1
The cultural politics of anti-elitism
between populism, pop culture and
everyday life
An introduction
Moritz Ege and Johannes Springer
This is a book about anti-elite rhetoric, narratives, imagery and movements. It
asks: What is characteristic of anti-elite articulations, be it in populist politics,
pop culture or everyday life more broadly? Which kinds of elites are being
imagined, caricatured and criticised by whom, through which media and why?
What social actors, parties, movements, artists, subcultures, technologies and
milieus are involved in producing, shaping and mediating anti-elite articulations? To what ends and with which results? And how are relationships of
power and dominance challenged and reconfigured in that process?
In providing answers to these questions, the chapters most of them were finalized in 2021 (they go back to a series of events, including a conference under the
title “Against the elites!” The cultural politics of anti-elitism in the current conjuncture held in 2018), contribute to a socio-cultural analysis of current conjunctures.1 For this purpose, we do not define who “the elite” really are. Instead, we
pursue the usages of the term in different contexts and try to understand better
what image critics of the elites have of their adversaries. The concept “elite” itself,
to us, is a subordinate category of socio-cultural analysis. It can be useful as a
heuristic tool and in precisely defined circumstances, but it can also be misleading as an overstretched analytical concept: It allows a dubious self-aggrandisement for those who believe in the existence and rightful claim to power of an elite
in the sense of “the select few” (and, usually, consider themselves part of it). For
those who decry “the elites”, the term may have uses that we would categorise as
progressive or reactionary, but it often also leads to questionable slippages, as we
will show. It runs the danger of replacing other critical concepts and analyses
that are more structurally grounded or more phenomenologically acute.
In focusing on anti-elite articulations of different types, the book also aims
at circumventing the “programmatic bias” (Caiani and Padoan, 2020, p.6) of
many studies into populism that neglect the spheres of cultural production,
ways of life, aesthetics or affects. And, at the same time, it also intends to
avoid a mere culturalism that ignores the role of politics and the economic
sphere or reduces them to mere cultural dynamics. In this introduction, we
will sketch out the overall concerns of the book and present the argument
that anti-elitism is a crucial, cross-domain theme of contemporary societies
that can serve as an entry point for new, interdisciplinary analyses of the
DOI: 10.4324/9781003141150-1
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Moritz Ege and Johannes Springer
contemporary, combining cultural and social research. Consequently, we will
go back and forth, in a sort of hermeneutic spiral, between a prominent
example, its broader political and cultural contexts and the methodological
and conceptual tools that we suggest are necessary for making sense of them.
In the first section, we will follow the term “elite” in political rhetoric and
introduce the overall problematic. The second section begins by putting that
rhetoric in the context of a specific historical situation, i.e. the political
upheavals around the middle of the 2010s, more broadly. It then discusses the
ways in which cultural politics in recent times have been shaped by anti-elitism and poses the question how this may have contributed to crises that are
multiple and interconnected. The third section returns to a peculiar “moment”
of anti-elitism between 2015 and 2018, giving an overview of journalistic and
academic attempts at explaining the scepticism and enmity towards elites,
primarily in the US and Europe – also highlighting the different meanings
attached to the term in that discourse. In the fourth section, we introduce
theoretical background assumptions that are particularly important regarding our approach to studying anti-elite articulations, focusing on the epistemological status of diagnostic narratives of different types and the notion of
conjunctural analysis and its purchase. The fifth section asks what happened
to anti-elite articulations and what their role might be after this historical
“moment”. Instead of summarising the chapters of this volume at the end of
this text, we highlight throughout this introduction how the chapters expand
on the book’s overall themes and topics.
Anti-elitism and its moment
A book on anti-elite articulations with a focus on the late 2010s and early
2020s must almost inevitably begin with Donald Trump, 45th President of
the United States of America. Trump’s was a very public, epoch-shifting – or
at least so it seemed – discourse about and against “the elites”, the political
and cultural “establishment”, imbued with the ambiguities of calculated vilification, open resentment, reasonable critique and a palpable desire for the
status, recognition and accoutrements of the chosen few. Trump’s anti-elite
rhetoric seems to have caught the mood of hundreds of millions or even billions worldwide and stunned and shocked at least an equal number. It also
popularised specific ways of speaking and thinking about “elites”. A 2018
article on Politico documents Trump’s shifting use of the term at length and
spells out some of its basic tensions.
“For Donald Trump, ‘elite’ used to mean a modeling agency”, the article
begins.
“She was with Elite,” he said of Anna Nicole Smith four days after her
death in 2007 in an interview with Howard Stern, the same way some
might say a person had won a prestigious prize. “She had the best body.
She had the best face. She had the best hair I’ve ever seen.”
(Kruse, 2018)
The cultural politics of anti-elitism 5
As a celebrity businessman, Politico author Michael Kruse writes, “Trump
used the world ‘elite’ the way the agency did, as a bit of marketing boilerplate
more or less interchangeable with ‘classy’ or ‘luxury.’” His own properties
and developments were praised as “elite”; “applied to people, it was an
unvarnished compliment: Eli Manning was an ‘elite’ quarterback.”
Then came Trump’s nomination and election campaigns in 2015 and 2016,
where – following the global populist handbook, sophisticated electoral
research and, apparently, his intuitive social analysis – he attacked “the
elites”, the “media elite”, the “political elite”, “the establishment” and so on,
promising to drain the Washington “swamp”, “lock up” Hilary Clinton and,
equally importantly, take all these self-righteous progressives, liberal celebrities, artists and professors to whom the term was applied (by people like
Trump, to a large extent) down a notch or two, promising a sort of cultural
revenge in the name of ordinary, common people.2 He railed against the elites
on Twitter and in campaign rally after campaign rally. This was not only a
matter of discursive content. As cultural anthropologists Kira Hall, Donna
Goldstein and Matthew Ingram pointed out, it was also a matter of linguistic
style and bodily performance, for example, his contortions and gestures as he
ridiculed the stiff bodies of establishment politicians – or, infamously, the
physical impairments of a reporter (Hall, Goldstein, and Ingram, 2016). In
mocking those whom he labelled the elite, their pretensions and their corporeal inadequacies, Trump exemplified a cultural strategy that Pierre Ostiguy
(2017) calls the “flaunting of the low”: pleasurably exhibiting the seemingly
unconstrained, “base”, “mean”, “vulgar”, prejudiced behaviour – in content
and form – that educators and modernisers of different kinds say we should
overcome, like a clichéd rebellion of id against super-ego. However offensive
it all was, however much it was permeated with racist and sexist messages,
Trump also cleverly identified the hypocrisies, contradictions and weaknesses
that characterised the self-image and the socio-political position of many liberals in the US and elsewhere – and of progressive neo-liberal formations
more broadly, or, at least, some crucial tendencies within them (Fraser, 2017;
see also Beyer, Wietschorke and others in this volume). Addressing them as
“elites” was a crucial element of this strategy.
After the president’s inauguration and its aftermath, however, came another
phase in Trumpian rhetoric – one often overlooked by observers – in which a
more ambiguous usage took hold. Since about 2017, the US president had been
reclaiming the word “elite” with an almost vengeful pride. Having vanquished his opponents at the polls, having slammed the “elites” as corrupt, incompetent and out of touch, Trump now has bestowed upon
himself, as well as his most fervent supporters, the mantle of “elite” as if
it were a spoil of war.
(Kruse, 2018)
The president often – in a first step – introduced “the elite” in a satirical and
polemical tone in his speeches in 2017 and 2018: the so-called elites, enemies
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Moritz Ege and Johannes Springer
of the people and so forth. Then, however, he went on to make his own claims
on the term:
“Why are they elite?” he said in Minnesota. “I have a much better apartment than they do. I’m smarter than they are. I’m richer than they are. I
became president, and they didn’t. And I’m representing the greatest,
smartest, most loyal, best people on earth – the deplorables.”
(ibid.)
Somewhat stunned, the Politico writer summarised the shift thus: “He and
his voters are now the elite, the new elite, ‘the super-elite,’ Trump said in
South Carolina.” “Can he really run as the elite instead of against the elite?”,
the article asked.
With the benefit of hindsight, one could say that he tried, but failed. The
journalist’s incredulousness about the seemingly contradictory way of relating to elites, however, was closely intertwined with a wider issue: The question as to how Trump, a billionaire and serial fraudster, could present himself
as a true man of the people and a champion of the working class – and, put
more simply, how those who in recent decades had not been the beneficiaries
of ever more capitalism could fall for it.3 (It seemed almost natural to many
observers, on the other hand, that most Republicans from the upper middle
and upper classes would support him.) Did they not see that he himself – like
other right-wing populists globally – was part of the ruling class, that he had
seriously ripped off workers, other businesses and ordinary people, for example, at his so-called university – and that his policies, such as tax reforms
planned and administered by Wall Street insiders and industry lobbyists,
would benefit the rich?4 Was not this anti-elite rhetoric so full of contradictions that it should defeat anyone’s ability to live with cognitive dissonance?
Apparently, it was not – and attempts to explain this seeming paradox soon
began to proliferate. In our view, the success of Trump’s anti-elite rhetoric
should not be read as implying that people understood insufficiently what the
slippery term “really” meant. Rather, it illustrates that the ascriptions to
elites, and the attitudes many people have towards them, are more ambiguous
than they seem at first sight.
In a psychological register, the Politico author concludes that, Trump’s
“acrobatic use of ‘elite’” represented a key to his “abiding sense of grievance,
his unconcealed mix of envy and resentment of this class of person”.
Importantly, Kruse argues that this was not only a matter of an individual
character, the story often told of the real estate heir from Queens to whom
old money and society hotshots in Manhattan had given the cold shoulder.
Rather, Trump’s personal baggage allowed him to tap “into a deep American
history of anti-elitism as a potent political tool” that – over a hundred years
earlier – had produced the original Populists, then figures such as Huey P.
Long and, later on, Richard Nixon and Ronald Reagan or less significant
figures such as Sarah Palin, who had all prominently attacked the cultural,
political and media elites as well, even if they did not necessarily call them by
The cultural politics of anti-elitism 7
that name. Richard Hofstadter’s (1964) “paranoid tradition” was apparently
alive and well – and people such as Roy Cohn and Roger Stone, Trump’s
mentors and advisers, represented direct links into that past. In these older
instances of populist anti-elite rhetoric in the US, there had been similar juxtapositions of fake elites and true heroes of the people – and the latter could
include the deservedly rich.5 Crucially, that tradition often also recurred to a
racial pecking order that becomes ideologically legitimised by the construction of moral boundaries. Figures of elite decadence and popular decency,
and of the moral and economic dangers posed by racial others, belong to the
same imaginary, the same process of symbolic boundary-drawing with all its
material implications (Hartigan, 1997; Hochschild, 2016). Therefore, Trump
made manifest latent meanings and desires inherent in an important strand
of the broader populist tradition when he announced that he not only wanted
to win a fight against the elites for ordinary Americans, he and those he represented actually were what the others only claimed to be, the elite, and, thus,
truly deserved riches and recognition.6
For understanding the current situation and its genealogy, including the
ambiguities inherent in the term “elite”, it is important to also remember
another connection. The key protagonists of the neo-liberal political–economic turn since the 1970s and 1980s also relied on a specific form of antielite rhetoric and an outspoken enmity to intellectuals, the state bureaucracy
and labour unions and their leaders, whom they depicted as elites. As the
neo-liberals – politicians such as Ronald Reagan and Margaret Thatcher, and
theorists such as Friedrich Hayek, Milton Friedman and James Buchanan –
argued, these elites arrogantly claimed to know better than ordinary citizens
and consumers. They stood in the way of their market-democratic self-determination. Therefore, markets had to be freed from restrictive state regulations. Furthermore, democracy had to be restricted in order to ensure that
competition would not be disturbed (see, inter alia, Slobodian, 2018;
Slobodian and Plehwe, 2020) and “true”, deserved elites could prosper. It
was with this anti-state, -bureaucracy, -intellectual, pro-entrepreneurial,
-consumer rhetoric – and its policy substance – in mind that Stuart Hall had
famously termed Thatcher et al. a new breed of right-wing authoritarian populists, as opposed to the older formation of authoritarian statism.7
Neo-liberal reforms and deregulation helped bring about a new class of
super-rich. Culturally, they fostered a sense of consumer subjectivity, and
they also brought about precarity and a strong sense of threat and loss for
large parts of the population, for which they also offered specific kinds of
explanations (on the connections, see, e.g. work by ethnographers in Europe,
such as Kalb, 2009; Kapferer and Theodossopoulos, 2019; Narotzky, 2019).
