, he said. The 

Palace, a 2.2()0-seat house costing an estimated 

$1.2 million, was opened April 26, 

1926. It was built by the Main & High 

Realty Co.. dominated through slock ownership 

by the Polsky & O'Ncil department 

stores, then close by. "We thought it would 

help our retail business," said the late B. A. 

Polsky. For three years, until the opening 

of the rival Loew"s Theatre (now the Civic) 

April 20. 1929. the Palace was the showplace 

of Main Street. 

During the '3()s. stageshows were dropped, 

although there were fitful attempts to revive 

vaudeville in later years. The Palace finally 

became a grind film house. The original investors, 

who had leased the theatre to the 

Keith-Albee vaudeville circuit, reported they 

"broke even" on the deal. 

TTiere were many changes of ownership 

and of lease until the Palace fell to Blakemore, 

an attorney and Summit County Democratic 

chairman, who purchased it several 

WRITE- 

The Exhibitor Has His Say 

TO: 

BOXOFRCE, 82S Van Brunt Blvd., 

TJUe 

Comment 

Kansas City. Mo. 64124 

years ago as an investment. A broken water 

main flooded the lower levels of the darkened 

theatre last January and did considerable 

damage. To repair this and refurbish the 

darkened house would cost $10,000 and the 

only interested renter was a burlesque show 

operator, he said. 

The 1,600-seat Colonial opened March 3. 

1902, and people waited in the rain for 

hours to buy tickets for the opening show. 

The Colonial's lite as a legitimate house 

ended in 1910 and it became a vaudeville 

showplace. Since the "iOs, it had been a 

movie house, showing stage productions on 

rare occasions. 

The theatre property, an L-shaped building 

fronting on East Mill Street, was sold 

last year to the nearby Zion Lutheran 

Church. They made the move to guarantee 

parking for the l,50()-membcr congregation. 

Now the church has signed a $150,000 contract 

to raze the Colonial and have a onestory 

parking deck built on the site. On 

weekdays, the parking lot adjoining the 

Colonial property on the south and the new 

deck are to he used for commercial parking 

but on Sunday both areas will be reserved 

for the use of the congregation. 

CLEVELAND 

fjenry Hellriegel and Leonard Mishkind 

(General Theatres Co.) have acquired 

the 42 Drive-In from Jerry Selby. Henry's 

happy postscript to this news item was "no 

burglary this week." 

No information yet of the present addresses 

of Ted Levy (Buena Vista and Cinerama), 

Marty Grasgreen (Columbia office 

manager) or Jerry Sternlieb (20th Century- 

F-ox). The addresses were lost when United 

F.ntertainment closed. 

YOUR REPORT OF THE PICTURE YOU 

HAVE JUST PLRYED FOR THE 

GUIDANCE OF FELLOW EXHXBITORS. 

Cheryl Chapman's 6-year-old daughter 

Deborah is reported to be doing just fine at 

St. Luke's Hospital. For those who didn't 

see the first news, she was hospitalized for 

Company 

Daym ol Week Ployed Weather.. 

Exhibitor _ Theatre 

ME-4 

-Right Now 

serious exploratory surgery. Still no explanation 

of the mysterious trouble. 

Betty Kaplan spent a weekend in Miami 

"silling" lu entertain her sister, who is hos-i 

p]|all/ed 

there. 

Harry Brock, Paramount, transferred tO( 

the Paramount Boston office . . . H. H.t 

Horstemeier's annual Shrine luncheon for 

the Cleveland Indians was held at 

the Sher-: 

aton ballroom, Ciuests were Gordon Stouffer. 

Gabe Paul, all Indian players, managers, 

branch managers and Alvin Dark and beautiful 

new bride. 

. . . 

Sharon Mok-sany is the new girl at Universal 

. . . Linda DeLionskif is on vacation 

Mary Jane Hillenbrand of the union 

locals will entertain Wednesday (13) at The 

And whatever 

Mark, lakefront restaurant . . . 

became of Sissy Smith Forthover? 

We'd like to hear. 

Sandy and Selma Leavilt have made the 

big move to West Palm Beach. They bought 

a condominium there and are ecstatically 

happy ... no snow! 

First Indoor Dualer 

For Memphis Area 

From Southeastern 

Edition 

WEST MEMPHIS, ARK.—The first 

twir 

indoor theatre in the Memphis area will bt 

built in the West Memphis Holiday Plazt 

Mall as the result of contracts signed bj 

Jack D. Braunagel, president of Helens 

Theatres: F. C. Steudlein, vice-president o 

Holiday Plaza, and Don Campbell, prop 

erty manager representative of the Guaran 

ty Loan and Real Estate. 

The Holiday Twin, as the theatre will b< 

known, is to be constructed of steel, ma 

sonry and glass for a mid-October debut. 

"The twin theatres will be the utmost it 

luxury," Braunagel told the West Memphi 

Times. "Two different motion pictures wil 

be presented at the same time and we plat 

to book first-run pictures for West Mem 

phis, running movies also being shown ii 

downtown and suburban Memphis the 

atres." 

Steudlein said that the twins, each audi 

torium seating 294 patrons, will be Iocate( 

in the northeastern section of the shoppin. 

center area, where theatre patrons will hav 

access to 1,160 parking spaces available a 

the mall. The theatre management and th 

shopping center executives have agreed V 

plan the twins so a third screen can be add 

ed in the same building when business just 

ifies such a move. 

The theatre interior will have moder 

lounge seats, fully carpeted floors and draf 

ery-covered walls. 

Braunagel is a veteran theatreman, ha^ 

ing been associated with Paramount Th( 

atres for 22 years; serving as general mar 

ager of Durwood Theatres, Kansas Cit; 

Mo., and working with Commonwealth Th< 

atres of Kansas City before coming to A 

kansas in 1955. 

"Val Parse," youth-oriented western, 

being written for WB by Richard Monaco. 


— 

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— 

— 

— 

—— 

— 

Patriots' Day Lifts 

Grosses in Boston 

BOSTON — With schools out for the 

three-day hohday extending through Monday, 

April 20 (Patriots" Day. celebrated only 

in Massachusetts), business boomed at firstrun 

theatres. "Women in Love," the Pi 

Alley newcomer, roared off with an initial 

500, the best grossing percentage among 

first-week bookings, and good enough to 

place it alongside "Fellini Satyricon" on the 

barometer listings. Ranking above them both 

were a pair of fourth-week holdovers. 

"Woodstock," which hit the 650 target at 

the Cheri One, and "M''A*.S*H," 525 in a 

fourth week at the Charles Theatre. Only 

one picture, "Loving," fourth week at the 

Abbey, did only average busmess in Boston 

during the report period—everything substantially 

above the 100 level. 


Abbey Loving (Col), 4th wk 100 

Astor The Boys in the Bond (NGP), 5th wk 300 

Center Love Hunger (5R), 2nd wk 130 

Charles—M*A*S*H (20th-Fox), 4th wk 525 

Cheri One Woodstock (WB), 4th wk 650 

Cheri Three Fellini Satyricon (UA), 4th wk 500 

Circle Cinema Potton (20th-Fox), 7th wk 250 

Gary All the Loving Couples (5R) 300 

Paramount Airport (Univ), 5th wk 350 

Paris Cinema Zobriskie Point (MGM), 7th wk. . .225 

Park Square Cinema The Royal Hunt of the Sun 

(NGP) 125 

Pi Alley Women in Love (UA) 500 

.155 

Savoy The Kremlin Letter (20th-Fox), 2nd wk. 

Saxon Hello, Dolly! (20th-Fox), 6th wk 

. 

450 

'Zabriskie Point' Grosses 175 

To Lead New Haven Films 

NEW HAVEN — "Zabriskie Point" became 

the star screen fare of the week as it 

played to 175 busines at the Whalley. "Virgin 

Soldiers" and "Female Animal" also exceeded 

average figures, debuting at 125 and 

150, respectively, at the Paramount and 

Princess theatres. Most of the other films 

hovered around average but a fifth week 

proved too much for "A Boy Named Charlie 

Brown" and "Anne of the Thousand Days." 

Cinemart Hello, Dolly! (20th-Fox), 18th wk 100 

Lawrence The Art of Marrioge (SR), 4th wk 100 

Milford Cinema, Roger Sherman Anne of the 

Thousond Days (Univ), 5th wk 60 

Paramount The Virgin Soldiers (Col) 125 

Princess Female Animal (SR) 1 50 

Showcase Cinema I A Boy Named Charlie Brown 

(NGP), 5th wk 65 

Showcase Cinema II ^The Adventurers (Para), 

3rd wk 100 

Showcase Cinema III—M*A*S*H (20th-Fox), 

3rd wk 100 

Whalley—Zabriskie Point (MGM) 175 

Four Features at 150 Level 

In Mild Hartford Week 

HARTFORD — There was a cluster of 

150s at the top of the grossing list, two of 

them for first-week "Zabriskie Point" and 

"Loving." Rounding out the top quartet were 

second-week "M*A*S*H" and sixth-week 

"Hello, Dolly!" "Z," playing a sixth stanza 

at the Cine Webb, was the only other feature 

in town to attract better-than-average 

business. 

Berlin Cine II, Webster Loving (Col) 1 50 

Burnside, Newington The Adventurers (Para), 

4th wk 90 

Central, Cinema II Anne of the Thousand Days 

(Univ), 5th wk 70 

Cineroma Morooned (Col), 5th wk 50 

Cine Webb—Z (SR), 6th wk 115 

East Hartford Cinema I, Paris Cinema I 

Zabriskie Point (MGM) 150 

Elm—Hello, Dolly! (20th-Fox), 6th wk 150 

Paris Cinema II, UA Theotre East M*A*S*H 

(20th-Fox), 2nd wk ' 50 

Rivoli The Minx (SR), 5th wk 85 

Strond—The Damned (WB), 3rd wk 75 

BOXOFFICE :: May 4, 1970 

Industry Friends Honor 

Critic Marjorie Adams 

BOSTON — Marjorie Adams, veteran 

film critic of the Boston Globe, was honored 

on her retirement at a reception and cocktail 

party given by the publishers of the 

newspaper at the Ritz Carlton hotel April 

27 with a long list of guests from the film 

industry from Boston and New York. 

A team of three Globe arts department 

writers began reviewing films following 

Miss Adam's retirement as of Friday (1). 

They are George MacKinnon, assistant 

drama and film editor; Kevin Kelly, Globe's 

legitimate stage critic, and Edgar Driscoll, 

arts 

editor. 

Miss Adams will continue to write her 

twice-a-week screen column and said she 

will be filing film copy from London, Paris 

and Rome. 

NE Area Exhibitors 

View Embassy Line 

BOSTON— "Joe Levine is 

in Boston." 

Those magic words were enough to draw 

a large number of exhibitors to the Park 

Square Cinema at 10:15 Wednesday morning, 

April 22, when Avco Embassy hosted 

a screening of its production reel heralding 

its "Showmanship 70" films, which will be 

released during the remainder of this year. 

D. J. Ederle, vice-president and general 

sales manager, opened the meeting, welcoming 

exhibitors, and stated that the company 

would have 15 pictures available for release 

before 1971. 

After the screening, Avco Embassy hosted 

cocktails and a luncheon at the Statler-Hilton 

Hotel for the screening guests. With 

Levine at the head table were Robert Weston, 

assistant to the president; D. J. Ederle; 

Joseph Wolf, Eastern division manager, and 

Hatton Taylor, Boston exchange manager. 

Levine announced the company had invested 

$59,000,000 in the planned releases 

and that it would definitely set to work on 

a regular basis for releasing films in the future. 

Boston was the first stop on producer 

Levine's world tour to exploit his company's 

film productions, beginning with ten cities 

in the U.S. and continuing with key capitals 

abroad. 

Connecticut Shop Center 

Would Include a Theatre 

RIDGEFIELD, CONN.—The planning 

and zoning commission has until around 

May 19 to make a decision on a 15-acre 

shopping center proposed for the Danbury 

and Copps Hill roads area. 

The developing firm of Plaza Investors- 

Holmdell, which would have charge of 

building the project if the requested zoning 

changes are granted, has tentative plans for 

a 600-scat theatre as one of the units. 

The theatre would be so planned that if 

no lessee can be found in a reasonable time 

the building could be converted easily into 

a store. 

Federal Panel Focus 

On Obscenity Law 

CONCORD. N.H.—The question as to 

whether New Hampshire's obscenity law is 

constitutional is to be weighed by a panel 

of three federal judges which convened in 

U.S. District Court here Friday (I). 

The litigation results from the recent arrest 

of Donald Critchley, owner of the Cinema 

Plaza in Dcrry, for showing the Swedish 

film, "I Am Curious (Yellow)." which, 

it was charged, is an obscene movie. 

After strong protests from area clergymen 

and other residents. Judge George H. 

Grinnell of Derry District Court fined 

Critchley and Cinema Enterprises of New 

Hampshire, of which he is president and 

treasurer, $500 each under the state's obscenity 

statute. 

The film was seized by Derry police on 

orders from Judge Grinnell. Critchley has 

since sought its release in Superior Court 

but Justice John W. King, former governor 

of New Hampshire, refused to rule in his 

favor, contending that other copies of the 

film were available for showings elsewhere. 

In the federal court case here, where the 

three-judge panel will make the constitutionality 

decision. Critchley is also seeking 

to regain possession of the seized film. He 

also requests that state and local authorities 

be restrained from further prosecution under 

the New Hampshire obscenity statute. 

He questions the constitutionality of the 

law on grounds that it allegedly abridges 

his right to freedom of speech. 

