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1/<strong>2010</strong> Informative entertainment from <strong>Sievert</strong> Baustoffgruppe<br />

<strong>Sievert</strong> Baustoffgruppe:<br />

Natural gas / liquefied petroleum<br />

gas (LPG) –<br />

a real alternative?<br />

quick-mix:<br />

Inaugurating the plant in Noginsk<br />

sht: Getting started in<br />

intermodal transport<br />

sibo: Schellenbergbrücke,<br />

the second bridge<br />

<strong>Sievert</strong> Baustoffgruppe China:<br />

EXPO <strong>2010</strong> Shanghai<br />

hahne: New business partners<br />

in Europe<br />

Dry mortar for the Russian<br />

market. More on pages 8 - 11.<br />

1


2<br />

S T E F A N E G E R T<br />

S P E A K E R O F T H E B O A R D O F S I E V E R T A G & C o . K G<br />

We are living in a time<br />

of transition. As recently<br />

as April 2000, nearly all<br />

economic experts were convinced<br />

of the fundamental<br />

paradigm shift brought<br />

about by the Internet. They<br />

had no idea that only one<br />

month later the “Internet<br />

bubble” would burst. The<br />

crisis on the financial markets,<br />

which in 2008 was at<br />

first perceived and assessed<br />

as a crisis limited purely to<br />

the banking sector, quickly<br />

affected the real economy.<br />

As far as countries are<br />

concerned, this meant<br />

giving banks bailouts and<br />

ensuring their liquidity to<br />

an extent not yet seen in<br />

history. Many companies<br />

are feeling the consequences,<br />

because it is becoming<br />

more and more difficult<br />

and expensive to get credit.<br />

Another source of insecurity<br />

is the question of how<br />

long the Euro will remain<br />

stable in view of the high<br />

level of debt in many EU<br />

countries. This high level of<br />

national debt is making it<br />

harder to predict economic<br />

development in the short<br />

and medium term and the<br />

consequences for German<br />

companies. Substantial<br />

currency fluctuations due to<br />

the weak Euro complicate<br />

the situation. In addition<br />

to these problems, the<br />

German building materials<br />

industry has had to suffer<br />

through a very long winter<br />

in early <strong>2010</strong>. It is hard to<br />

foresee how far it will be<br />

possible to catch up the<br />

The crisis as an<br />

opportunity<br />

arrears left from the long<br />

winter, what sort of effects<br />

the economic stimulus<br />

packages will have and<br />

when commercial construction<br />

will increase. The environment<br />

in which <strong>Sievert</strong><br />

Baustoffgruppe has been<br />

doing business in recent<br />

years can therefore undoubtedly<br />

be considered to<br />

be difficult and turbulent.<br />

Despite these conditions,<br />

<strong>Sievert</strong> Baustoffgruppe<br />

was able to achieve higher<br />

profits in 2009 than in<br />

the previous year. One of<br />

the primary factors in this<br />

success was the fact that<br />

the employees of <strong>Sievert</strong><br />

Baustoffgruppe were able<br />

to maintain a balance<br />

between preventive and<br />

expansive measures. All employees<br />

were and still are<br />

aware that lowering costs<br />

is necessary for survival in<br />

a recession. The employees<br />

therefore managed to optimize<br />

costs and processes<br />

in the company by being<br />

attentive, adaptive, quick to<br />

respond and ready to take<br />

courageous action, so that<br />

the company was able to<br />

hold its ground in spite of<br />

the difficult environment.<br />

Here, the specific logistics<br />

and energy costs can<br />

serve as an example. These<br />

preventive measures had<br />

to be complemented by<br />

expansive action, however.<br />

Investment in new technologies<br />

and opening up<br />

new markets are indispensable.<br />

By investing in China,<br />

Russia and Slovakia, good<br />

opportunities for growth<br />

in interesting, growing<br />

markets are expected to<br />

emerge in the coming<br />

years. At the same time,<br />

intensified R&D is going<br />

to generate new, innovative<br />

products to strengthen<br />

business at home.<br />

Preventive measures combined<br />

with expansive action<br />

will ensure that <strong>Sievert</strong><br />

Baustoffgruppe will continue<br />

to hold its ground in the<br />

years to come, as well. The<br />

high level of commitment<br />

of the employees of <strong>Sievert</strong><br />

Baustoffgruppe will help us,<br />

so that when the markets<br />

at home and abroad<br />

increase, we will have the<br />

products, structures and<br />

processes to be a leading<br />

player in the consolidation<br />

phase after the crisis.


On the sale of the<br />

sibo division<br />

In January <strong>2010</strong>, it became known that <strong>Sievert</strong><br />

Baustoffgruppe would be separating itself from its<br />

activities in the ready-mixed concrete line of business.<br />

Speaker of the Board Stefan Egert explains<br />

why.<br />

Stefan Egert: "A new, basic strategic orientation for the<br />

company is behind this decision. We will concentrate our<br />

activities on the dry mortar, construction chemistry and<br />

logistics businesses in the future.”<br />

Does the cartel authority have to approve the sale?<br />

“The Federal Cartel Office has already approved the<br />

sale.”<br />

Who were <strong>Sievert</strong>’s shares in the ready-mixed<br />

concrete division sold to?<br />

“The new strategic orientation is linked to a change in<br />

the ownership structure of <strong>Sievert</strong> Baustoffgruppe. Prof.<br />

Dr. Hans-Wolf <strong>Sievert</strong> will be chairman of the supervisory<br />

board and sole partner of the holding company. The<br />

former co-partners, August Oppermann GmbH & Co.<br />

KG and Dyckerhoff <strong>AG</strong>, will withdraw and in return take<br />

over the ready-mixed concrete division of <strong>Sievert</strong> Baustoffgruppe.<br />

Up to now, the Oppermann company has<br />

held a good six percent of <strong>Sievert</strong>’s shares, and Dyckerhoff<br />

<strong>AG</strong> a bit more than 30 percent. Prof. Dr. Hans-Wolf<br />

<strong>Sievert</strong> will remain chairman of the advisory board of the<br />

sibo companies.”<br />

<strong>Sievert</strong> Baustoffgruppe is now concentrating on<br />

three divisions. What does this means in concrete<br />

terms?<br />

“As we all know, the situation on the German market is<br />

still difficult. That is why we will continue to intensify our<br />

commitment to the dry mortar, construction chemistry<br />

and logistics businesses in foreign markets. Our<br />

quick-mix plant in Russia will soon be serving the local<br />

Russian market, hahne has started interesting cooperation<br />

schemes in several European countries, and sht has<br />

also pushed the door to Europe wide open with the acquisitions<br />

of i4Transportation and N.T.M. By getting into<br />

the intermodal transport business – truck, train and ship<br />

– sht is going to become a leading construction materials<br />

logistics player in Germany. In general, you have to keep<br />

clearly in mind that all our actions also serve to stabilize<br />

our German sites.”<br />

Oppermann and <strong>Sievert</strong>:<br />

<strong>Sievert</strong> Baustoffgruppe<br />

Still good friends<br />

There have been close business relations between August<br />

Oppermann in Hedemünden und <strong>Sievert</strong> Baustoffgruppe<br />

for years now. In addition, the <strong>Sievert</strong> and Oppermann<br />

families have been good friends for decades. As Prof.<br />

Hans-Wolf <strong>Sievert</strong> puts it, “Nothing about these long-time<br />

friendly contacts is going to change after the sale of sibo<br />

Kurhessen/Leinetal to Oppermann. There will still be a<br />

cooperation between our companies through sht.”<br />

So it was a matter of course for Prof. <strong>Sievert</strong> to accept<br />

an invitation to the Oppermann company headquarters<br />

in Hedemünden on May 29. On this day, the new roundabout<br />

in the center of Hedemünden was to be christened<br />

“August Oppermann Platz”. The site now bears the<br />

name of the founder of the Oppermann company, which<br />

celebrated its 150th anniversary in early May. From the<br />

very beginning, Hedemünden – now a part of the town<br />

of Hann. Münden – has housed the headquarters of this<br />

long-established company.<br />

The formal unveiling of the stone by Mayor Klaus Burhenne<br />

and Managing Director Wilhelm Oppermann was also an<br />

opportunity for Prof. <strong>Sievert</strong> to meet up again with Theo<br />

Niemyt, the long-standing managing director of sibobeton<br />

Kurhessen/Leinetal, and talk to him about old times.<br />

Prof. Hans-Wolf <strong>Sievert</strong>, Chairman of the Supervisory Board<br />

of <strong>Sievert</strong> <strong>AG</strong>; Theo Niemyt, Managing Director of sibobeton<br />

