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SINGAPORE<br />

I N V E S T M E N T N E W S<br />

<strong>Nov</strong>ember/<strong>Dec</strong>ember <strong>2004</strong><br />

Focusing on Innovation and <strong>Investment</strong> Opportunities in <strong>Singapore</strong><br />

http://www.sedb.com<br />

35 Years In<br />

<strong>Singapore</strong><br />

STMicroelectronics<br />

continues its phenomenal<br />

growth<br />

Gateway To Asia And<br />

The World<br />

Global companies using<br />

<strong>Singapore</strong> as a springboard<br />

Lodewijk Christiaan<br />

van Wachem<br />

Honorary Citizen – A role model for the business<br />

community


○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○<br />

CONTENTS<br />

NOVEMBER/DECEMBER <strong>2004</strong><br />

2<br />

Business Briefs<br />

8<br />

Cover Story: Lodewijk Christiaan<br />

van Wachem<br />

The 73-year-old former President of the<br />

Royal Dutch/Shell company is <strong>Singapore</strong>’s<br />

Honorary Citizen <strong>2004</strong>.<br />

12<br />

Profile: STMicroelectronics<br />

Celebrating its 35th year of operations in<br />

<strong>Singapore</strong>, STMicroelectronics continues its<br />

phenomenal growth in tandem with the<br />

country’s economic development.<br />

16<br />

Profile: Upstream Ventures<br />

International confidence is building in<br />

<strong>Singapore</strong>’s venture capital industry, and<br />

enjoying this upswing is Upstream Ventures,<br />

one of VC’s most proactive companies.<br />

18<br />

Innovation & Technology:<br />

MobiApps <br />

Logistics can be a hard act to follow. But<br />

MobiApps offers solutions to improve the<br />

efficiency of logistics companies.<br />

20<br />

Focus: Gateway To Asia And The<br />

World<br />

Global companies are using <strong>Singapore</strong> as a<br />

springboard for their various operations,<br />

further boosting the country’s status as an<br />

international hub.<br />

24<br />

Focus: Mechanical Engineering –<br />

Pillar Of Strength<br />

Underlying <strong>Singapore</strong>’s reputation as a<br />

world-class manufacturing location are<br />

strong supporting industries and<br />

disciplines, among them, mechanical<br />

engineering.<br />

26<br />

Focus: ‘Going Global’ With<br />

<strong>Singapore</strong>-Based Education<br />

With an emphasis on diverse and quality<br />

educational services, <strong>Singapore</strong> positions<br />

itself as a world-class education<br />

destination.<br />

AT A GLANCE: IMMIGRATION LAWS<br />

<strong>Singapore</strong> has one of the least restrictive immigration laws for the import of foreign talent:<br />

<strong>Singapore</strong> 3<br />

United Kingdom 8<br />

China Mainland 9<br />

Malaysia 13<br />

India 26<br />

Thailand 30<br />

Taiwan 32<br />

Hong Kong 33<br />

Australia 38<br />

USA 45<br />

Korea 49<br />

Indonesia 50<br />

Philippines 52<br />

Japan 59<br />

“<strong>Singapore</strong> not only offers one of the<br />

world’s most business-friendly<br />

infrastructures, but also a<br />

cosmopolitan setting with a wealth<br />

of local and foreign talent.”<br />

– M K Tsai, Chairman, MediaTek<br />

Source: International Institute for Management Development (IMD) (<strong>2004</strong>)


usiness briefs<br />

FIFTH IN ANTI-GRAFT INDEX<br />

<strong>Singapore</strong> has landed a respectable<br />

fifth ranking amongst 146 countries<br />

surveyed in the Corruption<br />

Perceptions Index <strong>2004</strong>, conducted by<br />

Berlin-based non-governmental<br />

organisation Transparency International<br />

(TI). The anti-graft report has<br />

consistently found <strong>Singapore</strong> to be one<br />

of the least corrupt nations in the<br />

world. This year was no different, with<br />

<strong>Singapore</strong> faring significantly better<br />

than such neighbouring countries as<br />

Hong Kong (16th) and Malaysia (39th).<br />

Country<br />

Rank Country <strong>2004</strong> CPI Score<br />

1 Finland 9.7<br />

2 New Zealand 9.6<br />

3 Denmark 9.5<br />

4 Iceland 9.5<br />

5 <strong>Singapore</strong> 9.3<br />

6 Sweden 9.2<br />

7 Switzerland 9.1<br />

8 Norway 8.9<br />

9 Australia 8.8<br />

10 Netherlands 8.7<br />

Source: TI <strong>2004</strong> Corruption Perceptions Index (CPI)<br />

The Corruption Perceptions Index<br />

is a poll of polls, reflecting the<br />

perceptions of business people and<br />

country analysts, both resident and<br />

non-resident. This year’s figures were<br />

computed based on 18 surveys<br />

conducted by 12 independent<br />

institutions between 2002 and <strong>2004</strong>.<br />

The index awards a highest<br />

possible score of 10 points (highly<br />

clean), and generally, countries with<br />

a score above 9 are perceived to have<br />

very low levels of<br />

corruption and are<br />

predominantly rich<br />

countries. Out of the<br />

highest possible score of<br />

10, <strong>Singapore</strong> garnered<br />

9.3 points.<br />

This is despite the<br />

fact that the city-state has<br />

yet to sign the United<br />

Nations Convention<br />

Against Corruption, the<br />

first worldwide anti-<br />

With a highest<br />

possible score of 10,<br />

<strong>Singapore</strong> garnered<br />

9.3 points.<br />

corruption treaty aimed to combat<br />

organised crime and graft.<br />

The Republic’s Ministry of Foreign<br />

Affairs (MFA), Ministry of Law and the<br />

Corrupt Practices Investigations<br />

Bureau, noted that the Convention has<br />

not come into force yet and added that<br />

it was being reviewed by various<br />

government agencies. “<strong>Singapore</strong><br />

already has a very strong anticorruption<br />

reputation,” MFA added.<br />

“Our anti-corruption laws and<br />

enforcement agencies have worked<br />

well to keep <strong>Singapore</strong> consistently<br />

ranked as one of the least corrupt<br />

countries in the world.”<br />

SINGAPORE IS MOST ENVIRONMENTALLY FRIENDLY<br />

In a recent Pollution and Other<br />

Environmental Problems survey<br />

conducted by the Political &<br />

Economic Risk Consultancy (PERC),<br />

<strong>Singapore</strong> topped the list as one of<br />

the most environmentally friendly<br />

countries.<br />

“Few other governments in the<br />

world have been as aggressive in<br />

linking the quality of the environment<br />

to its business promotion and nation<br />

Country<br />

Quality Of The<br />

Government’s<br />

Environmental<br />

Protection/<br />

Enhancement Policies<br />

Air<br />

Quality<br />

Water<br />

Quality<br />

Noise<br />

Pollution<br />

Traffic<br />

Congestion<br />

Average<br />

1 <strong>Singapore</strong> 1.25 1.00 0.75 1.00 2.50 1.30<br />

2 Australia 2.20 2.20 2.60 2.00 3.00 2.40<br />

3 US 2.45 2.82 2.18 2.82 4.55 2.96<br />

4 Taiwan 5.30 5.33 4.96 3.92 6.24 5.15<br />

5 Japan 4.00 6.00 3.00 8.00 5.00 5.20<br />

6 South Korea 4.67 7.10 4.33 5.67 9.53 6.26<br />

7 Hong Kong 6.40 8.20 5.30 5.90 6.20 6.40<br />

8 Vietnam 6.43 7.00 7.14 7.57 7.29 7.09<br />

9 Malaysia 7.33 7.33 6.33 7.67 7.10 7.15<br />

10 China 5.50 7.75 8.38 7.00 7.48 7.22<br />

Grades range from zero to 10, with zero being the best grade possible and 10 the worst.<br />

