The Manifesto of Ontological Design

Daniel Fraga
DataDrivenInvestor
Published in
10 min readMay 27, 2020

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Ontological design is the design discipline concerned with designing human experience. It does so by operating under one essential assumption: that by designing objects, spaces, tools and experiences, we are in fact designing the human being itself. And the ability to design human beings is going to be central to survive the technological shifts of the coming decades with even a semblance of agency.

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