SBC Management of Boston 

Leases Vermont Drive-In 

WINOOSKI, VT.—A long-term lease of 

the Mountain View Drive-In here has been 

signed with the SBC Management Corp. 

of Boston, it has been announced by owner 

Orero J. Bernadini. 

The SBC Management Corp., formerly 

Lockwood & Gordon Enterprises, operates 

indoor and drive-in theatres throughout 

New England in a circuit affiliated with the 

Sonderling Broadcasting Corp., a diversified 

communications company. Cinema I and 

IL twin indoor theatres being built by the 

company at the Burlington Plaza on Shelburne 

Road in South Burlington, will be 

opened early in May. 

The Mountain View Drive-In, constructed 

by Bernadini in 1951, has been regularly 

staffed and managed by the Bernadini family 

up until now. It has a capacity for more 

than 600 cars. 

The SBC supervisor of operations at the 

Mountain View Drive-In and Cinema I and 

II will be Burlington-born Merrill G. Jarvis, 

who has been associated with theatres 

in the area for a number of years. 

MOVIE: • PROGRAA.U • HERALDS 

Cuitom designed and printed in bright colon for 

the best results! 

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NE-1

BOSTON 

r M. I.«i'», prcMilcni i>l I . M. 

l.ocw Theatres, 

is 10 be "roasted" by the lamoiis 

Tub Thumpers of Boston WeJnesday evening 

(t>) at the Sydney Hill Country Club 

in BriHikline. Predictions are that this will 

be one ol the most tumultuous affairs in the 

club's history. With the affair due to be a 

sellout, the motion picture industry will be 

heavily represented. EM is never at a loss 

for words in making a few remarks or answering 

a question and it promises to be 

an evening to be remembered and long discussed. 

(The rumor is out that KM will present 

motion picture theatre passes to all his 

theatres givid only between 3 and 6 a.m.) 

Neil I'honias Evans vice-president of GG 

Productions. 916 Statlcr BIdg., finally has 

made it official—he's engaged to Maia 

Goldstein of Caracas, Venezuela. The cou- 

Caracas while on 

ple met when Neil visited 

a South American vacation trip early this 

year. Neil is the son of S. H. Evans, director 

of advertising for General Cinema Corp. 

.An August wedding is planned in Venezuela. 

Mike Fleisher, booking manager for Ellis 

Gordon Films, is welcoming friends and exhibitors 

in the Boston area to the company's 

new quarters. Room 614 Statler Bldg. The 

new phone number is 426-5900 . . . Ken 

Mayer was on Filmrow for visits with his 

friends. Formerly with Universal and wellknown 

in the film district. Ken now is back 

in form doing his column in the Boston 

Herald, after a long session in the Newlon- 

Wellesley Hospital. He says he is feeling 

better than ever since his operation. 

Joe I.evine, Avco Emba.ssy president, 

has 

taped a TV interview for airing on WBZ- 

TV, Channel 4. Wednesday evening (6) at 

9 a.m. 

Filmrow as.sociutcs and exhibitor friends 

tendered condolences to Bill Kremmcl. 

Warner Bros, booker, whose mother died recently. 

Herb Scliaeffer's Buena Vista office in the 

Park Square Building is a center of activity 

these days. The booking department, headed 

by petite Adele Magudda and assistant book- 

SPECIAL TRAILER': 

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FILMACK 1312) HA 73395 

1327 S Wobojh Chicogo, III 60605 

er Johnny Parker, is being readied lor a 

busy 1970 summer with an attractive list of 

Wall Disney features for booking during 

the summer school vacation. 

Roger Lockwood, Boston's Lockwood & 

Goidon circuit, and his wife Carol happil> 

are announcing the arrival of son DoLiglas 

Robert. He joins brothers David and Jcllrey 

and sister Amy in the Lock\voi)d home. 

Vincent l.aDouceur, formerly assistant 

manager at Avco Embassy's Park Square 

Cinema, has been appointed manager and 

states that he's settling down to the regular 

routine of seeing that the show stays on 

schedule and the public is being catered to 

lo the limit. He commented that this is far 

different from his two years in the U.S. 

Navy; he was on an LSD (landing ship 

dock), seeing service in the Mediterranean 

and the Caribbean. 

Boston's American International exchange 

has added two new employees: Ru-yu Fan, 

originally from Taiwan and now studying 

for her master's degree at Northeastern 

University, is in the AIP billing department 

and Margaret Hunter has been installed in 

charge of the contract department . . . Seen 

on Filmrow: Arthur Dame, Scenic, Pittsfield, 

N.H., who also brought his family to 

Boston for a visit; Don Dorsey jr., Polaris 

Drivc-In, Caribou, Me., talking about his 

first venture in motion picture producing, 

and Emma Means, Colonial, Machias, Me., 

here to discuss bookings with Carol at the 

Herb Higgins Booking Office. 

Ken Locw, district manager for E. M. 

l.oew Theatres, has initiated a weekly oneday 

program (Sunday) for showing Greeklanguage 

pictures on a continuous all-day 

schedule at the Lynn Capitol. Ken reports 

that the program is being well received and 

is attracting patrons from a radius of 25-30 

miles. He also is securing very good cooperation 

from Greek clubs and societies 

throughout eastern sections of the state. 

Harvey Appell, AIP exchange manager, 

has scheduled Wednesday (20) as the opening 

date for the New England break of 

"Bloody Mama," starring Shelley Winters 

for an extended run at E. M. Loew's downtown 

West End Cinema and the General 

Cinema perimeter run at Peabody, Framingham, 

Braintree and Burlington. 

Holds SI 

Family Matinee 

1 AIRFIELD, CONN.—The Community 

Theatre played a Sunday matinee engagement 

of Paramount's "My Side of the Mountain," 

charging SI for all seats. 

New Fox, Manager Bowman 

Saluted in Springfield 

Sl'RlNCil li:i D — The new Nalional 

tJencial Corp, ihealrc on Boston Road and 

manager Arthur Bowman were saluted in a 

program starting the new year for the 

Springfield Chamber of Commerce. 

The program, which gave recognition to 

the achievements of many area firms, colleges 

and individuals, pointed out that the 

new Fox Theatre here was the 30()th unit 

to be operated by the National General 

Corp. 

NEW HAMPSHIRE 

Qinee its heyday many years ago as a widely 

known film-vaudeville house, the 

Palace Theatre in Manchester in recent 

times has featured film programs at various 

times and has also been used for traveling 

stage shows, beauty pageants. Manchester 

Union Leader cooking schools, business college 

graduations, etc. Now, however, it is 

being known as the "House of 10,000 Picture 

Frames," which boasts of having "the 

largest collection of picture frames in New 

England." 

The New Hampshire Senate has approved 

Gov. Walter Peterson's proposed business 

profits tax and the measure has been sent 

to the governor for his signature. The bill 

will affect theatre owners in the state who 

were not as much affected as other businessmen 

and industrialists by the present stockin-trade 

and machinery tax, which will be 

repealed under the new law. 

A mid-April report by the New Hampshire 

Department of Employment Security 

showed that total estimated unemployment 

in the state decreased by 150 workers to 

9,000, or 3.1 per cent of the work force. 

The drop in joblessness was attributed to 

recalls in manufacturing' and construction 

jobs. 

HARTFORD 

Terry Hopman of Buena Vista met with 

Richard J. Wilson, SBC Management 

Corp. Hartford division manager, and Jack 

Connell, Cinerama Theatre managing director, 

on the promotion for the reissue run 

of "Fantasia." The trio set up a direct-line 

phone interview for the local press with 

Wolfgang Reitherman, long-time Walt Disney 

director. 

Darrin Howe, son of 

Harold Howe, Berlin 

Drivc-ln manager, and Mrs. Howe, underwent 

surgery at New Britain General 

Hospital. The boy is a year old. 

CARBONS, Inc. 

> 

Box K, Cedor Knolls, N 

in New York—Sun Carbon Co., 630 — 9th Ave., New York City — 

Circle 6-4995 

Notional Theatre Supply, 500 Pearl St., Buffalo, N. Y. 

Phone TL 4-1736 

in 

Albany Theatre Service, Albany, New York. Ho 5-5055 

Massachusetts—Massachusetts Theatre Equipment Co., 

Boston, Liberty 2-9814 

NE.2 BOXOFFICE :: May 4, 1970

GREAT EMPIRE FILMS presents 

imE ME LIKE I 

DQ 

STARRING * PETER CARPENTER • DYANNE THORNE • PAUL FLEMING 

WRITTEN, PRODUCED t DIRECTED BY J. VAN HEARN MUSIC BY EISA SINGMAN 

GORDON 

ELLIS 

614 STATLER OFFICE BLDG. 

BOSTON, MASS. 02116 

f617; 426-5900 

BOXOFFICE :: May 4, 1970 NE-3

ROUNDABOUT NEW ENGLAND 

By ALLEN M. WIDEM 

Tûiu iheuries .ibound in exhibition as rcii.irJs 

employee morale, employee reeruiinient. 

There are 

some executive echelons 

who maintain 

that the manager 

^^ H^ who's able to say that 

^'^^4 ÂL *^'-"* f""-"P-" has an 

ample — not an adequate, 

mind you! — 

staff and is able to 

iiinction normally. 

That the same maniizer 

is. in effect, 

Allcii M. Willi in 

short-changing the industry 

and himself can shape up as something 

else again. 

The public—that vast mass market, the 

so-called silent majority—is finicky when 

it comes to steadfast loyalty. It can trot 

down the pike to another theatre for a variety 

of reasons, not excluding theatre personnel 

inadequacy. 

'Full-Up' May Be Deceiving 

It figures that when a manager says he's 

"full-up." it doesn't necessarily reflect a 

high-quality operation. And it figures that 

when a manager doesn't care a hoot about 

what happens to his theatre when he's out 

tossing golf balls over rolling greens in the 

first flush of spring, the theatre isn't going 

to operate, magically, mystically, to its maximum 

quality on a solo basis. 

When we've broached the subject of manpower 

to theatremen. be they circuit or independent, 

we've gotten an astonishingly 

diversified answer quotient. There is an element 

in exhibition genuinely concerned with 

what happens in theatres and there is another 

element that couldn't care less. The 

latter is the thorn in the side of exhibition's 

image and only drastic boxoffice drops can 

influence any upgrade thinking. 

Service Industry 

Exhibition is a serv'icc industry: it is selling 

motion picture entertainment. F.qualK 

important, it is selling an atmosphere. Without 

the quality screen product, of course. 

there's not much to talk about. With topgrossing 

screen product, it figures that the 

smart exhibitor will concentrate on upgrading 

his staff. 

Take that premise a step further and 

you'll argue that the theatre manager 

doesn't have the time to find the proper 

manpower. But didn't somebody say once. 

"Want something done? Get a busy man to 

do it!" We can't fathom the thinking process 

of the theatre manager who just 

doesn't care if his cashier greets an incoming 

patron with a smirk or a saddened expression 

borne out of boredom. 

We've phoned many a theatre in New 

England and have been greeted with an uninspired 

"Hello?" by a cashier. We've walked 

into many a theatre in New England and 

have seen the doorman sitting reading a 

newspaper or chatting aimlessly with the 

concession girl. We've gone into many a 

theatre auditorium in New England and 

have seen an usher sitting down, w.iiching 

the show. 

This is not to say that all theatres in New 

England are plummeting downgrade, that 

all theatres in this six-state area are worthless 

as far as public imagery is concerned. 

But there are enough sloppily operated theatres 

to evoke a poor picture of the industry 

to the general public. 

Supermarket Parallel 

We thought of this as we went into a supermarket 

the other afternoon in suburban 

Hartford. We were accompanied by our 

wife Sybil and our two little boys Curtis and 

Jeffrey. Now toddlers aren't especially wellmannered 

in supermarkets; they can't be expected 

to know the amenities of social conduct. 

This is a well-appointed, well-patronized 

retail establishment not far from Lord & 

Taylor's West Hartford store. Sybil tossed 

Jeffrey into one cart, we tossed Curtis into 

another. A stout, apple-chewing store 

aide (female) in soiled jacket strode over. 

"You can't put those kids into the carts; 

the carts won't go through the automatic 

unloading at check-out. You'll have to get 

somethin' else." 

She put a finger under Jeffrey's chin and 

the little boy (nine months old) began 

screaming. She was a stranger and she was 

bothering the boy. She said, "He's cranky." 

look another bite out of her apple and walked 

away, not caring if the Widems were able 

to find the appropriate carts. 

Now a $25 purchase by the Widems 

won't affect the market's earnings sharply, 

we'll concede. But the callous disregard by 

the lady aide appeared to be a reflection on 

bad store management. For one thing, she 

shouldn't have had her lunch break on the 

store floor. For another, she shouldn't have 

approached a family as if, "Well. ho. ho. 

ho, here's a jolly little boy. I'll tickle him 

and he'll laugh." 

Applicable to Theatre 

The same thinking, to be sure, is applicable 

to a modern motion picture theatre. 

Mr. Theatre Manager: Take a look, a good 

look at your staff operations. Ask yourself 

if the cashier's clothing is clean? Ask yourself, 

does the doorman have sufficiently 

strong interest in his job to allow himself to 

read the newspaper after working hours? 

In the not-so-long-ago, many a theatre 

manager we knew prided himself on weekly 

(Sunday noon) staff meetings. A lot of 

gripes were aired, a lot of suggestions sounded. 

We broached the idea of a weekly staff 

meeting to a prominent New England independent 

theatre circuit operator; he gave 

us a stare of disbelief. "Me interrupt my 

Sunday golf game for a meeting with some 

balkies who couldn't care more about my 

theatres than the iU)ugli they're getting?" 

he exclaimed. "I got more important things 

lo worry about." 