Source: Pollution and Other Environmental Problems survey, PERC<br />

building efforts. The initiative has<br />

clearly impressed expatriates who<br />

are living on the island,” said the<br />

report.<br />

From a scale of zero to 10, with<br />

zero being the best possible grade,<br />

the Republic bagged an average<br />

score of 1.30 out of five judging<br />

criteria (see table). The score is<br />

especially significant as participating<br />

Americans and Australians had to<br />

rate <strong>Singapore</strong> against their own<br />

countries.<br />

2<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


EUROCOPTER PLEDGES FURTHER EXPANSION<br />

Eurocopter South East Asia (ESEA)<br />

which was conferred the International<br />

Headquarters (IHQ) Award by EDB<br />

recently, has pledged to expand its<br />

businesses from <strong>Singapore</strong>.<br />

ESEA is a subsidiary of<br />

Eurocopter, a global market leader for<br />

helicopter export sales, which in turn<br />

is wholly-owned by EADS, the secondlargest<br />

aerospace, defence and<br />

related services company in the world.<br />

The EADS Group includes the aircraft<br />

manufacturer Airbus, Eurocopter and<br />

the ‘joint venture’ MBDA – the world’s<br />

second largest missile manufacturer.<br />

The EADS Group has a consolidated<br />

turnover of 301 billion euros.<br />

Pleased to receive the IHQ status,<br />

Fabrice Bregier, President and CEO of<br />

Eurocopter, said: “ESEA is certainly<br />

one of the most important subsidiaries<br />

of the Eurocopter Group. We intend to<br />

continue transferring a higher level of<br />

manpower expertise from Europe<br />

to enhance support locally and<br />

regionally.” The company, which has<br />

been in <strong>Singapore</strong> for 27 years, also<br />

has a training centre here, which is<br />

staffed by 10 qualified pilots and<br />

engineers to assist pilots, mechanics<br />

and avionics specialist for the entire<br />

Asia Pacific region.<br />

EDB Chairman Teo Ming Kian<br />

added that Eurocopter’s IHQ status is<br />

a boost to <strong>Singapore</strong>’s aerospace<br />

industry. “Centralising regional<br />

activities would increase the vibrancy<br />

of <strong>Singapore</strong>’s aerospace industry<br />

[and] create spin-offs for the logistics<br />

and IT industries,” he said.<br />

“We intend to continue transferring a<br />

higher level of manpower expertise<br />

from Europe to enhance support locally<br />

and regionally.”<br />

– Fabrice Bregier, President and CEO, Eurocopter<br />

NAKAMICHI UNVEILS PLANS FOR LOCAL HQ<br />

Nakamichi, a leading entertainment<br />

system manufacturer, will leverage on<br />

<strong>Singapore</strong>’s strengths to further<br />

develop the Nakamichi name in key<br />

markets worldwide.<br />

Conferred the International<br />

Headquarters Award (IHQ) by EDB<br />

recently, the design driven audio/<br />

visual and multimedia systems<br />

manufacturer previously operated<br />

from Tokyo, Hong Kong and<br />

<strong>Singapore</strong>. It then consolidated its<br />

operations, including research and<br />

development, as well as sales and<br />

marketing to <strong>Singapore</strong>. The company<br />

also recently made <strong>Singapore</strong><br />

its global headquarters. The<br />

country’s infrastructure, expertise in<br />

professional services and highly<br />

qualified manpower resources were<br />

major considerations for that decision.<br />

Christopher Yip, Managing<br />

Director of Nakamichi Corporation<br />

Limited, said: “IHQ status will help us<br />

leverage <strong>Singapore</strong>’s strengths to<br />

further develop the Nakamichi name<br />

in our key markets around the world.”<br />

“IHQ status will help us leverage <strong>Singapore</strong>’s<br />

strengths to further develop the Nakamichi<br />

name in our key markets around the world.”<br />

– Christopher Yip, Managing Director,<br />

Nakamichi Corporation Limited<br />

Nakamichi currently employs<br />

some 40 staff members in marketing<br />

and brand management, research<br />

and development, operations and<br />

corporate services, and plans to<br />

double this number by end-2005. It<br />

also plans on doubling its investments<br />

in <strong>Singapore</strong> from $10 million to $20<br />

million in the next five years.<br />

From <strong>Singapore</strong>, the company will<br />

also focus on aesthetic design, as well<br />

as the development and application of<br />

advanced technology to keep its<br />

products at the competition’s<br />

forefront. “We want to develop these<br />

strengths in our <strong>Singapore</strong> R&D<br />

division, as well as nurture the<br />

capability of our brand management<br />

team to compete effectively in the<br />

most sophisticated markets,” Yip<br />

added.<br />

3<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


usiness briefs<br />

HERRENKNECHT TO INVEST $5M IN ITS<br />

ASIA-PACIFIC HQ<br />

“We plan to invest $500,000<br />

initially and eventually have a total<br />

investment of $5 million.”<br />

– Martin Herrenknecht, Chairman,<br />

Board of Management, Herrenknecht AG<br />

German-based Herrenknecht AG, the<br />

world’s No. 1 maker of tunnelling<br />

machines, has set up its Asia-Pacific<br />

headquarters in <strong>Singapore</strong> to maintain<br />

its market position in Asia. The region<br />

accounts for 30 per cent of the<br />

company’s annual sales, which<br />

amounted to 355.8 million euros<br />

($756.7 million) last year.<br />

Herrenknecht Asia Headquarters<br />

will not only oversee its existing<br />

subsidiaries in China, Malaysia,<br />

Australia and Thailand, but will also<br />

help the company break into the<br />

Indian, Vietnamese, Korean and<br />

Indonesian markets. Herrenknecht<br />

Asia should see sales hit $10 million<br />

in the 2005-06 fiscal year, and rise to<br />

$65 million four years later, projected<br />

Martin Herrenknecht, Chairman of<br />

the Board of Management at<br />

Herrenknecht AG.<br />

“We plan to invest $500,000<br />

initially,” he said, “and eventually<br />

have a total investment of $5 million.<br />

We will hire 20 people (engineers)<br />

and will go up to about 40 people in<br />

about three years.” <strong>Singapore</strong> will<br />

also be the centre of research<br />

and development to customise<br />

machines to Asian requirements.<br />

Herrenknecht’s drive into Asia was<br />

given a boost when it was<br />

recently conferred the International<br />

Headquarters (IHQ) Award by EDB.<br />

Reasons cited for <strong>Singapore</strong> to<br />

head Herrenknecht AG’s Asian<br />

business included the country’s<br />

proximity to the company’s<br />

customers, the quality of the skilled<br />

and experienced local workforce,<br />

engineering and technological<br />

expertise as well as the<br />

stable economic and political<br />

environment.<br />

ORACLE ESTABLISHES ADVANCED TECHNOLOGY<br />

AND SOLUTIONS CENTRE<br />

Oracle’s first solutions development<br />

centre in Southeast Asia was opened<br />

in <strong>Singapore</strong> recently at a cost of $11<br />

million.<br />

Called the Oracle Technology and<br />

Solutions Centre (ATSC), it is a joint<br />

initiative of Oracle and EDB and has<br />

been in operation since July last year.<br />

Already, 18 Oracle solutions engineers<br />

are working on various projects.<br />

Seventeen of these engineers are<br />

<strong>Singapore</strong>ans who had spent a year<br />

at Oracle’s US headquarters<br />

familiarising themselves with the<br />

various technologies under EDB’s<br />

Training and Attachment Programme.<br />

“It is the special expertise of the Oracle<br />

ATSC solutions engineers that is<br />

making a difference in the kinds of<br />

solutions that are being developed in<br />

the region,” noted Derek Williams,<br />

Executive Vice President of Oracle<br />

Asia-Pacific.<br />

The solutions developed by the<br />

Oracle engineers will also help<br />

customers “increase efficiencies,<br />

reduce costs and gain competitive<br />

advantage,” added Pascal Sero, Vice<br />

President of Research and<br />

Development at Oracle Asia-Pacific.<br />

Currently ATSC is working on a proof-<br />

“It is the special expertise of the Oracle<br />

ATSC solutions engineers that is making a<br />

difference in the kinds of solutions that are<br />

being developed in the region.”<br />

– Derek Williams, Executive Vice President, Oracle Asia-Pacific<br />

of-concept grid computing project<br />

with the <strong>Singapore</strong> Land Authority and<br />

an identity management project for a<br />

logistics company. ATSC will also<br />

manage the $20 million Oracle-Red<br />

Hat Linux Porting Centre, which was<br />

launched last June in <strong>Singapore</strong>.<br />

<strong>Singapore</strong>’s strategic location,<br />

infrastructure, government support<br />

and talent pool were cited as reasons<br />

that will render it even easier for<br />

Oracle to work closely with its<br />

partners around the region.<br />

4<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


TELCO ALLIANCE TO BOOST REGION’S MOBILE<br />

MARKET<br />

A consortium of seven telco giants has<br />

signed an agreement to jointly form a<br />

mobile alliance – the Asian region’s<br />

biggest – called Bridge Mobile<br />

Alliance. Expected to commence<br />

operations by the first quarter of 2005,<br />

the new set-up will have access to the<br />

seven shareholders’ initial subscriber<br />

base of over 56 million, which has the<br />

potential to balloon to as many as 300<br />

million users.<br />

Bridge Mobile Alliance will focus<br />

on delivering seamless as well as<br />

interoperable regional and mobile<br />

services across the region, with the<br />

establishment of a regional mobile<br />

infrastructure and common service<br />

platform. New products and services<br />

will also be developed, and better<br />

competitive advantages and<br />

differentiation will also be created for<br />

the mobile operators in their<br />

respective markets.<br />

Bridge Mobile Alliance is likely to<br />

invest between US$30 million and<br />

US$40 million over the next three<br />

years, and the company is intending<br />

to possibly roll out its inaugural suite<br />

of jointly developed services during the<br />

next few years. These include<br />

enhanced voice and data roaming<br />

services, and a single source of supply<br />

of mobile services in the region for<br />

multinationals and large corporate<br />

customers.<br />

“The forming of Bridge Mobile is<br />

an indication of the level of<br />

commitment by the mobile operators<br />

to work closely and share the risks<br />

and benefits involved in making the<br />

partnership work,” pledged Lim<br />

Chuan Poh, Chairman of Bridge<br />

Mobile and CEO of SingTel Mobile, one<br />

of the seven founding alliance<br />

members. “Together, we can bring<br />

about a better mobile experience for<br />

users across the region.”<br />

The other six telcos are Bharti<br />

(India), Globe Telecom (Philippines),<br />

Maxis (Malaysia), Optus (Australia),<br />

Taiwan Cellular Corporation (Taiwan),<br />

and Telkomsel (Indonesia).<br />

“Together, we can bring about a<br />

better mobile experience for<br />

users across the region.”<br />

– Lim Chuan Poh, Chairman of Bridge Mobile and<br />

CEO of SingTel Mobile<br />

A BOOST FOR THE WIRELESS INDUSTRY<br />

A unique initiative, which provides<br />

resources to support activities<br />

ranging from conceptualisation to<br />

manufacturing and commercialisation<br />

of wireless products, has been<br />

launched here.<br />

Called the Wireless Community,<br />

it marked a milestone in <strong>Singapore</strong>’s<br />

vision of becoming the Asian leader for<br />

the wireless and mobility industry.<br />

An EDB initiative, the Wireless<br />

Community is hosted by Nanyang<br />

Polytechnic (NYP) and is made up of<br />

a collaborative group of 11 founding<br />

partners, which includes the likes of<br />

Agilent Technologies, Intel and Cisco<br />

Systems.<br />

Already, the project has eight<br />

<strong>Singapore</strong>-based wireless product<br />

developers who have registered as<br />

members of the Wireless Community.<br />

They will be able to tap into numerous<br />

funding and business networking<br />

opportunities, intellectual property<br />

management and customised training<br />

programmes offered by the founding<br />

partners. In its role as Wireless<br />

Community host, NYP will manage<br />

and co-ordinate programmes to<br />

“The Wireless Community is a muchneeded<br />

catalyst to propel our local<br />

innovators to the world’s wireless arena.”<br />

– Steven Santiago, Founder and Technology Director,<br />

WinEdge & Wireless Pte Ltd<br />

promote interaction among these<br />

companies in the community while<br />

providing them access to its expertise<br />

in areas like design service, test<br />

solutions and technical consultancy.<br />

Steven Santiago, Founder and<br />

Technology Director of WinEdge &<br />

Wireless Pte Ltd, one of the eight<br />

community members of the initiative,<br />

had much praise for the project. “The<br />

Wireless Community is a muchneeded<br />

catalyst to propel our local<br />

innovators to the world’s wireless<br />

arena,” he said.<br />

5<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


usiness briefs<br />

CORDLIFE OPENS SECOND TISSUE PROCESSING &<br />

STORAGE FACILITY<br />

Leading homegrown tissue bank<br />

<strong>CordLife</strong>, a subsidiary of stem cell<br />

biotechnology and immunotherapy<br />

company CyGenics, recently opened<br />

its second facility in <strong>Singapore</strong>.<br />

The tissue processing and storage<br />

facility, valued at $1.7 million, is the<br />

first of its kind in the region. Situated<br />

next to the company’s existing facility<br />

at Camden Medical Centre, the new<br />

facility is custom-built and has double<br />

the storage capacity to meet the<br />

increasing demand for cord blood<br />

banking services in the region.<br />

The new laboratory meets the<br />

stringent Good Manufacturing<br />

Practices (GMP) and American<br />

“The opening of this new facility is a<br />

measure of our commitment to <strong>Singapore</strong><br />

and to Asia.”<br />

– Soren Bested, Chief Technology Officer and<br />

Laboratory Director, <strong>CordLife</strong><br />

JCCI CELEBRATES 35 YEARS IN REPUBLIC<br />

The Japanese Chamber of Commerce<br />

and Industry (JCCI), <strong>Singapore</strong><br />

commemorated its 35th anniversary<br />

in the city-state in October. From a<br />

mere 56 members at the time of the<br />

business association’s inception in<br />

1969, the figure has grown to 745, and<br />

JCCI is now also the second largest<br />

Japanese chamber in the ASEAN<br />

region after Bangkok’s.<br />

Japanese investor confidence in<br />

the Republic remains strong, with<br />

existing companies expanding their<br />

operations here such as Mitsui<br />

Chemical and Yokogawa Electric. In<br />

fact, Japan is the second largest<br />

foreign investor in <strong>Singapore</strong> after the<br />

US, with cumulative investments<br />

accounting for 28 per cent of total<br />

foreign investment into the country.<br />

For every year over the last five years,<br />

Japanese companies have sunk in<br />

between $1.2 and $1.8 billion in fixed<br />

assets in <strong>Singapore</strong>.<br />

Trade & Industry Minister Lim Hng<br />

Kiang, who delivered his speech to<br />

Japanese businessmen and dignitaries<br />

such as the Ambassador of Japan to<br />

<strong>Singapore</strong>, His Excellency Takaaki<br />

Kojima, also pledged <strong>Singapore</strong>’s<br />

continued commitment to support their<br />

business interests. A case in example<br />

For every year over the last five years,<br />

Japanese companies have sunk in between<br />

$1.2 and $1.8 billion in fixed assets in<br />

<strong>Singapore</strong>.<br />

Association of Blood Banks (AABB)<br />

requirements and is aiming to attain<br />

full AABB accreditation – which<br />

translates to the highest standards of<br />

cord blood handling, processing and<br />

storage in the world. Only seven other<br />

cord blood banks around the world<br />