Kurhessen/Leinetal, and Wilhelm Oppermann, Managing Director<br />

of August Oppermann GmbH & Co. KG (from left to right)<br />

3


4<br />

<strong>Sievert</strong> Baustoffgruppe<br />

Does not pay off at the end.<br />

Natural gas or liquefied petroleum gas (LPG) – a convincing alternative<br />

to diesel?<br />

In 2009, <strong>Sievert</strong> Baustoffgruppe<br />

sent off two gas-powered company<br />

cars on an extensive test with<br />

the goal of appreciably lowering<br />

fuel costs. Rolf Gerwald, field<br />

service worker for the quick-mix<br />

hardware store program, tested<br />

a VW Passat running on liquefied<br />

petroleum / gasoline (75 kW).<br />

The VW Touran EcoFuel of Sven<br />

Henke, quick-mix field service<br />

worker in the Kaltenkirchen<br />

sales territory, runs on gasoline /<br />

natural gas (80 kW). Here is a first<br />

impression.<br />

Rolf Gerwald: “The technology is<br />

great. It practically runs like a gasoline-driven<br />

car and 75 kW of power<br />

is enough even if you drive a lot. The<br />

actual drawback is that the gas tank<br />

is much too small, holding only 40<br />

liters. Since it uses exactly 9.89 liters<br />

for 100 kilometers, I have to tank up<br />

every 380 km if I don’t want to switch<br />

over to expensive gasoline. Although<br />

there are enough filling stations, hav-<br />

ing to stop and get fuel so often is still<br />

rather inconvenient. The price for a<br />

liter of LPG has gone up considerably<br />

since the test began. Nonetheless, if<br />

the gas tank was twice as big, I could<br />

well imagine LPG as an alternative to<br />

diesel.”<br />

Sven Henke: “The network of filling<br />

stations for natural gas is very limited,<br />

even in Hamburg. You have to plan<br />

your trip more around the closest filling<br />

stations than the closest customer.<br />

One tank full is enough for around<br />

250 km. For a field service worker,<br />

this means filling up every two days<br />

at least. Better every day! Looking for<br />

filling stations forces me to make unnecessary<br />

detours which cost us about<br />

4 - 6 hours a month. The car also<br />

has less power and acceleration with<br />

natural gas than with diesel. When<br />

loaded, the radius on the highway<br />

sinks to 150 km. There is no problem<br />

with the technology, it is perfectly<br />

reliable. Using this vehicle will not be<br />

good for the field service until there<br />

are enough filling stations.”<br />

Volkmar Templin, manager of<br />

quick-mix sales in the northern region<br />

says, “This vehicle is not suited to<br />

the region of Schleswig-Holstein,<br />

Hamburg and Lower Saxony. You<br />

constantly have to check where the<br />

next natural gas filling station is and<br />

how to go by it on the way to the<br />

next call. The reduction in CO 2 emissions<br />

is offset by having to drive the<br />

extra distance. Therefore any possible<br />

savings on the cost of fuel are wiped<br />

out by having to drive farther, and<br />

that involves more working hours, to<br />

boot. If this obstructs us to visit one<br />

customer in a day, then this car is no<br />

longer efficient!”<br />

Uwe Herbold<br />

Uwe Herbold, manager of the <strong>Sievert</strong><br />

Baustoffgruppe vehicle fleet: “Both<br />

cars are okay on fuel. But overall it<br />

is not worth it for us to use them.<br />

Although the fuel costs of natural gas<br />

and LPG are still far below those of<br />

diesel, the overall costs are financially<br />

no better than the latest generation<br />

of BlueMotion diesel models. And<br />

ranges of up to 1,300 km per tank of<br />

diesel fuel simply can’t be beaten for<br />

our colleagues in the field service.”


quick-mix<br />

LOBATHERM<br />

on the move<br />

Germany stops heating costs –<br />

now for the third year in a row<br />

Consumers have nothing to say, unfortunately, about the<br />

constantly rising prices for heat. But they nonetheless have<br />

one trump up their sleeve, another way to effectively lower<br />

heating costs: reduce heat loss.<br />

Effectively insulating house facades<br />

can save up to 70 percent on heating<br />

costs, whether in new houses or<br />

when older homes are renovated.<br />

This is a huge market for LOBATHERM<br />

composite heat insulation systems,<br />

a potential which quick-mix is determinedly<br />

exploiting with the aid of<br />

these marketing activities. The successful<br />

LOBATHERM composite heat<br />

insulation system offensive, “Germany<br />

stops heating costs”, is now in its<br />

third year.<br />

Perfectly presented: this way the energy<br />

savings book and calculators fi t on every<br />

counter.<br />

On-site visit in Lastrup near Oldenburg:<br />

Michael Blömer (right), domestic sales manager<br />

of Böckmann Fahrzeugwerke, presents the fi rst<br />

trailer from the LOBATHERM composite heat insulation<br />

system campaign to Robert Heiden.<br />

The gimmick to this year’s campaign<br />

is a trailer. Using the slogan “Get<br />

business moving”, quick-mix is offering<br />

specialized construction materials<br />

dealers and tradespeople a high-quality<br />

trailer with a customized company<br />

logo on the back as part of the campaign.<br />

This is a clever marketing idea,<br />

because the rolling advertisement not<br />

only has a practical benefi t, but is also<br />

guaranteed to be an effective eyecatcher<br />

at building sites, specialized<br />

construction materials stores or simply<br />

on the street.<br />

The trailer is only one element of this<br />

year’s LOBATHERM composite heat<br />

insulation system campaign, however.<br />

Robert Heiden, quick-mix product<br />

manager for composite heat insulation<br />

systems explains, “In May we<br />

sent a mailing to specialized construction<br />

materials retailers and tradespeople<br />

encouraging them to order the<br />

LOBATHERM campaign package free<br />

of charge. It promotes sales with<br />

energy savings books, energy savings<br />

tips, pocket calculators and a<br />

promotion manual. And in addition<br />

there is a practical dispenser enabling<br />

the whole package to be presented<br />

on the counter of the sales rooms<br />

where it will attract lots of attention.<br />

Of course, there are still large-scale<br />

advertising banners for construction<br />

sites, as well.”<br />

5


6<br />

quick-mix<br />

Making up ground!<br />

Since April 1, <strong>2010</strong>, Dr.-Ing. Maik<br />

Wefer has been a member of the<br />

team in the quick-mix marketing<br />

department, where he serves as<br />

product manager for “tiles/floors”<br />

and “innovative building materials”.<br />

These fields are expected<br />

to be considerably expanded in<br />

the coming years.<br />

Dr.-Ing. Maik Wefer (34) studied<br />

construction engineering at Leibniz<br />

University in Hannover (LUH) from<br />

1996 to 2001 and then worked at the<br />

North German Center for Material<br />

Science of Cultural Objects (ZMK)<br />

until 2005. In that year, Dr. Wefer<br />

moved to the Institute for Building<br />

Materials at the LUH, where he was<br />

working on hardened and readymixed<br />

concrete technology until<br />

joining quick-mix. Dr.-Ing. Wefer is<br />

married and the father of three sons<br />

(6, 4 and 2 years of age). In his free<br />

time, he likes to play soccer and study<br />

historical structural designs.<br />

Renovation work is among the most<br />

frequent, as well as most difficult,<br />

areas of construction work. Building<br />

up or evening out substrates are<br />

especially demanding tasks because<br />

they often call for tailored solutions.<br />

In addition, time for work on existing<br />

buildings is often very limited, so that<br />

fast and sure products are needed<br />

for such jobs as producing screed,<br />

for instance. An excellent product for<br />

“making up ground” is the new quick<br />

setting binder for screed, ESB Estrich-<br />

Schnellbindemittel spezial. You can<br />

walk on it after about eight hours and<br />

lay ceramic floor tiles after only about<br />

three days. ESB Estrich-Schnellbindemittel<br />

screed binder meets the demands<br />

of specialist tradespeople and<br />

building materials retailers for keeping<br />

construction times down to<br />

a minimum.<br />

“The opportunities on the market<br />

for our new product, ESB spezial,<br />

are quite good,” says Dr.-Ing. Wefer.<br />

“Both for renovation as well as for<br />

construction sites with deadlines that<br />

would otherwise be nearly impossible<br />

to meet.<br />

One current example of this is the<br />

fire brigade building of the Dierdorf<br />

association of municipalities (VG) in<br />

Rhineland-Palatinate. Built around 35<br />

years ago, the screed in the vehicle<br />

hall had been severely worn down<br />

by heavy mechanical loads. Together<br />

with the composition floor layer and<br />

representatives of VG Dierdorf, our<br />

Salesmen Heinz Knieper and Sascha<br />

Schoblocher provided some on-site<br />

consultancy. The challenge of this<br />

project was that the fire engines have<br />

to be ready to go at all times. Hence<br />

the construction time had to be kept<br />

as short as possible.<br />

Despite this requirement, the existing<br />

screed was first completely teared out.<br />

Due to the thickness of the existing<br />

screed (28 – 50 mm), it was planed<br />

to produce the new composite screed<br />

using ESB Estrich-Schnellbindemittel<br />

spezial and our H4 bonding bridge.<br />

This way, VG Dierdorf only had to<br />

wait about a week, despite this complicated<br />

procedure, before applying a<br />

special coating to the screed produced<br />

with ESB spezial in the vehicle hall and<br />

then move their fleet of vehicles back<br />

into the fire station.”<br />

Two pros when it comes to tiles and natural stone: Heinz Knieper (at left) is a master bricklayer<br />

who has been working for quick-mix for 28 years with a great store of experience in<br />

solid construction and screed laying – TVB at tubag in Kruft until the end of 2003, and since<br />

2004 TVB for quick-mix in Kruft in the field of tile and natural stone technology as well as<br />

standard mortar and bulk goods. Sascha Schoblocher (right) is Dipl.-Ing. Landespflege (graduate<br />

in landscape architecture) and a trained landscaper. He has been working as TVB for<br />

tubag gardening, landscaping, road building and natural stone technology since 2009.


tubag.nl<br />

tubag products have been well known in the Netherlands for many<br />

years. New is that tubag is now marketing its trass products for restoration<br />

and renovation, laying natural stone as well as gardening and<br />

landscaping on its own and has been very successful at it.<br />

In 2007, tubag sales manager for the<br />

Netherlands Christoph Dörr began<br />

systematically working the Dutch<br />

market with a rather small product<br />

range to start off with. He was helped<br />

by Christian Leimkühler (quick-mix<br />

marketing) with brochures, packages<br />

and, of course, a website in Dutch.<br />

Since September 2009, Dutchman<br />

Erwin Benschop has been the team’s<br />

on-site sales consultant. His offi ce is in<br />

Nieuwkoop in the province of South<br />

Holland.<br />

Together they have already been able<br />

to supply a large number of highclass<br />

properties in cooperation with<br />

Walter Simon, manager of application<br />

engineering for tubag trass sales.<br />

One outstanding example is surely<br />

the Royal Palace in Amsterdam. In the<br />

course of a comprehensive renovation<br />

of the building it was also necessary<br />

to renew around 29 kilometers of wall<br />

joints. After submitting a variety of<br />

sample joints, tubag won the contract<br />

from the Commission for the Protection<br />

of Historical Monuments and<br />

thus by the end of <strong>2010</strong> will have<br />

supplied approx. 50 metric tons of<br />

trass mortar to the masonry company,<br />

Bauer-Bornemann from Bamberg.<br />

And while we are in Amsterdam,<br />

there is another famous sight being<br />

renovated with tubag trass in the immediate<br />

vicinity of the Royal Palace:<br />

the Lutherse Kerk (Lutheran Church).<br />

Asked about perspectives, Christoph<br />

Dörr replies, “Of course, we are happy<br />

to have been able to get such a good<br />

foothold on the Dutch market and<br />

are going to continue expanding our<br />

product range here.”<br />

quick-mix<br />

The Royal Palace – built between 1648<br />

and 1665 to serve as a city hall during<br />

Amsterdam’s Golden Age – is now used<br />

as a showcase for the Dutch royal family<br />

and to accommodate guests of state.<br />

The Lutherse Kerk – here is tubag trass<br />

also being used for renovation.<br />

Have more than one building site in Amsterdam: Christoph Dörr, tubag sales manager for<br />