We reminded the gentlenum. whose industry 

ties date back M) years, thai the exhibition 

element once prided itself on manpower 

development. 

"No," he chided us. "Not manpower development, 

just filling the empty jobs, the 

menial tasks." 

He fails to understand, to comprehend, 

the need for constant monitoring of his theatre's 

personnel, not out of cantankcrousness 

but out of a sincere, earnest desire to 

see that the theatre reflects individualistic 

pride-in-performance. 

We suppose his theatres have grossed v\ell 

because of top pictures and his thinking 

has been that as long as he can outbid, outmaneuver 

the opposition and get top product, 

the theatre operations will tend to 

themselves. He is not industry-minded 

enough and only declining business can give 

him the message. 

Lou Cohen, who retired .some years ago 

after a life-long affiliation with Loew's and 

predecessor Poli Theatres in Connecticut, 

used to talk, in glowing terms, of the men 

he'd "brought along." developed into manpower 

executives—among them Norm Levinson, 

now general manager of the Cobb 

Theatres, Birmingham, Ala; Russ Grant, 

now with Loew's Theatres New York home 

office in a public relations capacity: Sam 

Horwitz. now national director of advertising-publicity, 

United Artists Theatres, 

New York. 

Pride in Exhibition 

Lou prided himself on meeting at least 

once a week with his staff. He'd gather 

them in his spacious second-floor executive 

suite at Loew's Poli in downtown Hartford 

and have a no-holds-barred session. He'd 

encourage a theatre baseball team. He'd 

sit with an usher in a soda shop—the Busy 

Bee— next door at 1 in the morning and 

talk about the legends of exhibition. 

Enter, now, the 1970-style theatre manager. 

More than likely, he's a suburban 

dweller, hence making for increased commuting 

time. More than likely, he's working 

for a rapidly expanding company, hence the 

atmosphere of "transitory" management. If 

he needs cashiers, doormen and ushers, 

he'll rely on newspaper classified ads. He 

won't necessarily know the names of every 

usher, because that's the province of an 

assistant. 

So we have the spanking, opulent showcases, 

fully staffed, with the crowds turning 

out for the blockbuster pictures. But don't 

we need, really need, a personalized feeling 

to continue a tradition? Is there, in effect, 

enough pride in exhibition left to insist on a 

staff that's sharply attuned to manners, 

customer comfort? Is there, in effect, 

enough rapport between management labor 

to come up with a theatre known far and 

wide for coddling customers—coddling to 

the point where a customer will mention the 

theatre to a friend or colleague? When we 

say coddling, we mean strict, full attention 

to the time-honored tenets of handling a 

customer like a guest in a home. 

NE-4 BOXOFFICE :: May 4, 1970

— 

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— 

— 

— 

I 

— 

— 

— 

——— 

—— 

Warners Names Stern 

Canadian Gen. Mgr. 

NEW YORK—Irving Stern has been promoted 

from Canadian division sales manager 

Irving Stem 

to Canadian general 

manager for Warner 

Bros., it was announced 

by Leo 

f^l^y«IHfl| Greenfield, the com- 

>^ V_^^ pany's vice-president 

and general sales manager. 

Greenfield pointed 

out that Stern's promotion 

follows the 

Warner Bros, policy 

"of affording greater 

opportunities to members of its distribution 

organization as we move to increase the 

vitality and efficiency of our operations at 

all levels." 

Stern, whose new appointment is effective 

immediately, will continue to make his 

headquarters at the Warner Bros, offices in 

Toronto, his native city. Stern, who has 

been Canadian division sales manager for 

the past five years, has been associated with 

Warner Bros, since 1954, serving as 16mm 

sales manager and Eastern TV sales director, 

among his other posts. 

Entering the motion picture industry 28 

years ago with Empire Universal Films, 

Stern later was with Monogram as salesman 

and assistant general manager, with Allied 

Artists as assistant sales manager and with 

Rank Film Distributors of Canada as Toronto 

branch manager. 

Phyllis Grosskurth Is 

Reappointed NFB Director 

MONTREAL — The Canadian government 

has reappointed Phyllis Grosskurth of 

Toronto as a director of the National Film 

Board and also replaced the three public 

service members on the board. Leaving are 

Marcel Cadieux, recently named Canadian 

ambassador to Washington; Gordon Robertson, 

clerk of the Privy Council, and Jack 

Willard, deputy minister of health. 

They are succeeded by Paul Tremblay. 

career diplomat who recently became assistant 

undersecretary of external affairs: 

Gilles Bergeron, assistant deputy minister of 

communications, and A. W. Johnson, secretary 

of the treasury board. 

The appointments, all for three-year 

terms, . were announced by Hon. Gerard 

Pelletier, state secretary. The film board's 

board of directors is made up of the government 

film commissioner, three public servants 

and five persons from outside the public 

service. 

Hulmans Acquire Drive-In 

FORSYTH. MONT.—The Starlite Drive- 

In was purchased March 3 by Mr. and Mrs. 

E. A. "Gene" Hulman, Las Vegas, from 

owners Russ Fillner of Billings, Eli Spannagel 

sr. and M. M. Gambill. The Hulmans, 

with their two sons David and Stephan, will 

reside in Forsyth. 

'Airport/ 'Anne/ 

'Woodstock' Best 

First-Run Grossers in Busy Toronto 

TORONTO— Although grosses definitely 

were down from their recent high levels, a 

few extended runs continued to do very well. 

Among these were "Airport," in a fourth 

week at the Carlton, "Anne of the Thousand 

Days," also in a fourth week at the 

Fairlawn, and "Woodstock," third at the 

Uptown 1. Academy Awards winner "Midnight 

Cowboy" made a successful Toronto 

return run at the Don Mills and six other 

Odeon theatres. 

Capitol Fine Art Holls of Anger (UA), 2nd wl

MONTREAL 

Kîchucl Snow, who has hccn living in New 

Wnk for the past seven years and will 

rcprcsenl Canada at this years Venice Bicnnale. 

was present at the Montreal Museum 

of Fine Arts, which screened two of Snows 

films— the famous "Wivelength" (which 

won the grand prize at Belgium's Festival 

of Experimental Film in 1968) and "Standard 

Time." 

The North Amcritiin premiere of Vilgot 

Sjoman's "I Am Curious (Blue)," starring 

Lena Nyman. attracted good crowds at the 

Cinema de Paris and Cinema V. where the 

fihn 

i-. vhiuMi in Swedish with Fnglish subtitles 

The city of St. Laurent, on Island of 

Montreal, on the occasion of its 25()ih anniversary, 

had a .Ô-minutc color film on its 

life. The .^5mm movie was produced for 

St. Laurent by Roger Racine. It is hoped 

the film will be shown in communities 

across the continent. 

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4

— 

TCL'sFilzgibbonsIs 

Retiring in August 

TORONTO—J. J. Fitzgibbons jr., known 

familiarly by everyone in the industry as 

"Jack," will retire at 

the end of August, it 

was announced here. 

Jack and his wife Bet- 

^^M ty plan to live in Hawaii 

where he served 

with the U.S. Army 

during World War II 

and where they were 

married. He hopes to 

from 

recuperate there 

,,„..., . a recent serious ill- 

J. J. Fitzgibbons jr. 

^^^^^ 

Son of the first president of Famous 

Players Canadian Corp., Jack worked from 

his youth for many companies in the corporation 

and for the past 25 years has been 

president of Theatre Confections Ltd.. also 

a Famous Players subsidiary company. He 

was an usher at the Eglinton Theatre here 

during his school days. 

Active in the Variety Club of Ontario 

Tent 28, Jack Fitzgibbons was chief barker 

of the organization in 1960 and received the 

club's Heart Award in that same year. He 

was the first chairman of the annual Canadian 

Motion Picture Industry Convention 

and Tradeshow and had much to do with 

its establishment. Fitzgibbons has since been 

appointed honorary chairman of this event 

and for the past two years served on the 

board of management of the O'Keefe Center. 

Special Marquee Granted 

NAPA, CALIF.—Cal-Cinema Properties 

has received special permission from the 

Napa City Planning Commission to exceed 

the allowed sign area for a marquee on a 

new theatre at River Park Shopping Center 

on Imola. Originally the request was to 

exceed the maximum allowed for a pole 

sign. This was changed to a wall marquee. 

SOUND PROJECTION 

MAINTENANCE MANUAL & 

MONTHLY SERVICE BULLETINS 

EXHIBITORS AND PROJECTIONISTS—Do 

you want to "know how" to keep your 

equipment in tip-top operating condition? 

Our Loose-Leai Service Manual on SERV- 

ICING SOUND & REPAIRING PROIECTORS 

WILL TELL YOU "HOW." Covering Old 

and New Simplex Projectors, Brenkert, 

Century, Motiograph, etc. Eosy-to-understand 

service data. Service instructions on 

tube and transistor sound systems, old and 

new; schematics and drawings. Questions 

and- Answers. Data on screens, Optics and 

Automation Equip. (8V2 x 11 inches). The 

only Loose-Leaf PRACTICAL MANUAL 

NOW PUBLISHED. We keep you up-to-date 

with new pages every month for one year, 

plus service bulletins EVERY MONTH for 

ONE YEAR. The price? ONLY $8.SS in 

U.S.A.; Canada: $9.95. Data is Reliable 

and Authentic. Edited by the writer with 

30 years oi Experience; 16 years Technical 

Editor the MODERN THEATRE. (Cash, 

Check, or P.O. No CODs.) WESLEY 

TROUT, EDITOR, Bass BIdg., Box 575, 

Enid, Oklohoma 73701. 

BOXOFTICE :: May 4, 1970 

TORONTO 

n Ian 

king's "A Married Couple" has been 

rejected by the selection jury at the 

Cannes Film Festival, which means that 

Canada will not have an entry in the festival 

this year. The film had been chosen as this 

country's official entry by representatives 

from the Canadian Film Development 

Corp.. the National Film Board, the Directors 

Guild and private filmmakers. 

Actress Joan Crawford was a 

visitor here 

to open officially the Food and Hospitality 

Show at the CNE. 

With this city out of the Stanley Cup playoffs, 

lineups on Saturday night were even 

more noticeable at the Odeon Carlton, just 

west of Maple Leaf Gardens, where "Airport" 

continues to do big business in its 

fourth week. A late evening screening was 

scheduled. 

Gordon Sinclair again is doing his daily 

"Showbusiness" and CFRB newscasts after 

an event which made the front pages—being 

bitten by his own dog. 

Local theatre history turned back exactly 

50 years Monday evening, April 20, when 

Famous Players Canadian Corp. marked its 

golden anniversary at the Imperial here. On 

screen was "Pollyanna" starring Mary Pickford, 

with Horace Lapp playing the theatre 

organ. "Pollyanna" was the first attraction at 

the new company's Regent here in 1920, 

with Horace Lapp at the piano of the old 

theatre. The event was a benefit for the Canadian 

Arthritis and Rheumatism Society, 

with Miss Pickford being represented by 

her husband Buddy Rogers. A similar event 

took place in Vancouver the following evening, 

also attended by Rogers. 

The Ontario Film Theatre began a new 

Tuesday evening series recently with an 

hour-long NFTB documentary, "Saigon" . . . 

With interest in theatre organs reviving, it 

should be noted that Colin Corbett continues 

to get good response from his short 

programs at the console of the Odeon Carlton 

organ here every week. 

Apollo 13's plight naturally sparked new 

interest and newspaper comment on Columbia's 

"Marooned" at the Odeon Albion and 

Richmond Hill ... In one of its few remaining 

North American engagements, 

MGM's "2001: A Space Odyssey" continues 

to do good business in its 100th week 

at the Glendale here . . . The 

Women of the 

Variety Club of Ontario Tent 28 held a 

cocktail party Saturday. April 18. at the Variety 

club rooms here, with proceeds going 

to the work at Variety Village. 

Heartiest congratulations are extended to 

the Harold Pfaffs, who recently celebrated 

their golden wedding anniversary at the 

home of their eldest son Wiliam in Willowdale. 

Dudley Diimond, manager of the Yonge, 

has come up with a novel promotion for his 

current attraction. "Bloody Mama." With 

newspaper ads depicting Shelley Winters as 

smoking cigars, Dudley was able to obtain 

sufficient cigarillos from the Imperial Tobacco 

Co. to distribute to all the ladies attending 

the theatre on Friday and Saturday 

nights. 

Personal best wishes go with Jack Fitzgibbons 

and his charming wife Betty, who 

will be moving to Hawaii to live in retirement 

shortly. Jack has been deeply involved 

in many branches of community service in 

this area, including Our Lady of Mercy Hospital, 

the O'Keefe Cenlerr, Canadian Picture 

Pioneers, Canadian Cancer Society, Heart 

Fund, the Variety Club and at the present 

time is kept busy severing his connections 

with the various boards of management concerned. 

Double bills were prominent among new 

bookings. "Five Man Army" and "The Trouble 

With Girls" opened at the Capri and 

two Twinex drive-ins, while "Sweden 

Heaven and Hell" paired with "Baby Love" 

opened at the" Palace and Parkdale. "Bloody 

Mama" moved into the Downtown and two 

other drive-ins and "Ulysses" opened a limited 

stay at Cinecity. New NFB bookings included 

"Tale of Mail" at the Palace. "Ghosts 

of a River" at the Parkdale, "Eskimo Artist" 

at the Danforth and "Atlantic Parks" 

opened at the Odeon Elaine and Odeon Oakville. 