have achieved this accreditation so far.<br />

“After over two years of<br />

operations, I’m glad to say we have<br />

not had a single incidence of<br />

contamination in the lab,” said Soren<br />

Bested, Chief Technology Officer and<br />

Laboratory Director, who added that<br />

he is confident of maintaining that<br />

record at the new laboratory.<br />

“As we expand in this region, this<br />

new facility will be the benchmark by<br />

which all future facilities will be<br />

measured,” added Chris Fullerton,<br />

Chairman, CyGenics. “The opening of<br />

this new facility is a measure of our<br />

commitment to <strong>Singapore</strong> and to Asia.<br />

From <strong>Singapore</strong> as our tissue banking<br />

business base, we are expanding our<br />

operations throughout the region.”<br />

was the ASEAN-Japan Closer<br />

Economic Partnership. “With the<br />

creation of a common customs and<br />

tariff regime across Asean, Japanese<br />

companies can leverage on the benefits<br />

of procurement and assembly at the<br />

most efficient locations in ASEAN,<br />

creating a diverse but highly effective<br />

manufacturing network,” said Mr Lim,<br />

who also lauded the JCCI for its<br />

efforts in boosting bilateral relations<br />

between Japan and <strong>Singapore</strong>,<br />

“whether through scholarships,<br />

training institutes, or other<br />

collaborative initiatives”.<br />

6<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


LOGISTICS INSTITUTE STEPS UP CAPABILITIES<br />

“Our primary focus in this new phase is to<br />

further enhance our research and<br />

manpower capabilities for <strong>Singapore</strong>’s<br />

logistics industry”<br />

– Professor Tan Chorh Chuan, Chairman, TLI – Asia Pacific<br />

Advisory Board and NUS Provost and Deputy President<br />

Boosting <strong>Singapore</strong>’s strength as a<br />

global logistics and supply chain<br />

management hub is The Logistics<br />

Institute (TLI) – Asia Pacific, a joint<br />

collaboration between the National<br />

University of <strong>Singapore</strong> (NUS) and the<br />

Georgia Institute of Technology<br />

(Georgia Tech). Established in 1999,<br />

TLI – Asia Pacific’s role is to develop<br />

and promote research, industry<br />

collaboration and education to nurture<br />

logistics excellence in the region.<br />

In October, NUS and Georgia Tech<br />

signed a milestone Memorandum of<br />

Understanding (MOU) for TLI – Asia<br />

Pacific Phase II. During this five-year<br />

period, the two universities will<br />

continue to spearhead more industryrelevant<br />

education and research such<br />

as an executive programme in<br />

Supply Chain Management (SCM),<br />

regionalisation of its professional<br />

short courses, an online knowledge<br />

portal of case studies and best<br />

practices from the logistics industry,<br />

as well as education in Radio<br />

Frequency Identification (RFID).<br />

“Our primary focus in this new<br />

phase is to further enhance our<br />

research and manpower capabilities<br />

for <strong>Singapore</strong>’s logistics industry, to<br />

meet the ever-increasing demands of<br />

the future,” said Professor Tan Chorh<br />

Chuan, Chairman, TLI – Asia Pacific<br />

Advisory Board and NUS Provost and<br />

Deputy President.<br />

POLYTECHNICS PROMOTE ENGINEERING AS<br />

CHOICE CAREER<br />

<strong>Singapore</strong>’s five polytechnics have<br />

joined forces to promote engineering<br />

as a choice of study and career. The<br />

five participating institutions are the<br />

Nanyang, Ngee Ann, Republic,<br />

<strong>Singapore</strong>, and Temasek Polytechnics.<br />

Together, they will form a new<br />

Engineering Task Force that will raise<br />

the profile of engineering and<br />

engineers during a two-year<br />

campaign entitled “Engineering:<br />

Passion and Possibilities”. Kicking this<br />

off was the inaugural Engineering<br />

Week, held during the first week of<br />

<strong>Nov</strong>ember, which helped to actively<br />

boost awareness amongst postsecondary<br />

school students with its<br />

series of educational and informative<br />

talks, workshops and exhibitions.<br />

At the official opening of<br />

Engineering Week, Prof Low Teck<br />

Seng, Principal and CEO of Republic<br />

Polytechnic and Chairman of the<br />

newly formed Engineering Task Force,<br />

stressed that engineers will remain<br />

crucial to <strong>Singapore</strong>’s economy.<br />

“Engineering graduates have always<br />

been high in demand, even during the<br />

recent Asian economic crisis,” he<br />

noted. “A recent employment survey<br />

[also] showed that the demand for<br />

engineering jobs in the future is likely<br />

to remain strong.”<br />

Currently, manufacturing contributes<br />

to about 26 per cent of <strong>Singapore</strong>’s<br />

GDP, while the manufacturing-related<br />

services sector accounts for more<br />

than 12 per cent. “Together, they<br />

provide more than 600,000 jobs, and<br />

about 30 per cent are engineering-<br />

Other highlights under TLI – Asia<br />

Pacific Phase II include an updated<br />

logo, a revamped organisational<br />

structure, and the appointment of Dr<br />

Robert de Souza as the institute’s new<br />

Executive Director.<br />

“The excellent research and<br />

education culture at NUS; the strong<br />

support from the Government in<br />

pursuing logistics excellence; and<br />

the large international community in<br />

<strong>Singapore</strong> provide a strong basis for<br />

our continuing collaboration with<br />

NUS in TLI – Asia Pacific Phase II,”<br />

added Professor Jean Lou Chameau,<br />

Georgia Tech Provost and Vice-<br />

President of Academic Affairs.<br />

related positions,” pointed out EDB<br />

Chairman Teo Ming Kian, who is<br />

himself a trained mechanical<br />

engineer.<br />

“A recent employment survey showed that<br />

the demand for engineering jobs in the future<br />

is likely to remain strong.”<br />

– Prof Low Teck Seng, Principal and CEO,<br />

Republic Polytechnic and Chairman of the Engineering Task Force<br />

7<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


cover story<br />

A TRUE<br />

VISIONARY<br />

Lodewijk Christiaan van Wachem is <strong>Singapore</strong>’s Honorary Citizen <strong>2004</strong>.<br />

SI <strong>News</strong> takes a closer look at the man, his passion for work, and his<br />

penchant for <strong>Singapore</strong>.<br />

His efforts have spanned decades: in 1994,<br />

for example, he played an instrumental role<br />

in securing Seraya Chemicals Pte Ltd,<br />

<strong>Singapore</strong>’s first styrene monomer/<br />

propylene oxide plant (SM/PO). Under his<br />

guidance, other significant investments the<br />

Royal Dutch/Shell Group made were<br />

starting the company’s Pulau Bukom refinery, the<br />

expansion of Petrochemical Corporation of <strong>Singapore</strong> and<br />

a second SM/PO plant in partnership with BASF AG – the<br />

largest chemical company in the world. Indeed, van<br />

Wachem’s sustained confidence in the city-state has proved<br />

well founded, as today, <strong>Singapore</strong> is a thriving petroleum<br />

hub in Asia. Just last year, output rose by 20 per cent to<br />

$21.3 billion and value-add grew two per cent to $1.5 billion.<br />

Vision, coupled with a sense of unity and drive, he feels,<br />

is what makes <strong>Singapore</strong> an ideal location for an<br />

8<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


investment. “It’s good to have vision,” he said, “but if you<br />

don’t put it into action then you still don’t get very far.”<br />

“Success with every project helps,” he continued,<br />

“[because] investments don’t usually come in one fell<br />

swoop. You try something and then you say ‘oh my gosh! It<br />

works!’ and move on to the next project.”<br />

Then how did he persuade companies such as Shell to<br />

invest heavily in <strong>Singapore</strong>? “It was, I think, knowledge of<br />

this part of the world, a certain affinity with it (that helped),”<br />

he said.<br />

THE BEGINNINGS<br />

His parents themselves were Shell employees who<br />

were stationed in Indonesia while prospecting for crude oil,<br />

and a young van Wachem spent the first nine years of his<br />

life there.<br />

“My parents went for a holiday to the Netherlands, but<br />

then the Second World War broke out, so we were caught<br />

and couldn’t go back.” After the war ended, he decided to<br />

complete his studies in the Netherlands.<br />

Upon graduating from university, van Wachem too<br />

followed in his parents’ footsteps by joining the Royal Dutch/<br />

Shell Group in 1953, where he spent the next 48 years in<br />

search of crude oil around the world. After spending nine<br />

years in Latin America, eight years in Africa and another<br />

four years in Southeast Asia, he rose up the ranks to<br />

become Director of the Royal Dutch Shell Group in 1977,<br />

President in 1982 and Chairman of the Committee of<br />

Managing Directors in 1985. In 1992, he was appointed<br />

Chairman of the Supervisory Board of the Royal Dutch<br />

Petroleum Company, and held this position until July 2002.<br />

THE SINGAPORE SLANT<br />

Almost four decades ago, in 1967, van Wachem first made<br />

his way to <strong>Singapore</strong>. At the time, the Royal Dutch/Shell<br />

Group of companies in <strong>Singapore</strong>, Malaysia and Brunei<br />

were operating collectively as a single unit. Stationed at<br />

Brunei by Shell, he made monthly trips to <strong>Singapore</strong>, and<br />

upon returning to the Netherlands, he visited at least once<br />

a year. And, as a member of the <strong>Singapore</strong>-Netherlands<br />

Business Friends Network and the EDB International<br />

Advisory Council since its inception in 1994, his relationship<br />

with <strong>Singapore</strong> is still going strong – he now visits the<br />

country at least once a year.<br />

Born in Pakalian Brandan, a village near Medan in<br />

Indonesia, van Wachem feels an affinity for <strong>Singapore</strong>, due<br />

to the Republic’s proximity to his birthplace. “I was born<br />

not that far away from here and that keeps on being<br />

meaningful to [me],” he stressed. He also loves meeting<br />

his friends in <strong>Singapore</strong>. “I’ve made friends in this part of<br />

the world, people I’ve known for many years. I feel at home...<br />

in any place, the attractiveness depends on the people you<br />

know and meet.”<br />

van Wachem holds a number of<br />

board memberships, including<br />

Chairman of the Supervisory<br />

Board for Dutch electronics giant<br />

Royal Philips Electronics N. V.,<br />

which has its headquarters in<br />

Amsterdam.<br />

9<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


cover story<br />

<strong>Singapore</strong>’s biggest attractions to the Royal Dutch/<br />

Shell Group were its vision, unity and drive. The vision, as<br />

formulated by the then-Prime Minister Lee Kuan Yew,<br />

recalled van Wachem, was that <strong>Singapore</strong> wasn’t destined<br />

to be a location of low cost manufacturing, but was instead<br />

meant to concentrate on “high tech production, research<br />

and development, excellence of services” and most<br />

importantly, developing into a “world class transport hub”.<br />

The drive to develop a good infrastructure and a first class<br />

education system also struck van Wachem as impressive.<br />

While some nations struggled with racial or religious<br />

problems, <strong>Singapore</strong>’s “sense of unity”, which was “for the<br />

benefit of all”, also provided a stable environment to invest<br />

in. But beyond all these, he feels that the dedication to turn<br />

ideas into reality is <strong>Singapore</strong>’s main advantage.<br />

President S R Nathan and Mrs Nathan with<br />

Mr and Mrs Van Wachem<br />

Despite having worked in both Europe and Asia, van<br />

Wachem displays a preference for Asia. “The problem with<br />

Europe,” he explained, “is that it’s very much a consensus<br />

society and it is struggling to become a European Union.”<br />

The unification of different countries under a single banner<br />

is understandably a slow process, he said, but one he<br />

wished was faster. “Maybe it’s because I’m growing old,”<br />

he laughed, “I’m getting impatient.”<br />

“... investments don’t usually<br />

come in one fell swoop. You try<br />

something and then you say<br />

‘oh my gosh! It works!’ and<br />

move on to the next project.”<br />

– Lodewijk Christiaan van Wachem,<br />

<strong>Singapore</strong> Honorary Citizen <strong>2004</strong><br />

The help that government agencies like the EDB have<br />

been giving foreign companies venturing into <strong>Singapore</strong><br />

has also been vital. “It’s the Ministry of Finance, and the<br />

Maritime and Port Authority of <strong>Singapore</strong>. They’ve all been<br />

trying hard to make [<strong>Singapore</strong>] attractive and to ease the<br />

introduction of new companies in <strong>Singapore</strong>,” he said.<br />

A PASSION FOR WORK<br />

Once he retired as President from Shell, the Indonesianborn<br />

Dutchman took on a number of board memberships.<br />

Until 2002, he served on the Supervisory Boards of Akzo<br />

Nobel, BMW and Bayer, and IBM in the US. And he remains<br />

busy: currently, he is Chairman of the Supervisory Board<br />

of Royal Philips Electronics N.V., as well as Chairman of<br />

the Board of the Zurich Financial Services and of the Board<br />

of Global Crossing. Thanks to his tenures on these various<br />

boards, he was able to play a pivotal role in helping<br />

<strong>Singapore</strong> obtain significant investments from these<br />

companies, namely Akzo Nobel and Royal Philips<br />

Electronics N.V. “Philips Electronics just launched a new<br />

slogan – sense and simplicity. And it struck me that these<br />

are the two things [that] describe the attitude of the<br />

<strong>Singapore</strong> government vis-a-vis business,” he quipped. “It<br />

always makes sense and they always try to make it as<br />

simple as possible for us. That has been a great help.”<br />

A consummate but unconventional leader, van<br />

Wachem explained his diversified portfolio. “I didn’t believe<br />

that [only undertaking companies based in the<br />

Netherlands] would be fair to the companies that I served<br />

on. I don’t think it helps if you were only parochially<br />

interested,” he said. “I benefited because I liked it, and I<br />

hope they benefited because I think companies of that kind<br />

should know what the thinking and the problems are in<br />

other parts of the world.”<br />

DEEPLY COMMITTED<br />

Call him a workaholic with a passion, but as van Wachem<br />

declared, “My work is my hobby – and I’m enjoying it!” But<br />

he did confess to a need to slow down and have more time<br />

10<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


THE MAN IN BRIEF<br />

Born:<br />

1931 in Pakalian Brandan, Indonesia<br />

Family:<br />

Married, with two sons, a daughter and five<br />

grandchildren<br />

Education:<br />

Graduate of Delft University of Technology in the<br />

Netherlands<br />

Career:<br />

Started with the Royal Dutch/Shell Company, 1953<br />

Director of the Royal Dutch/Shell Group, 1977<br />

President of the Royal Dutch/Shell Group 1982<br />

Chairman of the Committee of Managing Directors<br />

of the Royal Dutch/Shell Group, 1985<br />

Chairman of the Supervisory Board of the Royal<br />

Dutch/Shell Group, 1992<br />

Member of the EDB International Advisory Council<br />

(IAC), 1994<br />

Active member of the <strong>Singapore</strong> Technologies (ST)<br />

International Advisory Panel (IAP), 1999<br />

Served on the Supervisory Boards of Akzo Nobel,<br />

BMW and Bayer, on the Board of IBM, until 2002<br />

for his grandchildren. “As you get old the travelling becomes<br />

more tiresome, but I couldn’t visualise that I would be happy<br />

by just turning around in my own little country,” he added.<br />

“I’ve already stepped down from most boards, but I will<br />

step down from a few more boards and then I will have<br />

more time.”<br />

Up to today, van Wachem still remains keen on<br />

attracting investments into <strong>Singapore</strong>, and on his travels,<br />

