What does a Regional Account Executive do?

Updated April 25, 2024
7 min read
What does a Regional Account Executive do

A regional account executive is responsible for managing client accounts within a designated region. This account executive conducts data analysis of sales performance, identifying business opportunities that would generate revenue resources, and evaluating current market trends to address consumer and public demands. They coordinate and schedule appointments with existing and potential clients, negotiate contracts, and ensure a long-lasting business relationship by supporting the clients' needs and requests. A regional account executive implements strategic procedures for the team to maximize productivity and improve operational performance.

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Regional account executive responsibilities

Regional account executives play a crucial role in driving sales and expanding business opportunities. They typically focus on delivering technical sales presentations and solution configurations, identifying customer needs, and ensuring profitable solution-based selling to increase revenues and foster valuable customer relationships. Expert Ken Corbit Ph.D., Assistant Professor of Professional Practice in Marketing at Texas Christian University, emphasizes the importance of strategic company selection and mastery of sales tools, stating, "Focus on joining companies with robust sales training programs, emphasizing consultative selling. Familiarize yourself with cutting-edge sales technologies, including CRM tools like Salesforce." Furthermore, regional account executives develop and maintain strong client relationships, manage sales territories, and cultivate senior business relationships, as highlighted by the numerous examples found in their resumes.

Here are examples of responsibilities from real regional account executive resumes:

  • Manage all clients and prospects with tactical organization through various sales tools such as CRM.
  • Manage and build CRM while focusing on prospecting, sales calls, contracts and presentations.
  • Manage customer accounts via Salesforce.com, builds positive relationships with customers and grow account base within territory.
  • Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
  • Assist management and the team in completing cross-selling opportunities.
  • Conduct web-based demonstrations of the solution to help them realize the benefits, capabilities, and ROI in a consultative role.
  • Analyze program results, ROI, and marketing effectiveness of company programs at national, regional, market and store levels.
  • Utilize Microsoft applications as well as Salesforce customer management system successfully.
  • Create and maintain relationships with military service branches and healthcare providers to develop new business.
  • Create and implement a new training program design to utilize commercial sales representatives to increase healthcare relate sales.
  • Organize and deliver faculty presentations and workshops relate to services and technology with the use of PowerPoint and online demonstrations.
  • Demonstrate software to decision makers over GoToMeeting and Join.me.

Regional account executive skills and personality traits

We calculated that 9% of Regional Account Executives are proficient in CRM, Customer Satisfaction, and Sales Pipeline. They’re also known for soft skills such as Analytical skills, Communication skills, and Leadership skills.

We break down the percentage of Regional Account Executives that have these skills listed on their resume here:

  • CRM, 9%

    Developed business plans with MS-based CRM territory management systems.

  • Customer Satisfaction, 6%

    Managed branch market activities through analysis of sales forecasting, resource utilization reports, performance metrics, and customer satisfaction surveys.

  • Sales Pipeline, 5%

    Account Executive, Eastern Region/2006 to 2007 * Generated 4 Proof of Concept building the sales pipeline to 1.2 million dollars.

  • Healthcare, 5%

    Created and implemented a new training program designed to utilize commercial sales representatives to increase healthcare related sales.

  • Profiling, 5%

    Spearheaded business development and expansion opportunities by identifying new market entry points through demographic profiling and mapping analysis.

  • Sales Strategies, 5%

    Hold twice-weekly sales meetings to review sales data and objectives, introduce new products, and train on new sales strategies.

Most regional account executives use their skills in "crm," "customer satisfaction," and "sales pipeline" to do their jobs. You can find more detail on essential regional account executive responsibilities here:

Analytical skills. To carry out their duties, the most important skill for a regional account executive to have is analytical skills. Their role and responsibilities require that "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." Regional account executives often use analytical skills in their day-to-day job, as shown by this real resume: "created and presented sales presentations to clients, media planners and national/local broadcast buyers utilizing mri, nielsen and scarborough data. "

Communication skills. Another soft skill that's essential for fulfilling regional account executive duties is communication skills. The role rewards competence in this skill because "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." According to a regional account executive resume, here's how regional account executives can utilize communication skills in their job responsibilities: "recieved hands-on training for skill development and product knowledge in the everchanging telecommunications field. "

Leadership skills. regional account executives are also known for leadership skills, which are critical to their duties. You can see how this skill relates to regional account executive responsibilities, because "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." A regional account executive resume example shows how leadership skills is used in the workplace: "provided direction and leadership to a team of 4 senior engineers during sales process and throughout deployment. "

Customer-service skills. A big part of what regional account executives do relies on "customer-service skills." You can see how essential it is to regional account executive responsibilities because "when helping to make a sale, sales managers must listen and respond to the customer’s needs." Here's an example of how this skill is used from a resume that represents typical regional account executive tasks: "developed, prepared and presented professional sales presentations to customers reflecting positive solutions to meet their needs. "

See the full list of regional account executive skills

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Compare different regional account executives

Regional account executive vs. Account manager

Account managers are employees who act as the bridge between the company they represent and the client of the company. They are assigned to handle specific clients so that the company will be able to tailor-fit any product or service according to the clients' requirements. Account managers are responsible for maintaining a harmonious relationship between the two parties by ensuring that any agreement made is amenable to both the company and the client. They are also responsible for ensuring that the company will be able to provide the needs of the client within any limitation that the client may have. Account managers also ensure that the company's reputation and well-being are always considered in any dealings.