the Netherlands (left), and sales consultant Erwin Benschop.<br />

7


8<br />

quick-mix<br />

Dimitri Komardenkov, General Director of ZAO<br />

quick-mix (at left) and Anatolij Artamonov,<br />

Deputy General Director of Fels Kalk Russia.<br />

A red-letter day<br />

for quick-mix<br />

Official inauguration of first plant in Russia<br />

“Good things come to those who wait,” said Prof. Hans-Wolf <strong>Sievert</strong><br />

in his speech at the inauguration of the first quick-mix plant in Russia,<br />

referring to the fact that it had taken longer to build the plant than<br />

originally planned. However, this could not diminish one bit the<br />

delight at having it all finished. Quite the contrary, spirits were high<br />

and everyone on hand unanimously agreed that quick-mix has once<br />

again decisively improved its already good chances on the promising<br />

Russian market by setting up the new plant.<br />

“For the Russian quick-mix<br />

company, the inauguration of<br />

the first plant in Russia means<br />

moving into an entirely different<br />

sort of quality. As early as this<br />

summer, after the equipment<br />

has been fully assembled and<br />

mounted, we will proudly be<br />

able to call ourselves a Russian<br />

manufacturer.”<br />

Dimitri Komardenkov,<br />

General Director of ZAO quick-mix<br />

More than 250 invited guests came<br />

to Noginsk on June 10 to inaugurate<br />

the biggest foreign quick-mix plant so<br />

far. Noginsk is the newest of a total<br />

of 24 quick-mix location sites, along<br />

with 15 production plants in Germany<br />

and plants in Luxemburg, Poland, the<br />

Czech Republic and China. “The volume<br />

of investment was also big,” said<br />

Prof. <strong>Sievert</strong>, “quick-mix invested 20<br />

Euro million in Russia. That is a lot of<br />

money for a medium-sized company<br />

like ourselves. But we are sure that<br />

this investment in the Russian market<br />

will pay off.”<br />

The inauguration of the plant in<br />

Noginsk is the high point so far of<br />

quick-mix’ business on the Russian<br />

market, which began four years ago.<br />

Moscow-based ZAO quick-mix was<br />

founded in April 2006. In the same<br />

year, the company decided to acquire<br />

the property in the Noginsk cluster,<br />

around 60 kilometers east of Moscow.<br />

Apart from quick-mix, other wellknown<br />

German companies have set<br />

up production or storage facilities in<br />

today’s “Noginsk Technopark”.<br />

The grounds cover around 3.64<br />

hectares. The dry mortar plant was<br />

set up for a capacity of up to 100,000<br />

metric tons per year (capable of being<br />

enlarged to 150,000 metric tons).<br />

When building the plant, special<br />

attention was also paid to the low


Photos: Gerrit <strong>Sievert</strong><br />

Prof. Hans-Wolf <strong>Sievert</strong>, Chairman of the Supervisory Board of <strong>Sievert</strong> <strong>AG</strong>;<br />

Dimitri Komardenkov, General Director of ZAO quick-mix, and Vladimir Laptev, District<br />

Administrator of the Noginsk District (from left)<br />

temperatures prevailing during the<br />

Russian winter – sometimes as low<br />

as minus 30° C. Hence sand drying,<br />

including the sand bunker, has been<br />

accommodated for the first time in<br />

a separate hall. The warehouse and<br />

production facilities can be heated.<br />

The tower rising 59.2 meters in<br />

Noginsk is currently the highest<br />

quick-mix dry mortar plant.<br />

The plant has nine silo sites of 100 m³<br />

each, and eight of them are multichamber<br />

silos, each with a volume<br />

of 50 m³.<br />

The production hall and warehouse,<br />

technical school, laboratory and staff<br />

facilities cover an area of 4,258 m²<br />

in the first expansion stage, of which<br />

around 2,500 m² are storage space.<br />

The big, fully equipped laboratory<br />

enables the plant to conduct extensive<br />

testing on its own. Owing to<br />

the peculiarities of Russian building<br />

standards, an additional structure had<br />

to be built: the plant’s fire prevention<br />

system has a huge pumping station<br />

with two reservoirs.<br />

In the first year of operation,<br />

eleven people will be<br />

employed in production and<br />

storage, working single shifts.<br />

In addition, seventeen members<br />

of staff are employed at<br />

ZAO quick-mix (management,<br />

sales, technical application,<br />

marketing, bookkeeping,<br />

controlling). The company<br />

is headed by Dimitri Komardenkov<br />

and Niklas <strong>Sievert</strong>,<br />

the son of Supervisory Board<br />

Chairman Prof. Hans-Wolf<br />

<strong>Sievert</strong>.<br />

Dr. Christian Seebode, Embassy Counselor<br />

of the Business Department of the German<br />

Consulate in Moscow.<br />

Production will be run in accordance<br />

with the most recent Russian GOST<br />

standards, taking account of European<br />

EN and German DIN standards,<br />

as well. All Russian quick-mix products<br />

are manufactured to the same high<br />

internal quality standards of the quickmix<br />

group. Starting in September<br />

<strong>2010</strong>, production will also be certified<br />

in compliance with ISO 9001.<br />

All product groups of the quick-mix<br />

program are going to be manufactured<br />

on site, except for high-grade<br />

mineral plasters. In detail, this means<br />

mortar systems, especially V.O.R.<br />

masonry mortar, joint mortar and<br />

lightweight masonry mortar, tubag<br />

trass systems, especially mortar for<br />

landscaping and gardening construction,<br />

plaster and renovation systems,<br />

such as machine-applied plaster, lightweight<br />

plaster, hand-applied plaster<br />

and primers. The offer also includes<br />

thermal insulation composite systems,<br />

concrete and renovation systems, as<br />

well as tile and sealing systems.<br />

9


10<br />

quick-mix<br />

Wolfgang Bauer, Chairman of the Board of Dyckerhoff <strong>AG</strong>;<br />

Georg Kleger, President and CEO of Sibirskiy Cement;<br />

Stefan Egert, Speaker of the Board of <strong>Sievert</strong> <strong>AG</strong> (from left)<br />

“In contrast to the German<br />

economy, the Russian<br />

economy has clearly picked<br />

up speed. This also applies<br />

to the Russian construction<br />

business. This positive development<br />

will also benefit<br />

quick-mix. Thus we are looking<br />

confidently to the future,<br />

a future we will be able to<br />

shape for the better together<br />

with you, our Russian cooperation<br />

partners.”<br />

Prof. Hans-Wolf <strong>Sievert</strong>,<br />

Chairman of the Supervisory Board of<br />

<strong>Sievert</strong> <strong>AG</strong><br />

The four different V.O.R. masonry<br />

mortars, whose application depends<br />

on the ability of the stones to absorb<br />

water, the tubag trass system for<br />

gardening, landscaping and laying<br />

natural stone, as well as the plaster<br />

systems matched to the subsurface,<br />

are all unique products on the Russian<br />

market offered exclusively from<br />

quick-mix.<br />

After beginning operations, the plant<br />

has to apply for a so-called hygiene<br />

certificate for the products it makes.<br />

Successively, all products are certified<br />

in order to obtain the Russian GOST-R<br />

Certificate of Conformity.<br />

Only the mixtures, trass powder, foam<br />

glass and anhydrite are imported from<br />

Germany to supply production. Using<br />

local raw materials enables offering<br />

attractive prices by saving on logistics,<br />

customs and import duties. Local<br />

production also means an improvement<br />

in service through quicker ex<br />

warehouse delivery.<br />

Additionally to the strong demanded<br />

professional quick-mix products<br />

(which have been imported to Russia<br />

by ZAO quick-mix exclusively since<br />

2007) running production in Russia<br />

makes it possible to meet the growing<br />

demand of end consumers for “simple”<br />

products at hardware stores and<br />

Niklas <strong>Sievert</strong>, Deputy General Director of ZAO quick-mix; Prof. Hans-<br />

Wolf <strong>Sievert</strong>; Alexander Lanzov, Facility Manager of Roto Frank,<br />

Noginsk; Wilhelm Rolfes, Plant Manager of Roto Frank, Noginsk;<br />

Sascha Wagener, Member of the Board of <strong>Sievert</strong> <strong>AG</strong>; Stefan Egert,<br />

Speaker of the Board of <strong>Sievert</strong> <strong>AG</strong> (from left)<br />

“In an age when virtual business<br />

is becoming ever more<br />

important, I am happy to live<br />

in a country where what is<br />

real and genuine prevails.<br />

‘What you see is what you<br />

get.’ There is energy coursing<br />

through Moscow that you<br />

only really notice when you<br />

go back to Western Europe,<br />

where everything plods along<br />

in its accustomed way. There<br />

is nothing artificial about Russia,<br />

it has soul. Russia is the<br />

opposite of virtual.<br />

Niklas <strong>Sievert</strong>, Deputy Director of ZAO<br />

quick-mix (left)