he continues to champion <strong>Singapore</strong> as a compelling global<br />

hub for business and investment. Thus, for his various<br />

contributions to the business field and deep commitment<br />

to <strong>Singapore</strong>, Lodewijk Christiaan van Wachem received<br />

the Honorary Citizen Award from President S R Nathan in<br />

<strong>Nov</strong>ember <strong>2004</strong>.<br />

Upon receiving the award, van Wachem, who was<br />

lunching in <strong>Singapore</strong> when he heard the news, said he<br />

was “very surprised, very pleased and very honoured”. Ever<br />

humble and gracious, he hastened to add, “I have gained<br />

far more from <strong>Singapore</strong> than I have contributed.” EDB<br />

Currently serving as Chairman of the Supervisory<br />

board of Royal Philips Electronic N.V., Chairman of<br />

the Board of Zurich Financial Services and Global<br />

Crossing. He is also a Member of the Board of ATCO<br />

(Canada) Ltd and of the Executive Board of Rand<br />

Europe<br />

Honours:<br />

Honorary Commander of the Order of the British<br />

Empire, 1977<br />

Honorary Knight in the Order of the Netherlands<br />

Lion, 1981<br />

Honorary Knight (Britain), 1988<br />

Commander in the Order of Orange Nassau, 1990<br />

Conferred Emeritus IAC status, 2000<br />

The Public Service Star – Distinguished Friends of<br />

<strong>Singapore</strong> Award, 1998<br />

Honorary Citizen of <strong>Singapore</strong>, <strong>2004</strong><br />

11<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


profile<br />

STMICROELECTRONICS:<br />

35 YEARS IN SINGAPORE<br />

Celebrating its 35th year of operations in <strong>Singapore</strong>, STMicroelectronics<br />

continues its phenomenal growth in tandem with the country’s economic<br />

development.<br />

They came, saw and conquered: It wouldn’t be<br />

too far from the truth to say that<br />

STMicroelectronics (ST) did just that with<br />

regards to the local semiconductor industry.<br />

With 35 years of success here, the Fench-<br />

Italian giant officially opened its 180,000 sq m<br />

facility, known as the ST TechnoPark in Ang<br />

Mo Kio in <strong>Dec</strong>ember. The TechnoPark comprises ST’s Asia-<br />

Pacific business headquarters and four wafer fabrication<br />

plants. Presiding over the landmark event was President<br />

and CEO of ST, Pasquale Pistorio, who acknowledged the<br />

role <strong>Singapore</strong> has played in the company’s progress and<br />

ST’s commitment to continue to grow with the Republic.<br />

PIONEERING THE FAB INDUSTRY<br />

The French-Italian giant, then known as SGS-Thomson,<br />

was the first to see the potential of the Asian market as<br />

far back as 1969, a simple assembly and test operation<br />

was set up to support the parent company in Europe.<br />

Though staff headcount was just five, the facility marked<br />

the beginning of a great business partnership between<br />

the semiconductor conglomerate and <strong>Singapore</strong>.<br />

STMicroelectronics opened its first assembly and test facility in Toa Payoh in<br />

1969.<br />

12<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


In just a few months, the small operation grew to a<br />

dedicated workforce of about 200 and its first year of<br />

operation saw manufacturing output reached an<br />

outstanding $2 million. With such positive<br />

results, it didn’t take long for Pistorio and<br />

his team to consider opening a wafer<br />

fabrication plant in <strong>Singapore</strong>. Said<br />

Pistorio, “This was the first time any<br />

European or American company was<br />

putting a fab in the Asia-Pacific region.”<br />

ST’s decision to set up a fab here was<br />

both pioneering and visionary. “At the start<br />

of the 1980s, most investors considered<br />

Asia as quite a dynamic region, but viewed<br />

it primarily as a region for low-cost<br />

manufacturing,” said Pistorio. He and his<br />

team, however, begged to differ.<br />

Convinced that <strong>Singapore</strong> was an ideal<br />

location in a region that would soon evolve<br />

into a mature, more sophisticated market,<br />

especially for high-end manufacturing,<br />

the country’s first wafer fab was opened<br />

in Ang Mo Kio in 1984. ST moved ahead<br />

with a number of pioneering<br />

achievements. For example, it became the<br />

first semiconductor supplier to set up a<br />

regional integrated circuit (IC) design<br />

centre in 1984 engaging in full and semicustom<br />

design. Also, in 1994, ST was the<br />

first company to be conferred the<br />

prestigious Business Headquarters (BHQ)<br />

award by the Economic Development<br />

Board.<br />

MAKING IT WORK<br />

Since then, the company has slowly but steadily raised its<br />

profile in <strong>Singapore</strong>. “Twenty years ago, we were processing<br />

simple wafers of a few hundred transistors in one integrated<br />

chip. Today, our wafer fabs are so complex that within one<br />

manufacturing line, there can be as many hundreds of<br />

process steps capable of fabricating millions of transistors<br />

in one chip,” said Jean-Claude Marquet, Corporate Vice<br />

President and CEO Asia-Pacific. There are now a total of<br />

four well equipped and fully-automated facilities processing<br />

5-inch, 6-inch and highly advanced 8-inch micron wafers at<br />

the ST TechnoPark in Ang Mo Kio. Together, these plants<br />

roll out about 30 per cent of ST’s total global semiconductor<br />

production. In fact, the <strong>Singapore</strong> facility is the<br />

semiconductor giant’s largest single site in the world. It also<br />

has the distinction of being the most cost efficient and<br />

productive of all of ST’s plants worldwide.<br />

The <strong>Singapore</strong><br />

facility is the<br />

semiconductor<br />

giant’s largest<br />

single site in<br />

the world... it<br />

is also the<br />

most cost<br />

efficient and<br />

productive of<br />

all of ST’s<br />

plants<br />

worldwide.<br />

sensor modules to co-processors. In terms of production,<br />

the assembly and test plant produces some 605 million<br />

units in a wide range of packages a year.<br />

In addition to wafer fabrication, ST’s<br />

activities here span the full value chain of<br />

the semiconductor industry from regional<br />

headquarter operations, IC design,<br />

research & development, test and<br />

assembly to sales and marketing and<br />

supply chain management. As Pistorio<br />

himself noted, this integrated business<br />

model is a key point in ST’s success. By the<br />

end of 1999, the <strong>Singapore</strong> operation was<br />

ringing up one-third of total company<br />

revenues, and by early 2001, the Asia-<br />

Pacific region had become ST’s most<br />

important market. With Asia-Pacific<br />

accounting for 42 per cent of ST’s total sales<br />

in 2003, the trend looks set to continue in<br />

the upward arc.<br />

AN ENDURING<br />

PARTNERSHIP<br />

Not one to sit on its laurels, ST has in the<br />

last three years invested $2.7 billion to<br />

further expand production capacity at its<br />

plants. This brings the total amount the<br />

company has already pumped into<br />

operations here to a whopping $4.7 billion.<br />

The investment stands testament to ST’s<br />

vote of confidence in its host country and the part that<br />

<strong>Singapore</strong> continues to play in its growth and success. As<br />

Pistorio once noted, “<strong>Singapore</strong> embodies all the attractive<br />

attributes a company can seek in a business partner: worldclass<br />

infrastructure, flexibility, excellent education system,<br />

The assembly and test facility at Toa Payoh, which kickstarted<br />

ST’s great venture here has also come a long way<br />

over the years. It is the core centre of expertise for SMart<br />

Optical Package (SMop), a process that is unique to the<br />

plant, which employ ST’s silicon science and know-how to<br />

realise a fully integrated automatic line in assembly and<br />

test stage. SMop is used in the manufacture of modules<br />

for ST’s range of Complementary Metal Oxide<br />

Semiconductor (CMOS) imaging solutions, from image<br />

Jean-Claude<br />

Marquet, Corporate<br />

Vice President and<br />

CEO Asia-Pacific<br />

13<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


By adding R&D activities to its<br />

repertoire of operations, ST has<br />

cemented its unique position as<br />

a full service provider.<br />

technology mindset, pro-business environment, manpower<br />

capabilities and an excellent springboard to the region.”<br />

<strong>Singapore</strong> too couldn’t get a better business partner<br />

than ST. For its contribution to the local economy, the<br />

company was presented <strong>Singapore</strong>’s highest corporate<br />

accolade, the Distinguished Partner in Progress (DPIP)<br />

Award in 2000. The award recognises companies which are<br />

not only pioneers in their field but also key contributors in<br />

a wide range of economic, social and community activities.<br />

ST was the first semiconductor company to receive this<br />

award since its inception in 1999. The longstanding<br />

partnership is also aided by the perfect fit between ST’s<br />

corporate strategy and <strong>Singapore</strong>’s vision. “ST feels very<br />

much at home in <strong>Singapore</strong>,” said Jean-Claude Marquet,<br />

Corporate Vice President and CEO Asia-Pacific, “ST has<br />

climbed the value-added ladder at the same speed<br />

<strong>Singapore</strong> was foreseeing the need for evolution for the<br />

country. It was excellent timing for both of us.”<br />

REVVING UP<br />

ST has moved in tandem with <strong>Singapore</strong> which has shifted<br />

from low-end, labour-intensive manufacturing industries<br />

to technology and knowledge-intensive ones. The<br />

company is involved in skilled, high-end manufacturing<br />

and R&D activities. “There is a great availability of highly<br />

skilled people in <strong>Singapore</strong>,” said Marquet. That, and<br />

<strong>Singapore</strong>’s ability to attract top talent worldwide, strong<br />

IP regime, stable infrastructure and strong governmental<br />

support for innovation were some of the reasons<br />

attributed to this development.<br />

ST’s business headquarters building – a testament to its long-term strategy in <strong>Singapore</strong>.<br />

ST’s strong manufacturing presence is supported by<br />

its Asia Pacific Microchip Design Centre (APDC) set up in<br />

1984 with an initial core of eight engineers all trained in<br />

the parent company in Europe. The APDC has seen steady<br />

growth and has helped to generate revenues when local<br />

designs were transferred to production. The centre’s<br />

current staff of 60 are involved in IC design for a number<br />

of different markets such as computer peripherals, smart<br />

card, imaging and consumer. “ICs are the brains and<br />

muscles behind the finished products that the everyday<br />

consumer is familiar with,” explained Marquet. “Our<br />

designs lie hidden within the many hard disc drives, sound<br />

cards, monitors, CTVs and printers.”<br />

The centre is also developing advanced Application<br />

Specific ICs (ASICs) and sophisticated System-On-Chip<br />

solutions with system based technologies. Since 2001,<br />

the APDC has also shifted its attention to the increasing<br />

popular CMOS imaging technology to develop sensors and<br />

image co-processors for digital still camera and mobile<br />

phone applications. The cumulative revenues from locally<br />

designed products have exceeded US$500 million. The<br />

APDC is so successful that it has spawned similar<br />

operations in Shenzhen, China with the new generation<br />

of designers being trained at APDC in <strong>Singapore</strong>.<br />

ST has moved in tandem with<br />

<strong>Singapore</strong> which has shifted<br />

from low-end, labour-intensive<br />

manufacturing industries to<br />

technology and knowledgeintensive<br />

ones.<br />

MOVING TO R&D<br />

By adding R&D activities to its repertoire of operations, ST<br />

has cemented its unique position as a full service provider.<br />

The R&D centre focusses on video and<br />

audio capabilities as well as wireline<br />

and wireless development. “We intend<br />

<strong>Singapore</strong> to be a key resource for<br />

expertise like third generation<br />

Wideband Code Division Multiple<br />

Access (WCDMA) and Digital Signal<br />

Processing (DSP),” said Marquet.<br />

In <strong>2004</strong>, Kay Das, Director of ST’s<br />

R&D in Asia-Pacific, was awarded the<br />

distinguished National Science and<br />

Technology Medal. Under Das, the<br />

research team is credited for developing<br />

exciting intellectual property in the<br />

audio, video, wireline and wireless<br />

markets, paving the way for ST to deliver<br />

new products for the audio, video and<br />

3G market. So far, the team has filed<br />

more than 70 patents.<br />

14<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


ENGAGING THE<br />

EMPLOYEES<br />

ST’s phenomenal success is due<br />

in part to its work culture. “Our<br />

people are hardworking and<br />

committed. Everyone is striving<br />

for efficiency and productivity,”<br />

said Marquet. Ensuring that its<br />

people are constantly upgrading<br />

their skills and expertise is the<br />

company’s ST University Asia Pacific (STU AP), also<br />

located in <strong>Singapore</strong>. The learning institute caters mainly<br />

to the needs of the company’s 13,000 strong workforce<br />

scattered across the region. While most of the<br />

programmes are developed by ST, the company also<br />

works with reputed universities like INSEAD, which has<br />

a <strong>Singapore</strong>-based campus, to come up with suitable<br />

training modules.<br />

AN EYE ON THE FUTURE<br />

Nanotechnology features high in ST’s plans for the future.<br />

As a result of the long-standing relationship and working<br />

experience in <strong>Singapore</strong>, the company recently moved its<br />

research in carbon nanotubes to the country’s shores. The<br />

facility, known as ST Nanotube Centre, will focus on the<br />

material aspects and the device applications which make<br />

use of the outstanding properties of functionalised carbon<br />

nanotubes. Nanotubes are forecast as a revolutionary way<br />

to build ever-smaller devices that will go beyond the current<br />

limits of silicon-based technology.<br />

Also, ST set up a new centre of excellence for 3G mobile<br />

terminal development in <strong>Singapore</strong> following the successful<br />

completion of its collaboration with A*STAR’s (Agency for<br />

Science, Technology and Research) Institute for Infocomm<br />

Research (I 2 R). The two<br />

organisations have been working<br />

together since 1999, and their<br />

efforts have yielded significant<br />

intellectual properties (IP) and<br />

generated great returns in R&D<br />

expertise for both parties. With<br />

the centre of excellence, ST is<br />

looking to develop the IP into<br />

business reality and collaborate<br />

with key customers to capitalise<br />

on the lucrative Asian telecommunications market.<br />

<strong>Singapore</strong> is once again expected to serve as the launchpad<br />

for ST to secure a foothold in China and other countries in<br />

the region. All in all, the partnership between <strong>Singapore</strong><br />

and ST looks set to grow even stronger.<br />

SEMICONDUCTOR INDUSTRY<br />

TAKES OFF<br />

Having begun in the early 1960s, the sector saw rapid<br />

growth in the 1980s and in under 10 years, the number of<br />

wafer fabrication plants in operation grew to 10. Today,<br />

there are about 40 IC design centres, 12 wafer fabrication<br />

plants and 18 IC assembly and test facilities in <strong>Singapore</strong>.<br />

