Besides gifting fans with her powerhouse vocals in top Billboard hits such as “De Contrabando,” “Inolvidable,” and “Ya Lo Se,” the late Jenni Rivera had a passion for fashion. Whether it be on the stage or on a red carpet, La Diva de la Banda was hard to miss with her iconic looks.
When people think of Jenni, they automatically envision the prideful Mexican superstar in her long, colorful gowns with beautiful floral embroideries and matching shawls. Others picture the laid-back Long Beach native wearing a cozy jogger set and baseball cap. Oftentimes, she dressed sassy on stage with leather jackets, cowboy hats, and miniskirts.
Ten years after her sudden death in a plane crash in Mexico on Dec. 9, 2012, Rivera’s legacy continues to shine in her very own Jenni Rivera Fashion store that re-opened in November 2022 at the Brea Mall in Orange County, Calif. The store offers merch that includes T-shirts, memorabilia jackets, and more, running from size small to 2XL, and ranging from $19.99 to $99.99. The Rivera family hopes to expand to an online store for fans.
“She’s come a long way from the first store that was opened in 2013, and it is a very proud moment for us to be able to achieve this milestone to honor our mother’s legacy,” Jacqie Rivera said in a press statement. “I bet she is smiling down remembering the days she used to sell CDs at the swap meets, and now she has a whole store in a prime location honoring her music career and legacy.”
Below, we celebrate Rivera’s legacy with some of her iconic outfits.
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Perfect in Pink
Jenni Rivera looked perfectly bella in this fuchsia and golden yellow dress during the Teleton 2010 at Auditorio Nacional on Dec. 4, 2010, in Mexico City, Mexico.
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Casual Cowgirl
In true Jenni fashion, a good cowgirl hat and leather jacket were part of her concert look at the Arena Monterrey on July 24, 2010, in Monterrey, Mexico.
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Fabulous Floral
For the 2010 Premio Lo Nuestro awards, Rivera strutted the blue carpet with a hot pink and white floral gown.
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Billboard Cover Queen
At the 2012 Billboard Latin Music Conference, Rivera rocked a purple pencil dress and denim jacket as she posed next to her Billboard cover.
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Beautiful in Black
Rocking an elegant black-and-white mermaid gown, Jenni looked beautiful performing at the 9th Annual Latin GRAMMY Awards on Nov. 13, 2008, in Houston.
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Sassy Dodger
A proud California native, Rivera shows her support for the Los Angeles Dodgers baseball team ahead of singing the national anthem at Dodger Stadium on Aug. 26, 2012.
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Purple Princess
Without a doubt one of her most memorable looks, Jenni wore this purple and yellow dress to perform at the 11th annual Latin GRAMMY Awards on Nov. 11, 2010, in Las Vegas.
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Comfy Chic
When she wasn’t rocking her signature vibrant floral dresses at her concerts, Rivera was wearing comfortable yet chic outfits, like this one, which she wore at the 2009 Billboard Latin Music Awards.
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Sparkly Shots
And of course, it wouldn’t be a Jenni Rivera show without a good shot of tequila mid-concert … but make it fashionable.
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Laid-Back Diva
When she was off stage, Jenni’s Long Island personality was reflected in her laid-back attire, often times rocking matching jogger sets and baseball caps.