This is a crucial background for subsequent waves of anti-elitism. Since the
1990s, the basic ideological suppositions of neo-liberalism have increasingly
pervaded everyday consciousness and common sense: Competition is key for
progress, the profit maximisation motive should permeate all spheres of
action, families and traditional “communities” are needed to buffer the social
costs and those that threaten or evade these principles must be repressed by
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authoritarian means. These attitudes became strengthened and normalised
as neo-liberal “common sense” (Hall, 2011; Hall and O’Shea, 2013). In that
sense, contemporary anti-elite articulations in the Trumpian vein, which
present themselves as populist rebellion against the status quo, are as much
inside the neo-liberal configuration as they are outside of it – but they are
also pushing it in new directions.
A break-up of hegemony in politics – and in culture?
While historical contextualisations and longer-term developments, such as
the ones we briefly sketched out here, are crucial for understanding recent
goings-on, there was clearly something new, something emergent to this massive wave of anti-elite sentiments and rhetoric during Trump’s rise. The years
2015 to 2018 seemed like the midst of an interregnum, in Antonio Gramsci’s
sense of the term (Hall, 2015; Fraser, 2017; Grossberg, 2018; Massey, 2018),
when “long-simmering discontent suddenly shape-shifted into a full-bore
crisis” (Fraser, 2017, unp.), a crisis of authority and even, possibly, of
hegemony – political, but also cultural. This was a broader anti-elite
“moment” in US politics and many other places as well: Brexit was supposed
to return control from European Union bureaucrats to the British people, or,
at least, so the rhetoric went. The crisis of political representation in countries such as Italy, Greece or France escalated and well-established parties
shrunk almost into oblivion. New movements emerged: The French gilets
jaunes (yellow vests), for example, were an unforeseen, forceful and programmatically as well as affectively and habitually anti-elite movement (Lem,
2020; Susser, 2021) that observers in France called a sign of a broader “twilight of the elites” (Guilluy, 2015, 2019).8 At the very least, a rearrangement
of leading blocs or societal–political coalitions was taking place. Other rightwing populist leaders – many of whom are extreme rightists and neofascists
– famously employed similar anti-elite rhetoric as well, whether in the opposition or in government: Salvini, Orban, Farage, Johnson, Kaczynski, Le
Pen, Babis, Blocher, Strache, Wilders, Netanyahu, Erdogan, Modi, Putin,
Duterte or Bolsonaro. These years also saw consistent left-wing agitation
against “the one percent”, “for the many, not the few”, where the elites, “the
one percent”, “the rich”, “the caste”, figured as the beneficiaries and the
agents of a class struggle from above. The elites were primarily defined in the
politics of Syriza, Podemos, Corbyn, Sanders, Mélenchon and others in economic terms and in reference to their political power (national and international ones, such as EU leaders) and also, culturally, their detachment from
the lived experience and reality of ordinary people.9 The “populism of the
centre” is a much less popular topic among political scientists than right and
left populism, but it also certainly exists – even technocrats such as Emmanuel
Macron (see, inter alia, Curini, 2019, p.1416) or Matteo Renzi have railed
against state elites and left-wing intellectuals; New Labour/Third Way social
democrats such as Gerhard Schröder had not been all that different in that
respect.10
The cultural politics of anti-elitism 9
Anti-elitism, as a political strategy, style and discourse, was articulated
with a wide range of political positions and goals in these turbulences. More
generally speaking, anti-elitism in political rhetoric is accompanied by promises that can be defined as progressive in an optimistic sense of that term,
such as the levelling of undeserved privileges and the realisation of an egalitarian, democratic spirit and collective sovereignty. There are also equally
constant dangers, such as bad social analysis, a reinforcement of prejudices
and the many connections between anti-elitism, certain critiques of capitalism, conspiracy theories and “coded” anti-Semitism (see, inter alia, Reznikova
in this volume). Our starting supposition, however, is that the actual meanings and effects of this strategy are, at least on this general level, open and
indeterminate in important ways. This is because they depend on the concrete
articulations of which they are part – nationalist or anti-nationalist, sexist or
anti-sexist, anti-Semitic or not, for example – and because they were in many
ways being articulated anew and along very different lines in this specific
“moment”. In pragmatic terms, political actors were, therefore, well-advised
to fight over them rather than to leave them to their adversaries.11
Anti-elitism, anti-elite articulations and cultural politics
The phrase “against the elites” and the term “anti-elitism” that we have been
using require some further clarification. Being against elites, against the elites,
being anti-elitist and anti-elitism have been used as synonyms so far, but they
can also mean different things and their usage can perform different forms of
critiques. Listening to media figures, vox pop interviewees, protagonists in
ethnographic writing, internet commenters, populist politicians and others
castigate “elites”, one may think that these complaints came from a place of
egalitarianism: Down with the elites – there should be no elites! And indeed,
anti-elite sentiments can be egalitarian and anti-elite in such a strong and
universal sense. The anti-authoritarian tradition of the Left has had a strong
and programmatic anti-elitist bent in that sense.12 The protagonists of 1960s
left-leaning, anti-authoritarian pop culture, for example, found colourful
expressions against the idea and the institutions that maintain that there are
legitimate elites and that they deserve to be privileged. However, anti-elite
sentiments can be highly ambiguous, critical of “these elites” or “pseudo-elites” (see Dümling in this volume), while calling for “true elites” to rise
to power. They can also be anti-elitist, in a slightly weaker sense, i.e. opposed
primarily to condescending, exclusionary behaviour or regulations of a specific kind. In that framing, the problem with elites is understood primarily as
a matter of conduct, rhetoric (elitist language and other cultural codes) and
institutional policies, such as membership rules in a club or admission regulations to a school or university. Speaking of an “-ism” here connotes the
speaker’s critical attitude to an excess of elite-ness, not necessarily a problem
with the existence and high standing of elites. Anti-elitists, in that sense, can
also be supportive of elites, be they supremely competent or supremely rich,
who do not behave in elitist ways – down-to-earth scientists, hands-on
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entrepreneurs, deserving celebrities, politicians who are “demotic” and folksy
or just matter-of-fact (on celebrities, see also Luthar in this volume).
In order to be terminologically precise, we use the term “anti-elite articulations” as an umbrella for these different expressions of opposition to elites
and elitism, be they anti-elite or -elitist. We also use the term to refer to phenomena of different kinds, be they attitudes, sentiments, styles, rhetoric,
arguments, images or narratives. The term “articulation” stands both for
bringing-to-speech and the connection (as process and result) of separate,
heterogeneous elements, be they fragments of meaning or cultural practices
(see Clarke in this volume). “Articulation”, thus, highlights the importance
of cultural forms, practices and representations (media and others), as well as
the contingency and complexity of meaning. Despite these terminological
considerations, however, we do not always make these distinctions here. It
would be cumbersome, for example, to always speak of “anti-elite articulations” instead of “anti-elitism”. Hopefully, the terminological caution
expressed here will suffice and meanings will be conveyed by the arguments.
Anti-elite articulations in culture
While political dynamics of the kind we mentioned above were relatively easy
to follow and to name, there has also been a culmination of cultural anti-elite
phenomena. In order to situate political rhetoric such as Trump’s and its
societal resonance, we must also spell out different kinds of cultural anti-elitism. For our purposes, the term “culture” can be understood as comprising
not only systems or assemblages of meaning/representation (including, but
not limited to, aesthetic ones; see Gilbert, 2019a, 2019b) and affect, practices
of meaning-making and “affecting” but also the practical side of relating to
and constituting those systems of meaning. This takes place in the realm that
we usually call everyday life. It is through culture in this wide sense that consensus with a status quo is created, reinforced, challenged, rejected and
reconfigured.13
Anti-elite articulations in culture span a broad spectrum of forms. The
term “cultural politics” serves as a placeholder for processes, relations and
struggles that are relevant in that context. It refers to political implications of
processes that take place outside the narrowly defined sphere of politics, and
it also points to the question of how hegemony, prestige and dissent are being
produced culturally and play out in support for movements and parties, electoral behaviour and so forth. It also refers to expressive forms and sensibilities in ordinary life and to less clearly defined, more qualitative
textural-atmospheric implications and consequences of culture whose political effects are impossible to pin down exactly.14 Cultural forms of anti-elitism
are much more heterogeneous and also more difficult to periodise than the
obviously “political” forms on which we have focused so far – but ultimately
no less important. The understanding of culture that we employ here – building primarily on cultural studies and socio-cultural anthropology and an
updated version of hegemony theory that connects both – is not entirely
The cultural politics of anti-elitism 11
congruent with the sense of culture that is used in many debates about populism, identity and political strategy. In the latter, there is often a strict contrast between “cultural issues” and “economic issues” (see, inter alia, Manow,
2018; Rodrik, 2021). In contrast to many positions in the cultural versus economic causes problematic and also the related cultural versus economic strategies debate, we do not claim, for example, that questions that relate to
collective identities should be situated outside of the economic sphere.
Gender, for example, is as much an economic as it is a cultural category. At
the same time, cultural processes and questions of identity necessarily co-constitute any sense of “economic” class consciousness. Furthermore, there is a
“cultural” side to the everyday worlds of work as much as there is to so-called
private life. Pop-cultural representations are cultural in our sense of the term;
they are an important part of the field of cultural politics, but they are also
part of cultural industries and a cultural economy.
In what sense, then, is anti-elitism expressed in contemporary culture, shaping contemporary culture and shaping the current conjuncture – including on
the political level – culturally? To begin to answer these questions, this section
of the introduction will highlight some exemplary phenomena and
processes.
Overall, it has become somewhat of a cliché that we live in an age of participation and an ever-wider democratisation of expertise (Jenkins, 2006; Kelty,
2008, 2019; Maasen and Weingart, 2008; Carpentier, 2011; Barney et al.,
2016; Baiocchi and Ganuza, 2017; Fuchs, 2017). This is not only a matter of
knowing but of doing: People are also “against elites”, it can be argued,
because their everyday practices have strong and increasingly egalitarian elements. They work just fine without the presence of elites – who nonetheless,
often enough, claim authority over them. A lot of information that used to
be esoteric and shielded is now widely accessible and can be turned into
knowledge, in many cases, regardless of professional or educational status –
while ongoing restrictions of information, commercial or bureaucratic,
receive justified criticism (Hall, 2008). This continuously raises questions
about whose knowledge and expertise counts, how it is authorised or, put
differently, why some people get transferred opportunities, recognition and
pay as artists, experts, intellectuals or critics and others do not (Clarke and
Newman, 2017; Newman and Clarke, 2018; Hall, 2021).
In that context, the claim that people in their online lives are caught up in
“filter bubbles” and “echo chambers”, where their views and dispositions are
being confirmed, reinforced and radicalised, has become part of contemporary common sense (Pariser, 2011; Nguyen, 2020). Commentators mostly,
and for reasons that are quite understandable, view this development as
highly problematic for political discourse and societal cohesion. It is relevant,
however, for much broader circles than QAnon conspiracy theorists and the
like, and it is usually experienced in a much more positive sense. Contemporary
social media, with all its flaws, is not only about becoming passively exposed
to influencers of various kinds. It offers affordances for communication that
are structured in an at least somewhat horizontal way, especially when
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compared with one-way communication that is controlled directly by broadcasters who are invested with (state) authority or large amounts of private
capital. So, passing information on and adding to it, expressing one’s views
and publicising them and having highly specialised forums for direct and
trans-local communication are now popular, not elite or niche practices, even
if they are, of course, also usually shaped by profit-oriented infrastructures
(Fuchs, 2017; Gerbaudo, 2018; Miller and Venkatraman, 2018) and actors
with strategic goals. This (restricted) participatory and popular element exists
in platforms, such as Instagram, Facebook, Twitter and YouTube, in mass
messaging services, such as Telegram, and in more specialised forums and
boards, such as Reddit (Massanari, 2014), where self-organisation and, in
some ways, self-governance (i.e. through volunteer community moderators)
are practiced by millions.
