BeGaze Behavioral Gaze Analysis - Sensomotoric Instruments

<strong>Be<strong>Gaze</strong></strong><br />

TM<br />

<strong>Behavioral</strong> <strong>Gaze</strong> <strong>Analysis</strong><br />

The Objective<br />

You want to determine advertising impact in marketing research,<br />

measure visual attention or reveal visual search patterns in<br />

usability or psychology, or quantify saccade parameters such as<br />

amplitude or latency in neurology or ophthalmology. You present<br />

2<br />

visual stimuli such as text, still images, web pages, or video clips ,<br />

or have your subjects interact with software applications. Finally,<br />

you want to generate informative graphics, videos and statistics.<br />

The Solution<br />

<strong>Be<strong>Gaze</strong></strong> 2 has a host of new productivity features packaged in a<br />

workflow-optimized framework. <strong>Be<strong>Gaze</strong></strong> 2 allows for fast<br />

selection, preview and export of data, statistics and visualizations<br />

of any combination of user data.<br />

The Results<br />

<strong>Be<strong>Gaze</strong></strong> 2 creates all visual and analytical results of eye gaze, eye<br />

movement and pupil data in a completely new user-configurable<br />

way. Easily get<br />

Ÿ Visual attention analysis with scanpath, bee swarm, heat map<br />

and focus map diagrams on still and dynamic stimuli<br />

Ÿ Visual search pattern analysis based on user-defined areas<br />

of interest, also dynamically changing vor video<br />

Ÿ KPI (Key Performance Indicator) Highlights make aggregate<br />

results quantitative and visible all at once<br />

Ÿ Quantitative analysis of saccades, fixations, blinks and<br />

reaction times to user-defined events<br />

Ÿ Video and bitmap export of scanpath and attention maps<br />

Ÿ Fully configurable statistics export with grouping and<br />

sorting functions<br />

Ÿ Grouped analyses of subjects<br />

SensoMotoric <strong>Instruments</strong><br />

§Visual Attention & Search<br />

Pattern <strong>Analysis</strong><br />

§Still & Dynamic Stimuli<br />

§Website <strong>Analysis</strong><br />

§Screen Recording<br />

§Move&Morph Function<br />

for Dynamic AOI<br />

§KPI (Key Performance<br />

Indicator) Highlights<br />

§Quantitative Saccade and<br />

Fixation <strong>Analysis</strong><br />

§Video & Bitmap Export<br />

Functions<br />

§Statistics Export with<br />

Grouping and Sorting<br />

§Subject Group <strong>Analysis</strong>

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Focus map shows attention<br />

of groups (here on video clip)<br />

Heat map visualization<br />

AOI editor<br />

KPI Highlights<br />

Line graph shows timeplots for<br />

gaze and pupil size<br />

Statistic module allows for<br />

data selection<br />

Contact SMI for global<br />

distribution network<br />

information<br />

Visualizations<br />

TM<br />

<strong>Be<strong>Gaze</strong></strong> 2 Features<br />

Ÿ <strong>Gaze</strong> Plot<br />

Compare viewing behavior of multiple<br />

subjects as scanpath or bee swarm<br />

visualizations on still & dynamic stimuli<br />

Ÿ Attention Maps<br />

Show visual attention of multiple<br />

subjects in a heatmap or focus maps on<br />

still and dynamic stimuli<br />

Ÿ KPI Highlights<br />

Display quantitative AOI information<br />

Ÿ Group Filter<br />

Select subgroups by filter function<br />

Ÿ Export Visualizations<br />

Save scanpath, bee swarm, heatmap and focus map replay to<br />

video files (AVI) or as bitmaps<br />

Areas of Interest (AOI) – Static & Dynamic<br />

2<br />

Ÿ Create static and dynamic AOIs by using built-in editor<br />

Ÿ Automatic Move&Morph 2<br />

function for dynamic AOIs fit to a<br />

moving and size and form changing element e.g in video clips<br />

Ÿ Show AOIs on top of attention maps or gaze plots<br />

Ÿ Read and write AOI definition from and to XML file<br />

Ÿ Create AOI sequence or AOI binning diagrams for single<br />

0r multiple subject analysis<br />

Statistical Data<br />

Ÿ Configure and export statistical data tables of more than 100<br />

statistical variables (e.g. first fixation duration)<br />

Ÿ Export AOI transition matrix for single or multiple subject<br />

Quantitative <strong>Analysis</strong> on Fixation, Saccade, Blink, Pupil<br />

Ÿ Export fixation, saccade, blink and pupil parameters to file<br />

Ÿ Measure saccade latencies, average dwell times, blink<br />

frequencies and many more parameters<br />

Ÿ Adjust event detection parameters as needed<br />

Exploit Optimized Workflow and Interaction<br />

Ÿ Drill into fixation and saccade event<br />

data from scanpath or linegraph<br />

Ÿ Find point of regard by time interval<br />

Ÿ Click on data plot to view detailed<br />

information and statistics of events<br />

Ÿ Customize diagrams and statistical<br />

data tables before exporting to file<br />

Ÿ Define your personal visualization<br />

standards and apply them across<br />

analyses or experiments<br />

SensoMotoric <strong>Instruments</strong> Inc. SensoMotoric <strong>Instruments</strong> GmbH<br />

28 Atlantic Ave<br />

236 Lewis Wharf<br />

Boston, MA 02110<br />

2<br />

Part of Video Package (optional)<br />

Warthestr. 21<br />

14513 Teltow/Berlin<br />

USA Germany<br />

www.smivision.com<br />

© Copyright 2003 - 2009 <strong>Sensomotoric</strong> <strong>Instruments</strong> GmbH • Patents pending • <strong>Sensomotoric</strong> <strong>Instruments</strong>, iView X , <strong>Be<strong>Gaze</strong></strong>, Experiment Suite 360° <br />

and Experiment Center are trademarks of <strong>Sensomotoric</strong> <strong>Instruments</strong> GmbH • Specification subject to change without notice • iView X HED, RED, Hi-Speed<br />

complies with CE regulations for lab and office use • iView X is not FDA approved and must only be used for research purposes • <strong>Be<strong>Gaze</strong></strong> 2 Flyer 090915.cdr