D. Rouner

Page 1. Developing and Assessing Alcohol Warning Content: Responses to Quantitative Information and Behavioral Recommendations in Warnings with Television Beer Advertisements Michael D. Slater, David Karan, Donna Rouner, Kevin Murphy, and Frederick Beauvais ...

Using a nationally representative sample, this study examined the relationship between amount of alcohol and tobacco advertising and related news-editorial content. This study found less tobacco and alcohol advertising in newspapers than did previous research and no relationship between coverage and number of advertisements.

... EJ542520 - How Message Evaluation and Source Attributes May Influence Credibility Assessment and Belief Change. ... Pages: N/A. Pub Types: Reports - Research; Journal Articles. Abstract: Tests a complex model of how audience members assess source credibility. ...

The pervasiveness of American youth's exposure to alcohol advertising is well-documented, as is the correlational evidence linking such exposure to alcohol-related attitudes, use, and expectancies. While efforts to train young people to resist persuasive appeals are often made in alcohol education programs, little evidence exists concerning the effectiveness of such efforts. The present study (N = 83) found that recency of exposure to alcohol education classes and discussion of alcohol advertising in such classes predicts cognitive resistance (counterarguing) of such advertisements months or even years after class exposure. Age, gender, and ethnicity were statistically controlled. While females tended to counterargue the alcohol advertisements more than did males, there was no statistically significant difference in the impact of education on males and females.

This study examines gender role and sexual content in television adver-tising messages, and the cognitive elaborations of adolescents processing these messages. Adolescents viewed and commented on television adver-tisements of beer and non-beer products in the contexts ...

ABSTRACT This study examined threatening background visuals and voice-over differences in televised alcohol warnings. Participants ( N v = v 401) viewed four television adwarning pairs embedded in sports programming. Between-subjects conditions included a threatening visual behind the warning, a non-threatening visual, a plain background, and a no-warning control. Use of a male or female announcer, each using a relatively warm or imperative voice quality, were manipulated within-subject factors. Outcomes included knowledge, cognitive responses regarding warning content and presentation, and perceptions of the risk of the product (beer) shown in the ad. All warnings increased post-test knowledge of alcohol risks relative to control; the largest increase resulted when warnings were accompanied by the threatening visual. Threatening visuals also increased positive thought elaborations about the warning message content and presentation. However, the threatening visuals did not reliably impact perceived risk of beer use, suggesting that threatening visuals influenced responses and knowledge by increasing attention to the warning rather than by increasing perceived threat. These findings are consistent with the EPPM's proposed initial threat appraisal mechanism (Witte, 1992), and further suggest that threatening visuals serve as a heuristic cue motivating increased processing of message content (see Eagly & Chaiken, 1993), rather than an influence via a peripheral route as suggested by the ELM (Petty & Cacioppo, 1986). Interactions between drinking level and announcer gender and vocal quality variables were also found, but contributed only trivially to explained variance.

... Published by: http://www.sagepublications.com found at: can be Group & OrganizationManagement Additional services and information for http://gom.sagepub.com/cgi/alerts Email Alerts: ... The most common method for studying mentoring has been to ask successful people ...

... Perils of the Sea: An Insight into the Most Commonly Covered Risks in Marine Insurance. By Wan Izatul Asma Wan Talaat and Shaik Mohd Noor Alam SM Hussain. ... Dr. Shaik Mohd Noor Alam SM Hussain. Director, Legal, University Putra Malaysia, Serdang, Selangor, Malaysia. ...

MICHAEL D. SLATER DONNA ROUNER Value-Affirmative and Value-Protective Processing of Alcohol Education Messages That Include Statistical Evidence or Anecdotes1 This study of persuasion processes in a value-relevant context tests effects of the presence or absence ...

Science communication courses are becoming increasingly more popular in universities across the United States and several other countries--particularly tailored courses for specific disciplines (ie science communication for clinical sciences, professional writing for veterinarians, science and medical writing, communication skills for engineering students, writing in the health professions, etc.). This requires collaboration and integration of concepts and teaching methods between communication-and science-related disciplines ...