Evgeniya Sokolova, Technical Sales Consultant of ZAO quickmix;<br />

Inna Bocharova, Managing Partner of Brickford; Eduard<br />

Prytkov, Sales Manager of ZAO quick-mix; Denis Laritshev,<br />

Managing Partner of Brickford (from left)<br />

bazaars. Business with industrial customers<br />

can also be built up through<br />

domestic production.<br />

By setting up the plant in Noginsk,<br />

quick-mix is now in the very best position<br />

for successfully expanding its Russian<br />

business in the growing markets<br />

of the Volga region (Samara Oblast),<br />

including Tatarstan (Kazan) and the<br />

southern districts (Rostov, Krasnodar).<br />

In Russia, quick-mix stands for quality.<br />

So it is now increasingly able to place<br />

quick-mix products in the planning<br />

and RFP (request for proposal) stages.<br />

Domestic production also makes it<br />

easier to survive the hard price competition.<br />

Business institutes are forecasting<br />

five percent growth in Russia for the<br />

production of dry mortar, to 5.41<br />

million metric tons in <strong>2010</strong>. Growth<br />

amounting to another 15 %, up to<br />

6.22 million metric tons, is expected<br />

in 2011.<br />

The grand opening of the plant was<br />

welcomed by all customers, with<br />

firm confidence in an expansion and<br />

broadening of mutual business.<br />

Product presentation: Michail Floridov, Application Engineer at ZAO<br />

quick-mix and Application Engineer Manfred Beuche in action (from left)<br />

Christening with<br />

champagne and best<br />

wishes for a good start<br />

in Noginsk.<br />

11


12<br />

sievert handel transporte<br />

<strong>Sievert</strong> Baustoffgruppe<br />

is consistently following<br />

its strategy of expanding<br />

its logistics business. The<br />

objective of the takeover<br />

of Kircher Logistik<br />

in 2008 was to intensify<br />

efforts at opening up<br />

markets in the southwest<br />

region of Germany. By<br />

acquiring Mannheimbased<br />

i4Transportation<br />

and its Dutch subsidiary<br />

N.T.M., sht is now taking<br />

aim at the European<br />

market. Rui Macedo and<br />

Manfred Himmelbach, sht<br />

Managing Directors, talk<br />

about the reasons behind<br />

all this.<br />

getting started in<br />

intermodal transp<br />

sht takes over i4Transportation and N.T.M.<br />

Rui Macedo: “By acquiring i4Transportation<br />

– i4T for short – we are getting a start<br />

in intermodal transport. This expansion is<br />

now giving sht every opportunity to become<br />

one of the leading building materials<br />

logistics enterprises in Germany.”<br />

Intermodal transport – what is the<br />

logistics concept behind it?<br />

Manfred Himmelbach: “Intermodal<br />

transport makes use of all modes of<br />

transport and is the best possible supplement<br />

to mere road transport. As in combined<br />

freight transport, special hopper-like<br />

containers are fi lled right at our customers’<br />

plants and then transported for long distances<br />

by block trains. By combining various<br />

kinds of transport – truck, rail, ship –<br />

we are able to offer transport that is low in<br />

CO 2 . This is a competitive advantage which<br />

is becoming more and more important.”<br />

What does this require?<br />

Rui Macedo: “First, you need to be able to<br />

work without truck pre-carriage. Loading<br />

directly into the special i4T containers is<br />

the best solution here. Secondly, transport<br />

routes of less than 200 km are normally<br />

not suited to intermodal transport. The<br />

equipment needs to be turned over quickly,<br />

yet quantities of less than 50,000 metric<br />

tons per year are interesting. Thirdly, the<br />

on-carriage should as a rule not exceed<br />

50 km.”<br />

Manfred Himmelbach: “Using intermodal<br />

transport is particularly interesting when<br />

different markets with widely differing<br />

prices have to be supplied. Earnings that<br />

cannot be obtained in the immediate vicin<br />

ity of a manufacturer are possible under<br />

certain circumstances in other markets.”


ort<br />

What are the main advantages?<br />

Manfred Himmelbach: “Intermodal transport<br />

is very fl exible and enables very short<br />

response times. Thus our customers can<br />

respond to changes in the market quickly<br />

and profi tably. The delivery radius of our<br />

customers can be considerably extended.<br />

For instance, entirely new sales territories<br />

which could not be supplied economically<br />

using conventional truck transport open<br />

up. Here the specially developed containers<br />

are used not only as a means of transport,<br />

but at the same time for storage, as well.”<br />

Rui Macedo: “Intermodal transport of<br />

bulk materials is not only sensible from an<br />

ecological point of view, but also politically<br />

desirable. Keeping processes cheap and<br />

fast is also good for the economy. Reliable<br />

delivery and quality are additional advantages.”<br />

What is intermodal transport like in<br />

practice?<br />

Manfred Himmelbach: "The transport<br />

container is loaded right at the plant. This<br />

usually takes 10 to 15 minutes per container,<br />

depending on the bulk goods being<br />

transported. The best kind of shipment is<br />

to run the main leg by rail, on a block train,<br />

if possible. Intermodal transport is distinctly<br />

more economical than conventional truck<br />

transport for routes longer than 200 km.<br />

Block trains can be unloaded at any container<br />

terminal, ideally right onto the truck<br />

ready to make delivery. As a rule, the containers<br />

are fi rst kept at the terminal. Special<br />

silo terminals are not necessary because the<br />

containers can be used for storage, as well.<br />

Then trucks deliver the goods to the target<br />

region. Thanks to the short delivery routes,<br />

you can respond quickly to fl uctuations in<br />

customers’ demand.”<br />

Rui Macedo (43) came to sht<br />

as head of shipping in May<br />

of 2008. Now he is bringing<br />

nearly 20 years of experience<br />

managing a building materials<br />

company to bear on his new<br />

job as Managing Director of<br />

sht, i4T and <strong>Sievert</strong> Logistik.<br />

13


14<br />

sievert handel transporte<br />

Manfred Himmelbach (45),<br />

Group Logistics Manager<br />

of many years’ standing at<br />

Dyckerhoff <strong>AG</strong>, has wide-ranging<br />

experience in the industry.<br />

Since January <strong>2010</strong>, he has<br />

been Managing Director of i4T,<br />

N.T.M. and sht.<br />

What are the i4T’s capacities?<br />

Rui Macedo: “Already, i4T is moving more<br />

than 340 containers. N.T.M. has 45 modern<br />

semi-trailer tractors and around 65 tanker<br />

semi-trailers, all of which are equipped<br />

with state-of-the-art telematic systems.<br />

Our strength has traditionally been in bulk<br />

goods logistics. i4T hauls bulk and dry bulk<br />

freight in powdered or granulated form,<br />

such as cement, ashes, lime, limestone<br />

mortar, pigments, sand, salt and much,<br />

much more. Of course, all containers are<br />

cleaned and, if necessary, rinsed before being<br />

loaded.”<br />

Manfred Himmelbach: “The container<br />

system we developed ourselves for intermodal<br />

transport of bulk freight plays a<br />

decisive a role here, as well as the reliability<br />

and high training standard of our employees.<br />

After all, it is precisely this team,<br />

made up of machines and people, that is<br />

important to ensure that every cargo arrives<br />

reliably – just in time.”<br />

does business?<br />

Manfred Himmelbach: “Our headquarters<br />

are on the premises of the port of<br />

Mannheim, Rheinvorlandstraße 5, where<br />

we fi nd ideal conditions for intermodal<br />

transport. From there, we manage<br />

projects and plan and coordinate logistic<br />

solutions tailored to specifi c customers’<br />

requirements. The Dutch subsidiary N.T.M.,<br />

Nederlandse Transport Maatschappij B.V.,<br />

is located in Nieuw Amsterdam, a district<br />

of the municipality of Emmen in Drenthe<br />

Province. Here is the control center of our<br />

truck traffi c. In addition, we are involved<br />

in the Euroterminal in Coevorden, also on<br />

the German-Dutch border. It is laid out as a<br />

trimodal terminal – rail, water, road. From<br />

here, we primarily take care of fi nal leg<br />

transport in certain regions of the Netherlands."