Overall, in sociological terms, there seems to be an abstract homology
between these kinds of participatory forms of sociality and knowledge,
the networked character of late modern, post-Fordist forms of production and governance (for a classic account of this, see Castells, 2000, 2015)
and a decline of respect for elites which are defined by older forms of
cultural capital and their role in older institutions. Well-worn sociological
metanarratives hint at some aspects of these processes that cumulatively
contribute to an anti-elite moment in the cultural sense: Narratives of
individualisation and value change, the informalisation of language and
customs and the decline of deference, the transformation of forms of governing towards participatory regimes and the tendency towards neo-liberal governmentality that focuses on a free, self-responsible subject. A
sort of habitual anti-elitism is reinforced by dispositifs that address citizens as participants and as consumers who make their own choices rather
than having their choices made for them by experts and paternalists of
different sorts.
At the same time, motifs and themes prevalent in the entertainment world
are equally relevant here, including blockbuster films such as The Hunger
Games series (2012–2015) or Joker (2019), with their stories of rebellions
against privileged castes or classes. They serve as indicators and popularisers
of anti-elite attitudes. Such films reiterate a high-versus-low distinction that
has long been a central aspect of the structural grammar of popular (and
older, “folk”) cultural narratives. A number of authors have spelled out their
anti-elitist implications. Mark Fisher (2013) described the affective dimensions of watching Catching Fire, the second part in The Hunger Games tetralogy, as a film that offers as its set-up a world split into “neo-Roman
cybergothic barbarism, with lurid cosmetics and costumery for the rich” and
“hard labour for the poor”. For Fisher, it offers nothing less than a counter-narrative to capitalist realism: Feelings such as “rage, horror, grim resolve”
merge into a “delirious experience. More than once I thought: How can I be
watching this? How can this be allowed? Will everyone want to be a revolutionary after recognizing the world and the modes elites live and rule after
this?”, he asks.
The cultural politics of anti-elitism 13
Elites are also explicitly or implicitly denounced in smaller, “realist”, thematically focused films, such as UK-based The Riot Club (2014; about young,
deeply classist and sexist Oxford students), in TV series like the German Bad
Banks (2018–), in advertising campaigns that spoof the rich and pretentious
and confront them with a more diverse, popular world15 or in TV series whose
plots start out from conflicts ordinary people have with corrupt, arrogant
elites, such as the Spanish high-school series Élite (2018–) or the Korean
hip-youth-against-chaebol-conglomerates Itaewon Class (2020). In all of
those works and in many other pop-cultural productions as well,16 elites are
ridiculed, lampooned, cast as the problem, fought – but also desired and
replaced by “worthier” successors.
From a historical viewpoint, it is striking how the anti-elite motif’s popularity seems to mirror economic cycles. Times of depression have produced
remarkable anti-elite films and auteurs – in the 1930s, Frank Capra with his
little man trilogy; Preston Sturges17 – and major transformative periods have
spawned whole genre cycles such as trucker or strike films in the 1970s.
Mapping the field of anti-elitist articulations through popular art forms such
as film points to the ambiguities and emerging forces in these conjunctures. It
also illustrates how figurations of gender, race and sexuality have been overlaying the low-versus-high axis: Figures of the popular and of elites are
“racialised” and gendered in specific ways. Films such as Dirty Harry (1971)
showcase a right-wing perspective on countercultural movements, minorities
and liberal politicians in San Francisco as straight, white, male backlash
“from below”.18 Strike films, on the other hand, have often represented an
insurgent, multi-ethnic, feminist working-class anti-elitism (with negative
images of rich elites and male bosses) in labour struggles, such as in French
independent classic Coup pour Coup (1972) or more mainstream US films
Norma Rae (1979) and Nine to Five (1980). The anti-elite motif entails a
rather conservative aesthetic of sexuality in many of the most popular examples of the field, such as in The Hunger Games films, where the privileged are
depicted as camp-y and queer-like, whereas ordinary workers are as morally
straightforward as they are sexually “straight”. This resonates with widespread patterns of heteronormativity in the populist imaginary and the culturally conservative implications of rhetorics of the “ordinary” and
communitarian. On the other hand, there is another pattern which has
become more prominent recently (i.e. in the TV series and advertisement
campaigns mentioned above) where affirmative images of diversity, equality,
non-normativity and creativity on the “popular” side are contrasted with
bland, white, sexually repressed and normative “elites”. Here, the “elite”
merges with the upper-class “square”.19
Film history also offers insight into the continuities of certain core themes
and cleavages, such as the city/country divide which have been at the forefront of New Deal films like Mr. Smith Goes to Washington as much as of
more recent ones as Hillbilly Elegy (see Wietschorke in this volume; Phelps,
1979; Rogan and Morin, 2003; Walsh, 2014; Seeßlen, 2017, p.20ff.).20 The
rural/urban and periphery/centre dichotomies have also been brought up
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time and again in recent times to explain Trumpism, Brexit and inter alia.
However, to treat these questions only in electoral terms – or merely as a
continuous motif in film history – would mean to underestimate their cultural and life-world qualities. Researchers have highlighted new patterns of
anti-urban resentment and anti-elite critique in that sense in many countries
and conflicts (for the US Midwest, see Cramer, 2016; also see Schmidt-Lauber
and Roohi in this volume on Austria and India, respectively). Skogen and
Krange, for example, in a Norwegian case study on the reintroduction of
wolves, point to the emergence of “counterpublics” among hunters and a
more general sense of rural disenfranchisement where illegal wolf hunting is
perceived as “more-or less-legitimate resistance against power that not only
controls wolf management, but is also seen as underlying unfair urban-rural
relations and advancing the interests of social segments branded as ‘elites’”
(2020, p.568). In stories of rural anti-elitism like this, decline manifests itself
in economic terms, shrinking processes (depopulation, the deterioration of
public services) and social fragmentation. All this meets with a nature conservation discourse that is perceived as jarring and orchestrated from the centres. Spatial–economic–cultural cleavages also permeate debates around
climate change, environmental and conservation politics (see Schwell in this
volume) and their consequences for livelihoods and traditions within local
rural populations that have little representation in many of these negotiations. Against that backdrop, recent scholarship (Mamonova and Franquesa,
2020; Pied, 2021) underlines the need to understand the forces behind rightwing movements in rural contexts and calls for sounding out progressive
agrarian populisms.
The forms of a broader field of anti-elite sentiments understood as everyday life also require further exploration and analytical consideration. An
important way of approaching this field is through everyday sentiments and
affects, where scepticism, disenchantment and resentment towards elites can
build up, or through the informal culture of conversation and storytelling, be
it online or offline, in which elites and the self-important are “levelled”. This
field encompasses feelings of inferiority or “secondariness” (Hall et al., 2013,
pp. 333–341; also see Hürtgen in this volume), misrecognition, being on the
receiving end of paternalism and tutelage from higher-ups, being exploited,
talked down to, i.e. the “hidden injuries of class” (Sennett and Cobb, 1977;
Bourdieu, 1999), and other aspects of inequality as they are experienced and
made sense of “from below”.21 These patterns are constituted by multiple
axes of inequality and oppression (e.g. class, race/ethnicity, gender, sexuality,
urban/rural), and are intersectional in that sense, but these categories are usually not kept separate on the plane of experience. Instead, they exist as
“underdetermined” affect and are represented and articulated in condensed,
“overdetermined” cultural figures. There is beneath and within the history of
anti-elite social and political movements and rhetoric, then, a micropolitical
cultural archive and a folklore of relating to these figures and the social relationships they symbolise: Through jokes and knowing glances, shared laughs,
brief comments, eye-rolling, shrugs and idioms, sometimes defensive,
The cultural politics of anti-elitism 15
sometimes more aggressive, that people use to keep the more powerful, distant “elites” and their representatives at bay. The objects and targets of such
sentiments and expressions are not necessarily elites in a social–scientific
sense of the term: They can be hierarchical superiors, small-scale authorities
or street-level bureaucrats. They can also be mediated figures, including politicians and celebrities. Such figures often blend into one image or figure, or,
more precisely, they are blended/articulated through mediated cultural work
of many kinds, across the divides of “representations” and “everyday life”
(see Roohi and Ege/Springer in this volume).22 As historians and social scientists, particularly in the UK, have diagnosed a general “decline of deference”
of ordinary people towards the privileged and elites of all kinds over the
post-war decades (Sutcliffe-Braithwaite, 2018), these old forms of anti-elite
sentiments and knowledge come to the fore.
The attitudes and relationships that people have towards institutions and
official figures of authority, especially those in matters of knowledge or aesthetic judgement, also contribute to the broader cultural anti-elitist wave.
This includes attitudes towards journalists, cultural critics in academia and
“legacy media”, high-prestige cultural producers or policy administrators
whose authority results from processes of institutional legitimation
(Bourdieu, 1984). Compared to the high points of their prestige in previous
decades, these relationships have tended towards increasing scepticism and
disinterest and towards anti-elitism in that sense – even if there are recent
countertendencies as well, such as the divisive popularity of medical experts
in the coronavirus pandemic.23 The right wing’s fight against the legitimacy
of public service media is also implicated in this trend. They have brought
emerging media systems under pressure not only in countries such as Hungary
and Poland but also ones which were held in high esteem over decades, such
as the BBC in the UK or the SRF in Switzerland. In all of these cases, accusations abound that proximity to the state makes these broadcasters complicit in an alleged “corrupt elite power complex” (Holtz-Bacha, 2021, p.5) or
that as intermediaries they pose an impediment to the direct implementation
of the “people’s will” (Krämer and Holtz-Bacha, 2020).
Gatekeepers, canons and cultural institutions are being challenged from
different angles and genealogies. This includes the declining role and position
of professional cultural criticism and journalism, their symbolic power and
authority as arbiters of good taste and their economic base.24 On German
public television, for example, Das literarische Quartett, where four literary
critics discussed the merits of contemporary novels, had been a mainstay of
cultural debate since the late 1980s. It turned Marcel Reich-Ranicki, the lead
critic, into a widely known and often caricatured public intellectual. In its
recent relaunch, the critics were replaced by novelists, celebrities, athletes and
other pundits. Public television channel ZDF explained that “the principle of
the authority […] of master critics (Großkritiker)” was no longer valid “in a
transformed societal situation” (Rüther, 2021). Instead, the debate should be
between more relatable “passionate readers”. According to journalist Tobias
Rüther (2021), the presenter and some guests in the new version of the show
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use more seminar-style, technical language in talking about books than the
literary critics did in the old version, pointing perhaps to insecurities and
uncertainties over what counts as legitimate knowledge and authority.
Whether or not this is the case, this kind of programming shift illustrates that
decision makers in cultural institutions feel the need to distance themselves
from what they see as elite culture. What takes its place is not necessarily less
elitist but follows different principles, such as personal experience, celebrity,
increasing diversity (especially in terms of gender, in this case) and a conservative sense of what are assumed to be popular taste sentiments.
