Publicación de Starbrands Group

Kind to Skin, kind to Planet and kind to People - skincare innovator Lisa Franklin London joins the select group of organisations which have achieved Butterfly Mark🦋re-certification. Founded by the eponymous (and award-winning) skincare expert, product developer and nutritionist, Lisa Franklin’s ethos has been founded since the beginning on a belief in the Beauty of Kindness. As a result, the brand has undertaken continual action and innovation to increase the sustainability of their operations, including since their achievement of the Butterfly Mark for the first time. The Butterfly Mark🦋 is a living certification, that certified brands must re-earn every two years. To achieve Butterfly Mark re-certification, companies must achieve a minimum score of 50% across Environmental, Social and Governance criteria. For each of these areas, discover below how Lisa Franklin scored and how much the brand’s score has improved since commencement of re-certification: ➡️ Environment | 🦋 57% total score | 📈 +73% improvement ➡️ Social | 🦋 50% total score | 📈 +233% improvement ➡️ Governance | 🦋 61% total score | 📈 +17% improvement The brand’s extraordinary improvement across all three metrics is due to their commitment to innovation and accreditation. Certified by the Cruelty Free International Leaping Bunny Programme to ensure that all of their products respect animal welfare, some of their formulations are additionally certified by the The Vegan Society. Their natural ingredients are meanwhile sourced only from suppliers who meet the highest ethical certification standards, including ISO 9001, ISO 14001, ISO 50001 and ISO 46001 - and are cultivated using the latest in biotechnology and a circular approach. Learn more about Lisa Franklin: https://hubs.la/Q01SCgL50

In 2024 the skincare industry will be turning the radar on MPI – Minimally Processed Ingredients Just as we are seeing an increased awareness of Ultra Processed Food, consumers will question how the natural ingredients in their skincare have been treated during production. Minimally Processed Ingredients are natural extracts which have been used for their skincare effectiveness with the minimal interference possible. Mark Walton, Co-Founder, Voya Skincare explains, ‘Seaweed is at the heart of all VOYA product. We ensure it is sustainably hand harvested from the West Coast of Ireland but we are also mindful of how we obtain the seaweed extract for our products. We use a combination of co-processing and cell explosion, which is essentially a large amount of pressure to explode the cells. This releases an extract or compound that is then refined, which can be used in our formulations. A key point here, is that through the entire process we do as little processing as possible to ensure that you don’t affect the efficacy of the extract.’