sht is also opening up completely new<br />

markets. How is this potential intended<br />

to be used?<br />

Rui Macedo: “The new management –<br />

Mr. Himmelbach, Mr. von Hahn and myself<br />

– will pay close attention to working the<br />

markets, each with his own emphasis. My<br />

main job is first of all to integrate the new<br />

lines of business, continue to cooperate<br />

with partners of many years’ standing and<br />

optimize the flow of goods through circular<br />

transport.<br />

All managing directors will consistently pursue<br />

a strategy of growth. Mr. Himmelbach<br />

is primarily in charge of increasing the intermodal<br />

business. Mr. von Hahn will further<br />

expand the areas of warehouse management<br />

and tarpaulin truck transport. What is<br />

important to us on the whole is to extend<br />

our customer and product portfolio. With<br />

this goal in mind, we are going to continue<br />

to expand our decentralized marketing organization<br />

and strengthen our sites, one of<br />

the most important of our tasks. We have<br />

already added personnel to our field service<br />

team in order to meet the demands of the<br />

new marketing concept.”<br />

Speaker of the Board Stefan Egert sees<br />

sht following the takeover of i4T and<br />

N.T.M. as a pan-European enterprise<br />

with the perspective of being present<br />

on every market that shows a promising<br />

future. As far as <strong>2010</strong> is concerned,<br />

he expects the 340 members of staff at<br />

more than 20 sites in Europe to generate<br />

around 85 Euro million. Egert affirms that<br />

sht is capable of reaching all European<br />

sales markets in the cement industry<br />

with low process costs, quick handling<br />

and the highest level of flexibility. Along<br />

with the existing routes, primarily in<br />

northwestern Europe, additional largescale<br />

projects are planned on the northsouth<br />

and east-west axis.<br />

Henk Batterink (51) comes<br />

from a family with a long<br />

tradition in transport. After<br />

finishing his training, he served<br />

in various functions in this line<br />

of business. Henk Batterink has<br />

been working for Nederlandse<br />

Transport Maatschappij B.V.<br />

since 1979 and has been its<br />

Managing Director since September<br />

of 2007.<br />

15


16<br />

Schellenbergbrücke, the second<br />

bridge sibo working on an architectural jewel in Osnabrück<br />

In Osnabrück, work is currently ongoing<br />

on a bridge that is expected<br />

to enhance the city’s architectural<br />

sights by July 2011. The new,<br />

130-meter Schellenbergbrücke<br />

spans the entire railroad shunting<br />

yard, including two main lines running<br />

between Amsterdam and Berlin.<br />

It also extends over the Hase<br />

Canal and one of its backwaters.<br />

Around 500 m³ of concrete nonstop:<br />

putting concrete into the northern<br />

abutment on May 8, <strong>2010</strong>.<br />

The former Schellenbergbrücke was<br />

one of the oldest bridges in the<br />

Osnabrück metropolitan area. Large<br />

portions of the structure were built in<br />

1913. For quite some time, however,<br />

traffic over the bridge was limited due<br />

to its poor state of repair. As early<br />

as the mid-nineties, it was clear that<br />

renovation would not be enough here<br />

in the long run. A new bridge would<br />

have to be built as a replacement.<br />

As part of a Europe-wide tender in<br />

2004, a competent partner for building<br />

the bridge was found: the Tilebein<br />

engineering office in Osnabrück. The<br />

old Schellenbergbrücke is being<br />

replaced by a four-span pre-stressed<br />

concrete structure. The superstructure<br />

is designed as a double-webbed tbeam<br />

with rounded webs (haunches)<br />

in the supporting areas. The foundation<br />

consists of bored piles made of<br />

in-site concrete for all superstructures.<br />

It was possible to begin deconstructing<br />

the old bridge in the spring of<br />

2009. Two companies, Hofschröer<br />

in Lingen (Ems) and Dieckmann in<br />

Osnabrück, were contracted to handle<br />

all the construction work, including<br />

the demolition of the existing bridge.<br />

Once an auxiliary bridge had been set<br />

up for cyclists and pedestrians, the<br />

deconstruction work started in May.<br />

“In order to be able to demolish the<br />

old bridge, 550 metric tons of steel<br />

superstructures and three concrete<br />

superstructures, as well as four bridge<br />

piers with 2,600 m³ of concrete had<br />

to be dismantled. It took 350 m³ of<br />

concrete for the foundations of the<br />

three new abutments alone,” says<br />

Lutz Vorreyer, also in charge of bridge<br />

building in the municipal city plan-


ning department. Germany’s biggest<br />

mobile crane was needed to dismantle<br />

the bridge. Only with the aid of<br />

this piece of heavy machinery (maximum<br />

hoisting capacity 1,200 metric<br />

tons) was it possible to lift the various<br />

parts, some weighing several hundred<br />

metric tons, out of their anchorages<br />

and load them onto special vehicles to<br />

take them away.<br />

Trains continued to run during the<br />

construction work so that it was<br />

necessary to be very careful despite<br />

the vigorous activity on the site during<br />

all three shifts, even on weekends. A<br />

total of around 4,400 m³ of concrete<br />

were required to build the two<br />

abutments, three supports, including<br />

foundations, and the pre-stressed<br />

concrete superstructure of the new<br />

Schellenbergbrücke. Some parts also<br />

called for class SB3 exposed concrete.<br />

The concrete was supplied by sibo in<br />

Osnabrück and Georgsmarienhütte,<br />

as well as by a supply association<br />

partner.<br />

“In spite of the hard winter, we are<br />

still ahead of schedule,” foreman<br />

Leonhard Lühn exults, “Even minus<br />

16° Celsius couldn’t keep us from<br />

laying concrete. Lutz Vorreyer says,<br />

“We heated the boarding and took<br />

advantage of the chimney effect, so<br />

the concrete turned out very well."<br />

The wood for the boarding: more than two metric tons of<br />

nails were used here to reproduce the negative form according<br />

to the model made by Tilebein engineering offi ce.<br />

Thinks there is good chance to fi nish the<br />

construction work ahead of schedule:<br />

foreman Leonhard Lühn of the Hofschröer<br />

construction company.<br />

Stefan Timmermann of sibobeton<br />

Osnabrück says, “What makes this<br />

site special is most certainly that it<br />

was quite diffi cult to pre-plan the<br />

individual concrete sections because<br />

the railroad made us keep interrupting<br />

work. So we often had to lay concrete<br />

on Sundays or at night. One<br />

sibo<br />

outstanding example was the delivery<br />

of the bored piles on January 10,<br />

<strong>2010</strong>, when we had to start at 2:00<br />

on Sunday morning, in the middle<br />

of a heavy blizzard and temperatures<br />

of minus 4° C, and didn’t fi nish<br />

until Monday morning at around<br />

4:00. There weren’t really any roads,<br />

because everything had disappeared<br />

under a thick blanket of snow. Our<br />

drivers, in particular, did an excellent<br />

job in this case.”<br />

“The superstructure,” Stefan Timmermann<br />

continues, “is expected to<br />

be concreted in July and will alone<br />

take approx. 1,400 m³ of concrete,<br />

which we will handle from our plants<br />

in Osnabrück, Georgsmarienhütte<br />

and Melle with two pumps boasting<br />

a boom length of 52/55 and<br />

approx. 14 transit-truck mixers. All I<br />

can say about working together with<br />

Hofschröer and Tilebein is that all<br />

concrete sections were discussed with<br />

us beforehand and were very well<br />

organized.”<br />

The concrete work on the bridge,<br />

including the superstructure and road<br />

construction in a consortium with<br />

Dieckmann, is intended to be completed<br />

by November <strong>2010</strong>. The bridge<br />

as a whole is planned to be fi nished in<br />

July 2011.<br />

17


18<br />

EXPO <strong>2010</strong><br />

in Shanghai<br />

Four national pavilions built with quick-mix<br />

First-class references on<br />

a booming market<br />

German national pavilion<br />

• Tile cement<br />

• Mineral slurry-type seal coating<br />

• Enough building materials supplied for an area of<br />

230 m²<br />

“We supplied a total of around 43 metric tons of dry building<br />

materials and around 2,400 m² of reinforced fabric to<br />

the EXPO building sites,” says Duan Ling, General Manager<br />

of quick-mix. “Here in China, our building materials are ordered<br />

by regional merchants through agents from our sales<br />

Irish national pavilion<br />

• Tile cement<br />

• Mineral slurry-type seal coating<br />

• Enough building materials supplied for an area of<br />

200 m²<br />

© Yovohagrafie, Deutscher Pavillon


Now there is a reference that is hard for companies in the construction industry<br />

to beat. Up to October 31, the world’s eyes are going to be on EXPO <strong>2010</strong> in the<br />

eastern Chinese metropolis of Shanghai. Under the motto, “Better city, better life”,<br />

242 participating countries and international organizations are expecting around<br />

70 million visitors to the exhibition. Along with the five central theme pavilions,<br />

there are also national pavilions looking for visitors’ attention, of course. Four of<br />

these pavilions – Ireland, Korea, Morocco and Germany – were built using quick-mix<br />

products.<br />

team in Shanghai. What particularly benefited us on this<br />

building site was that many applicators came from Europe,<br />

were already aware of our products and appreciated their<br />

quality, especially their quick processing time. Word of this<br />

soon got around this huge building site, with the result<br />

Moroccan national pavilion<br />

• Primer for thermal insulation composite system<br />

• Reinforced fabric • Filling and adhesive mortar<br />

• Fine finish plaster coating<br />

• Enough building materials supplied for an area of<br />

2,360 m²<br />

<strong>Sievert</strong> Baustoffgruppe China<br />

quick-mix sales team at the<br />

Shanghai site.<br />

that the EXPO in Shanghai is not only a good reference for<br />

us, but also an excellent multiplier.”<br />

Korean national pavilion<br />

• Masonry mortar<br />

• Mud mortar for tiles • Cement plaster<br />

• Tile adhesive mortar<br />

• Enough building materials supplied for an area of<br />

1,000 m²<br />

19


20<br />

Osnabrück visits Hefei<br />

Business delegation hosted by <strong>Sievert</strong> plants<br />

Roughly 100 companies in the Osnabrück-Emsland<br />

region already have business contacts in China. In<br />

April, a delegation of 22 people traveled from Osnabrück<br />

to China with the objective of making new<br />

contacts and preparing the way for more business cooperation.<br />

Along with Beijing and Shanghai, a visit to<br />

the sister city was also on the itinerary. The delegation<br />

visited <strong>Sievert</strong> plants in Hefei on April 14.<br />

Gerhard Schulze, General Manager of fdu, explains how prefabricated<br />

ceilings are made.<br />

Matthias Gelber, Maleki<br />

GmbH, Osnabrück; Prof.<br />

Hans-Wolf <strong>Sievert</strong>, Chairman<br />

of the Supervisory Board of<br />

<strong>Sievert</strong> <strong>AG</strong>; Boris Pistorius,<br />

Mayor of Osnabrück; Ms.<br />

Li, Deputy Mayor of the<br />

city of Hefei; Gerd-Christian<br />

Titgemeyer, President of the<br />

Osnabrück-Emsland Chamber<br />

of Commerce; Uwe Kestel,<br />

DUHA-Fertigteilbau GmbH in<br />

Haselünne (front row, from<br />

left)<br />

Gerhard Schulze, Country Manager for China, welcomed<br />

the guests, presented the joint ventures of <strong>Sievert</strong> Baustoffgruppe<br />

in Hefei and expounded the offer of products and<br />

services, as well as the capacity of the plants. In doing so,<br />

he also touched upon the subject of the market potential<br />

for building materials. “In 2009 alone, 150,000 apartments<br />

were built in Hefei and surroundings, while 145,000 were<br />

built in all of Germany.”<br />

Afterward the guests, led by Osnabrück Mayor Boris<br />

Pistorius and Gerd-Christian Titgemeyer, President of the<br />

Osnabrück-Emsland Chamber of Commerce, had an opportunity<br />

to inspect the quick-mix plant and the fdu plant<br />

and have the production process explained.<br />

Duan Ling, General Manager of quick-mix, during the presentation<br />

of the thermal insulation composite systems.