One important context here is that rating and counting systems of various
kinds, algorithmic decision-making and alternative, “lay” or “amateur”
experts (e.g. bloggers, podcasters) amplify, confirm and shape many people’s
experiences and opinions. In that sense, they formally orchestrate the questioning of elite judgements and the need for them more generally. Controversies
over the 2019 edition of the Sanremo Italian Song festival provide a prototypical case for these dynamics. The broader public’s taste, expressed through
audience voting from home (for singer Ultimo), was overturned by the votes
of a jury of journalists and other experts who gave the victory to the singer
and rapper Mahmood. Political actors, including right-wing Matteo Salvini
and politicians from the neither-left-nor-right populist Movimento Cinque
Stelle, immediately took this occasion to diagnose an antagonism between
“the people” and their taste, on the one hand, and “the elites” in media and
other cultural industries, on the other – with undertones of a paternalistic
and “politically correct” choice having been made by the latter. To some
extent, the rift was diagnosed on grounds of ethno-nationalist understandings of Italianness. Equally significantly, this was a procedural and technical
question, especially for representatives of Cinque Stelle. Their questioning of
the voting system and its “betrayal” of the audience’s tastes was embedded in
a broader argument for more direct, digital democracy. Different, intersecting forms of anti-elitism are at play in cases like this. The “emergence and
legitimation of new systems for expressing judgements” (Magaudda, 2020,
p.149) and their relationship to populism and anti-elitism in the realm of
music and pop culture deserve closer study.
Regarding the field of art, Julian Stallabrass observed that the market’s
recent speculative boom went along with “the rise of a great deal of populist
art – that is, an art of simple character, wide popular appeal, and an enthusiastic engagement with commercial mass culture delivered through branded
artistic persona” (2012, p.42), sweeping both private collections and museums. According to this argument, the rise of street art, most prominently the
artist Banksy, and similar registers, which are constituted by anti-elite gestures, exemplifies how specific forms of the popular have gained a foothold in
the circles of elite culture. In aesthetic terms, Stallabrass traces this pattern
back to what Fredric Jameson in the 1980s dubbed “aesthetic populism”,
The cultural politics of anti-elitism 17
referring to the rise of postmodernism in the previous two decades, particularly in architecture. He recounts this trajectory’s primal scene:
Robert Venturi […] took a group of students on a field trip, not to see the
wonders of Rome or the modernist towers of Chicago, but to Las Vegas
to examine the architecture of the Strip. The students dubbed the course
“The Great Proletarian Cultural Locomotive”, and this gives a clue to
one of its most important aspects, which was a defence of popular culture against the taste of the cultural elite. The casino architecture of the
Strip was designed to entertain popular tastes: in this way, argued the
authors, it was more democratic than modernist buildings whose makers
insisted that an absence of decoration and a concentration upon unadorned form imbued them with moral rectitude. They celebrated the
extraordinary mix of styles and pastiched histories to be found on the
Strip.
(Ibid., p.40)
The Venturi example illustrates how anti-elite critique, far from being
restricted to politics, a few works of cultural production or the world of
media technologies, is intertwined with central aesthetic metanarratives and
cultural formations that have shaped recent decades. What makes this argument about the 1970s also particularly translatable to the present and to
other fields of cultural production is that
the “populism” of Learning from Las Vegas, as with so much in postmodernism, conflated the operations of big business with popular taste,
in a familiar move to which populist sentiment is often subject. What
Venturi and his collaborators asked us to accept as “almost all right” was
not popular taste, but popular taste as imagined by casino owners.
(Ibid., p.44)
Anti-elite gestures in this tradition of aesthetic populism represent a highly
ambiguous form of the democratisation of taste and recognition. Similarly,
the “vulgar” is a negative criterion often used in the classification practices of
the arbiters of “good taste and good pleasure” (Phillips, 2016, p.11) in the
fashion world (see Eismann in this volume) and in the realm of aesthetic
judgements more widely (see Weis in this volume). But it can also function as
a form of subversive, ostentatious and pleasurable excess that is employed
self-reflexively, be it in the medium of style, symbolic communication or discursive legitimation – using the provocation of one’s “vulgar” enjoyment to
stick it to the elites and their supposed refinement.25
Similar dynamics are at play in the broader culture of taste and consumption, where many people denounce older, residual aesthetics of distinction,
respectability and the established upper class as overly formal, stuffy and
elitist. Newly emergent forms and aesthetic practices are often no less elitist,
but differently so – for example, in the world of “fine dining”, when
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white-linen Michelin-starred restaurants serving classic French haute cuisine
are being replaced by hipper, equally Michelin-starred restaurants serving
local fare in a more informal atmosphere at similar prices. In the terminology
of cultural sociology, a habitus of constant exclusivity is being replaced by an
“omnivore” attitude (Peterson and Kern, 1996). The latter also provides distinction towards the “unsophisticated” who appear stuck in their traditions
and univorousness (Johnston and Baumann, 2015). Observations of “emerging cultural capital” point towards a remaking of elite culture. New objects
and practices of distinction are being established, often as expressions of
generational conflict and challenge (Friedman et al., 2015, pp.3–6). Such
reconfigurations of distinction-providing tastes under the banner of an antielite aesthetic are not new, but they have become particularly relevant in
recent years.
Dynamics of digitalisation permeate many of these fields. Their cumulative effects are making themselves felt more strongly than ever, but the
moment of single-minded the-internet-will-make-us-free enthusiasm of earlier decades (Shirky, 2009) and the rhetoric of the democratisation of knowledge through the digital is, nevertheless, over, as the destructive dynamics of
platform and surveillance capitalism have become as apparent as have their
manipulative and limiting aspects (Morozov, 2012; Srnicek, 2017; Zuboff,
2019). Similar ambiguities and scepticism are at play in non-digital forms of
participation: Even if citizens in many contexts now expect participation in
decision-making processes, for example, in urban or rural spatial planning
(Baiocchi and Ganuza, 2017; Farías, 2020; Müller, Sutter, and Wohlgemuth,
2020; Bikbov, 2021), this often remains limited to a narrow range of actual
options and can take on a tokenistic quality.26 There is usually little room in
such processes for challenging ownership structures, for example.
Furthermore, a model of the consumer citizen, of approaching the state as a
consumer and taxpayer, often prevails over more emphatically democratic
senses of what it means to be a citizen (Clarke, 2013).
The point in mentioning such debates over broader cultural diagnoses is
not to attempt to provide definite answers to them. These discussions take
place on a higher level of generality than our approach in this book, which
seeks answers to smaller-scale questions and prioritises case studies over theory-building. The processes summarised here are not about a straightforward, secular process of cultural democratisation and improvement or a
movement towards egalitarianism and emancipation in strong senses of these
terms. Two dynamics are particularly important: Firstly, as all that is solid
melts away, the new and emergent must, at some point, also move through the
field of social forces of contemporary power structures and is shaped by it –
surely not exclusively, but more often than not, decisively. Secondly, as we
have begun to show, authority and elitism tend to reappear in new forms.
Nevertheless, the new configurations that emerge are not fully determined by
these dynamics either.
These spotlights highlight the breadth of current forms of anti-elitism. In
the realm of the cultural, however, there has been no clearly identifiable
The cultural politics of anti-elitism 19
anti-elite “event” on the scale of Trump´s election. Cultural transformations
usually take place more slowly, they are difficult to quantify and – given the
polysemy and instability of meaning and affect more broadly – are not very
clearly delineated. Nonetheless, molecular cultural processes and conflicts
accrue and may fundamentally transform the social through slower processes
of “drift” (Stewart, 2007; Grossberg, 2018, p.39). Individual and collective
actors can activate, strengthen, make use of or defuse them through strategic
cultural politics.
One more point is apposite here: In what we have reviewed in this section,
metanarratives about socio-cultural processes intertwine with normative
arguments about what is good and bad about them. The normative arguments made in critique of “elite” gatekeepers of “legitimate” tastes, cultural
canons and institutions have their own heterogeneous (intellectual–political)
sources: They come from (neo-)liberal and libertarian thinkers who make
consumer choice the only legitimate paradigm of estimation; they come from
anti-authoritarian leftists and radical democrats and from critics of identity-based privileges (of older, white, cis-gendered men, in particular). Just as
the confluence of different processes that are referenced through these metanarratives has increased the vehemence and impact of cultural anti-elitism,
so does the convergence of these radically different arguments in the realm of
normative discourse. Both, however, are important. Taken together, they also
lead to new conflicts over the meanings, effects and legitimacy of anti-elitist
articulations. The former makes their consequences more difficult to surmise,
the latter should complicate facile judgements.
Observers of anti-elitism observed
What are the consequences of such cultural processes and struggles for political matters in a more restricted sense? How do they converge, resonate and
interfere? Given the difficulty of providing general answers to questions of
this sort, we want to take a step back in this third section of the introduction
and shift the order of observation by explicitly observing other observers. By
doing so, we ask a seemingly simpler question: How were these questions and
interactions discussed in early attempts at diagnosing the current series of
crises?
In response to recent political crises, an explanatory discourse about the
interplay of the political, economic and cultural dynamics of anti-elitism
with a limited number of themes, subject positions and expectable utterances
has built up. Without getting overly technical, we want to highlight nine of its
strands. We do this in order to give a quick overview of the state of the debate
about resonances and interactions between different forms of anti-elitism
and illustrate the need for more integrated perspectives.
For this purpose, we first need to have a quick look at the time after the
banking and financial collapse around 2007, arguably the beginning of recent
crisis cycles in the US and Europe and certainly a cause of a later malaise. In
the aftermath and during the Occupy and other place occupation protests,
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critical analysts with an intellectual background in hegemony theory (see,
inter alia, Bader et al., 2011; Candeias, 2011; Demirović, 2011, p.65, 2013;
Hall, 2011, 2015) downplayed the role of culture as a factor in the escalation
of the crisis. This is the first strand we want to mention. According to these
writings, there was clearly an economic crisis, for which – to the extent that
they can be personalised – elites were responsible, and there was ongoing
ecological collapse and a crisis of social reproduction, and, hence, a “multiple crisis”. But there was, as of yet, relative stability in everyday life, politics
and the state. Writing about Germany and the UK, respectively, Alex
Demirović and Stuart Hall stated in 2011 that, so far, no real crisis of hegemony had occurred, even if there were “moments of a crisis of legitimation, the
political crisis, and the state crisis” (Demirović, 2011, p.74). Hall, who – unlike
other hegemony theorists – paid significant attention to the cultural in his
analyses of a 30-year-long “neo-liberal conjuncture” that culminated in the
banking and fiscal crisis, suggested that everyday consciousness and pop culture were to be seen primarily as conservative forces at this point. They
stopped an actual hegemonic crisis from emerging, as they were thoroughly
imbued, for example, with the ideology of consumption, profit-seeking and
meritocracy. Countertendencies received relatively scant attention in these
diagnoses.27 Research on cultures of participation, democratisation, the
decline of deference and so forth and conjunctural analyses of economic and
political crises remained separate.
Since then, the overall crisis deepened and shape-shifted. The cross-domain ascent of anti-elitism was part of this process. Commentators in leading Western media outlets quickly picked up on anti-elite dynamics during
Trump’s rise and the populist wave that it was part of, offering initial interpretations, focusing mostly on the political side of this broader theme but
asking about its cultural aspects and potentially root causes as well. In many
cases, attempts at making sense of seemingly similar developments in other
countries took this (initially US-based) discourse as a starting point. The
ways in which different media – newspaper articles and op-ed pieces, blog and
social media (particularly Twitter) posts, academic journal texts, electoral
campaign communications and so forth – came together and involved lay
people, such as Twitter users and podcasters, and “legacy” media, was new
and exciting and in itself part of these cultural shifts.
One strand that emerged in this context – the second one we want to mention here – was concerned primarily with the historical contextualisation of
anti-elite rhetoric. Historian Beverly Gage, for example, explained in the New
York Times “How ‘elites’ became one of the nastiest epithets in American
politics” (2017), tracing anti-elite rhetoric back to the Founding Fathers in
the 18th century, making the general point that there is a close and positive
connection between anti-elite impulses, democracy and popular sovereignty.
She argued that the decisive turning point in anti-elite discourse in the US
had occurred during the 1990s when “bashing ‘the liberal elite’ had become a
favorite blood sport of the American right” – even if similar utterances could
The cultural politics of anti-elitism 21
also, if less frequently, be found in the 1970s in the context of the “silent
majority” discourse.
