At GLAMOUR HQ, we're all talking about the 'perm'. Is it making a comeback? Julianne Hough's got one, that babe from the H&M adverts has one (pictured below), and don't even get us started on St. Vincent! Talk about Hair Goals.
But what if you want the look cool, but you're too afraid to do a perm? Thankfully, you don't need to reach for the perming solution because there's a new cutting technique called The Twist Cut and it's buzzing right now.
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The Twist Cut is the new cut for summer, and it'll give you major Freja Beha Erichsen vibes in no time. We can't promise you'll be catwalk ready, but one can dream, hey?
The technique, created by Aveda's Global Creative Director, Antoinette Beenders, is all about a reversion to natural-looking hair and creating an imperfect texture by applying a simple twisting technique when cutting, to leave ends looking raw and undone.
When you team it wilth a chunky, sultry fringe and a length just skimming the shoulders (ala Freja) to give the shape a slightly weightier feel and left to air-dry - this new cut is versatile and suits almost every face shape.
"Natural hair is making a comeback, and I think we're ready for it, twisting sections before slide-cutting downward enhances the hair's natural texture and keeps it from looking overly polished," Antoinette said.
The best bit: This style is extremely low maintenance so great for those of you who love the gym, or anyone who prefers a style that looks a little less polished.