fdu Hefei: a promising start<br />

into the new year<br />

Bicycle halls ...<br />

In China, large numbers of people from the countryside<br />

are still streaming into the big cities. Most of these new<br />

arrivals go to work by bicycle or motorcycle. So-called bicycle<br />

halls are being built at centralized spots in residential<br />

areas especially for these means of transport. And,<br />

of course, this can be done particularly fast and economically<br />

using the fdu building element systems. Owing<br />

to its quality and durability, this building system is also<br />

superior to that of the traditional buildings.<br />

The production of three bicycle halls was one of the first<br />

contracts of the new year. Two halls between 50 and 80<br />

meters long and 10 meters wide have already been set<br />

up.<br />

... and an office building<br />

An office building complex in the high-tech zone is another<br />

property of the city of Hefei supplied by fdu. The prefabricated<br />

ceilings for the basement have already been produced<br />

and in part mounted.<br />

In the future, the grounds of the High-Tech zone are going<br />

to be colonized by innovative companies which, of course,<br />

require appropriate office buildings. To satisfy this demand,<br />

<strong>Sievert</strong> Baustoffgruppe China<br />

a huge complex of such infrastructure buildings is being<br />

built. At least 20 buildings are already under construction,<br />

and roughly the same number are going to be added later.<br />

“We hope,” says Gerhard Schulze, Country Manager for<br />

China of <strong>Sievert</strong> Baustoffgruppe, “to obtain additional<br />

lucrative objects by supplying our prefabricated building<br />

units in this zone.”<br />

21


22<br />

Art in the casino<br />

Petra Höcker:<br />

in search of<br />

clues<br />

Untitled, 2009, 160 x 120 cm<br />

Untitled, 2009, 50 x 70 cm<br />

Artist Petra Höcker, born in 1966,<br />

lives and works in Osnabrück.<br />

Her artistic career describes an arc<br />

from her beginnings as an advertising<br />

artist, to trying out various design<br />

possibilities, to free-lance work at the<br />

Osnabrück art gallery in the field of<br />

exhibition design, up to attending<br />

seminars held by Professor Klaus<br />

Neuper in Nuremberg. Since 2002,<br />

Petra Höcker has been a free-lance<br />

artist and now has a presence in a<br />

large number of German cities and<br />

European countries thanks to her<br />

many exhibitions.<br />

Christel Schulte, independent curator<br />

in Osnabrück says, “Petra Höcker<br />

interprets the forms she encounters<br />

and replaces them with shapeless,<br />

furrowed materials pushed together<br />

with brush and spatula and worked<br />

over again and again like paste. In<br />

the process, she takes her inspiration<br />

from the reality surrounding her:<br />

traces of marks in sand, archaic cave<br />

paintings, brittle masonry and fossils.<br />

Petra Höcker searches for a powerful,<br />

expressive language and finds it<br />

in a combination of colored priming<br />

of spirited materiality and graphic<br />

figures. This artist is interested in a<br />

searching and finding process marked<br />

by inventive forms and compositions,<br />

while at the same time unmistakably<br />

growing out of an artistic, expressive<br />

language.”<br />

A selection of recent works by Petra<br />

Höcker is currently on display at<br />

the casino of <strong>Sievert</strong> <strong>AG</strong> on Mühleneschweg<br />

in Osnabrück. More<br />

information under<br />

www.petra-hoecker.de


hahne at the<br />

DEUBAU <strong>2010</strong><br />

Christa Thoben visits trade fair stand<br />

Renovating damaged building components, protecting<br />

and maintaining the value of healthy building<br />

stock were the main focus of the hahne display<br />

presented at the DEUBAU construction trade fair in<br />

Essen from January 12 to 16.<br />

The instructive exhibits at the hahne stand were particularly<br />

effective, showing visitors the wide range of applications of<br />

various construction chemical products for house construction.<br />

One of the main points presented was the HADALAN ® PUR<br />

liquid plastic program for balconies and terraces. This is a<br />

convincing system for renovating balconies and terraces<br />

because of its excellent properties – very effectively covering<br />

cracks, very elastic, sealing without seams, resistant to<br />

UV and weather and extremely long lasting.<br />

Visitors were also very interested in how inside walls in<br />

cellars can be quickly renovated using the INTRASIT ®<br />

instant renovation method. Compared with conventional<br />

methods of renovating cellar interiors, the INTRASIT ®<br />

instant renovation method combines several products and<br />

tasks in one procedure. Its HSP technology is quite convincing.<br />

Not only do the products feature an entirely new<br />

quality, but it requires much less time to apply.<br />

Hubert Looks (center) and Helmut Honermann welcome<br />

Christa Thoben at the DEUBAU.<br />

hahne<br />

The great variety of products and application methods<br />

were well received by the visitors of the trade fair. For<br />

instance, the hahne team enjoyed above-average numbers<br />

of visitors and held many interesting talks.<br />

The highlight of the third day of the fair was a visit from<br />

the Economic Minister of North Rhine-Westphalia, Christa<br />

Thoben, to the hahne stand. Hubert Looks, Managing<br />

Director of Hahne building protection, and Sales Manager<br />

Helmut Honermann informed the minister about the company<br />

and particularly about the hahne product range<br />

and how it can be marketed. One thing that particularly<br />

attracted Ms. Thoben‘s attention was the different decorative<br />

fl oor coatings available from hahne.<br />

23


24<br />

hahne<br />

New business partners<br />

in Europe<br />

hahne is aggressively continuing its sales activities on the European market. Three very different examples<br />

show how Managing Director Hubert Looks and Sales Manager Helmut Honermann are turning the good<br />

chances hahne products enjoy on the market into business relationships.<br />

Poland: VISBUD-Projekt<br />

Mariusz Jackiewicz, Managing Director<br />

of VISBUD-Projekt, has been<br />

selling construction chemical products<br />

in Poland since 1991. His success motivated<br />

him to found a new marketing<br />

company with a new label, VISBUD-<br />

Projekt. Mariusz Jackiewicz is currently<br />

working together with fi ve sales<br />

representatives looking after territories<br />

in the south of Poland. Nearly all the<br />

reps come from the construction<br />

industry and are competent not only<br />

in customer consultancy, but equally<br />

in how to work<br />

with the products.<br />

Another fi ve<br />

representatives will<br />

be hired in 2011.<br />

VISBUD-Projekt<br />

sees good market<br />

opportunities for<br />

hahne products<br />

particularly in the<br />

following product segments: thick<br />

coating, winter-quality mineral sealing,<br />

stone and brick-work renovation,<br />

concrete renovation, renovation of<br />

industrial fl oors, sealing roofs, as well<br />

as spraying devices and pumps.<br />

The fi rst talk between Mariusz<br />

Jackiewicz and hahne took place in<br />

September 2009. Since then, Hubert<br />

Looks has paid several visits to Poland.<br />

All hahne brochures, data sheets and<br />

safety data sheets have now been<br />

printed in Polish and there are even<br />

Polish tags for the product packages.<br />

Sales are getting off to a good start.<br />

The second employee training course<br />

was held in early June, this time focusing<br />

on peristaltic pumps and how<br />

to use them.<br />

Reports on the cooperation between hahne and VISBUD-<br />

Projekt in Polish trade journals: Hubert Looks (left) and Mariusz<br />

Jackiewicz in February <strong>2010</strong>.


Switzerland: Klebag Chemie<br />

Klebag Chemie <strong>AG</strong>, headquartered in Ennetburgen by<br />

Switzerland’s Lake Lucerne, produces and sells products<br />

for fl oorers, pavers and parquet layers. On January 1,<br />

<strong>2010</strong>, this company took over sales, storage and logistics<br />

for hahne products in Switzerland.<br />

This cooperation enables Swiss customers to be served<br />

quickly, sales activities to be further expanded and offers<br />

competent, local technical support.<br />

A technical training course was held for the Klebag staff in<br />

Ennetburgen at the end of February, conducted by Helmut<br />

Honermann. Another training course given by Daniel Neve<br />

from hahne Technical Sales, was held at the end of April<br />

for Klebag’s customers.<br />

Turkey: Uransan<br />

The Turkish company Uransan belongs to Uran Holding,<br />

which unites 14 different companies from the construction,<br />

tourism, service and production industries. For instance, the<br />

holding company owns and runs a fi ve-star hotel in Antalya.<br />

At present, a second hotel is being built in Istanbul.<br />

Employee training at Klebag in December of 2009.<br />

For a good cooperation (from left):<br />

Helmut Honermann, Dr. Wolfgang<br />

Gaede (Manager of Development<br />

and Production at Klebag Chemie<br />

<strong>AG</strong>), Hubert Looks, Gerhard Schwach<br />

(Managing Director of<br />

Klebag Chemie <strong>AG</strong>).<br />

The contact between hahne and Uransan began at the<br />

BAU 2009 in Munich. Even back then, there was interest in<br />

using and selling hahne products. After Hubert Looks visited<br />

Turkey in early September 2009, Ms. Liza Erçetin, Business<br />

Development Manager at Uransan, paid a return visit<br />

to Datteln in late September 2009. They worked intensively<br />

on compiling a product portfolio for the Turkish market.<br />

Uransan and hahne signed a distribution contract at the<br />

end of February <strong>2010</strong>, and in March the fi rst technical<br />

employee training course was held, taught by Rainer Volgmann<br />

in Ankara. More courses are in planning.<br />

Also active in the construction<br />

sector: Uransan is<br />

building a large housing<br />

development in Ankara.<br />

25


26<br />

About our staff<br />

sht under new<br />

management<br />

Horst Leonhard retires<br />

On March 25, Horst Leonhard was offi<br />

cially seen off at a reception attended<br />

by many of his long-time companions.<br />

Two relevant moments of<br />

his 35 years – with interruptions –<br />

at sht are especially important to<br />

Horst Leonhard: when sht moved<br />

from Osnabrück to a new building in<br />

Lengerich in 1995, and entering the<br />

Polish market in 1997.<br />

After Claus Köppa also left as Managing<br />

Director, and sht took over<br />

Stefan Egert, Speaker of the Board of <strong>Sievert</strong><br />

<strong>AG</strong>; Manfred Himmelbach, Managing Director<br />

of sht; Horst Leonhard; Ulrich von Hahn,<br />

Managing Director of sht; Rui Macedo,<br />

Managing Director of sht; Prof. Hans-Wolf<br />

<strong>Sievert</strong>, Chairman of the Supervisory Board<br />

of <strong>Sievert</strong> <strong>AG</strong> (from left)<br />

Horst Leonhard started his career at sht (still called Habadü at that time)<br />

on July 15, 1963. In 1980 he left the company as plant manager to take<br />

on a new career challenge. But he came back. Through the initiative of<br />

Prof. Hans-Wolf <strong>Sievert</strong>, Horst Leonhard was again taken on as Managing<br />

