1. BUSINESS
COMMUNICATION
SEVEN C’s OF EFFECTIVE COMMUNICATION
Presented by
Moumita Bagchi
Saloni Wadhwa
Rohheesh Chawla
Nikita Jain
2. Introduction
The 7 C’s of effective communication provides guidelines for
choice of content and style of presentation ,adapted to the
purpose and receiver of message .all seven C’S can apply to
both oral and written communication
They are:-
Completeness
Conciseness
Consideration
Concreteness
Clarity
Courtesy
Correctness
3. COMPLETENESS
1. It must be complete.
2. It should convey all facts required by the
audience.
3. The sender of the message must take into
consideration the receiver’s mind set and
convey the message accordingly.
4. Communicators – senders and receivers ,
influenced -background ,viewpoints ,attitude,
emotions ,status and experience.
4. Case 1: Hi everyone,
I just wanted to send you all a
reminder about the meeting we're
having tomorrow!
See you then,
Chris
Case11: Hi everyone,
I just wanted to remind you about
tomorrow's meeting on the new
telecommuting policies. The meeting
will be at 10:00 a.m. in the second-level
conference room.
Please let me know if you can't attend.
See you then,
Chris
5. A complete communication has following
features:
• It develops and enhances reputation of an
organization.
• It leaves no questions in the mind of
receiver.
• It helps in better decision-making
• It persuades the audience.
6. Factors effecting
completeness in Apparel
industry:
Merchandising aspect
In industry Completeness provide all the
necessary information related to Invoice.
All the information has been answered based on
buyers enquiry.
Production aspect
Incomplete information in Production line can
create confusion among Workers.
Incomplete information in Spec sheet can lead
to Wrong Measurement in Production.
7. Retailing Aspect
It will give, buyer confidence and increased
satisfaction of purchased products.
Complete information in garments such as price
tag and barcode gives choices to the customers
whether to buy it or not.
8. Conclusion
• Provide all the necessary information i.e.
answering five W’s who, what, where, when, and
why.
• Providing all the information what the buyer wants
to know about your kind of products and services.
Bibliography
Effective business communication 7th edition – herta A Murphy, Jane P thomas
www.google.com