(Continued on next page) 

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CALGARY— VANCOUVER—SAINT JOHN, N.B. 


MEYER ADLEMAN 


(215) WA 5-3944 

or 

JACK BELLAMY 


(416) 921-3147 

K-3

. 

07 AW T A 

\Jîth bill J lew more iI.ins lo go helore luuler a licensing system, when coiuliicled 

closing il5 doors for redevelopment into by religious groups or for charity. The games 

a cmemj-husinevs complex as an economic will now flourish openly, it is expected, the 

move, the venerable Capitol was the setting city government having already issued 25 

for a historic celebration in observance of club permits, with more to come. 

the 5()lh anniversary of Famous Players Canadian 

Corp., which now 

MiUciKcr Bruce lldldi-n ol the Odeon 

boasts ownership 

.Mall proîJciJ ,iii unusu.ij inducement in the 

or operation of 347 units across the country. 

playing of "The Fantastic Plastic 

Special arrangements 

Machine" 

for the activity on the 

by offering a free guest ticket to 

one day, Monday, .April 20. which was 

every patron 

for Tanny's Health Spa. Naturally, 

akin 

to a farewell party at the Capitol (also 50 

viewers of the picture got the connection 

years old), included a reduced admission 

clearly. 

price of 50 cents per person, a large anniversary 

cake at the foot of the marble staircase 

and coverage by TV. radio and press. ductions are doing landofficc business in the 

Local theatres with Academy Award pro- 

with pretty girls handing out pieces of cake. favorable weather, either as holdovers or 

The host was manager Jack Critchley, assisted 

by Walter Baldwin, assistant maning 

features, for instance, was "Midnight 

reruns of winning pictures. One of the payager. 

There also were presentations of Cowboy," which brought crowds to the 

"M'A'S'H," the current attraction, which Rideaii and Britannia after having had its 

continued its run until the theatre closed first and subsequent runs elsewhere quite 

April 30. Gifts of cake also were available early in 1969. 

at the Famous Players Regent here. 

To continue the Capitol story, a large Holdovers, most of them prominent in the 

gathering of school safety patrol members Oscar results, included: Cinema I, "Butch 

attended their final .Saturday morning free Cassidy and the Sundance Kid"; Cinema 2, 

show, during which manager Critchley was "Cactus Flower"; Nelson, "Hello, Dolly!"; 

presented with gifts in appreciation of the Somerset, "Airport"; Elmdale, "Anne of the 

many times the boys and girls had been Thousand Days"; Regent, "The Adventurers"; 

Capitol. "M*A*S*H"; Rideau and 

guests at the theatre. Not only thai but the 

police officers in charge of the safety program 

came forward with presentations. Prime of Miss Jean Brodie," and Townc, 

Britannia. "Midnight Cowboy"; Elgin, "The 

"True Grit." 

Long Ihc bane of local theatres in the way 

of competition, bingo clubs have been granted 

legal status by the Ontario government 

VANCOUVER 

^înners in the Academy Awards sweepstakes 

gave the boxoffice a healthy 


DRIVE-INS boost all over the territory, an impetus which 

Concessions • Merchoni Ads carried over into the week before Daylight 

' 

Announcements 

Saving Time . . . The big winner, according 

• • * 

to 20th Century-Fox branch manager Dawson 

Exley. 

ORDER ALL YOUR was "Butch Cassidy 

SPECIAL 

and the Sundance 

Kid." In its fourth week at Lougheed 

TRAILERS FROM 

Mali's Cinema 1. it set a new house record. 

FILMACK I3I2I HA 73395 

It had a 17th week at the Denman Place and 

1327 S Woboih Chicogo. Ill 60605 

the 25th continuous week at a first-run in 

Sfarf BOXOFFICE coming . 

E-4 

3 years for $15 (SAVE $6) 

D 2 years for $12 (SAVE $2) Q 1 year for $7 

D PAYMENT ENCLOSED Q SEND INVOICE 

THEATRE 

These rates for U.S., Canada, Pan-America only. Oriier countries: $10 a year. 

STREET ADDRESS 


NAME 

POSITION 

Boxoffice -THE national film weekly 

825 Von Brunt Blvd., Kansos City, Mo. 64124 

this city gave Ihe house its third highest 

week since opening. The third week at the 

small-seat Islander. Richmond, was a recordbreaker. 

The nunie also was in its fourth 

week ai the Parkwood, Prince George, and 

second week at Capitol Nanaimo and Fox 

Victoria, with all these Famous Players 

houses reporting top grosses. Dawson also 

says that "M*A*S*H" in its third week at 

Ihe Park Vancouver and the Haida Victoria 

is 

"sens;itional." 

The Odfon set the United Artists combo 

of "Midnight Cowboy" and "Alice's Restaurant" 

in the Coronet here and the North 

Vancouver and New Westminster drive-ins. 

Business was sufficiently strong to warrant 

holdovers in all spots . . . Columbia's "Cactus 

Flower" also came booming back in the 

Vogue, as did "They Shoot Horses, Don't 

They?" in Famous Players' West Vancouver 

Twin. 

Wally Hawkes, who has served no less 

than 30 years for Odeon as doorman at the 

Dunbar and Fraser theatres, is retiring . . . 

Rick Brandow has moved over from MGM 

to 20th Century-Fox as booker . . . Cece 

Steel was on the Row for a few days. 

TORONTO 

(Continued from page K-3) 

The Beach, one of the original Allen theatres 

here, closed. For some time it had 

been under Twinex Century management. 

Plans for the fifth annual Canadian Motion 

Picture Industry Convention and Tradeshow, 

which was to have been held at the 

Royal York Hotel here in September, have 

been canceled. 

Indiana Sheriff Critical 

Of Entire Movie Industry 

TERRE HAUTE, IND.—Vigo County 

Sheriff Clyde Lovellette, speaking recently 

to the members of the Vigo County Clergy 

Ass'n in Terre Haute, said he would like to 

"see something done" about "obscene" 

movies. "I think the whole movie industry 

has gone to the dogs," he opined, but explained 

that the law is "fuzzy" so that his 

and other departments are hesitant to take 

any action. 

This was in apparent response to a petition 

campaign started by Mrs. Margaret 

Rodie. in which 1,150 north side residents 

signed petitions asking Vigo County Prosecutor 

Ralph Berry to take action against the 

Village Cinema, a north side adult film 

house. The petitions were submitted to 

Berry, 

who has taken them under advisement. 

Meanwhile, Mrs. Rodie and Mrs. Myrl 

Campbell were active on another front, 

the pair having sworn out a justice of the 

peace warrant charging Calles Borden, 24, 

with selling them what they said was obscene 

material in the downtown adult book 

store, Book-A-Rama. The store had been 

closed more than three months, since a police 

raid on another downtown adult book 

store, and had just opened a few days before 

the warrant was obtained. The employee 

was released on his own recognizance 

following the arrest. 

BOXOFHCE :: May 4, 1970

• ADLINES & EXPLOITIPS 

• ALPHABETICAL 

INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING 

IDEAS 

BOXOFFICE 

THE GUIDE TO i BETTER BOOKING AND B U S I N E S S B U I L D I N G 

Military Forces Furnish Displays 

To Gain Publicity for 'Marooned' 

Ingrid Bergman's Barco nurse's uniform 

worn in Columbia's "Cactus Flower" 

was displayed in all five ShiUiws department 

stores in Cincinnati. Ohio, as 

a promotion stunt for tlie film playing 

at the Hollywood Cinema North, Mariemont 

Cinema East and Western 

Woods. In addition, there were drawings 

for free tickets at all five stores. 

During "Cactus Flower's" very successful 

run the ushers wore the Barco doctor 

coats and the usherettes wore the 

nurse uniforms— all 

furnished by Shillitos. 

=SSSSSSSSSSSSSSSSSSSSSSSSSSS^ 

'Dream of Kings' Inspires 

'King for a Day' Contest 

For his engagement of "A Dream of 

Kings" Richard M. Basford. manager of 

the Cinema Theatre in Steubenville, Ohio, 

set up a contest based on an idea he got from 

the pressbook for the film. 

The basic idea behind Basford's "King 

for a Day" contest was for entrants to complete 

in 25 words or less the sentence: "If 

. 

." The first prize 

I were King I would . 

was a dinner for two, furnished by a local 

restaurant, and a free after-dinner evening 

at the Cinema Theatre. Also included as 

part of the prize was a chauffeur-driven 

luxury automobile provided to the winners 

as transportation to dinner, the theatre and 

home again. The new 1970 Ford LTD was 

furnished free of cost by a local Ford dealer 

for mention in advertisements and entry 

blanks. 

An "Rtry blank was published in the newspape: 

and 1,000 entry blanks were stuffed 

into bags at a local Kroger store. 

According to Basford, the contest went 

off very well and all participants came away 

happy. 

An exhibit of three missiles furnished by the U.S. Navy was part of a group 

displays loaned by the armed forces to boost "Marooned" in Flint. Mich. 

After contacting several branches of the 

armed forces, C.E. "Bud" Trimble, manager 

of the Dort Mall Cinema in Flint, Mich., 

succeeded in obtaining various displays representative 

of each individual branch of the 

service as part ofa promotion for the Cinema's 

engagement of "Marooned." 

One display was very unique and was actually 

the only display that tied in directly 

with the film. The U.S. Navy furnished an 

illuminated photographic display of the men 

landing on the moon and every 30 seconds 

the picture would change to a different lunar 

scene. 

Another exhibit in cooperation with the 

Navy consisted of three of the latest missiles 

mounted on a flat bed trailer which was 

parked directly in front of the Mall entrance 

and the theatre marquee. 

The U.S. Army furnished a display of 

distinguished medals awarded to Army personnel 

throughout the history of that branch 

of the service. This exhibit was set up in 

the lobby of the Cinema. Another display 

BOXOFnCE Showmandiser :: May 4, 1970 — 67 — 

of valuable old keepsake medals was placed 

in front of the lobby. 

The Naval Reserve loaned the bell from 

the U.S.S. Flint, and this was placed directly 

in front of the theatre for viewing by patrons. 

The U.S. Marine Corps set up an excellent 

information center with many decorative 

items, including a manikin wearing the 

Marine dress uniform and other samples of 

dress and equipment. 

Trimble posted a six-sheet display ten 

days in advance of the film's opening together 

with five star-shaped signs which 

emphasized that the picture was nominated 

for three Academy Awards and that Flint's 

own Nancy Kovack was in the film. The 

signs also recognized the armed forces and 

saluted the film as motion picture entertainment 

at its finest. 

Further publicity was provided by the 

Grand Blanc Weekly News which printed 

an advance story with photograph on "Marooned."

— 

Advance Publicity Being Provided 

By Campaigns for 

I ocal publicity - advertising - promotion 

campaigns hacking "W iHHNiock" arc helping 

to slimulalc huge adN.incc wanl-lo-.cc in ail 

Mtiialions. as the release ol the Warner tiros. 

motion picture hit expands across the LinileJ 

Mates and Canada. 

The campaign patterns were set with the 

films initial seven openings on March 26 at 

the Trans-l.ux Hast, New York: the Fox 

\N ilshire, 1 os Angeles; the Cheri. Boston: the 

Cinema. NSashington: the Preston Ro\al. 

Dallas: the Coral. Coral Gables, and the 

Uptown I. Toronto. Tlicse engagements of 

the Wadleigh-Maurice Ltd. Production are 

.ill going strong, leaving broken records in 

their wake. 

Carefully following the successful path 

of the initial openings, the subsequent key 

engagements of "Woodstock" are being 

launched with strong campaigns that dovetail 

the unique advertising approach with 

big-space publicity and hand-tailored promotion, 

utilizing all media to blanket the 

entire market area. 

.\mong the special "extra ingredients" of 

each of the Icnral campaigns have been prcopening 

theatre screenings, with large numbers 

of influential young f>eople among 

those attending: strong radio saturation promotions, 

particularly involving youthoriented 

music stations: full attention to college, 

underground and suburban press on a par 

with principal urban dailies, and widespread 

distribution of such giveaways as buttons 

and heralds. 

Variety in Campaigns 

Reports from around the country indicate 

\arious slants on some of the local "Woodstock" 

campaigns. 

In Philadelphia more than 10.000 persons 

submitted entries in a "Woodstock" 

contest sponsored by WMMR Metromedia 

Radio, in which the winners attended a midnight 

screening of the film at the Cinema 19 

Theatre prior to its opening. In all, eight 

major radio promotions kept the airwaves 

humming. The timing of the opening also 

enabled WMMR to bring the "Woodstock" 

message to the huge "F.arth Day" crowd 

assembled in downtown Rittenhouse Square. 

The city's two principal newspapers, the 

Inquirer and the Bulletin, gave huge space 

to "Woodstock" in copy and both color and 

black-and-white photos. But of no less 

significance was the attention provided by 

newspapers of 21 area colleges, whose 

editors joined Warner Bros, representatives 

in meetings and discussions of the film. 

Similarly, such diverse newspapers as the 

Free Press, the Plain Dealer and the Distant 

Drummer, as well as Philadelphia After 

Dark, carried specially-prepared "Woodstock" 

sections. 

"Woodstock" heralds and buttons were 

widely distributed through the [wpular 

Electric Factory Concert Hall, music and 

record stores, and "mod" fashion shops. 