Director in 1992 and stayed with the company until he retired in<br />

March <strong>2010</strong>, a universally acknowledged expert in the transport industry.<br />

i4Transportation in Mannheim, as<br />

well as its Dutch subsidiary N.T.M.<br />

Transportgroep B.V., sht is now<br />

managed by three managing directors:<br />

Rui Macedo, Manfred Himmelbach<br />

and Ulrich von Hahn.<br />

Rui Macedo (43, 2nd from right in<br />

the photo) came to sht as a shipping<br />

manager in May of 2008. Now he is<br />

bringing nearly 20 years of experience<br />

managing a building materials company<br />

to bear on his new job as Man-<br />

aging Director of sht, i4T and <strong>Sievert</strong><br />

Logistik. He sees the focal point of his<br />

future work in the integration of new<br />

societies, the expansion of customer<br />

and product portfolios, and the continuation<br />

of the growth strategy. Rui<br />

Macedo is a fan of opera and theater,<br />

as well as of the 1. FC Köln soccer<br />

team (home club) and an active badminton<br />

player.<br />

Ulrich von Hahn (46, 3rd from right<br />

in the photo) has been working for<br />

sht since May of 2001. Prior to this,<br />

he had already headed major German<br />

companies in the logistics sector. His<br />

main sphere of responsibility at sht<br />

has so far been to expand the warehouse<br />

and tarpaulin truck transport<br />

divisions. He will further intensify his<br />

work in these areas as Managing Director<br />

of sht and <strong>Sievert</strong> Logistik. One<br />

important task for him is to expand<br />

the decentralized marketing structure<br />

and strengthen the sites. Ulrich von<br />

Hahn likes to get around in his leisuretime,<br />

riding his motorcycle or jogging<br />

with Carlo, his family dog.<br />

Manfred Himmelbach (45, 2nd from<br />

left in the photo) was Manager of<br />

Group Logistics at Dyckerhoff <strong>AG</strong> for<br />

many years and thus has comprehensive<br />

experience in the industry. He has<br />

been Managing Director of i4T, N.T.M.<br />

and sht since January <strong>2010</strong>. His<br />

offi ce is located in the headquarters<br />

of i4T in Mannheim. From this offi ce<br />

he is going to accelerate the further<br />

expansion of the intermodal business<br />

and, together with his team, develop<br />

tailor-made logistics solutions to meet<br />

customers’ requirements. You could<br />

well say that his hobby is also his passion,<br />

for Manfred Himmelbach takes<br />

an active part in the yearly carnival<br />

celebrations.<br />

Horst Leonhard will also continue<br />

to place his experience, professional<br />

knowledge and contacts at the disposal<br />

of sht. What is more, he now<br />

fi nally has more time for his grandson<br />

Oskar (5) and his hobby, playing golf.


About our staff<br />

Dimitri Romanenko:<br />

committed, flexible, technology enthusiast<br />

From August 2007 to May <strong>2010</strong>,<br />

Dimitri Romanenko trained to become<br />

a process engineer in the field of<br />

ready-mix concrete at sibo. “Dimitri<br />

Romanenko was quite a committed<br />

apprentice,” says his trainer, Mario<br />

Hübner. “He is flexible, very interested<br />

in engineering and for this reason<br />

has also taken part in several interplant<br />

courses – one, for instance, on<br />

the subject of pneumatic controls.<br />

This kind of young worker is always<br />

welcome in our plants. That is why<br />

we took him on after he passed his<br />

examination and are shaping him<br />

to be a system supervisor in Greven.<br />

Here his advanced training will also<br />

go right into the next round. Dimitri<br />

Romanenko wants to get his truck<br />

driver’s license – Class CE – and has<br />

already applied for funding to do so.”<br />

Dimitri Romanenko chose his career<br />

because he was convinced it was<br />

Congratulations,<br />

Friedel Leimbrink!<br />

right for him. “I have always been<br />

interested in how buildings are built,<br />

what function the foundations serve<br />

and how supports for bridges are<br />

made. Even as a child I often watched<br />

the cement mixers on the street and<br />

always had questions come into my<br />

head about why the cylinder was<br />

turning and what was in it. During<br />

my training, I found the answers to<br />

all these questions.<br />

I simply find my occupation interesting<br />

and varied, and I am of course happy<br />

to be able to continue working in this<br />

field. My goal is to get to know as<br />

many different kinds of equipment as<br />

possible so I can run them all myself<br />

and be able to be put them to work<br />

anywhere.”<br />

One of his hobbies is drawing portraits.<br />

No wonder his trainers were<br />

surprised over and over again at the<br />

Congratulated on 40 years of success at sibo: Speaker of the Board Stefan Egert<br />

congratulates Friedel Leimbrink.<br />

high quality of his technical drawings.<br />

And sports are also included in Dimitri<br />

Romanenko’s leisure time program.<br />

“And of course handicraft work on<br />

my car.”<br />

Friedel Leimbrink started training to<br />

be an industrial clerk at sibo in Osnabrück<br />

on April 1, 1970, and returned<br />

to the sibo Group after passing his<br />

examination and completing fifteen<br />

months of military service on April 1,<br />

1974. Then he spent around six years<br />

working for sibo as plant manager.<br />

He then followed jobs procuring<br />

vehicles and pumps until he became<br />

involved in developing and introducing<br />

EDP programs, primarily for<br />

scheduling, starting in 1990. Friedel<br />

Leimbrink sees a particular highlight<br />

of his sibo career as business in the<br />

new Federal States was added starting<br />

in 1990.<br />

During this time, he was on site for<br />

up to a year taking care of EDP training<br />

courses. Today his responsibilities<br />

focus on controlling in the sibo Group<br />

and <strong>Sievert</strong> <strong>AG</strong>. Asked how he spends<br />

his free time, he answers, “I like bicycle<br />

racing and climbing. I like climbing<br />

in the Alps best.” However, in 2005<br />

he made an exception and headed off<br />

for Mount Kilimanjaro in East Africa.<br />

27


About our staff<br />

Additional training to become China specialists<br />

Two apprentices at <strong>Sievert</strong> Baustoffgruppe<br />

- Julien Bardos and Stephan Sandhaus – are<br />

currently taking advantage of an offer of<br />

the Chinese Center in Hanover to take additional<br />

training as China specialists. Their<br />

training manager, Matthias Bartke, drew<br />

their attention to this course, although they<br />

had already heard of it before.<br />

– Dong bu dong?<br />

A few years ago, additional training for upcoming<br />

industrial clerks to become China specialists would<br />

have been considered quite exotic. This view-point has<br />

radically changed with the rapid growth of the Chinese<br />

economy and the related interconnection of worldwide<br />

business relationships. Becoming thoroughly prepared to<br />

work together with future Chinese partners<br />

now makes plenty of sense.<br />

bilingual subject teaching covers China’s<br />

history, geography, politics, law, economics<br />

and foreign trade. A visit to the Buddhist<br />

Center in Osnabrück is also scheduled.<br />

Dong bu dong?<br />

(Engl. “Do you understand”?)<br />

– is the textbook<br />

for the 15-month course<br />

of training to become a<br />

China specialist.<br />

Celebrating an<br />

anniversary<br />

in the second<br />

half of <strong>2010</strong><br />

Alot to learn. “Yes,” says Julien Bardos,<br />

“but we decided to do this and now we<br />

Anniversaries<br />

intend to pull it through.” “It does take a Congratulations<br />

lot of work,” adds Stephan Sandhaus, “but on your 25th<br />

What the two are learning “on the side” in it’s fun too and we get Friday off work to<br />

anniversary<br />

fi fteen months of additional training – the attend classes.”<br />

examination is in May – is quite a demand-<br />

Axel Feldkamp<br />

ing program. Mondays from 5:00 p.m. to Both apprentices are currently working for<br />

<strong>Sievert</strong> information technology<br />

8:00 p.m. they take language lessons (writ- quick-mix – Julien Bardos in customer serv- August 1, <strong>2010</strong><br />

ing, pronunciation, accent) at Pottgraben ice, Stephan Sandhaus in sales – and will<br />

Vocational School in Osnabrück, and bilin- take their examination in 2011. Their career Friedhelm Steinmann<br />

gual subject teaching is Fridays from 1:30 plans are also similar, since both may well<br />

Heinrich Hahne<br />

p.m. to 4:30 p.m. Of course, preparation follow up by studying business administra- September 1, <strong>2010</strong><br />

and follow-up work are also needed. The tion.<br />

Bernhard Müller<br />

Stephan Sandhaus has also applied to at-<br />

quick-mix Stockstadt<br />

tend a two-week Confucius Summer Camp<br />

September 26, <strong>2010</strong><br />

in China in <strong>2010</strong>. The event is on offer<br />

from the headquarters of the Confucius In- Congratulations<br />

stitute in Hanover. At most, 200 applicants on your 40th<br />

can take part in this exciting tour through anniversary<br />

traditional and modern China. So let’s keep<br />

our fi ngers crossed for him!<br />

Reinhard Bosse<br />

sibo Rheine<br />

July 1, <strong>2010</strong><br />

Udo Speck<br />

sibo Eschwege<br />

July 1, <strong>2010</strong><br />

Horst Mittelberg<br />

sibo group administration<br />

October 1, <strong>2010</strong><br />

Learning Chinese Monday and Friday<br />

Horst Deutschmann<br />

afternoons since January:<br />

quick-mix Kaltenkirchen<br />

Julien Bardos and Stephan Sandhaus.<br />

December 1, <strong>2010</strong><br />

28


Day of the Future <strong>2010</strong><br />

PUBLISHING INFORMATION:<br />

dialog is a publication<br />

of <strong>Sievert</strong> Baustoffgruppe<br />

Mühleneschweg 6<br />

D-49090 Osnabrück<br />

Telephone + 49 (0) 5 41- 601 00<br />

Editing:<br />

Mario Hübner<br />

Benedikt Kossen<br />

Horst Leonhard<br />

Ilse Meyer-Lemke<br />

Gerhard Schulze<br />

Helmut Wilke<br />

Editorial implementation<br />

and realization:<br />

, Osnabrück<br />

Trowel with quick-mix tile adhesive in in hand, and ready to to go go to to work: work on the tiles:<br />

Michael René Hartmann, Victoria Lanz, Sadie Linz, Lydia Henning, Lina Meyer, Marleen<br />

