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Help please! What would you recommend I name this graphic? I was thinking of calling it the 'donor relationship quadrant.' It's meant to illustrate the fact that most organizations spend most of their fundraising expenses on generating mostly low-dollar transactions in an organization-centric way while the most successful ones adjust their operations to become more donor-driven and relational. What label do you recommend?
It’s a confusing graphic because it seems to have four axis instead of two.
Mary Morency
5mo
Relations always come first. Moving beyond the transaction. Creating more longevity. Step outside yourself. Donor-centric shows… Give them what “they”need, not what you need. Moving the giving needle. Build the relationship and the money will come. Donors make investments now.
What are the outcomes of Donor-Driven/Relational Fundraising? How about Mission Sustainability Fundraising Chart?
Jaana Hinkkanen
5mo
Depends on the use. If you want to use it to get a discussion going you could pose it as a question. Then depending on what kind of discussion you want to have, you can change the question. "Is this what your fundraising looks like? What would donor-driven relational fundraising look like? Does your organization have unused opportunities in donor-driven fundraising?" Something like that.
Ben Williams
5mo
“Letting the Donor Drive You to Relationship Town”
"Donation Drivers"
Hi Gregory, I do like this graphic; I recently read Stephen Covey's 7 Prin. Highly Effective People and this graphic reminds me of a "Paradigm" discussion he lays out. My comment is that each of the 4 squares is a quadrant. I think what you may be trying to demonstrate is more of a shift in paradigm or a matrix to guide thought. We want to end up in the top right quadrant, but at any given time, based on our decisions, could end up in any of your other quadrants. Our actions will determine what quadrant we end up in, and determine our relationship with our donors. So, finding a word for the entire graphic is my little recommendation. Something like, the "Donor Relationship Matrix" perhaps? We are in the most fruitful quadrant of the matrix, if we make choices to put us and our organization in the upper right quadrant. I'd love to borrow this for an upcoming class I'm teaching at Colorado Mountain College for Fundraising Fundamentals, if you are willing to share! Great job.