'Woodstock' 

Korvette's three big stores in Baltimore 

Towson. Glen Bcrnie and Route 40 joined 

- 

the big drive leading the April 

17 opening al 

the Ma\fair Theatre. In-store proniolioiis 

included contests, displays and distribution 

of heralds and buttons. Radio promotions 

were parlayed with a giant "Woodstock" 

television contest conducted by Kirby .Scott 

on WBAL-TV. Backing the strong newspaper 

publicitN campaign were the 32 

college newspapers in the area. Weather 

b.illoons floated atop the Mayfair marquee 

during the action-packed "Woodstock" 

pre\ lew day. as well as for the opening. 

Front-page amusement space in Cleveland 

newspapers heralding the Severance Theatre 

opening was joined with round-the-clock 

promotion on WIXY radio that involved 

thousands of contestants competing for preview 

tickets. 

In Kansas City three weeks of solid 

plugging on radio station KUDL and two 

weeks on station WHB were among the 

promotions leading to the opening here at 

the Roxy Theatre April .lO. The Kansas City 

Star broke into color in its pre-opening 

Sunday (26) coverage, while 12 area college 

papers went all-out for the film. 

Des Moines newspaper and radio publicity 

for the April 30 opening at the Capri Theatre 

was amplified throughout the area by 

involving the press and radio at Drake 

University, Iowa State in Ames, Simpson 

College in Indianola, Central College in 

Pclla and Grinnell College in Grinnell. The 

Dcs Moines Register and Tribune took part 

in the excitement which included the advance 

screenings, radio contests and giveaways 

that are now established elements in 

the campaign. 

So great was the excitement developed 

in Montreal for the previews ahead of the 

opening at the York Theatre that it resulted 

in wire-service breaks for "Woodstock" 

across the United States and Canada. Radio 

stations CKGM-FM and CKGM-AM led 

the air campaign with two weeks of roundthe-clock 

announcements, while more than 

10,000 "Woodstock" buttons were distributed 

in a single night here. 

Successful Radio Promotions 

All major Chicago newspapers, plus the 

large collegiate press, devoted overwhelming 

attention to "Woodstock" in advance of the 

May 1 opening at the State Lake Theatre, 

while radio station WL-S drew tens of thousands 

of contestants in one of its most successful 

promotions of all time. 

In Minneapolis, backing up the metnpolitan 

dailies and the collegiate press is 

top rock radio station WDGY, which will 

sponsor two screenings in advance of the 

May 7 opening at the Riverview Tlieatre. 

In cities and towns from coast to coast, 

the Warner Bros, campaign is 

rolling along, 

as "Woodstock" finds itself getting a lot of 

help from its friends. 

A yVIST radio promotion of a "Miss 

Loving Cup" contest helped to launch 

the eni;ageitient of Cohiiiihia Pictures' 

"Loving" which is now playing at the 

Plaza Theatre in Charlotte, N.C. The 

winner was selected hy a panel of 

judges from photographs suhmilied by 

contestants along with information 

about themselves. The winner, Yvonne 

Cox, a local girl, is a student of design 

and dramatics at the University of 

North Carolina al Charlotte. She is a 

fa.'ihion model and appears in a weekly 

television show. 

;S«SSSSSSSSSSSSSSSSSSSSSSSSSS&: 

Beautician Tie-Up 

For 'T Benefit 

For the opening of "Z" for a regular engagement. 

Carmen Meile, manager of Redstone's 

Showcase Cinemas in Lawrence. 

Mass., and John P. Lowe, Redstone district 

manager, took advantage of "National Beauty 

Salon Week" publicity and approached 

the local cosmetologist group to buy out the 

evening's performance. 

Through this effort, Meile and Lowe were 

able to tie up with the Massachusetts Cosmetologist 

Ass'n with committees in five 

major areas—Boston, Lowell, Northshore, 

Lawrence and Maiden—and promote a successful 

benefit opening night with a nonroadshow 

attraction. Proceeds from the evening 

were for the benefit of the children's 

hospital at the Boston Medical Center. 

The promotion consisted of the following 

special "package deal": a hair styling show 

was held on the stage with models from all 

the surrounding cities; a cocktail hour was 

held in the lobby prior to the screen performance; 

the premiere showing of "Z"; a 

souvenir program which produced added 

revenue with advertisements from merchants; 

one full page of advertisements appeared 

in the Lawrence Eagle-Tribune; three 

^^ 

special spreads of publicity in advance of ^^ 

the benefit evening plus a special page of 

publicity the following day appeared in the 

newspaper, and three area radio stations 

covered the opening. 

According to Meile, the promotion was 

a most successful event and the cosmetologists 

plan to make it an annual affair. 

ISO 

at 

he 

— 68 BOXOFFICE Showmondiser :: May 4, 1970

— 

— 

XHIBITOR HAS HIS SAY 

lABOUT PICTURESi 

~B- 

AVCO EMBASSY 

Don't Drink the Water (Avco Embassy) 

Jackie Gleason. Estelle Parsons, Ted Bessell. 

Well made and very enjoyable. My patrons 

liked it. Played Thurs., Fri., Sat. Weather: 

Cold.—Charles Burton, Buffalo Theatre, 

Buffalo, Mo. Pop. 1,780. 

Lion in Winter, The (Avco Embassy) 

Peter O'Toole. Katharine Hepburn, Jane 

Merrow. This was played out by the big 

towns. The people who wanted to see this 

movie drove to the bigger towns a year ago 

to see it. Played Sat., Sun., Mon. Weather: 

Snow.—Tina Slover, Almont Theatre. Almont, 

Mich. Pop. 1,400. 

CINERAMA RELEASING 

Hell in the Pacific (CRC)~Lee Marvin. 

Toshiro Mifune. Played with "Ring of 

Bright Water" (CRC). Both are rated G, 

both are great movies. "G" stands for good; 

"G" stands for general audience; "G" 

stands for God. I sure hope God understands 

why our people don't like G movies! 

Played Thurs., Fri., Sat. —Wayne Sill, Pastime 

Theatre, Medicine Lodge, Kans. Pop. 

3,000. 

COLUMBIA 

Cactus Flower (Col)—Walter Matthau, 

Ingrid Bergman, Goldie Hawn. This movie 

hasn't made it to our town yet either but 

many people have asked about it. Goldie 

Hawn steals the whole show. Walter Matthau 

is good also. It is a good, down-toearth 

comedy. We need more movies like 

this one.—David L. Fleming, director of 

public relations, Clifton Theatre, Huntingdon. 

Pa. Pop. 8,000. 

Easy Rider (Col)—Peter Fonda. Dennis 

Hopper, Jack Nicholson. The acting is fine, 

the story is good but the message is great. 

Played one week. Weather: Nice.—Jerry 

Reiter, Rialto Theatre, Pocahontas, Iowa. 

Pop. 2,500. 

METRO-GOLDWYN-MAYER 

Flareup (MGM)—Raquel Welch. James 

Stacy, Luke Askew. Good entertainment. 

The college boys like Raquel Welch and this 

pleased them. Business was good. Played 

Wed., Thurs., Fri., Sat. Weather: Cold.— 

Rupert Crosse Deserves 

Award for 'Reivers' 

Steve McQueen is wonderful in 

"The Reivers" (NGP), also starring 

Sharon Farrell and Mitch Vogel, and 

Rupert Crosse should win an Academy 

Award for best supporting actor. We 

ran this a week and business was good 

for our town. Give us more like 

Texas Theatre 

Shamrock, Tex. 

this. 

A. C. BROWN 

Direction, Editing Tops 

On 'Butch Cassidy' 

"Butch Cassidy and the Sundance 

Kid," 20th-Fox release starring Paul 

Newman, Robert Redford and Katharine 

Ross, is an excellent picture and 

we played to excellent business. Play 

this and you won't be sorry. It has the 

best direction and cutting I have seen 

in years. Played one week, in good 

weather. 

WAYNE GOODWIN 

Strand Theatre 

Angola, Ind. 

Wayne Goodwin, Strand Theatre, Angola, 

Ind. Pop. 6,500. 

Heaven With a Gun (MGM)—Glenn 

Ford, Noah Beery, David Carradine. Rough 

and violent as hell, but well produced. I personally 

liked it, as did my customers. 

Played Fri., Sat. Weather: Mild.—Charles 

Burton, Cozy Theatre, Lockwood, Mo. Pop. 

852. 

NATIONAL GENERAL 

Me, Natalie (NGP)—Patty Duke, James 

Farentino, Martin Balsam. Here is a very 

entertaining movie that had a good story 

and a very fine performance by Patty Duke. 

Comments were excellent and business was 

above average. Too bad that Patty Duke 

didn't get a nomination for "best actress." 

She certainly deserved one. Played Fri., 

Sat, Sun. Weather: Good.—Mel Edelstein, 

Lybba Theatre, Hibbing, Minn. Pop. 17,- 

000. 

20TH CENTURY-FOX 

Girl Who Couldn't Say No, The (20th- 

Fox)—George Segal, Virna Lisi, Lila Kedrova. 

Great business on a poor picture. It 

must have been the title. We had a few 

walkouts. Played Sun., Mon., Tues. Weather: 

Good.—Wayne Goodwin, Strand Theatre, 

Angola. Ind. Pop. 6,500. 

Undefeated, The (20th-Fox) — John 

Wayne, Rock Hudson. Tony Aguilar. The 

public in my community must have a secret 

they are keeping. For the life of me I don't 

know how to get them out of the house on 

Sunday. Even John Wayne in his typical 

showmanship couldn't get them out. A very 

good film. Played Sun.. Mon. Weather: 

Good.—Ray St. Romain, Bailey Theatre, 

Bunkie, La. Pop. 6,500. 

UNITED ARTISTS 

On Her Majesty's Secret Service (UA) 

George Lazenby, Diana Rigg, Telly Savalas. 

The lack of good action movies has opened 

the way for the success of this film. It is action, 

intrigue, romance and, of course, 

James Bond all rolled up into a good moneymaking 

movie. It stands with the best of 

Bond's, and so does George Lazenby. Played 

one week. Weather: Good.—David L. Flem- 

BOXOFFICE Showmandiser :: May 4, 1970 — 69 — 

ing, director of public relations, Clifton 

Theatre, Huntingdon, Pa. Pop. 8,000. 

UNIVERSAL 

Change of Habit (Univ)—Elvis Presley, 

Mary Tyler Moore, Barbara McNair. Elvis, 

you don't sing them like you used to. Nice 

flick but no click. Weather: Clear and cold. 

—Lew Bray. Eltex Theatre, Elgin, Tex. 

Journey to the Far Side of the Sun (Univ) 

—Roy Thinnes, Ian Hendry, Patrick Wymark. 

A disappointment at the boxoffice. 

There were lots of technical details and good 

color but not much action. Also the plot 

was a bit obscure, as is the case with most 

English-made pictures. Played Fri., Sat., 

Sun.—H. E. & C. W. Rowell, Idle Hour 

Theatre. Hardwick, Vt. Pop. 1,600. 

WARNER BROS. 

Valley of the Gwangi (WB)—James Franciscus, 

Gila Golan, Richard Carlson. Once 

in a while a picture of battling prehistoric 

monsters plus the world's smallest horse will 

draw a crowd. This happened to me when 

we used it. This will make a nice program 

picture. Double it with a clean (no profanity) 

western and you'll have a solid program. 

Nice color. Played Fri., Sat. Weather: 

Co'.d.— I. Roche, Starlite Drive-In, Chipley, 

Fla. Pop. 610. 

MISCELLANEOUS 

Johnny Cash: The Man, His World, His 

Music (Continental)—This documentary on 

Johnny Cash did very well and I was quite 

surprised. The picture was okay but some 

of the photography was not up to par. Johnny 

Cash sings a great number of songs, so 

if you have country music lovers in your 

area, by all means play this. Played Thurs., 

Fri., Sat., Sun., Mon., Tues. Weather: Very 

cold.—Mel Edelstein, State Theatre, Hibbing, 

Minn. Pop. 17,000. 

Libertine, The (Audubon) — Catherine 

Spaak. Jean-Louis Trintignant, Luigi Proiette. 

We were hesitant about playing a picture 

of this nature, but we soon got over 

that when we saw the lines start to form on 

opening night. The comments were good and 

so was the attendance. Played one week. 

Weather: Cold, with snow.—David L. Fleming, 

director of public relations, Clifton 

Theatre, Huntingdon, Pa. Pop. 8.000. 

Minnesota Showman 

Lauds 'Midnight' 

Wow! "Midnight Cowboy" (UA), 

starring Dustin Hoffman, Jon Voight 

and Sylvia Miles, is quite a movie. 

Even though it has an X rating, the 

movie can be played in most theatres, 

I believe, as the acting is terrific. 

Business was very good and the comments 

were excellent. Many people 

didn't like having Dustin Hoffman die 

at the end, and I think Jon Voight will 

be a boxoffice star from now on. 

MEL EDELSTEIN 

State Theatre 

Hibbing, Minn.

' 

Academy Award I Winners 1928-1969 

iSO 

at 

YEAR

. , . 

An lnt«pr«tlv. onalyil; o» Icy »"^. ^f^•'"•' "V^^Jiy,"" rAulorly. © It »or Cln.maS

REVIEW DIGEST 

AND ALPHABETICAL INDEX - very Good, • Ckod, - Foif. - Poor; - Ver, Poor. in the summory ft ji roUd 2 pluiel, — as 2 mininei. 

