1. Has Specialization Gone Too Far? David Cram, Pharm.D. National Director and Team Lead SPECIALTY MSL TEAM
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4. MSL Value Proposition MSL WANTS NEEDS SKILLS Providing customer wants Meeting company needs Credibility Product knowledge Clinical trial knowledge Value to practice Key customer development Expert scientific/clinical knowledge Information exchange (CI) Clear goal/metric alignment CORPORATE ADAPTABILITY
5. “ Girls want guys with skills….You know…like nunchuck skills, bowhunting skills, computer hacking skills”. Napoleon Dynamite 2004
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13. “ As a good rule, profound knowledge comes from the outside, and by invitation. A system cannot understand itself” Dr W. Edwards Deming
14. Suggested Reading Cram DL, Chandler M, Chin J. Medical Science Liaisons of the Future: A Position Against Overspecialization. Medical Science Liaison Quarterly, Volume IV, Number 2, June 15, 2006. [ISSN 1547-7886].
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