Blim: Is the content stupid!
Julen Garritz Alcalá
CEO & Country Manager | Scaling Businesses, Driving Innovation | Transforming Visions into Exceptional Results. Digital and Online Guru. Studies: Berkeley+IPADE+IBERO. Kitchen adventurer/Chef.
Televisa has been the "Dream factory" as they call themselves for the last 90 years. That model was, of course, very successful until the consumer started to have control on what they consume during the last 5 years. The OTA audience has been falling and falling and with that the advertising sales. Now , in response to that, Televisa has announced "Blim" a Streaming on demand platform intended to compete with Netflix, Amazon and other similar streaming platforms. Those platforms have two big advantages: They have very complicated and state of the art recommendation engines that use millions and millions of user interactions to recommend content to the user. That was, since day one, the big success of Netflix before they went online and very similar with Amazon book recommendation engine. Also they understood that it was not just that, they needed to be integrated into the content arena. And they did, big time. Without the workshop blindness of the big network they have transformed TV as we know it. Breaking all rules on broadcasting timing and narrative structure they have been disrupting the TV industry for some years now. If the new Blim platform is based on the same old recipe of making TV the same way it as in 1980 it will surely fail. Offering soap operas and entertainment shows from the last 20 years is not a big incentive to sign in. Even with new productions if they are based on the same old formula.
Televisa must understand that no matter what technology they use or how much they spend , the way to get to the new audiences is by making smarter, brighter, disruptive content. Nothing else. The big question is: If they are capable of producing that kind of content...why they just simply put it in a tested, commercially successful platform as Netflix or Amazon instead of developing their own?
They still believe that the streaming race could be won with a platform. And they called it "Blim", simply: NO.
Is the content stupid!
Head of Content & Global Media Partnerships at Lucha Libre AAA
8yProblem is that they (Televisa and other broadcasters) keep thinking of the public as "a TV viewer with a phone" and not as a thinking user with new technological capabilities and unlimited entertainment options... Blim and Televisa best bet is to attract audiences with old library soap operas, crappy spanish content and old school enterteinment proposal. They might catch some "not so smart audience" (they usually do) making them feel like Blim might get off the ground, but younger audiences are now light years far from watching idiotic content trough traditional TV and will neither react to an offer with the same content on any OTT platform. They might try to get their stuff together and maybe offer a somehow attractive second screen interactive platform also to try to reconnect audiences and sponsors, as they (the sponsors) are simply keep turning to mobile and web entertainment while the old school rating metrics just do not work anymore...
Growth Specialist with a strong Digital Marketing Background
8yThis is Televisa's second attempt at a succesful streaming service. https://www.veo.tv While I agree that Televisa's audience needs to mature (drastically) it's these same audiences that don't demand quality programming and thus they only feed the machine. I do however disagree that this is a marketing strategy that targets to grow it's viewing audience from the get go, I see it as a transition service and then growth. This is how I see it Televisa currently licences programming to Netflix under limited licenses with due dates. Think about the audience not only in Mexico but also in the US that views this programming when those licenses are up those subs will migrate to Blim just how much of that audience will migrate it's hard to guesstimate but I am sure that they have a target number in mind. While Televisa as a programming entity also needs to mature Blim may be the platform where they can try new things without the high expense of putting programming on network TV, while the investment is in house it's still that and investment.
Product | Growth | Customer Experience | Ex-nothing without MBA
8yI would like to meet the person that had this brilliant idea...
Driving Innovation and Investment Opportunities through Smart Data Activation
8yThis guys simply do not have a clue and worst of all they are arrogants. I can bet they will be colapsing soon with this stupid content platform idea.