El 

. AlP 

42$A/^y^, J' > M.i.isns (79) CO 

42 rkt (95) C ..CUE 

*2 Utia MGM 

42.;.' ru*) it M Cat 

^.luplt (97) D*c Aqioiius 

42t>2ijU-A-i-H (121) It C ..20tli-Fai 

4220 OMtdiuB Cool (UO) Para 

Th« (105) >> W ..UA 

". Tin (IDS) 

n, IJ..U. Al U-M Film 

4227 OMiiu. Tiw (84) S«i . . Canbist 

42B3 0Mi»iviiiici M»fiuid (110) ,jl UA 

4259 0M«II> Matuirct. Tk« 

(12J) t Para 

4244 OMooitan. Tlit (92) C Satin . CUE 

42S5c««>n Zcio T«. (1001 SF . .WB 

4227 QHart (UO) Cimma V 

Mouchttti (80) 

Mrlo Cinema Ventures 

QHukair (84) Melo ..Hattn tnt'l 

iôS OMuMiy. Najiny, Sonny & Girly 

(101) Ho C CRC 

4271 OHy Lmer. My Son (96) D ..MGM 

My Nighl at Mauil's (lOS) D . . Pathe

. 

. 

. 

. 

. 

. 

F*otur« productions by company In order of releose. Running time In parentheses. ® Is tor ClnemoScope; 

® Panavision; TO 

- 

TO 

©Diary of a Schizophrenic 

Girl (108) D..6904 

Ghlslalne D'Orsay, Margarita Lozano 

©Horror House (79) ....Ho. .7002 

Frankle Avalon, Jill Haworth 

(in combination with) 

©The Crimson Cult (87) Ho. 6814 

Boris Karloff 

©The Man Who Had Power 

Over Women ( . 

Rod Taylor, Carol White, James 

Booth 

. ) D 

©King of the Grizzlies (93) Ad. .222 

John Tesno, Ouis Wiggins 

©Cycle Savages (82) Ac. 7003 

Brace Dem, Melody Patterson 

©Paddy (97) CD . . 7002 

Des Cave, Mllo O'Shea 

©The 24-Hour Man (..) ..C..7005 

Harold Leipnltz, Slbylle Marr 

(Special Release) 

©Wedding Night (..) D..7006 

Tessa Wyatt, Dennis Waterman 

©Witchcraft '70 (..) ..Doc. .7004 

©Suppose They Gave a War and 

Nobody Came (..) C..234 

Tony Oirtis. Ernest Borgnine 

(Pre-Release) 

©Too Ute the Hero (..)(§) D . .213 

Michael Calnc, Cliff Robertson 

(Pre- Release) 

>-< 

©Cry of the Banshee (..) ..Ho. 

Vinopnt Price, Robert Huttnn 

©Suppose They Gave a War and 

Nobody Came (..) . ..C..234 

(Gene^.^l Kele.isc—See May) 

©The Wife Swappers (..) .. 

James Donnelly, Valerie St. John 

©Too Late the Hero (..) 

® D..213 

(General Release—See May) 

©The Beast Must Die 

(Haude Chabrol 

©Invasion of the Body 

Stealers (..) SF..6906 

Ceorge Sanders, Maurice Bvans 

©A Bullet for Pretty Boy. .Ac. .7010 

Fabian Forte, Jocelyn Lane 

Mafia 

D..6907 

naiidia Cardlnale, Franco Nero 

©Tough Time for Bachelors . . ..C. 

Harold lyeipnitz. Sibylle Marr 

©Up in the Cellar C. 

Wes Stern. Joan Collins 

©The Vampire Lovers 

Ho. 

Peter CushJne. Dawn Addams 

. 

©Macho Callahan W. 

David Janssen. Jean Seberg 

©The People Next Door D.. 

EHi WaUach, Julie Harris 

©Promise at Dawn Hi . 

Melina Mercouri, Assaf Dayan 

©Soldier Blue Hi.. 

Candice Bergen. Peter Strauss 

©The Sporting Club Ac. 

Robert 8. Field, Maggie Blye 

©Sunflower 

Sophia UiTen. Klarcelio MastroiannI 

©The Swimming Pool (120) ..Cr.. 

Alain DeioD, Romy Schneider 

©Aristocats (78) Mc 

(.Animated) 

©Boatniks 

C..227 

itobert Morse, Stefanie Powers 

©The Newcomers D . . 226 

Steve Forrest, Vera Miles 

©Ask Agamemnon D . 

Judy Geesnn. Jlartin Potter 

©How Do I Love Thee ® C. .226 

Jackie Gleason. Shelley Winters 

©A Last Valley D . 

Michael Caine. Omar Sharif 

©Mumsy, Nanny, Sonny & 

Girly 

Michael Bryant, Ursula Howells 

C 

. 138 

©Tomorrow M . 

Olivia Newton-John, Karl Chambers 

O 

BOXOFFICE BooIdnGuide :; May 4, 1970

FEATURE 

CHART 

TK. .n to .ê„ -"- '0"b.«o..o„. th.,«t .nd.c...n,^^^^^^ 

I'^lt'^STv, 

Dfomo; (An) Anlmotcd-AcHon; (C) Comedy, ICD) ""•J^ "', n,l_:.. ',oD) Outdoor Dromo; (S) Spcctocio; 

i?r5i,L^:vîo^-Tsru^'o°ro?\i:.',».^°^r^^ 

--:• '-^' '^--- 

Dromo, (Su.) Su.pcns. Dromo; (Wor) Wor Dromo; (W) Western.

FEATURE 

CHART 

PARAMOUNT 

I U 

©Ace High (122) W..6!«U 

Ell Wallach, Terence Hill 

OThe lUlian Job (100) ..C..6928 

Michael Calne, Noel Coward 

OMedium Cool (UO) ....D..6907 

Robert Forster. Verna Bloora

. 

D 

Oct 

MISCELLANEOUS 

Rtl. Dtit ! 

ALASKAN APVENTURES 

^^Tlii. Ii M. Wait 

iUS> 

D«..Nn69 

AQUARIUS FILMS 

QMarried Cm»I* (97) D«c Feb 70 

Ret Date 1 

.vliile (89) . 

ri Terry (Viae 

6S 

BOXOFFICE 

CAMBIST FILMS 

:;Ti,e win< 184) Sm D Nm69 

Jul Sierllnc. Robert RmIui 

PMitions of Ian 

(75) Sbt I«ir70 

InbrI Sarll 

CANNON REL. 

rirdo ind Lij (82) F..Ftb70 

S»-rlf Klihfr. Plant Muiseal 

OT>it Dmmtr (8$) .0. Apr 70 

T>jTk Tirt, Brrti Utrlni 

Amirlcan Rmlt/tion 2 

(80) Doc Sipt69 

CINEMATION INDUSTRIIS 

Qftmy Hill (91) S«x Oct 69 

DluiA KJaer, Htna Eknbiek 

CINEX 

INrL 

*' r ^- r! Sei Llres of Rofliw and 

»> 1 Sti C Jan 70 

>' Meto Jan 70 

INTERNATIONAL 

OTctnit Tulip (SO) Sex D Feb 70 

Ste»e Dfrkrn- n Pe^cy SImr«>n 

CROWN INTERNATIONAL 

^Tlit Big Hunt (94) Ad Noi 69 

ft'W flirin rUsne McBiln 

3Tlie SidtbKters 

(90) Sus..0ct6S 

Die Wild Pintytat 

(86) Sex D.Apr 70 

Obeli* D>ni, Dean B)7an 

OISTRIBPIX, INC. 

OLnes of Geofgette (68) D Oct 69 

A Bride for Brenda (67) Oct 69 

Tile Three Seieteeri C Nn 69 

SDHilih (68) Not 69 

OOROWITE CORP. 

>rt M K Bum 

I 

Lortri 

.^> S« C. Feb 70 

VIC Ijnrr (tirU MalhU 

Nale4 Pjrsuil (71) S«i D Mar 70 

O'(olorieus Concubines 

(90) Ac Mar 70 

CNoteriain Cleopalia 

(88) Melo Apr 70 

S^nnrm. John Uotn 

OWilbur and the Baby Factory 

(92) Ac C May 70 

. 

OWild. Free and Hiin«ry 

(95) Ac D May 70 

OAn Incli of Lote (92) D. June 70 

2.000 WeeU (92) June 70 

Tobacco Roody (80) S

Opinions on Current Productions 

ÊATURE REVIEWS 

Symbol O denotn color; €: ClnemaScopa; ® Ponavlslon; ® Technlramo; ® other anomorphk processes. For story synopsis on eoch plctura, see rcvma side. 

THE EXECUTIONER 

CiV Spy Drama 

® © 

Columbia 107 Minutes Rel. June '70 

( ) 

With some good names in stars George Peppard, Joan 

Collins and Judy Geeson and attractive Panavision and 

Technicolor location shooting in Athens and Corfu, Columbia's 

spy thi-iller "The Executioner" should play to 

fair retui-ns generally. Refreshingly, it's pure entertainment, 

unless the fact that spying is a dirty business can 

be considered a moral. That the plot is confusing might 

help to keep the audience on its toes, since there isn't 

enough action in the film. This is a pity, since director 

Sam Wanamaker (also an actor; shows real style in a 

few brief fights between Peppard and the villains. The 

flashback technique is employed to tell most of the tale, 

with many plot twists keeping the viewer guessing as to 

who's on what side. The final twist proves to be one too 

many. Peppard performs in a manner in keeping with the 

proceedings, while Miss Collins is mostly decoration. Judy 

Geeson impresses with a more matuie role than usual and 

shows that she's ready for better parts. A fine supporting 

cast is composed mainly of British actors of the stature 

of Nigel Patrick and Keith Michell. Alexander Scourby 

has a nice bit as a folksy CIA agent. Charles H. Schneer 

produced for American Films, from a screenplay by Jack 

Pulman and a story by Gordon McDonnell. 

George Peppard, Joan Collins, Judy Geeson, Nigel Patrick, 

George Baker, Oscar Homolka. 

TRUMAN CAPOTE'S TRILOGY 

1] 3 '"'%'""'= 

Allied Artists (6908) 100 Minutes Rel. Nov. '69 

Three Ti-uman Capote stories, related only in that 

they deal with loneliness and that the central female 

character in each is a spinster, have been combined with 

superb acting, dii'ection and editing in this Allied Ai'tists 

release, designed to appeal strongly to the intelligentsia 

and to students of creative wi'iting and the drama. Each 

segment originally was shot as a 52-minute television 

show, but thi'ough judicious editing, the theatrical film 

emerges with added impact. The direction by Prank 

Perry, who also produced, is sensitive, and the screenplay, 

by Capote and Eleanor Perry, is beautifully adapted to 

the talents of four- of the theatre's most illustrious actors: 

Mildred Natwick, as the aging and rejected namiy in 

"Miriam"; Maureen Stapleton, as the lonely spinster 

seeking a husband among widowers visiting a cemetery, 

and Martin Balsam, as one of the widowers, in "Among 

the Paths to Eden," and Geraldine Page, as the elderly 

woman devoted to a small boy, in "A Christmas Memory." 

Technical details are excellent, and the Eastman Color 

location shooting impressive, utilizing Central Park and 

its environs for "Miriam," a Queens cemetery for "Eden," 

and a Southern wintertime locale for "A Christmas Memory." 

Mildred Natwick, Maureen Stapleton, Martin Balsam, 

Geraldine Page, Susan Dunfee, Donnie Melvin. 

THE LADY OF MONZA 

[HIHistorical 

Drama 

Tower 

98 Minutes 

Rel. May '70 

Seldom has anything as tasteless as Tower Pi-oductions' 

first release, "The Lady of Monza," been offered to the 

public. Although based on a true happening at the convent 

of Monza in 17th Centui-y Italy and documented as 

true by the present Pope Paul 'VI, the film is mainly an 

exercise in sex and violence. A strong anti-religious sentiment 

is apparent and chmxh groups may protest against 

showings of the film. All things considered, "Tlie Lady 

of Monza" does seem to have potential if very carefully 

handled. In today's market, no one can really feel offended 

if he knows what the subject matter is about. Starring 

as the wronged nun. a Mother Superior, Anne Heywood 

seems more of an aristocrat than a woman of God. Her 

role doesn't allow for too much depth, but she manages 

to be beautiful and sincere. Director Eriprando 'Visconti 

has stressed sensationalism and violence, making the 

film exploitable on those counts. Luigi Kuveiller's 

Eastman Color lensing is a prime asset. Silvio Clementelli 

produced from a screenplay by Bona and Visconti. 

Already a hit in Eui-ope as "La Monaca Di Monza" (The 

Nun of Monza), it can score here, depending on its audience 

acceptance. 

Anne Heywood, Hardy Kruger, Antonio Sabato, 

Carla Gravina. 

ro 

If 

A MAN CALLED HORSE 

National General (7003) 114 Minutes 

Qp 

Western 

Rel. May '7» 

What must rank as one of the most realistic and uncompromising 

of films dealing with the American Indian, 

Elliot Silverstein's "A Man Called Horse" could very 

easily be a big hit. While the violence depicted tlrroughout 

may prove too much for gentler sensibilities, today's 

audiences are more apt to accept the film for its realism. 

One scene in particular, a test of manhood known as the 

Vow to the Sun, is bound to be controversial: certainly, 

this will be one of the most talked-about movies of the 

year. Although based on a short story by Dorothy M. 

Johnson, the fUm conveys such a strong impression upon 

the viewer that many will believe it is true. In the lead, 

Richard Harris demonstrates how much a dedicated actor 

must give to his art: in many scenes, he obviously endm-ed 

quite a lot. His fine performance is matched, perhaps 

even topped, by that of Judith Anderson as an aged 

Sioux, mother of the chief. The supporting cast, comprised 

of international talent, is sparked by an arresting 

performance by Jean Gascon as Harris' interpreter. Corinna 

Tsopei is charming as the Indian maiden whom 

Sandy Howard produced the Pana- 

Harris comes to love. 

vision-Technicolor drama in Durango, Mexico, with a 

good assist from Yakima Canutt as second unit director. 