In a third, particularly influential strand of the explanatory discourse, the
term “elite” is given a wide, vaguely sociological definition. Christopher
Lasch’s politically ambiguous, communitarianist jeremiad “The Revolt of
the Elites and the Betrayal of Democracy” – reportedly a favourite book of
Steven Bannon and other leading figures of the alt-right, but also many liberals and leftists (Lehmann, 2017) – had been published in 1996. It cemented
the link between the term “elites” and the wider strata of the professional–
managerial or “knowledge classes”, “all those professions that produce and
manipulate information” (Lasch, 1996, p.5) with their apparent tendencies to
self-isolate among themselves in suburbs and gentrified urban neighbourhoods, fall for new forms of consumer and lifestyle distinction, and their
cosmopolitan self-image. The link between this group – actually, in our view,
too heterogenous a formation to really be called a “group” – and the term
“elite” had been much less self-evident before that time.28 This relatively new
usage picked up on actual changes in class structures, such as the increasing
importance of middle-class professions and the people who hold these positions, and the concomitant decline of working-class jobs and the recognition
they used to command. It presented them in polemical, accusatory narratives
of decline and gave them a very specific structure.
In this sociologising strand, the “elite” – again, conceived of much more
broadly than in earlier decades – is contrasted with popular antagonists
whose anti-elite sentiments are explained economically and culturally. This
leads back to the question, briefly raised above, why Trump appealed to working-class voters. Trump’s son Donald Jr., also a contributor to and commentator on these debates, had rhetorically solved the issue simply by presenting
his father as a “working-class billionaire” (see Hall, Goldstein, and Ingram,
2016, p.71). In an influential piece of Trump explanation in the Harvard
Business Review, legal scholar Joan C. Williams (2016) made a similar point.
She argued that in cultural terms, Trump was indeed closer to many in the
(particularly white) working class than upper-middle-class professionals
would like to believe: to their aspirations, tastes, sense of a good life and of
what being a successful and admirable person meant, and also to their dislike
and distaste for certain social types or figures whom they perceived as condescending and undeservedly privileged. Furthermore, of course, there was a
material aspect to Trump’s appeal as he also promised a revival of manufacturing and higher wages through tariffs – the rise of China, other competitive
economic pressures and the expectation to be protected from them surely play
a role (Rosenberg and Boyle, 2019) – and less competition on the labour market from immigrants. Quoting cultural sociologist Michèle Lamont’s qualitative interview-based study The Dignity of Working Men from the mid-1990s,
Williams pointed out that many working-class people generally resented professionals whose credentials are strongly based on educational degrees, i.e.
teachers, doctors, lawyers or professors, more than they resented “deservedly”
rich businesspeople (Williams, 2016; see also Lamont, Park, and
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Ayala-Hurtado, 2017).29 Exploiting this constellation, one basic technique of
recent right-wing discourse has been a terminological slippage where the
vaguely defined group of upper-middle-class, college-educated and credentialed professionals (or, in a slightly different terminology, the knowledge
class or professional–managerial class, see Ehrenreich and Ehrenreich, 2012;
Graeber, 2014), and particularly those among them who identify with a politically “progressive” worldview, merges with the elite in the sense of the “power
elite”, well-connected billionaires, the Davos set.30 This slippage reliably puzzles and enrages progressives and the Left. It is both a result of successful
political–ideological work of the organised right and based on a relatively
long-standing “structural” enmity that many people – across different social
classes – sense towards people who may not be part of the ruling class or elite
in a stricter sense of the term but who, nonetheless, reap some of the benefits
of the current economic order, administer it and also wield forms of cultural
domination that they tend to underestimate and deny, as artist Andrea Fraser
(2018) put it in one of the relatively few texts written in a mode of leftist
self-critique.31 A few years earlier, anthropologist David Graeber had gone so
far as to claim that “members of the professional-managerial classes themselves – who typically inhabit the top fifth of the income scale” were “the
traditional enemies of the working classes” (Graeber, 2014). Quoting older
work by political activist and author Michael Albert, Graeber claimed that
actual members of the working classes have no immediate hatred for capitalists because they never meet them; in most circumstances, the immediate face of oppression comes in the form of managers, supervisors,
bureaucrats, and educated professionals of one sort or another
and that “members of the working class (or, in America and Europe at least,
the white working class) have become increasingly prone to identify, out of
sheer rejection of the values of the professionals and administrators, with the
populist right” (Graeber, 2014, p.77).32 Such a strong causal connection (“out
of sheer rejection”), or, at least, its immediacy, is debatable – there is little
hard evidence for it. Claims like these also lack differentiation – it is unlikely,
for example, that managers and supervisors in different industries by default
embody progressive–liberal values. Furthermore, the borders of the term (are
teachers part of the professional–managerial class?) are difficult to define as
well. However, acknowledging these complications should not lead to a facile
denial of the overall problem of cultural and economic domination through
different fractions of the middle and upper classes and their association with
progressive and left politics, which remains virulent either way.
This, then, was a third major discursive strand. A fourth emerged through
the work of more positivist-inclined political scientists with quantitative
methodologies who began to measure the geographic spread of what they
called “anti-elite parties” (Marx and Nguyen, 2018), “anti-elite rhetoric”
(Curini, 2019) or the “anti-elite” and “anti-European vote” (Ferrante and
Pontarollo, 2020) and correlated them with the usual variables of psephology.
The cultural politics of anti-elitism 23
In doing so, they built on authors such as Cas Mudde or Jan Werner Müller
and an older tradition of populism research in which anti-elitism is a defining
feature of that political style and related movements and ideologies (Mudde,
2004). This produced some interesting insights, but – at least as seen from the
perspective of our undertaking – it also remained limited to a fairly narrow
sense of (electoral) politics. More problematically, it also reified anti-elitism
into an evident-seeming concept or variable that supposedly stood for something clearly definable out there in the world, and often built on hypotheses
that were derived from and embedded in debatable diagnostic narratives.33
Just as the question what kind of “thing” populism really is – an ideology, a
style, a strategy, a political logic – remains hotly debated in populism studies,
anti-elitism was conceptualised in different ways in studies about such patterns as well: Curini, for example, terms it a “non-policy vote-winning strategy” (2019) that attracts voters of otherwise very different persuasions. Others
conceptualise it as a specific style or as part of a (“weak”) ideology that can
articulate with more specific left or right ideologies. However, the different
implications of these definitions are hardly spelled out. “Elite” quickly
becomes a quasi-common sense, seemingly self-evident term in these contexts. Prominent political scientists and “cultural cleavage” theorists
(Koopmans and Zürn, 2019; Merkel and Zürn, 2019) even designed a survey
study so as to directly compare “elite” and “mass” opinion.34 In doing so,
they tend to make the cultural cleavage they seek to prove – in their case:
communitarian masses, cosmopolitan elites – seem self-evident by design,
presupposing these categories and examining one data set for each of the two,
“elite” and “mass”, as if these were unproblematic sociological categories.
Academic and feuilletonistic observations of the anti-elite moment also
had other central themes. We want to briefly shift the focus to Germanspeaking countries, our own primary context, where this was initially, to a
large extent, an imported and recontextualised discussion (e.g. see the contributions in Geiselberger, 2017). Here, one prominent strand of the debate in
reaction to worldwide anti-elite rhetoric in politics – the fifth in our list – was
primarily defensive: Liberal-conservative authors, such as political scientist
and geopolitical strategist Herfried Münkler (2018) or philosophy journalist
Wolfram Eilenberger (2018), quickly stepped in to defend “the elites”, the
irreducible complexity of functionally differentiated society, the necessity of
specialised expertise, the benefits brought to society by great achievers and so
forth, in newspapers and magazines such as Neue Zürcher Zeitung and Die
Zeit, in the popular pose of the contrarian but serious realist: against too
much idealism, too much democracy, too much egalitarianism and equality.
Mainstream Social Democrat Sigmar Gabriel – a centrist, corporatist, at
times also populist – warned that anti-elitism from right and left would
undermine democracy (Gabriel, 2018). Philosophie Magazin defensively
asked “Do we need elites?” (Brauchen wir Eliten?) and collected suggestions
on how “the legitimation crisis” of elites could be overcome – the elites should
do better, then dangerous anti-elitists would go away.35
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In Germany, too, there were also a few authors and political strategists
who – a sixth strand – suggested and also tried to direct anti-elite energies in
a different, left-populist direction. Sanders, Mélenchon, Corbyn and Podemos
had at least been able to gather and gain some of the ground usually occupied
by the liberal centre. In Germany, however, the “Aufstehen” (rise up) campaign made few inroads, despite its very obvious attempt to benefit from antielite attitudes. In the aftermath of the 2015 “summer of migration”, it became
positioned particularly strongly against the pro-migration fraction within
society and particularly within the Left party, which it attacked in the name
of the welfare state and the national working class; some of its spokespeople,
such as Bernd Stegemann and Sahra Wagenknecht, increasingly spent their
time criticising the Merkel government for its perceived pro-immigration
stance, bashing “identity politics”, “cancel culture” and what they took to be
the loony left, primarily for right-wing audiences in newspapers like Die Welt
(Ege and Gallas, 2019; Slobodian and Callison, 2019). Political activists of
very different backgrounds – primarily anti-racist, pro-migrant, anti-sexist –
were labelled “elite”. In the post-2015 backlash, right-wing activists had
worked to merge the pro-migration position with the figure of an out-oftouch, privileged elite (in the sense discussed in the previous paragraphs).
Many liberals and economically left-wing social democrats, both populist
and more traditionally corporatist, followed suit. This resultant post-left
political formation was a seventh strand, which branched off from the sixth
(left populist). It is closely connected to the sociological explanation of antielite populism, the third strand mentioned above.
It was the radical right that had led the way. Alexander Gauland, a figurehead for the Alternative für Deutschland (AfD) and long a card-carrying member of the conservative political and media establishment, in an opinion piece in
the Frankfurter Allgemeine Zeitung titled “Why it must be populism” (Gauland,
2018) appropriated the language of the Lasch-inspired anti-elite intellectual
right-wing discourse from the US (or the anywhere-somewhere pop sociology
from the UK, see Goodhart, 2017) and the types of arguments against anti-discrimination policy that became known in the US and elsewhere as the “antiwoke” position. He presented the AfD’s overall project and strategy as a defence
of both the traditional bourgeoisie and the lower middle and working class
against “a new urban elite”, a “globalist class” or “globalist elite”, whose members lived in an aloof society of their own (“abgehobene Parallelgesellschaft”)
and looked down upon those with a strong sense of home (Heimat), locality
and regional and national identity. They felt at home in London or Singapore
as much as in Berlin, Gauland – or someone on his staff – wrote.
Critics pointed out that while the language of the “urban elite” and the
“global elite” seemed borrowed from an international discourse, the gist of
Gauland’s anti-urban, anti-cosmopolitan argument was reminiscent of
something very close to home, i.e. Hitler and Goebbels speeches from the
Nazi era.36 In an address to workers at a Siemens plant in 1933, for example,
Hitler – not using the word “elite”, but evoking its semantics – had hailed the
ordinary German working people bound to their soil, the factory, the Heimat
The cultural politics of anti-elitism 25
and the nation. These people needed a strong state for protection from global
economic forces, he argued, whereas a “rootless international clique” was
creating strife among the peoples of the world and had no need for a nation.
His tropes and even the cities he mentions overlap with Gauland’s:
These are the people who are at home everywhere and nowhere but live
in Berlin today, may well be in Brussels tomorrow, in Paris the day after,
and then again in Prague or Vienna and London, and who feel at home
everywhere.
