It’s useless to spend time tushing up the aesthetics of your products without solving the real user needs. Always focus on the customer problem first, and every other things can be a plus.
It's easy to get lost in being feature-oriented and forget about the user needs, which often are very basic. 😺
Super excited to be doing this with the Bunce team and other professionals today by 6PM. 🕺🥁 It’s going to be an insightful session that unveils data-backed best practices on retention marketing for Fintech companies. 🚀🔌 You shouldn’t miss it. Register with the link within to participate. 👏
Join us today, 6pm for this X space conversation on Retention Marketing with awesome marketers from leading Fintechs in Nigeria and Paul Ayuk, CEO of Bunce. We'll discuss insights from the recently published Fintech Marketing Outlook report by Africa Fintech Summit. And discuss ways to approach retention marketing especially in the face of economic crisis and other challenges like a high CAC across various fintech verticals. Excited to have Jeremiah Ajayi and Charles Anijekwu, co-authors of the Fintech Marketing Outlook report, Olamide Adurota, Growth lead at Risevest, Ugo Iwuchukwu, Head of Marketing and Partnerships at Bamboo, and Edidiong Ekong, Growth and Marketing expert for this conversation. 💥 Thank you for honouring my invitation. 🤍 Register here, and be gracious to invite a marketing friend. https://lnkd.in/dRgbc62N
First-of-its-kind, Nigeria’s Fintech Marketing Outlook, 2024 powered by Africa Fintech Summit is live! 🤟🚀⚡ This report is not your usual marketing strategy book based on old insights and fluffs. It’s a product of comprehensive research featuring key insights and trends on customer acquisition, retention, and dwindling economic impact on Fintech companies in Nigeria. Here are some vital insights captured in the report: 💡 Paid advertising thrived as the top channel for new customer acquisition in 2023. 💡 50% of all the Fintech marketing budgets were spent on the most effective channel 💡 In 2024, social media and search engines are projected to be more significant channels for Fintech marketing. 💡 Billboards, radio, TV, and other ATL channels were dropped due to greater emphasis on rapid return on marketing investment by the Fintech companies. 💡 29% of surveyed Fintech companies have already adopted regenerative AI for content creation, with others willing to adopt it in 2024. The nudge to embark on this project erupted from attending management meetings where similar insights are needed but no freshly baked data to utilize. Now there is something to work with. Special thanks to my co-author Jeremiah Ajayi, who labored with me over the last 4 months supplying the motivation and doing the hard work to see the report come to fruition. To the real MVPs 🎖 Charles Isidi has been an amazing wingman who orchestrated the partnership bit and the sparkle needed Benjamin Dada, Thank you for penning down the Foreword and your willingness to help always Oluwafemi Ernest, the design maestro Boss Oti Ukubeyinje, thank you for accepting to review the report out of your busy schedule To my friends and marketing veterans who poured out from their wealth of experiences, you all rock Olamide Adurota, James Praise, Ogunkunle Ayodele, Ebuka Chidube, Stanley Ogwaro and others Renmoney, Piggyvest, Interswitch Group, Bujeti (YC W23), Rise, Bumpa Keep putting Nigeria on the global map with your innovative solutions Download the report and scale up today!
Got some free time? Need some refresher? Or in thirst for new skills? Grab this free product management courses.
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“If I have seen further than others, it’s by standing upon the shoulders of giants” - Isaac Newton. This quote gives meaning to my drive to help others thrive. I’m thrilled to be guiding the learning journey of amazing groups of early career starters. 💯 And thanks to TechUplift for the wonderful platform.🙏
Meet the powerhouse behind TechUplift Product Management & Marketing learning path, Cohort 1. Introducing Omonigho Okome As a Product Manager, Omo is passionate about creating customer-centric products. Having transitioned from a non-tech background, she hopes to make the transition and learning journey smooth for aspiring product managers. Meet Adebayo Sulaimon Adebayo is a skilled Product Manager excelling in business solutions and IT management and leads Agile teams to deliver efficient products. He also loves to empower newbie PMs through expert mentorship. Introducing AKINSOLA AKINWALE With a diverse background in Telecommunications, ICT engineering, and more, Akinsola is eager to assist aspiring product managers with learning the ropes of delivering products that meet customers' expectations. Meet Charles Anijekwu Charles is a skilled Growth & Product Marketer who drives business growth for digital products spanning various sectors. Having gained over 5 years in the field, he’s eager to support and guide the talents of product marketing. Introducing Jerome Nzegbuna Jerome is a renowed Product Manager with a keen focus on product strategy and growth. Jerome has greatly contributed to the product management community through speaking engagements, workshops, and mentorship. Meet Okpala Prayer Prayer is a customer-focused Product Owner with a passion for product strategy, development, and marketing. Through her friendly mentorship style, she seeks to inspire future tech talents on their product development/marketing journey. Introducing Ejiro Oke Ejiro is a Product Manager with a unique fusion of product management and software engineering. With expertise across SaaS, APIs, B2B/B2C Financial solutions, and E-commerce products, she aims to nurture the next generation of tech enthusiasts. . . Don’t miss out on the next cohort, register your interest today: https://lnkd.in/dunXpuPg #TechUpliftMentor #TechUpliftProgram #TechMentor #TechMentorship #ProductManagement #ProductMarketing #TechCommunity
2023 wasn’t that bad in the funding market. 🎉
Building, Executing, and Optimizing B2B Content Marketing Strategies | Anchor, The Investors Corner
African fintechs secured $900 million in equity last year, with 75% directed towards key players like: MNT-Halan (Egypt): Microloans for unbanked populations, promoting financial inclusion and entrepreneurship. Tyme (South Africa): Digital banking for underserved communities, driving financial access and affordability. Moove Nigeria): Vehicle financing for entrepreneurs and individuals, improving mobility and economic opportunities. CASHPLUS (Morocco): Mobile payments for cash-dependent economies, facilitating financial transactions and inclusion. M-KOPA (Kenya): Pay-as-you-go solar for energy access limitations, improving living standards and sustainability. Lula (South Africa): Financial management tools for financial illiteracy, empowering individuals to manage money effectively. LemFi (Nigeria): SME lending for funding gap, supporting small businesses and job creation. Peach Payments (South Africa): Secure and robust payment infrastructure for inefficient processing, enabling seamless online transactions. Nomba (Nigeria): Savings and investment platforms for limited options, promoting wealth creation and financial security. Stitch (South Africa): Financial APIs for fragmented ecosystem, fostering innovation and collaboration in the fintech space. The verdict is clear: Fintech is not just disrupting the financial landscape; it's sowing seeds for an inclusive and prosperous future that reaches every corner of the continent. As these companies pave the way, Africa's financial transformation is on the horizon. Chart source: Afridigest