The semiconductor industry is also vertically integrated<br />

with a number of research and development activities. Last<br />

year was a good year for the semiconductor industry which<br />

saw a number of leading giants including ST stepping up<br />

their operations here. The increase in semiconductorrelated<br />

activities saw the industry’s output soar to $22.3<br />

billion in 2003. EDB<br />

For more information on STMicroelectronics, visit: www.st.com<br />

On EDB’s Electronics and Precision Engineering Industry, visit: Industry<br />

Opportunities/Electronics and Precision Engineering section of<br />

www.sedb.com<br />

15<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


profile<br />

MOVING<br />

UPSTREAM<br />

It’s boom time for venture capital firms operating in <strong>Singapore</strong>. As local VC<br />

company Upstream Ventures puts it, being based here is to be at the<br />

crossroads of investment activity and opportunities in Asia.<br />

From a modest-looking renovated shophouse<br />

just behind Boat Quay, a <strong>Singapore</strong>an<br />

permanent resident and his <strong>Singapore</strong>based<br />

expatriate partners are charting the<br />

country’s course as a land of opportunity for<br />

venture capital (VC).<br />

Carmelo Pistorio, Pierre Hennes, David E. Wynne and<br />

Cristiano Torresi (who is based in San Francisco), are the<br />

people behind Upstream Ventures, a venture capital fund<br />

management company. It invests globally with a particular<br />

focus on the trends and opportunities transforming Asian<br />

economies, in sectors including semiconductors, security<br />

and biometrics, biotechnology, mobile content and<br />

applications, and IT software and solutions.<br />

Encouraged by a number of successful private ‘angel’<br />

investments made by its founder Pistorio between 2001 and<br />

<strong>2004</strong>, Upstream Ventures was incorporated in March 2003<br />

and currently manages a global portfolio of 15 companies,<br />

led by their team of four investment professionals. They have,<br />

under their belt, a diverse yet complementary mix of venture<br />

capital, start-up and corporate business experiences, as well<br />

as international business development expertise.<br />

“Upstream Ventures is modelled on the traditional<br />

venture business of building and growing early stage<br />

companies,” explained Hennes, Director, Upstream<br />

Ventures. “Successful venture capital investing in Asia<br />

requires a thorough understanding and familiarity with the<br />

local business environment, and the ability and experience<br />

to work with management. It also requires international<br />

networks and expertise to position, grow and market<br />

investee companies. We can do all that; we’re not financial<br />

investors and we’re not afraid to roll up our sleeves and work<br />

with our companies to propel them to success. ”<br />

VCs MAKING WAVES<br />

About 10 years ago, venture capital was virtually<br />

unheard of in tiny <strong>Singapore</strong>. But today, <strong>Singapore</strong> is<br />