(translation M.E.)37
At this point, people in the audience yelled “Jews!”, according to a transcript.38 As political scientist and blogger Floris Biskamp (2019) noted,
Gauland probably had not actually consulted Hitler’s speech there, and, as
always, the “argument ad hitlerem” (ibid.) had its limits. The tropes, however,
had been and continued to be popular among conservative and reactionary
writers much more broadly; they diffused into broader discourses, were
repeated by the reactionary wing of would-be left populists and continued to
reiterate anti-Semitic codes. Even if they were at best superficial as social
science, they needed to be taken seriously as a political strategy. In that context, many German public intellectuals and politicians felt the need to line up
in one of two camps, either progressive–liberal–cosmopolitan (and, rhetorically, anti-anti-elite) or national–communitarian (rhetorically anti-elite),
accepting the way the field had been construed by Gauland and the like.39
At the same time, some analyses also provided narrower definitions of the
“elite” or of different elite and elite-like groups and came to different conclusions. In doing so, they shifted the focus to other social domains than politics
proper and the economy, especially to the realm of knowledge and its social
and technological organisation. Some particularly insightful analyses – which
for the sake of simplification we subsume as an eighth strand here – could be
found in the UK. Social and political theorist Will Davies (2018) provided a
diagnosis that also took into account “molecular” transformations in culture,
technology and knowledge. Firstly, he argued that trust in politicians had
declined particularly rapidly in the early 2010s, after the 2007–2009 crises and
in the midst of their austerity aftermath and the places and Occupy movements. Sketching out an answer to the rhetorical question “why we stopped
trusting the elites”, particularly in the UK, Davies reminds us of the rational
core of that scepticism as it was expressed in recent elite failures and misdeeds,
particularly as they were uncovered through “leaks” of data to the press (see
Bramall in this volume): from politicians’ expense scandals, the discovery of
long ongoing sexual abuse by celebrities, such as Jimmy Savile, corporate
reporting scandals, LIBOR rate fixing, Volkswagen’s emissions fraud or the
WikiLeaks complex. There was famously little in terms of punishment of the
perpetrators within the financial industry or its regulators and enablers.40
Popular distrust in elites, Davies points out, is closely related to a distrust in
media reporting and conventional news about them. Rather than people
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believing in their credibility, “truth is now assumed to reside in hidden archives
of data, rather than in publicly available facts” (Davies, 2018, unp.). As “the
elites” are the only ones who are thought to be capable of hiding these reservoirs of truth, “suspicions of this nature – that the truth is being deliberately
hidden by an alliance of ‘elites’ – are no longer the preserve of conspiracy
theorists, but becoming increasingly common” (ibid.). Here, we return to a
narrative of shifting regimes of knowledge and authority. The decline of trust
in politics and politicians corresponds, thus, to a new regime of truth in
Foucault’s sense of the term: The conditions for believing that something can
be true have changed. Davies’s sketch of an explanation of anti-elitism’s recent
rise sees the latter as not primarily motivated in economic, cultural or political
terms, but in relation to this regime of truth, media technologies and broader
“diagrams” of knowledge and power that cross those domains. In that respect,
he argues that anti-elite tendencies are part of long-running, epochal transformations in the organisation of knowledge – rather than limited to more contingent, superficial developments or, again, to political–economic
transformations alone. This was also connected to a different make-up and
structure of the people who had inherited the role of the “power elite”, as C.
Wright Mills had defined it in the 1950s (see Gerbaudo in this volume).
A ninth strand we want to mention here concerns this sense of shifting
elites in a much narrower sense – and brings forth the argument that these
shifts precipitated new forms of anti-elitism as well. Davies argued (2016)
that “financial intermediaries” in banking and related industries, an important segment of the new super-rich, represented a novel type of elite: In comparison to their predecessors, they were much less preoccupied with their
own cultural authority and with the normative legitimation of the social
order in public discourse more broadly. These virtuosos of coding and deciphering data in a deregulated, digitally financialised environment “lose their
extraordinary public status, and gain extraordinary profitability instead”.41
This is a very different “group” than corporate barons, but also than the
broader professional–managerial class, much less recognisable through a
sociology of lifestyles. In highlighting this, Davies’s account stands for a
broader literature that stresses the abstract and invisible character of contemporary economic elites. Building on the work of Italian post-operaist theorist
Maurizio Lazzarato and Gilles Deleuze’s classic opposition between disciplinary modern societies and a new society of control, Davies argued that
today’s most powerful elites are “post-juridicial” in that the systems upon
which their power is built – financial markets and especially price-setting
mechanisms arrived at through vast computer networks – in important ways
operate outside of the realm of juridical norms, disciplinary apparatuses and
even conscious reflection: “This elite inhabits and interprets an encoded
semiotic system which derives from machines, rather than from political or
juridical discourse” (ibid.). At its core, the power of these new elites is, therefore, neither disciplinary, nor about shaping subjectivities, nor about ideological or hegemonic consensus. Instead, it is “machinic”, automatic and
distributed.42 Importantly, according to Davies, the critical presentation of
The cultural politics of anti-elitism 27
new facts and scandalisations of elite misdeeds in the media cannot truly
challenge this elite formation and its resources.
Conjunctural diagnoses and anti-elitism as an entry point
These strands have illustrated the ways in which the recent wave of anti-elitism has been made sense of in journalistic, essayistic and academic writing,
and they have given a first overview of some particularly relevant positions
and patterns. Through them, we have identified an initial range of definitions,
interpretations and contextualisations of anti-elitism and anti-elite articulations. They are “diagnostic stories” (Grossberg, 2018, p.28): Narratives that
are supposed to describe a malady and its aetiology. Such diagnostic stories
attempt to make sense of a historical moment. They ask which kinds of
symptoms stand for which kinds of conditions, what is fading away and what
is emerging, what societal forces are gaining influence and why. Crucially,
diagnostic stories such as these are inevitably also part of and contribute to
the shape of that historical moment itself: They express the worldview and
the ideological strategies of particularly “positioned” intellectuals, the ways
in which they organise and produce knowledge and the groups they represent
or want to represent or bring about. It has been said that ethnographies are
always and necessarily “partial truths” (Clifford, 1986). The same is true for
diagnostic and conjunctural narratives. The point in highlighting this is not
to dwell on epistemic scepticism or to want to limit legitimate intellectual to
the deconstruction of such narratives, a rather tired gesture at this point.
Instead, it is a call to pay close attention to the performativity of such representations within broader hegemonic struggles and an overall war of position. Diagnostic stories and the figures that populate them become part of
the common sense through which people make sense of their own and others’
place in the world (Sutter, 2016). They contribute to shaping identities and
selves, stereotypes of others (“the left-behind”, “cosmopolitans”), affects
(resentment, anger, concern, care), self-reflections (“am I really an elite? How
can I be/not be one?” “they really think I’m deplorable?”), forms of mobilisation and other political strategies. A variety of agents use diagnostic stories
to shape a conjuncture and its future and shift the balance of political forces.
Morally loaded terms such as “betrayal”, “abandonment” or “ignorance” (of
ordinary people or the working class from the side of the elites) that find their
way into such diagnostic stories are striking examples; the dividing up of the
world into the old-fashioned and to-be-overcome and the “more advanced”
and truly contemporary is another. Again, the point is not that this is necessarily wrong, the point is that it matters. How it matters remains to be spelled
out in light of more specific situations and research questions.
Conjunctural analysis requires a concrete entry point into its object of
analysis. Following this approach, we take anti-elitism as our entry point for
a collection of independent but thematically interconnected chapters. These
chapters consider how a wide range of anti-elite phenomena is connected to
a range of contexts characteristic for the current conjuncture and its vectors
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of change. Thereby, the authors of the chapters suggest new readings and
new diagnostic stories that, hopefully, are helpful for making sense of this
conjuncture and gaining a better sense of how to act in it politically.43 As
explained above, anti-elitism is not strictly defined as one thing or another
but heuristically understood as a conjunctural “theme” or motif. For that
reason, it also cannot be sufficiently claimed as an object by any one disciplinary perspective, be it political science, cultural studies, sociology, media
studies, anthropology or history. The challenge – both for this book and
future research – is to explore these articulations, in a phenomenological
sense, and to learn more about the ways in which these articulations interact,
resonate and interfere, without, on the other hand, producing overly grand
(and thereby analytically worthless) declarations about everything being connected to everything else.44 The editors and many of the authors of the chapters come to these topics from the interdisciplinary cultural studies and
conjunctural analysis tradition, be it more from an ethnographic or from a
media studies angle. They therefore share, at least to some extent, a common
analytical framework across their disciplines. In Clarke’s contribution to this
volume, some implications of this overall approach are spelled out in more
detail (also see Hall, 2011; Clarke, 2014; Grossberg, 2018, 2019; Massey,
2018; Ege and Gallas, 2019; Gilbert, 2019b).45 Conjunctural analysis requires
empirical work, be it ethnographic-qualitative, historical, discourse-centred
or quantitative. It requires further work to assemble them for broader analyses. This common conjunctural interest – an interest, briefly put, in the ways
in which political, cultural, economic and other forces interact in specific historical situations – also allows distinct theoretical approaches in other
respects. Bramall and Gerbaudo, in their chapters, rely particularly on Laclau
and Mouffe’s discourse theory, the former more strongly within a conjunctural framework, the latter in combination with a classic sociology of elites.
The chapters by Hürtgen, Reznikova, Schwell, Weis, Eismann, Luthar,
Schmidt-Lauber and Dümling bring other theoretical approaches into the
mix, such as critical psychology and Marxist labour sociology, Frankfurt
School critical theory, securitisation studies, feminist media studies, sociological systems theory and narratology. This is not to argue that these are completely distinct or even incompatible with conjunctural analysis but to stress
that the book also implicitly includes a debate about appropriate concepts
and theoretical approaches.
Can the accounts of anti-elitism presented in this book, then, be of a
higher order of observation than the diagnostic stories we have highlighted
above? Ultimately, we do not claim that these analyses are categorically on a
different analytical plane than the texts they take as their data. We do not
present a unified theory of anti-elite articulations – in our view, no such theory exists, and a combination of domain-specific approaches is more useful
than an attempt at a grand synthesis.
The cultural politics of anti-elitism 29
Similarly, in his reflections on the Trump moment and the need for a new
conjunctural analysis of the present, Lawrence Grossberg, a pioneering
author in this line of thought, stated that
Cultural Studies is made for moments where we don’t know what’s going
on, and we don’t yet know what theories, concepts and methods may
enable us to find useful answers, or even to specify the questions. Profound
changes with high stakes are taking place, and we cannot fuse the many
struggles, contradictions and crises together into a neat, predefined totality or narrative.
(Grossberg, 2018, p.35)
We also cannot fuse all the diagnostic narratives into a single, overarching
one – for good reasons:
All such stories define moments of unity (identities) and relations of difference: white vs. people of color, rural vs. urban, parochial vs. cosmopolitan, educated vs. ignorant, self-conscious vs. duped, open-minded vs.
close-minded, good people vs. racists, reasonable vs. fanatical people,
reason vs. emotion, etc. Such identities and relations are not illusory;
they are real but contingent. Reality is an organized multiplicity (chaos)
but any particular organization is neither necessary nor guaranteed.
Conjunctural stories are expressions of and responses to the lived realities, struggles and crises of people’s lives.
(Grossberg, 2018, p.31)
Grossberg, thereby, highlights the grounded nature of all conjunctural
diagnoses. Conjunctural analyses can only depict and narrate conjunctures in
light of specific interests (i.e. concrete research questions and
Erkenntnisinteressen: epistemic interest) and thought objects. The all-seeing
position that construes a conjunctural totality will remain imaginary and
inaccessible. This is the reason why, in theoretical terms, it is so difficult to
categorically distinguish one conjunctural account from another – even if, of
course, by all sorts of gradual measures, they can be better or worse, more or
less supported by evidence, and worthy of defence or critique in light of their
normative presuppositions and reasonings. In that sense, our accounts are on
the same level as the ones we write about – even if they employ different
strategies to gain analytical distance, will hopefully provide new insights, and
the conclusions will be supported by transparent methods of data gathering
and interpretation. Conjunctural analysis also has a practical, interventionist
bent: the “commitment to politicising the conjuncture in the first instance is
defined by cultural studies’ project itself: to offer better knowledges, better
understandings or narratives of the conjuncture in order to provide resources
for changing the world”, as Grossberg puts it (2018, p.45; see also Gilbert,
2019b). “Cultural studies completes its conjunctural analysis by entering into
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the struggle over whether and how to construct an organic crisis (and thus a
conjunctural unity)” (Grossberg, 2018, p.54).