Richard Harris, Judith Anderson, Corinna Tsopei, Jean 

Gascon, Manu Tupou, Eddie Little Sky. 

HI MOM! m 'X 

Sigma III 87 Minutes Rel. April '70 

Brian De Palma's "Hi, Mom!" is a black comedy in 

both senses: it has a Negro supporting cast and is quite 

bizarre. Things begin promisingly—and hilariously—with 

an accui-ate spoofing of inadequate housing and the 

making of sexploitation films. Then the color lensing 

tui-ns to black and white un both senses of that term), 

as a Negro play troupe tui'ns the tables on its white patrons 

and treats them as badly as any white ever mistreated 

a black. Although extremely realistic, this portion 

is so unlike the rest of the film that it upsets the balance 

of the plot and confusion results as to the producer's true 

intent. At any rate, "Hi, Mom!" is topical as it kids Vietnamese 

veterans, bombers, the sexual revolution, liberal 

whites and movie-making itself, complete with fast moidon, 

tion, slow motion, masked shots and subtitles. Robert 

Ber DeNiro (who was the drug-addicted Barker son in "Bloody 

Mama") is fine as a typical anti-hero. Charles Hu'sch 

produced mainly in New York's Greenwich Village; he 

and De Palma did the original story, which De Palma 

adapted. Some frontal nudity will probably earn the film 

an X unless cut; restricting teenagers would be a shame 

since the whole show will appeal to them. De Palma also 

made the popular "Greetings." 

Robert De Niro, Jennifer Salt, Gerrit Graham, Allen 

Garfield, Carole Leverett. 

CHERRY, HARRY & RAQUEL 

(x)%?°:f' 

Eve Productions 71 Minutes Rel. Dec. '69 

The last film that Russ Meyer made before signing 

with 20th Centuiy-Fox to produce and dii-ect "Beyond 

the Valley of the Dolls" and tlu-ee more major productions, 

"Cherry, Harry and Raquel" grapiiically demonstrates 

how he made his reputation with sex pictures. 

Seemingly acres of bare skin are e.xposed with little regard 

for motivation or plot. A nude girl, Astrid Lillimor, 

tui'ns up in the unlikeliest situations throughout and 

serves as Meyer's wi-y comment on the film in general. 

She's "unbelievably endowed" as the press releases say; in 

fact, all of the girls in the cast are amply proportioned 

and demonstrate that fact constantly. Redheaded Linda 

Ashton and blonde Larissa Ely certainly show gorgeous 

form. Male leads Charles Napier and Bert Santos also 

bare all, but the girls get the best exposm-e. The film begins 

with a pompous narrator telling of the evils of dope, 

but all hopes of serious drama are abondoned by the film's 

campy style. By the time the narrator comes back to 

wrap things up, after a twist ending, everyone is aware 

that this take-off is just a big put-on. Meyer proves 

to be the whole show: he wTote, produced, collaborated 

on the screenplay, photographed and edited and plays a 

bit (a man at a pooli. DeLuxe Color is excellent. 

iOPi Linda Ashton, Charles Napier. Larissa Ely, Bert Santos, 

_— 

Franklin H. Bolger. 

4288 

The review, on these poge. moy be filed tor future reference in ony of the follow ng ways (1) f"V ''^ 'J. m'"^, P cfuSl 

loose-leof binder; (2) individuolly, by compony. In ony stondord 3x5 cord index file; or (3) in the fOXOFf ICE PICT URI 

GUIDE three-ring, pocket-slie binder. The letter. Including » y*""* •"PP'>'. °' ^°''^]^,ia L «l Ml ^«o». Îd' 

moy be obtained from Assocloted PubllcoMons, nS Von Brunt Blvd., Konsos City, Mo. 64124 for $1.50 postage paid. 

BOXOFFICE BooldnGuide :: May 4. 1970 4287

Allen 

works 

FEATURE REVIEWS Story Synopsis; Exploitips; Adlines for Newspapers and Programs 

( 

TIU; STOKY: "A M-\u I ;ill«d llorsf" (NGP) 

In l8Ja. an Eiinlish Lord 'Richard Hiinisi is lumtlns 

in l!v AnuTicnn DakoUs when the Sioux kill his three 

Ku. lie liini. He's dragued naked to the vilhi 

made a tK-nst of biuden a liorse— for 

I 

111, vw. T Judith Anderson". Only the Frenchman 

''' in I. who pretends to be crazy to avoid oi.. 

work. >, iKlisli and acts as Harris' interpreter. 

Hams dicides lo escape by first taking the chief's sister 

'""' 

iCoiinna Tsopt>li as a wife. This he accompUshcs by killiiiR 

two Sliosliones and scalping one. He then undergoes 

tlie Vow lo the Sun. a test of manhood wliereby he's 

suspended by ropes tied around spikes placed through his 

breasts. The Chief iManu Tupoui accepts Harris as a 

brotlier. During a Shoshone attack, the chief and the 

Prencliman die. Pregnant Tsopei also dies and Harris becomes 

Anderson's "son." After his death, he leaves the 

village. 

i;.\IM,()ITIPS: 

Till' rugged authenticity of the film should be played 

up; Hichard Harris and Dame Judith Anderson have impressive 

names for the marquee. Elliot Silverstein, known 

for "Cat Ballou." has really created an off-beat drama; 

stress the unusual land extremely realistic" Vow to the 

Sun. Where possible, arrange tie-ins with Indian groups. 

CATCHLINES: 

"A Man Called Horse"—An Extraordinary Story About 

an Extraordinary Man. 

THE STORY: 

"Hi, Mom:" (Sisma III) 

Jon Rubin 'Robert De Niroi rents an apartment in 

New York's Greenwich Village and proceeds to take candid 

movies of the iDeople in an adjoining building. With 

some of the results, he talks nudie film distributor Joe 

Banner > Garfield" into financing his "peep art." 

Jon makes a play for lonely Judy Bishop (Jennifer Salt". 

who rooms with two popular girls. His strategy is to seduce 

her in view of his strategically placed camera, but 

she proves too quick for him. Banner fires him and Jon 

auditions for the role of a cop in a production entitled 

"Be Black. Baby!" This proves to be an ultra-realistic 

"happening" in which the black actors harangue the 

white patrons and turn the tables on them when they 

"switch" races. After that. Jon watches the blacks and 

a white leader. Gerrit iGerrit Graham" try unsuccessfully 

to take over the apartment house. When Jon weds 

Judy and she becomes pregnant, he decides he can't ^ 

stand respectability and so dynamites the building. At 

the end. he turns up masquerading as a soldier returned 

from Vietnam to comment on the blast. 

EXPLOITIPS: 

Play up the youthfulness of the cast and producers. 

Robert De Niro was in "Bloody Mama" and Jennifer Salt 

was recently seen in "Midnight Cowboy." 

CATCHLINES: 

Peep Art Is Discovered! Come See It in "Hi, Mom!" 

Mom Was Never Like This. 

THE STORY: "Cherry, Harry & Raquel" (Eve) 

Deputy Harry ( Charles Napier " for Arizona kingpin 

Franklin i Franklin H. Bolger". who orders him to kill 

Apache "John Milo". an Indian who's upsetting his narcotics 

trade. HariT and driver Enrique 'Bert Santos) plan 

an ambush that backfires, but figure that he'll die of his 

wounds. In a hospital, Fianklin is ministered to by English 

nurse Cherry i Linda A.shtoni. Harry's mistress, and 

by Raquel "Larissa Elyi. a prostitute. On the desert, the 

Apache—in Harry's stolen jeep—pursues and kills Enrique. 

About to make love to Fi-anklin, Raquel finds he's 

been miu-dered by the Indian. As Raquel and Cherry begin 

passionate embracing. Harry and the Apache fight 

a bloody gun duel to the death. Everything proves to be 

the creation of Raquel. who's WTlting a novel. 

EXPLOITIPS: 

The skin trade will really go for this one; emphasize 

that nothing is to be taken seriously. The well-endowed 

females in the cast should lure them in. Since Russ Meyer 

is now a major producer at 20th Centiu-y-Fox. it would 

be wise to play up his name. Offer passes to patrons supplying 

the longest lists of films with girls' names in the 

title. The theme song "Toys of Our Time" by Byion Cole, 

James East and Stu Phillips, is exploitable. 

CATCHLINES: 

Cherry, Harry and Raquel—Menage a Trois! ... A Fun- 

Drama Full of Laughs and Excitement for Broad-Minded 

Adults. 

""" 

Doc 

THi: STOKY: "The Executioner" iCol) 

Amidst a land.scapc of dead bodies, British agent George 

Pi'ppard tends to wounded Joan Collin.s. Thinking back, 

he recalls the failure of OiJeralion Finball, a mi.ssion he 

undertook in Vienna. Suspecting something wrong, he 

l)ersuades his girl, Judy Geeson, who works in intelligence, 

lo lift the files on other failed mi.ssions. In each case. 

Collins' husband. Keith Michell. was involved and Pepijard 

accu.ses him of being a double agent. Superiors Colonel 

Nigel Patrick and Charles Gray clear Michell, but 

Peppard swears to get him. When chemist George Baker 

catches Michell going through secret papers, Peppard 

kills him. Taking his place on a mi.ssion lo Greece, Peppard 

meets Collins and later CIA man Alexander Scourby. 

A colonel, Peter Dyneley, kidnaps CoIUiik and offers to 

exchange her for the valuable cliemist. Realizing that 

the chemist wanted Michell out of the way because of 

Collins, Peppard is tortui'ed by his mistake. The CIA man 

rescues them. Collins leaves and Peppard is reunited with 

Geeson. His superior tells him that Michell was a Russian 

agent and that he—Peppard—is due for promotion. 

EXPLOITIPS: 

Play up tlie star names, and the Greek locales. Emphasize 

the spy aspects of the plot. Dress up a man in an 

executioner's costume to help promote the film. 

CATCHLINES: 

The Cold War Spy Game Gets Hot in the Story of the 

Spy Who Became An Executioner! 

THE STORY: "Truman Capote's Trilogy" (AA) 

In "Miriam," governess Mildred Natwick is rejected by 

lier former charges. She meets a young girl. Susan Dunfee, 

who constantly appears to taunt the governess atwut 

her loveless existence. Their quanel reaches a climax 

when Dunfee destroys the pictui-es of Natwick's one-time 

infant charges, and. enraged, Natwick pushes the girl 

out an open window. In "Among the Paths to Eden," 

spinster Mam-een Stapleton strikes up a conversation in 

a cemetery with widower Martin Balsam and reveals that 

she is seeking a liusband. Balsam gently rebuffs her and 

as they say goodbye Stapleton tm-ns toward another 

widower, just entering the cemetery. In "A Christmas 

Memory," a small boy, Donnie Melvin, and his elderly, 

but cliild-like distant cousin, Geraldine Page, shut out 

Contact high school and college 

the rest of the household to form their own small world 

as they prepare to celebrate their last Christmas together. 

EXPLOITIPS: 

Tie-in with bookstores to promote the Macmillan hard- 

. . . 

cover book on "Ti-ilogy." 

instructors of classes in creative writing, drama and filmmaking. 

CATCHLINES: 

The Adult Motion Picture for the Whole Family! 

An Extraordinary Motion Pictui-e Collaboration—Truman 

Capote, Prank Perry, Eleanor Perry, Geraldine Page, 

Mam-een Stapleton, Martin Balsam, Mildred Natwick, 

THE STORY: 

"The Lady of Monza" (Tower) 

In 17th Century Italy, nobleman Gian Paolo Osio (Antonio 

Sabato) seeks refuge in the convent of Monza after 

killing a tax collector for the Spanish government. Father 

Arrigoni (Hardy Kruger) persuades the Prioress, 

Sister Virginia dc Leyva (Anne Heywood), to give Osio 

shelter. To insui-e his future, Osio rapes the Prioress, 

aided by Sisters Benedetta (Margherita Lozanoi and Ottavia 

"Annamaria Alegianii, After giving birth to a 

daughter, Vu'ginia finds herself in love with her attacker 

and seeks to renounce her vows. The daughter of a prince, 

Virginia supports the convent with her dowry but is defeated 

for re-election as Prioress. Osio moves into her 

chambers, arousing the jealousy of scrub giil Caterina 

iCarla Gravinai. She threatens to expose them and Osio 

beats her to death. The church authorities begin an investigation 

and Osio escapes with the nuns who helped him. 

He kills Ottavia. After Virginia's arrest. Osio tries to 

effect a rescue but is murdered. Arrigoni, who professed 

his love for Virginia, is brought to trial. Virginia is sentenced 

to be walled up alive. 

EXPLOITIPS: 

Be careful about publicizing the fact that Pope Paul 

VI brought the historical facts to light. Many might accept 

this as reflecting the chinch's approval. 

CATCHLINES: 

Sister Virginia Was Raped—And Like Any Woman, 

She Fell in Love. 

BOXOFFICE BooldnGuide :; May 4. 1970

ITES: 2Sc per word, minimum $2.50, cash with copy. Four consecutive insertions for price of 

fee. When using a Boxoffice No., figure 2 additional words and include SOc additional, to cover 

St of handling replies. Display Classified, $25.00 per Column Inch. CLOSING DATE: Monday 

on preceding publication date. Send copy • and answers to Box Numbers to BOXOFFICE, 

5 Van Brunt Blvd., Kansas City, Mo. G4124. 

cuflRine 

HELP WANTED 

'regressive ond growing California 

heatre company with large circuit of 

valk-ins and drive-ins needs ambitious, 

'oung (22 to 35) men. Some theatre 

nanagement experience is helpful, but 

lot required. We will train you! 

xcellent hospitalization, life insurance 

ind retirement program. 