home to more than 150 private equity and VC firms, as<br />

well as over 50 incubators or VC units that help to<br />

nurture business start-ups. They hail from such<br />

countries as Germany, the US and India, and have<br />

helped manage about $16 billion in venture capital<br />

funds, benefitting over 700 companies here.<br />

Upstream Ventures has been instrumental in the<br />

local VC industry’s growth. In fact, just seven months after<br />

its conception, the young company became part of an<br />

international group of six partners under the Startup<br />

EnterprisE Development Scheme (SEEDS) launched by<br />

the Economic Development Board (EDB) in 2001. SEEDS,<br />

a $50 million equity finance fund for start-ups and<br />

businesses, is aimed at strengthening the working<br />

16<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


ENCORE TECHNOLOGIES – BRIDGING THE DIGITAL DIVIDE<br />

Established in<br />

2002, Encore<br />

Technologies (ETS)<br />

was a start-up with a<br />

grand agenda: to<br />

simplify information<br />

technology for consumers<br />

by doing away with the<br />

one-size-fits-all<br />

approach, and giving them<br />

only what they needed at an<br />

affordable cost. Their product – The Encore<br />

Simputer, a handheld computing platform –<br />

supports data and voice communications on Internet<br />

protocols, enterprise applications access, secure<br />

transactions and personalised information delivery.<br />

The company’s big break came in 2003 when they<br />

caught the attention of Upstream Ventures; they later<br />

received a financial shot in the arm to qualify for the<br />

Economic Development Board’s “Growth Financial<br />

Scheme”.<br />

Since then, ETS has launched several new<br />

initiatives, including ETS MyBook, a handheld computer<br />

touted as an affordable and practical wireless solution<br />

for schools, and the Retail Interactive Project, an<br />

innovative solution for customer management in the<br />

retail segment. The company has also generated<br />

opportunities for various partnerships designed to<br />

expand their market reach and boost profitability. Two<br />

such partnerships are currently in the advanced stages<br />

of formulation, with many more opportunities looming<br />

in the future.<br />

“ETS represents an investment opportunity in what<br />

we see as the lucrative market for bridging the digital<br />

divide. Socially responsible investments can prove to<br />

be very lucrative, and this is particularly true for<br />

companies targeting the highly underserved markets<br />

for computing and communications in Asia. Based in<br />

<strong>Singapore</strong>, ETS is positioned to capture a large share<br />

of the markets in India, China and Southeast Asia,” said<br />

Pierre Hennes, Director, Upstream Ventures.<br />

arrangements with co-investors, to respond to<br />

opportunities efficiently and nurture investee companies<br />

more effectively.<br />

<strong>Singapore</strong> is home to more than<br />

150 private equity and VC firms<br />

To date, Upstream Ventures has secured and invested<br />

US$4 million for its first fund, the Upstream Angel Fund. It<br />

is now in the process of closing its second fund of US$50<br />

million, the Upstream Pioneer Fund. <strong>Singapore</strong>’s premier<br />

location as an Asian hub and the favourable conditions in<br />

Asia are some of the reasons for doing so.<br />

TO ASIA… AND BEYOND<br />

The company believes that conditions in Asia are again<br />

offering the opportunity for outstanding returns, as Asia is<br />

increasingly a source of new and diversified technologies<br />

with global potential.<br />

Indeed, hands-on venture capitalists with knowledge<br />

in building a global company will be one of the most<br />

attractive alternative sources of financing to fund these new<br />

companies. Given Upstream Ventures’ strong and growing<br />

network of companies, co-investors, corporate<br />

partnerships and talent in the region, this company with<br />

its indefatigable ‘can-do’ attitude seems well positioned to<br />

be ahead of the competition in the market for value-add<br />

venture capital. EDB<br />

For more information on Upstream Ventures visit:<br />

www.upstreamventures.com, and on Encore Technologies visit:<br />

www.etssg.com<br />

For more information on the Startup EnterprisE Development Scheme<br />

(SEEDS), visit the Startups section of www.sedb.com<br />

VENTURE CAPITAL:<br />

WHY SINGAPORE<br />

Upstream Ventures’ Managing<br />

Director Carmelo Pistorio offered<br />

some compelling reasons why<br />

<strong>Singapore</strong> has the potential to<br />

become a hub for VC to thrive. First<br />

and foremost, Pistorio gave the<br />

thumbs-up to the Republic’s sound<br />

infrastructure which he described as equal to, or<br />

even exceeding that of Europe and the US, such as<br />

“an efficient legal system, established corporate<br />

governance and practices, a transparent fiscal<br />

system and a stable political environment”.<br />

<strong>Singapore</strong>’s ideal location also serves as a<br />

springboard to the emerging powerhouses of China<br />

and India, as well as the burgeoning Southeast Asian<br />

financial markets. Pistorio pointed out that these<br />

“unique deal flow opportunities” open to the global<br />

VC community are present due to “the combination<br />

of highly educated professionals and a fast growing<br />

entrepreneurial ecosystem with access to advanced<br />

technology and infrastructure”.<br />

Pistorio also lauded the country’s efforts in<br />

setting in place tax incentives to encourage the<br />

presence of VC firms. These include Section 13H of<br />

the Income Tax Act for approved equity and VC funds,<br />

as well as the Pioneer Service Incentive of the<br />

Economic Expansion Incentive Act that serves fund<br />

management companies. “Although these<br />

incentives allow venture capital firms to enjoy<br />

extraordinary tax-related benefits, <strong>Singapore</strong><br />

remains a highly complex, productive society with<br />

an extremely diversified economy,” he added.<br />

17<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


innovation &<br />

technology<br />

TRACK ON TIME<br />

Logistics can be a hard act to follow. But Sanjay Chakrabarty, founder of<br />

MobiApps, has good news. One of the company’s products, m-Trak,<br />

combines Global Positioning Systems, wireless communications and the<br />

Internet to track vehicles on the move.<br />

Real time control: the need to know where<br />

your delivery trucks are, exactly when they<br />

will arrive, and the condition of the goods,<br />

is important for anyone worth their salt in<br />

the logistics business.<br />

The good news is that this is possible.<br />

With Global Positioning Systems (GPS) and wireless<br />

communications technology, Sanjay Chakrabarty, Founder,<br />

President, and CEO of MobiApps, is offering exactly that:<br />

the ability for logistic companies to eradicate inefficient<br />

vehicle routing, ambiguities over bills, rising transportation<br />

costs, late deliveries, client complaints and changes in<br />

orders and deliveries.<br />

SINGAPORE BECKONS<br />

MobiApps, a company Chakrabarty founded in the US in<br />

2000, is a provider of hybrid terrestrial and satellite<br />

technologies for industrial communications; it converges<br />

terrestrial wireless communications technologies and<br />

satellite communications to provide ubiquity in coverage at<br />

a marginal cost.<br />

The MobiApps headquarters is now in <strong>Singapore</strong>. Said<br />

Chakrabarty, “The good infrastructure, large talent pool and<br />

strong financial grounding are reasons why we’re based<br />

here. EDB also took a very proactive and innovative<br />

approach.” He added that <strong>Singapore</strong> would provide access<br />

to key growth markets while allowing MobiApps to<br />

leverage technology development resources in India, as it<br />

embarks on enhancing its <strong>Singapore</strong>-based technology<br />

development capabilities in the coming year.<br />

The company has received more than US$13 million<br />

in funding in the past three years from various companies<br />

including 3i and <strong>Singapore</strong> Technologies. Among the<br />

company’s leading customers are<br />

GM, Hyundai, Ford, Dell,<br />

SafeExpress and Transport<br />

Corporation of India (TCIL). The<br />

company also services the<br />

Bangalore Metropolitan Transport<br />

Corporation, a state-owned bus<br />

company with a fleet of 1,400 buses<br />

plying the Bangalore area.<br />

PRODUCTS THAT<br />

DELIVER<br />

m-Trak is a mobile fleet<br />

management system, which<br />

tracks, manages and monitors<br />

mobile assets. It integrates<br />

GPS technology, wireless<br />

communications and a webservice<br />

platform to provide<br />

companies with location-relevant<br />

18<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


m-Trak is a<br />

mobile vehicle<br />

tracking system<br />

which tracks,<br />

manages and<br />

monitors mobile<br />

assets.<br />

and time-sensitive<br />

information pertaining to<br />

their resources.<br />

Applying global<br />

positioning and wireless<br />

technologies to the<br />

transportation and<br />

logistics segments<br />

stretches far beyond<br />

navigation. Integration of<br />

mobile devices can<br />

increase the accuracy<br />

of traditional vehicle<br />

m a n a g e m e n t<br />

applications as the devices provide fleet managers with<br />

real-time tracking of their vehicles.<br />

The system can also provide supporting information<br />

such as keeping tabs on speeding vehicles, unscheduled<br />

stops, detours and other in-vehicle conditions.<br />

The MobiApps m-Trak 100 series, for example,<br />

streamlines the management of fleets by providing reports<br />

and analyses of vehicle journeys. The m-Trak 100 supplies<br />

complete journey records for all vehicles for easy planning,<br />

tracking and scheduling. It gives fleet managers better<br />

control over operations while enhancing value-added<br />

service to their customers.<br />

Other solutions in the m-Trak series include the m-<br />

Trak 50, a low-cost fleet tracking device, and the m-Trak<br />

75, a wireless tracking and messaging transceiver.<br />

The company’s tracking solutions are cost-effective,<br />

versatile and can be used in a variety of transport industries<br />

including cash movement and cash handling, chemical, gas<br />

and fertiliser transport, couriers and perishable cargo movers.<br />

FORGING AHEAD<br />

And it gets better. MobiApps is currently developing a<br />

satellite transceiver the size of a credit card (to be released<br />

in 2005). It is a breakthrough in satellite-based<br />

communications for a variety of industrial applications.<br />

Explained Chakrabarty: “The current transceivers are<br />

the size of a brick, whereas our product will be the size of<br />

a credit card thereby drastically changing the economics<br />

of deployment. The cost of the product and deployment<br />

could be brought down to 1/8th of the current technology.”<br />

Besides being cost-effective, the small device will also<br />

be easy to install. Furthermore, it consumes only 1/10th<br />

the power of the current technology.<br />

Moreover, the compact design of the product allows<br />

industrial users to embed the satellite modem on any<br />

equipment to enable the transmission and reception of low<br />

bandwidth information. It is not limited to terrestrial<br />

services as the transceiver operates over global satellite<br />

telecommunication company ORBCOMM’s low-earth orbit<br />

satellite network.<br />

“Satellite transceivers allow two-way data<br />

communication anywhere in the world. For example, a<br />

person can track and monitor his vehicle even if it is passing<br />

through a remote mountainous region in another part of<br />

the world,” Chakrabarty said.<br />

There are currently hundreds of thousands of satellite<br />

modems operating in the world. With the introduction of<br />

the MobiApps satellite modem on a chipset – m100 OEM<br />

Subscriber Communicator – the company is expecting to<br />

sell more than a million modems over the next few years.<br />

The company’s India development centre is involved<br />

in the baseband and digital design of the transceiver while<br />

the US centre is involved with radio frequency integrated<br />

chip (RFIC) design. This continuous innovation and research<br />

has resulted in the company’s application for four patents<br />

for various technologies of the transceiver.<br />

“We expect to have the advantage of offering a lowcost<br />

compact solution, which could drive volumes in the<br />

market,” Chakrabarty said. MobiApps TM plans to license<br />

the technology to original equipment manufacturers<br />

(OEMs) across the world. The successive generation of this<br />

design can lead to substantial enhancements, and<br />

MobiApps TM expects <strong>Singapore</strong> to provide the base for<br />

creating such breakthroughs.<br />

MobiApps TM is also working on a transceiver that is a<br />

hybrid of satellite and terrestrial GSM or CDMA<br />

communication that will be launched in end-2005.<br />

Meanwhile, the company is looking to set up a development<br />

centre for product engineering in <strong>Singapore</strong>, integrating<br />

its expertise from around the US, India and <strong>Singapore</strong> to<br />

substantially accelerate its product design and engineering<br />

competencies. EDB<br />

For more information on MobiApps, visit: www.mobiapps.com<br />

For more information on EDB’s Headquarters Services, visit:<br />

Industry Opportunities/Headquarters Services section of www.sedb.com<br />

19<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


focus<br />

GATEWAY<br />

TO ASIA AND THE WORLD<br />

More global companies are using <strong>Singapore</strong> as a springboard for their<br />

various operations, further boosting the country’s status as an international<br />

hub across a variety of sectors.<br />

With a population of three billion and<br />

an estimated economic growth rate<br />

of seven per cent per annum, the<br />

Asia-Pacific is one of the world’s<br />

fastest-growing regions. <strong>Singapore</strong><br />

is also strategically situated in the<br />

heart of the region, playing host to<br />

some of the world’s most prominent industry movers and<br />

shakers. Among these are 27 international nongovernmental<br />

organisations, seven international<br />

organisations and 4,500 professional services firms in fields<br />

such as audit/accounting (800 firms), management<br />

consulting (2,000 firms), and legal services (60 offshore law<br />

firms). There are also numerous listed companies in fields<br />

spanning market research, advertising and public relations,<br />

as well as human capital services. Companies looking for<br />

business partners to jumpstart their activities can tap into<br />

a strong network of business linkages, with a selection of<br />

more than 7,000 MNCs across all sectors.<br />

With its modern, world-class facilities, it is not<br />

surprising that <strong>Singapore</strong> is one of the top five cities in the<br />

world for holding conventions/conferences. The city-state<br />

is also home to a vibrant education industry that boasts a<br />

variety of local institutions of higher learning and 11<br />

renowned foreign universities – providing endless<br />

possibilities for collaboration in research. Another thriving<br />

local sector is infocomms technology. Some 12,000<br />

20<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


software developers are based in the country, and 69 of<br />

the global top 100 IT companies have substantial operations<br />

here as well. Of equal importance is <strong>Singapore</strong>’s stature<br />

as an international financial hub, with many companies<br />

offering a broad range of products and services such as<br />

trade financing, foreign exchange, derivatives products,<br />

capital market activities and so on. With the world’s best<br />

airport and busiest container transshipment port,<br />

<strong>Singapore</strong> has also earned a stellar reputation as a premier<br />

logistics hub.<br />

HUB HAVEN<br />

Chemicals Hub<br />

Ranked amongst the world’s top three countries in oil trade,<br />

<strong>Singapore</strong> is a global hub for oil refining and is Asia’s largest<br />

petrochemical manufacturing centre. Jurong Island, the<br />

country’s dedicated and vertically integrated chemicals hub,<br />

is home to the world’s biggest names in oil & gas and<br />

petrochemicals. Specialty chemicals are not left out of the<br />

value chain either, with an assortment of key players<br />

dealing in flavours and fragrances, electronic chemicals,<br />

materials and gasses, and lubricants and fuel additives.<br />

Maintenance, Repair and Overhaul (MRO) Hub<br />

<strong>Singapore</strong> is Asia’s largest MRO centre. With some 58<br />

foreign and homegrown aerospace companies providing a<br />

comprehensive spectrum of capabilities for airframe,<br />

engine and avionics repair and overhaul, and component<br />

repair, the sector accounts for about six per cent and 20<br />

per cent of the global and Asian MRO markets respectively.<br />

Biomedical / Pharmaceuticals Hub<br />

Accelerating <strong>Singapore</strong>’s efforts to establish itself as a fullblown<br />

biomedical hub is the country’s spanking new<br />

Biopolis, an interconnected, 18.5-<br />

hectare nucleus for R&D,<br />

manufacturing and healthcare<br />

delivery. Biopolis will serve as a<br />

vibrant work and play site to over<br />

1,500 international scientists in both<br />

the public and private sectors.<br />

<strong>Singapore</strong> is<br />

strategically<br />

situated in the heart<br />

of the region,<br />

playing host to<br />

some of the world’s<br />

most prominent<br />

industry movers<br />

and shakers.<br />

The presence of key industry players in <strong>Singapore</strong>,<br />

including the world’s top six pharmaceutical companies,<br />

further underscores the Republic’s vision to be the Biopolis<br />

of Asia – an epicentre for biomedical sciences<br />

manufacturing, R&D, clinical development and<br />

management, drug discovery, critical research and HQ<br />

activities.<br />

Companies with active pharmaceutical ingredients<br />

(API) manufacturing capabilities in <strong>Singapore</strong> include<br />

Pfizer, Merck Sharp & Dome, GlaxoSmithKline and<br />

Schering Plough. These MNCs have<br />

their operations based in the Tuas<br />

Biomedical Park, a sprawling tract of<br />

land earmarked for industrial use.<br />

High Value Manufacturing Hub<br />

Manufacturing continues to be a<br />

strong growth engine of <strong>Singapore</strong>’s<br />

economy – and it continues to<br />

perform well. The Government is on<br />

track to target the doubling of<br />

manufacturing output in the next 15<br />

years. Electronics continues to be the<br />

main contributor to manufacturing<br />

FAI, accounting for 56 per cent of total<br />

manufacturing FAI in 2003. Other clusters that have helped<br />

steer manufacturing to its impressive growth levels include<br />

chemicals, biomedical, semiconductors and infocomms<br />

and consumer electronics.<br />

Buoyed by skilled and multi-disciplinary manpower,<br />

<strong>Singapore</strong>’s varied and dynamic value manufacturing hub<br />

spans the entire value chain, from R&D, development,<br />

production, commercialisation and supply chain<br />

management, to post sales.<br />

Indeed, manufacturing and<br />

technology giants such as<br />

Seagate and STMicroelectronics<br />

have tapped into this intelligent<br />

business environment to grow<br />

their R&D, design, product<br />

development, manufacturing,<br />

marketing and other HQ<br />

functions. Seagate, in particular,<br />

recently revealed its new 1-inch<br />

hard disc drive, which was<br />

entirely designed, developed and<br />

manufactured locally for global<br />

export.<br />

<strong>Singapore</strong> has further upped<br />

its stake as a world-class<br />

manufacturing hub, by being at<br />

the forefront of emerging<br />

technologies such as<br />

nanotechnology, photonics,<br />

micro-electromechanical<br />

systems and industrial IT. This<br />

puts the country in good stead to<br />

emerge as an even stronger<br />

manufacturing base for hightech,<br />

value-added production.<br />

21<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


Regional Professional Services Hub<br />

Many of the world’s top names in professional services are<br />

gearing up to take the region by storm – and one of their<br />

strategies is to anchor their operations right here in<br />

<strong>Singapore</strong>.<br />

In legal services, the areas of arbitration, regional law<br />

and intellectual property have undergone new<br />

developments to cater to the growing needs of the region.<br />

Eight of the top 20 international law firms in the world,<br />

including Baker & McKenzie, Jones Day and Linklaters,<br />

already have a significant presence here. The Big Four<br />

accounting firms – PricewaterhouseCoopers, Ernst &<br />

Young, Deloitte & Touche and KPMG; and top global<br />

management consulting giants like Accenture, AT Kearney,<br />

Bain and McKinsey, have also made <strong>Singapore</strong> their base<br />

for managing their business in the Asia Pacific.<br />

In the area of human capital, SHL Group has located<br />

its Asia-Pacific HQ in <strong>Singapore</strong>, whilst the US-based<br />

Center for Creative Leadership and the Gallup Organization<br />

have both set up their first Asian campuses here to<br />

‘Asianise’ their curriculum and provide customised training<br />

in leadership development. In advertising and public<br />

relations, the world’s four largest marketing<br />

communications global conglomerates – Omnicom,<br />

Interpublic, WPP and the Publicis Groupe – are represented<br />

in <strong>Singapore</strong> through various network agencies. Among<br />

those with Asia-Pacific HQs in <strong>Singapore</strong> are Millward<br />

Brown, a global market research organisation,<br />

international market research giant Synovate and market<br />

research leaders like AC Nielsen, Taylor Nelson Sofres and<br />

GfK.<br />

Supply Chain Management Hub<br />

To date, more than 3,000 international and local third-party<br />

logistics players, distributors, air-sea carriers and SCM<br />

technology companies are tapping into the island’s<br />

excellent connectivity and communications infrastructure<br />

to boost their businesses. In 2003, Changi Airport handled<br />

some 1.6 million tonnes of air cargo and the container ports<br />

handled a record 18.4 million TEUs (20-foot equivalent unit)<br />

of containerised cargo. <strong>Singapore</strong> is also the world’s busiest<br />

port, with some 400 shipping lines to 700 ports worldwide.<br />

<strong>Singapore</strong>’s 26-hectare Airport Logistics Park (ALPS)<br />

allows for third-party logistics players to conduct valueadded<br />

integrated logistics and regional distribution<br />

activities in a free trade zone environment to accelerate<br />

the product-to-market cycle. Additionally, the 80-hectare<br />

Banyan LogisPark on Jurong Island services the regional<br />

transshipment, break-bulk and distribution needs for<br />

chemical companies. And to bring existing IT infrastructure<br />

up to speed, the <strong>Singapore</strong> government will invest up to<br />

$50 million over five years to consolidate existing IT systems<br />

in the trade and logistics platform into a single integrated<br />

IT platform, thus enhancing cost effectiveness, increased<br />

competitiveness and overall efficiency in the logistics<br />

industry.<br />

Global Schoolhouse<br />

About 50,000 foreign students are currently studying in<br />

<strong>Singapore</strong>, and by 2012, the country hopes to draw an<br />

additional 150,000 students to its shores. One way<br />

<strong>Singapore</strong> is doing that is by positioning itself as a “Global<br />

Schoolhouse” – essentially, a world-class education hub<br />

that provides top-notch learning programmes geared<br />

SINGAPORE’S FTA NETWORK<br />

Concluded<br />

• United States<br />

• Japan<br />

• European Free Trade Association<br />

• Australia<br />

• New Zealand<br />

• Hashemite Kingdom of Jordan<br />

• ASEAN<br />

Ongoing<br />

• People’s Republic of China (ASEAN-CHINA)<br />

• India<br />

• Canada<br />

• Republic of Korea<br />

• P3 (New Zealand, Chile, <strong>Singapore</strong>)<br />

• Sri Lanka<br />

• Panama<br />

• Egypt<br />

• Bahrain<br />

22<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


towards all levels, from pre-school to post-graduate<br />

institutions.<br />

Being at the crossroads of Asia, <strong>Singapore</strong> combines<br />

the best of both the Eastern and Western worlds, which<br />

serves as a strong magnet for candidates in search of an<br />

enriching learning experience. To date, the Lion City is home<br />

Ian Wright, host of Globe Trekker,<br />

Discovery Travel & Adventure<br />

to 11 leading foreign universities in <strong>Singapore</strong>, among them<br />