This also raises questions about geography and scale. It is no coincidence that we have chosen a geographically somewhat rambling approach
in this introduction, moving from Trump and his analysts in the US to
German newspaper articles to British reflections to the goings-on in many
other countries. To put it slightly differently: If anti-elitism as an entry
point can lead into analyses of specific situations in many different countries separately, then this fact alone also suggests that the phenomenon,
the theme, points towards a conjuncture on a larger, “more global” scale
and towards connected and common processes and forces. We mean this
in two senses: Firstly, in the sense of existing connections between units
that we otherwise consider separately (i.e. parallel processes and convergences; the collaboration between concrete agents, such as political circles
and movements; the transnational – if strongly hierarchy-based – reach of
technology and media, such as movies or Tweets or academic papers; the
transfer and recontextualisations of, for example, political strategies and
technologies, and arguments and narratives in style and in substance).
Secondly, in the sense that larger blocs of countries can be seen as forming
an interdependent conjuncture where there are relations of forces between
a range of actors and forces, and developments in one area (e.g. China’s
increasing economic power, the long-standing primarily German hold
over European fiscal policy, the Arab spring, movements of migration or
even Korean pop-cultural influence) lead to anti-elite reactions in another.
That being said, this book cannot do justice to all of these connections.
The introduction has taken the US as a starting point and an over-proportional number of chapters focus on the UK and German-speaking
countries. Some of the book’s chapters will bypass the Anglo- and, to
some extent, German-/Austrian-centric approach, inner-European differences will also be highlighted, but there are certainly large lacunae. While
these considerations betray some serious limitations to which we must
admit, they also connect – we hope productively – to the difficult methodological question regarding what kind of reach a particular conjuncture is
assumed to have.
Post-2016: a new conjuncture?
At the end of this introduction, we return to the course of chronology.
Around 2019, the anti-elite wave was starting to ebb in many countries. In the
US, Trump’s reversals, and his defeat in the election in 2020, could be read as
signs of this. There, the anti-elite wave apparently crested somewhere between
2015 and 2018. Has that “moment” ended? If so, why? And is this a new
conjuncture in a broader sense as well?
By 2020, it seemed as if the old regime was back, even if it promised real
political changes, not only from Trump’s time, but from the previous version
of neo-liberalism as well (on the US, the UK and the Eurozone, see Watkins,
The cultural politics of anti-elitism 31
2021). There seemed to be no new wave of anti-elite “content” in popular
culture overall either, even if, for example, films such as Hillbilly Elegy popularised the by now well-known diagnostic narratives about white working-class conservatism, and superhero movies continued to present political
elites as clueless to the extreme. As a topic, however, anti-elitism had apparently lost the lustre of the new, even if there was still a baseline of anti-elitism
and the overall semantics remain in place, ready to be used for new purposes.
Progressives and the Left in many countries focused their political energies
more strongly on anti-racist and -sexist politics, and on averting further climate change, and attacked the police, sexists of all classes and milieus, and an
overall “society of externalization” (Lessenich, 2016) in which millions partake. These political struggles are critical of power structures of different
kinds, but they are not primarily directed against “the elites” – by contrast,
for example, to the left-populist election campaigns and mobilisations before.
Nevertheless, anti-elitism went into overdrive again in the last two years, in
the late phase of the 2020 US election and among denialists about the coronavirus pandemic. What had smouldered subterraneously – the “Pizzagate”
conspiracy theory, for example – turned into a firestorm. The QAnon complex, according to which “elite” cliques are secretly feasting on adrenochrome
harvested from tortured children, received ever more popularity. With the
coronavirus pandemic came newly visible medical elites and a backlash
against them, but also against the Chinese, the pharmaceutical industry, philanthropical capitalists and the media. As we have shown in this introduction,
between the mid-2010s (and, arguably, earlier from the 1990s) and around
2019, anti-elitism had in many cases turned primarily sociological: relatively
large parts of society – the professional–managerial class, the knowledge
class, whichever word one uses to signal them – were “the elites”, according
to widespread rhetoric and the discourse of which it forms part.46 Now, a few
years later, among anti-vaxxers and Trump “dead-enders”, “the elite” again
primarily appeared as a small, sinister clique pulling strings. It probably
helped that there were prominent and very real cases, such as the Jeffrey
Epstein saga, where “elites” were again shown to be evil and its members
connected. However, this was not necessary for anti-elitism to turn full-throttle paranoid during the pandemic and in the “Covid conjuncture” (Means
and Slater, 2021; Morley, 2021), where the “oligarchic plunder of public
wealth” during the pandemic (Means and Slater, 2021, p.517) was much less
debated than alleged plots by secret powers. Anti-Semitic dog whistles were
in many cases replaced by straightforward anti-Semitic tirades.47 These movements were closely intertwined with the radical right. The latter has its own
complex and contradictory relationship to anti-elitism, given its belief in
“true”, natural elites (see Dümling and Gebhardt in this volume). But these
movements also offered something else, a do-it-yourself epistemic tool-kit
where those who were open to it could discover “the truth”, to a large extent
in messenger service group chats. Truth and – particularly among the
anti-vaxxers – “love” would conquer alienation, abstraction and disease. In
that sense, an emphatically anti-elitist theme – primarily in a cultural and
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epistemic sense – shapes and powers these amorphous groups and formations
just as much as older radical right ideology, with which it to some extent
merges.
It seems, then, that anti-elite articulations are here to stay, and they will
continue to take on new forms. Many structures remained remarkably stable
in the economic and political order. Levelling and reconfiguration processes
in the logic of digitalisation under capitalism/neo-liberalism are moving
ahead continuously. In the terminology of hegemony theory, even if there
had been something like a hegemonic crisis, at least in the US, and a “settlement” was coming undone, there was certainly no revolution, no “ruptural
unity” (Althusser), even if some elements of capitalist globalisation are being
recalibrated and regulations of international trade on a national level have
again gained greater legitimacy, especially in relatively powerful countries
(Slobodian, 2021; Watkins, 2021). Nevertheless, it seems safe to say that this
was more than just a surface movement. On the political right, the anti-elite
pattern has, in many cases, become indissoluble from the overall war of position. There was no return to the normalcy of centrist-leaning politics and a
relatively broad consensus, be it on trade policy or the conditions for truth,
but a deepening cleavage and polarisation, for which anti-elite rhetoric
remains instrumental.
In our view, it is primarily the political Left that does not know what to do
with the wide spectrum of anti-elite articulations at this point. During the
left-populist wave, its potential power was acknowledged and made use of,
but its dangers became increasingly manifest as well, as some would-be left
populists, not least in Germany, moved ever more strongly towards resentment politics against so-called woke elites and nostalgia for earlier stages of
capitalism. Furthermore, the strategy usually worked much better on the
political right, as many aspiring left populists found out. Rhetoric – this rhetoric included – could not compensate for a weakness in organising and media
access, for example, and many potential Left supporters and voters were
turned off by populist exercises. Equally importantly, this is not only a tactical matter. The political analyses of many current Left movements have no
real use for an explicit anti-elite mode. To some extent, this is because of the
aforementioned dangers and the equally sound reason that Left movements
have better and more complex analytical tools and analyses of the situation
at hand. However, the Left seems partially hesitant to make use of anti-elite
articulations, despite their power, for two reasons: Out of a fear of popular
anger and because it explicitly or implicitly sees the formation of a new bloc
that includes liberal-leaning centrist upper-middle-class milieus, and revolves
around them, as the inevitable way forward. A progressive-egalitarian
anti-elitism that embraces difference, a “cosmopolitism from below” and radical economic and ecological demands, seems out of reach. This might be
even more dangerous, however, because it leaves the anti-elitist tool-kit, and
also the promise of an egalitarianism that starts here and now, for others to
use.
The cultural politics of anti-elitism 33
Notes
1 We will return to the concept “conjuncture” and conjunctural analysis as an
approach below.
2 On the populist strategy, see, inter alia, Worsley (1969), Laclau (2005) and
Kapferer and Theodossopoulos (2019).
3 We will not go deeper into voter analysis here. Trump’s electorate included large
numbers of well-off Republicans, but his win was also made possible by (primarily white) Rustbelt working-class voters, many of whom had voted for Obama
before (see Grossberg, 2018; Karp, 2020).
4 The role played by industries or factions of capital and their representatives who
were discontent with some elements of neo-liberalism will probably play a larger
role in future political–economic analyses. Quinn Slobodian stresses that “the
contemporary challenge to neoliberal globalization […] is not simply a backlash
from below; it is also a back-lash from above” (Slobodian, 2021, p.5), using the
steel industry as his main case.
5 Because of these different meanings of the term, it seemed beside the point when,
for example, Trump-sceptic conservative pundits tried to poke fun at his new elites
that seemed worse than the old ones (Brooks, 2017), or when Republican primary
candidate and US senator Ted Cruz called Trump “an elite”, just like Hilary
Clinton (Corasaniti, 2016). People knew Trump was rich; that was part of his
appeal.
6 Leo Lowenthal (2015) documented similar usages in his classic analyses of the
rhetoric of quasi-fascist “agitators”, such as Charles Edward “Father” Coughlin
in the US during the 1940s.
7 See Hall (1979, p.15, 1985).
8 US journalist Chris Hayes had published a book with the same title in 2012.
9 These recent anti-elite populist positions on the Left resonate, to some extent,
with a longer tradition of left-wing politics and the democratic–majoritarian
impulse (“for all”, the “popular”). The class struggle, after all, almost inevitably
targets the economic elite. The terms “ruling class” and “bourgeoisie” are, however, conceptually quite distinct. “Elite” has not been a prominent term in
Marxism and many other left-wing theories. On the other hand, at least in many
Western European countries, Left-wing anti-elite populism’s tendency to speak in
the name of “the people” rather than in the name of a class, social movement or
other identity and naming “the elite” as the main antagonist is a relatively recent
phenomenon. It is not only instinctual but also, in many cases, calculated and
strategic (Stavrakakis, 2014; Stavrakakis and Katsambekis, 2014; Errejon and
Mouffe, 2016). However, when, by 2020, Bernie Sanders had failed to secure the
nomination as presidential candidate to Joseph Biden, Jeremy Corbyn was ousted
by centrist Keir Starmer and movements such as Podemos lost their lustre, while
others such as “Aufstehen” (rise up) in Germany failed to gain momentum, the
“Left populist moment” seems to have passed.
10 In the French context, Macron’s announcement in 2021 that he will close down –
or significantly reform and rename – the École nationale d’administration, the
school for elite civil servants (from which he also graduated) and politicians,
seems like a public gesture towards meeting anti-elite demands.
11 The distinction between popular–democratic and authoritarian–populist
approaches has been one way of articulating this (Hall, 1980; Grossberg, 2018,
pp.5–6). See Reznikova in this volume for a critique.
12 More authoritarian traditions of the Left, be they Leninist or social democratic,
proclaim universal-egalitarian values but see a strong necessity of (primarily party)
cadres (or, in other strands, experts) and, thereby, implicitly a counter-elite.
13 This view of culture and the cultural is based primarily on Stuart Hall’s “conjunctural” version of Gramscian hegemony theory (see below) and subsequent
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positions in cultural studies and social and cultural anthropology that have
attempted to strengthen the connections to related theoretical strands.
This implies that all politics is also in some way cultural. At the same time, to
highlight cultural politics is not to be in denial of political economy (or its critique) or to pretend the tools of cultural analysis would suffice for understanding
entire conjunctures. These kinds of reductionism (be they economistic or culturalist/ideologist) are counterproductive. The methodological point here is not to
overstretch the concept, but to elaborate non-reductionistic analyses that, ideally,
also reflect the historicity of their own terms. As culture is always in danger of
being reified and used instrumentally for the construction of collective identities
and differences, particularly in ethnic terms, it can make sense to use the concept
cautiously, for example, by primarily employing it as an adjective or as the designation of something like a level or dimension, “the cultural”, in order to stress the
processual, non-homogeneous, diffuse nature of cultural processes. Any designation of culture as a specific domain is of a heuristic nature, as the economy and
politics, for example, are always and necessarily also “cultural” (i.e. dependent
upon meanings and everyday practices) and vice versa, and the distinction
between these domains remains a historical and political struggle. They are, nevertheless, heuristically indispensable.