Send resume to P.O. Box 69402, 

Los Angeles, Calif. 90069 

rHEATRE MANAGER TRAINEE: Work 2-3 

inths, Dallas. Advance to own theatre. 

cellent salary, tringe benefits. No teleone 

please. Mail resume: Western theas, 

8816 Sunset Blvd., Los Angeles, Calit., 

)69. 

Experienced manager/sho«mieu vânted 

South Texas circuit. Very minimum of 

Dorts and detail to do. Good salary, 

ncession bonus, hospitalization and life 

lurance. Send recent photo and com- 

Jte resume to. Boxoffice, 2182. 

rheatre manager. New York City subt) 

(Westchester County). No weekckiy 

ttinees or late shows. Salary optn. 

sstchester Playhouses, 125 North Main 

, Portchester, New York. 

^regressive and growing Texas theore 

company with large circuit of 

3rive-lns, needs ambitious managers 

ind monager trainees. Some theatre 

nanagement experience helpful but 

lot required. We will train you. 

ixcellent hospitalization, life insurance 

and retirement program. 

Send resume to Dept. M 

P.O. Box 69402 

Los Angeles, Calif. 90069 

LADIESl OUR EXPERIENCE PROVES 

)U CAN DO THE JOB. Our progressive, 

ponding company in Florida, con train 

u for whal you may not have learned. 

SGsant working conditions in first class 

rroundings await you. Apply: Boxoffice, 

39. Send photo and detailed, resume. 

Non-Union projectionist, full or pcfrt 

le. Downtown Kansas City house. Call 

mager, VI 2-4215- 

W anted: Young couple, man and wife 

:perienced in theatre operation. To take 

sponsibility, located in Oklahoma, Lake 

ea. Send recent photo and complete 

sume to, Boxoffice, 2201. 

POSITIONS WANTED 

Supervisory, general management, unr 

40, 15 years experience with large 

ain. Hard tops, drive-ins, all phases, 

•xoffice, 2184. 

Manager, conventional and drive-in. 

>le to take full charge. Presently emayed, 

prefer Northwest. Boxoffice, 2187 

EQUIPAAENT WANTED 

EQUIPAAENT FOR SALE 

DEIBLER TRACKLESS TRAIN. 914 Claf- 

Im Road. Phone: Area Code JE 9-5781 

Manhattan, Kansas. 

Latest, new projectors. Runs 3 hour programme. 

Bovilsky, 34 Batson St., Glasgow, 

Scotland. 

1.000. Heywood Wakelield seats, fully 

upholstered backs and bottoms, in good 

condition. Kerasotes Theatres, 104 North 

Sixth St., Springfield, 111., 62701. 

ALL EQUIPMENT from Central Massachusetts 

theatre. 400 seats, generator, 

Simplex heads, lamps, sound. Nutter 

Theatres, Putnam, Conn. Phone: 203 

928-2532. 

DeVry. Semi-portables, 35mm Mazda 

lamps. Bob Foster, 1123 E, Henderson St., 

Cleburne, Texas. 

Coin handling device for rapid sortingcounting-wrapping. 

$29.95, satisfaction 

guaranteed. Inquire details, Dept. 1414, 

NADEX, 220 Delaware, Buffalo, New York, 

14202. 

COLOR MERCHANT TRAILERS 

Only S62.50 ior a 45 it. color merchant 

ad with 5 scenes, narrated track, with appropriate 

music, superimposed with address, 

fades and dissolves, produced from 

your transparencies. Three-day, in-plant 

service, H d H Color Laboratory, 3705 

No, Nebraska Ave.. Tampa, Florida, 

Phone: 813 248-4935. 

FILMS FOR SALE 

16MM Classics. Illustrated catalog 25c 

Manbeck Pictures, 3621-B Wakonda Drive, 

Des Moines, Iowa. 

RARE 16mm and 8nun collectors classics. 

Also equipment and classic posters, etc. 

NILES CLASSICS. P.O. Box 2545, South 

Bend, Indiana, 46613. 

For sale: Used sound and silent features, 

shorts, trailers, posters, stills etc. Box 0187, 

College Grove Center Station, San Diego, 

Cahf., 92115, 

FILMS 

WANTED 

Sexploitation films %vazited tor exhibition 

in Canada. Contact; ROLAND SMITH, 

5380 St-Laurent, Montreal 151. Canada. 

16mm. 35mm features, shorts, etc. Corona 

Film Service, 51-20 103rd St., Corona, 

New York, 11368. 

Old classics, musicols to rent (35mm) 

, 

also 16mm, 5 min musicals, clean, western 

for movie jukebox. (Scopitone). Dr. Nelson, 

Powers Lake, N. Dak., 58773. 

Wanted; 35mm and 16mm features, shorts 

etc. Box 0187, College Grove Center Station, 

San Diego, Calif. 92115. 

FILMS 

FOR RENT 

HORROR, MONSTER shows, 35mm. Box 

1022, Dallas, Texas, 75221, 

THEATRES WANTED 

WANTED TO BUY or lease indoor, outdoor; 

metropolitan area. Contact; Griffith 

Enterprises. Roxy Theatre Building, 1527 

Washington Avenue, Miami Beach, Florida 

33139. 

THEATRE IN 

HOUSE 

METROPOLITAN AREAS in 

any city with population of at least 100,000. 

Contact: G. Takayoshi at Republic Amusements 

Corp. 8816 Sunset Blvd., L.A., phone 

(213) 659-1600. 

WILL RENT OR LEASE: Indoor theatre, 

metropolitan areas in any state with population 

at least 100,000. Contact: Americana 

Entertainment Association, 929 E. 139th 

Avenue, Tampa, Florida, 33612. 

Wont to lease. Fully equipped, indoor 

motion picture theatre in Southern California. 

Contact: Hammond Productions, 

1660 No. Berkeley, 201, Pomona, Calif., 

91767. 

Will rent, lease or buy indoor or outdoor 

theatre in Washington, Oregon, California. 

Boxoffice, 2200 

THEATRES FOR SALE 

Majestic Theatre, Monroe, Mich. Recently 

put in A-1 condition, $40,000. Also; Lincoln 

Park Theatre, Lincoln Park, Mich. 

You must seel Call: 313-961-9517. 

NATIONAL THEATRE BROKERS. For 

complete information write, Joe Joseph, 

P O. Box 31406, Dallas, 75231. Phone: 

214-353-2724 or 214-368-3897. 

280 seats, remodeled. 70M draw, 20 

mile radius. Retiring. $12,500 f.p. P.O 

Box 175, Carpinteria, Calif,, 93013. 

Manor Theatre. Sacramento, Calif., 600 

seats. Shopping center, population draw 

500,000 $15,000 buys equipment and lease. 

Mike Weldon, 1144 Poinsettia Avenue, 

Manhattan Beach, Calif., 213-374-6484. 

For sale! 350 car, drive-in theatre. 

Western Kansas county seat town, 2500 

Nearest competition, 40 miles. Very good 

condition, fully equipped, ready for opening. 

Next to city limits. 15 acres ground 

on cross country U.S. 54 Highway. Meade, 

Kansas. Write: Jay Wooten, Box 1229, 

Hutchinson, Kans,, 67501, 

Park Theatre, Lincoln Park, Mich. Only 

Theatre m this Detroit suburb. Includes 

2 rentals, plus adjoining, large vacant 

property. Call: 313 961-9517. 

550-car drive-in. recently completely renovated. 

New paving, paint, etc. Land included, 

priced reasonably. 900,000 population. 

S K. Barry, 220 W. Skyview Drive, 

San Antonio, Texas, 78228, Phone: ac/512 

434-2901. 

THEATRE TICKETS 

QUALITY Service, Low Prices! KANSAS 

CITY TICKET COMPANY (816) 241-8400, 

715 No. Agnes, Kansas City, Mo. 64120. 

THEATRE SEATING 

WE REBUILD THEATRE CHAIRS anywhere. 

Finest materials, best workmanship, 

LOW prices. CHICAGO USED CHAIR 

MART, 1320 So. Wabash Avenue, Chicago, 

60605. Phone: 939-4518. 

CHAIRS REBUILT ANYWHEREl EXPERT 

workmanship, personal service, finest materials 

Arthur Judge, 2100 E. Newton Ave., 

Milwaukee, Wisconsin. 

SPECIAUSTS IN REBUILDING CHAIRS. 

Best workmanship. Reasonable prices. New 

and rebuilt theatre chairs for sale. Heywood, 

Ideal American. Staggering, re 

spacing. Travel anywhere. Seating Corpo 

ration of New York (Neva Burn), 247 Wa 

ler Street, Brooklyn, N.Y. 11201. Tel 21;:- 

675-5433. (Reverse charges.) 

SANDS THEATRE SEHVICEI America's 

largest complete service company. Refurbishing, 

installations, staggering respacing. 

Travel everywhere. Custom made 

replacement covers, shipped anywhere. 

Write: SANDS THEATRE SERVICE, 60 

Broadway, Providence, Rhode Island, 

02903. Sales Office: 8 Osmond Street, East 

Haven, Connecticut. 

25 YEARS EXPERIENCE in Seating rehabilitation. 

Chairs ior sale. NlCK's Seating 

Company. 17 Cadman Plaza West, 

Brooklyn, New York, TR 5-4047. 

For sale: 2,400 American Avion, also, 

400 push backs. BARGAIN! Harry Melcher, 

3232 W. Fond du Lac Avenue, Milwaukee, 

Wise, 53210. Phone: 414 442-5020. 

MISCELLANEOUS 

WANTED: Press books, posters, lobby 

cards. New - old. Write: Box 1406, Milwaukee, 

Wise. 53201. 

BUSINESS 

OPPORTUNITIES 

REPUBLIC AMUSEMENTS CORP., prominent 

exploitation distributor, interested acquiring 

new 35mm features. Substantial 

cash advances are available. Contact: 

Geraldine Takayoshi or R. W. Cresse, 88i6 

Sunset Blvd.. Los Angeles, California 

90069 (213) 659-1600. 

SUBSCRIPTION ORDER FORM 

BOXOFFICE: 

825 Von Brunt Blvd. 

Kansas City. Mo. 64124 

Please ent«r my suhscnption to BOX- 

OFFICE, SI iiuuts pet year (13 oi 

which contain The MODERN THEATRE 

Section). 

D 1 YEAH 17 

a 2 YEARS $12 

3 YEARS $15 

Outside U.S., Canada and Pan- 

American Union, $10.00 Per Year. 

n Remittance Enclosed 

Projection equipment wantedl Highest 

ices paid Lou Walters Sales & Serv- 

3 Co., 4207 Lawnview Avenue, Dallas, 

(xas, 75227. 

Wanted: Bodiform and other type chairs. 

me Star Seating, Box 1734, Dallas, Texas. 

TOP PRICES PAID for soundheads, lamp- 

'Uses, rectifiers, projectors, lenses and 

Ttable projectors. What have you? STAR 

NEMA SUPPLY, 621 West 55th St., New 

•rk, 10019. 

Pair of Simplex or Strong. 1 KW lamps 

th rectifiers. State condition and price. 

20 Colusa, Las Vegas, Nevada, 89110. 

Used, in-car gas heaters and bottles; 

so, gas filling station. Contact: Univers- 

Drive-In, Big Rapids, Michigan, 49307. 

0XOF7ICE :: May 4, 1970 

BUSINESS 

STIMULATORS 

BINGO CARDS, $4.50M. 1-75. Othei 

games available. Off-On, screen. Novelty 

Games, 1263 Prospect Avenue, Brooklyn, 

New York. 

Build attendance with real Hawaiian 

orchids. Few cents each. Write Flowers of 

Hawaii, 670 S. Lafayette Place, Los Angeles, 

Calif. 90005. 

BINGO-CARDS. DIE CUT, 1-75-500 combinations, 

$4.50 per thousand. PHOTO 

BLOW UPS, any size of your favorite 

movie and TV stars. WANTED—OLD POST- 

ERS AND STILLS— 1936-1940. Premium Products, 

339 West 44th St., New York, N. Y., 

10036. Phone: 212/Cl 6-4972. 

THEATRE CONSTRUCTION 

SCREEN TOWERS INTERNATIONAL 

We design, fabricate and erect flat or 

curved pipe and walking beam towers. 

General steel work a part of our service 

Call: Paul L. Sherman, collect: 817-773- 

2604. For brochure write: P O. Box 294, 

Temple, Texas, 76501 

POPCORN MACHINES 

ALL MAKES OF POPPERS, caramel corn 

equipment, floss machines, sno-ball machines. 

Krispy Korn, 120 So. Hoisted, Chicago, 

111., 60606. 

O Send Invoice 

THEATRE 

STREET 

TOWN 

ZIP CODE 

NAME 

POSITION 

_ 

_ 

..STATE...

OnlyM Magazine Really mum^ the Film Industry 

And That ONE Is 

MOKI 

PAID subscribers' 

IN THE UNITED STATES & 

POSSESSIONS&CANADA 

THAN THE 

NEXT 

2 PUBLICATIONS 

COMBINED! 

BOXOFFICE 16,281 

M. P. Exhibitor .... 8,987 

M. P. Herald .... 5,888 

'Totals above by Boxoffice for May 7, '69 issue, 

from data in ABC Publishers' Statements, June 30, '69 

In all ways FIRST with what counts MOST!

Boxoffice-May.04.1970

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