Understanding attitudes and predicting social behavior

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Introduction

Attitudes and behavior

How to define and measure behavior

Predicting behavior from intention

Determinants of behavioral intentions

Determinants of the attitudinal and normative components

Theoretical implications

Predicting and understanding weight loss: Intentions, behaviors, and outcomes

Predicting and understanding women's occupational orientations: Factors underlying choice intentions

Predicting and understanding family planning behaviors: Beliefs, attitudes, and intentions

Predicting and understanding consumer behavior: Attitude-behavior correspondence

Predicting and understanding voting in American elections: Effects of external variables

Predicting and understanding voting in British elections and American referenda: Illustrations of the theory's generality

Changing the behavior of alcoholics: Effects of persuasive communication