German-market advertisements for French-Romanian car maker Dacia were a
case in point: They positioned lively, diverse families driving relatively inexpensive
Dacias against a lifeless country club elite in need of conspicuous consumption.
We leave out popular music here – this would be too large a field (for instance,
country music, punk and rap having developed quite distinct anti-elite vocabularies). While there are certainly examples of direct anti-elite texts and imagery (see,
inter alia, the beginning of Bramall’s chapter), our sense is that (a) anti-elite sentiments find different, less obvious forms of expression in contemporary popular
music and (b) critiques of power and inequalities that are not primarily articulated as anti-elite struggles (for example, the “Black Lives Matter” movement)
have become more relevant than anti-elite narratives in public statements by pop
musicians.
Whereas Capra, his conservative personal politics notwithstanding, arguably produced very New Deal-friendly, progressively inclusionary films in those years,
contemporary German films such as Paracelsus (G.W. Pabst, 1943) showed the
much more dangerous, anti-Semitic side of anti-elitist affects at that time.
We put the term “white” in italics as a signal that it is not a self-explanatory designation of skin colour or biological “race”, but a complex, historically somewhat
variable (but nonetheless powerful) social construction.
This fits well with the pattern of austerity and gender representations outlined in
Negra and Tasker (2014) and Davies and O’Callaghan (2017).
A similar story could be told about many other media and pop-cultural registers,
such as the music video, where it was the electronic musician John Maus, now
infamous for his presence at the January 2021 MAGA rally, who produced a
widely received single in 2017 that carried the lyrics “I see the combine coming, I
see the combine coming, It’s gonna dust us all to nothing”.
This, of course, cannot be wholly disentangled from economic conflicts and class
struggles in a narrower sense – but it makes little sense to subsume the latter under
the cultural, and the reverse strategy would be reductionist as well.
See the classic writings by John Fiske (2011), building on the works of Mikhail
Bakhtin, Peter Stallybrass and Allon White and many others; Laura Kipnis’s
exemplary analysis on gender, sexuality and anti-elitist aesthetics (1992). Alex
Niven (2012) has attempted an essayistic synthesis of cultural and political
anti-elitism from the populist Left based on similar diagnoses. Upon closer
inspection, of course, many seemingly anti-elite representations in the pop-cultural sphere are – like Trump’s rhetoric – ambivalent: while the gaze upon “the
The cultural politics of anti-elitism 35
23
24
25
26
27
28
29
30
31
32
33
elites” may be critical and disarming, it turns out as envious and desiring as well.
The rebel becomes the new tyrant, and the “moral of the story” is that power
corrupts and there will always be rulers and ruled.
On the public’s declining confidence in educational, media and medical institutions in the US, see Funk and Kennedy (2020). Trust in science and scientists, on
the other hand, has remained constant since the 1970s – but is strongly polarised
and politicised.
On declining trust, see snapshots such as Brenan (2020).
Maak (2016) recounts the mostly American phenomenon of “rolling coal”: diesel
trucks that are manipulated into emitting larger than normal amounts of thick
black smoke in order to anger, for example, drivers of hybrid or electric cars – a
conspicuous form of anti-moral anti-environmentalism.
Calls for a participatory paradigm also strongly shape academic research. There
are obviously many ambiguities and opportunities in all of these domains. For a
defence of the participation paradigm, see, inter alia, Carpentier, Duarte Melo
and Ribeiro (2019).
This was different in the literature on commons/commoning, protests and new
forms of solidarity, which usually had a much more optimistic bent but had less
to say about the actual shape of the crisis.
See Lemann (1996): “Populists used to hate the rich, but now they hate the elite.
This shift has made possible the migration of populism from the Democratic to
the Republican Party.” The debate also connects with older right-wing versions of
the sociology of intellectuals and “new class” discourse, such as German sociologist Helmut Schelsky’s anti-New Left book Die Arbeit tun die anderen:
Klassenkampf und Priesterherrschaft der Intellektuellen (And the others do the
work. The intellectuals’ class rule and rule of the priests) (1975). The connections
between the new right’s anti-elite discourse and the intellectual history of the sociology of the middle class and the intellectuals are yet to be written.
The view of professionals as being clearly on the side of “them” rather than the
working-class “us” is already mentioned by Richard Hoggart (1957). Williams,
however, leaves out many ambiguities that the authors she cites highlight in an
update on their previous research: “On one hand, working-class men in the
1990s often expressed respect for economic success, and when queried about possible heroes, a number mentioned Donald Trump due to their belief that “becoming rich” is proof of intelligence. At the same time, Lamont “[…] found that 75
percent of her respondents were critical of the morality of ‘people above’, who
are perceived as too self-centred and ambitious, lacking in sincerity, and not
concerned enough ‘with people’” (Lamont, Park, and Ayala-Hurtado, 2017,
p.162).
The latter could be defined in a more precise sense, as in the sociology and journalism of elites (Rothkopf, 2008), or in the style of conspiracy theories.
Andrea Fraser calls for a “reflexive resistance” where cultural producers on the
political Left “recognize cultural capital [including and particularly their own,
M.E. and J.S.], not only as a socially effective form of power but also as a form of
domination, not only substantively, in its particular forms, but also structurally
and relationally, in its distributions and through the social differences and hierarchies that it articulates and performs” (2018).
Graeber’s point is part of a traditional anarchist critique of bureaucratic socialism
that threatens to empower professionals and intellectuals rather than workers.
The list of anti-elite parties is debatable. The arguments are certainly of great
interest: “the incentive to adopt a strong anti-elite stance grows as the ideological
space separating one party from the other(s) shrinks”, argues Curini (2019,
p.1416). Marx and Nguyen show that “anti-elite rhetoric tends to reduce the gap
between the poor and the rich” (Marx and Nguyen, 2018, p.935) in voting
patterns.
36
Moritz Ege and Johannes Springer
34 In this research, “elites” basically refers to what is usually called functional elites;
in concrete terms, a survey among “more than 1,600 occupants of leading positions across twelve societal sectors (politics, administration, justice, military and
police, labour unions, finance and economy, other lobbyism, research, religion,
culture, media and other civil society)” (Koopmans and Zürn, 2019, p.25). It is
unclear whether this sample stands for the broader social groups that anti-elite
discourse addresses and helps constitute. This, however, seems to be at least their
implicit message to policymakers, political strategists and social analysts.
35 An American (and sarcastic-humoristic) version of this was articulated by P.J. O’Rourke
in the (by now old-school) neo-conservative magazine Weekly Standard (2017).
36 https://twitter.com/znuznu/status/1048912907612934144
37 See Benz (2018). It then turned out that the text was also very close to some passages from an article in Der Tagesspiegel from two years before, during the apparent apex of the anti-elite conjuncture in the US. In that article, progressive author
Michael Seemann had summarised the right-wing critique of elites and reflected
upon its justification and the necessity for urban progressives to be self-critical
(Seemann, 2016).
38 Speech held on November 10, 1933. Transcript by the film archive at Bundesarchiv
Koblenz,
available
at
http://www.filmarchives-online.eu/
viewDetailForm?FilmworkID=aaa546b529f11070db805811df326094.
39 See Beyer and Wietschorke in this volume. A particularly important figure here
was renowned political scientist Wolfgang Merkel, a director at
Wissenschaftszentrum Berlin für Sozialforschung, who highlighted the communitarians-against-cosmopolitans cultural cleavage (Merkel, 2017; Merkel and Zürn,
2019).
40 Empirical sociologists of corporate elites, such as Michael Hartmann (2018), also
came to the conclusion that corporate elites are difficult to visualise and represent
(aside from images of celebrity wealth, etc.), as will become clearer in a few chapters of this book as well (see, inter alia, Bramall). A brilliant filmic exploration of
these questions can be found, for example, in Gerhard Friedl’s Hat Wolff von
Amerongen Konkursdelikte begangen? (2004), a reflection on the invisibility of
capital ownership in 20th-century Germany.
41 Davies highlights the contrast to “traditional professions (such as doctor, teacher,
lawyer)”, often termed “elites” in political discourse: They “retain their epistemological jurisdictions, but are no longer amongst the beneficiaries of capitalist
expansion […].” (Davies, 2016, p.238).
42 In this regard, Davies’s argument is reminiscent of Scott Lash’s claims about a
post-hegemonic phase of political and economic domination (2007). We remain
sceptical about the epochal reach of such diagnoses.
43 Broadly speaking, in our view, there are two primary directions in conjunctural
analysis. In the first paradigm, which is, on the face of it, the “critical” and “political–economic” one, it is particularly relevant to figure out strategies of powerful
agents, be they within or outside the state – and, in this case, how anti-elite articulations connect with them. In the second, more “culturalist” one, cultural
dynamics and the conjunctural nature of meanings and practices play a larger
role. Matters of strategy from the centre of power (and also from self-reflexive
counterhegemonic oppositional forces) take a back seat, to some extent, because
they are assumed to have a more limited reach. These paradigms need not necessarily be in contradiction, but it is helpful to be able to distinguish them so as not
to raise false expectations. Both are present in the book.
44 Similar stories can be told about other countries and parts of the world in recent
years and decades as well: Islamists and Ottoman revivalists denouncing
Kemalist, secular elites in Turkey; self-described ethno-nationalist illiberals
denouncing liberal reformers, the European Union, communists and George
Soros in Hungary or Poland; Bolsonaro and his ilk fighting leftists, intellectuals
The cultural politics of anti-elitism 37
and activists in Brazil; the Israeli right wing garnering much of the Sephardic
and Mizrahi vote and that of recent Russian immigrants against the Ashkenazi
establishment. Different kinds of Left anti-elitism dominated Latin American
politics for much of the 2000s and proved highly influential on other continents
as well.
45 Conjunctural analysis as a methodology or an approach flourished particularly
in the late 1970s and 1980s in analyses of early neoliberalism (Hall, 1985; Hall
et al., 2013). For this tradition, the study Policing the Crisis. Mugging, the State,
and Law and Order (Hall et al., 2013), a conjunctural analysis of 1970s Britain
and its crises first published in 1978, remains an important resource and inspiration. After the 2008/2009 crash and the subsequent upheaval, a number of
authors – some of whom had been working within this approach in the meantime – revived the concept and called for new conjunctural analyses, which was
perhaps also indicative of a search for different forms of collaboration and
cumulative work in cultural studies and critical political economy in the neo-liberal academy.
46 This, admittedly, has recently intensified in “anti-woke” polemics, primarily from
the side of contrarian-conformist neo-communitarians.
47 German vegan chef turned conspiracy theorist and right-wing extremist Attila
Hildmann (Callison and Slobodian, 2021) was a case in point.
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Filmography
Bad Banks, 2018 – present. [series] Directed by Christian Schwochow, GER.
Coup pour Coup, 1972. [film] Directed by Marin Karmitz, FRA
Dirty Harry, 1971. [film] Directed by Don Siegel, USA.
Élite, 2018 – present. [series] Directed by Dani de la Orden et al, ESP.
Hat Wolff von Amerongen Konkursdelikte begangen?, 2004. [film] Directed by Gerhard
Friedl, GER.
Hillbilly Elegy, 2020. [film] Directed by Ron Howard, US.
Itaewon Class, 2020. [series] Directed by Kim Sung-yoon, KOR.
Joker, 2019. [film] Directed by Todd Phillips, USA.
Meet John Doe, 1941. [film] Directed by Frank Capra, USA.
Mr. Smith Goes to Washington, 1939. [film] Directed by Frank Capra, USA.
Nine to Five, 1980. [film] Directed by Colin Higgins, USA.
Norma Rae, 1979. [film] Directed by Martin Ritt, USA.
Paracelsus, 1943. [film] Directed by Georg Wilhelm Pabst, GER.
The Hunger Games, 2012–2015 [film series] Directed by Gary Ross, USA.
The Riot Club. 2014. [film] Directed by Lone Scherfig, USA.