The annual salary of account managers is $1,330 lower than the average salary of regional account executives.Even though regional account executives and account managers are distinct careers, a few of the skills required for both jobs are similar. For example, both careers require crm, customer satisfaction, and healthcare in the day-to-day roles and responsibilities.

While similarities exist, there are also some differences between regional account executives and account manager. For instance, regional account executive responsibilities require skills such as "sales pipeline," "profiling," "salesforce," and "ae." Whereas a account manager is skilled in "work ethic," "project management," "payroll," and "customer accounts." This is part of what separates the two careers.

Account managers really shine in the technology industry with an average salary of $76,412. Comparatively, regional account executives tend to make the most money in the finance industry with an average salary of $91,391.On average, account managers reach similar levels of education than regional account executives. Account managers are 1.8% less likely to earn a Master's Degree and 0.0% more likely to graduate with a Doctoral Degree.

Regional account executive vs. Business development executive

A business development executive serves as a senior manager who drives company sales. Business development executives convince existing clients to buy more offerings and also source new clients. The focus of their job is on lead generation, prospect management, and customer acquisition. They collaborate with management in terms of sales objectives, planning, and prediction. The skills necessary for this job include customer service and relations, time management, strong written communication, and sales process experience.

On average, business development executives earn a $28,006 higher salary than regional account executives a year.A few skills overlap for regional account executives and business development executives. Resumes from both professions show that the duties of each career rely on skills like "crm," "customer satisfaction," and "sales pipeline. "

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that regional account executive responsibilities requires skills like "profiling," "ae," "product demonstrations," and "excellent time management." But a business development executive might use other skills in their typical duties, such as, "digital transformation," "cloud," "client facing," and "value proposition."

On average, business development executives earn a higher salary than regional account executives. Some industries support higher salaries in each profession. Interestingly enough, business development executives earn the most pay in the pharmaceutical industry with an average salary of $112,177. Whereas regional account executives have higher pay in the finance industry, with an average salary of $91,391.business development executives earn higher levels of education than regional account executives in general. They're 6.7% more likely to graduate with a Master's Degree and 0.0% more likely to earn a Doctoral Degree.

Regional account executive vs. Regional manager

A Regional Manager is responsible for a company's overall business operations within a particular area or region. Most of the duties will revolve around setting sales targets, creating strategies to boost financial gains, and maintaining an efficient workforce by having the right staff. Furthermore, Regional Managers must oversee the progress of sales and profits, evaluate the performance of employees, ensuring they are up to the targets and standards of the company's policies and regulations, conducting assessments, and reporting to the higher administration.

On average, regional managers earn higher salaries than regional account executives, with a $27,990 difference per year.By looking over several regional account executives and regional managers resumes, we found that both roles require similar skills in their day-to-day duties, such as "customer satisfaction," "sales strategies," and "roi." But beyond that, the careers look very different.

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a regional account executive is likely to be skilled in "crm," "sales pipeline," "healthcare," and "profiling," while a typical regional manager is skilled in "patients," "financial performance," "oversight," and "project management."

Regional managers earn the highest salary when working in the technology industry, where they receive an average salary of $118,087. Comparatively, regional account executives have the highest earning potential in the finance industry, with an average salary of $91,391.regional managers typically earn similar educational levels compared to regional account executives. Specifically, they're 2.3% more likely to graduate with a Master's Degree, and 0.5% more likely to earn a Doctoral Degree.

Regional account executive vs. Account director

An account director is responsible for managing client accounts, monitoring budgets, and sales forecasting. Their goal is to maintain stable account management strategies, meet clients' demands, develop healthy professional partnerships that would generate revenues, increase profitability, and achieve the organization's long-term goals objectives. Account directors supervise the account management staff, ensuring the project's successful completion with the highest efficiency and accuracy. An account director also plans training programs to maximize their performance and productivity, especially when dealing with deadlines and clients' requests.

Account directors average a higher salary than the annual salary of regional account executives. The difference is about $44,863 per year.While both regional account executives and account directors complete day-to-day tasks using similar skills like crm, customer satisfaction, and healthcare, the two careers vary in some skills.While some skills are required in each professionacirc;euro;trade;s responsibilities, there are some differences to note. "sales pipeline," "profiling," "sales strategies," and "sales presentations" are skills that commonly show up on regional account executive resumes. On the other hand, account directors use skills like project management, work ethic, strong work ethic, and digital marketing on their resumes.In general, account directors earn the most working in the professional industry, with an average salary of $118,397. The highest-paying industry for a regional account executive is the finance industry.The average resume of account directors showed that they earn similar levels of education compared to regional account executives. So much so that theyacirc;euro;trade;re 3.0% more likely to earn a Master's Degree and more likely to earn a Doctoral Degree by 0.1%.

Types of regional account executive

Updated April 25, 2024

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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