INSEAD (France), Johns Hopkins University (US) and the<br />

University of New South Wales (Australia).<br />

Broadcast Hub<br />

With 17 international cable and satellite broadcasters based<br />

in <strong>Singapore</strong>, including HBO, ESPN, MTV, Disney and<br />

Discovery, <strong>Singapore</strong> has grown to become the broadcast<br />

hub in Asia. Come 2005, media companies will also enjoy a<br />

nucleus of their very own – the Fusionpolis – which brings<br />

like-minded enterprises and professionals together in one<br />

dynamic plug-and-play environment. Presently,<br />

<strong>Singapore</strong>’s arts, media and design clusters contribute<br />

about $10 billion to the economy and this is expected to<br />

double by 2012. EDB<br />

For more information on <strong>Singapore</strong>’s business environment, visit:<br />

Why <strong>Singapore</strong> section of www.sedb.com<br />

SINGAPORE’S PRO-BUSINESS ENVIRONMENT<br />

COMPETITIVE TAX REGIME, which offers:<br />

• Among the lowest corporate tax rates of 20 per cent<br />

and individual tax rates (22 per cent for top income<br />

tier, to be reduced to 20 per cent in coming years) in<br />

the region.<br />

• Exemption of tax on foreign-sourced dividends,<br />

branch profits and services income from jurisdictions<br />

with headline tax rates of at least 15 per cent.<br />

• No withholding taxes on dividends.<br />

• No tax on capital gains.<br />

• Automatic write-down for IP acquisition.<br />

• Unilateral tax credits for income streams including<br />

services income and royalties from all non-treaty<br />

countries.<br />

• No tax on all foreign-sourced personal income<br />

remitted to <strong>Singapore</strong> by resident individuals.<br />

ACCESS TO MARKETS, which includes:<br />

• A clientele base of over 2.8 billion professionals<br />

within a seven-hour flight radius.<br />

• A domestic market of 7,000 MNCs, 1,200 Chinese<br />

and 1,500 Indian companies and numerous<br />

homegrown ones.<br />

• Free Trade Agreements (FTA) provide increased<br />

market access, protection of intellectual property<br />

and investments, and mutual recognition of<br />

professional qualifications. Upon successful<br />

conclusion of ongoing FTA negotiations with<br />

countries inside and outside of Asia, <strong>Singapore</strong>based<br />

companies will have access to 60 per cent of<br />

the world’s total GDP.<br />

A LAUNCHPAD AND TESTBED FOR INNOVATION,<br />

which offers access to:<br />

• A multi-cultural Asian community that is an excellent<br />

source of market intelligence and a hothouse for<br />

innovation in unique Asian products and offerings.<br />

• A strong brand name and intellectual property<br />

protection regime ideal for championing new<br />

standards and codes of practices for the region.<br />

• Partnership opportunities with academic institutions<br />

(e.g. 11 world-class foreign universities), research<br />

bodies and business associations.<br />

AN IDEAL PLACE TO LIVE<br />

• English is the lingua franca and most of the<br />

population is effectively bilingual.<br />

• <strong>Singapore</strong>’s cosmopolitan society and good quality<br />

of living is attractive to top regional practice leaders.<br />

<strong>Singapore</strong> is also home to over 100,000 professional<br />

expatriates.<br />

• <strong>Singapore</strong> has a lower cost of living compared to<br />

other Asian cities such as Tokyo, Osaka, Seoul,<br />

Taipei, Hong Kong (source: Mercer <strong>2004</strong>).<br />

INTELLECTUAL PROPERTY (IP) MANAGEMENT<br />

CENTRES<br />

<strong>Singapore</strong>’s strong legislative and IP enforcement<br />

policies make it ideal for such activities as rights<br />

patenting, IP audit, valuation, enforcement and<br />

licensees sourcing. It is a member of IP-related<br />

conventions and organisations such as the Paris<br />

Convention, Berne Convention, Madrid Protocol, Patent<br />

Cooperation Treaty, Budapest Treaty, World Economic<br />

Forum and the Agreement on Trade-Related Aspects<br />

of Intellectual Property Rights (TRIPS), which provide<br />

added protection for companies seeking to maximise<br />

their IP potential.<br />

Within <strong>Singapore</strong>, there are institutions such as the<br />

Intellectual Property Office of <strong>Singapore</strong>, <strong>Singapore</strong><br />

International Arbitration Centre, Composers & Authors<br />

Society of <strong>Singapore</strong>, Recording Industry Association<br />

(<strong>Singapore</strong>), and <strong>Singapore</strong> Mediation Centre.<br />

These initiatives encourage more IP-based<br />

companies to invest in and protect their intellectual<br />

assets from <strong>Singapore</strong>. Companies further benefit from<br />

new IP-friendly tax policies like an automatic writing<br />

down allowance for IP acquisitions, tax deductions for<br />

patent costs, and unilateral tax credits for royalty<br />

income.<br />

23<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


focus<br />

MECHANICAL ENGINEERING:<br />

PILLAR OF STRENGTH<br />

The foundation<br />

for <strong>Singapore</strong> ‘s<br />

manufacturing<br />

excellence.<br />

Astrong pillar of <strong>Singapore</strong>’s economy,<br />

manufacturing accounted for 26 per cent<br />

of the Gross Domestic Product<br />

(GDP) in 2003. Its success is due to strong<br />

supporting sub-sectors, amongst them,<br />

mechanical engineering. The vital backbone<br />

of a range of industries spanning<br />

electronics, transport, chemicals and even medical<br />

equipment, mechanical engineering is a discipline of<br />

engineering that involves the design, operation and<br />

construction of technology and equipment.<br />

In 2003, mechanical engineering enjoyed an output of<br />

$25 billion, a combined value-add of $9 billion, and<br />

contributed to 17 per cent of total manufacturing output<br />

and 24 per cent of the value-add of <strong>Singapore</strong>’s<br />

manufacturing sector (see chart).<br />

WHERE MANUFACTURING<br />

THRIVES<br />

<strong>Singapore</strong>’s reputation for manufacturing excellence<br />

remains a lure for international investments, particularly<br />

in the area of such higher value-add products as chip<br />

design, advanced displays and consumer electronics like<br />

DVD recorders and flat-panel TVs.<br />

These increasingly sophisticated manufacturing<br />

activities require the expertise of higher skilled workers.<br />

In fact, <strong>Singapore</strong>’s labour force was ranked first in the<br />

world, according to a 2003 Business Environment Risk<br />

Intelligence (BERI) report. Also, nearly 30 per cent of the<br />

country’s 2.15 million workers are equipped with tertiary<br />

or diploma educational qualifications. And, crucial to today’s<br />

knowledge intensive economy, close to 20 per cent of the<br />

35,000 university and polytechnic graduates each year have<br />

industry-relevant information and communications<br />

technology or related training.<br />

To serve the changing needs of the industry, <strong>Singapore</strong><br />

is focussing on moving up the manufacturing value chain<br />

by harnessing higher automation and advanced<br />

manufacturing processes, as well as undertaking more<br />

research and development to boost its efforts. By<br />

embarking on this strategy, the city-state is positioning<br />

itself as a prime destination for enterprising companies<br />

looking to tap into and create new businesses and<br />

opportunities. Last year, manufacturing fixed asset<br />

investments (FAI) in <strong>Singapore</strong> totalled an impressive $7.51<br />

billion. Leveraging on <strong>Singapore</strong>’s manufacturing strengths<br />

in advanced technology and services, these companies will<br />

be able to create and manage new markets, products and<br />

processes, technologies and applications.<br />

“Investors continue to see <strong>Singapore</strong> as an attractive<br />

investment destination because of our speed, extensive<br />

connectivity, relevant skill-set and sound infrastructure,”<br />

said Tan Choon Shian, EDB Director, Electronics and<br />

Precision Engineering.<br />

Strong mechanical engineering ensures successful<br />

engineering sectors. Precision engineering, a key segment<br />

of mechanical engineering, raked in $500 million in<br />

manufacturing FAI.<br />

Transport engineering projects in 2003, for example,<br />

contributed $206 million in fixed assets investments<br />

commitments. The Republic is responsible for 25 per cent<br />

24<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


of Asia’s maintenance repair and overhaul (MRO) output –<br />

or six per cent globally – in the aerospace industry. Major<br />

players like Pratt & Whitney, Rolls Royce and Hamilton<br />

Sundstrand conduct significant MRO operations in<br />

<strong>Singapore</strong>. Homegrown giants such as <strong>Singapore</strong><br />

Technologies Aerospace and SIA Engineering Company<br />

have also consistently ranked in the global top three in<br />

terms of MRO service manhours. Last year, the aerospace<br />

industry accounted for an annual output of $3.8 billion.<br />

For the marine and offshore engineering industry,<br />

<strong>Singapore</strong> boasts diverse mechanical engineering<br />

strengths to boost activities in ship repair and conversion<br />

and construction of offshore structures. Again,<br />

international heavyweights such as MTU, MAN B&W, Deutz<br />

and Wartsila have pledged their confidence in <strong>Singapore</strong><br />

by establishing regional service centres here for their<br />

marine engine manufacturing operations. They are<br />

supported by the country’s shipyards, amongst them<br />

Keppel Shipyard and Sembawang Shipyard, which possess<br />

skilled manpower, resources and facilities. Oil and gas<br />

(O&G) is another thriving area of the marine and offshore<br />

engineering sector. And with <strong>Singapore</strong> making its global<br />

mark as a choice equipment manufacturing and services<br />

locale, it is no wonder that seven of the top international<br />

O&G equipment companies carry out manufacturing<br />

operations here. With this beehive of activity, the marine<br />

and offshore engineering industry delivered $5 billion in<br />

output in 2003.<br />

Land transport, another sub-sector of transport<br />

engineering, generated $817 million in output last year.<br />

Diverse manufacturing activities that span engine control<br />

modules to air-con compressors drive the growth of the<br />

industry, with at least 25 principal original equipment<br />

manufacturers and Tier 1 suppliers, as well as 15<br />

automotive companies utilising <strong>Singapore</strong> as a key<br />

manufacturing base.<br />

In 2003, mechanical<br />

engineering enjoyed an output<br />

of $25 billion and a combined<br />

value-added of $9 billion.<br />

Transport engineering aside, the precision engineering<br />

industry also rests heavily on strong mechanical<br />

engineering capabilities to support its two major subsectors:<br />

design and assembly of machinery and systems,<br />

and precision modules and components.<br />

The diversity of <strong>Singapore</strong>’s precision engineering<br />

fuelled by mechanical engineering, has scored the country<br />

global leadership positions in the following:<br />

- 30 per cent of the world’s disc drives<br />

- 50 per cent of the world’s photo flash lamps<br />

- 40 per cent of the world’s wirebonding machines<br />

- 60 per cent of the world’s auto-insertion machines<br />

- 10 per cent of the world’s refrigeration compressors<br />

Last year, the precision engineering industry<br />

accounted for $16.8 billion worth of output. The sector also<br />

makes up about 2.5 per cent of <strong>Singapore</strong>’s GDP. This figure<br />

is poised to soar, as more efforts are being channelled to<br />

strengthening the country’s already stellar reputation as a<br />

top-notch precision engineering hub for manufacturing<br />

solutions and high value-added components for the global<br />

market.<br />

General<br />

Manufacturing<br />

Industries<br />

9%<br />

MANUFACTURING OUTPUT 2003<br />

VALUE-ADD<br />

(Value-add is the resulting increase in the value of goods and services from the production<br />

activities of a company. It is the expected contribution to GDP per annum when the<br />