Marleen Avermeyer, Avermeyer, Felix Wilke Felix and Wilke Moritz and Thierser Moritz (from Thierser left (from to right) left at to the right) technical at the school.<br />

technical<br />

school.<br />

Full program<br />

If a full schedule can also provide a taste of what working life will be like, then<br />

the Day of the Future <strong>2010</strong> at <strong>Sievert</strong> Baustoffgruppe in Osnabrück on April 22<br />

was quite profitable for eight young people for that reason alone. The schedule<br />

was full from 8:00 a.m. to 5:00 p.m. There was plenty for each to see from many<br />

different types of working life and maybe even an idea or two for choosing a<br />

future career.<br />

At exactly 8:00 a.m., the<br />

pupils gathered at the reception<br />

in Mühleneschweg<br />

to first get to know the<br />

work done in the quick-mix<br />

Research and Development<br />

Department under the<br />

supervision of Laboratory<br />

Manger Uwe Kielhorn and<br />

Application Engineer Ulrich<br />

Boßmeyer.<br />

At the technical school,<br />

they were also able to<br />

check out why there is<br />

nothing better to put between<br />

walls and tiles than<br />

quick-mix tile adhesive.<br />

Their comment was,<br />

“They are sure to stick<br />

forever.”<br />

About our staff<br />

After a refreshing lunch<br />

together in the cafeteria,<br />

they went to a tour of the<br />

quick-mix plant in<br />

Schwagstorf at 12:30 p.m.<br />

And because quick-mix not<br />

only develops and produces<br />

products, but also<br />

sells them, the program<br />

finished off with a tour of<br />

a printing shop. Here the<br />

students saw at first hand<br />

how informative flyers are<br />

printed at ultra-high speed.<br />

For instance, for quick-mix<br />

marketing. Development,<br />

production and marketing<br />

all in one day. Not bad.<br />

29


30<br />

About our staff<br />

During his final exercises in the<br />

army, Klaus-Dieter Eberding lost<br />

his right hand through a hand<br />

grenade explosion that was no<br />

fault of his own on September 27,<br />

1963. He was then a young man<br />

of 23, had just finished his training<br />

as tool maker, earned his first pay<br />

and was about to start studying<br />

mechanical engineering. Was this<br />

the end of it all? “At first, it was,”<br />

says the native of Magdeburg.<br />

But Klaus-Dieter Eberding would not<br />

be Klaus-Dieter Eberding if he did not<br />

take on the situation with his typical,<br />

down-to-earth determination. Due to<br />

his handicap, mechanical engineering<br />

was out of the question. So he began<br />

an entirely new career. On April 1,<br />

1965, he began another type of occupational<br />

training at <strong>Sievert</strong> Baustoffgruppe<br />

as an industrial clerk in the<br />

ready-mixed concrete business, a line<br />

the company had just taken up. After<br />

he had passed his examination, his<br />

boss, Dieter Freese, soon began giving<br />

him responsible tasks in building<br />

up new sibo operations. Around 37<br />

years, he put his skills at the service of<br />

the company which he left as Regional<br />

Managing Director of sibobeton Ost<br />

in June 2002.<br />

Are you going to retire? “No,” says<br />

Klaus-Dieter Eberding, “I’d rather<br />

keep busy. I need something to do,<br />

a job where I can bring my professional<br />

experience to use.” And now<br />

he has found just such a job. Human<br />

Resource Manager Benedikt Kossen,<br />

with whom he keeps in close<br />

contact, drew his attention to the<br />

“Wirtschafts-Senioren” in Osnabrück.<br />

Klaus-Dieter Eberding promptly joined<br />

the organization and has been its First<br />

Chairman since January 2004. With<br />

his double-barreled training, his many<br />

years of experience as an engineer<br />

and businessman, and not least<br />

his pragmatic way of dealing with<br />

situations, we had no doubts about<br />

considering him perfect for the job.<br />

His work here keeps him on the move<br />

Now, what is Klaus-<br />

Dieter Eberding doing?<br />

up to three days a week. But what is<br />

this Osnabrück Wirtschafts-Senioren<br />

and who can take advantage of this<br />

association?<br />

Klaus-Dieter Eberding explains, “We<br />

have made it our task to help future<br />

entrepreneurs take that all-important<br />

first step into self-employment. We<br />

offer the knowledge and experience<br />

we have gained in years of successful<br />

careers as merchants, business administrators,<br />

bankers and engineers.<br />

The Osnabrück Wirtschafts-Senioren<br />

are professionals who have left active<br />

work and are making their knowledge<br />

available on an non-profit basis for<br />

establishing or maintaining a business,<br />

or for takeovers. To be more specific,<br />

for instance, we might get together<br />

with interested parties to help with<br />

commercial and technical workflows,<br />

organizational and EDP procedures,<br />

industry-specific marketing and marketing<br />

control.”<br />

What does the entrepreneur have to<br />

bring along? “We expect competence<br />

in the field in question, regardless of<br />

whether they are craftsmen, service<br />

providers, merchants or producers.<br />

A positive basic attitude to the project<br />

is also important, as is the will to<br />

shape things, especially against strong<br />

resistance. Our consultancy, however,<br />

cannot relieve them of the need to act<br />

and take responsibility on their own.<br />

We just give the ‘cart’ a push. The<br />

individuals themselves have to make<br />

the decisions and take control.” The<br />

message is clear.<br />

Does this non-profit work leave you<br />

any free time? “Sure,” chuckles Klaus-<br />

Dieter Eberding. “Sometimes I take a<br />

‘vacation’ and go to the sea with my<br />

wife, to Cuxhaven, for instance. And<br />

of course, I always have time for our<br />

four grandchildren.”


Tegernsee – all the<br />

charm of Bavaria<br />

Living in Germany’s most beautiful region is now reality for Rüdiger Gerlach<br />

of sht Vertrieb Süd in Manching. Since 2007, he has been living with his wife<br />

by the Tegernsee lake. Martina Gerlach works in tourism here. Obviously,<br />

Rüdger Gerlach knows the area like the back of his hand. Would he give us<br />

a few insider tips? Gladly.<br />

What is it that makes these Bavarian<br />

Alpine foothills so charming? Upper<br />

Bavaria is simply lovely at any season<br />

of the year. Tegernsee embodies the<br />

proverbial picture-book landscape,<br />

however you look at it. A little jewel<br />

that has kept its charm for hundreds<br />

of years: a crystal-clear, sparkling<br />

lake, lush alpine pastures, appealing<br />

historical towns and cozy inns. Maybe<br />

the secret is simply that here everything<br />

still has human dimensions, in<br />

contrast to our hectic age of “faster,<br />

higher, farther”.<br />

But that doesn’t mean that Tegernsee<br />

has nothing to offer but tranquility.<br />

Quite the contrary: fans of swimming,<br />

sailing, surfing, golfing (with three<br />

attractive courses), hiking, mountain<br />

climbing and bicycling will find a topnotch<br />

outdoor paradise here. “Summer<br />

is one of the four most beautiful<br />

seasons at Tegernsee,” a statement<br />

Rüdiger Gerlach can only confirm.<br />

The wintertime recreation on offer in<br />

the region is also hard to beat. Narrow<br />

skis or broad boards, Alpine or<br />

Nordic, Funpark or Freeride, on running<br />

waters or warm soles, everyone<br />

can enjoy winter in this valley on their<br />

own way. Good 30 slopes and around<br />

150 kilometers of cross-country trails<br />

are waiting to be discovered between<br />

Bad Wiessee at Tegernsee<br />

Gmund and Kreuth, as well as toboggan<br />

runs for every day of the week,<br />

including one of the longest downhill<br />

sled runs in Germany, reaching 6.5<br />

kilometers from Wallberg. An insider<br />

Travel tip<br />

tip among skiers is the Taubenstein,<br />

where a wide variety of demanding<br />

slopes invite athletic skiers to test<br />

their skills without any intrusions. The<br />

Spitzingsee-Tegernsee ski area is also<br />

very attractive.<br />

And what about spring and autumn<br />

at Tegernsee? The answer is clear, “It<br />

never gets boring here. Hiking up to<br />

an old-fashioned Alpine cottage is always<br />

a treat. One highlight in spring,<br />

for example, is the traditional Leonhardifahrt,<br />

the oldest in all of Bavaria,<br />

in Kreuth on November 6. Gorgeous<br />

decorated horse-drawn carriages,<br />

folklore groups in their traditional<br />

costumes, shooting clubs and music<br />

bands all parade through the town<br />

in honor of St. Leonhard. And on<br />

Rosstag Day in Rottach-Egern, which<br />

this year falls on August 29,<br />

the glory of the old wagoners comes<br />

alive again.”<br />

And of course, the inevitable question:<br />

Where can we stop for refreshments?<br />

“Nobody coming to Tegernsee<br />

need have any worries about the<br />

meals. Every few meters you come<br />

across incredibly cozy, traditional taverns<br />

as well as excellent restaurants.<br />

Tip: be sure to visit the Herzogliche<br />

Braustüberl ducal tavern in the former<br />

Benedictine monastery and Tegernsee<br />

castle. Here you can completely enjoy<br />

a cool, fresh draft beer.”<br />

31


A poster for quick-mix<br />

Creative competition at quick-mix locations in Poland<br />

It is already practically a tradition,<br />

the pre-Christmas drawing<br />

competition for children of Polish<br />

quick-mix employees. And it greatly<br />

promotes the integration of their<br />

families into the company. This<br />

time, the competition’s theme was<br />

“A poster for a quick-mix product<br />

of your choice”.<br />

You can see how much fun the 28<br />

young artists had in every one of<br />

the pictures they submitted. They<br />

went to work with a great deal of<br />

imagination, skill and sympathy for<br />

the quick-mix brand. So it was not<br />

easy for the jury to choose only<br />

one winner from each age group<br />

(up to 8 and 9 to 14 years). All<br />

the pictures were presented at the<br />

Christmas party on December 11,<br />

2009. They were also on display in<br />

the Casino on Mühleneschweg in<br />

Osnabrück in the spring of <strong>2010</strong>.<br />

Maruisz Gil awards a certificate to Anna<br />

Goszczynska, whose daughter Hania<br />

took part in the competition in the age<br />

group up to eight years.<br />

Maruisz Gil, Managing Director of<br />

quick-mix in Poland, who is also<br />

the initiator of the competition,<br />

attended the awards ceremony.<br />

The winner of the age group up to<br />

8 years and winner of a Lego set<br />

was Maksymilian Bloch. His father<br />

is Włodzimierz Bloch, Technical<br />

32<br />

“Be up to date – use only quick-mix mortar!” Katarzyna Dziuba (11 years old)<br />

“Just quick-mix!” Maksymilian Bloch (2 years old)<br />

Sales Consultant at quick-mix for<br />

the Gdansk district. Among the<br />

older children, Katarzyna Dziuba,<br />

daughter of the Deputy Manager<br />

of the quick-mix factory in Strzelin,<br />

was the winner. She won the second<br />

main prize of a digital camera.<br />

All contestants received a certificate<br />

and recognition in the form of<br />

drawing utensils.

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