Just because Princess Merida is a computer-animated character doesn’t mean that her hair didn’t require its own pricey upkeep during the making of Brave. According to The Wall Street Journal, Pixar had a new software program engineered just so that the Scottish heroine’s hair could “react more realistically to the character’s movements and surroundings.” As if that weren’t impressive enough, the computer-animated-film studio created her glossy, flame-colored ringlets from “1,500 individually sculpted curves, distinct points in a three-dimensional space, that are programmed to bounce and interact in relation to one another via a new software system.” The result is one of the most eye-catching manes in Hollywood, which is unfortunate for Merida, considering that she can’t cash in on any hair-product endorsement deals (possibly with Rebekah Brooks providing the “before” to Merida’s hair-care routine [with your product!] “after”). Alas, to ensure that no one else can achieve “the Merida”—a welcome alternative to “the Jennifer Aniston”—Pixar says it has no plans to license any components of the new software outside the company.