project is fully implemented.)<br />

General<br />

Manufacturing<br />

Industries<br />

11.3%<br />

Mechanical<br />

Engineering<br />

17%<br />

Mechanical<br />

Engineering<br />

24.3%<br />

Electronics<br />

39.9%<br />

Electronics<br />

31.4%<br />

Chemicals<br />

26.4%<br />

Chemicals<br />

14.1%<br />

Source: Economic Development Board, <strong>2004</strong><br />

POISED FOR GROWTH<br />

Indeed, investors hold <strong>Singapore</strong>’s broad mechanical<br />

engineering capabilities in high regard. Whether it is<br />

production engineering, quality tools and methods,<br />

automation and rapid prototyping, e-manufacturing, energy<br />

management, Computer Numerical Controlled high-speed<br />

machining technology or Computer Aided Design and<br />

Computer Aided Manufacturing, <strong>Singapore</strong>’s savvy<br />

mechanical engineers possess the right knowledge, skills,<br />

flexibility and adaptability to keep up-to-date in demanding<br />

and ever-evolving fields where the discipline is required.<br />

Aided by some of the best facilities in the region, these<br />

professionals are able to consistently perform and deliver<br />

in a variety of fields they are engaged in.<br />

Biomedical<br />

Manufacturing<br />

7.6%<br />

Biomedical<br />

Manufacturing<br />

18.8%<br />

For more information on EDB’s Mechanical Engineering Industry visit the<br />

Industry Opportunities/ Electronics and Precision Engineering section or<br />

Logistics and Transport Engineering section of www.sedb.com<br />

EDB<br />

25<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


focus<br />

‘GOING<br />

GLOBAL’<br />

WITH SINGAPORE-<br />

BASED EDUCATION<br />

With an emphasis on diverse and quality<br />

educational services, <strong>Singapore</strong> is pulling out<br />

all the stops to position itself as a world-class<br />

education destination.<br />

The writing is on the wall. <strong>Singapore</strong>’s education<br />

industry, singled out as a key growth driver, is<br />

gearing up to grab a larger slice of the world<br />

education market, which is worth a whopping<br />

US$2.2 trillion.<br />

Today, at least 1.8 million international<br />

students pursue higher education outside their home<br />

country. Forty-five per cent of these students are from Asia,<br />

mostly from China, India, Japan, South Korea and Malaysia.<br />

And judging by the growing importance of education in the<br />

current knowledge-based economy, this figure looks set<br />

to soar even further. Analysts forecast that the global<br />

demand for international higher education will exceed<br />

seven million students by 2025, with 70 per cent of this<br />

future influx dominated by Asia. In anticipation of this,<br />

<strong>Singapore</strong> intends to welcome a large portion of the Asia<br />

market to its shores by positioning itself as a world-class<br />

education hub, one that is<br />

home to a variety of<br />

renowned international<br />

Institutes of Higher Learning<br />

(IHLs).<br />

Currently, about<br />

50,000 foreign students are<br />

pursuing their education<br />

here. The country is looking<br />

to double or triple this<br />

population, by attracting at<br />

least an additional 100,000<br />

more full fee-paying<br />

international students and<br />

100,000 more corporate<br />

executives to <strong>Singapore</strong> by<br />

the year 2012.<br />

To do so, <strong>Singapore</strong><br />

will be banking on its<br />

proximity to the pulse points<br />

of Asia, its strong global<br />

networks, high standards of living as well as progressive<br />

East-meets-West culture. “Our objective is to make<br />

<strong>Singapore</strong> a ‘Global Schoolhouse’ providing educational<br />

programmes of all types and at all levels from pre-school<br />

to post-graduate institutions, and that attracts an<br />

interesting mix of students from all over the world,”<br />

stressed Foreign Affairs Minister George Yeo.<br />

Currently, about 50,000<br />

foreign students are pursuing<br />

their education here.<br />

LAYING THE FOUNDATION<br />

A three-pronged initiative has been set in place to realise<br />

<strong>Singapore</strong>’s vision of becoming a full-fledged global<br />

schoolhouse. “First, we need to attract good foreign<br />

institutions into <strong>Singapore</strong>. Second, we need to develop our<br />

own local institutions and enterprises. And, third, we need<br />

to bring in large numbers of international students,” said<br />

Yeo.<br />

Some of these measures are already well underway.<br />

In 1998, the Economic Development Board launched the<br />

World-Class University programme to attract up to 10<br />

leading universities to establish a significant presence here<br />

within the next 10 years. The goal was reached five years<br />

ahead of schedule in 2003 when the US-based Stanford<br />

University teamed up with the local Nanyang Technological<br />

University to offer Master of Science (MS) and Doctorate<br />

programmes in environmental science and engineering.<br />

Currently, <strong>Singapore</strong> plays host to 11 world-class<br />

universities (see box story for list). On 25 October <strong>2004</strong>,<br />

the Georgia Institute of Technology (Georgia Tech) and the<br />

National University of <strong>Singapore</strong> (NUS) signed a<br />

26<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


educational excellence in the Asian region,” said Professor<br />

John Ingleson, Deputy Vice-President, Chancellor<br />

(International) UNSW. Ingleson added that UNSW’s first<br />

overseas venture into <strong>Singapore</strong> heralds the next stage in<br />

the internationalisation of the university. UNSW <strong>Singapore</strong><br />

is scheduled to open its doors in 2007 with an intake of<br />

about 15,000 students, of which at least 70 per cent will be<br />

foreign. When fully operational, the university is expected<br />

to pump about $500 million a year into the local economy.<br />

Complementing the foreign universities are the three<br />

home-grown universities. National University of <strong>Singapore</strong><br />

(NUS), Nanyang Technological University (NTU) and<br />

<strong>Singapore</strong> Management University (SMU) are quickly<br />

gaining a reputation for quality education worldwide. This<br />

year, NUS welcomed 5,600 freshmen from 71 different<br />

countries, while SMU reported a 10 per cent increase in<br />

international student applications from last year.<br />

Memorandum of Understanding to kick off the second<br />

phase of The Logistics Institute (TLI) – Asia Pacific. Under<br />

the MOU, Georgia Tech will continue to provide its world<br />

renowned logistics knowledge and expertise for the next<br />

five years.<br />

<strong>Singapore</strong> made further headway in its drive to foster<br />

a vibrant intellectual climate when Universitas 21 Global –<br />

a consortium of 16 well-known universities and Thomson<br />

learning – established its global<br />

headquarters here last year. Not only is the<br />

online university the first of its kind in Asia, it<br />

adds another dimension to <strong>Singapore</strong>’s global<br />

schoolhouse vision – e-learning. Dr Mukesh<br />

Aghi, Universitas 21 Global CEO, said the<br />

university “aims to [combine] excellence and<br />

expertise of traditional on-campus teaching<br />

with an innovative and flexible online solution,<br />

with the end result being a world-class<br />

branded degree”.<br />

TOWARDS A BRIGHTER FUTURE<br />

Having anchored the tertiary segment, attention has now<br />

shifted to other areas like specialty schools, boarding<br />

schools and educational companies. These will further<br />

develop the local education sector by providing a wider and<br />

more comprehensive spectrum of learning opportunities.<br />

With the development of the private education market, the<br />

total education sector is expected to grow to about five per<br />

cent of the economy in the next decade or so, compared to<br />

the current 3.6 per cent.<br />

Recently, new initiatives for the Education Excellence<br />

Framework were announced to boost the Global<br />

BLAZING NEW TRAILS<br />

The latest addition to <strong>Singapore</strong>’s vibrant<br />

intellectual community, the University of New<br />

South Wales (UNSW), gives a major boost to<br />

the global schoolhouse strategy. Unlike the<br />

other foreign universities, which are mainly<br />

joint campus operations, UNSW <strong>Singapore</strong>,<br />

an A$100 million (A$1=$1.20) research and<br />

teaching campus with a strong focus on<br />

science and technology, will be wholly-owned<br />

and independently run by the leading<br />

Australian university.<br />

“We are honoured that the <strong>Singapore</strong><br />

government has chosen UNSW to spearhead<br />

its vision to develop <strong>Singapore</strong> as a hub of<br />

27<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


Schoolhouse Programme and to make <strong>Singapore</strong> a more<br />

attractive location for international students. These<br />

initiatives focus on three components for the private<br />

education organisations (PEOs): academic excellence,<br />

organisational excellence and good student protection and<br />

welfare practices.<br />

For academic excellence, an accreditation council will<br />

be set up by the Ministry of Trade and Industry by the first<br />

quarter of 2005 to accredit institutions for their capabilities<br />

to deliver quality programmes.<br />

The second component of the Framework focusses on<br />

enhancing the organisational excellence of the private<br />

schools by encouraging them to upgrade. This is being done<br />

through the <strong>Singapore</strong> Quality Class for Private Education<br />

Organisation (SQC for PEO), initiated by EDB and SPRING<br />

<strong>Singapore</strong> (Standards, Productivity and Innovation Board)<br />

last year. Based on criteria which are benchmarked against<br />

internationally recognised standards, the award aims to<br />

encourage the private schools operating here to step up<br />

their business processes and compete for a larger market<br />

share in the region. Sixteen private companies, including<br />

AEC Edu Group Pte Ltd, Informatics Group (<strong>Singapore</strong>) Pte<br />

Ltd, <strong>Singapore</strong> Institute of Management and Management<br />

Development Institute of <strong>Singapore</strong> were recently conferred<br />

the prestigious SQC for PEO status.<br />

The third component focusses on PEOs adopting good<br />

practices in student protection and welfare through the<br />

CaseTrust for Education scheme. The CaseTrust for<br />

Education, customised by the Consumers Association of<br />

<strong>Singapore</strong>, will ensure that proper systems and practices<br />

have been put in place to look after the welfare and interests<br />

of international students in <strong>Singapore</strong>. This includes the<br />

Student Protection Scheme.<br />

“Having more quality foreign and local private<br />

education players will bring about creation of new<br />

knowledge and a variety of offerings via competition,” said<br />

Teo Ming Kian, Chairman EDB, “This will bring us a step<br />

closer towards being an attractive education hub.” EDB<br />

For more information on EDB’s Education Services visit the Industry<br />

Opportunities/Education Services section of www.sedb.com<br />

WORLD-CLASS FOREIGN<br />

UNIVERSITIES IN SINGAPORE<br />

1. Georgia Institute of Technology (US)<br />

2. INSEAD (France)<br />

3. Johns Hopkins University (US)<br />

4. Massachusetts Institute of Technology (US)<br />

5. Shanghai Jiao Tong University (China)<br />

6. Stanford University (US)<br />

7. Technische Universiteit Eindhoven<br />

(The Netherlands)<br />

8. Technische Universität München (Germany)<br />

9. The Wharton School of the University Of<br />

Pennsylvania (US)<br />

10. The University of Chicago Graduate School of<br />

Business (US)<br />

11. University of New South Wales (Australia)<br />

28<br />

SI <strong>News</strong> • NOV/DEC <strong>2004</strong>


The Economic Development Board (EDB) is <strong>Singapore</strong>’s lead<br />

agency responsible for planning and executing strategies to<br />

sustain <strong>Singapore</strong>’s position as a global hub for business and<br />

investment.<br />

We work closely with local and foreign companies across a diverse<br />

range of activities in both manufacturing and services to help<br />

them move towards higher value-creating operations in<br />

an increasingly knowledge-based and innovation-driven<br />

environment. We also encourage companies to use <strong>Singapore</strong><br />

as a headquarters and total business centre to manage their<br />

global or regional functions to service their global or Asia-Pacific<br />

operations.<br />

Head Office:<br />

250 North Bridge Road #28-00<br />

Raffles City Tower<br />

<strong>Singapore</strong> 179101<br />

Tel: (65) 6832-6832<br />

Fax: (65) 6832-6565<br />

Website: www.sedb.com<br />

North American Offices:<br />

Boston, Chicago, Dallas,<br />

Los Angeles, New York,<br />

San Francisco, Washington, DC.<br />

European Offices:<br />

Frankfurt, London, Milan,<br />

Paris, Stockholm.<br />

Asian Offices:<br />

Beijing, Shanghai, Jakarta,<br />

Mumbai, Osaka, Tokyo.<br />

Publication Team<br />

Editorial Adviser:<br />

Mavis Kuek (mavisk@edb.gov.sg)<br />

Editorial Team:<br />

Patricia Ng (patricia_ng@edb.gov.sg)<br />

Anne Koh (annekoh@edb.gov.sg)<br />

Cathy Tan (cathy_tan@edb.gov.sg)<br />

Editorial Contributor:<br />

Cheryl Sim (cheryl@paperclip.com.sg)<br />

Art Director:<br />

Leslie Neo (leslie@paperclip.com.sg)<br />

Project Manager:<br />

Khim Yap (khim@paperclip.com.sg)<br />

<strong>Singapore</strong> is today a “Global Entrepolis” – a unique marketplace<br />

where deals are made; funds are raised; creative ideas are<br />

exchanged and realised; new innovative enterprises<br />

incorporated; and partnerships forged. EDB acts as a catalyst<br />

and facilitator to ensure a thriving “enterprise ecosystem” in<br />

<strong>Singapore</strong>. We encourage innovation and entrepreneurship by<br />

helping to create an environment which is conducive for startups<br />

and companies of all sizes to interact with each other, with good<br />

corporate governance practices and where intellectual property<br />

is protected.<br />

For more information on how EDB can help in your business<br />

and investment, please visit www.sedb.com.<br />

Publishing Consultant: Paperclip Communications Pte Ltd<br />

Please email your comments/feedback to: annekoh@edb.gov.sg<br />

This material is circulated by the <strong>Singapore</strong> Economic Development Board, 55 East 59th Street, New<br />

York, NY 10022, which is registered under the Foreign Agents Registration Acts as an agent of the<br />

Government of the Republic of <strong>Singapore</strong>. This material is filed with the Department of Justice where<br />

the required registration statement is available for public inspection. Registration does not indicate<br />

approval of the contents of this material by the United States Government.<br />

© <strong>Singapore</strong> Economic Development Board<br />

Currency in <strong>Singapore</strong> Dollars, unless otherwise stated. Current exchange rate US$1.00 = S$1.64

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